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REVENUE RECOGNITION - Disaggregation of Revenue (Details) - USD ($)
$ in Thousands
3 Months Ended 9 Months Ended
Sep. 30, 2021
Sep. 30, 2020
Sep. 30, 2021
Sep. 30, 2020
Dec. 31, 2020
Total Net Sales $ 1,410,557 $ 1,246,362 $ 4,116,308 $ 3,402,355  
Contract Liabilities          
Deferred revenue 290,900   290,900   $ 309,900
Deferred revenue recognized in net sales 10,400 10,500 31,300 31,600  
U.S. and Canada          
Total Net Sales 921,744 841,583 2,691,313 2,369,322  
EMEA          
Total Net Sales 280,551 226,139 817,442 553,972  
Asia Pacific          
Total Net Sales 126,467 127,247 367,592 336,486  
Latin America and Caribbean          
Total Net Sales 81,795 51,393 239,961 142,575  
Monster Energy Drinks          
Total Net Sales 1,329,793 1,163,420 3,867,162 3,183,560  
Monster Energy Drinks | U.S. and Canada          
Total Net Sales 880,012 786,960 2,548,873 2,223,925  
Monster Energy Drinks | EMEA          
Total Net Sales 252,101 206,947 741,208 501,639  
Monster Energy Drinks | Asia Pacific          
Total Net Sales 120,864 120,589 346,545 319,325  
Monster Energy Drinks | Latin America and Caribbean          
Total Net Sales 76,816 48,924 230,536 138,671  
Strategic Brands          
Total Net Sales 74,449 74,324 229,193 198,428  
Strategic Brands | U.S. and Canada          
Total Net Sales 35,417 46,005 122,487 125,030  
Strategic Brands | EMEA          
Total Net Sales 28,450 19,192 76,234 52,333  
Strategic Brands | Asia Pacific          
Total Net Sales 5,603 6,658 21,047 17,161  
Strategic Brands | Latin America and Caribbean          
Total Net Sales 4,979 2,469 9,425 3,904  
Other          
Total Net Sales 6,315 8,618 19,953 20,367  
Other | U.S. and Canada          
Total Net Sales $ 6,315 $ 8,618 $ 19,953 $ 20,367