Segment Information

The Company determines an operating segment if a component (i) engages in business activities from which it earns revenues and incurs expenses, (ii) has discrete financial information, and is (iii) regularly reviewed by the Chief Operating Decision Maker (“CODM”) to make decisions regarding resource allocation for the segment and assess its performance. Once operating segments are identified, the Company performs an analysis to determine if aggregation of operating segments is applicable. This determination is based upon a quantitative analysis of the expected and historic average long-term profitability for each operating segment, together with a qualitative assessment to determine if operating segments have similar operating characteristics.

Due to changes in the composition of certain businesses and the Company’s internal management and reporting structure during 2019, reportable segment results for the 2018 periods presented have been recast to reflect the reclassification of certain businesses between segments. The changes were as follows:


•	Doner, previously within the Global Integrated Agencies reportable segment is now included within the Domestic Creative Agencies reportable segment.


•	HL Group Partners, previously within the Specialist Communications reportable segment, and Redscout, previously within the All Other category, are now included in the Yes & Company operating segment. The Yes & Company operating segment previously within the Media Services reportable segment is now included within the Domestic Creative Agencies reportable segment.


•	Attention, previously within the Forsman & Bodenfors operating segment, has operationally merged into MDC Media Partners, which is included within the Media Services reportable segment.


•	Varick Media, previously within the Yes & Company operating segment, is now included within MDC Media Partners, which is included within the Media Services reportable segment.

The four reportable segments that result from applying the aggregation criteria are as follows: “Global Integrated Agencies”; “Domestic Creative Agencies”; “Specialist Communications”; and “Media Services.” In addition, the Company combines and discloses those operating segments that do not meet the aggregation criteria as “All Other.” The Company also reports corporate expenses, as further detailed below, as “Corporate.” All segments follow the same basis of presentation and accounting policies as those described throughout the Notes to the Unaudited Condensed Consolidated Financial Statements included herein and Note 2 of the Company’s Form 10-K for the year ended December 31, 2018.

•

The Global Integrated Agencies reportable segment is comprised of the Company’s four global, integrated operating segments (72andSunny, Anomaly, Crispin Porter + Bogusky, and Forsman & Bodenfors) serving multinational clients around the world. These operating segments share similar characteristics related to (i) the nature of their services; (ii) the type of global clients and the methods used to provide services; and (iii) the extent to which they may be impacted by global economic and geopolitical risks. In addition, these operating segments compete with each other for new business and from time to time have business move between them. The Company believes the historic and expected average long-term profitability is similar among the operating segments aggregated in the Global Integrated Agencies reportable segment.

The operating segments within the Global Integrated Agencies reportable segment provides a range of different services for its clients, including strategy, creative and production for advertising campaigns across a variety of platforms (print, digital, social media, television broadcast).

•

The Domestic Creative Agencies reportable segment is comprised of seven operating segments that are primarily national advertising agencies (Colle McVoy, Doner, Laird + Partners, Mono Advertising, Union, Yamamoto, and Yes & Company) leveraging creative capabilities at their core. These operating segments share similar characteristics related to (i) the nature of their services; (ii) the type of domestic client accounts and the methods used to provide services; and (iii) the extent to which they may be impacted by domestic economic and policy factors within North America. In addition, these operating segments compete with each other for new business and from time to time have business move between them. The Company believes the historic and expected average long-term profitability is similar among the operating segments aggregated in the Domestic Creative Agencies reportable segment.

The operating segments within the Domestic Creative Agencies reportable segment provide similar services as the Global Integrated Agencies.

•

The Specialist Communications reportable segment is comprised of four operating segments that are each communications agencies (Allison & Partners, Hunter, KWT Global, and Veritas) with core service offerings in public relations and related communications services. These operating segments share similar characteristics related to (i) the nature of their services; (ii) the type of client accounts and the methods used to provide services; (iii) the extent to which they may be impacted by domestic economic and policy factors within North America; and (iv) the regulatory environment regarding public relations and social media. In addition, these operating segments compete with each other for new business and from time to time have business move between them. The Company believes the historic and expected average long-term profitability is similar among the operating segments aggregated in the Specialist Communications reportable segment.

The operating segments within the Specialist Communications reportable segment provide public relations and communications services including strategy, editorial, crisis support or issues management, media training, influencer engagement, and events management.


•	The Media Services reportable segment is comprised of a single operating segment known as MDC Media Partners. MDC Media Partners, which operates primarily in North America, performs media buying and planning as its core competency across a range of platforms (out-of-home, paid search, social media, lead generation, programmatic, television broadcast).

•

All Other consists of the Company’s remaining operating segments that provide a range of diverse marketing communication services, but generally do not have similar services offerings or financial characteristics as those aggregated in the reportable segments. The All Other category includes 6Degrees Communications, Concentric Partners, Gale Partners, Kenna, Kingsdale (through the date of sale on March 8, 2019), Instrument, Relevent, Team, Vitro, and Y Media Labs. The nature of the specialist services provided by these operating segments vary among each other and from those operating segments aggregated into the reportable segments. This results in these operating segments having current and long-term performance expectations inconsistent with those operating segments aggregated in the reportable segments. The operating segments within All Other provide a range of diverse marketing communication services, including application and website design and development, data and analytics, experiential marketing, customer research management, creative services, and branding.

•

Corporate consists of corporate office expenses incurred in connection with the strategic resources provided to the operating segments, as well as certain other centrally managed expenses that are not fully allocated to the operating segments. These office and general expenses include (i) salaries and related expenses for corporate office employees, including employees dedicated to supporting the operating segments, (ii) occupancy expenses relating to properties occupied by all corporate office employees, (iii) other office and general expenses including professional fees for the financial statement audits and other public company costs, and (iv) certain other professional fees managed by the corporate office. Additional expenses managed by the corporate office that are directly related to the operating segments are allocated to the appropriate reportable segment and the All Other category.



	Three Months Ended September 30,						Nine Months Ended September 30,
	2019			2018			2019			2018
Revenue:
Global Integrated Agencies	$	145,890		$	157,308		$	429,977		$	444,995
Domestic Creative Agencies	57,593			59,151			176,711			183,504
Specialist Communications	42,101			38,838			128,224			117,966
Media Services	21,222			29,593			75,815			90,948
All Other	76,101			90,940			223,101			245,128
Total	$	342,907		$	375,830		$	1,033,828		$	1,082,541

Segment operating income (loss):
Global Integrated Agencies	$	21,036		$	23,486		$	45,527		$	28,247
Domestic Creative Agencies	7,216			(14,031		)	22,533			(6,887		)
Specialist Communications	5,129			3,703			18,889			13,646
Media Services	(1,677		)	850			(3,630		)	(78		)
All Other	6,828			6,634			15,790			29,065
Corporate	(9,111		)	(18,024		)	(30,565		)	(45,236		)
Total	$	29,421		$	2,618		$	68,544		$	18,757

Other Income (Expenses):
Interest expense and finance charges, net	$	(16,110	)	$	(17,063	)	$	(49,284	)	$	(50,005	)
Foreign exchange gain (loss)	(3,973		)	3,275			4,401			(9,934		)
Other, net	(431		)	189			(4,559		)	1,222
Income (loss) before income taxes and equity in earnings of non-consolidated affiliates	8,907			(10,981		)	19,102			(39,960		)
Income tax expense (benefit)	3,457			2,986			6,292			(3,367		)
Income (loss) before equity in earnings of non-consolidated affiliates	5,450			(13,967		)	12,810			(36,593		)
Equity in earnings of non-consolidated affiliates	63			300			352			358
Net income (loss)	5,513			(13,667		)	13,162			(36,235		)
Net income attributable to the noncontrolling interest	(7,265		)	(2,458		)	(10,737		)	(5,900		)
Net income (loss) attributable to MDC Partners Inc.	$	(1,752	)	$	(16,125	)	$	2,425		$	(42,135	)



	Three Months Ended September 30,					Nine Months Ended September 30,
	2019			2018		2019			2018
Depreciation and amortization:
Global Integrated Agencies	$	4,009		$	4,553	$	12,511		$	16,705
Domestic Creative Agencies	1,213			1,266		3,708			3,793
Specialist Communications	644			1,100		1,909			3,059
Media Services	755			675		2,531			1,995
All Other	2,555			3,341		7,580			9,077
Corporate	192			199		630			583
Total	$	9,368		$	11,134	$	28,869		$	35,212

Stock-based compensation:
Global Integrated Agencies	$	4,673		$	3,241	$	9,672		$	8,176
Domestic Creative Agencies	352			550		1,338			2,056
Specialist Communications	45			52		123			291
Media Services	5			102		(11		)	251
All Other	118			677		1,058			2,019
Corporate	833			1,620		452			4,089
Total	$	6,026		$	6,242	$	12,632		$	16,882

Capital expenditures:
Global Integrated Agencies	$	3,470		$	1,927	$	6,704		$	6,581
Domestic Creative Agencies	694			967		1,757			2,440
Specialist Communications	198			732		680			3,176
Media Services	(2		)	385		165			699
All Other	1,492			1,500		4,450			2,271
Corporate	11			32		30			65
Total	$	5,863		$	5,543	$	13,786		$	15,232

The Company’s CODM does not use segment assets to allocate resources or to assess performance of the segments and therefore, total segment assets have not been disclosed.

See Note 2 of the Notes to the Unaudited Condensed Consolidated Financial Statements included herein for a summary of the Company’s revenue by geographic region for three and nine months ended September 30, 2019 and 2018.