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Goodwill and Intangible Assets - Schedule of Goodwill (Details) - USD ($)
$ in Thousands
12 Months Ended
Dec. 31, 2023
Dec. 31, 2022
Dec. 31, 2021
Goodwill [Roll Forward]      
Goodwill, Beginning Balance $ 1,566,956 $ 1,652,723 $ 351,725
Goodwill, Acquired During Period 21,077 65,462 1,303,649
Goodwill, Impairment Loss   (116,714)  
Disposition (98,779)   (935)
Goodwill, Foreign Currency Translation Gain (Loss) 7,526 (25,642) (1,716)
Other (2) 2,035 (8,873)  
Goodwill. Ending Balance 1,498,815 1,566,956 1,652,723
Integrated Agencies Network | Operating Segments      
Goodwill [Roll Forward]      
Goodwill, Beginning Balance 968,394 1,153,073 95,164
Goodwill, Acquired During Period 18,451 3,330 1,058,411
Goodwill, Impairment Loss   (49,840)  
Disposition (98,779)    
Transfer of Goodwill between reporting segments (8,517) (111,065)  
Goodwill, Foreign Currency Translation Gain (Loss) 1,846 (11,422) (502)
Other (2)   (15,682)  
Goodwill. Ending Balance 881,395 968,394 1,153,073
Brand Performance Network | Operating Segments      
Goodwill [Roll Forward]      
Goodwill, Beginning Balance 433,758 358,613 180,639
Goodwill, Acquired During Period 2,626 26,176 178,994
Goodwill, Impairment Loss   (49,314)  
Transfer of Goodwill between reporting segments   111,065  
Goodwill, Foreign Currency Translation Gain (Loss) 5,056 (13,467) (1,020)
Other (2) 220 685  
Goodwill. Ending Balance 441,660 433,758 358,613
Communications Network | Operating Segments      
Goodwill [Roll Forward]      
Goodwill, Beginning Balance 127,717 115,777 49,533
Goodwill, Acquired During Period   6,569 66,244
Transfer of Goodwill between reporting segments 8,517    
Goodwill, Foreign Currency Translation Gain (Loss) 353 (753)  
Other (2)   6,124  
Goodwill. Ending Balance 136,587 127,717 115,777
All Other | Operating Segments      
Goodwill [Roll Forward]      
Goodwill, Beginning Balance 37,087 25,260 26,389
Goodwill, Acquired During Period   29,387  
Goodwill, Impairment Loss   (17,560)  
Disposition     (935)
Goodwill, Foreign Currency Translation Gain (Loss) 271   (194)
Other (2) 1,815    
Goodwill. Ending Balance $ 39,173 $ 37,087 $ 25,260