Segment Information

The Company determines an operating segment if a component (i) engages in business activities from which it earns revenues and incurs expenses, (ii) has discrete financial information, and is (iii) regularly reviewed by the Chief Operating Decision Maker (“CODM”) to make decisions regarding resource allocation for the segment and assess its performance. Once operating segments are identified, the Company performs an analysis to determine if aggregation of operating segments is applicable. This determination is based upon a quantitative analysis of the expected and historic average long-term profitability for each operating segment, together with a qualitative assessment to determine if operating segments have similar operating characteristics.

Due to changes in the composition of certain business and the Company’s internal management and reporting structure during 2019, reportable segment results for the 2018 periods presented have been recast to reflect the reclassification of certain businesses between segments. The changes were as follows:


•	Doner, previously within the Global Integrated Agencies reportable segment is now included within the Domestic Creative Agencies reportable segment.


•	HL Group Partners, previously within the Specialist Communications reportable segment, and Redscout, previously within the All Other category, are now included in the Yes & Company operating segment. The Yes & Company operating segment previously within the Media Services reportable segment is now included within the Domestic Creative Agencies reportable segment.


•	Attention, previously within the Forsman & Bodenfors operating segment has operationally merged into MDC Media Partners, which is included within the Media Services reportable segment.

The four reportable segments that result from applying the aggregation criteria are as follows: “Global Integrated Agencies”; “Domestic Creative Agencies”; “Specialist Communications”; and “Media Services.” In addition, the Company combines and discloses those operating segments that do not meet the aggregation criteria as “All Other.” The Company also reports corporate expenses, as further detailed below, as “Corporate.” All segments follow the same basis of presentation and accounting policies as those described throughout the Notes to the Unaudited Condensed Consolidated Financial Statements included herein and Note 2 of the Company’s Form 10-K for the year ended December 31, 2018.

•

The Global Integrated Agencies reportable segment is comprised of the Company’s four global, integrated operating segments (72andSunny, Anomaly, Crispin Porter + Bogusky, and Forsman & Bodenfors) serving multinational clients around the world. These operating segments share similar characteristics related to (i) the nature of their services; (ii) the type of global clients and the methods used to provide services; and (iii) the extent to which they may be impacted by global economic and geopolitical risks. In addition, these operating segments compete with each other for new business and from time to time have business move between them. The Company believes the historic and expected average long-term profitability is similar among the operating segments aggregated in the Global Integrated Agencies reportable segment.

The operating segments within the Global Integrated Agencies reportable segment provides a range of different services for its clients, including strategy, creative and production for advertising campaigns across a variety of platforms (print, digital, social media, television broadcast).

•

The Domestic Creative Agencies reportable segment is comprised of seven operating segments that are primarily national advertising agencies (Colle + McVoy, Doner, Laird + Partners, Mono Advertising, Union, Yamamoto, and Yes & Company) leveraging creative capabilities at their core. These operating segments share similar characteristics related to (i) the nature of their services; (ii) the type of domestic client accounts and the methods used to provide services; and (iii) the extent to which they may be impacted by domestic economic and policy factors within North America. In addition, these operating segments compete with each other for new business and from time to time have business move between them. The Company believes the historic and expected average long- term profitability is similar among the operating segments aggregated in the Domestic Creative Agencies reportable segment.

The operating segments within the Domestic Creative Agencies reportable segment provide similar services as the Global Integrated Agencies.

•

The Specialist Communications reportable segment is comprised of four operating segments that are each communications agencies (Allison & Partners, Hunter, KWT Global, and Veritas) with core service offerings in public relations and related communications services. These operating segments share similar characteristics related to (i) the nature of their services; (ii) the type of client accounts and the methods used to provide services; (iii) the extent to which they may be impacted by domestic economic and policy factors within North America; and (iv) the regulatory environment regarding public relations and social media. In addition, these operating segments compete with each other for new business and from time to time have business move between them. The Company believes the historic and expected average long-term profitability is similar among the operating segments aggregated in the Specialist Communications reportable segment.

The operating segments within the Specialist Communications reportable segment provide public relations and communications services including strategy, editorial, crisis support or issues management, media training, influencer engagement, and events management.


•	The Media Services reportable segment is comprised of a single operating segment known as MDC Media Partners. MDC Media Partners, which operates primarily in North America, performs media buying and planning as their core competency across a range of platforms (out-of-home, paid search, social media, lead generation, programmatic, television broadcast).

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All Other consists of the Company’s remaining operating segments that provide a range of diverse marketing communication services, but generally do not have similar services offerings or financial characteristics as those aggregated in the reportable segments. The All Other category includes 6Degrees Communications, Concentric Partners, Gale Partners, Kenna, Kingsdale (through the date of sale on March 8, 2019), Instrument, Relevent, Team, Vitro, and Y Media Labs. The nature of the specialist services provided by these operating segments vary among each other and from those operating segments aggregated into the reportable segments. This results in these operating segments having current and long-term performance expectations inconsistent with those operating segments aggregated in the reportable segments. The operating segments within All Other provide a range of diverse marketing communication services, including application and website design and development, data and analytics, experiential marketing, customer research management, creative services, and branding.

•

Corporate consists of corporate office expenses incurred in connection with the strategic resources provided to the operating segments, as well as certain other centrally managed expenses that are not fully allocated to the operating segments. These office and general expenses include (i) salaries and related expenses for corporate office employees, including employees dedicated to supporting the operating segments, (ii) occupancy expenses relating to properties occupied by all corporate office employees, (iii) other office and general expenses including professional fees for the financial statement audits and other public company costs, and (iv) certain other professional fees managed by the corporate office. Additional expenses managed by the corporate office that are directly related to the operating segments are allocated to the appropriate reportable segment and the All Other category.



	Three Months Ended June 30,						Six Months Ended June 30,
	2019			2018			2019			2018
Revenue:
Global Integrated Agencies	$	154,368		$	158,163		$	284,087		$	287,686
Domestic Creative Agencies	65,193			72,971			132,201			139,625
Specialist Communication	47,170			40,304			86,123			79,128
Media Services	21,331			21,398			41,510			46,082
All Other	74,068			86,907			147,000			154,190
Total	$	362,130		$	379,743		$	690,921		$	706,711

Segment operating income (loss):
Global Integrated Agencies	$	20,720		$	18,352		$	24,491		$	4,760
Domestic Creative Agencies	8,730			5,077			14,207			7,955
Specialist Communication	6,683			6,216			13,760			9,944
Media Services	991			(1,719		)	(843		)	(1,738		)
All Other	2,949			15,986			8,962			22,430
Corporate	(16,631		)	(13,140		)	(21,454		)	(27,212		)
Total	$	23,442		$	30,772		$	39,123		$	16,139

Other Income (Expenses):
Interest expense and finance charges, net	$	(16,413	)	$	(16,859	)	$	(33,174	)	$	(32,942	)
Foreign exchange gain (loss)	2,932			(6,549		)	8,374			(13,209		)
Other, net	(746		)	592			(4,128		)	1,033
Income (loss) before income taxes and equity in earnings of non-consolidated affiliates	9,215			7,956			10,195			(28,979		)
Income tax expense (benefit)	2,088			1,977			2,835			(6,353		)
Income (loss) before equity in earnings of non-consolidated affiliates	7,127			5,979			7,360			(22,626		)
Equity in earnings (losses) of non-consolidated affiliates	206			(28		)	289			58
Net income (loss)	7,333			5,951			7,649			(22,568		)
Net income attributable to the noncontrolling interest	(3,043		)	(2,545		)	(3,472		)	(3,442		)
Net income (loss) attributable to MDC Partners Inc.	$	4,290		$	3,406		$	4,177		$	(26,010	)



	Three Months Ended June 30,					Six Months Ended June 30,
	2019			2018		2019			2018
Depreciation and amortization:
Global Integrated Agencies	$	4,437		$	4,743	$	8,502		$	12,152
Domestic Creative Agencies	1,547			1,281		2,786			2,574
Specialist Communication	698			992		1,265			1,959
Media Services	794			635		1,485			1,273
All Other	2,966			3,892		5,025			5,736
Corporate	221			160		438			384
Total	$	10,663		$	11,703	$	19,501		$	24,078

Stock-based compensation:
Global Integrated Agencies	$	1,232		$	2,475	$	4,999		$	4,935
Domestic Creative Agencies	522			1,097		986			1,507
Specialist Communication	52			52		78			239
Media Services	(16		)	74		(16		)	149
All Other	652			684		940			1,341
Corporate	1,192			1,221		(381		)	2,469
Total	$	3,634		$	5,603	$	6,606		$	10,640

Capital expenditures:
Global Integrated Agencies	$	1,816		$	2,411	$	3,234		$	4,654
Domestic Creative Agencies	369			569		1,063			1,473
Specialist Communication	231			2,208		482			2,443
Media Services	126			131		167			315
All Other	1,757			547		2,958			772
Corporate	18			24		19			32
Total	$	4,317		$	5,890	$	7,923		$	9,689

The Company’s CODM does not use segment assets to allocate resources or to assess performance of the segments and therefore, total segment assets have not been disclosed.

See Note 2 of the Notes to the Unaudited Condensed Consolidated Financial Statements included herein for a summary of the Company’s revenue by geographic region for three months ended June 30, 2019 and 2018.