REVENUE RECOGNITION (Tables)

9 Months Ended

Sep. 30, 2020

REVENUE RECOGNITION

Schedule of disaggregation of revenue by geographical markets

	Three-Months Ended September 30, 2020
							Latin
							America
	U.S. and						and
Net Sales	Canada		EMEA1		Asia Pacific		Caribbean		Total
Monster Energy® Drinks	$	786,960	$	206,947	$	120,589	$	48,924	$	1,163,420
Strategic Brands		46,005		19,192		6,658		2,469		74,324
Other		8,618		—		—		—		8,618
Total Net Sales	$	841,583	$	226,139	$	127,247	$	51,393	$	1,246,362

	Three-Months Ended September 30, 2019
							Latin
							America
	U.S. and						and
Net Sales	Canada		EMEA1		Asia Pacific		Caribbean		Total
Monster Energy® Drinks	$	737,457	$	178,569	$	97,153	$	48,205	$	1,061,384
Strategic Brands		43,205		16,673		6,243		212		66,333
Other		5,860		—		—		—		5,860
Total Net Sales	$	786,522	$	195,242	$	103,396	$	48,417	$	1,133,577

	Nine-Months Ended September 30, 2020
							Latin
							America
	U.S. and						and
Net Sales	Canada		EMEA1		Asia Pacific		Caribbean		Total
Monster Energy® Drinks	$	2,223,925	$	501,639	$	319,325	$	138,671	$	3,183,560
Strategic Brands		125,030		52,333		17,161		3,904		198,428
Other		20,367		—		—		—		20,367
Total Net Sales	$	2,369,322	$	553,972	$	336,486	$	142,575	$	3,402,355

	Nine-Months Ended September 30, 2019
							Latin
							America
	U.S. and						and
Net Sales	Canada		EMEA1		Asia Pacific		Caribbean		Total
Monster Energy® Drinks	$	2,118,835	$	458,655	$	242,561	$	130,826	$	2,950,877
Strategic Brands		132,375		62,374		20,024		990		215,763
Other		16,973		—		—		—		16,973
Total Net Sales	$	2,268,183	$	521,029	$	262,585	$	131,816	$	3,183,613

¹Europe, Middle East and Africa (“EMEA”)