13F-HR 1 march2010.txt 13F FOR 1ST QUARTER 2010 United States Securities and Exchange Commission "Washington, D.C. 20549" Form 13F Form 13F Cover Page Report for the Calendar Year of Quarter Ended: 03/31/2010 Check here if Amendment { }; Amendment Number: _________ This Amendment (Check only one.):[ ] is a restatement [ ] adds new holdings entries Institutional Investment Manager Filing this Report: Name: Roffman Miller Associates Inc. Address: 1835 Market Street, Suite 500" Philadelphia, PA 19103" 3F File Number: The institutional investment manager filing this report and the person by whom it is signed hereby represent that the person signing the report is authorized to submit it, that all information contained herein is true, correct and complete, and that it is understood that all required items, statements, schedules, lists and tables, are considered integral parts of this form. Person signing this Report on Behalf of Reporting Manager: Name: Paulette Greenwell Title: Chief Compliance Officer Phone: 215-981-1030 Signature, Place, and Date of Signing: Paulette Greenwell, Philadelphia, PA 4/30/2010 Report Type (Check Only One.): [x] 13F HOLDINGS REPORT [ ] 13F NOTICE [ ] 13F COMBINATION REPORT List of Other Managers Reporting for this Manager: I AM SIGNING THIS REPORT AS REQUIRED BY THE SECURITIES AND EXCHANGE ACT OF 1934. FORM 13F SUMMARY PAGE Report summary: Number of Other Included Managers: 1 = Schafer Cullen Form 13F Information Table Entry Total: 102 Form 13F Information Table Entry Total: 200787 (Thousands) FORM 13F INFORMATION TABLE VALUE SHARES/ SH/ PUT/ INVSTMT OTHER VOTING AUTHORITY NAME OF ISSUER TITLE OF CLASS CUSIP (x$1000) PRN AMT PRN CALL DSCRETN MANAGERS SOLE SHARED NONE ------------------------------ ---------------- --------- -------- -------- --- ---- ------- ------------ -------- -------- -------- 3M Company COM 88579y101 5659 67720 SH Sole 67720 83 990 SH Defined 01 990 A F L A C Inc. COM 001055102 4949 91162 SH Sole 91162 Abbott Laboratories COM 002824100 224 4251 SH Sole 4251 Adobe Systems COM 00724F101 1048 29630 SH Sole 29630 Alberto Culver COM 013068101 526 20121 SH Sole 20121 American Express Company COM 025816109 988 23948 SH Sole 23948 Apache Corporation COM 037411105 1046 10310 SH Sole 10310 Aqua America COM 03836w103 288 16395 SH Sole 16395 Artesian Resources Corp. Clas COM 043113208 847 47961 SH Sole 47961 Automatic Data Processing COM 053015103 4928 110816 SH Sole 110816 BP plc COM 055622104 1472 25790 SH Sole 25790 10 180 SH Defined 01 180 Berkshire Hathaway Class B COM 084670207 2632 32385 SH Sole 32385 Best Buy Company, Inc. COM 086516101 1322 31080 SH Sole 31080 Boeing Co. COM 097023105 6248 86045 SH Sole 86045 11 150 SH Defined 01 150 Bristol Myers Squibb Co. COM 110122108 359 13461 SH Sole 13461 89 3340 SH Defined 01 3340 CBS COM 124857202 145 10408 SH Sole 10408 Church and Dwight Company Inc. COM 171340102 289 4315 SH Sole 4315 Colgate Palmolive COM 194162103 3824 44850 SH Sole 44850 ConocoPhillips COM 20825C104 856 16721 SH Sole 16721 53 1040 SH Defined 01 1040 Cooper Industries PLC F COM G24182100 4439 92604 SH Sole 92604 Diageo PLC COM 25243Q205 3422 50741 SH Sole 50741 69 1020 SH Defined 01 1020 Disney Co. COM 254687106 5340 152976 SH Sole 152976 75 2150 SH Defined 01 2150 Dow Chemical Co COM 260543103 556 18790 SH Sole 18790 DuPont COM 263534109 4873 130844 SH Sole 130844 10 260 SH Defined 01 260 EMC Corp COM 268648102 2039 113023 SH Sole 113023 Exponent Inc COM 30214u102 687 24075 SH Sole 24075 Exxon Mobil Corp. COM 30231g102 6751 100785 SH Sole 100785 FMC Technologies Inc COM 30249u101 1805 27930 SH Sole 27930 Federal National Mortgage Asso COM 313586109 11 10000 SH Sole 10000 Fedex Corporation COM 31428X106 6413 68660 SH Sole 68660 77 820 SH Defined 01 820 Fortune Brands Inc. COM 349631101 1889 38944 SH Sole 38944 Freddie Mac COM 313400301 13 10000 SH Sole 10000 General Electric Co. COM 369604103 4533 249054 SH Sole 249054 6 350 SH Defined 01 350 Glaxo Smithkline PLC ADR COM 37733W105 3363 87306 SH Sole 87306 59 1530 SH Defined 01 1530 H.J. Heinz Co. COM 423074103 2765 60627 SH Sole 60627 9 190 SH Defined 01 190 Harley Davidson COM 412822108 326 11620 SH Sole 11620 Hershey Company COM 427866108 398 9291 SH Sole 9291 Hewlett Packard COM 428236103 228 4297 SH Sole 4297 74 1395 SH Defined 01 1395 Home Depot, Inc. COM 437076102 4497 139015 SH Sole 139015 Illinois Tool Works Inc COM 452308109 1915 40431 SH Sole 40431 International Business Machine COM 459200101 7683 59905 SH Sole 59905 Iron Mountain Inc. COM 462846106 205 7487 SH Sole 7487 J P Morgan Chase & Co. COM 46625h100 5552 124058 SH Sole 124058 73 1640 SH Defined 01 1640 Johnson & Johnson, Inc. COM 478160104 7824 120004 SH Sole 120004 72 1110 SH Defined 01 1110 Kimberly Clarke Corp COM 494368103 462 7354 SH Sole 7354 79 1260 SH Defined 01 1260 Laboratory Corp Amer Hldg COM 50540R409 2378 31415 SH Sole 31415 Limited Brands Inc. COM 532716107 421 17080 SH Sole 17080 Logitech Intl S A New F COM h50430232 306 18725 SH Sole 18725 Mc Donalds Corp. COM 580135101 4092 61337 SH Sole 61337 McAfee, Inc COM 579064106 1181 29435 SH Sole 29435 McCormick & Co. COM 579780206 3850 100353 SH Sole 100353 Medtronic Inc. COM 585055106 2321 51535 SH Sole 51535 Merck & Company Inc. New COM 589331107 386 10345 SH Sole 10345 Microsoft COM 594918104 7567 258379 SH Sole 258379 3 110 SH Defined 01 110 Pepsico Inc COM 713448108 5643 85289 SH Sole 85289 Pfizer COM 717081103 1577 91945 SH Sole 91945 Pinnacle West Capital Corp COM 723484101 846 22424 SH Sole 22424 Procter & Gamble COM 742718109 4163 65790 SH Sole 65790 Progressive Corp COM 743315103 1152 60331 SH Sole 60331 RPM Inc. COM 749685103 6231 292003 SH Sole 292003 Resmed Inc. COM 761152107 416 6535 SH Sole 6535 Reynolds American Inc. COM 761713106 593 10985 SH Sole 10985 Shaw Group Inc COM 820280105 2256 65530 SH Sole 65530 South Jersey Industries COM 838518108 3114 74160 SH Sole 74160 Southern Company COM 842587107 5556 167545 SH Sole 167545 Stryker Corp. COM 863667101 2953 51610 SH Sole 51610 Tiffany & Co. COM 886547108 550 11575 SH Sole 11575 UGI Corp COM 902681105 1648 62105 SH Sole 62105 Under Armour Inc. Class A COM 904311107 1209 41105 SH Sole 41105 Unilever NV New York COM 904784709 138 4578 SH Sole 4578 77 2540 SH Defined 01 2540 Unitedhealth Group Inc. COM 91324P102 688 21058 SH Sole 21058 Valley National Bancorp COM 919794107 2821 183511 SH Sole 183511 Verizon Communications COM 92343v104 4248 136945 SH Sole 136945 65 2100 SH Defined 01 2100 Viacom Class B COM 92553p201 259 7535 SH Sole 7535 Wal Mart COM 931142103 1261 22685 SH Sole 22685 General Growth Properties COM 187 11642 SH Sole 11642 UMH Properties Inc. COM 903002103 488 59740 SH Sole 59740 Washington Real Estate Investm COM 939653101 3968 129871 SH Sole 129871 IShares Barclays Tips Bond Fun 1-3 YR TRS Bd 464287176 3956 38073 SH Sole 38073 Vanguard Bd Ind Fd Intermediat 1-3 YR TRS Bd 921937819 775 9655 SH Sole 9655 Vanguard Bd Index Fd Short Ter 1-3 YR TRS Bd 921937827 560 7000 SH Sole 7000 IShares MSCI South Korea Index STK IDX 464286772 209 4180 SH Sole 4180 IShares S&P US Preferred Stock STK IDX 464288687 4188 108156 SH Sole 108156