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GOODWILL AND OTHER INTANGIBLE ASSETS (Tables)
 6 Months Ended
Jun. 30, 2016
GOODWILL AND OTHER INTANGIBLE ASSETS.  
Schedule of Goodwill

 

 

Monster
Energy®
Drinks

 

Strategic
Brands

 

Other

 

Total

 

Balance at December 31, 2015

 

  $
641,716

 

  $
637,999

 

  $

-

 

  $
1,279,715

 

Acquisitions

 
3,928

 

-

 

-

 
3,928

 

 

 

 

 

 

 

 

 

 

 

Balance at June 30, 2016

 

  $
645,644

 

  $
637,999

 

  $

-

 

  $
1,283,643

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Schedule of intangibles

 

 

June 30,
2016

 

December 31,
2015

 

Amortizing intangibles

 

  $
71,213

 

  $
35,263

 

Accumulated amortization

 
(8,612)

 
(3,899)

 

 

 

 

 

 

 

 

 
62,601

 
31,364

 

Non-amortizing intangibles

 
1,019,550

 
396,622

 

 

 

 

 

 

 

 

 

  $
1,082,151

 

  $
427,986