8-K

                              UNITED STATES
                    SECURITIES AND EXCHANGE COMMISSION
                          Washington, D.C. 20549

                         ------------------------


                                 FORM 8-K

                              CURRENT REPORT

PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT OF 1934



Date of Report (Date of earliest event reported):    September 5, 2002
                                                    (September 4, 2002)


                     HARRAH'S ENTERTAINMENT, INC.
       (Exact name of registrant as specified in its charter)


            DELAWARE                  1-10410               62-1411755
  (State or other jurisdiction      (Commission          (I.R.S. Employer
        of incorporation)           File Number)        Identification No.)


                ONE HARRAH'S COURT
                 LAS VEGAS, NEVADA                              89119
     (Address of Principal Executive Offices)                 (Zip Code)



                                   (702) 407-6000
                --------------------------------------------------
               (Registrant's telephone number, including area code)


                --------------------------------------------------
           (Former name or former address, if changed since last report)






ITEM 5.     OTHER EVENTS

     On September 4, 2002, Harrah's Entertainment, Inc. issued a press
release, a copy of which is attached hereto as Exhibit 99(1) and incorporated
herein by reference.

ITEM 7.     FINANCIAL STATEMENTS AND EXHIBITS

            (c)  Exhibits

                 99(1)  Text of press release, dated September 4, 2002, of the
                        Registrant.





                                     SIGNATURE

     Pursuant to the requirements of the Securities Exchange Act of 1934, as
amended, the Registrant has duly caused this report to be signed on its
behalf by the undersigned hereunto duly authorized.


                                        HARRAH'S ENTERTAINMENT, INC.



Date:  September 5, 2002                By:  /s/ Brad L. Kerby
                                        ---------------------------------------
                                        Name:   Brad L. Kerby
                                        Title:  Vice President, Corporate
                                                Counsel, and Secretary

EX-99.1

                                                                  EXHIBIT 99(1)

          Gary Loveman To Assume CEO Post At Harrah's Entertainment;
   Philip Satre Remains Chairman; Tim Wilmott Named Chief Operating Officer

     LAS VEGAS, September 4, 2002 - Harrah's Entertainment, Inc. (NYSE:HET)
said today Chairman and Chief Executive Officer Philip G. Satre will turn
over his CEO position to Harrah's President and Chief Operating Officer Gary
Loveman, effective January 1, 2003.

     Satre, 53, who has led the company through its expansion across Nevada
and throughout the country, will remain chairman of the Harrah's
Entertainment board of directors. He will also continue to chair the board's
executive committee.

     "As CEO, I've achieved the goals I set for myself - to position Harrah's
for sustainable revenue and earnings growth and to distinguish it from other
gaming companies," Satre said. "For a company whose core values center on our
employees, customers and communities, my job has also been to ensure that we
have clear management succession plans, including a strong successor in place
for me. That's why it is a distinct privilege for me to announce that Gary
Loveman will be Harrah's next chief executive officer.

     "Gary has been a key driver of our strategy and, more than any other
individual, is responsible for enabling Harrah's to achieve our goals over
the past four and a half years," Satre said. "His extraordinary performance
made him the clear choice when the board and I began planning this succession
many months ago. I could not be more pleased to report the board's unanimous
approval. It's now time for Gary to take Harrah's to the next level."

     "I am truly honored that Phil and the board of directors have selected
me as the next CEO of Harrah's," said Loveman, 42. "What we have been able to
accomplish over



the past four and a half years is a testament to the abilities and dedication
of each of our 42,000 employees.

     "The legacy established by Bill Harrah has been greatly enhanced by Phil
Satre, whose integrity, wisdom and business acumen have led the company's
expansion from just four casinos to 26 over the past two decades," Loveman
said. "Harrah's, and I, will continue to benefit from his leadership and
counsel as the company's chairman for years to come.

     "The opportunities for continued growth have never been brighter than
they are today," Loveman said. "We have established and validated the
precursors to sustainable organic growth: Our Total Rewards(C) player loyalty
program and our customer relationship marketing expertise continue to drive
same-store sales growth. Newly developed analytical tools help ensure that
our same-store sales increases yield same-store earnings gains.

     "At the same time, development and acquisition opportunities are
especially robust," Loveman said. "Many jurisdictions in the United States
and abroad are considering the legalization of casino gaming, and we have the
financial and management strength to seize strategic opportunities as they
arise. I am truly excited about the future."

     Satre said Loveman's promotion will provide a seamless continuity to
execution of the company's strategy.

     "The business plan we adopted in the early 1990s focused on expanding
our geographic diversification, making accretive acquisitions and capital
investments, developing industry-leading marketing expertise and delivering
great customer service," Satre said. "That has resulted in consistent and
sustainable revenue and earnings



growth, the casino industry's strongest balance sheet and an energized and
highly competent management team.

     "That winning strategy is not changing," Satre said. "We are committed
to continue expanding on those industry-leading capabilities and to
developing new ones to ensure revenue and earnings growth that will benefit
our shareholders, customers and employees.

     "The impact Gary has had on Harrah's since joining us in 1998 has been
enormous," Satre said. "His appreciation for the value of the Harrah's brand,
his insistence on providing ever-greater customer service and his
determination to build outstanding marketing capabilities have enabled us to
achieve same-store revenue gains for 14 consecutive quarters."

     With Loveman serving as the company's CEO and president, Harrah's
Eastern Division President Timothy Wilmott, 44, will assume Loveman's COO
duties. Wilmott, a graduate of the Wharton School of Business with an MBA in
corporate finance, has been Eastern Division president since 1997 and a
Harrah's executive since 1987.

     Loveman said Wilmott's experience as president of Harrah's Eastern
Division has prepared him for the role of COO. "Tim has proven his leadership
abilities in running the Eastern Division," Loveman said. "He is an executive
fully capable of ensuring our 26 casinos continue their strong performances."

     "My charge will be to ensure that the operating businesses under my
control continue to show revenue and earnings growth," Wilmott said. "To do
that, I will focus on adding value to our Total Rewards program, increasing
our customer acquisition and marketing efforts, continuing development and
rollout of industry-leading analytical tools, accelerating the execution of
major competitive initiatives and delivering even greater customer service
and recognition."



     Satre joined Harrah's in 1980 as vice president, general counsel and
secretary. He was named president and CEO of the Harrah's Gaming Group in
1984 and joined the company's board of directors in 1988. He was named CEO of
the company in 1994 and in 1997 was elected chairman of Harrah's, a position
he will continue to hold. He is also a director of the National Center for
Responsible Gaming, the American Gaming Association, TABCORP Holdings
Limited, JDN Realty Corp., the UNLV Foundation and the UC Davis School of Law
Alumni Association Board.

     In May 2002, CHIEF EXECUTIVE MAGAZINE named Satre one of the nation's
top 100 CEOs. Previously, CASINO JOURNAL selected him "Gaming Executive of
the Year," and THE WALL STREET TRANSCRIPT named him best chief executive in
the hotel and casino industries. He was the first recipient of the Robert L.
Custer Award from the National Council on Problem Gambling for his leadership
role in addressing problem gambling.

     Since joining the company in 1998, Loveman has been responsible for all
Harrah's revenue-generating businesses, including 26 casinos, 15,000 hotel
rooms and more than 100 restaurants. He is a member of the Harrah's board of
directors and also serves on the boards of Ventas, Inc. (NYSE: VTR) and
Coach, Inc. (NYSE:COH).

     Loveman has a Ph.D in economics from the Massachusetts Institute of
Technology and a B.A. in economics from Wesleyan University. A former
associate professor of business administration at the Harvard University
Graduate School of Business Administration, Loveman has authored three books,
numerous academic papers and articles for the HARVARD BUSINESS REVIEW.

     Harrah's Entertainment will host a conference call on Thursday,
September 5, at 9:30 a.m. Eastern Daylight Time to discuss the management
changes described in this release. Those interested in participating in the
call should dial 1-888-399-2695, or 1-706-679-7646 for international callers,
approximately 10 minutes before the call start



time. A replay of the conference call can be accessed at 1-800-642-1687, or
1-706-645-9291 for international callers, beginning at 12:30 p.m. EDT
Thursday, September 5. The replay will be available through 11:59 p.m. EDT on
Wednesday, September 11. The passcode number for the replay is 5749559.

     Parties wanting to listen to the live conference call on the Internet
may do so on the company's web site - WWW.HARRAHS.COM - in the Investor
Relations section behind the "About Us" tab.

     Founded 65 years ago, Harrah's Entertainment, Inc. operates 26 casinos
in the United States, primarily under the Harrah's brand name. Harrah's
Entertainment is focused on building loyalty and value with its target
customers through a unique combination of great service, excellent products,
unsurpassed distribution, operational excellence and technology leadership.

     This release includes "forward-looking statements: intended to quality
for the safe harbor form liability established by the Private Securities
Litigation Reform Act of 1995.  You can identify these statements by the fact
that they do not relate strictly to historical or current facts.  These
statements contain words such as "may," "will," "project," "might," "expect,"
"believe," "anticipate," "intend," "could," "would," "estimate," "continue"
or "pursue, or the negative or other variations thereof or comparable
terminology.  In particular, they include statements relating to, among other
things, future actions, new projects, strategies, future performance, the
outcome of contingencies such as legal proceedings and future financial
results. We have based these forward-looking statements on our current
expectations and projections about future events.

     We caution the reader that forward-looking statements involve risks and
uncertainties that cannot be predicted or quantified and, consequently,
actual results



may differ materially from those expressed or implied by such forward-looking
statements. Such risks and uncertainties include, but are not limited to, the
following factors as well as other factors described from time to time in our
reports filed with the Securities and Exchange Commission:

     -  the effect of economic, credit, and capital market conditions on the
        economy in general, and on gaming and hotel companies in particular;

     -  construction factors, including delays, zoning issues, environmental
        restrictions, soil and water conditions, weather and other hazards, site
        access matters and building permit issues;

     -  our ability to timely and cost effectively integrate into our
        operations the companies that we acquire;

     -  access to available and feasible financing;

     -  changes in laws (including increased tax rates), regulations or
        accounting standards, third-party relations and approvals, and
        decisions of courts, regulators and governmental bodies;

     -  litigation outcomes and judicial actions, including gaming
        legislative actions, referenda and taxation;

     -  ability of our customer-tracking ad yield-management programs to
        continue to increase customer loyalty;

     -  our ability to recoup costs of capital investments through higher
        revenues;

     -  acts of war or terrorist incidents;

     -  abnormal gaming holds, and

     -  the effects of competition, including locations of competitors and
        operating and market conditions.



     Any forward-looking statements are made pursuant to the Private
Securities Litigation Reform Act of 1995 and, as such, speak only as of the
date made.  We undertake no obligation to publicly update any forward-looking
statements, whether as a result of new information, future events or
otherwise.