Acquisitions

MDC’s strategy includes acquiring ownership stakes in well-managed businesses with strong reputations in the industry. The Company’s model of “Perpetual Partnership” often involves acquiring a majority interest rather than a 100% interest and leaving management owners with a significant financial interest in the performance of the acquired entity for a minimum period of time, typically not less than five years. The Company’s acquisition model in this scenario typically provides for (1) an initial payment at the time of closing, (2) additional contingent purchase price payments based on the future performance of the acquired entity (an “earn-out”), and (3) an option by the Company to purchase (and in some instances a requirement to so purchase) the remaining interest of the acquired entity under a predetermined formula.

Earn-outs: These contingent purchase price obligations are generally payable within a five year period following the acquisition date and are based on the achievement of specific thresholds of future earnings, and, in certain cases, the growth rate of the earnings. Contingent purchase price payments are recorded as deferred acquisition consideration on the balance sheet at the discounted acquisition date estimated value and adjusted quarterly through operating income or net interest expense, depending on the nature of the arrangement. See Note 8 for additional information on deferred acquisition consideration.

Options to purchase: When acquiring less than 100% ownership, we may enter into agreements that either give the Company an option to purchase, or may require us to purchase, the incremental ownership interests under certain circumstances. Where the option to purchase the incremental ownership is within our control, the amounts are recorded as noncontrolling interest in the equity section of our balance sheet. Where the incremental purchase may be required of us, the amounts are recorded as redeemable noncontrolling interests in mezzanine equity at their acquisition date estimated redemption value and adjusted quarterly for changes to their estimated redemption value through additional paid in capital, except for foreign currency translation adjustments. On occasion, the Company may initiate a renegotiation to acquire an incremental ownership interest and the amount of consideration paid may differ materially from the balance sheet amounts. See Note 11 for additional information on redeemable noncontrolling interests.

Employment conditions: From time to time, specifically when the projected success of an acquisition is deemed to be dependent on retention of specific personnel, such acquisition may include deferred payments that are contingent upon employment terms as well as financial performance. The Company accounts for those payments through operating income as stock-based compensation over the required retention period. For the three and six months ended June 30, 2015 and 2014, stock-based compensation included $2,245 and $4,914, respectively, and $2,164 and $4,285, respectively, of expense relating to those payments.

Distributions to minority shareholders: If minority shareholders have the right to receive distributions based on the profitability of an acquired entity, the amount is recorded as income attributable to noncontrolling interests. However, there are circumstances when MDC acquires a majority interest and the selling shareholders waive their right to receive distributions with respect to their retained interest for a period of time, typically not less than five years. Under this model, the right to receive such distributions typically begins concurrently with the purchase option period and, therefore, if such option is exercised at the first available date the Company may not record any minority interest at all over the entire period from the initial acquisition date through the acquisition date of the remaining interests.

Pro forma financial information has not been presented for 2015 as there were no material acquisitions. During 2015, the Company completed an acquisition and a number of step-up transactions to increase its equity ownership percentage in majority owned entities. Included in the Company's consolidated statement of operations for the three and six months ended June 30, 2015 was revenue of $3,182 and net income of $573, related to the 2015 acquisition.

2015 Acquisitions

Effective May 1, 2015, MDC acquired a majority of the equity interests of Y Media Labs LLC ("Y Media"), such that following the transaction, MDC's effective ownership was 60%. Y Media is in the Company Performance Marketing Services segment. The aggregate purchase price of this acquisition has an estimated present value at acquisition date of $45,096 and consisted of total closing cash payments of $20,000 and additional deferred acquisition payments that will be based on the future financial results of Y Media. These additional deferred payments have an estimated present value at acquisition date of $25,096. An allocation of excess purchase price consideration of this acquisition to the fair value of the net assets acquired resulted in identifiable intangibles of $11,542, consisting primarily of customer lists, a trade name and covenants not to complete, and goodwill of $38,618, representing the value of the assembled workforce. The identified assets have a weighted average useful life of approximately 5.1 years and will be amortized in a manner represented by the pattern in which the economic benefits of the customer contracts/relationships are realized. In addition, the Company has recorded $1,999 as the present value of redeemable noncontrolling interest. None of the intangibles and goodwill are tax deductible.

The actual adjustments that the Company will ultimately make in finalizing the allocation of purchase price to fair value of the net assets acquired will depend on a number of factors.

In 2015, the Company acquired incremental equity interests of Sloane & Company LLC (“Sloane"), Anomaly Partners LLC (“Anomaly”), Allison & Partners LLC (“Allison”), Relevent Partners LLC (“Relevent”) and Kenna Communications LP (“Kenna”). Sloane, Anomaly and Allison are all included within the Company’s Strategic Marketing Services segment. Relevent and Kenna are all included within the Company’s Performance Marketing Services segment. In addition, the Company also entered into various non-material transactions with other majority owned entities.

The aggregate purchase price for these transactions has an estimated present value at transaction date of $104,522 and consisted of total closing cash payments of $27,437 and additional deferred acquisition payments that are fixed, based on the future financial results of the underlying businesses. These additional deferred payments have an estimated present at acquisition date of $77,085. The Company reduced redeemable noncontrolling interests by $62,616 and noncontrolling interests by $8,733. The difference between the purchase price and the noncontrolling interests of $33,199 was recorded in additional paid in capital.

2014 Acquisitions

During 2014, the Company entered into several acquisitions and various non-material transactions with certain majority owned entities. Effective January 1, 2014, MDC acquired 60% of the equity interests of Luntz Global Partners LLC (“LG”). Effective February 14, 2014, MDC acquired 65% of the equity interests of Kingsdale Partners LP (“Kingsdale”). LG and Kingsdale are both in the Company’s Performance Marketing Services segment. On June 3, 2014, MDC acquired a 100% equity interest in The House Worldwide Ltd ("THW"). On July 31, 2014, Union Advertising Canada LP acquired 100% of the issued and outstanding stock of Trapeze Media Limited ("Trapeze"). Effective August 1, 2014 MDC acquired 65% of the equity interests of Hunter PR LLC ("Hunter PR"). Effective August 18, 2014, MDC acquired a 75% interest in Albion Brand Communication Limited ("Albion"). In addition, in June 2014 and August 2014, MDC (through a subsidiary) entered into other non-material acquisitions. THW, Trapeze, Hunter PR, and Albion are all included within the Company's Strategic Marketing Services segment.

The aggregate purchase price of these acquisitions has an estimated present value at acquisition date of $151,202 and consisted of total closing cash payments of $67,236, and additional deferred acquisition payments that will be based on the future financial results of the underlying businesses. These additional deferred payments have an estimated present value at acquisition date of $83,966. An allocation of excess purchase price consideration of these acquisitions to the fair value of the net assets acquired resulted in identifiable intangibles of $64,733, consisting primarily of customer lists, a technology asset and covenants not to compete, and goodwill of $146,806, representing the value of the assembled workforce. The identified assets will be amortized over a five to six year period in a manner represented by the pattern in which the economic benefits of the customer contracts/relationships are realized. In addition, the Company has recorded $50,552 as the present value of noncontrolling interest and $13,327 as the present value of redeemable noncontrolling interest. Intangibles and goodwill of $149,232 are tax deductible. In addition, the Company recorded other income of $908 representing a gain on the previously held 18% interest in Trapeze.

The actual adjustments that the Company will ultimately make in finalizing the allocation of purchase price to fair value of the net assets acquired will depend on a number of factors.

Noncontrolling Interests

Changes in the Company’s ownership interests in our less than 100% owned subsidiaries during the six months ended June 30, were as follows:

Net Income (Loss) Attributable to MDC Partners Inc. and

Transfers (to) from the Noncontrolling Interest



	Three Months Ended June 30,						Six Months Ended June 30,
	2015			2014			2015			2014
Net income (loss) attributable to MDC Partners Inc.	$	29,560		$	16,470		$	(2,531	)	$	7,624
Transfers from the noncontrolling Interest:
Decrease in MDC Partners Inc. paid in capital for purchase of equity interests in excess of Redeemable Noncontrolling Interests and Noncontrolling Interests	(30,282		)	(1,440		)	(33,199		)	(6,238		)
Net transfers from noncontrolling interest	$	(30,282	)	$	(1,440	)	$	(33,199	)	$	(6,238	)
Change from net income (loss) attributable to MDC Partners Inc. and transfers to non controlling interest	$	(722	)	$	15,030		$	(35,730	)	$	1,386