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Shareholders' Equity (Schedule Of Stock-Based Compensation Expense) (Details) (USD $)	12 Months Ended
	Dec. 31, 2012	Dec. 31, 2011
Shareholders' Equity [Abstract]
Cost of sales	$ 93,000	$ 135,000
Selling	104,000	190,000
Marketing	18,000	90,000
General and administrative	127,000	306,000
Stock-based compensation expense	$ 342,000	$ 721,000

Represents the expense recognized during the period arising from equity-based compensation arrangements (for example, shares of stock, unit, stock options or other equity instruments) with employees, directors and certain consultants qualifying for treatment as employees.

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