SEGMENT INFORMATION - Goodwill and other intangible assets (Details) - USD ($) $ in Thousands	Sep. 30, 2024	Dec. 31, 2023
SEGMENT INFORMATION
Goodwill and other intangible assets	$ 2,860,367	$ 2,845,080
Monster Energy Drinks | Operating segment
SEGMENT INFORMATION
Goodwill and other intangible assets	1,681,859	1,663,814
Strategic Brands | Operating segment
SEGMENT INFORMATION
Goodwill and other intangible assets	982,362	982,471
Alcohol Brands | Operating segment
SEGMENT INFORMATION
Goodwill and other intangible assets	$ 196,146	$ 198,795