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ORGANIZATION AND SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES (Details) - USD ($)
$ in Thousands
12 Months Ended
Oct. 14, 2016
Dec. 31, 2016
Dec. 31, 2015
Dec. 31, 2014
Stock Split        
Stock split ratio 3      
Common stock dividend percentage 200.00%      
Adjustment        
Deferred income taxes   $ 159,556 $ 140,468  
Prepaid income taxes   66,550 18,462  
Income taxes payable   7,657 2,750  
Goodwill        
Impairment of Goodwill   0 0 $ 0
Intangibles        
Impairment of intangible assets   0 0 0
Foreign Currency Translation and Transactions        
Foreign currency transaction losses   $ 9,700 5,500 3,400
Revenue Recognition        
Distribution Agreement, Revenue Recognition Period   20 years    
Freight-Out Costs        
Freight-out costs   $ 83,600 87,000 92,700
Advertising and Promotional Expenses        
Advertising and promotional expenses   270,600 209,700 171,500
Income Taxes        
Tax benefits recognized for income tax positions where there is less than 50% likelihood that a tax benefit will be sustained   0    
Accounting Standards Update 2016-09: Simplifying the accounting for share-based compensation | Adjustments for New Accounting Principle        
Recent Accounting Pronouncements        
Net cash provided by operating activities     $ 314,800  
Net cash used in financing activities       $ 11,900
Excess tax benefit from stock based compensation   $ 20,800    
Minimum        
Income Taxes        
Percentage of likelihood below which no tax benefit is recognized in the financial statements   50.00%    
Maximum        
Income Taxes        
Percentage of likelihood of realization of recognized tax benefit   50.00%    
Coca-Cola Refreshments ("CCR")        
Concentration of Risk        
Percentage of net sales from major customer   41.00% 43.00% 29.00%
Sales | Customer concentration | Direct Store Delivery ("DSD") | Coca-Cola Refreshments ("CCR")        
Concentration of Risk        
Percentage of net sales from major customer   41.00% 43.00% 29.00%
Property and Equipment | Minimum        
Property and Equipment        
Estimated useful lives of the assets   3 years    
Property and Equipment | Maximum        
Property and Equipment        
Estimated useful lives of the assets   10 years    
Prepaid income taxes, deferred taxes and income taxes payable        
Adjustment        
Deferred income taxes     $ 120,800  
Prepaid income taxes     (16,900)  
Income taxes payable     $ (103,900)