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Related Party Transactions (Details) - USD ($)
$ in Thousands
3 Months Ended 6 Months Ended
Jun. 30, 2022
Jun. 30, 2021
Jun. 30, 2022
Jun. 30, 2021
Dec. 31, 2021
Related Party Transaction [Line Items]          
Distribution Made to Limited Liability Company (LLC) Member, Cash Distributions Declared   $ 11,320   $ 50,214  
Affiliated entity | Loan Agreement, Related Party          
Related Party Transaction [Line Items]          
Interest Income, Related Party $ 77 76 $ 154 151  
Notes Receivable, Related Parties 3,801   3,801   $ 3,784
Affiliated entity | Technological Services          
Related Party Transaction [Line Items]          
Revenue from Related Parties 10 15 19 30  
Due from Related Parties 26   26   137
Affiliated entity | Marketing services          
Related Party Transaction [Line Items]          
Revenue from Related Parties 297 66 483 92  
Due from Related Parties 488   488   88
Affiliated entity | Polling Services          
Related Party Transaction [Line Items]          
Revenue from Related Parties 711 0 953 0  
Due from Related Parties 0   0   0
Related Party Transaction, Expected Amount of Transactions with Related Party 3,200   3,200    
Affiliated entity | Marketing and advertising services          
Related Party Transaction [Line Items]          
Revenue from Related Parties 2,809 1,644 5,367 1,663  
Due from Related Parties 6,216   6,216   4,577
Affiliated entity | Sales and management services          
Related Party Transaction [Line Items]          
Expenses from transaction with related party 566 90 739 177  
Due to Related Parties 1,170   1,170   442
Immediate family member of management | Marketing services          
Related Party Transaction [Line Items]          
Expenses from transaction with related party 40 0 40 0  
Related Party Transaction, Expected Amount of Transactions with Related Party 120   120    
Due to Related Parties 40   40   0
Immediate family member of management | Polling Services          
Related Party Transaction [Line Items]          
Revenue from Related Parties 508 104 578 119  
Due from Related Parties 140   140   0
Related Party Transaction, Expected Amount of Transactions with Related Party 825   825    
Immediate family member of management | Data management services          
Related Party Transaction [Line Items]          
Expenses from transaction with related party 445 387 814 756  
Due to Related Parties 1,062   1,062   623
Stagwell Affiliate          
Related Party Transaction [Line Items]          
Noncash or Part Noncash Divestiture, Amount of Consideration Received       13  
Stagwell Affiliate | Noncash investment agreement          
Related Party Transaction [Line Items]          
Amount of Transaction   1,900   12,100  
Stagwell Affiliate | Beneficial owner | Marketing and Website Development Services          
Related Party Transaction [Line Items]          
Revenue from Related Parties 1,673 0 2,923 0  
Due from Related Parties 1,923   1,923   $ 502
Related Party Transaction, Expected Amount of Transactions with Related Party $ 4,984   $ 4,984    
Stagwell Media | Affiliated entity          
Related Party Transaction [Line Items]          
Distribution Made to Limited Liability Company (LLC) Member, Cash Distributions Declared   $ 11,200   $ 26,200