SEGMENT INFORMATION - Net Revenues (Details) $ in Thousands	3 Months Ended		9 Months Ended
	Sep. 30, 2024 USD ($)	Sep. 30, 2023 USD ($)	Sep. 30, 2024 USD ($) segment	Sep. 30, 2023 USD ($)
SEGMENT INFORMATION
Number of reportable segments | segment			4
Number of operating segments | segment			4
Net Sales	$ 1,880,973	$ 1,856,028	$ 5,680,668	$ 5,409,919
Operating Income	479,916	510,527	1,549,070	1,519,396
Income before tax	474,096	581,884	1,603,381	1,618,406
Depreciation and amortization	19,909	17,979	59,822	50,364
Recognition of deferred revenue	10,000	10,000	29,900	30,000
Corporate and unallocated
SEGMENT INFORMATION
Net Sales	0	0	0	0
Operating Income	(160,764)	(135,435)	(429,506)	(380,114)
Income before tax	(168,317)	(65,108)	(379,075)	(283,766)
Depreciation and amortization	2,875	3,891	9,119	8,721
Monster Energy Drinks
SEGMENT INFORMATION
Net Sales	1,722,693	1,708,241	5,194,552	4,956,798
Monster Energy Drinks | Operating segment
SEGMENT INFORMATION
Net Sales	1,722,693	1,708,242	5,194,552	4,956,797
Operating Income	601,688	603,670	1,842,066	1,762,410
Income before tax	603,442	604,688	1,846,003	1,765,018
Depreciation and amortization	13,330	10,023	39,043	27,830
Recognition of deferred revenue	10,000	10,000	29,900	30,000
Strategic Brands
SEGMENT INFORMATION
Net Sales	112,566	98,763	330,232	284,811
Strategic Brands | Operating segment
SEGMENT INFORMATION
Net Sales	112,566	98,763	330,232	284,810
Operating Income	60,091	52,730	183,768	159,639
Income before tax	60,096	52,746	183,803	159,683
Depreciation and amortization	237	199	690	616
Alcohol Brands
SEGMENT INFORMATION
Net Sales	39,784	42,326	137,417	149,692
Alcohol Brands | Operating segment
SEGMENT INFORMATION
Net Sales	39,784	42,326	137,417	149,692
Operating Income	(22,609)	(11,734)	(51,187)	(25,193)
Income before tax	(22,636)	(11,757)	(51,308)	(25,208)
Depreciation and amortization	3,419	3,816	10,825	11,973
Other
SEGMENT INFORMATION
Net Sales	5,930	6,698	18,467	18,618
Other | Operating segment
SEGMENT INFORMATION
Net Sales	5,930	6,697	18,467	18,620
Operating Income	1,510	1,296	3,929	2,654
Income before tax	1,511	1,315	3,958	2,679
Depreciation and amortization	$ 48	$ 50	$ 145	$ 1,224