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REVENUE RECOGNITION (Tables)
9 Months Ended
Sep. 30, 2021
REVENUE RECOGNITION  
Schedule of disaggregation of revenue by geographical markets

Three-Months Ended September 30, 2021

    

    

    

    

Latin

    

America

 

U.S. and

and

 

Net Sales

Canada

EMEA1

Asia Pacific

Caribbean

Total

Monster Energy® Drinks

$

880,012

$

252,101

$

120,864

$

76,816

$

1,329,793

Strategic Brands

 

35,417

 

28,450

 

5,603

 

4,979

 

74,449

Other

 

6,315

 

 

 

 

6,315

Total Net Sales

$

921,744

$

280,551

$

126,467

$

81,795

$

1,410,557

Three-Months Ended September 30, 2020

    

    

    

    

Latin

    

America

U.S. and

and

Net Sales

Canada

EMEA1

Asia Pacific

Caribbean

Total

Monster Energy® Drinks

$

786,960

$

206,947

$

120,589

$

48,924

$

1,163,420

Strategic Brands

46,005

 

19,192

 

6,658

 

2,469

 

74,324

Other

8,618

 

 

 

 

8,618

Total Net Sales

$

841,583

$

226,139

$

127,247

$

51,393

$

1,246,362

1Europe, Middle East and Africa (“EMEA”)

Nine-Months Ended September 30, 2021

    

    

    

    

Latin

    

America

 

U.S. and

and

 

Net Sales

Canada

EMEA1

Asia Pacific

Caribbean

Total

Monster Energy® Drinks

$

2,548,873

$

741,208

$

346,545

$

230,536

$

3,867,162

Strategic Brands

122,487

76,234

21,047

9,425

229,193

Other

19,953

19,953

Total Net Sales

$

2,691,313

$

817,442

$

367,592

$

239,961

$

4,116,308

Nine-Months Ended September 30, 2020

    

    

    

    

Latin

    

America

 

U.S. and

and

 

Net Sales

Canada

EMEA1

Asia Pacific

Caribbean

Total

Monster Energy® Drinks

$

2,223,925

$

501,639

$

319,325

$

138,671

$

3,183,560

Strategic Brands

125,030

52,333

17,161

3,904

198,428

Other

20,367

20,367

Total Net Sales

$

2,369,322

$

553,972

$

336,486

$

142,575

$

3,402,355

1Europe, Middle East and Africa (“EMEA”)