GOODWILL AND OTHER INTANGIBLES ASSETS (Details) - USD ($) $ in Thousands	12 Months Ended
	Dec. 31, 2016	Dec. 31, 2015	Dec. 31, 2014
Goodwill
Goodwill, Beginning Balance	$ 1,279,715
Acquisitions	51,928
Goodwill, Ending Balance	1,331,643
Amortizing intangibles	71,290	$ 35,263
Accumulated amortization	(14,535)	(3,899)	$ 400
Amortizing intangibles, net	56,755	31,364
Non-amortizing intangibles	975,880	396,622
Intangible, net	1,032,635	427,986
Finite-Lived Intangible Assets, Net, Amortization Expense, Fiscal Year Maturity [Abstract]
2017	11,845
2018	11,845
2019	11,845
2020	7,963
2021	4,721
2022 and thereafter	8,536
Amortizing intangibles, net	$ 56,755	$ 31,364
Minimum
Goodwill
Useful life of intangible assets	5 years
Maximum
Goodwill
Useful life of intangible assets	7 years
Monster Energy Drinks
Goodwill
Goodwill, Beginning Balance	$ 641,716
Acquisitions	51,928
Goodwill, Ending Balance	693,644
Strategic Brands
Goodwill
Goodwill, Beginning Balance	637,999
Goodwill, Ending Balance	$ 637,999