Exhibit 23.1

                         Consent of Independent Auditors


We consent to the  incorporation  by  reference in this  Registration  Statement
(Form S-8)  pertaining to the Whole Foods Market 401(k)  Retirement  Plan of our
report dated November 21, 2000, with respect to the  consolidated  balance sheet
of Whole Foods Market,  Inc. and  subsidiaries as of September 24, 2000, and the
related  consolidated   statements  of  operations,   shareholders'  equity  and
comprehensive  income,  and cash flows for each of the  fiscal  years in the two
fiscal-year  period  ended  September  24,  2000,  which  report  appears in the
September 30, 2001 annual report on Form 10-K of Whole Foods Market, Inc.


                                                      /s/ KPMG LLP
                                                      ------------
                                                      KPMG LLP




Austin, Texas
June 24, 2002