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Goodwill and Other Intangible Assets (Notes)
12 Months Ended
Dec. 31, 2015
Goodwill and Intangible Assets Disclosure [Abstract]  
Goodwill and Other Intangible Assets

Goodwill and Other Intangible Assets
The purchase price of an acquisition is allocated to the underlying assets acquired and liabilities assumed based upon their estimated fair values at the date of acquisition. We determine the estimated fair values after review and consideration of relevant information including discounted cash flows, quoted market prices, and estimates made by management. To the extent the purchase price exceeds the fair value of the net identifiable tangible and intangible assets acquired and liabilities assumed, such excess is recorded as goodwill.
We perform our annual goodwill impairment assessment as of October 1. We perform this assessment more frequently if impairment indicators exist. We determine the estimated fair value of each reporting unit based on a combination of earnings before interest, taxes, depreciation and amortization (“EBITDA”), valuation multiples, and estimated future cash flows discounted at rates commensurate with the capital structure and cost of capital of comparable market participants, giving appropriate consideration to the prevailing borrowing rates within the casino industry in general. We also evaluate the aggregate fair value of all of our reporting units and other non-operating assets in comparison to our aggregate debt and equity market capitalization at the test date. EBITDA multiples and discounted cash flows are common measures used to value businesses in our industry.
We perform our annual impairment assessment of other non-amortizing intangible assets as of October 1. We perform this assessment more frequently if impairment indicators exist. We determine the estimated fair value of our non-amortizing intangible assets by primarily using the “Relief from Royalty Method” and “Excess Earnings Method” under the income approach.
The annual evaluation of goodwill and other non-amortizing intangible assets requires the use of estimates about future operating results, valuation multiples, and discount rates to determine their estimated fair value. Changes in these assumptions can materially affect these estimates. Thus, to the extent gaming volumes deteriorate in the near future, discount rates increase significantly, or we do not meet our projected performance, we could have impairments to record in the future and such impairments could be material.
Changes in Carrying Value of Goodwill by Segment
(In millions)
CEOC
 
CERP
 
CGP Casinos
 
CIE
 
CEC Total
Gross Goodwill
 
 
 
 
 
 
 
 
 
Balance as of January 1, 2014
$
5,435

 
$
3,894

 
$
25

 
$
87

 
$
9,441

Additions

 

 

 
13

 
13

Transfers (1)
(1,141
)
 

 
1,141

 

 

Balance as of December 31, 2014
4,294

 
3,894

 
1,166

 
100

 
9,454

Accumulated Impairment
 
 
 
 
 
 
 
 
 
Balance as of January 1, 2014
(4,175
)
 
(2,203
)
 

 

 
(6,378
)
Impairment (2)
(251
)
 
(289
)
 
(155
)
 
(15
)
 
(710
)
Transfers (1)
805

 

 
(805
)
 

 

Balance as of December 31, 2014
(3,621
)
 
(2,492
)
 
(960
)
 
(15
)
 
(7,088
)
Net Carrying Value, December 31, 2014
$
673

 
$
1,402

 
$
206

 
$
85

 
$
2,366

 
 
 
 
 
 
 
 
 
 
Gross Goodwill
 
 
 
 
 
 
 
 
 
Balance as of January 1, 2015
$
4,294

 
$
3,894

 
$
1,166

 
$
100

 
$
9,454

Additions

 

 

 
3

 
3

CEOC Deconsolidation
(4,294
)
 

 

 

 
(4,294
)
Balance as of December 31, 2015

 
3,894

 
1,166

 
103

 
5,163

Accumulated Impairment
 
 
 
 
 
 
 
 
 
Balance as of January 1, 2015
(3,621
)
 
(2,492
)
 
(960
)
 
(15
)
 
(7,088
)
CEOC Deconsolidation
3,621

 

 

 

 
3,621

Balance as of December 31, 2015

 
(2,492
)
 
(960
)
 
(15
)
 
(3,467
)
Net Carrying Value, December 31, 2015
$

 
$
1,402

 
$
206

 
$
88

 
$
1,696


____________________
(1) 
During 2014, CGP purchased four properties from CEOC (see Note 19).
(2) 
CIE impairment during 2014 related to CIE RMG BEL, LLC is included in discontinued operations. (See Note 7).
Changes in Carrying Value of Intangible Assets Other Than Goodwill
 
Amortizing
 
Non-Amortizing
 
Total
(In millions)
2015
 
2014
 
2015
 
2014
 
2015
 
2014
Balance as of January 1
$
636

 
$
730

 
$
2,514

 
$
2,758

 
$
3,150

 
$
3,488

Additions (1)

 
50

 

 

 

 
50

Impairments

 
(2
)
 

 
(240
)
 

 
(242
)
Amortization expense
(89
)
 
(133
)
 

 

 
(89
)
 
(133
)
CEOC Deconsolidation
(152
)
 

 
(2,366
)
 

 
(2,518
)
 

Other

 
(9
)
 

 
(4
)
 

 
(13
)
Balance as of December 31
$
395

 
$
636

 
$
148

 
$
2,514

 
$
543

 
$
3,150

____________________
(1) 
During 2014, we increased our amortizing intangible assets $50 million, primarily as a result of the Pacific Interactive acquisition (see Note 7).
During 2014 and 2013, as a result of a decline in recent performance and downward adjustments to expectations of future performance in certain of our markets, we recognized impairment charges related to goodwill, trademarks, and gaming rights for certain of our properties.
Intangible Asset Impairment Charges - Continuing Operations
 
Years Ended December 31,
(In millions)
2015
 
2014
 
2013
Goodwill
$

 
$
695

 
$
104

Trademarks

 
13

 
101

Gaming Rights and other

 
226

 
245

Total impairment charges
$

 
$
934

 
$
450


Gross Carrying Value and Accumulated Amortization of Intangible Assets Other Than Goodwill
 
December 31, 2015
 
December 31, 2014
(Dollars in millions)
Weighted
Average
Remaining
Useful Life
(in years)
 
Gross
Carrying
Amount
 
Accumulated
Amortization
 
Net
Carrying
Amount
 
Gross
Carrying
Amount
 
Accumulated
Amortization
 
Net
Carrying
Amount
Amortizing intangible assets
 
 
 
 
 
 
 
 
 
 
 
 
 
Customer relationships
5.4
 
$
917

 
$
(589
)
 
$
328

 
$
1,265

 
$
(736
)
 
$
529

Contract rights
9.1
 
3

 
(1
)
 
2

 
84

 
(81
)
 
3

Patented technology
2.2
 
86

 
(49
)
 
37

 
188

 
(109
)
 
79

Gaming rights and other
8.3
 
52

 
(24
)
 
28

 
47

 
(22
)
 
25

 
 
 
$
1,058

 
$
(663
)
 
395

 
$
1,584

 
$
(948
)
 
636

Non-amortizing intangible assets
 
 
 
 
 
 
 
 
 
 
 
 
 
Trademarks
 
126

 
 
 
 
 
1,580

Gaming rights
 
22

 


 
 
 
934

 
 
 
 
 
 
 
148

 
 
 
 
 
2,514

Total intangible assets other than goodwill
 
$
543

 
 
 
 
 
$
3,150


The aggregate amortization expense for intangible assets that continue to be amortized was $89 million in 2015, $133 million in 2014, and $163 million in 2013.
Estimated Five-Year Amortization
 
Years Ended December 31,
(In millions)
2016
 
2017
 
2018
 
2019
 
2020
Estimated annual amortization expense
$
82

 
$
79

 
$
63

 
$
56

 
$
54