<ARTICLE>                     5
<LEGEND>
THIS  SCHEDULE  CONTAINS  SUMMARY  FINANCIAL   INFORMATION  EXTRACTED  FROM  THE
CONSOLIDATED  BALANCE SHEETS AND CONSOLIDATED  STATEMENTS OF OPERATIONS FOUND ON
PAGES 3 AND 4 OF THE  COMPANY'S  FORM 10-Q FOR THE QUARTER,  AND IS QUALIFIED IN
ITS ENTIRETY BY REFERENCE TO SUCH FINANCIAL STATEMENTS. 


                                          
<PERIOD-TYPE>                                      3-MOS
<FISCAL-YEAR-END>                            DEC-31-2000
<PERIOD-START>                               JUL-01-2000
<PERIOD-END>                                 SEP-30-2000
<CASH>                                           125,144
<SECURITIES>                                           0
<RECEIVABLES>                                 10,589,491
<ALLOWANCES>                                   3,228,182
<INVENTORY>                                   10,777,659
<CURRENT-ASSETS>                              20,033,275
<PP&E>                                         2,338,176
<DEPRECIATION>                                 1,071,267
<TOTAL-ASSETS>                                39,212,051
<CURRENT-LIABILITIES>                          7,325,714
<BONDS>                                                0
<PREFERRED-MANDATORY>                                  0
<PREFERRED>                                            0
<COMMON>                                          50,677
<OTHER-SE>                                    21,806,718
<TOTAL-LIABILITY-AND-EQUITY>                  39,212,051
<SALES>                                       22,701,624
<TOTAL-REVENUES>                              22,704,541
<CGS>                                         11,723,298
<TOTAL-COSTS>                                  8,658,793
<OTHER-EXPENSES>                                       0
<LOSS-PROVISION>                                       0
<INTEREST-EXPENSE>                                76,873
<INCOME-PRETAX>                                2,245,577
<INCOME-TAX>                                     880,389
<INCOME-CONTINUING>                            1,365,188
<DISCONTINUED>                                         0
<EXTRAORDINARY>                                        0
<CHANGES>                                              0
<NET-INCOME>                                   1,365,188
<EPS-BASIC>                                        .14
<EPS-DILUTED>                                        .13