4. CONVERTIBLE NOTES PAYABLE (Details) - Schedule of Debt Conversions (USD $)	9 Months Ended		40 Months Ended
	Sep. 30, 2013	Sep. 30, 2012	Sep. 30, 2013
Debt Conversion [Line Items]
Principal Converted (in Dollars)	$ 415,351	$ 931,683	$ 1,877,034
Common stock issued upon conversion	1,825,000
Principal conversion on January 14, 2013 [Member] | $517,673 Convertible Note Payable [Member] | Convertible Debt [Member]
Debt Conversion [Line Items]
Principal Converted (in Dollars)	84,000
Common stock issued upon conversion	2,800,000
Principal conversion on February 28, 2013 [Member] | $517,673 Convertible Note Payable [Member] | Convertible Debt [Member]
Debt Conversion [Line Items]
Principal Converted (in Dollars)	18,000
Common stock issued upon conversion	600,000
Principal conversion on March 11, 2013 [Member] | $517,673 Convertible Note Payable [Member] | Convertible Debt [Member]
Debt Conversion [Line Items]
Principal Converted (in Dollars)	57,000
Common stock issued upon conversion	1,900,000
Principal conversion on March 18, 2013 [Member] | $517,673 Convertible Note Payable [Member] | Convertible Debt [Member]
Debt Conversion [Line Items]
Principal Converted (in Dollars)	36,303
Common stock issued upon conversion	1,210,088
$517,673 Convertible Note Payable [Member] | Convertible Debt [Member]
Debt Conversion [Line Items]
Principal Converted (in Dollars)	$ 195,303
Common stock issued upon conversion	6,510,088