EXHIBIT-24
POWER OF ATTORNEY
       I, Michael Friedman, hereby authorize and designate each of James Spolar,
Jennifer Wood, Michael Porter, Jonathan Berkley, Jonathan R. Zimmerman,
W. Morgan Burns, Sarah Bartlett and Amra Hoso signing singly,
as my true and lawful attorney-in-fact to:
              (1) prepare and execute for and on my behalf, in my capacity as
an officer and/or director of iMedia Brands, Inc. (the "Company"), a Form ID
and Forms 3, 4 and 5 in accordance with Section 16(a) of the Securities
Exchange Act of 1934 (the "Exchange Act") and the rules and regulations
promulgated thereunder and other forms or reports on my behalf as may
be required to be filed in connection with my ownership, acquisition,
or disposition of securities of the Company, including Form 144;
              (2) do and perform any and all acts for and on my behalf
that may be necessary or desirable to complete and execute any such
Form ID, Form 3, 4 or 5 or Form 144, and any amendments to any of
the foregoing, and timely file any such form with the
Securities and Exchange Commission and any stock
exchange or similar authority; and
              (3) take any other action of any type whatsoever in connection
with the foregoing which, in the opinion of such attorney-in-fact, may be to my
benefit, in my best interest, or legally required of me, it being understood
that the statements executed by such attorney-in-fact on my behalf pursuant to
this Power of Attorney shall be in such form and shall contain such terms and
conditions as such attorney-in-fact may approve in such attorney-in-fact's
discretion.
       I hereby further grant to each such attorney-in-fact full power and
authority to do and perform any and every act and thing whatsoever requisite,
necessary, or proper to be done in the exercise of any of the rights and powers
herein granted, as fully to all intents and purposes as I might or could do if
personally present, with full power of substitution or revocation, hereby
ratifying and confirming all that such attorney-in-fact, or such
attorney-in-fact's substitute or substitutes, shall lawfully do or cause to be
done by virtue of this Power of Attorney and the rights and powers herein
granted.  I hereby acknowledge that the foregoing attorneys-in-fact, in serving
in such capacity at my request, are not assuming, nor is the Company assuming,
any of my responsibilities to comply with Section 16 of the Exchange Act or
Rule 144 under the Securities Act of 1933, as amended (the "Securities Act").
       This Power of Attorney shall remain in full force and effect until I am
no longer required to file Form ID or Forms 3, 4 and 5 or Form 144 with respect
to my holdings of and transactions in securities issued by the Company, unless
earlier revoked by me in a signed writing delivered to the foregoing
attorneys-in-fact.  Notwithstanding the foregoing, if any such attorney-in-fact
hereafter ceases to be at least one of the following: (i) an employee of the
Company, (ii) a partner of Faegre Baker Daniels LLP or (iii) an employee of
Faegre Baker Daniels LLP, then this Power of Attorney shall be automatically
revoked solely as to such individual, immediately upon such cessation, without
any further action on my part.
     I hereby revoke all previous Powers of Attorney that have been granted by
me in connection with my reporting obligations, if any, under Section 16 of the
Exchange Act and Rule 144 under the Securities Act with respect to my holdings
of and transactions in securities issued by the Company.
     IN WITNESS WHEREOF, I have caused this Power of Attorney to be duly
executed as of this 31st day of July, 2019.

/s/ Michael Friedman