5. SHAREHOLDERS' EQUITY (Details) (USD $)	6 Months Ended	12 Months Ended
	Jun. 30, 2013	Dec. 31, 2012	Dec. 31, 2011	Dec. 31, 2010
5. SHAREHOLDERS' EQUITY (Details) [Line Items]
Adjustments to Additional Paid in Capital, Other	$ 16,377	$ 40,077	$ 84,126	$ 25,808
Principal conversion on January 14, 2013 [Member] | Convertible Debt [Member] | $517,673 Convertible Note Payable [Member]
5. SHAREHOLDERS' EQUITY (Details) [Line Items]
Debt Conversion, Converted Instrument, Issuance Date	Jan. 14, 2013
Debt Conversion, Converted Instrument, Shares Issued (in Shares)	2,800,000
Debt Conversion, Converted Instrument, Amount	84,000
Principal conversion on February 28, 2013 [Member] | Convertible Debt [Member] | $517,673 Convertible Note Payable [Member]
5. SHAREHOLDERS' EQUITY (Details) [Line Items]
Debt Conversion, Converted Instrument, Issuance Date	Feb. 28, 2013
Debt Conversion, Converted Instrument, Shares Issued (in Shares)	600,000
Debt Conversion, Converted Instrument, Amount	18,000
Principal conversion on March 11, 2013 [Member] | Convertible Debt [Member] | $517,673 Convertible Note Payable [Member]
5. SHAREHOLDERS' EQUITY (Details) [Line Items]
Debt Conversion, Converted Instrument, Issuance Date	Mar. 11, 2013
Debt Conversion, Converted Instrument, Shares Issued (in Shares)	1,900,000
Debt Conversion, Converted Instrument, Amount	57,000
Principal conversion on March 18, 2013 [Member] | Convertible Debt [Member] | $517,673 Convertible Note Payable [Member]
5. SHAREHOLDERS' EQUITY (Details) [Line Items]
Debt Conversion, Converted Instrument, Issuance Date	Mar. 18, 2013
Debt Conversion, Converted Instrument, Shares Issued (in Shares)	1,210,088
Debt Conversion, Converted Instrument, Amount	36,303
Principal conversion on April 30,2013 [Member] | Convertible Debt [Member] | $251,468 Convertible Note Payable [Member]
5. SHAREHOLDERS' EQUITY (Details) [Line Items]
Debt Conversion, Converted Instrument, Issuance Date	Apr. 30, 2013
Debt Conversion, Converted Instrument, Shares Issued (in Shares)	4,000,000
Debt Conversion, Converted Instrument, Amount	80,000
Principal conversion on June 14, 2013 [Member] | Convertible Debt [Member] | $251,468 Convertible Note Payable [Member]
5. SHAREHOLDERS' EQUITY (Details) [Line Items]
Debt Conversion, Converted Instrument, Issuance Date	Jun. 14, 2013
Debt Conversion, Converted Instrument, Shares Issued (in Shares)	2,000,000
Debt Conversion, Converted Instrument, Amount	40,000
Convertible Debt [Member] | $517,673 Convertible Note Payable [Member]
5. SHAREHOLDERS' EQUITY (Details) [Line Items]
Debt Conversion, Converted Instrument, Shares Issued (in Shares)	6,510,088
Debt Conversion, Converted Instrument, Amount	195,303
Convertible Debt [Member] | $251,468 Convertible Note Payable [Member]
5. SHAREHOLDERS' EQUITY (Details) [Line Items]
Debt Conversion, Converted Instrument, Shares Issued (in Shares)	6,000,000
Debt Conversion, Converted Instrument, Amount	120,000
Convertible Subordinated Debt [Member]
5. SHAREHOLDERS' EQUITY (Details) [Line Items]
Debt Conversion, Converted Instrument, Issuance Date	Feb. 28, 2013
Debt Conversion, Converted Instrument, Shares Issued (in Shares)	763,184
Debt Conversion, Converted Instrument, Amount	$ 7,632
Debt Instrument, Interest Rate, Stated Percentage	10.00%