Revenue (Tables)

12 Months Ended

Dec. 31, 2023

By Location

Disaggregation of Revenue [Line Items]

Disaggregation of Revenue

The following table presents revenue disaggregated by geography for the years ended December 31, 2023, 2022, and 2021:

		Year Ended December 31,
Geographical Location	Reportable Segment	2023		2022		2021
		(dollars in thousands)
United States	All	$	2,048,229	$	2,218,681	$	1,219,816
United Kingdom	All	162,318		181,764		105,961
Other	All	316,630		287,347		143,586
		$	2,527,177	$	2,687,792	$	1,469,363

Principal Capability

Disaggregation of Revenue [Line Items]

Disaggregation of Revenue

The following table presents revenue disaggregated by our principal capabilities for the years ended December 31, 2023, 2022, and 2021. We reclassified certain brands into the Stagwell Marketing Cloud Group (software-as-a-service and data-as-a-service tools for the in-house marketers) principal capability in the third quarter of 2023. All prior periods presented have been revised to reflect these changes.

		Year Ended December 31,
Principal Capabilities	Reportable Segment	2023		2022		2021
		(dollars in thousands)
Digital Transformation	All segments	$	636,624	$	773,677	$	373,657
Creativity and Communications	All segments	1,160,178		1,222,289		591,062
Performance Media and Data	Brand Performance Network	295,247		279,903		193,476
Consumer Insights and Strategy	Integrated Agencies Network	199,260		212,869		162,733
Stagwell Marketing Cloud Group	All segments	235,868		199,054		148,435
		$	2,527,177	$	2,687,792	$	1,469,363