GOODWILL AND OTHER INTANGIBLE ASSETS

3 Months Ended

Mar. 31, 2022

GOODWILL AND OTHER INTANGIBLE ASSETS

GOODWILL AND OTHER INTANGIBLE ASSETS

10.         GOODWILL AND OTHER INTANGIBLE ASSETS

The following is a roll-forward of goodwill for the three-months ended March 31, 2022 and 2021 by reportable segment:

	Monster
	Energy®		Strategic		Alcohol
	Drinks		Brands		Brands		Other		Total
Balance at December 31, 2021	$	693,644	$	637,999	$	—	$	—	$	1,331,643
Acquisitions		—		—		80,285		—		80,285
Balance at March 31, 2022	$	693,644	$	637,999	$	80,285	$	—	$	1,411,928

	Monster
	Energy®		Strategic		Alcohol
	Drinks		Brands		Brands		Other		Total
Balance at December 31, 2020	$	693,644	$	637,999	$	—	$	—	$	1,331,643
Acquisitions		—		—		—		—		—
Balance at March 31, 2021	$	693,644	$	637,999	$	—	$	—	$	1,331,643

Intangible assets consist of the following at:

	March 31,		December 31,
	2022		2021
Amortizing intangibles	$	121,372	$	66,872
Accumulated amortization		(62,761)		(61,227)
		58,611		5,645
Non-amortizing intangibles		1,173,502		1,066,741
	$	1,232,113	$	1,072,386

Amortizing intangibles primarily consist of customer relationships. All amortizing intangibles have been assigned an estimated finite useful life and such intangibles are amortized on a straight-line basis over the number of years that approximate their respective useful lives, generally five to fifteen years. Total amortization expense recorded was $1.5 million and $1.1 million for the three-months ended March 31, 2022 and March 31, 2021, respectively.

The following is the future estimated amortization expense related to amortizing intangibles as of March 31, 2022:

2022 (excluding the three-months ended March 31, 2022)	$	6,029
2023		4,745
2024		3,647
2025		3,647
2026		3,646
2027 and thereafter		36,897
	$	58,611