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GOODWILL AND OTHER INTANGIBLE ASSETS (Tables)
3 Months Ended
Mar. 31, 2018
GOODWILL AND OTHER INTANGIBLE ASSETS  
Schedule of Goodwill

 

 

Monster
Energy®
Drinks

 

Strategic
Brands

 

Other

 

Total

 

Balance at December 31, 2017

 

$

693,644

 

$

637,999

 

$

-

 

$

1,331,643

 

Acquisitions

 

-

 

-

 

-

 

-

 

 

 

 

 

 

 

 

 

 

 

Balance at March 31, 2018

 

$

693,644

 

$

637,999

 

$

-

 

$

1,331,643

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Monster
Energy®
Drinks

 

Strategic
Brands

 

Other

 

Total

 

Balance at December 31, 2016

 

$

693,644

 

$

637,999

 

$

-

 

$

1,331,643

 

Acquisitions

 

-

 

-

 

-

 

-

 

 

 

 

 

 

 

 

 

 

 

Balance at March 31, 2017

 

$

693,644

 

$

637,999

 

$

-

 

$

1,331,643

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Schedule of intangibles

 

 

March 31,
2018

 

December 31,
2017

 

Amortizing intangibles

 

$

71,350

 

$

71,400

 

Accumulated amortization

 

(29,425)

 

(26,383)

 

 

 

 

 

 

 

 

 

41,925

 

45,017

 

Non-amortizing intangibles

 

994,736

 

989,068

 

 

 

 

 

 

 

 

 

$

1,036,661

 

$

1,034,085