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Segment Information and Major Customers
12 Months Ended
Jul. 27, 2019
Segment Reporting [Abstract]  
Segment Information and Major Customers
Segment Information and Major Customers
(a)
Revenue and Gross Margin by Segment
We conduct business globally and are managed on a geographic basis consisting of three segments: the Americas, EMEA, and APJC. Our management makes financial decisions and allocates resources based on the information it receives from our internal management system. Sales are attributed to a segment based on the ordering location of the customer. We do not allocate research and development, sales and marketing, or general and administrative expenses to our segments in this internal management system because management does not include the information in our measurement of the performance of the operating segments. In addition, we do not allocate amortization and impairment of acquisition-related intangible assets, share-based compensation expense, significant litigation settlements and other contingencies, charges related to asset impairments and restructurings, and certain other charges to the gross margin for each segment because management does not include this information in our measurement of the performance of the operating segments.
Summarized financial information by segment for fiscal 2019, 2018, and 2017, based on our internal management system and as utilized by our Chief Operating Decision Maker (CODM), is as follows (in millions):
Years Ended
July 27, 2019
 
July 28, 2018
 
July 29, 2017
Revenue:
 
 
 
 
 
Americas
$
30,927

 
$
29,070

 
$
28,351

EMEA
13,100

 
12,425

 
12,004

APJC
7,877

 
7,834

 
7,650

Total
$
51,904

 
$
49,330

 
$
48,005

Gross margin:
 
 
 
 
 
Americas
$
20,338

 
$
18,792

 
$
18,284

EMEA
8,457

 
7,945

 
7,855

APJC
4,683

 
4,726

 
4,741

Segment total
33,479

 
31,463

 
30,880

Unallocated corporate items
(813
)
 
(857
)
 
(656
)
Total
$
32,666

 
$
30,606

 
$
30,224


Amounts may not sum and percentages may not recalculate due to rounding.
Revenue in the United States was $27.4 billion, $25.5 billion, and $25.0 billion for fiscal 2019, 2018, and 2017, respectively.
(b)
Revenue for Groups of Similar Products and Services
We design, manufacture, and sell IP-based networking and other products related to the communications and IT industry and provide services associated with these products and their use.
The following table presents revenue for groups of similar products and services (in millions):
Years Ended
July 27, 2019
 
July 28, 2018
 
July 29, 2017
Revenue:
 
 
 
 
 
Infrastructure Platforms
$
30,191

 
$
28,322

 
$
27,817

Applications
5,803

 
5,036

 
4,568

Security
2,730

 
2,352

 
2,152

Other Products
281

 
999

 
1,168

Total Product
39,005

 
36,709

 
35,705

Services
12,899

 
12,621

 
12,300

Total (1)
$
51,904

 
$
49,330

 
$
48,005


(1) Includes SPVSS business revenue of $168 million and $903 million for fiscal 2019 and 2018, respectively.
(c)
Additional Segment Information
The majority of our assets as of July 27, 2019 and July 28, 2018 were attributable to our U.S. operations. In fiscal 2019, 2018, and 2017, no single customer accounted for 10% or more of revenue.
Property and equipment information is based on the physical location of the assets. The following table presents property and equipment information for geographic areas (in millions):
 
July 27, 2019
 
July 28, 2018
 
July 29, 2017
Property and equipment, net:
 
 
 
 
 
United States
$
2,266

 
$
2,487

 
$
2,711

International
523

 
519

 
611

Total
$
2,789

 
$
3,006

 
$
3,322