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Segment Information and Major Customers
12 Months Ended
Jul. 25, 2020
Segment Reporting [Abstract]  
Segment Information and Major Customers
Segment Information and Major Customers
(a)
Revenue and Gross Margin by Segment
We conduct business globally and are primarily managed on a geographic basis consisting of three segments: the Americas, EMEA, and APJC. Our management makes financial decisions and allocates resources based on the information it receives from our internal management system. Sales are attributed to a segment based on the ordering location of the customer. We do not allocate research and development, sales and marketing, or general and administrative expenses to our segments in this internal management system because management does not include the information in our measurement of the performance of the operating segments. In addition, we do not allocate amortization and impairment of acquisition-related intangible assets, share-based compensation expense, significant litigation settlements and other contingencies, charges related to asset impairments and restructurings, and certain other charges to the gross margin for each segment because management does not include this information in our measurement of the performance of the operating segments.
Summarized financial information by segment for fiscal 2020, 2019, and 2018, based on our internal management system and as utilized by our Chief Operating Decision Maker (CODM), is as follows (in millions):
Years Ended
July 25, 2020
 
July 27, 2019
 
July 28, 2018
Revenue:
 
 
 
 
 
Americas
$
29,291

 
$
30,927

 
$
29,070

EMEA
12,659

 
13,100

 
12,425

APJC
7,352

 
7,877

 
7,834

Total
$
49,301

 
$
51,904

 
$
49,330

Gross margin:
 
 
 
 
 
Americas
$
19,547

 
$
20,338

 
$
18,792

EMEA
8,304

 
8,457

 
7,945

APJC
4,688

 
4,683

 
4,726

Segment total
32,538

 
33,479

 
31,463

Unallocated corporate items
(855
)
 
(813
)
 
(857
)
Total
$
31,683

 
$
32,666

 
$
30,606


Amounts may not sum due to rounding.
Revenue in the United States was $26.1 billion, $27.4 billion, and $25.5 billion for fiscal 2020, 2019, and 2018, respectively.
(b)
Revenue for Groups of Similar Products and Services
We design, manufacture, and sell IP-based networking and other products related to the communications and IT industry and provide services associated with these products and their use.
The following table presents revenue for groups of similar products and services (in millions):
Years Ended
July 25, 2020
 
July 27, 2019
 
July 28, 2018
Revenue:
 
 
 
 
 
Infrastructure Platforms
$
27,122

 
$
30,099

 
$
28,286

Applications
5,568

 
5,803

 
5,036

Security
3,154

 
2,821

 
2,388

Other Products
135

 
281

 
999

Total Product
35,978

 
39,005

 
36,709

Services
13,323

 
12,899

 
12,621

Total (1)
$
49,301

 
$
51,904

 
$
49,330


(1) Includes SPVSS business revenue of $168 million and $903 million for fiscal 2019 and 2018, respectively.
Amounts may not sum due to rounding. We have made certain reclassifications to the product revenue amounts for prior years to conform to the current year’s presentation.
(c)
Additional Segment Information
The majority of our assets as of July 25, 2020 and July 27, 2019 were attributable to our U.S. operations. In fiscal 2020, 2019, and 2018, no single customer accounted for 10% or more of revenue.
Our long-lived assets are based on the physical location of the assets. The following table presents our long-lived assets, which consists of property and equipment, net and operating lease right-of-use assets information for geographic areas (in millions):
 
July 25, 2020
 
July 27, 2019
 
July 28, 2018
Long-lived assets:
 
 
 
 
 
United States
$
2,328

 
$
2,266

 
$
2,487

International
1,046

 
523

 
519

Total
$
3,374

 
$
2,789

 
$
3,006