GOODWILL AND OTHER INTANGIBLES ASSETS

12 Months Ended

Dec. 31, 2016

GOODWILL AND OTHER INTANGIBLES ASSETS

8.GOODWILL AND OTHER INTANGIBILES ASSETS

The following is a roll-forward of goodwill for the year ended December 31, 2016 by reportable segment:

	Monster Energy® Drinks		Strategic Brands		Other		Total
Balance at December 31, 2015	$	641,716	$	637,999	$	-	$	1,279,715
Acquisitions	51,928		-		-		51,928

Balance at December 31, 2016	$	693,644	$	637,999	$	-	$	1,331,643

Intangible assets consist of the following at:

	December 31, 2016			December 31, 2015
Amortizing intangibles	$	71,290		$	35,263
Accumulated amortization	(14,535		)	(3,899		)

	56,755			31,364
Non-amortizing intangibles	975,880			396,622

	$	1,032,635		$	427,986

During the fourth quarter of 2016, the Company finalized its goodwill allocation by reporting unit in connection with the final AFF Transaction purchase price allocation.

Amortizing intangibles primarily consist of customer relationships. All amortizing intangibles have been assigned an estimated finite useful life and such intangibles are amortized on a straight-line basis over the number of years that approximate their respective useful lives, generally five to seven years. Total amortization expense recorded was $10.6 million, $3.9 million and $0.4 million for the years ended December 31, 2016, 2015 and 2014, respectively.

The following is the future estimated amortization expense related to amortizing intangibles as of December 31, 2016:

Year Ending December 31:

2017	$	11,845
2018	11,845
2019	11,845
2020	7,963
2021	4,721
2022 and thereafter	8,536

	56,755

At December 31, 2016, non-amortizing intangibles primarily consist of indefinite-lived tradenames.