RELATED PARTY TRANSACTIONS (Details) $ in Thousands	12 Months Ended
	Dec. 31, 2015 USD ($) item	Dec. 31, 2014 USD ($)	Dec. 31, 2013 USD ($)
Related party transactions
Voting interest (as a percent)	10.00%
Accounts receivable, net.	$ 172,201	$ 78,011
Accounts payable	58,579	13,738
Accrued promotional allowances	27,544	23,776
TCCC
Related party transactions
Commission expense	18,000	1,000	$ 800
Net sales	1,151,700	717,600	650,600
Purchases from Related Party	16,000
Manufacturing expenses	$ 6,900	6,500	6,000
Directors and Officers that provide promotional materials
Related party transactions
Number of directors and officers who are principal owners of a company that provides promotional materials | item	2
Expenses incurred in connection with materials or services provided by a related party	$ 1,900	$ 600	$ 1,000