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GOODWILL AND OTHER INTANGIBLE ASSETS (Tables)
9 Months Ended
Sep. 30, 2024
GOODWILL AND OTHER INTANGIBLE ASSETS  
Schedule of goodwill

Monster

Energy®

Strategic

Alcohol

    

Drinks

    

Brands

    

Brands

    

Other

    

Total

Balance at December 31, 2023

$

693,644

$

637,999

$

86,298

$

$

1,417,941

Acquisitions

 

 

 

 

 

Balance at September 30, 2024

$

693,644

$

637,999

$

86,298

$

$

1,417,941

Monster 

Energy®

Strategic

Alcohol

    

Drinks

    

Brands

    

Brands

    

Other

    

Total

Balance at December 31, 2022

$

693,644

$

637,999

$

86,298

$

$

1,417,941

Acquisitions

 

 

 

 

 

Balance at September 30, 2023

$

693,644

$

637,999

$

86,298

$

$

1,417,941

Schedule of intangible assets

    

September 30, 

    

December 31, 

    

2024

    

2023

Amortizing intangibles

$

151,344

$

144,582

Accumulated amortization

 

(79,904)

 

(74,699)

 

71,440

 

69,883

Non-amortizing intangibles

 

1,370,986

 

1,357,256

$

1,442,426

$

1,427,139

Schedule of future estimated amortization expense related to amortizing intangibles

2024 (from October 1, 2024 to December 31, 2024)

    

$

2,101

2025

8,359

2026

7,718

2027

6,388

2028

5,952

2029 and thereafter

40,922

$

71,440