GOODWILL AND OTHER INTANGIBLE ASSETS

9 Months Ended

Sep. 30, 2021

GOODWILL AND OTHER INTANGIBLE ASSETS

GOODWILL AND OTHER INTANGIBLE ASSETS

10.         GOODWILL AND OTHER INTANGIBLE ASSETS

The following is a roll-forward of goodwill for the nine-months ended September 30, 2021 and 2020 by reportable segment:

	Monster
	Energy®		Strategic
	Drinks		Brands		Other		Total
Balance at December 31, 2020	$	693,644	$	637,999	$	—	$	1,331,643
Acquisitions		—		—		—		—
Balance at September 30, 2021	$	693,644	$	637,999	$	—	$	1,331,643

	Monster
	Energy®		Strategic
	Drinks		Brands		Other		Total
Balance at December 31, 2019	$	693,644	$	637,999	$	—	$	1,331,643
Acquisitions		—		—		—		—
Balance at September 30, 2020	$	693,644	$	637,999	$	—	$	1,331,643

Intangible assets consist of the following at:

	September 30,		December 31,
	2021		2020
Amortizing intangibles	$	66,875	$	66,875
Accumulated amortization		(60,126)		(56,801)
		6,749		10,074
Non-amortizing intangibles		1,059,334		1,048,972
	$	1,066,083	$	1,059,046

Amortizing intangibles primarily consist of customer relationships. All amortizing intangibles have been assigned an estimated finite useful life and such intangibles are amortized on a straight-line basis over the number of years that approximate their respective useful lives, generally five to seven years. Total amortization expense recorded was $1.1 million for both the three-months ended September 30, 2021 and September 30, 2020. Total amortization expense recorded was $3.3 million and $6.5 million for the nine-months ended September 30, 2021 and 2020, respectively. The Company recorded an impairment charge of $3.0 million and $7.0 million on a Strategic Brand trademark in the three- and nine-months ended September 30, 2020, respectively.

The following is the future estimated amortization expense related to amortizing intangibles as of September 30, 2021:

2021 (excluding the nine-months ended September 30, 2021)	$	1,101
2022		4,405
2023		1,112
2024		14
2025		13
2026 and thereafter		104
	$	6,749