8. Goodwill

As of September 30, 2016 the goodwill by segment was as follows:



Goodwill	Reportable Segment			All Other			Total
Balance, December 31, 2014	$	660,792		$	190,580		$	851,372
Acquired goodwill	6,254			37,401			43,655
Acquisition purchase price adjustments	(1,744		)	(684		)	(2,428		)
Foreign currency translation	(10,263		)	(12,035		)	(22,298		)
Balance, December 31, 2015	$	655,039		$	215,262		$	870,301
Acquired goodwill	24,778			—			24,778
Disposition	—			(764		)	(764		)
Impairment loss recognized	—			(29,631		)	(29,631		)
Foreign currency translation	351			3,448			3,799
Balance, September 30, 2016	$	680,168		$	188,315		$	868,483

The results of the annual test on October 1, 2015, indicated fair value in excess of carrying amounts for each of the Company’s reporting units. The Company noted no significant events or conditions during the first and second quarter of 2016 that would have affected the conclusions from the annual assessment. During the third quarter of 2016, the Company changed its operating segments, as a result of the management structure change as discussed in Note 11, which resulted in a corresponding change to the Company’s reporting units. This coupled with a decline in operating performance of one of the Company’s experiential reporting units required the Company to perform interim goodwill impairment testing on this reporting unit. Additionally, another triggering event occurred relating to another non-material reporting unit.

These two reporting units failed the first and second step of the goodwill impairment testing resulting in a goodwill impairment of $29,631. Determining the fair value of a reporting unit involves the use of significant estimates and assumptions. The Company utilized both a market approach and income approach to estimate each reporting unit’s fair value. For the market approach the Company utilized both the guideline public company method and the precedent transaction method. The Company conducted a discounted cash flow analysis (income approach) to evaluate the fair value of the reporting unit to provide additional indication of fair value. The Company weighted the market and income approaches to arrive at an estimated fair value. The carrying value of these reporting units exceeded the estimated fair value, and therefore the Company conducted the second test of the goodwill impairment test. As a result of the second step there was a partial impairment of goodwill of $27,893 relating to the experiential reporting unit and $1,738 relating to a non-material reporting unit.

During the third quarter of 2016, the Company wrote off goodwill of $764 related to the sale of its ownership interests in Bryan Mills to the noncontrolling shareholders. This write off is included in other income (expense).