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ORGANIZATION AND SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES (Details) (USD $)
In Millions, unless otherwise specified
12 Months Ended
Dec. 31, 2012
Y
Dec. 31, 2011
Dec. 31, 2010
Intangibles      
Estimated useful life of trademarks, low end of range (in years) 1    
Estimated useful life of trademarks, high end of range (in years) 25    
Revenue Recognition      
Distribution agreement, revenue recognition period (in years) 20    
Freight-Out Costs      
Freight-out costs $ 76.1 $ 60.5 $ 47.4
Advertising and Promotional Expenses      
Advertising and promotional expenses $ 165.4 $ 148.8 $ 104.9
Maximum
     
Income Taxes      
Percentage of likelihood of realization of recognized tax benefit 50.00%    
Minimum
     
Income Taxes      
Percentage of likelihood below which no tax benefit is recognized in the financial statements 50.00%    
Sales | Customer concentration | Direct Store Delivery ("DSD") | Coca-Cola Refreshments ("CCR")
     
Concentration of Risk      
Percentage of net sales from major customer 28.00% 29.00%  
Sales | Customer concentration | Direct Store Delivery ("DSD") | Coca-Cola Enterprises, Inc. ("CCE")
     
Concentration of Risk      
Percentage of net sales from major customer     28.00%
Property and Equipment
     
Summary of significant accounting policies      
Minimum estimated useful lives of the assets (in years) 3    
Maximum estimated useful lives of the assets (in years) 10