<?xml version="1.0" encoding="UTF-8"?><edgarSubmission xmlns="http://www.sec.gov/edgar/ownership" xmlns:com="http://www.sec.gov/edgar/common">
  <headerData>
    <submissionType>144</submissionType>
    <filerInfo>
      <filer>
        <filerCredentials>
          <cik>0001449990</cik>
          <ccc>XXXXXXXX</ccc>
        </filerCredentials>
      </filer>
      <liveTestFlag>LIVE</liveTestFlag>



    </filerInfo>
  </headerData>
  <formData>
    <issuerInfo>
      <issuerCik>0000874396</issuerCik>
      <issuerName>LIFETIME BRANDS, INC</issuerName>
      <secFileNumber>000-19254</secFileNumber>
      <issuerAddress>
        <com:street1>1000 STEWART AVENUE</com:street1>
        <com:city>GARDEN CITY</com:city>
        <com:stateOrCountry>NY</com:stateOrCountry>
        <com:zipCode>11530</com:zipCode>
      </issuerAddress>
      <issuerContactPhone>5166836000</issuerContactPhone>
      <nameOfPersonForWhoseAccountTheSecuritiesAreToBeSold>KOEGEL JOHN</nameOfPersonForWhoseAccountTheSecuritiesAreToBeSold>
      <relationshipsToIssuer>
        <relationshipToIssuer>Director</relationshipToIssuer>
      </relationshipsToIssuer>
    </issuerInfo>
    <securitiesInformation>
      <securitiesClassTitle>Common</securitiesClassTitle>
      <brokerOrMarketmakerDetails>
        <name>Wells Fargo Clearing Services</name>
        <address>
          <com:street1>1 N. Jefferson Ave.</com:street1>
          <com:city>St. Louis</com:city>
          <com:stateOrCountry>MO</com:stateOrCountry>
          <com:zipCode>63103</com:zipCode>
        </address>
      </brokerOrMarketmakerDetails>
      <noOfUnitsSold>2417</noOfUnitsSold>
      <aggregateMarketValue>14250.70</aggregateMarketValue>
      <noOfUnitsOutstanding>21814236</noOfUnitsOutstanding>
      <approxSaleDate>12/22/2023</approxSaleDate>
      <securitiesExchangeName>Nasdaq</securitiesExchangeName>
    </securitiesInformation>
    <securitiesToBeSold>
      <securitiesClassTitle>Common</securitiesClassTitle>
      <acquiredDate>06/30/2020</acquiredDate>
      <natureOfAcquisitionTransaction>Stock Grants</natureOfAcquisitionTransaction>
      <nameOfPersonfromWhomAcquired>Issuer</nameOfPersonfromWhomAcquired>
      <isGiftTransaction>N</isGiftTransaction>
      <amountOfSecuritiesAcquired>2417</amountOfSecuritiesAcquired>
      <paymentDate>06/30/2020</paymentDate>
      <natureOfPayment>N/A</natureOfPayment>
    </securitiesToBeSold>
    <nothingToReportFlagOnSecuritiesSoldInPast3Months>N</nothingToReportFlagOnSecuritiesSoldInPast3Months>
    <securitiesSoldInPast3Months>
      <sellerDetails>
        <name>John Koegel</name>
        <address>
          <com:street1>1000 Stewart Avenue</com:street1>
          <com:city>Garden City</com:city>
          <com:stateOrCountry>NY</com:stateOrCountry>
          <com:zipCode>11530</com:zipCode>
        </address>
      </sellerDetails>
      <securitiesClassTitle>Common</securitiesClassTitle>
      <saleDate>12/18/2023</saleDate>
      <amountOfSecuritiesSold>2000</amountOfSecuritiesSold>
      <grossProceeds>11545.91</grossProceeds>
    </securitiesSoldInPast3Months>
    <securitiesSoldInPast3Months>
      <sellerDetails>
        <name>John Koegel</name>
        <address>
          <com:street1>1000 Stewart Avenue</com:street1>
          <com:city>Garden City</com:city>
          <com:stateOrCountry>NY</com:stateOrCountry>
          <com:zipCode>11530</com:zipCode>
        </address>
      </sellerDetails>
      <securitiesClassTitle>Common</securitiesClassTitle>
      <saleDate>12/19/2023</saleDate>
      <amountOfSecuritiesSold>2000</amountOfSecuritiesSold>
      <grossProceeds>11722.44</grossProceeds>
    </securitiesSoldInPast3Months>
    <securitiesSoldInPast3Months>
      <sellerDetails>
        <name>John Koegel</name>
        <address>
          <com:street1>1000 Stewart Avenue</com:street1>
          <com:city>Garden City</com:city>
          <com:stateOrCountry>NY</com:stateOrCountry>
          <com:zipCode>11530</com:zipCode>
        </address>
      </sellerDetails>
      <securitiesClassTitle>Common</securitiesClassTitle>
      <saleDate>12/20/2023</saleDate>
      <amountOfSecuritiesSold>2000</amountOfSecuritiesSold>
      <grossProceeds>11737.91</grossProceeds>
    </securitiesSoldInPast3Months>
    <securitiesSoldInPast3Months>
      <sellerDetails>
        <name>John Koegel</name>
        <address>
          <com:street1>1000 Stewart Avenue</com:street1>
          <com:city>Garden City</com:city>
          <com:stateOrCountry>NY</com:stateOrCountry>
          <com:zipCode>11530</com:zipCode>
        </address>
      </sellerDetails>
      <securitiesClassTitle>Common</securitiesClassTitle>
      <saleDate>12/21/2023</saleDate>
      <amountOfSecuritiesSold>2000</amountOfSecuritiesSold>
      <grossProceeds>11902.25</grossProceeds>
    </securitiesSoldInPast3Months>
    <noticeSignature>
      <noticeDate>12/22/2023</noticeDate>
      <signature>John K Koegel</signature>
    </noticeSignature>
  </formData>
</edgarSubmission>
