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Related Party Transactions (Details) - USD ($)
$ in Thousands
7 Months Ended 12 Months Ended
Aug. 02, 2021
Dec. 31, 2022
Dec. 31, 2021
Dec. 31, 2020
Related Party Transaction [Line Items]        
Revenue from Related Parties   $ 23,076 $ 16,449 $ 572
Due from Related Parties   7,487 5,839  
Expenses from transaction with related party   4,365 2,261 8,009
Distribution Made to Limited Liability Company (LLC) Member, Cash Distributions Declared $ 204,929     115,543
Due to Related Parties   $ 2,751 1,065  
Loans and Leases Receivable, Related Parties, Fixed Interest Rate   3.50%    
Affiliated entity | Loan Agreement, Related Party        
Related Party Transaction [Line Items]        
Interest Income, Related Party   $ 464 307 249
Notes Receivable, Related Parties   3,611 3,784  
Affiliated entity | Technological Services        
Related Party Transaction [Line Items]        
Revenue from Related Parties   91 60 50
Due from Related Parties   42 10  
Related Party Transaction, Expected Amount of Transactions with Related Party   227    
Affiliated entity | Marketing services        
Related Party Transaction [Line Items]        
Revenue from Related Parties   3,387 243 522
Due from Related Parties   493 88  
Affiliated entity | Polling Services        
Related Party Transaction [Line Items]        
Revenue from Related Parties   2,365 0  
Due from Related Parties   0 0  
Related Party Transaction, Expected Amount of Transactions with Related Party   3,450    
Affiliated entity | Marketing and advertising services        
Related Party Transaction [Line Items]        
Revenue from Related Parties   1,930 950  
Due from Related Parties   1,506 506  
Related Party Transaction, Expected Amount of Transactions with Related Party   3,576    
Affiliated entity | Sales and management services        
Related Party Transaction [Line Items]        
Expenses from transaction with related party   2,006 788  
Due to Related Parties   1,416 442  
Affiliated entity | 2020 Arrangement to Perform Marketing Services        
Related Party Transaction [Line Items]        
Revenue from Related Parties     5,146 4,866
Affiliated entity | Arrangement to Perform Marketing Services        
Related Party Transaction [Line Items]        
Revenue from Related Parties   5,564 4,814  
Due from Related Parties   3,476 4,033  
Immediate family member of management | Marketing services        
Related Party Transaction [Line Items]        
Expenses from transaction with related party   40 0  
Related Party Transaction, Expected Amount of Transactions with Related Party   40    
Due to Related Parties   40 0  
Immediate family member of management | Polling Services        
Related Party Transaction [Line Items]        
Revenue from Related Parties   718 436  
Due from Related Parties   380 70  
Related Party Transaction, Expected Amount of Transactions with Related Party   1,481    
Immediate family member of management | Data management services        
Related Party Transaction [Line Items]        
Expenses from transaction with related party   2,138 1,473 8,009
Due to Related Parties   1,295 623  
Director | Marketing services        
Related Party Transaction [Line Items]        
Revenue from Related Parties   418    
Due from Related Parties   30    
Expenses from transaction with related party   181    
Director | Marketing services | Stagwell Affiliate        
Related Party Transaction [Line Items]        
Related Party Transaction, Expected Amount of Transactions with Related Party   603    
Director | Marketing services | Stagwell Global        
Related Party Transaction [Line Items]        
Related Party Transaction, Expected Amount of Transactions with Related Party   365    
Director | Marketing and advertising services        
Related Party Transaction [Line Items]        
Revenue from Related Parties   1,418 299  
Due from Related Parties   1,072 153  
Employee of Subsidiary        
Related Party Transaction [Line Items]        
Loans and Leases Receivable, Related Parties, Additions   889    
Stagwell Affiliate        
Related Party Transaction [Line Items]        
Noncash or Part Noncash Divestiture, Amount of Consideration Received     13,000  
Stagwell Affiliate | Noncash investment agreement        
Related Party Transaction [Line Items]        
Amount of Transaction     12,400 93,900
Stagwell Affiliate | Cash investment agreement        
Related Party Transaction [Line Items]        
Amount of Transaction     1,600 1,500
Stagwell Affiliate | Beneficial owner | Marketing and Website Development Services        
Related Party Transaction [Line Items]        
Revenue from Related Parties   7,185 9,647  
Due from Related Parties   488 979  
Related Party Transaction, Expected Amount of Transactions with Related Party   $ 6,204    
Stagwell Media | Affiliated entity        
Related Party Transaction [Line Items]        
Distribution Made to Limited Liability Company (LLC) Member, Cash Distributions Declared     $ 191,900 $ 108,500