ORGANIZATION AND SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES (Details) - USD ($) $ in Thousands	12 Months Ended
	Dec. 31, 2015	Dec. 31, 2014	Dec. 31, 2013
Intangibles
Impairment of intangible assets	$ 0	$ 0	$ 0
Foreign Currency Translation and Transactions
Foreign currency transaction losses	$ 5,500	3,400	12,900
Revenue Recognition
Distribution Agreement, Revenue Recognition Period	20 years
Freight-Out Costs
Freight-out costs	$ 87,000	92,700	84,000
Advertising and Promotional Expenses
Advertising and promotional expenses	209,700	171,500	$ 181,800
Income Taxes
Tax benefits recognized for income tax positions where there is less than 50% likelihood that a tax benefit will be sustained	0
Recent Accounting Pronouncements
Current Assets	$ 3,582,602	1,653,154
Accounting Standards Update ("ASU") 2015-17 - Income Taxes: Balance Sheet Classification of Deferred Taxes | Retrospective early adoption
Recent Accounting Pronouncements
Current Assets		$ (40,300)
Minimum
Income Taxes
Percentage of likelihood below which no tax benefit is recognized in the financial statements	50.00%
Maximum
Income Taxes
Percentage of likelihood of realization of recognized tax benefit	50.00%
Sales | Customer concentration | Direct Store Delivery ("DSD") | Coca-Cola Refreshments ("CCR")
Concentration of Risk
Percentage of net sales from major customer	42.00%	29.00%	29.00%
Property and Equipment | Minimum
PROPERTY AND EQUIPMENT, Net
Estimated useful lives of the assets	3 years
Property and Equipment | Maximum
PROPERTY AND EQUIPMENT, Net
Estimated useful lives of the assets	10 years