XML 44 R32.htm IDEA: XBRL DOCUMENT v3.22.2.2
Related Party Disclosures (Tables)
9 Months Ended
Sep. 30, 2022
Related Party Transactions [Abstract]  
Schedule of Related Party Transactions The following table presents significant related party transactions where a third party receives services from the Company:
Total Transaction ValueRevenuesDue From
Related Party
Three Months
Ended September 30,
Nine Months
Ended September 30,
September 30,
2022
December 31, 2021
Services2022202120222021
Technological (1)
Ongoing arrangement (7)
$10 $15 $29 $45 $36 $137 
Marketing Services (2)
Ongoing arrangement (7)
905 63 1,388 155 1,178 88 
Polling Services (3)
$1,271201 224 779 343 140 70 
Marketing and Website Development Services (4)
$5,689589 441 3,512 441 333 502 
Marketing and Advertising Services (5)
Ongoing arrangement (7)
866 203 2,038 272 1,800 4,577 
Marketing and Advertising Services (8)
Ongoing arrangement (7)
2,064 — 3,315 — 2,041 — 
Polling Services (6)
$3,8001,295 — 2,248 — — — 
(1) Client was founded by the Company’s Chief Executive Officer.
(2) Family member of one of the Brands’ partners holds an executive leadership position in the client.
(3) Family members of certain of the Company’s executives hold key leadership positions in the client.
(4) Client has significant interest in the Company.
(5) Brands’ partners and executives either hold a key leadership position in or are on the board of directors of the client.
(6) Founder of the client has significant interest in the Company.
(7) This arrangement was entered into for an indefinite term and is invoiced as services are provided.
(8) A member of the Company’s board of directors holds an executive leadership position in the client.
The following table presents significant related party transactions in which the Company receives services from a third party:
Total Transaction ValueExpensesDue to Related Party
Three Months
Ended September 30,
Nine Months
Ended September 30,
September 30,
2022
December 31, 2021
Services2022202120222021
Data Management Services (1)
Ongoing arrangement (4)
$890 $422 $1,705 $1,178 $1,249 $623 
Sales and Management Services (2)
Ongoing arrangement (4)
703 88 1,442 266 1,685 442 
Marketing Services (3)
$40— — 40 — 40 — 
(1) Family member of one of the Brand’s partners holds an executive leadership position in the third party.
(2) Chief Executive Officer of the Brand is a shareholder of the affiliate providing the services.
(3 ) A family member of the Company’s President holds a key leadership position in the client.
(4) This arrangement was entered into for an indefinite term and is invoiced as services are provided.