Segment Information Additional Information (Details)	3 Months Ended
Mar. 31, 2015 segment
Strategic Marketing Services [Member]
Segment Reporting Information [Line Items]
Number of Reportable Segments	1
Performance Marketing Services and Corporate [Member]
Segment Reporting Information [Line Items]
Number of Segments, Other	2

Number of segments reported by the entity. A reportable segment is a component of an entity for which there is an accounting requirement to report separate financial information on that component in the entity's financial statements.

No definition available.

Name:	us-gaap_NumberOfReportableSegments
Namespace Prefix:	us-gaap_
Data Type:	xbrli:integerItemType
Balance Type:	na
Period Type:	duration