COMMITMENTS AND CONTINGENCIES (Details2) (USD $)	12 Months Ended						12 Months Ended	1 Months Ended
	Dec. 31, 2012	Dec. 31, 2011	Dec. 31, 2010	Oct. 31, 2012	Mar. 31, 2012	Dec. 31, 2012 Contractual obligations	Dec. 31, 2012 Raw material items	Oct. 31, 2012 Office building, including the real property sqft item	Mar. 31, 2012 Office building, including the real property sqft item
Contractual obligations related primarily to sponsorships and other commitments
2013						$ 50,995,000
2014						32,952,000
2015						9,945,000
2016						6,620,000
Total						100,512,000
Area of property acquired								141,000	75,425
Purchase price of property acquired				18,800,000	9,700,000
Purchase Commitments							53,200,000
Period over which contractual obligations will be paid							1 year
Value of purchases from suppliers of limited resources	$ 264,200,000	$ 279,500,000	$ 186,400,000
Number of stories of office building								6	3