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REVENUE RECOGNITION (Tables)
6 Months Ended
Jun. 30, 2021
REVENUE RECOGNITION  
Schedule of disaggregation of revenue by geographical markets

Three-Months Ended June 30, 2021

    

    

    

    

Latin

    

America

 

U.S. and

and

 

Net Sales

Canada

EMEA1

Asia Pacific

Caribbean

Total

Monster Energy® Drinks

$

895,362

$

269,807

$

118,934

$

82,991

$

1,367,094

Strategic Brands

 

49,388

 

27,875

 

7,006

 

2,666

 

86,935

Other

 

7,905

 

 

 

 

7,905

Total Net Sales

$

952,655

$

297,682

$

125,940

$

85,657

$

1,461,934

Three-Months Ended June 30, 2020

    

    

    

    

Latin

    

America

U.S. and

and

Net Sales

Canada

EMEA1

Asia Pacific

Caribbean

Total

Monster Energy® Drinks

$

746,946

$

129,921

$

112,832

$

37,987

$

1,027,686

Strategic Brands

41,155

 

12,794

 

5,186

 

431

 

59,566

Other

6,644

 

 

 

 

6,644

Total Net Sales

$

794,745

$

142,715

$

118,018

$

38,418

$

1,093,896

1Europe, Middle East and Africa (“EMEA”)

Six-Months Ended June 30, 2021

    

    

    

    

Latin

    

America

 

U.S. and

and

 

Net Sales

Canada

EMEA1

Asia Pacific

Caribbean

Total

Monster Energy® Drinks

$

1,668,866

$

489,107

$

225,681

$

153,720

$

2,537,374

Strategic Brands

87,071

47,784

15,444

4,445

154,744

Other

13,633

13,633

Total Net Sales

$

1,769,570

$

536,891

$

241,125

$

158,165

$

2,705,751

Six-Months Ended June 30, 2020

    

    

    

    

Latin

    

America

 

U.S. and

and

 

Net Sales

Canada

EMEA1

Asia Pacific

Caribbean

Total

Monster Energy® Drinks

$

1,436,964

$

294,692

$

198,736

$

89,747

$

2,020,139

Strategic Brands

79,026

33,141

10,503

1,435

124,105

Other

11,749

11,749

Total Net Sales

$

1,527,739

$

327,833

$

209,239

$

91,182

$

2,155,993

1Europe, Middle East and Africa (“EMEA”)