8-K

UNITED STATES

SECURITIES AND EXCHANGE COMMISSION

WASHINGTON, DC 20549

FORM 8-K

CURRENT REPORT

Pursuant to Section 13 or 15(d)

of the Securities Exchange Act of 1934

Date of report (Date of earliest event reported): November 3, 2023

ZEBRA TECHNOLOGIES CORPORATION

(Exact Name of Registrant as Specified in Charter)

 

Delaware	000-19406	36-2675536
(State or Other Jurisdiction of Incorporation)	(Commission File Number)	(IRS Employer Identification No.)
3 Overlook Point, Lincolnshire, Illinois		60069
(Address of Principal Executive Offices)		(Zip Code)

Registrant’s telephone number, including area code: 847-634-6700

Check the appropriate box below if the Form 8-K filing is intended to simultaneously satisfy the filing obligation of the registrant under any of the following provisions:

☐ Written communications pursuant to Rule 425 under the Securities Act (17 CFR 230.425)

☐ Soliciting material pursuant to Rule 14a-12 under the Exchange Act (17 CFR 240.14a-12)

☐ Pre-commencement communications pursuant to Rule 14d-2(b) under the Exchange Act (17 CFR 240.14d-2(b))

☐ Pre-commencement communications pursuant to Rule 13e-4(c) under the Exchange Act (17 CFR 240.13e-4(c))

Securities registered pursuant to Section 12(b) of the Act:

Title of each class	Trading Symbol	Name of exchange on which registered
Class A Common Stock, par value $.01 per share	ZBRA	The NASDAQ Stock Market, LLC

Indicate by check mark whether the registrant is an emerging growth company as defined in Rule 405 of the Securities Act of 1933 (§230.405 of this chapter) or Rule 12b-2 of the Securities Exchange Act of 1934 (§240.12b-2 of this chapter).

Emerging growth company  ☐

If an emerging growth company, indicate by check mark if the registrant has elected not to use the extended transition period for complying with any new or revised financial accounting standards provided pursuant to Section 13(a) of the Exchange Act.  ☐

Item 5.02. Departure of Directors or Certain Officers; Election of Directors; Appointment of Certain Officers; Compensatory Arrangements of Certain Officers.

On November 3, 2023, Zebra Technologies Corporation (the “Company”) and Joachim Heel agreed that, effective November 3, 2023, Mr. Heel will step down as Chief Revenue Officer and that he will leave the Company on December 1, 2023. Mr. Heel has confirmed that his departure is not due to any disagreement with the Company on any matter relating to the Company’s operations, policies or practices. Richard Hudson, formerly Senior Vice President and General Manager, EMEA of the Company, commenced serving as Chief Revenue Officer, effective November 3, 2023.

It is expected that Mr. Heel will enter into a customary separation agreement and release, the terms of which are materially consistent with those previously disclosed by the Company.

On November 6, 2023, the Company issued a press release announcing Mr. Heel’s departure and Mr. Hudson’s appointment. A copy of the press release is attached to this Current Report as Exhibit 99.1 and is incorporated herein by reference.

Item 9.01. Financial Statements and Exhibits.

(d) Exhibits

Exhibit Number	Description of Exhibits
99.1	Registrant’s Press Release dated November 6, 2023
104	Cover Page Interactive Data File (embedded within the inline XBRL)

SIGNATURES

Pursuant to the requirements of the Securities Exchange Act of 1934, the registrant has duly caused this report to be signed on its behalf by the undersigned hereunto duly authorized.

	ZEBRA TECHNOLOGIES CORPORATION
Date: November 6, 2023	By:	/s/ Cristen Kogl
		Cristen Kogl
		Chief Legal Officer, General Counsel & Corporate Secretary

EXHIBIT INDEX

Exhibit Number	Description of Exhibits
99.1	Registrant's Press Release date November 6, 2023
104	Cover Page Interactive Data File (embedded within the inline XBRL)

EX-99.1

Zebra Technologies Appoints Richard Hudson as Chief Revenue Officer

Longstanding Zebra and industry leader to further elevate partner and customer relationships

LINCOLNSHIRE, Ill. – Nov. 6, 2023 – Zebra Technologies Corporation (NASDAQ: ZBRA), a leading digital solution provider enabling businesses to intelligently connect data, assets and people, today announced Richard Hudson has been named Chief Revenue Officer (CRO). Hudson previously served as Senior Vice President and General Manager for the Europe, Middle East and Africa (EMEA) region. He succeeds Joe Heel who has served as the company’s CRO since 2014. 

“We are pleased to have Richard join our executive leadership team as Chief Revenue Officer,” said Bill Burns, Chief Executive Officer, Zebra Technologies. “Richard brings a wealth of experience that will further elevate Zebra’s relationships with our customers and partners in our vibrant core as well as our adjacent and expansion markets. We are grateful to Joe for his many contributions to Zebra and wish him well in his future endeavors.”            

With over 20 years of sales experience in the technology sector, Hudson joined Zebra in 2014 as part of the acquisition of Motorola Solutions’ Enterprise Business. Prior to Zebra, Hudson held various roles with increasing responsibility, including Vice President, EMEA Channels and Solutions at Motorola. Hudson received his bachelor’s degree in mechanical engineering from Brunel University London. 

“I’m honored to be appointed Zebra’s Chief Revenue Officer and look forward to continue working with our customers to digitize and automate their workflows,” said Hudson. “Together with our partners, we will focus on growth and advance our vision of Enterprise Asset Intelligence to ensure every front-line worker and asset at the edge is visible, connected and fully optimized.” 

### 

ABOUT ZEBRATECHNOLOGIES

Zebra (NASDAQ: ZBRA) helps organizations monitor, anticipate, and accelerate workflows by empowering their frontline and ensuring that everyone and everything is visible, connected and fully optimized. Our award-winning portfolio spans software to innovations in robotics, machine vision, automation and digital decisioning, all backed by a +50-year legacy in scanning, track-and-trace and mobile computing solutions. With an ecosystem of 10,000 partners across more than 100 countries, Zebra’s customers include over 80% of the Fortune 500. Newsweek recently recognized Zebra as one of America’s Most Loved Workplaces and Greatest Workplaces for Diversity, and we are on Fast Company’s list of the Best Workplaces for Innovators. Learn more at www.zebra.com or sign up for news alerts. Follow Zebra’s Your Edge blog, LinkedIn, Twitter and Facebook, and check out our Story Hub: Zebra Perspectives.

Investor Contact:

Michael Steele, CFA, IRC

Zebra Technologies

+1-847-518-6432

InvestorRelations@zebra.com

Media Contact:

Therese Van Ryne 
Zebra Technologies  

+1-847-370-23171herese.vanryne@zebra.com

Industry Analyst Contact:

Kasia Fahmy 

Zebra Technologies 

+1-224-306-8654 

k.fahmy@zebra.com 

ZEBRA and the stylized Zebra head are trademarks of Zebra Technologies Corp., registered in many jurisdictions worldwide. All other trademarks are the property of their respective owners. ©2023 Zebra Technologies Corp. and/or its affiliates.

XML

Cover Document	Nov. 03, 2023
Cover [Abstract]
Document Type	8-K
Document Period End Date	Nov. 03, 2023
Entity Registrant Name	ZEBRA TECHNOLOGIES CORPORATION
Entity Incorporation, State or Country Code	DE
Entity File Number	000-19406
Entity Tax Identification Number	36-2675536
Entity Address, Address Line One	3 Overlook Point, Lincolnshire, Illinois
Entity Address, City or Town	Lincolnshire
Entity Address, State or Province	IL
Entity Address, Postal Zip Code	60069
City Area Code	847
Local Phone Number	634-6700
Written Communications	false
Soliciting Material	false
Pre-commencement Tender Offer	false
Pre-commencement Issuer Tender Offer	false
Title of 12(b) Security	Class A Common Stock, par value $.01 per share
Trading Symbol	ZBRA
Security Exchange Name	NASDAQ
Entity Emerging Growth Company	false
Entity Central Index Key	0000877212
Amendment Flag	false