485BPOS 1 pcp2.htm PCP2 PROSPECTUS pcp2.htm

As filed with the SEC on __April 12, 2011_____.                                                                                                                                                                                 Registration No. 333-112808                             

SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549
                      

FORM N-6

FOR REGISTRATION UNDER THE SECURITIES ACT OF 1933

Post-Effective Amendment No. 11
                      

PRUCO LIFE
VARIABLE UNIVERSAL ACCOUNT
(Exact Name of Registrant)

PRUCO LIFE INSURANCE COMPANY
(Name of Depositor)

213 Washington Street
Newark, New Jersey 07102
(800) 286-7754
(Address and telephone number of principal executive offices)
                      

Thomas C. Castano
Chief Legal Officer
Pruco Life Insurance Company
213 Washington Street
Newark, New Jersey 07102
(Name and address of agent for service)


Copy to:
Christopher E. Palmer, Esq.
Goodwin Procter LLP
901 New York Avenue, N.W.
Washington, D.C. 20001
                      



It is proposed that this filing will become effective (check appropriate space):

immediately upon filing pursuant to paragraph (b) of Rule 485

on       May 1, 2011         pursuant to paragraph (b) of Rule 485
                   (date)
60 days after filing pursuant to paragraph (a)(1) of Rule 485

on                                       pursuant to paragraph (a)(1) of Rule 485
                   (date)

This Post-Effective Amendment designates a new effective date for a previously filed Post-Effective Amendment.




 







 


PART A:

INFORMATION REQUIRED IN THE PROSPECTUS

 



PROSPECTUS
May 1, 2011


PRUCO LIFE VARIABLE UNIVERSAL ACCOUNT

PruLife® Custom Premier II

This prospectus describes an individual flexible premium variable universal life insurance Contract, the PruLife® Custom Premier II Contract (the “Contract”) offered by Pruco Life Insurance Company ("Pruco Life", "us", "we", or "our"), a stock life insurance company.  Pruco Life is a wholly-owned subsidiary of The Prudential Insurance Company of America.

You may choose to invest your Contract's premiums and its earnings in one or more of the available Variable Investment Options of the Pruco Life Variable Universal Account (the “Account”).  The prospectuses for the Variable Investment Options, including information about their investment objectives, fees, and investment advisers/subadvisers, are printed in the following order after this prospectus.

AST Balanced Asset Allocation
AST Preservation Asset Allocation
PSF Equity
AST BlackRock Global Strategies
AST Small-Cap Growth
PSF Global
AST BlackRock Value
AST Small-Cap Value
PSF High Yield Bond
AST Cohen & Steers Realty
AST T. Rowe Price Global Bond
PSF Jennison
AST Federated Aggressive Growth
AST T. Rowe Price Large-Cap Growth
PSF Jennison 20/20 Focus
AST Goldman Sachs Mid-Cap Growth
AST T. Rowe Price Natural Resources
PSF Money Market
AST JPMorgan International Equity
AST Wellington Management Hedged Equity
PSF Natural Resources
AST J.P. Morgan Strategic Opportunities
American Century VP Mid Cap Value Fund
PSF Small Capitalization Stock
AST Large-Cap Value
Dreyfus MidCap Stock
PSF Stock Index
AST Marsico Capital Growth
Dreyfus Socially Responsible Growth
PSF Value
AST MFS Global Equity
Janus Aspen Series Overseas Portfolio
PSF SP International Growth
AST MFS Growth
JPMorgan Intrepid Mid Cap Value
PSF SP International Value
AST Neuberger Berman Mid-Cap Growth
MFS Utilities Series
PSF SP Prudential U.S. Emerging Growth
AST PIMCO Limited Maturity Bond
Neuberger Berman AMT Socially Responsive
PSF SP Small Cap Value
AST PIMCO Total Return Bond
PSF Diversified Bond
 

You may also choose to invest your Contract’s premiums and its earnings in the Fixed Rate Option, which pays a guaranteed interest rate.  See The Fixed Rate Option.

Please Read this Prospectus.  Please read this prospectus before purchasing a PruLife® Custom Premier II variable universal life insurance Contract and keep it for future reference.  Current prospectuses for each of the underlying Funds accompany this prospectus.  These prospectuses contain important information about the Funds.  Please read these prospectuses and keep them for reference.

Neither the Securities and Exchange Commission (“SEC”) nor any state securities commission has approved or disapproved of these securities or determined that this Contract is a good investment, nor has the SEC determined that this prospectus is complete or accurate.  It is a criminal offense to state otherwise.

The Contract may be purchased through registered representatives located in banks and other financial institutions. Investment in a variable life insurance Contract is subject to risk, including the possible loss of your money.  An investment in PruLife® Custom Premier II is not a bank deposit and is not insured by the Federal Deposit Insurance Corporation (“FDIC”) or any other governmental agency.


Pruco Life Insurance Company
213 Washington Street
Newark, New Jersey 07102
Telephone: (800) 944-8786

 




TABLE OF CONTENTS

Page
SUMMARY OF CHARGES AND EXPENSES
1
Expenses other than Portfolio Expenses
1
Portfolio Expenses
5
 
SUMMARY OF THE CONTRACT AND CONTRACT BENEFITS
6
Brief Description of the Contract
6
Target Term Rider Summary
6
Types of Death Benefit Available Under the Contract
6
No-Lapse Guarantee Information
7
The Contract Fund
7
Premium Payments
7
Allocation of Premium Payments
8
Investment Choices
8
Transfers Among Investment Options
8
Increasing or Decreasing Basic Insurance Amount
8
Access to Contract Values
9
Contract Loans
9
Canceling the Contract (“Free-Look”)
9
 
SUMMARY OF CONTRACT RISKS
9
Contract Values are not Guaranteed
9
Limitation of Benefits on Certain Riders for Claims Due to War or Service in the Armed Forces
10
Increase in Charges
10
Contract Lapse
10
Risks of Using the Contract as a Short Term Savings Vehicle
10
Risks of Taking Withdrawals
10
Limitations on Transfers
11
Charges on Surrender of the Contract
11
Risks of Taking a Contract Loan
12
Potential Tax Consequences
12
Replacement of the Contract
12
 
SUMMARY OF RISKS ASSOCIATED WITH THE VARIABLE INVESTMENT OPTIONS
13
Risks Associated with the Variable Investment Options
13
Learn More about the Variable Investment Options
13
 
GENERAL DESCRIPTIONS OF PRUCO LIFE INSURANCE COMPANY, THE REGISTRANT, AND THE FUNDS
13
Pruco Life Insurance Company
13
The Pruco Life Variable Universal Account
13
The Funds
14
Investment Managers
14
Investment Subadvisers for the Advanced Series Trust & the Prudential Series Fund
16
Investment Advisers for Unaffiliated Funds / Portfolios
17
Service Fees Payable to Pruco Life
18
Voting Rights
18
Substitution of Variable Investment Options
19
The Fixed Rate Option
19
 
CHARGES AND EXPENSES
19
Sales Load Charges
20
Premium Based Administrative Charge
20
Cost of Insurance
21
Monthly Deductions from the Contract Fund
21
Daily Deduction from the Variable Investment Options
22
Surrender Charges
22
Transaction Charges
23
Allocated Charges
23
Charges After Age 121
24
Portfolio Charges
24
Charges for Optional Rider Coverage
24
 


 
PERSONS HAVING RIGHTS UNDER THE CONTRACT
24
Contract Owner
24
Beneficiary
25
 
OTHER GENERAL CONTRACT PROVISIONS
25
Assignment
25
Incontestability
25
Misstatement of Age or Sex
25
Settlement Options
25
Suicide Exclusion
25

RIDERS
26
Target Term Rider (Not Available with Contract Form VUL-2008)
26
Other Riders
27
 
REQUIREMENTS FOR ISSUANCE OF A CONTRACT
29
 
PREMIUMS
29
Minimum Initial Premium
29
Available Types of Premium
30
Allocation of Premiums
30
Transfers/Restrictions on Transfers
31
Dollar Cost Averaging
33
Auto-Rebalancing
33
 
DEATH BENEFITS
33
Contract Date
33
When Proceeds Are Paid
33
Death Claim Settlement Options
34
Types of Death Benefit
34
Changing the Type of Death Benefit
35
No-Lapse Guarantee
36
Increases in Basic Insurance Amount
38
Decreases in Basic Insurance Amount
39
 
CONTRACT VALUES
39
Surrender of a Contract
39
How a Contract's Cash Surrender Value Will Vary
40
Loans
40
Withdrawals
41
 
LAPSE AND REINSTATEMENT
42
 
TAXES
42
Tax Treatment of Contract Benefits
42
 
DISTRIBUTION AND COMPENSATION
45
 
LEGAL PROCEEDINGS
46

ADDITIONAL INFORMATION
47
 
DEFINITIONS OF SPECIAL TERMS USED IN THIS PROSPECTUS
48
 
TABLE OF CONTENTS OF THE STATEMENT OF ADDITIONAL INFORMATION
50
 
TABLE OF CONTENTS OF THE FUND PROSPECTUSES
51
 



SUMMARY OF CHARGES AND EXPENSES

Capitalized terms used in this prospectus are defined where first used or in the DEFINITIONS OF SPECIAL TERMS USED IN THIS PROSPECTUS, which is located at the end of the prospectus.

Expenses other than Portfolio Expenses

The following tables describe the maximum fees and expenses that you could pay when buying, owning, and surrendering the Contract.  Your Contract's form number is located in the lower left hand corner on the first page of your Contract.  Generally, our current fees and expenses are lower than the maximum fees and expenses reflected in the following tables.  For more information about current charges and fees and expenses, seeCHARGES AND EXPENSES.

The first table describes maximum fees and expenses that we deduct from each premium payment, and maximum fees we charge for transactions and riders.

Table 1:  Transaction and Optional Rider Fees
Charge
When Charge is Deducted
Amount Deducted
Maximum Sales Charge on Premiums (Load)
Deducted from premium payments.
6%
Premium Based Administrative Charge
Deducted from premium payments.
7.5%
Surrender Charge(1)
(percentage of first year Sales Load Target Premium less premium for riders and extras)
Upon lapse, surrender, or decrease in Basic Insurance Amount.
Up to 100%
Transfer fee
 
Each transfer exceeding 12 in any Contract Year.
$25
Withdrawal fee
                                                  Upon withdrawal.
Lesser of $25 and 2% of withdrawal amount.
Insurance Amount Change fee
Upon change in Basic Insurance Amount.
$25
Living Needs Benefit Rider fee
When benefit is paid.
$150
Overloan Protection Rider fee
(Percentage of the Contract Fund amount.)
One time charge upon exercising the rider benefit.
3.5%

(1)  
The maximum surrender charge percentage of 100% applies in the early durations for younger ages.  The percentage varies by Contract form, issue age and duration, and decreases to zero by the end of the 10th year.  For some older ages, the duration is as short as 3 years.  For Contract Form VUL-2004 the maximum surrender charge percentage is 90%.  See CHARGES AND EXPENSES.
 
 
The second and third tables describe the maximum Contract fees and expenses that you will pay periodically during the time you own the Contract, not including the Funds’ fees and expenses.

Table 2 shows such charges for Contracts issued on or after the date that is the later of May 1, 2008 and the date of any subsequent state regulatory approval and uses the 2001 CSO Mortality Table (Contract Form VUL-2008).  Your Contract's form number is located in the lower left hand corner on the first page of your Contract.

Table 3 shows such charges for Contracts issued prior to the date that is the later of May 1, 2008 and the date of any subsequent state regulatory approval and uses the 1980 CSO Mortality Table (Contract form VUL-2004 issued prior to October 17, 2005 and Contract form VUL-2005 issued on or after October 17, 2005 or subsequent state approval).
 
1
 

 
 
Table 2: Periodic Contract and Optional Rider Charges Other Than The Funds’ Operating Expenses (Contract Form VUL-2008)
Charge
When Charge
is Deducted
Amount Deducted
Cost of Insurance (“COI”) for the Basic Insurance Amount.
Minimum and Maximum Charges
per $1,000 of the net amount at risk
_____________
Initial COI for a representative Contract Owner, male age 32 in the Nonsmoker Plus underwriting class, no riders.
(Charge per $1,000 of the net amount at risk.)
 
 
 
Monthly
 
 
From $.02 to $83.34(1)(2)
_____________
$0.09
Mortality and Expense Risk fee
(Calculated as a percentage of assets in Variable Investment Options)
 
Daily
 
0.45%(3)
Additional Mortality fees for risk associated with certain health conditions, occupations, avocations, or aviation risks.
(Charged per $1,000 of Basic Insurance Amount)
 
                                 Monthly
 
From $0.10 to $2.08(4)
 
Net interest on loans(5)
 
Annually
 
1% for standard loans.
 
0.10% for preferred loans.
Administrative fee for Basic Insurance Amount
Minimum and Maximum Charges
(Flat fee plus charge per $1,000 of Basic Insurance Amount)
_____________
Basic Insurance Amount fee for a representative Contract Owner, male age 32 in the Nonsmoker Plus underwriting class, no riders.
(Flat Fee plus charge per $1,000 of Basic Insurance Amount)
 
 
 
 
                           Monthly
 
 
$0.06 to $1.50; plus
$30 in the first Contract year, and $9 thereafter.
_____________
$30 plus $0.13
.
.
 
Administrative fee for an increase to Basic Insurance Amount
Minimum and Maximum Charges
(Flat fee per increase segment plus charge per $1,000 of increase to the Basic Insurance Amount)
_____________
Increase to Basic Insurance Amount fee for a representative Contract Owner, male age 32 in the Nonsmoker Plus underwriting class, no riders
(Flat fee per increase segment plus charge per $1,000 of increase to the Basic Insurance Amount)
 
 
 
 
Monthly
 
 
                                                      $0.06 to $1.50 in all years; plus
$12 per increase segment in the first 2 years, and zero thereafter.
_____________
$12 per increase segment plus $0.13.
 
2
 


 
Accidental Death Benefit Rider(6)
Minimum and Maximum Charges per $1,000 of the coverage amount
_____________
Accidental Death Benefit Rider fee for a representative Contract Owner, male age 32 in the Nonsmoker Plus underwriting class.
(Charge per $1,000 of the coverage amount)
 
 
                                 Monthly
 
From $0.05 to $0.28(1)
_____________
$0.07
Children Level Term Rider(6)
(Charge per $1,000 of coverage)
 
Monthly
 
$.42
Enhanced Disability Benefit Rider(1)(6)
Minimum and Maximum Charges
(Percentage of the greater of: 9% of the policy target premium or the total of monthly deductions.)
_____________
Enhanced Disability Benefit Rider fee for a representative Contract Owner, male age 32 in the Nonsmoker Plus underwriting class.
(Percentage of the greater of: 9% of the policy target premium or the total of monthly deductions.)
 
 
 
Monthly
 
 
 
From 7.08% to 12.16% (1)
_____________
7.52%

(1)  
The charge varies based on the individual characteristics of the insured, including such characteristics as: age, sex, and underwriting class.
(2)  
For example, the highest COI rate is for an insured who is a male/female age 120. You may obtain more information about the particular COI charges that apply to you by contacting your Pruco Life representative.
(3) 
The daily charge is based on the effective annual rate shown.
(4)  
The amount and duration of the charge will vary based on individual circumstances including issue age, type of risk, and the frequency of exposure to the risk, and is charged per $1,000 of Basic Insurance Amount.
(5)  
The maximum loan rate reflects the net difference between a standard loan with an effective annual interest rate of 4% and an effective annual interest credit equal to 3%.  Preferred loans are charged a lower effective annual interest rate.  See Loans.
(6)  
Duration of the charge is limited.  See CHARGES AND EXPENSES.

Table 3: Periodic Contract and Optional Rider Charges Other Than The Funds’ Operating Expenses (Contract Forms VUL-2004 and VUL-2005)
Charge
When Charge
is Deducted
Amount Deducted
Cost of Insurance (“COI”) for the Basic Insurance Amount.
Minimum and Maximum Charges
per $1,000 of the net amount at risk
_____________
Initial COI for a representative Contract Owner, male age 32 in the Nonsmoker Plus underwriting class, no riders.
(Charge per $1,000 of the net amount at risk).
 
 
 
 
Monthly
 
 
From $.06 to $83.34(1)(2)
_____________
$0.13
 
 
3
 


Cost of Insurance (“COI”) for Target Term Rider coverage.
Minimum and Maximum Charges
per $1,000 of the net amount at risk
_____________
Initial COI for a representative Contract Owner, male age 32 in the Nonsmoker Plus underwriting class.
 
 
Monthly
 
 
From $.06 to $83.34(1)(2)
_____________
$0.13
Mortality and Expense Risk fee
(Calculated as a percentage of assets in Variable Investment Options)
 
 
Daily
 
0.45%(3)
Additional Mortality fee for risk associated with certain health conditions, occupations, avocations, or aviation risks.
(Charged per $1,000 of Basic Insurance Amount)
 
                                  Monthly
 
From $0.10 to $2.08(4)
 
Net interest on loans(5)
 
Annually
 
1% for standard loans.
 
0.10% for preferred loans.
Administrative fee for Basic Insurance Amount
Minimum and Maximum Charges
(Flat fee plus charge per $1,000 of Basic Insurance Amount)
_____________
Basic Insurance Amount fee for a representative Contract Owner, male age 32 in the Nonsmoker Plus underwriting class, no riders.
(Flat fee plus charge per $1,000 of Basic Insurance Amount)
 
 
 
 
                          Monthly
 
$0.04 to $1.40; plus
$30 in the first Contract Year and $9 thereafter.
_____________
 
$30 plus $0.12
Administrative fee for an increase to Basic Insurance Amount
Minimum and Maximum Charges
(Flat fee per increase segment plus charge per $1,000 of increase to the Basic Insurance Amount)
_____________
Increase to Basic Insurance Amount fee for a representative Contract Owner, male age 32 in the Nonsmoker Plus underwriting class, no riders.
(Flat fee per increase segment plus charge per $1,000 of increase to the Basic Insurance Amount)
 
 
 
 
Monthly
 
 
$0.04 to $1.40 in all years; plus
$12 per increase in the first 2 years plus, and zero thereafter.
_____________
$12 plus $0.12
The Target Term Rider or an increase to the Target Term Rider
Minimum and Maximum Charges per $1,000 of the coverage amount
_____________
Target Term Rider fee for a representative Contract Owner, male age 32 in the Nonsmoker Plus underwriting class.
 
 
                                 Monthly
 
From $0.05 to $1.41(1)
_____________
 
$0.13
 
4
 


Accidental Death Benefit Rider(6)
Minimum and Maximum Charges per $1,000 of the coverage amount
_____________
Accidental Death Benefit Rider fee for a representative Contract Owner, male age 32 in the Nonsmoker Plus underwriting class.
(Charge per $1,000 of the coverage amount)
 
 
 
 
Monthly
 
From $0.05 to $0.28(1)
_____________
                                        $0.07
Children Level Term Rider(6)
(Charge per $1,000 of coverage)
 
Monthly
 
$.42
Enhanced Disability Benefit Rider(1)(6)
Minimum and Maximum Charges
(Percentage of the greater of: 9% of the policy target premium or the total of monthly deductions.)
_____________
Enhanced Disability Benefit Rider fee for a representative Contract Owner, male age 32 in the Nonsmoker Plus underwriting class.
(Percentage of the greater of: 9% of the policy target premium or the total of monthly deductions.)
 
 
 
Monthly
 
 
 
From 7.08% to 12.16%(7)
_____________
7.52%

(1)  
The charge varies based on the individual characteristics of the insured, including such characteristics as: age, sex, and underwriting class.
(2)  
For example, the highest COI rate is for an insured who is a male/female age 99.  You may obtain more information about the particular COI charges that apply to you by contacting your Pruco Life representative.
(3) 
The daily charge is based on the effective annual rate shown.
(4)  
The amount and duration of the charge will vary based on individual circumstances including issue age, type of risk, and the frequency of exposure to the risk, and is charged per $1,000 of Basic Insurance Amount.
(5)  
The maximum loan rate reflects the net difference between a standard loan with an effective annual interest rate of 4% and an effective annual interest credit equal to 3%.  Preferred loans are charged a lower effective annual interest rate.  See Loans.
(6)  
Duration of the charge is limited.  See CHARGES AND EXPENSES.
(7)  
For Contracts issued on Contract Form VUL-2004, the amount deducted is 7.08% to 10.39% of the greater of 9% of the policy target premium or the total of monthly deductions.

Portfolio Expenses

This table shows the minimum and maximum total operating expenses charged by the Funds that you will pay periodically during the time you own the Contract.  More detail concerning each Fund’s fees and expenses is contained in the prospectus for each of the Funds.

Total Annual Fund Operating Expenses
Minimum
Maximum
(expenses that are deducted from the Funds’ assets, including management fees, any distribution [and/or service] (12b-1) fees, and other expenses, but not including reductions for any fee waiver or other reimbursements.)
0.38%
1.33%
 
5
 

 
 
SUMMARY OF THE CONTRACT
AND CONTRACT BENEFITS

Brief Description of the Contract

PruLife® Custom Premier II is a form of variable universal life insurance.  A variable universal life insurance Contract is a flexible form of life insurance.  It has a Death Benefit and a Contract Fund, the value of which changes every day according to the investment performance of the investment options to which you have allocated your net premiums.   You may invest net premiums in one or more of the available Variable Investment Options or in the Fixed Rate Option. Although the value of your Contract Fund may increase if there is favorable investment performance in the Variable Investment Options you select, investment returns in the Variable Investment Options are NOT guaranteed.  There is a risk that investment performance will be unfavorable and that the value of your Contract Fund will decrease.  The risk will be different, depending upon which investment options you choose.  You bear the risk of any decrease.  If you select the Fixed Rate Option, we credit your account with a declared rate of interest, but you assume the risk that the rate may change, although it will never be lower than an effective annual rate of 3%.  Transfers from the Fixed Rate Option may be restricted. The Contract is designed to be flexible to meet your specific life insurance needs.  Within certain limits, the Contract will provide you with flexibility in determining the amount and timing of your premium payments.  Some features and/or riders described in this prospectus may not be available in some states.

Target Term Rider Summary

Contract Forms other than Contract Form VUL-2008 may be issued with a Target Term Rider that could have a significant effect on the performance of your Contract.  The Target Term Rider provides for a flexible term insurance benefit to Attained Age 100 on the life of the insured.  You specify the initial amount of the Target Term Rider coverage, up to four times the base Contract's Basic Insurance Amount.  The Target Term Rider is not available with Contract Form VUL-2008.

A Contract with a Target Term Rider will offer higher cash values than an all-base Contract with the same initial Death Benefit and premium payments if we do not change our current charges.  The cash values will be higher because the current sales expense charge attributable to the Target Term Rider is lower than the charge attributable to the Sales Load Target Premium under the base policy.  Our current COI and per $1,000 of insurance charges are also lower for the Target Term Rider.

However, a Contract with a Target Term Rider offers the potential for a greater reduction of cash values and Death Benefits than an all-base Contract with the same Death Benefit if we raise our current charges to the maximum Contractual level.  There would be a greater reduction because guaranteed maximum charges attributable to the Basic Insurance Amount and the Target Term Rider coverage amount are the same except for the per $1,000 of insurance portion of the monthly administrative charge which is higher for a Target Term Rider.

There are various factors to consider regarding a Target Term Rider.  Pruco Life pays significantly lower commissions on a Contract with a Target Term Rider than on an all base Contract with the same initial Death Benefit and premium payments.  This may provide a financial incentive for your Pruco Life representative to promote the sale of a Contract without a Target Term Rider.  However, not all Contract benefits and guarantees are available on Contracts issued with a Target Term Rider.  For additional information, see RIDERS.

The surrender charge does not apply to a Target Term Rider.

Types of Death Benefit Available Under the Contract

There are three types of Death Benefit available.  You may choose a Contract with a Type A (fixed) Death Benefit under which the Death Benefit generally remains at the Basic Insurance Amount you initially chose.  However, the Contract Fund (described below) may grow to a point where the Death Benefit may increase and vary with investment experience.  If you choose a Contract with a Type B (variable) Death Benefit, your Death Benefit will vary with investment experience.  For a Contract with a Type A (fixed) Death Benefit and a Contract with a Type B (variable) Death Benefit, as long as the Contract is in-force, the Death Benefit will never be less than the Basic Insurance Amount shown in your Contract.  If you choose a Contract with a Type C (return of premium) Death Benefit, the Death Benefit is generally equal to the Basic Insurance Amount plus the total premiums paid into the Contract, less withdrawals, accumulated at an interest rate (between 0% and 8%; in ½% increments) chosen by the Contract Owner.  The Death Benefit on a Contract with a Type C (return of premium) Death Benefit is limited to the Basic Insurance Amount plus an amount equal to: the Contract Fund plus the Type C Limiting Amount (the initial Basic Insurance Amount) multiplied by the Type C Death Benefit Factor, both located in the Contract Limitations section of your Contract.  On Contracts Forms
 
6
 

 
 
VUL-2004 and VUL-2005 the Type C Limiting Amount would be the sum of the initial Basic Insurance Amount plus any initial Target Term Rider coverage amount.

Any type of Death Benefit, described above, may be increased to ensure that the Contract will satisfy the Internal Revenue Code's definition of life insurance.
 
 
You may change your Contract’s Death Benefit type after issue, however, if you choose a Contract with a Type A (fixed) Death Benefit or a Contract with a Type B (variable) Death Benefit at issue, you will not be able to change to a Contract with a Type C (return of premium) Death Benefit thereafter.  Also, if you change a Contract with a Type C (return of premium) Death Benefit to a Contract with a Type A (fixed) Death Benefit or a Contract with a Type B (variable) Death Benefit after issue, you will not be able to change back to a Contract with a Type C (return of premium) Death Benefit.  See Types of Death Benefit and Changing the Type of Death Benefit.

No-Lapse Guarantee Information

We agree to keep your Contract in-force for a specified period, and guarantee that your Contract will not lapse as a result of unfavorable investment performance, as long as your total premiums accumulated at an effective annual rate of 4%, less withdrawals accumulated at 4%, (and for Contracts that had previously lapsed because of excess Contract Debt, less the Contract Debt in effect at the time of lapse, also accumulated at 4% starting at the date of default) are at least equal to the No-Lapse Guarantee Values shown in your Contract.  If you have an outstanding Contract loan, a No-Lapse Guarantee will not keep the Contract in-force.  See Withdrawals and Loans.

Generally there are three guarantee periods. Each guarantee period is associated with a corresponding level of premium payments which, if paid at the beginning of each Contract Year, guarantees that your Contract will not lapse during the relevant period, assuming there are no loans or withdrawals.

All Contracts have a Short Term No-Lapse Guarantee period, which has a corresponding Short Term No-Lapse Guarantee Premium.  A Contract with a Target Term Rider and/or a Contract with a Type C (return of premium) Death Benefit will only have a Short Term No-Lapse Guarantee available. All other Contracts have a second, longer Limited No-Lapse Guarantee period with a corresponding Limited No-Lapse Guarantee Premium. Additionally, there is a Lifetime No-Lapse Guarantee period with a corresponding Lifetime Guarantee Premium for a Contract with a Type A (fixed) Death Benefit or a Contract with a Type B (variable) Death Benefit that has elected the Cash Value Accumulation Test for definition of life insurance.  See No-Lapse Guarantee and PREMIUMS.

Unless a No-Lapse Guarantee is in effect, the Contract will go into default if the Contract Fund less any Contract Debt and less any applicable surrender charges falls to zero or less.  Your Pruco Life representative can tell you the premium amounts you will need to pay to maintain these guarantees.

The Contract Fund

Your Contract Fund value changes daily, reflecting:  (1) increases or decreases in the value of the Variable Investment Options; (2) interest credited on any amounts allocated to the Fixed Rate Option; (3) interest credited on any loan; and (4) the daily asset charge for mortality and expense risks assessed against the Variable Investment Options.  The Contract Fund value also changes to reflect the receipt of premium payments, charges deducted from premium payments, and the monthly deductions described under CHARGES AND EXPENSES.

Premium Payments

You choose the timing and the amount of premium payments, with the exception of the minimum initial premium.  All subsequent premium payments are subject to a minimum of $25 per payment.  The Contract will remain in-force if the Contract Fund less any applicable surrender charges is greater than zero and more than any Contract Debt.  Paying insufficient premiums, poor investment results, or the taking of loans or withdrawals from the Contract will increase the possibility that the Contract will lapse.  However, if the premiums you paid, accumulated at an effective annual rate of 4%, less withdrawals also accumulated at 4% (“Accumulated Net Payments”) are at least equal to the amounts shown in the Table of No-Lapse Guarantee Values in your Contract Data pages, and there is no Contract Debt, we guarantee that your Contract will not lapse, even if investment experience is very unfavorable and the Contract Fund drops below zero.  The length of time that the guarantee against lapse is available depends on your Contract's Death Benefit type.  See PREMIUMS, No-Lapse Guarantee, and LAPSE AND REINSTATEMENT.

If you pay more premium than permitted under section 7702A of the Internal Revenue Code, your Contract would be classified as a Modified Endowment Contract, which would affect the federal income tax treatment of loans and withdrawals.  For more information, see Modified Endowment Contracts.
 
7
 

 
 
Allocation of Premium Payments

When you apply for the Contract, you tell us how to allocate your premiums. You may change the way in which subsequent premiums are allocated by giving written notice to a Service Office, by our website, provided you are enrolled to use Prudential Online® Account Access, or by telephoning a Service Office, provided you are enrolled to use the Telephone Transfer System.  See the section titled "The Pruco Life Variable Universal Account".  See Allocation of Premiums.

On the later of the Contract Date and the end of the Valuation Period in which the initial premium is received, we deduct the charge for sales expenses and the premium based administrative charge from the initial premium.  The remainder of the initial premium and any other net premium received in Good Order at the Payment Office during the 10 day period (or longer if required by state regulation) following your receipt of the Contract will be allocated to the Money Market investment option, then the first monthly deductions are made.  After the tenth day, these Funds, adjusted for any investment results, will be transferred out of the Money Market investment option and allocated among the Variable Investment Options and/or the Fixed Rate Option according to your current premium allocation.

The charge for sales expenses and the premium based administrative charge will also apply to all subsequent premium payments.  The remainder of each subsequent premium payment will be invested as of the end of the Valuation Period in which it is received in Good Order at the Payment Office, in accordance with the allocation you previously designated.

Investment Choices

You may choose to invest your Contract's premiums and its earnings in one or more of the available Variable Investment Options. You may also invest in the Fixed Rate Option.  See The Funds and The Fixed Rate Option.  You may transfer money among your investment choices, subject to restrictions.  See Transfers/Restrictions on Transfers.

We may add or remove Variable Investment Options in the future.

Transfers Among Investment Options

You may, up to 12 times each Contract Year, transfer amounts among the Variable Investment Options or to the Fixed Rate Option.  Additional transfers may be made only with our consent.  Currently, we allow you to make additional transfers.  For the first 20 transfers in a calendar year, you may transfer amounts by proper written notice to a Service Office, by our website, provided you are enrolled to use Prudential Online® Account Access, or by telephone, provided you are enrolled to use the Telephone Transfer System.

After you have submitted 20 transfers in a calendar year, we will accept subsequent transfer requests only if they are in a form that meets our needs, bear an original signature in ink, and are sent to us by U.S. regular mail.

Multiple transfers that occur during the same day, but prior to the end of the Valuation Period for that day, will be counted as a single transfer.

We may charge an administrative transaction fee of up to $25 for each transfer made exceeding 12 in any Contract Year.  No transaction fee is currently charged in connection with a transfer, but we reserve the right to charge such a fee.

Certain restrictions may apply to transfers from the Fixed Rate Option.

We reserve the right to prohibit transfer requests determined to be disruptive to the investment option or to the disadvantage of other Contract Owners.

Transfer restrictions will be applied in a uniform manner and will not be waived.

In addition, you may use our dollar cost averaging feature or our automatic rebalancing feature.  For additional information, please see Transfers/Restrictions on Transfers, Dollar Cost Averaging, and Auto-Rebalancing.

Increasing or Decreasing Basic Insurance Amount

Subject to conditions determined by us, after the issue of the Contract and after the first Contract Anniversary, you may increase the amount of insurance by increasing the Basic Insurance Amount of the Contract.  When you do this, you create an additional Coverage Segment.  Each Coverage Segment will be subject to its own monthly deductions,
 
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surrender charge, and surrender charge period, which begins on that segment’s effective date.  See Increases in Basic Insurance Amount and Surrender Charges.  In addition, if a significant premium is paid in conjunction with an increase, there is a possibility that the Contract will be classified as a Modified Endowment Contract.  See Tax Treatment of Contract Benefits.

Subject to certain limitations, you also have the option of decreasing the Basic Insurance Amount of your Contract after the issue of the Contract.  See Decreases in Basic Insurance Amount.

For Contracts with more than one Coverage Segment, a decrease in Basic Insurance Amount will reduce each Coverage Segment based on the proportion of the Coverage Segment amount to the total of all Coverage Segment amounts in effect just before the change.  A decrease in Basic Insurance Amount may result in a surrender charge. See Surrender Charges.

We may decline a decrease in the Basic Insurance Amount if we determine it would cause the Contract to fail to qualify as "life insurance" for purposes of Section 7702 of the Internal Revenue Code.  In addition, if the Basic Insurance Amount is decreased, there is a possibility that the Contract will be classified as a Modified Endowment Contract.  See Tax Treatment of Contract Benefits.  We may decline a decrease in the Basic Insurance Amount if the Contract Fund value is less than any applicable partial surrender charges.

No administrative processing charge is currently being made in connection with either an increase or a decrease in Basic Insurance Amount.  However, we reserve the right to charge such a fee in an amount of up to $25.  See CHARGES AND EXPENSES.

Access to Contract Values

A Contract may be surrendered for its Cash Surrender Value (the Contract Fund minus any Contract Debt and minus any applicable surrender charge) while the insured is living.  To surrender a Contract, we may require you to deliver or mail the Contract with a written request in a form that meets our needs, to a Service Office.  The Cash Surrender Value of a Contract will be determined as of the end of the Valuation Period in which such a request is received in a Service Office.  Surrender of a Contract may have tax consequences. See Surrender of a Contract and Tax Treatment of Contract Benefits.

Under certain circumstances, you may withdraw a part of the Contract's Cash Surrender Value without surrendering the Contract.  The amount withdrawn must be at least $500.  There is an administrative processing fee for each withdrawal which is the lesser of: (a) $25 and; (b) 2% of the withdrawal amount.  Withdrawal of the Cash Surrender Value may have tax consequences.  See Withdrawals and Tax Treatment of Contract Benefits.

Contract Loans

You may borrow money from us using your Contract as security for the loan, provided the Contract is not in default.  The maximum loan amount is equal to the sum of (1) 99% of the portion of the cash value attributable to the Variable Investment Options and (2) the balance of the cash value, provided the Contract is not in default.  The cash value is equal to the Contract Fund less any surrender charge.  A Contract in default has no loan value.  Under Contract Form VUL-2008 there is no minimum loan amount.  The minimum loan amount you may borrow if you have Contract Form VUL-2004 or Contract Form VUL-2005 is generally $500, but may be lower in some states.  See Loans.

Canceling the Contract (“Free-Look”)

Generally, you may return the Contract for a refund within 10 days after you receive it (or within any longer period of time required by state law).  In general, you will receive a refund of all premium payments made, less any applicable federal and/or state income tax withholding.  However, if applicable law permits a market value free-look, you will receive the greater of (1) the Contract Fund (which includes any investment results) plus the amount of any charges that have been deducted or (2) all premium payments made (including premium payments made more than 10 days after you receive the Contract, but within any longer free-look period of time required by state law), less any applicable federal and/or state income tax withholding.  A Contract returned according to this provision shall be deemed void from the beginning.

SUMMARY OF CONTRACT RISKS

Contract Values are not Guaranteed

Your benefits (including life insurance) are not guaranteed, and may be entirely dependent on the investment performance of the Variable Investment Options you select.  The value of your Contract Fund rises and falls with the
 
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performance of the investment options you choose and the charges that we deduct.  Poor investment performance could cause your Contract to lapse and you could lose your insurance coverage.   However, payment of the Death Benefit may be guaranteed under the No-Lapse Guarantee feature or may be protected under the Overloan Protection Rider.  See No-Lapse Guarantee and Overloan Protection Rider.

The Variable Investment Options you choose may not perform to your expectations.  Investing in the Contract involves risks including the possible loss of your entire investment.  Only the Fixed Rate Option provides a guaranteed rate of return.  For more detail, please see Risks Associated with the Variable Investment Options and The Fixed Rate Option.

Limitation of Benefits on Certain Riders for Claims Due to War or Service in the Armed Forces

We will not pay a benefit on any Accidental Death Benefit type rider or make payments for any disability type rider if the death or injury is caused or contributed to by war or act of war, declared or undeclared, including resistance to armed aggression.  This restriction includes service in the armed forces of any country at war.

Increase in Charges

In several instances we will use the terms “maximum charge” and “current charge.”  The “maximum charge,” in each instance, is the highest charge that we may make under the Contract.  The “current charge,” in each instance, is the amount that we now charge, which may be lower than the maximum charge.  If circumstances change, we reserve the right to increase each current charge, up to the maximum charge, without giving any advance notice.

Contract Lapse

Each month we determine the value of your Contract Fund.  The Contract is in default if the Contract Fund, less any applicable surrender charges, is zero or less, unless it remains in-force under the No-Lapse Guarantee.  See No-Lapse Guarantee.  Your Contract will also be in default if at any time the Contract Debt equals or exceeds the Contract Fund less any applicable surrender charges.  Should either event occur, we will notify you of the required payment to prevent your Contract from terminating.  See Loans.  Your payment must be received at the Payment Office within the 61-day grace period after the notice of default is mailed or the Contract will end and have no value.  See LAPSE AND REINSTATEMENT.  If you have an outstanding loan when your Contract lapses, you may have taxable income as a result.  See Tax Treatment of Contract Benefits - Pre-Death Distributions.

Risks of Using the Contract as a Short Term Savings Vehicle

Because the Contract provides for an accumulation of a Contract Fund as well as a Death Benefit, you may wish to use it for various insurance planning purposes.  Purchasing the Contract for such purposes may involve certain risks.

For example, a life insurance Contract could play an important role in helping you to meet the future costs of a child’s education.  The Contract’s Death Benefit could be used to provide for education costs should something happen to you, and its investment features could help you accumulate savings.  However, if the Variable Investment Options you choose perform poorly, if you do not pay sufficient premiums, or if you access the values in your Contract through withdrawals or Contract loans, your Contract may lapse or you may not accumulate the value you need.

The Contract is designed to provide benefits on a long-term basis. Consequently, you should not purchase the Contract as a short-term investment or savings vehicle. Because of the long-term nature of the Contract, you should consider whether purchasing the Contract is consistent with the purpose for which it is being considered.

Risks of Taking Withdrawals

If your Contract meets certain requirements, you may make withdrawals from your Contract’s Cash Surrender Value while the Contract is in-force.  The amount withdrawn must be at least $500.  The withdrawal amount is limited by the requirement that the Cash Surrender Value after withdrawal may not be less than or equal to zero after deducting any charges associated with the withdrawal and an amount that we estimate will be sufficient to cover the Contract Fund deductions for two Monthly Dates following the date of withdrawal.  There is a transaction fee for each withdrawal which is the lesser of: (a) $25 and; (b) 2% of the withdrawal amount.  Withdrawal of the Cash Surrender Value may have tax consequences.  See Tax Treatment of Contract Benefits.

Whenever a withdrawal is made, the Death Benefit may immediately be reduced by at least the amount of the withdrawal.  Withdrawals under a Contract with a Type B (variable) Death Benefit and a Contract with a Type C (return of
 
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 premium) Death Benefit will not change the Basic Insurance Amount.  However, under a Contract with a Type A (fixed) Death Benefit, the withdrawal may require a reduction in the Basic Insurance Amount, and if the Death Benefit was increased to meet the definition of life insurance, a reduction in Target Term Rider coverage amount may be required.  A surrender charge may be deducted when any withdrawal causes a reduction in the Basic Insurance Amount.  See CHARGES AND EXPENSES.  No withdrawal will be permitted under a Contract with a Type A (fixed) Death Benefit if it would result in a Basic Insurance Amount of less than the minimum Basic Insurance Amount.  See REQUIREMENTS FOR ISSUANCE OF A CONTRACT.  It is important to note, however, that if the Basic Insurance Amount is decreased, there is a possibility that the Contract might be classified as a Modified Endowment Contract.  Accessing the values in your Contract through withdrawals may significantly affect current and future Contract values or Death Benefit proceeds and may increase the chance that your Contract will lapse.  Before making any withdrawal that causes a decrease in Basic Insurance Amount, you should consult with your tax adviser and your Pruco Life representative.  See Withdrawals and Tax Treatment of Contract Benefits.

Limitations on Transfers

You may, up to 12 times each Contract Year, transfer amounts among the Variable Investment Options or to the Fixed Rate Option.  We may charge up to $25 for each transfer made exceeding 12 in any Contract Year.

Additional transfers may be made only with our consent.  Currently, we allow you to make additional transfers.  For the first 20 transfers in a calendar year, you may transfer amounts by proper written notice to a Service Office, by our website, provided you are enrolled to use Prudential Online® Account Access, or by telephone, provided you are enrolled to use the Telephone Transfer System.  We use reasonable procedures to confirm that instructions given by telephone are genuine.  However, we are not liable for following telephone instructions that we reasonably believe to be genuine.  In addition, we cannot guarantee that you will be able to get through to complete a telephone transfer during peak periods such as periods of drastic economic or market change.

After you have submitted 20 transfers in a calendar year, we will accept subsequent transfer requests only if they are in a form that meets our needs, bear an original signature in ink, and are sent to us by U.S. regular mail.  After you have submitted 20 transfers in a calendar year, a subsequent transfer request by telephone, fax, or electronic means will be rejected, even in the event that it is inadvertently processed.

Currently, certain transfers effected systematically under either a dollar cost averaging or an automatic rebalancing program described in this prospectus do not count towards the limit of 12 transfers per Contract Year or the limit of 20 transfers per calendar year.  In the future, we may count such transfers towards the limit.

Multiple transfers that occur during the same day, but prior to the end of the Valuation Period for that day, will be counted as a single transfer.

Generally, only one transfer from the Fixed Rate Option is permitted during each Contract Year.  The maximum amount per Contract you may transfer out of the Fixed Rate Option each year is the greater of:  (a) 25% of the amount in the Fixed Rate Option; and (b) $2,000.

Your Contract may include Funds that are not currently accepting additional investments.  See the section titled "The Pruco Life Variable Universal Account".

We may modify your right to make transfers by restricting the number, timing and/or amount of transfers we find to be disruptive to the investment option or to the disadvantage of other Contract Owners.  We also reserve the right to prohibit transfer requests made by an individual acting under a power of attorney on behalf of more than one Contract Owner.  We will immediately notify you at the time of a transfer request if we exercise this right.

Transfer restrictions will be applied uniformly and will not be waived.  See Transfers/Restrictions on Transfers.

Charges on Surrender of the Contract

You may surrender your Contract at any time for its Cash Surrender Value while the insured is living.  We deduct a surrender charge from the surrender proceeds. In addition, the surrender of your Contract may have tax consequences.  See Tax Treatment of Contract Benefits.

We will assess a surrender charge if, during the first 10 Contract Years (or during the first 10 years of a Coverage Segment representing an increase in Basic Insurance Amount), the Contract lapses, is surrendered, or the Basic Insurance Amount is decreased (including as a result of a withdrawal or a Death Benefit type change).  The surrender charge varies and is calculated as described in Surrender Charges.  While the amount of the surrender charge decreases over time, it may be a substantial portion or even equal to your Contract Fund.
 
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Risks of Taking a Contract Loan

Accessing the values in your Contract through Contract loans may significantly affect current and future Contract values or Death Benefit proceeds and may increase the chance that your Contract will lapse.  Your Contract will be in default if, at any time, the Contract Debt equals or exceeds the Contract Fund less any applicable surrender charges, even if the No-Lapse Guarantee is in effect.  If the Contract lapses or is surrendered, the amount of unpaid Contract Debt will be treated as a distribution and will be immediately taxable to the extent of the gain in the Contract.  In addition, if your Contract is a Modified Endowment Contract for tax purposes, taking a Contract loan may have tax consequences.  See Tax Treatment of Contract Benefits.

Potential Tax Consequences

Your Contract is structured to meet the definition of life insurance under Section 7702 of the Internal Revenue Code.  At issue, the Contract Owner chooses one of the following definition of life insurance tests:  (1) Cash Value Accumulation Test or (2) Guideline Premium Test.  Under the Cash Value Accumulation Test, there is a minimum Death Benefit to cash value ratio.  Under the Guideline Premium Test, there is a limit to the amount of premiums that can be paid into the Contract, as well as a minimum Death Benefit to cash value ratio.  Consequently, we reserve the right to refuse to accept a premium payment that would, in our opinion, cause this Contract to fail to qualify as life insurance.  We also have the right to refuse to accept any payment that increases the Death Benefit by more than it increases the Contract Fund.  Although we believe that the Contract should qualify as life insurance for tax purposes, there are some uncertainties, particularly because the Secretary of Treasury has not yet issued permanent regulations that bear on this question.  Accordingly, we reserve the right to make changes -- which will be applied uniformly to all Contract Owners after advance written notice -- that we deem necessary to insure that the Contract will qualify as life insurance.  We require the Guideline Premium Test as the definition of life insurance if you choose to have the Overloan Protection Rider.  See the Overloan Protection Rider section.

Current federal tax law generally excludes all Death Benefits from the gross income of the beneficiary of a life insurance Contract.  However, your Death Benefit could be subject to estate tax.  In addition, you generally are not subject to taxation on any increase in the Contract value until it is withdrawn.  Generally, you are taxed on surrender proceeds and the proceeds of any partial withdrawals only if those amounts, when added to all previous distributions, exceed the total premiums paid.  Amounts received upon surrender or withdrawal (including any outstanding Contract loans) in excess of premiums paid are treated as ordinary income.

Special rules govern the tax treatment of life insurance policies that meet the federal definition of a Modified Endowment Contract.  The Contract could be classified as a Modified Endowment Contract if premiums in amounts that are too large are paid or a decrease in the Basic Insurance Amount is made (or a rider removed).  The addition of a rider or an increase in the Basic Insurance Amount may also cause the Contract to be classified as a Modified Endowment Contract if a significant premium is paid in conjunction with an increase or the addition of a rider.  We will notify you if a premium or a reduction in Basic Insurance Amount would cause the Contract to become a Modified Endowment Contract, and advise you of your options.

Under current tax law, Death Benefit payments under Modified Endowment Contracts, like Death Benefit payments under other life insurance Contracts, generally are excluded from the gross income of the beneficiary.  However, amounts you receive under the Contract before the insured's death, including loans and withdrawals, are included in income to the extent that the Contract Fund before surrender charges exceeds the premiums paid for the Contract increased by the amount of any loans previously included in income and reduced by any untaxed amounts previously received other than the amount of any loans excludible from income.  An assignment of a Modified Endowment Contract is taxable in the same way.  These rules also apply to pre-death distributions, including loans and assignments, made during the two-year period before the time that the Contract became a Modified Endowment Contract.

All Modified Endowment Contracts issued by us to you during the same calendar year are treated as a single Contract for purposes of applying these rules.  See Tax Treatment of Contract Benefits.

Any taxable income on pre-death distributions (including full surrenders) is subject to a penalty of 10 percent unless the amount is received on or after age 59½, on account of your becoming disabled or as a life annuity.  It is presently unclear how the penalty tax provisions apply to Contracts owned by businesses.

Replacement of the Contract

The replacement of life insurance is generally not in your best interest.  In most cases, if you require additional life insurance coverage, the benefits of your existing Contract can be protected by increasing the insurance amount of your existing Contract, or by purchasing an additional Contract.  If you are considering replacing a Contract, you should
 
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compare the benefits and costs of supplementing your existing Contract with the benefits and costs of purchasing a new Contract and you should consult with a tax adviser.

SUMMARY OF RISKS ASSOCIATED WITH
THE VARIABLE INVESTMENT OPTIONS

You may choose to invest your Contract's premiums and its earnings in one or more of the available Variable Investment Options. You may also invest in the Fixed Rate Option.  The Fixed Rate Option is the only investment option that offers a guaranteed rate of return.  See The Funds and The Fixed Rate Option.

Risks Associated with the Variable Investment Options

The Separate Account invests in the shares of one or more open-end management investment companies registered under the Investment Company Act of 1940.  Each Variable Investment Option has its own investment objective and associated risks, which are described in the accompanying Fund prospectuses.  The income, gains, and losses of one Variable Investment Option have no effect on the investment performance of any other Variable Investment Option.

We do not promise that the Variable Investment Options will meet their investment objectives.  Amounts you allocate to the Variable Investment Options may grow in value, decline in value or grow less than you expect, depending on the investment performance of the Variable Investment Options you choose.  You bear the investment risk that the Variable Investment Options may not meet their investment objectives.  It is possible to lose your entire investment in the Variable Investment Options.  Although the Series Fund Money Market Portfolio is designed to be a stable investment option, it is possible to lose money in that Portfolio.  For example, when prevailing short-term interest rates are very low, the yield on the Money Market Portfolio may be so low that, when Separate Account and Contract charges are deducted, you experience a negative return.  See The Funds.

Learn More about the Variable Investment Options

Before allocating amounts to the Variable Investment Options, you should read the current Fund prospectuses for detailed information concerning their investment objectives, strategies, and investment risks.

GENERAL DESCRIPTIONS OF PRUCO LIFE INSURANCE COMPANY, THE REGISTRANT, AND THE FUNDS

Pruco Life Insurance Company

Pruco Life Insurance Company ("Pruco Life", “us”, “we”, or “our”) is a stock life insurance company, organized on December 23, 1971 under the laws of the state of Arizona.  It is licensed to sell life insurance and annuities in the District of Columbia, Guam, and in all states except New York.  Pruco Life’s principal Executive Office is located at 213 Washington Street, Newark, New Jersey 07102.

The Pruco Life Variable Universal Account

Pruco Life has established a Separate Account, the Pruco Life Variable Universal Account (the "Account", or the "Registrant") to hold the assets that are associated with the Contracts.  The Account was established on April 17, 1989 under Arizona law and is registered with the Securities and Exchange Commission (“SEC”) under the Investment Company Act of 1940 as a unit investment trust, which is a type of investment company.  The Account meets the definition of a "Separate Account" under the federal securities laws.  The Account holds assets that are segregated from all of Pruco Life's other assets.

Pruco Life is the legal owner of the assets in the Account.  Pruco Life will maintain assets in the Account with a total market value at least equal to the reserve and other liabilities relating to the variable benefits attributable to the Contracts.  In addition to these assets, the Account's assets may include funds contributed by Pruco Life to commence operation of the Account and may include accumulations of the charges we make against the Account.  From time to time Pruco Life will transfer capital contributions and earned fees and charges to its general account.  Pruco Life will consider any possible adverse impact the transfer might have on the Account before making any such transfer.

Income, gains and losses credited to, or charged against, the Account reflect the Account’s own investment experience and not the investment experience of Pruco Life’s other assets. The assets of the Account may not be charged with liabilities that arise from any other business Pruco Life conducts.
 
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We are obligated to pay all amounts promised to Contract Owners under the Contract. The obligations to Contract Owners and beneficiaries arising under the Contracts are general corporate obligations of Pruco Life.

The AST Neuberger Berman Mid-Cap Growth Portfolio is subadvised by Neuberger Berman Management Inc. The SP Mid Cap Growth Portfolio, which is also an available investment option in your Contract, is now also subadvised by Neuberger Berman as of November 16, 2007. The investment objectives, investment policies and investment strategies followed by both Portfolios are now substantially the same. Consequently, we closed the AST Neuberger Berman Mid-Cap Growth Portfolio to new investments effective November 16, 2007.

You may invest in one or a combination of the available Variable Investment Options, including any investments currently in The AST Neuberger Berman Mid-Cap Growth Portfolio, but only if you are already invested in this portfolio.  When you choose a Variable Investment Option, we purchase shares of a Fund or a separate investment series of a Fund which are held as an investment for that option.  We hold these shares in the Account.  We may remove or add additional Variable Investment Options in the future.  The Account’s financial statements are available in the Statement of Additional Information to this prospectus.

The Funds

Each of these Funds is detailed in separate prospectuses that are provided with this prospectus.  You should read the Fund prospectuses before you decide to allocate assets to the Variable Investment Options.  There is no assurance that the investment objectives of the Variable Investment Options will be met.  There may be Portfolios or Funds described in the accompanying Fund prospectuses that are not available in this product.  Please refer to the list below to see which Variable Investment Options you may choose.

The terms “Fund”, “Portfolio”, and “Variable Investment Option” are largely used interchangeably.  Some of the Variable Investment Options use the term “Fund”, and others use the term “Portfolio” in their respective prospectuses.  Funds of the series type, such as the Prudential Series Fund or Advanced Series Trust, are generally described as a "Fund" consisting of a number of underlying "Portfolios."

Investment Managers

AST Investment Services, Inc. (“AST”) and Prudential Investments LLC (“PI”) serve as co-investment managers of the Advanced Series Trust and the Prudential Series Fund.

The Funds’ Investment Management Agreements, on behalf of each Fund, with AST and PI (the “Management Agreements”), provide that AST and PI (the “Investment Managers”) will furnish each applicable Fund with investment advice and administrative services subject to the supervision of the Board of Trustees and in conformity with the stated policies of the applicable Fund. The Investment Managers must also provide, or obtain and supervise, the executive, administrative, accounting, custody, transfer agent and shareholder servicing services that are deemed advisable by the Board.

The charts below reflect the Funds in which the Account invests, their investment objectives, and each Fund’s investment advisers and investment subadvisers.  The full names of the investment subadvisers and investment advisers are listed immediately following each chart.  For Funds with multiple subadvisers, each subadviser manages a portion of the assets for that Fund.  Your Contract may include Funds that are not currently accepting additional investments.  See The Pruco Life Variable Universal Account section.

Portfolios
Objectives
Subadvisers
Prudential Series Fund - Class I Shares
Diversified Bond
High level of income over a longer term while providing reasonable safety of capital.
PIM
Equity
Long-term growth of capital.
Jennison
Global
Long-term growth of capital.
LSV
MCM
QMA
T. Rowe Price
William Blair
High Yield Bond
High total return.
PIM
 
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Jennison
Long-term growth of capital.
Jennison
Jennison 20/20 Focus
Long-term growth of capital.
Jennison
Money Market
Maximum current income consistent with the stability of capital and the maintenance of liquidity.
PIM
Natural Resources
Long-term growth of capital.
Jennison
Small Capitalization Stock
Long-term growth of capital.
QMA
Stock Index
Investment results that generally correspond to the performance of publicly-traded common stocks.
QMA
Value
Capital appreciation.
Jennison
SP International Growth
Long-term growth of capital.
MCM
William Blair
SP International Value
Long-term capital appreciation.
LSV
Thornburg
SP Prudential U.S. Emerging Growth
Long-term capital appreciation.
Jennison
SP Small Cap Value
Long-term growth of capital.
Clearbridge
GSAM
Advanced Series Trust - Class I Shares
AST Balanced Asset Allocation
The highest potential total return consistent with its specified level of risk tolerance.
 
QMA
AST BlackRock Global Strategies(1)
A high total return consistent with a moderate level of risk.
BlackRock
AST BlackRock Value(2)
Maximum growth of capital.
BlackRock
AST Cohen & Steers Realty
Maximum total return.
Cohen & Steers
AST Federated Aggressive Growth(3)
Capital growth.
Federated Equity
AST Goldman Sachs Mid-Cap Growth
Long-term growth of capital.
GSAM
AST JPMorgan International Equity
Capital growth.
JPMorgan
AST J.P. Morgan Strategic Opportunities
Maximum return compared to the benchmark through security selection and tactical asset allocation.
JPMorgan
AST Large-Cap Value
Current income and long-term growth of income, as well as capital appreciation.
Eaton Vance
Hotchkis and Wiley
AST Marsico Capital Growth
Capital growth.
MCM
AST MFS Global Equity
Capital growth.
MFS
AST MFS Growth
Long-term capital growth and future income.
MFS
AST Neuberger Berman Mid-Cap Growth(4)
Capital growth.
Neuberger Berman
AST PIMCO Limited Maturity Bond
Maximum total return consistent with preservation of capital.
PIMCO
 
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AST PIMCO Total Return Bond
Maximum total return, consistent with the preservation of capital.
PIMCO
AST Preservation Asset Allocation
The highest potential total return consistent with its specified level of risk tolerance.
QMA
AST Small-Cap Growth
Long-term capital growth.
Eagle
AST Small-Cap Value
Long-term capital growth.
Clearbridge
JPMorgan
Lee Munder
AST T. Rowe Price Global Bond
High current income and capital growth.
T. Rowe Price /  T. Rowe Price International
AST T. Rowe Price Large-Cap Growth
Long-term growth of capital.
T. Rowe Price
AST T. Rowe Price Natural Resources
Long term capital growth.
T. Rowe Price
AST Wellington Management Hedged Equity(5)
 
Outperforming a mix of indexes over a full market cycle by preserving capital in adverse markets.
Wellington
 
(1) Merged with PSF SP Growth Asset Allocation Portfolio.
(2) Formerly the AST Value Portfolio
(3) Merged with AST Neuberger Berman Small Cap Growth Portfolio
        (4) Closed to additional investments as of November 16, 2007.
        (5) Formerly the AST Aggressive Asset Allocation Portfolio.


Investment Subadvisers for the Advanced Series Trust & the Prudential Series Fund

·  
Jennison Associates LLC (“Jennison”)
·  
Prudential Investment Management, Inc. (“PIM”)
·  
Quantitative Management Associates LLC (“QMA”)
·  
BlackRock Investment Management, LLC ("BlackRock")
·  
ClearBridge Advisors, LLC (“ClearBridge”)
·  
Cohen & Steers Capital Management, Inc. (“Cohen & Steers”) 
·  
Eagle Asset Management, Inc. (“Eagle”)
·  
Eaton Vance Management (“Eaton Vance”)
·  
Federated Equity Management Company of Pennsylvania / Federal Global Investment Management Corp collectively. (“Federated Equity”)
·  
Goldman Sachs Asset Management, L.P. (“GSAM”)
·  
Hotchkis and Wiley Capital Management LLC (“Hotchkis and Wiley”)
·  
J.P. Morgan Investment Management, Inc. (“JPMorgan”)
·  
LSV Asset Management (“LSV”)
·  
Lee Munder Investments, Ltd. ("Lee Munder")
·  
Marsico Capital Management, LLC (“MCM”)
·  
Massachusetts Financial Services Company (“MFS”)
·  
Neuberger Berman Management, LLC (“Neuberger Berman”)
·  
Pacific Investment Management Company LLC (“PIMCO”)
·  
T. Rowe Price Associates, Inc. (“T. Rowe Price”)
·  
T. Rowe Price International, Ltd. (“T. Rowe International”)
·  
Thornburg Investment Management, Inc. (“Thornburg”)
·  
Wellington Management Company, LLP ("Wellington")
·  
William Blair & Company LLC (“William Blair”)
 
 
16

 
 


Unaffiliated Funds / Portfolios
Funds/Portfolios
Objectives
Advisers
American Century VP Mid Cap Value Fund - Class 1 Shares
Long-term capital growth with income as a secondary objective.
American Century
Dreyfus MidCap Stock Portfolio - Service Shares
Investment results that are greater than the total return performance of publicly traded common stocks of medium-size domestic companies in the aggregate, as represented by the Standard & Poor's MidCap 400® Index (S&P 400).
Dreyfus
Dreyfus Socially Responsible Growth Fund - Service Shares
Capital growth, with current income as a secondary goal.
Dreyfus
Janus Aspen Overseas Portfolio - Service Shares
Long-term growth of capital.
Janus Capital
JPMorgan Intrepid Mid Cap Portfolio - Class 1 Shares
Long-term capital growth by investing primarily in equity securities of companies with intermediate capitalizations.
JPMIA
MFS® Utilities Series - initial class
Total return.
MFS
Neuberger Berman AMT Socially Responsive Portfolio - Class S
Long-term growth of capital by investing primarily in securities of companies that meet the Fund’s financial criteria and social policy.
Neuberger Berman


Investment Advisers for Unaffiliated Funds / Portfolios

·  
American Century Investment Management, Inc. ("American Century")
·  
The Dreyfus Corporation (“Dreyfus”)
·  
Janus Capital Management LLC (“Janus Capital”)
·  
JPMorgan Investment Advisors, Inc. ("JPMIA")
·  
M Financial Investment Advisers, Inc. (“MFIA”)
·  
Massachusetts Financial Services Company ("MFS")
·  
Neuberger Berman Group, LLC (“Neuberger Berman”)

The investment advisers or subadvisers for the Funds charge a daily investment management fee as compensation for their services.  These fees are more fully described in the prospectus for each Fund.

More detailed information is available in the attached Fund prospectuses.

The AST Balanced Asset Allocation Portfolio and the AST Preservation Asset Allocation Portfolio each invests only in shares of other underlying Fund Portfolios, which are managed by the subadvisers of those Portfolios.

In the future, it may become disadvantageous for Separate Accounts of variable life insurance and variable annuity Contracts to invest in the same underlying Variable Investment Options.  Neither the companies that invest in the Funds nor the Funds currently foresee any such disadvantage.  The Board of Directors for each Fund intends to monitor events in order to identify any material conflict between variable life insurance and variable annuity Contract Owners and to determine what action, if any, should be taken.  Material conflicts could result from such things as:
 
 
(1)   
changes in state insurance law;
(2)   
changes in federal income tax law;
(3)   
changes in the investment management of any Variable Investment Option; or
(4)   
differences between voting instructions given by variable life insurance and variable annuity Contract Owners.

A fund or portfolio may have a similar name, investment objective, or investment policy resembling those of a mutual fund managed by the same investment adviser or subadviser that is sold directly to the public.  Despite such similarities, there can be no assurance that the investment performance of any such fund or portfolio will resemble that of the publicly available mutual fund.
 
17

 
 


Service Fees Payable to Pruco Life

Pruco Life has entered into agreements with the investment adviser or distributor of the underlying Funds.  Under the terms of these agreements, Pruco Life provides administrative and support services to the Funds, for which it receives an annual fee from the investment adviser, distributor and/or Fund based on the average assets allocated to the Fund.  These agreements, including the fees paid and services provided, can vary for each Fund.

Pruco Life and/or our affiliates may receive substantial and varying administrative service payments and Rule 12b-1 fees from certain underlying Funds or related parties.  These types of payments and fees are sometimes referred to as “revenue sharing” payments.  Rule 12b-1 fees and administrative service payments partially compensate for distribution, marketing, and/or servicing functions and for providing administrative services with respect to Contract Owners invested indirectly in the Funds, which include duties such as recordkeeping, shareholder services, and the mailing of periodic reports.  We receive administrative services fees with respect to both affiliated underlying Funds and unaffiliated underlying Funds.  The administrative services fees we receive from affiliates originate from the assets of the affiliated Fund itself and/or the assets of the Fund’s investment adviser.  In either case, the existence of administrative services fees may tend to increase the overall cost of investing in the Fund.  The existence of a 12b-1 fee will always increase the overall cost of investing in those Funds.  In addition, because these fees are paid to us, allocations you make to these affiliated underlying Funds may benefit us financially if these fees exceed the costs of the administrative support services.

The 12b-1 fees and administrative services fees that we receive may vary among the different Funds that are part of our investment platform.  Thus, the fees we collect may be greater or smaller, based on the Funds that you select.  In addition, we may consider these payments and fees, among a number of factors, when deciding to add or keep a Fund on the “menu” of Funds that we offer through the product.  We collect these payments and fees under agreements between us and a Fund’s principal underwriter, transfer agent, investment adviser and/or other entities related to the Fund.    As of May 1, 2011, the administrative service fees we receive range from 0.00% to 0.40% of the average assets allocated to the Fund.  The service fees received from The Prudential Series Fund and Advanced Series Trust are 0.05% and 0.40% respectively.  Some Funds pay a 12b-1 fee instead of, or in addition to, the administrative services fees. The 12b-1 fee we receive is equal to 0.25% of the average assets allocated to the Funds indicated below.

The following Funds currently pay a 12b-1 fee:

Portfolio:
Dreyfus MidCap Stock
Dreyfus Socially Responsible Growth
Janus Aspen Series Overseas Portfolio - Service Shares
Neuberger Berman AMT Socially Responsive

In addition to the payments that we receive from underlying Funds and/or their affiliates, those same Funds and/or their affiliates may make payments to us and/or other insurers within the Prudential Financial group related to the offering of investment options within variable annuities or life insurance offered by different Prudential business units.

Voting Rights

We are the legal owner of the shares of the Funds associated with the Variable Investment Options.  However, we vote the shares according to voting instructions we receive from Contract Owners.  We will mail you a proxy, which is a form you need to complete and return to us, to tell us how you wish us to vote.  When we receive those instructions, we will vote all of the shares we own on your behalf in accordance with those instructions.  We vote shares for which we do not receive instructions, and any other shares that we own in our own right, in the same proportion as the shares for which instructions are received.  We may change the way your voting instructions are calculated if it is required by federal or state regulation.  We may also elect to vote shares that we own in our own right if the applicable federal securities laws or regulations, or their current interpretation, change so as to permit us to do so.

We may, if required by state insurance regulations, disregard voting instructions if they would require shares to be voted so as to cause a change in the sub-classification or investment objectives of one or more of the available Variable Investment Options or to approve or disapprove an investment advisory Contract for the Fund.  In addition, we may disregard voting instructions that would require changes in the investment policy or investment adviser of one or more of the Funds associated with the available Variable Investment Options, provided that we reasonably disapprove such changes in accordance with applicable federal or state regulations.  If we disregard Contract Owner voting instructions, we will advise Contract Owners of our action and the reasons for such action in the next available annual or semi-annual report.
 
18

 
 


Substitution of Variable Investment Options

We may substitute one or more of the available Variable Investment Options.  We may also cease to allow investments in any existing Variable Investment Options.  We do this only if events such as investment policy changes or tax law changes make a Variable Investment Option unsuitable.  We would not do this without the approval of the Securities and Exchange Commission and any necessary state insurance departments.  You will be given specific notice in advance of any substitution we intend to make.

The Fixed Rate Option

You may choose to invest, initially or by transfer, all or part of your Contract Fund to the Fixed Rate Option.  This amount becomes part of Pruco Life's general account.  The general account consists of all assets owned by Pruco Life other than those in the Account and in other Separate Accounts that have been or may be established by Pruco Life.  Subject to applicable law, Pruco Life has sole discretion over the investment of the general account assets, and Contract Owners do not share in the investment experience of those assets.  Instead, Pruco Life guarantees that the part of the Contract Fund allocated to the Fixed Rate Option will accrue interest daily at an effective annual rate that Pruco Life declares periodically, but not less than an effective annual rate of 3%.  The fulfillment of our guarantee under this benefit is dependent on our claims paying ability. Pruco Life is not obligated to credit interest at a rate higher than an effective annual rate of 3%, although we may do so.

Transfers out of the Fixed Rate Option are subject to strict limits.  See Transfers/Restrictions on Transfers.  The payment of any Cash Surrender Value attributable to the Fixed Rate Option may be delayed up to six months.  See When Proceeds Are Paid.

If you exercise the Overloan Protection Rider, any remaining unloaned Contract Fund value will be transferred to the Fixed Rate Option, and transfers out of the Fixed Rate Option and into the Variable Investment Options will no longer be permitted.  See Loans.

Because of exemptive and exclusionary provisions, interests in the Fixed Rate Option under the Contract have not been registered under the Securities Act of 1933 and the general account has not been registered as an investment company under the Investment Company Act of 1940.  Accordingly, interests in the Fixed Rate Option are not subject to the provisions of these Acts, and Pruco Life has been advised that the staff of the SEC has not reviewed the disclosure in this prospectus relating to the Fixed Rate Option.  Any inaccurate or misleading disclosure regarding the Fixed Rate Option is subject to certain generally applicable provisions of federal securities laws.

CHARGES AND EXPENSES

This section provides a more detailed description of each charge that is described briefly in the SUMMARY OF CHARGES AND EXPENSES beginning on page 1 of this prospectus.

The total amount invested in the Contract Fund, at any time, consists of the sum of the amount credited to the Variable Investment Options, the amount allocated to the Fixed Rate Option, plus any interest credited on amounts allocated to the Fixed Rate Option, and the principal amount of any Contract loan plus the amount of interest credited to the Contract upon that loan.  See Loans.  Most charges, although not all, are made by reducing the Contract Fund.

In several instances we use the terms "maximum charge" and "current charge."  The "maximum charge", in each instance, is the highest charge that we may make under the Contract.  The "current charge", in each instance, is the amount that we now charge, which may be lower than maximum charges.  If circumstances change, we reserve the right to increase each current charge, up to the maximum charge, without giving any advance notice.

Current charges deducted from premium payments and the Contract Fund may change from time to time, subject to maximum charges.  In deciding whether to change any of these current charges, we will periodically consider factors such as mortality, persistency, expenses, taxes and interest and/or investment experience to see if a change in our assumptions is needed.  Premium based administrative charges will be set at one rate for all Contracts like this one.  Changes in other charges will be by class.  We will not recoup prior losses or distribute prior gains by means of these changes.
 
19

 
 


Sales Load Charges

We may charge up to 6% of premiums paid for sales expenses in all Contract Years.  This charge, often called a “sales load”, is deducted to compensate us for the costs of selling the Contracts, including commissions, advertising and the printing and distribution of prospectuses and sales literature. Currently, we charge less than 6% and we only charge in the first 10 years.  This charge is made up of two rates.  We apply one percentage on the amount of premium received up to the Sales Load Target Premium and a second percentage on the excess of premium received over the Sales Load Target Premium.  The chart below describes the sales load as a percentage of premiums paid:


For Contract Forms for VUL-2008 and VUL-2005
 Years 1-4
Years 5-10
Up to Sales Load Target Premium
4%
3%
In Excess of Sales Load Target Premium
3.50%
2.50%
     
For Contract Form VUL-2004
 Years 1-4
Years 5-10
Up to Sales Load Target Premium
4%
4%
In Excess of Sales Load Target Premium
2%
2%

Currently, the sales load charges apply for the first 10 years of each Coverage Segment.

The Sales Load Target Premium may vary from the No-Lapse Guarantee Premium, depending on the issue age and rating class of the insured, any extra risk charges, or additional riders.  See PREMIUMS.

Paying more than the Sales Load Target Premium in any of the first 10 Contract Years could reduce your total sales load.  For example, assume that a Contract Form VUL-2005 or Contract Form VUL-2008 with no riders or extra insurance charges, has a Sales Load Target Premium of $884.00 and the Contract Owner would like to pay 10 premiums.  If you have Contract Form VUL-2005 or Contract Form VUL-2008 and paid $1,768 (two times the amount of the Sales Load Target Premium) in every other Contract Year up to the ninth year (i.e. in years 1, 3, 5, 7, 9), the total sales load charge would be $278.46.  If you paid $884.00 in each of the first 10 Contract Years, the total sales load would be $300.56.  If you have Contract Form VUL-2004, the total sales load charge under the same circumstances, would be $265.20 and $353.60, respectively.

Attempting to structure the timing and amount of premium payments to reduce the potential sales load may increase the risk that your Contract will lapse without value.  Delaying the payment of premium amounts to later years will adversely affect the No-Lapse Guarantee if the accumulated premium payments do not reach the No-Lapse Guarantee Values shown on your Contract Data pages.  See No-Lapse Guarantee.  In addition, there are circumstances where payment of premiums that are too large may cause the Contract to be characterized as a Modified Endowment Contract, which could be significantly disadvantageous.  See Tax Treatment of Contract Benefits.

Premium Based Administrative Charge

We may charge up to 7.5% for a premium based administrative charge, which includes any federal, state or local income, premium, excise, business tax or any other type of charge (or component thereof) measured by or based upon the amount of premium we receive.

This charge is made up of two parts, which currently equal a total of 3.75% of the premiums received.

The first part is a charge for state and local premium taxes.  The current amount for this first part is 2.5% of the premium and is our estimate of the average burden of state taxes generally.  Tax rates vary from jurisdiction to jurisdiction and generally range from 0% to 5% (but may exceed 5% in some instances).  The rate applies uniformly to all Contract Owners without regard to location of residence.  We may collect more for this charge than we actually pay for state and local premium taxes.

The second part is a charge for federal income taxes measured by premiums. The current amount for this second part is 1.25% of the premium.  We believe that this charge is a reasonable estimate of an increase in Pruco Life’s federal income taxes resulting from a change in the Internal Revenue Code.  It is intended to recover this increased tax.

Under current law, we may incur state and local taxes (in addition to premium taxes) in several states.  Currently, these taxes are not significant and they are not charged against the Account.  If there is a material change in the applicable state or local tax laws, we may impose a corresponding charge against the Account.
 
20
 

 
 
Cost of Insurance

We deduct a monthly COI charge. The charge is determined by multiplying the amount by which the Contract’s Death Benefit exceeds the Contract Fund ("net amount at risk")  by a monthly cost of insurance rate.  The purpose of this charge is to provide insurance coverage.  When an insured dies, the amount payable to the beneficiary (assuming there is no Contract Debt) is larger than the Contract Fund - significantly larger if the insured dies in the early years of a Contract.  The cost of insurance charges collected from all Contract Owners enables us to pay this larger Death Benefit.  The maximum COI charge is determined by multiplying the amount by which the Contract’s Death Benefit exceeds the Contract Fund ("net amount at risk") under a Contract by maximum COI rates.  The COI charge is generally deducted proportionately (or as you directed, see Allocated Charges) from the dollar amounts held in each of the chosen investment options.

The net amount at risk is based on your Death Benefit, and your Contract Fund, therefore it is impacted by such factors as investment performance, premium payments and charges and fees. The current COI rates vary by issue age, sex, underwriting class and Contract form.  The rates generally increase over time but are never more than the maximum charges listed in the Contract data pages. The maximum COI rates for Contract Form VUL-2008 are based upon the 2001 Commissioner's Standard Ordinary ("CSO") Mortality Tables.  The maximum COI rates for Contract Forms VUL-2004 and VUL-2005 are based on the 1980 Commissioner's Standard Ordinary ("CSO") Mortality Tables.  The duration of the charge also varies by age of the Insured.  Our current COI charges for Contract Form VUL-2008 range from $0.01 to $83.34 per $1,000 of net amount at risk.  Our current COI charges for Contract Form VUL-2004 and VUL-2005 range from $0.03 to $83.34 per $1,000 of net amount at risk.  For  information regarding COI charges where there are two or more Coverage Segments in effect, see Increases in Basic Insurance Amount.

Monthly Deductions from the Contract Fund

In addition to the COIs, we generally deduct the following monthly charges proportionately from the dollar amount held in each of the chosen investment option[s] or you may select up to two Variable Investment Options from which we deduct your Contract's monthly charges.  See Allocated Charges.

(a)  
We deduct an administrative charge for the Basic Insurance Amount.  This charge is made up of two parts and is intended to compensate us for things like processing claims, keeping records, and communicating with Contract Owners.  For Contracts issued on Contract Form VUL-2008, the first part of the charge is a flat monthly fee of $30 per month in the first year and $9 per month thereafter.  The second part of the fee is an amount of up to $1.50 per $1,000 of the Basic Insurance Amount for the first six Contract Years and zero thereafter. The fee varies by issue age, sex, smoker/non-smoker status, and extra ratings.  Generally, the per $1,000 rate is higher for older issue ages and for higher risk classifications.

 The following table provides sample per $1,000 rates for Contract Form VUL-2008:

Administrative Charge:  Per $1,000 rates for
Contracts issued on Contract Form VUL-2008

Issue Age
Male
Nonsmoker
Male
Smoker
Female
Nonsmoker
Female
Smoker
35
$0.18
$0.24
$0.14
$0.17
45
$0.29
$0.33
$0.23
$0.28
55
$0.48
$0.58
$0.36
$0.44
65
$0.88
$1.10
$0.70
$0.80

The amount of the maximum charge that applies to a particular Contract is shown on the Contract Data pages under the heading “Adjustments to the Contract Fund.”

For Contracts issued on Contract Forms VUL-2004 and VUL-2005, the first part is $30 per Contract for the first Contract Year and $9 per Contract thereafter.  The second part is an amount of up to $1.40 per $1,000 of the Basic Insurance Amount for the first six Contract Years and zero thereafter.

The following table provides sample per $1,000 rates for Contract Forms VUL-2004 and VUL-2005:
 
21

 
 


Administrative Charge:  Per $1,000 rates for
Contracts issued on Contract Forms VUL-2004 and VUL-2005

Issue Age
Male
Nonsmoker
Male
Smoker
Female
Nonsmoker
Female
Smoker
35
$0.16
$0.22
$0.12
$0.15
45
$0.27
$0.31
$0.21
$0.26
55
$0.48
$0.58
$0.36
$0.44
65
$0.88
$1.10
$0.70
$0.80

(b)  
Similarly, we charge an administrative charge for each Coverage Segment representing an increase in Basic Insurance Amount.  This charge is also made up of two parts.  The first part of the charge is a flat monthly fee of $12 per month the first two years of the Coverage Segment and zero thereafter.  The second part of the fee is based on the Coverage Segment insurance amount. The sample per $1,000 charges are the same as shown in (a) above. The amount per $1,000 of increase in Basic Insurance Amount varies by sex, issue age, smoker/nonsmoker status, extra rating class, if any, and the effective date of the increase.

For Contracts issued on Contract Form VUL-2008 in either of the instances described above, the highest charge per thousand is $1.50 and applies to male, smokers above age 74 at certain rating classes.  The lowest charge per thousand is $0.06 and applies to females age 0-9.  For earlier Contract Forms, in either of the instances described above, the highest charge per thousand is $1.40 and applies to male, smokers above age 74 at certain rating classes.  The lowest charge per thousand is $0.04 and applies to female age 0-14.

You may add one or more riders to the Contract.  Some riders are charged for separately.  If you add such a rider to the basic Contract, additional charges will be deducted.  See Charges for Optional Rider Coverage.

If an insured is in a substandard risk classification (for example, a person with a health condition), additional charges will be deducted.

The earnings of the Account are taxed as part of the operations of Pruco Life.  Currently, no charge is being made to the Account for Pruco Life’s federal income taxes, other than the 1.25% charge for federal income taxes measured by premiums.  See Premium Based Administrative Charge.  We periodically review the question of a charge to the Account for Pruco Life’s federal income taxes.  We may charge such a fee in the future for any federal income taxes that would be attributable to the Contracts.

Daily Deduction from the Variable Investment Options

Each day we deduct a charge from the assets of the Variable Investment Options in an amount equivalent to an effective annual rate of up to 0.45%.  Currently, we charge 0.10%.  This charge is intended to compensate us for assuming mortality and expense risks under the Contract.  The mortality risk we assume is that insureds may live for shorter periods of time than we estimated when mortality charges were determined.  The expense risk we assume is that expenses incurred in issuing and administering the Contract will be greater than we estimated in fixing our administrative charges.  This charge is not assessed against amounts allocated to the Fixed Rate Option.

Surrender Charges

We assess a surrender charge if, during the first 10 Contract Years (or during the first 10 years of a Coverage Segment representing an increase in Basic Insurance Amount), the Contract lapses, is surrendered, or the Basic Insurance Amount is decreased (including as a result of a withdrawal or a Death Benefit type change).  These surrender charges compensate us for costs associated with the Contracts, such as: processing applications, conducting examinations, determining insurability and the insured’s rating class, and establishing records.  The surrender charge is a percentage of the first year’s Sales Load Target Premium, less premiums for riders, and is determined at the time the Contract is issued.  A separate surrender charge is based on the first year’s Sales Load Target Premium for each new Coverage Segment and is determined at the time each new Coverage Segment is issued.  The percentage and duration of a surrender charge vary by issue age.  For all issue ages 0-45, with Contracts issued on Contract Form VUL-2005 or Contract Form VUL-2008 the maximum first year percentage is 100% of the Sales Load Target Premium, less premiums for riders, and is reduced to zero by the end of the 10th Contract Year.  While the amount of the surrender charge decreases over time, it may be a substantial portion of, or even equal to, your Contract Fund.

For all issue ages 0-45, with Contracts issued on Contract Form VUL-2004 the maximum first year percentage is 90% of the Sales Load Target Premium, less premiums for riders, and is reduced to zero by the end of the 10th Contract Year.
 
22

 
 


The chart below shows maximum percentages for all ages at the beginning of the first Contract Year and the end of the last Contract Year that a surrender charge may be payable.  We do not deduct a surrender charge from the Death Benefit if the insured dies during this period.  A schedule showing maximum surrender charges for a full surrender occurring each year that a surrender charge may be payable is found in the Contract Data pages of your Contract.

Percentages for Determining Surrender Charges
Issue Age
Percentage of Sales Load Target Premium, less premiums for riders, at start of year 1
Reduces to zero at the end
of year
0-45
100% (90%*)
10 (10*)
46-48
100% (90%*)
10 (9*)
49
100% (90%*)
10 (8*)
50-52
90% (75%*)
10 (8*)
53-55
90% (75%*)
10 (7*)
56-60
90% (75%*)
10 (5*)
61-63
65% (45%*)
10 (5*)
64-65
65% (45%*)
10 (4*)
66-67
55% (40%*)
10 (4*)
68-85
55% (40%*)
10 (3*)
86 and above
40%*
3*

* Applies to Contracts issued only on Contract Form VUL-2004.

We will show a surrender charge threshold for each Coverage Segment in the Contract Data pages.  This threshold amount is the segment’s lowest coverage amount since its effective date.  If during the first 10 Contract Years (or during the first 10 years of a Coverage Segment representing an increase in Basic Insurance Amount), the Basic Insurance Amount is decreased (including as a result of a withdrawal or a change in type of Death Benefit), and the new Basic Insurance Amount for any Coverage Segment is below the threshold for that segment, we will deduct a percentage of the surrender charge for that segment.  The percentage will be the amount by which the new Coverage Segment is less than the threshold, divided by the Basic Insurance Amount at issue.  After this transaction, the threshold will be updated and a corresponding new surrender charge schedule will also be determined to reflect that portion of surrender charges deducted in the past.

Transaction Charges

(a)  
We may charge a transaction fee of up to $25 for each transfer exceeding 12 in any Contract Year.

(b)  
We charge a transaction fee equal to the lesser of $25 and 2% of the withdrawal amount in connection with each withdrawal.

(c)  
We may charge a transaction fee of up to $25 for any change in Basic Insurance Amount. Currently, we do not charge for a change in the Basic Insurance Amount.

(d)  
We may charge a transaction fee of up to $25 for any change in the Target Term Rider coverage amount for Contracts with this rider.

(e)  
We charge a transaction fee of 3.5% of your Contract Fund amount for exercising the Overloan Protection Rider.

(f)  
We charge a transaction fee of up to $150 for Living Needs Benefit payments.

Allocated Charges

You may select up to two Variable Investment Options from which we deduct your Contract's monthly charges.  Monthly charges include:  (1) monthly administrative charges, (2) COI charges, (3) any rider charges, and (4) any charge for substandard risk classification.  Allocations must be designated in whole percentages and total 100%.  For example, 33% can be selected but 331/3% cannot.  The Fixed Rate Option is not available as one of your allocation options.  See Monthly Deductions from the Contract Fund.

If there are insufficient Funds in one or both of your selected Variable Investment Options to cover the monthly charges, the selected Variable Investment Option(s) will be reduced to zero.  Any remaining charge will generally be deducted from your other Variable Investment Options and the Fixed Rate Option proportionately to the dollar amount in each.  
 
23
 


Furthermore, if you do not specify an allocation of monthly charges, we will generally deduct monthly charges proportionately from all your Variable Investment Options and the Fixed Rate Option.

Charges After Age 121

Beginning on the first Contract Anniversary on or after the insured’s 121st  birthday for Contract Form VUL-2008 (100th birthday for Contract Form VUL-2004 and Contract Form VUL-2005), we will no longer accept premiums or deduct monthly charges from the Contract Fund.  You may continue the Contract until the insured's death, or until you surrender the Contract for its Cash Surrender Value.  You may continue to make transfers, loans and withdrawals, subject to the limitations on these transactions described elsewhere in this prospectus.  We will continue to make daily deductions for mortality and expense risk charges, and investment advisory fees if you have amounts in the Variable Investment Options.  Any Contract loan will remain outstanding and continue to accrue interest until it is repaid.

Portfolio Charges

We deduct charges from and pay expenses out of the Variable Investment Options as described in the Fund prospectuses.

Charges for Optional Rider Coverage

·  
Accidental Death Benefit Rider - We deduct a monthly charge for this rider, which provides an additional Death Benefit if the insured’s death is accidental.  The current charge ranges from $0.05 to $0.28 per $1,000 of coverage based on issue age and sex of the insured, and is charged until the first Contract Anniversary on or after the insured’s 100th birthday.

·  
Children Level Term Rider - We deduct a monthly charge for this rider, which provides term life insurance on all dependent children that are covered under this rider.  The current charge is $0.42 per $1,000 of coverage and is charged until the earliest of: the primary insured’s death, and the first Contract Anniversary on or after the primary insured’s 75th birthday, or you notify us to discontinue the rider coverage.

·  
Enhanced Disability Benefit Rider - We deduct a monthly charge for this rider, which provides invested premium amounts while the insured is totally disabled.  The current charge is based on issue age, issue date, sex, and underwriting class of the insured.  It ranges from 7.08% to 12.16%* for Contracts issued on Contract Form VUL-2005 or Contract Form VUL-2008 of the greater of: 9% of the Contract's Limited No-Lapse Guarantee Premium and the total of all monthly deductions, and is charged until the first Contract Anniversary on or after the insured’s 60th birthday.

* For Contracts issued on Contract Form VUL-2004, this charge ranged from 7.08% to 10.39% and is based on issue age, sex, and underwriting class.

·  
Target Term Rider (Not available with Contract Form VUL-2008) We may deduct a monthly charge for the administration of this rider, which provides a flexible term insurance benefit to Attained Age 100 on the life of the insured.  We currently deduct a COI charge for this rider, which ranges from $0.01 to $83.34* per $1,000 of rider Death Benefit for Contracts issued on Contract Form VUL-2005, which is generally lower than the COI charge per $1,000 deducted for the Basic Insurance Amount, and is based on rider coverage duration, issue age, issue date, sex, and underwriting class of the insured.  We currently do not deduct the monthly charge for the administration of this rider.

* For Contracts issued on Contract Form VUL-2004, this charge ranges from $0.02 to $83.34 and is based on rider duration, issue age, sex, and underwriting class.

·  
Living Needs Benefit Rider - We deduct a fee of up to $150 for this rider if benefits are paid.

·  
Overloan Protection Rider - We charge a transaction fee of 3.5% of your Contract Fund amount if you exercise this rider.

PERSONS HAVING RIGHTS UNDER THE CONTRACT

Contract Owner

Generally, the Contract Owner is the insured.  There are circumstances when the Contract Owner is not the insured.  There may also be more than one Contract Owner.  If the Contract Owner is not the insured or there is more than one
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Contract Owner, they will be named in an endorsement to the Contract.  This ownership arrangement will remain in effect unless you ask us to change it.
 
You may change the ownership of the Contract by sending us a request in a form that meets our needs.  We may ask you to send us the Contract to be endorsed.  If we receive your request in a form that meets our needs, and the Contract if we ask for it, we will file and record the change, and it will take effect as of the date the request is received in our Service Office.

While the insured is living, the Contract Owner is entitled to any Contract benefit and value.  Only the Contract Owner is entitled to exercise any right and privilege granted by the Contract or granted by us.  For example, the Contract Owner is entitled to surrender the Contract, access Contract values through loans or withdrawals, assign the Contract, and to name or change the beneficiary.

Beneficiary

The beneficiary is entitled to receive any benefit payable on the death of the insured.  You may designate or change a beneficiary by sending us a request in a form that meets our needs.  We may ask you to send us the Contract to be endorsed.  If we receive your request in a form that meets our needs, and the Contract if we ask for it, we will file and record the change and it will take effect as of the date you sign the request.  However, if we make any payment(s) before we receive the request, we will not have to make the payment(s) again.  When we are made aware of an assignment, we will recognize the assignee’s rights before any claim payments are made to the beneficiary.  When a beneficiary is designated, any relationship shown is to the insured, unless otherwise stated.

OTHER GENERAL CONTRACT PROVISIONS

Assignment

This Contract may not be assigned if the assignment would violate any federal, state or local law or regulation prohibiting sex distinct rates for insurance.  Generally, the Contract may not be assigned to an employee benefit plan or program without our consent.  We assume no responsibility for the validity or sufficiency of any assignment.  We will not be obligated to comply with any assignment unless we receive a copy at a Service Office.

Incontestability

We will not contest the Contract after it has been in-force during the insured’s lifetime for two years from the issue date, the reinstatement date, or the effective date of any change made to the Contract that requires our approval and would increase our liability.

Misstatement of Age or Sex

If the insured's stated age or sex or both are incorrect in the Contract, we will adjust the Death Benefit payable and any amount to be paid, as required by law, to reflect the correct age and sex.  Any such benefit will be based on what the most recent deductions from the Contract Fund would have provided at the insured's correct age and sex.

Settlement Options

The Contract grants to most Contract Owners, or to the beneficiary, a variety of optional ways of receiving Contract proceeds.  Under the Contract, the Death Benefit may be paid in a single sum or under one of the optional modes of settlement.  Any Pruco Life representative authorized to sell this Contract can explain these options upon request.

Suicide Exclusion

Generally, if the insured, whether sane or insane, dies by suicide within two years from the Contract Date, the Contract will end and we will return the premiums paid, less any Contract Debt, and less any withdrawals.  Generally, if the insured, whether sane or insane, dies by suicide after two years from the issue date, but within two years of the effective date of an increase in the Basic Insurance Amount, we will pay, as to the increase in amount, no more than the sum of the premiums paid on and after the effective date of an increase.
 
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RIDERS

Target Term Rider (Not Available with Contract Form VUL-2008)

The Target Term Rider provides a flexible term insurance benefit to Attained Age 100 on the life of the insured.  If you elect to have the Target Term Rider, you specify the amount of Target Term Rider coverage you desire, from $5,000 up to four times the Contract's Basic Insurance Amount.  This amount is called the rider coverage amount and is the maximum Death Benefit payable under the rider.  The minimum Target Term Rider coverage amount is $5,000 and requires a minimum Basic Insurance Amount of $100,000 for the base Contract.  However, the Basic Insurance Amount and the Target Term Rider coverage amount, combined, must be equal to a minimum total insurance amount of $250,000.  After issue, while the rider is in-force, you may increase the rider coverage amount, subject to a minimum increase amount of $25,000 and underwriting requirements we determine.  The rider coverage amount after the increase cannot exceed four times the Contract's Basic Insurance Amount.  You may also decrease your rider coverage amount after issue, subject to a minimum amount of $10,000 per decrease.  However, we will not reduce the Target Term Rider coverage amount below $5,000, unless you request to discontinue your Target Term Rider coverage.

The Target Term Rider Death Benefit fluctuates as the base Contract's Death Benefit changes under certain circumstances described below.  When the Contract Fund has not grown to the point where the base Contract's Death Benefit is increased to satisfy the Internal Revenue Code’s definition of life insurance, the rider Death Benefit equals the rider coverage amount.  However, if the Contract Fund has grown to the point where the base Contract’s Death Benefit begins to vary as required by the Internal Revenue Code's definition of life insurance, the rider’s Death Benefit will decrease (or increase) dollar for dollar as the base Contract’s Death Benefit increases (or decreases).  The rider Death Benefit will never increase beyond the rider coverage amount.  It is possible, however, for the Contract Fund and, consequently, the base Contract’s Death Benefit to grow to the point where the rider Death Benefit is reduced to zero.  If you have a Contract with a Type A (fixed) Death Benefit and you take a withdrawal, the Target Term Rider coverage amount may require a reduction, if the Death Benefit was increased to meet the definition of life insurance.


You should consider the following factors when purchasing a Contract with a Target Term Rider:

·  
A Contract with a Target Term Rider will offer a higher cash value than an all base Contract with the same initial Death Benefit and premium payments if we continue to deduct current charges.  The cash values are higher because: (1) the Sales Load Target Premium is lower for a Contract with a Target Term Rider than for an all base Contract with the same Death Benefit and this results in lower current sales expense charges, (2) the monthly administrative charge is also lower for a Contract with a Target Term Rider than for an all base Contract with the same Death Benefit because we currently do not deduct the monthly administrative charge for the Target Term Rider, and (3) the current Cost of Insurance charge per $1,000 for the Target Term Rider is generally lower than the Cost of Insurance charge per $1,000 for the Basic Insurance Amount.  Additionally, we do not apply a surrender charge to the Target Term Rider.

·  
However, a Contract with a Target Term Rider offers the potential for lower cash values and Death Benefits than an all base Contract with the same Death Benefit if we raise our current charges to the maximum Contractual level.  For example, it is possible for maximum monthly administrative charges for a Contract with a Target Term Rider to be greater than an all base Contract.
 
 
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Other factors to consider are:

·  
The No-Lapse Guarantee for Contracts issued with a Target Term Rider is limited to seven years (five years for issue ages of 60 or above). If it is important to you to have a No-Lapse Guarantee period longer than seven years (five years for issue ages of 60 or above), you may want to purchase a Contract without a Target Term Rider.  See No-Lapse Guarantee.

·  
The Accidental Death Benefit, as described below, does not apply to any portion of the Death Benefit that is attributable to a Target Term Rider.  If it is important to you to have the maximum amount of Accidental Death Benefit allowed under your Contract, you may want to purchase a Contract without a Target Term Rider.

·  
The Enhanced Disability Benefit, as described below, is unavailable on Contracts with a Target Term Rider.  If it is important to you to have the Enhanced Disability Benefit, you may want to purchase a Contract without a Target Term Rider.

·  
The Living Needs Benefit, as described below, does not apply to the portion of the Death Benefit that is attributable to a Target Term Rider.  If it is important to you that the Living Needs Benefit applies to the entire Death Benefit, you may want to purchase a Contract without a Target Term Rider.

·  
The rider coverage amount terminates at the insured’s age 100.  If it is important that you maintain a desired level of coverage amount after the insured’s Attained Age 100, you may want to purchase a Contract without a Target Term Rider.

·  
Pruco Life pays significantly lower commissions on a Contract with a Target Term Rider than on an all base Contract with the same initial Death Benefit and premium payments.  This may provide a financial incentive for your Pruco Life representative to promote the sale of a Contract without a Target Term Rider.

Some of the factors outlined above can have effects on the financial performance of a Contract, including the amount of the Contract's cash value and Death Benefit.  It is important that you ask your Pruco Life representative to provide illustrations based on different combinations of Basic Insurance Amount and rider coverage amount.  You and your Pruco Life representative can then discuss how these combinations may address your objectives.

Other Riders

Contract Owners may be able to obtain extra fixed benefits, which may require additional charges.  These optional insurance benefits will be described in what is known as a "rider" to the Contract.  Charges applicable to the riders will be deducted from the Contract Fund on each Monthly Date, with the exception of the Overloan Protection Rider, and the Living Needs Benefit Rider.  The amounts of these benefits do not depend on the performance of the Account, although they will no longer be available if the Contract lapses, or you choose to keep the Contract in-force under the Overloan Protection Rider.  Certain restrictions may apply and are clearly described in the applicable rider.  A Pruco Life representative can explain all of these extra benefits further.  We will provide samples of the provisions upon receiving a written request.

We will not pay a benefit on any Accidental Death Benefit type rider or make payments for any disability type rider if the death or injury is caused or contributed to by war or act of war, declared or undeclared, including resistance to armed aggression.  This restriction includes service in the armed forces of any country at war.

Overloan Protection Rider - The Overloan Protection Rider guarantees protection against lapse due to loans, even if the Contract Debt exceeds the accumulated Cash Surrender Value of your Contract.  Currently, the rider may be added only at the time your Contract is issued; however, this rider is not available on Contracts that have the Accidental Death Benefit Rider.  There is no charge for adding the Overloan Protection Rider to your policy, however, a one-time fee will apply when this rider is exercised.

The following eligibility requirements must be met to exercise the rider:

(1)  
We must receive a written request in Good Order to exercise the rider benefits;
(2)  
Contract Debt must exceed the Basic Insurance Amount (Target Term Rider plus Basic Insurance Amount if you have a Target Term Rider);
(3)  
the Contract must be in-force for the later of 15 years and the Contract Anniversary after the insured’s 75th birthday;
(4)  
the Guideline Premium test must be used as the Contract’s definition of life insurance;
(5)  
Contract Debt must be a minimum of 95% of the Cash Value;
(6)  
the Cash Surrender Value must be sufficient to pay the cost of exercising the rider; and
   
 
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(7)  
your Contract must not be classified as a Modified Endowment Contract and must not qualify as a MEC as a result of exercising this rider.
 
We will send you a notification upon your becoming eligible for this benefit.

We charge a transaction fee of 3.5% of your Contract Fund amount if you exercise this rider.

When you exercise the rider, the effective date will be the next date that monthly charges are deducted following our receipt of your request in Good Order at a Service Office.  The charges and benefits of other riders available under your Contract will be discontinued, except for the Living Needs Benefit Rider.  Any benefits you may currently be receiving under the Enhanced Disability Benefit Rider will also be discontinued.

Any remaining unloaned Contract Fund value will be transferred to the fixed fund.  Additionally, fund transfers into or out of any of the Variable Investment Options will no longer be permitted.  Any Auto Rebalance, Dollar Cost Averaging, directed charges, or premium allocation instructions will be discontinued.

Premium payments will no longer be accepted for the Contract.  Instead, all payments received will be applied as loan or loan interest repayments.  We will no longer send any regularly scheduled bills, and Electronic Fund Transfer of Premium Payments will be cancelled.

If you have a Contract with a Type B (variable) Death Benefit, we will change it to a Contract with a Type A (fixed) Death Benefit.  You will no longer be permitted to make Death Benefit changes as long as your Contract remains in-force under the Overloan Protection Rider.  The Basic Insurance Amount will be changed to the greater of the Type A Death Benefit and the amount of the Contract Debt multiplied by the Attained Age factor that applies.  The Attained Age factors are shown in your Contract.

Increases and decreases to your Basic Insurance Amount, rating reductions, and withdrawals, will no longer be permitted.

Accidental Death Benefit Rider - The Accidental Death Benefit Rider provides an additional Death Benefit that is payable if the insured's death is accidental, as defined in the benefit provision.  This benefit will end on the earliest of: the end of the day before the first Contract Anniversary on or after the insured’s 100th birthday and the first Monthly Date on or after the date a request to discontinue the Rider is received in Good Order at a Service Office.  This rider is not available on Contracts that have the Overloan Protection Rider.

Children Level Term Rider - The Children Level Term Rider provides term life insurance coverage on the life of the insured's children.  The rider coverage will end on the earliest of: (1) the primary insured’s death, (2) the first Contract Anniversary on or after the primary insured’s 75th birthday, (3) the first Monthly Date on or after the date a request to discontinue the Rider is received in Good Order at a Service Office, (4) the first Contract Anniversary on or after the child’s 25th birthday, and (5) the date a rider is converted to a new Contract.

Enhanced Disability Benefit Rider - The Enhanced Disability Benefit Rider pays certain amounts into the Contract if the insured is totally disabled, as defined in the benefit provision.  This rider is not available with a Contract with a Type C (return of premium) Death Benefit or Contracts with the Target Term Rider benefit.  The rider coverage will end as of the first Contract Anniversary on or after the insured’s 60th birthday.

Living Needs Benefit Rider - The Living Needs BenefitSM Rider may be available on your Contract.  The benefit may vary by state.  There is no charge for adding the benefit to a Contract.  However, when a claim is paid under this rider, a reduction for early payment is applied and a processing fee of up to $150 per Contract will be deducted.  The Living Needs Benefit does not apply to the portion of the Death Benefit that is attributable to a Target Term Rider.

Subject to state regulatory approval, the Living Needs Benefit allows you to elect to receive an accelerated payment of all or part of the Contract's Death Benefit, adjusted to reflect current value, at a time when certain special needs exist.  The adjusted Death Benefit will always be less than the Death Benefit, but will not be less than the Contract’s Cash Surrender Value.  One or both of the following options may be available.  You should consult with a Pruco Life representative about whether additional options may be available.

The Terminal Illness Option is available on the Living Needs Benefit Rider when a licensed physician certifies the insured as terminally ill with a life expectancy of six months or less.  When that evidence is provided and confirmed by us, we will provide an accelerated payment of the portion of the Death Benefit selected by the Contract Owner as a Living Needs Benefit.  The Contract Owner may (1) elect to receive the benefit in a single sum or (2) receive equal monthly payments for six months.  If the insured dies before all the payments have been made, the present value of the remaining payments will be paid to the beneficiary designated in the Living Needs Benefit claim form.
 
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The Nursing Home Option is available on the Living Needs Benefit Rider after the insured has been confined to an eligible nursing home for six months or more.  When a licensed physician certifies that the insured is expected to remain in an eligible nursing home until death, and that is confirmed by us, we will provide an accelerated payment of the portion of the Death Benefit selected by the Contract Owner as a Living Needs Benefit.  The Contract Owner may (1) elect to receive the benefit in a single sum or (2) receive equal monthly payments for a specified number of years (not more than 10 nor less than two), depending upon the age of the insured.  If the insured dies before all of the payments have been made, the present value of the remaining payments will be paid to the beneficiary designated in the Living Needs Benefit claim form in a single sum.

Subject to state approval, all or part of the Contract's Death Benefit may be accelerated under the Living Needs Benefit.  If the benefit is only partially accelerated, a Death Benefit of at least $25,000 must remain under the Contract.  The minimum amount that may be accelerated for a Living Needs Benefit claim is $50,000.  However, we currently have an administrative practice to allow a reduced minimum of $25,000.  We reserve the right to discontinue this administrative practice in a non-discriminatory manner.

No benefit will be payable if you are required to elect it in order to meet the claims of creditors or to obtain a government benefit.  We can furnish details about the amount of Living Needs Benefit that is available to an eligible Contract Owner, and the effect on the Contract if less than the entire Death Benefit is accelerated.

You should consider whether adding this settlement option is appropriate in your given situation.  Adding the Living Needs Benefit to the Contract has no adverse consequences; however, electing to use it could.  With the exception of certain business-related Contracts, the Living Needs Benefit is excluded from income if the insured is terminally ill or chronically ill as defined in any applicable tax law (although the exclusion in the latter case may be limited).  You should consult a tax adviser before electing to receive this benefit.  Receipt of a Living Needs Benefit payment may also affect your eligibility for certain government benefits or entitlements.

REQUIREMENTS FOR ISSUANCE OF A CONTRACT

Generally, the Contract may be issued on insureds through age 85 (age 90 for Contracts issued on Contract Form VUL-2004) for Contracts with Type A (fixed) and Type B (variable) Death Benefits, through age 70 for Contracts with Type C (return of premium) Death Benefit.  Currently, the minimum Basic Insurance Amount for Contracts without a Target Term Rider is $75,000 ($50,000 for insureds below the issue age of 18, $100,000 for insureds issue ages 76-80, and $250,000 for insureds issue ages 81 and above).  The minimum Basic Insurance Amount for Contracts issued with a Type C (return of premium) Death Benefit is $250,000. See Types of Death Benefit.

For Contracts with a Target Term Rider, the minimum total Target Coverage Amount (Basic Insurance Amount plus any Target Term Rider coverage amount combined) is $250,000 (on Contract Forms VUL-2004 and VUL-2005).  Furthermore, if the Target Term Rider is added to the Contract, the minimum Basic Insurance Amount of the base Contract is $100,000, while the minimum Target Term Rider coverage amount is $5,000.  See RIDERS.  We may change the minimum Basic Insurance Amounts of the Contracts we will issue.

We require evidence of insurability, which may include a medical examination, before issuing any Contract. Preferred Best nonsmokers are offered more favorable cost of insurance rates than smokers.  We charge a higher cost of insurance rate and/or an extra amount if an additional mortality risk is involved.  We will not allow a change to your Contract if it will cause the Death Benefit to exceed our retention limits or violate any other underwriting rule.  These are the current underwriting requirements.  We reserve the right to change them on a non-discriminatory basis.

PREMIUMS

Minimum Initial Premium

The Contract offers flexibility in paying premiums.  The minimum initial premium is due on or before the Contract Date.  It is the premium needed to start the Contract.  The minimum initial premium is equal to 9% of the Limited No-Lapse Guarantee Premium, including all extras, riders, and Enhanced Disability Benefit premium for Contracts with Type A (fixed) and Type B (variable) Death Benefits without the Target Term Rider.  The minimum initial premium is equal to 9% of the Short Term No-Lapse Guarantee Premium for Contracts with Type A (fixed) and Type B (variable) Death Benefits with the Target Term Rider benefit and all Contracts with Type C (return of premium) Death Benefit.  There is no insurance under the Contract unless the minimum initial premium is paid.  Thereafter, you decide when to make premium payments and, subject to a $25 minimum, in what amounts.

We may require an additional premium if adjustments to premium payments exceed the minimum initial premium or there are Contract Fund charges due on or before the payment date.  We reserve the right to refuse to accept any payment that increases the Death Benefit by more than it increases the Contract Fund.  Furthermore, there are
 
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circumstances under which the payment of premiums in amounts that are too large may cause the Contract to be characterized as a Modified Endowment Contract, which could be significantly disadvantageous.  If you make a payment that would cause the Contract to be characterized as a Modified Endowment Contract, we will send you a letter to advise you of your options.  Generally, you have 60 days from when we received your payment to remove the excess premiums and any accrued interest.  If you choose not to remove the excess premium and accrued interest, your Contract will become permanently characterized as a Modified Endowment Contract.  We will not accept a premium payment that exceeds the Guideline Premium limit if your Contract uses the Guideline Premium definition of life insurance.  See Tax Treatment of Contract Benefits.

Generally, your initial net premium is applied to your Contract as of the Contract Date.  If we do not receive your initial premium before the Contract Date, we apply the initial premium to your Contract as of the end of the Valuation Period in which it is received in Good Order at the Payment Office.

Available Types of Premium

After the minimum initial premium is paid, no other specific premiums are required and you have a certain amount of flexibility with respect to the amount and timing for future premium payments.  Several suggested patterns of premiums are described below.  Contracts with no riders or extra risk charges will have level premiums for each premium type described below.  Understanding them may help you understand how the Contract works.
 
    Short Term No-Lapse Guarantee Premiums are premiums that, if paid at the beginning of each Contract Year, will keep the Contract in-force during the Short Term No-Lapse Guarantee period regardless of investment
        performance and assuming no loans or withdrawals. All Contracts offer a Short Term No-Lapse Guarantee period.  If you choose to continue a No-Lapse Guarantee beyond this period, you will have to begin paying premiums
        higher than the Short Term No-Lapse Guarantee Premium.  However, not all Contracts offer a guarantee beyond the Short Term No-Lapse Guarantee period.

·  
Limited No-Lapse Guarantee Premiums are premiums that, if paid at the beginning of each Contract Year, will keep the Contract in-force during the Limited No-Lapse Guarantee period regardless of investment performance and assuming no loans or withdrawals.  If you choose to continue the No-Lapse Guarantee beyond this period, you will have to begin paying premiums substantially higher than the Limited No-Lapse Guarantee Premium.  However, not all Contracts offer the No-Lapse Guarantee for this period or beyond.

·  
Lifetime No-Lapse Guarantee Premiums are premiums that, if paid at the beginning of each Contract Year, will keep the Contract in-force during the lifetime of the insured, regardless of investment performance and assuming no loans or withdrawals (not applicable to all Contracts).

The No-Lapse Guarantee periods are described under No-Lapse Guarantee on page 36.  The length of the No-Lapse Guarantee depends on your Contract Form, the Contract’s Death Benefit type, the definition of life insurance test selected at issue, and whether the Contract has a Target Term Rider benefit.  See No-Lapse Guarantee.  When you purchase a Contract, your Pruco Life representative can tell you the Short Term No-Lapse Guarantee, Limited No-Lapse Guarantee, and Lifetime No-Lapse Guarantee Premium amounts.

We can bill you for the amount you select annually, semi-annually, or quarterly.  Because the Contract is a flexible premium Contract, there are no scheduled premium due dates.  When you receive a premium notice, you are not required to pay this amount.  The Contract will remain in-force if:  (1) the Contract Fund, less any applicable surrender charges, is greater than zero and more than any Contract Debt or (2) you have paid sufficient premiums, on an accumulated basis, to meet the No-Lapse Guarantee conditions and Contract Debt is not equal to or greater than the Contract Fund, less any applicable surrender charges.  You may also pay premiums automatically through pre-authorized monthly electronic fund transfers from a bank checking account.  If you elect to use this feature, you choose the day of the month on which premiums will be paid and the premium amount.  We will then draft the same amount from your account on the same date each month.  When you apply for the Contract, you and your Pruco Life representative should discuss how frequently you would like to be billed (if at all) and for what amount.

Allocation of Premiums

On the later of the Contract Date and the end of the Valuation Period in which the initial premium is received, we deduct the charge for sales expenses and the premium based administrative charge from the initial premium.  The remainder of the initial premium and any other net premium received in Good Order at the Payment Office during the 10 day period (or longer if required by state regulation) following your receipt of the Contract will be allocated to the Money Market investment option, then the first monthly deductions are made.  After the tenth day, these Funds, adjusted for any investment results, will be transferred out of the Money Market investment option and allocated among the Variable Investment Options and/or the Fixed Rate Option according to your current premium allocation.  Your
 
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Contract may include Funds that are not currently accepting additional investments.  See the section titled "The Pruco Life Variable Universal Account".  The transfer from the Money Market investment option on the tenth day following receipt of the Contract will not be counted as one of your 12 free transfers per Contract Year or the 20 transfers per calendar year described under Transfers/Restrictions on Transfers.  If the first premium is received before the Contract Date, there will be a period during which the Contract Owner's initial premium will not be invested.

The charge for sales expenses and the premium based administrative charge will also apply to all subsequent premium payments.  The remainder of each subsequent premium payment will be invested as of the end of the Valuation Period in which it is received in Good Order at the Payment Office, in accordance with the allocation you previously designated.  The “Valuation Period” means the period of time from one determination of the value of the amount invested in a Variable Investment Option to the next.  Such determinations are made when the net asset values of the Variable Investment Options are calculated, which would be as of the close of regular trading on the New York Stock Exchange (generally 4:00 p.m. Eastern time).

Provided the Contract is neither in default, nor in-force under the provisions of the Overloan Protection Rider, you may change the way in which subsequent premiums are allocated by giving written notice to a Service Office, by our website, provided you are enrolled to use Prudential Online® Account Access, or by telephoning a Service Office, provided you are enrolled to use the Telephone Transfer System.  There is no charge for reallocating future premiums.  All percentage allocations must be in whole numbers.  For example, 33% can be selected but 33% cannot.  Of course, the total allocation to all selected investment options must equal 100%.

Transfers/Restrictions on Transfers

You may, up to 12 times each Contract Year, transfer amounts among the Variable Investment Options or to the Fixed Rate Option.  Additional transfers may be made only with our consent.  Currently, we will allow you to make additional transfers.  For the first 20 transfers in a calendar year, you may transfer amounts by proper written notice to a Service Office, by our website, provided you are enrolled to use Prudential Online® Account Access, or by telephone, provided you are enrolled to use the Telephone Transfer System.  You will automatically be enrolled to use the Telephone Transfer System unless the Contract is jointly owned or you elect not to have this privilege. Telephone transfers may not be available on Contracts that are assigned, depending on the terms of the assignment.  See Assignment.

After you have submitted 20 transfers in a calendar year, we will accept subsequent transfer requests only if they are in a form that meets our needs, bear an original signature in ink, and are sent to us by U.S. regular mail.  After you have submitted 20 transfers in a calendar year, a subsequent transfer request by telephone, fax or electronic means will be rejected, even in the event that it is inadvertently processed.

Multiple transfers that occur during the same day, but prior to the end of the Valuation Period for that day, will be counted as a single transfer.

There is no transaction charge for the first 12 transfers per Contract Year among investment options.  We may charge up to $25 for each transfer made exceeding 12 in any Contract Year.

Currently, certain transfers effected systematically under a dollar cost averaging or an automatic rebalancing program do not count towards the limit of 12 transfers per Contract Year or the limit of 20 transfers per calendar year.  In the future, we may count such transfers towards the limit.

Transfers out of the Money Market investment option will not be made until 10 days after you receive the Contract. Such transfers and any transfers due to any fund closures or mergers will not be considered towards the 12 transfers per Contract Year or the 20 transfers per calendar year.

Transfers among Variable Investment Options will take effect as of the end of the Valuation Period in which a transfer request is received in Good Order at a Service Office.  The request may be in terms of dollars, such as a request to transfer $5,000 from one Variable Investment Option to another, or may be in terms of a percentage reallocation among Variable Investment Options.  In the latter case, as with premium reallocations, the percentages must be in whole numbers.

We will use reasonable procedures, such as asking you to provide certain personal information provided on your application for insurance, to confirm that instructions given by telephone are genuine.  We will not be held liable for following telephone instructions that we reasonably believe to be genuine.  We cannot guarantee that you will be able to get through to complete a telephone transfer during peak periods such as periods of drastic economic or market change.

Only one transfer from the Fixed Rate Option will be permitted during each Contract Year.  The maximum amount per Contract you may transfer out of the Fixed Rate Option each year is the greater of:  (a) 25% of the amount in the
 
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Fixed Rate Option; and (b) $2,000.  We may change these limits in the future or waive these restrictions for limited periods of time in a non-discriminatory way, (e.g., when interest rates are declining).
 
If you exercise the Overloan Protection Rider, we will then transfer any amounts you have in the Variable Investment Options to the fixed rate investment option.  The transfer is not counted as one of the 12 transfers we allow per Contract Year and there is no charge.  Transfers out of the Fixed Rate Option and into the Variable Investment Options will not be permitted while your Contract is kept in-force under the Overloan Protection Rider.

Your Contract may include Funds that are not currently accepting additional investments.  See the section titled "The Pruco Life Variable Universal Account"

The Contract was not designed for professional market timing organizations, other organizations, or individuals using programmed, large, or frequent transfers.  Large or frequent transfers among Variable Investment Options in response to short-term fluctuations in markets, sometimes called “market timing”, can make it very difficult for Fund advisers/sub-advisers to manage the Variable Investment Options.  Large or frequent transfers may cause the Fund to hold more cash than otherwise necessary, disrupt management strategies, increase transaction costs, or affect performance to the disadvantage of other Contract Owners.  If we (in our own discretion) believe that a pattern of transfers or a specific transfer request, or group of transfer requests, may have a detrimental effect on the performance of the Variable Investment Options, or we are informed by a Fund (e.g., by the Fund’s adviser/sub-advisers) that the purchase or redemption of shares in the Variable Investment Option must be restricted because the Fund believes the transfer activity to which such purchase or redemption relates would have a detrimental effect on the performance of the affected Variable Investment Option, we may modify your right to make transfers by restricting the number, timing, and amount of transfers.  We reserve the right to prohibit transfer requests made by an individual acting under a power of attorney on behalf of more than one Contract Owner.  We will immediately notify you at the time of a transfer request if we exercise this right.

Any restrictions on transfers will be applied in a uniform manner to all persons who own Contracts like this one, and will not be waived, except as described above with respect to transfers from the Fixed Rate Option.  However, due to the discretion involved in any decision to exercise our right to restrict transfers, it is possible that some Contract Owners may be able to effect transactions that could affect Fund performance to the disadvantage of other Contract Owners.

In addition, Contract Owners who own variable life insurance or variable annuity Contracts that do not impose the transfer restrictions described above, might make more numerous and frequent transfers than Contract Owners who are subject to such limitations.  Contract Owners who are not subject to the same transfer restrictions may have the same underlying Variable Investment Options available to them, and unfavorable consequences associated with such frequent trading within the underlying Variable Investment Option (e.g., greater portfolio turnover, higher transaction costs, or performance or tax issues) may affect all Contract Owners.

The Funds have adopted their own policies and procedures with respect to excessive trading of their respective shares, and we reserve the right to enforce these policies and procedures.  The prospectuses for the Funds describe any such policies and procedures, which may be more or less restrictive than the policies and procedures we have adopted.  Under SEC rules, we are required to: (1) enter into a written agreement with each portfolio or its principal underwriter that obligates us to provide to the Fund promptly upon request certain information about the trading activity of individual Contract Owners, and (2) execute instructions from the Fund to restrict or prohibit further purchases or transfers by specific Contract Owners who violate the excessive trading policies established by the Fund.  In addition, you should be aware that some Funds may receive “omnibus” purchase and redemption orders from other insurance companies or intermediaries such as retirement plans.  The omnibus orders reflect the aggregation and netting of multiple orders from individual owners of variable insurance Contracts and/or individual retirement plan participants.  The omnibus nature of these orders may limit the Funds in their ability to apply their excessive trading policies and procedures.  In addition, the other insurance companies and/or retirement plans may have different policies and procedures or may not have any such policies and procedures because of Contractual limitations.  For these reasons, we cannot guarantee that the Funds (and thus Contract Owners) will not be harmed by transfer activity relating to other insurance companies and/or retirement plans that may invest in the Funds.

The Funds may assess a short term trading fee in connection with a transfer out of any available Variable Investment Option if the transfer occurs within a certain number of days following the date of allocation to the Variable Investment Option.  Each Fund determines the amount of the short term trading fee and when the fee is imposed. The fee is retained by or paid to the Fund and is not retained by us.  The fee will be deducted from your Contract Value to the extent allowed by law.  At present, no Fund has adopted a short-term trading fee.

Although our transfer restrictions are designed to prevent excessive transfers, they are not capable of preventing every potential occurrence of excessive transfer activity.
 
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Dollar Cost Averaging

As an administrative practice, we are currently offering a feature called Dollar Cost Averaging ("DCA").  Under this feature, either fixed dollar amounts or a percentage of the amount designated for use under the DCA option will be transferred periodically from the DCA Money Market investment option into other Variable Investment Options available under the Contract, excluding the Fixed Rate Option and any Funds that are not currently accepting additional investments.  See The Pruco Life Variable Universal Account section.  You may choose to have periodic transfers made monthly or quarterly.  DCA transfers will not begin until the Monthly Date after 10 days following your receipt of the Contract.

Each automatic transfer will take effect as of the end of the Valuation Period on the date coinciding with the periodic timing you designate provided the New York Stock Exchange is open on that date.  If the New York Stock Exchange is not open on that date, or if the date does not occur in that particular month, the transfer will take effect as of the end of the Valuation Period, which immediately follows that date.  Automatic transfers will continue until: (1) $50 or less remains of the amount designated for Dollar Cost Averaging, at which time the remaining amount will be transferred; or (2) you give us notification of a change in DCA allocation or cancellation of the feature.  Currently, a transfer that occurs under the DCA feature is not counted towards the 20 transfers permitted each calendar year or the 12 free transfers permitted each Contract Year.  We reserve the right to change this practice, modify the requirements, or discontinue the feature.  Dollar cost averaging will not be available on Contracts kept in-force under the provisions of the Overloan Protection Rider.

Auto-Rebalancing

As an administrative practice, we are currently offering a feature called Auto-Rebalancing.  This feature allows you to automatically rebalance Variable Investment Option assets at specified intervals based on percentage allocations that you choose. For example, suppose your initial investment allocation of Variable Investment Options X and Y is split 40% and 60%, respectively, and investment results cause that split to change.  You may instruct that those assets be rebalanced to your original or different allocation percentages.  Auto-Rebalancing is not available until the Monthly Date after 10 days following your receipt of the Contract.

Auto-Rebalancing can be performed on a quarterly, semi-annual, or annual basis.  Each rebalance will take effect as of the end of the Valuation Period on the date coinciding with the periodic timing you designate, provided the New York Stock Exchange is open on that date.  If the New York Stock Exchange is not open on that date, or if the date does not occur in that particular month, the transfer will take effect as of the end of the Valuation Period immediately following that date.  The Fixed Rate Option cannot participate in this administrative procedure, nor can any Funds that are no longer accepting additional investments.  See The Pruco Life Variable Universal Account section.  Currently, a transfer that occurs under the Auto-Rebalancing feature is not counted towards the 20 transfers permitted each calendar year or the 12 free transfers permitted each Contract Year.  We reserve the right to change this practice, modify the requirements, or discontinue the feature.  Auto-rebalancing will not be available on Contracts kept in-force under the provisions of the Overloan Protection Rider.

DEATH BENEFITS

Contract Date

There is no insurance under this Contract until the minimum initial premium is paid.  If a medical examination is required, the Contract Date will ordinarily be the date the examination is completed.  Under certain circumstances, we may allow the Contract to be backdated up to six months prior to the application date for the purpose of lowering the insured's issue age.  This may be advantageous for some Contract Owners as a lower issue age may result in lower current charges.

When Proceeds Are Paid

Generally, we will pay any Death Benefit, Cash Surrender Value, loan proceeds or withdrawal within seven days after all the documents required for such a payment are received in Good Order at a Service Office.  Other than the Death Benefit, which is determined as of the date of death, the amount will be determined as of the end of the Valuation Period in which the necessary documents are received in Good Order at a Service Office.  However, we may delay payment of proceeds from the Variable Investment Option[s] and the variable portion of the Death Benefit due under the Contract if the disposal or valuation of the Account's assets is not reasonably practicable because the New York Stock Exchange is closed for other than a regular holiday or weekend, trading is restricted by the SEC, or the SEC declares that an emergency exists.
 
33
 

 
 
We have the right to delay payment of the Cash Surrender Value attributable to the Fixed Rate Option for up to six months (or a shorter period if required by applicable law).  We will pay interest of at least 3% per year if such a payment is delayed for more than 30 days (or a shorter period if required by applicable law).

Death Claim Settlement Options
 
The beneficiary may choose to receive death claim proceeds by any of the settlement options described in the Contract or by payment of a lump sum check.  In addition to the settlement options described in your Contract, currently, in certain circumstances, the beneficiary may choose the payment of death claim proceeds by way of Prudential's retained asset settlement option (the "Alliance Account").  If the Alliance Account is selected, Prudential will provide a kit to the beneficiary, which includes: (1) an account certificate describing the death claim proceeds, the current interest rate, and the terms of the Alliance Account; and (2) a guide that explains how the Alliance Account works.  Amounts in an Alliance Account may be withdrawn by the beneficiary at any time.  Any Pruco Life representative authorized to sell this Contract can explain this option upon request.

Types of Death Benefit

You may select from three types of Death Benefit at issue.  A Contract with a Type A (fixed) Death Benefit has a Death Benefit, which will generally equal the Basic Insurance Amount.  Favorable investment results and additional premium payments will generally increase the Cash Surrender Value and decrease the net amount at risk and result in lower charges. This type of Death Benefit does not vary with the investment performance of the investment options you selected, except when the premiums you pay or favorable investment performance causes the Contract Fund to grow to the point where we may increase the Death Benefit to ensure that the Contract will satisfy the Internal Revenue Code’s definition of life insurance.  See How a Contract's Cash Surrender Value Will Vary.

A Contract with a Type B (variable) Death Benefit has a Death Benefit, which will generally equal the Basic Insurance Amount plus the Contract Fund.  Favorable investment performance and additional premium payments will generally increase your Contract's Death Benefit and Cash Surrender Value.  However, the increase in the Cash Surrender Value for a Contract with a Type B (variable) Death Benefit may be less than the increase in Cash Surrender Value for a Contract with a Type A (fixed) Death Benefit because a Contract with a Type B (variable) Death Benefit has a greater cost of insurance charge due to a greater net amount at risk.  As long as the Contract is not in default, there have been no withdrawals, and there is no Contract Debt, the Death Benefit may not fall below the Basic Insurance Amount stated in the Contract.  We may increase the Death Benefit to ensure that the Contract will satisfy the Internal Revenue Code’s definition of life insurance. See How a Contract's Cash Surrender Value Will Vary.

A Contract with a Type C (return of premium) Death Benefit has a Death Benefit, which will generally equal the Basic Insurance Amount plus the total premiums paid into the Contract less withdrawals, both accumulated at an interest rate (between 0% and 8%; in ½% increments) chosen by the Contract Owner to the date of death.  The Death Benefit on a Contract with a Type C (return of premium) Death Benefit is limited to the Basic Insurance Amount plus an amount equal to the: Type C Limiting Amount multiplied by the Type C Death Benefit Factor plus the Contract Fund. See the Contract Limitations section of your Contract.  Within limits, this Death Benefit type allows the beneficiary, in effect, to recover the cost of the Contract, plus a predetermined rate of return, upon the death of the insured.  Favorable investment performance and payment of additional premiums will generally increase the Contract's Cash Surrender Value.  However, the increase in the Cash Surrender Value for a Contract with a Type C (return of premium) Death Benefit may be less than the increase in Cash Surrender Value for a Contract with a Type A (fixed) Death Benefit because a Contract with a Type C (return of premium) Death Benefit has a greater cost of insurance charge due to a greater net amount at risk.  The increase in Cash Surrender Value for a Contract with a Type C (return of premium) Death Benefit may be more or less than the increase in Cash Surrender Value for a Contract with a Type B (variable) Death Benefit depending on earnings, the Type C interest rate you chose, and the amount of any withdrawals.  If you take a withdrawal, it is possible for a Contract with a Type C (return of premium) Death Benefit to fall below the Basic Insurance Amount.  We may increase the Death Benefit to ensure that the Contract will satisfy the Internal Revenue Code’s definition of life insurance.  See How a Contract’s Cash Surrender Value Will Vary.

Contract Owners of a Contract with a Type A (fixed) Death Benefit should note that any withdrawal may result in a reduction of the Basic Insurance Amount, a reduction in the Target Term Rider Death Benefit, and the deduction of any applicable surrender charges.  We will not allow you to make a withdrawal that will decrease the Basic Insurance Amount below the minimum Basic Insurance Amount.  For a Contract with a Type B (variable) Death Benefit and a Contract with a Type C (return of premium) Death Benefit, withdrawals will not change the Basic Insurance Amount.  See Withdrawals.

The way in which the Cash Surrender Value and Death Benefit will change depends significantly upon the investment results that are actually achieved.
 
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Changing the Type of Death Benefit

You may change the type of Death Benefit any time after issue and subject to our approval.  We will increase or decrease the Basic Insurance Amount so that the Death Benefit immediately after the change matches the Death Benefit immediately before the change. The Basic Insurance Amount after a change may not be lower than the minimum Basic Insurance Amount applicable to the Contract.  See REQUIREMENTS FOR ISSUANCE OF A CONTRACT.  We may deduct a transaction charge of up to $25 for any change in the Basic Insurance Amount, although we do not currently do so.  A type change that reduces the Basic Insurance Amount may result in the assessment of surrender charges.  See CHARGES AND EXPENSES.

If you are changing your Contract’s type of Death Benefit from a Contract with a Type A (fixed) Death Benefit to a Contract with a Type B (variable) Death Benefit, we will reduce the Basic Insurance Amount by the amount in your Contract Fund on the date the change takes place.

If you are changing from a Contract with a Type B (variable) Death Benefit to a Contract with a Type A (fixed) Death Benefit, we will increase the Basic Insurance Amount by the amount in your Contract Fund on the date the change takes place.

If you are changing from a Contract with a Type C (return of premium) Death Benefit to a Contract with a Type A (fixed) Death Benefit, we will change the Basic Insurance Amount by adding the lesser of (a) the total premiums paid minus total withdrawals to this Contract, both accumulated with interest at the rate(s) displayed in your Contract Data pages and (b) the Contract Fund before deduction of any monthly charge due on that date plus the product of the Type C Limiting Amount multiplied by the Type C Death Benefit Factor.  The Type C Limiting Amount and the Type C Death Benefit Factor are both found in the Contract Limitations section of your Contract Data pages.

If you are changing from a Contract with a Type C (return of premium) Death Benefit to a Contract with a Type B (variable) Death Benefit, we first find the difference between: (1) the Contract Fund and (2) the lesser of (a) the total premiums paid minus total withdrawals to this Contract both accumulated with interest at the rate(s) displayed in your Contract Data pages and (b) the Contract Fund before deduction of any monthly charge due on that date plus the product of the Type C Limiting Amount multiplied by the Type C Death Benefit Factor.  The Type C Limiting Amount and the Type C Death Benefit Factor are both found in the Contract Limitations section of your Contract Data pages.  If (2) is larger than (1), we will increase the Basic Insurance Amount by that difference.  If (1) is larger than (2), we will reduce the Basic Insurance Amount by that difference.

You may change your Contract’s Death Benefit type after issue, however, if you choose a Contract with a Type A (fixed) Death Benefit or a Contract with a Type B (variable) Death Benefit at issue, you will not be able to change to a Contract with a Type C (return of premium) Death Benefit thereafter.  If you change a Contract with a Type C (return of premium) Death Benefit to a Contract with a Type A (fixed) Death Benefit or a Contract with a Type B (variable) Death Benefit after issue, you will not be able to change back to a Contract with a Type C (return of premium) Death Benefit. We will not allow a change to your Contract if it will cause the Death Benefit to exceed our retention limits or violate any other underwriting rule.

The following chart illustrates the changes in Basic Insurance Amount with each change of Death Benefit type described above.  The chart assumes a $50,000 Contract Fund and a $300,000 Death Benefit.  For changes from a Type C Death Benefit, the chart assumes $40,000 in total premiums minus total withdrawals and the rate chosen to accumulate premiums is 0%.

Basic Insurance Amount
FROM
TO
Type A
$300,000
Type B
$250,000
Type C
N/A
Type B
$250,000
Type A
$300,000
Type C
N/A
Type C
$260,000
Type A
$300,000
Type B
$250,000

You may request a change in the type of Death Benefit by sending us a request in a form that meets our needs.  If the change is approved, we will recompute the Contract's charges and appropriate tables and send you new Contract Data pages.  We may require you to send us your Contract before making the change.  There may be circumstances under
 
35
 


which a change in the Death Benefit type may cause the Contract to be classified as a Modified Endowment Contract, which could be significantly disadvantageous.  See Tax Treatment of Contract Benefits.
 
No-Lapse Guarantee

If you pay a sufficient amount of premium on an accumulated basis, we will guarantee that your Contract will not lapse as a result of unfavorable investment performance, and a Death Benefit will be paid upon the death of the insured, even if your Contract Fund value drops to zero.  Withdrawals and outstanding Contract loans may adversely affect the status of the No-Lapse Guarantee.  See Withdrawals and Loans.

At the Contract Date and on each Monthly Date, during the No-Lapse Guarantee period shown on your Contract Data pages, we calculate your Contract's “Accumulated Net Payments” as of that date.  Accumulated Net Payments equal the premiums you paid, accumulated at an effective annual rate of 4%, less withdrawals accumulated at 4%, (and for Contracts that had previously lapsed because of excess Contract Debt, less the Contract Debt in effect at the time of lapse, also accumulated at 4% starting at the date of default).

We also calculate No-Lapse Guarantee Values.  These are values used solely to determine if a No-Lapse Guarantee is in effect.  These are not cash values that you can realize by surrendering the Contract, nor are they payable Death Benefits.  The Contract Data pages in your Contract contain a table of No-Lapse Guarantee Values, calculated as of Contract Anniversaries.  Values for non-anniversary Monthly Dates will reflect the number of months elapsed between Contract Anniversaries.

On each Monthly Date, we will compare your Accumulated Net Payments to the No-Lapse Guarantee Value during the No-Lapse Guarantee period shown on your Contract Data pages.  If your Accumulated Net Payments equal or exceed the No-Lapse Guarantee Value, and the Contract Debt does not equal or exceed the Contract Fund less any applicable surrender charges, then the Contract is kept in-force, regardless of the amount in the Contract Fund.

The Short Term No-Lapse Guarantee Premiums, Limited No-Lapse Guarantee Premiums, and Lifetime No-Lapse Guarantee Premiums are payments that correspond to the No-Lapse Guarantee Values shown on your Contract Data pages.  Payment of the Short Term No-Lapse Guarantee Premium at the beginning of each Contract Year guarantees that your Contract will not lapse during the Short Term No-Lapse Guarantee period, assuming there are no loans or withdrawals.  However, continued payment of the Short Term No-Lapse Guarantee Premium after this period will not assure that your Contract's Accumulated Net Payments will continue to meet the No-Lapse Guarantee Values and prevent the Contract from lapsing.  See PREMIUMS.

If you want a longer No-Lapse Guarantee, paying the Limited No-Lapse Guarantee Premium at the beginning of each Contract Year guarantees your Contract against lapse during the Limited No-Lapse Guarantee period, assuming no loans or withdrawals.  However, payment of the Limited No-Lapse Guarantee Premium after this Limited No-Lapse Guarantee period, will not assure that your Contract's Accumulated Net Payments will continue to meet the No-Lapse Guarantee Values and prevent the Contract from lapsing.

If you want a No-Lapse Guarantee to last the lifetime of the insured, then you should expect to pay at least the Lifetime No-Lapse Guarantee Premium at the start of each Contract Year.  Paying the Lifetime No-Lapse Guarantee Premium at the beginning of each Contract Year guarantees your Contract against lapse for the insured's lifetime, assuming no loans or withdrawals.

For Contracts issued on Contract Form VUL-2008, the Short Term No-Lapse Guarantee period is 8 years (6 years for ages 60 and older).  The Limited No-Lapse Guarantee period lasts until the later to occur of Attained Age 75 or 10 years after issue.  The Lifetime No-Lapse Guarantee period requires payments of the Lifetime No-Lapse Guarantee Premium to Attained Age 121.

For Contracts issued on Contract Forms VUL-2004 or VUL-2005, the Short Term No-Lapse Guarantee period is 7 years (5 years for ages 60 and older) The Limited No-Lapse Guarantee period is the later to occur of Attained Age 70 or 10 years after issue.  The Lifetime No-Lapse Guarantee period requires premium payments to Attained Age 100.

The following tables provide sample Short Term No-Lapse, Limited No-Lapse, and Lifetime No-Lapse Guarantee Premiums (to the nearest dollar).  The examples assume:  (1) the insured is a male, Preferred Best, with no extra risk or substandard ratings; (2) a $250,000 Basic Insurance Amount; (3) no extra benefit riders have been added to the Contract; and (4) the Cash Value Accumulation Test has been elected for definition of life insurance testing.
 
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Illustrative Annual Premiums
(Contracts issued on Contract Form VUL-2005 and Contract Form VUL-2008)
Age of insured at issue
Type of
Death Benefit Chosen
Short Term No-
Lapse Guarantee Premium
Limited No-Lapse
Guarantee Premium
Lifetime No-Lapse
Guarantee Premium
40
Type A (Fixed)
$1,338
$2,138
$4,765
40
Type B (Variable)
$1,340
$2,220
$14,185
40
Type C (Return of Premium)
$1,340
N/A
N/A
60
Type A (Fixed)
$4,878
$6,458
$12,963
60
Type B (Variable)
$4,900
$6,510
$33,195
60
Type C (Return of Premium)
$4,900
N/A
N/A
80
Type A (Fixed)
$16,203
$37,385
$47,235
80
Type B (Variable)
$22,353
$41,788
$83,015
80
Type C (Return of Premium)
N/A
N/A
N/A



Illustrative Annual Premiums
(Contracts issued on Contract Form VUL-2004)
Age of insured at issue
Type of
Death Benefit Chosen
Short Term No-Lapse Guarantee Premium
Limited No-Lapse Guarantee Premium
Lifetime No-Lapse Guarantee Premium
40
Type A (Fixed)
$1,125
$2,138
$4,765
40
Type B (Variable)
$1,210
$2,220
$14,185
40
Type C (Return of Premium)
$1,210
N/A
N/A
60
Type A (Fixed)
$3,363
$7,158
$12,963
60
Type B (Variable)
$4,415
$7,218
$33,195
60
Type C (Return of Premium)
$4,415
N/A
N/A
80
Type A (Fixed)
$16,203
$39,345
$47,235
80
Type B (Variable)
$22,353
$43,980
$83,015
80
Type C (Return of Premium)
N/A
N/A
N/A

Paying the Short Term No-Lapse, Limited No-Lapse, or Lifetime No-Lapse Guarantee Premiums at the start of each Contract Year is one way of reaching the No-Lapse Guarantee Values; it is certainly not the only way.  The No-Lapse Guarantee allows considerable flexibility as to the timing of premium payments.  Your Pruco Life representative can supply sample illustrations of various premium amount and frequency combinations that correspond to the No-Lapse Guarantee Values.

When determining what premium amounts to pay and the frequency of your payments, you should consider carefully the value of maintaining a No-Lapse Guarantee.  For example, for Contracts issued on Contract Form VUL-2008, if you desire the Limited No-Lapse Guarantee until the later to occur of the insured's Attained Age 75 or 10 years after issue, you may prefer to pay at least the Limited No-Lapse Guarantee Premium in all years, rather than paying the lower Short Term No-Lapse Guarantee Premium in the first eight years (six years for issue ages 60 and above).  If you pay only the Short Term No-Lapse Guarantee Premium in the first eight years (six years for issue ages 60 and above), you will need to pay more than the Limited No-Lapse Guarantee Premium at the beginning of the 9th year (7th year for issue ages 60 and above) in order to continue the No-Lapse Guarantee.

Similarly, if you desire the Lifetime No-Lapse Guarantee for lifetime protection, you may prefer to pay generally higher premiums in all years, rather than trying to make such payments on an as needed basis.  For example, if you have Contract Form VUL-2008 and you pay only Limited No-Lapse Guarantee Premiums until the later of the insured's Attained Age 75 or 10 years after issue, a substantial amount may be required to meet the subsequent Lifetime No-Lapse
 
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Guarantee Values and continue the guarantee.  In addition, it is possible that the payment required to continue the guarantee beyond this period could exceed the premium payments allowed to be paid without causing the Contract to become a Modified Endowment Contract.  See Tax Treatment of Contract Benefits.

Not all Contracts will have the No-Lapse Guarantee available in all years.  All Contracts have a Short Term No-Lapse Guarantee period.  A Contract with a Target Term Rider and/or a Contract with a Type C (return of premium) Death Benefit will only have a Short Term No-Lapse Guarantee available.  All other Contracts have a second, longer Limited No-Lapse Guarantee.  Additionally, there is a Lifetime No-Lapse Guarantee period for Contracts with Type A (fixed) or Type B (variable) Death Benefits, that have elected the Cash Value Accumulation Test for definition of life insurance.  Your Contract Data pages will show No-Lapse Guarantee Values for the duration available with your Contract.  See Types of Death Benefit and Tax Treatment of Contract Benefits.

Increases in Basic Insurance Amount

After your first Contract Anniversary, you may increase the amount of insurance by increasing the Basic Insurance Amount of the Contract, thus creating an additional Coverage Segment.  The increase will be subject to the underwriting requirements we determine.

The following conditions must be met:

(1)   
you must ask for the change in a form that meets our needs;
(2)   
the amount of the increase must be at least equal to the minimum increase in Basic Insurance Amount shown under Contract Limitations in your Contract Data pages;
(3)   
you must prove to us that the insured is insurable for any increase;
(4)   
the Contract must not be in default;
(5)   
we must not be paying premiums into the Contract as a result of the insured's total disability;
(6)   
if we ask you to do so, you must send us the Contract to be endorsed; and
(7)   
your Contract must not be in-force under the provisions of the Overloan Protection Rider.

If we approve the change, we will send you new Contract Data pages showing the amount and effective date of the change and the recomputed charges, values and limitations.  If the insured is not living on the effective date, the change will not take effect.  Currently, no transaction charge is being made in connection with an increase in Basic Insurance Amount.  However, we reserve the right to charge such a fee in an amount of up to $25.

The Sales Load Target Premium is calculated separately for each Coverage Segment.  When premiums are paid, each payment is allocated to each Coverage Segment based on the proportion of the Sales Load Target Premium in each segment to the total Sales Load Target Premiums of all segments.  The current sales load charge for Contracts issued on Contract Form VUL-2008 or Contract Form VUL-2005 is 4% in Contract Years one through four and 3% in Contract Years five through ten of premiums paid up to the amount of the Sales Load Target Premium.  We also charge 3.5% in Contract Years one through four and 2.5% in Contract Years five through 10 of premiums paid in excess of this amount.  We do not apply a sales load charge after the tenth Contract Year.

Contracts issued on Contract Form VUL-2004 are charged 4% of allocated premiums paid up to the amount of the Sales Load Target Premium and 2% of allocated premiums paid in excess of this amount for the first 10 Contract Years.  We do not make a sales load charge after the tenth Contract Year.  See the definition of Contract Year for an increase in Basic Insurance Amount under DEFINITIONS OF SPECIAL TERMS USED IN THIS PROSPECTUS.

Each Coverage Segment will have its own surrender charge period beginning on that segment’s effective date and its own surrender charge threshold.  The surrender charge threshold is the segment’s lowest coverage amount since its effective date.  See Decreases in Basic Insurance Amount and Surrender Charges.

The maximum COI rates for a Coverage Segment representing an increase in Basic Insurance Amount are based upon 2001 CSO Mortality Tables for Contracts issued on Contract Form VUL-2008 (1980 CSO Mortality Tables for Contracts issued on Contract Forms VUL-2004 and VUL-2005), the age at the effective date of the increase and the number of years since then, sex (except where unisex rates apply), underwriting class, smoker/nonsmoker status, and extra rating class, if any.  The net amount at risk for the whole Contract (the Death Benefit minus the Contract Fund) is allocated to each Coverage Segment based on the proportion of its Basic Insurance Amount to the total of all Coverage Segments.  In addition, the Attained Age factor for a Contract with an increase in Basic Insurance Amount is based on the insured's Attained Age for the initial Coverage Segment.

If you elect to increase the Basic Insurance Amount of your Contract, you will receive a "free-look" right that will apply only to the increase in Basic Insurance Amount, not the entire Contract.  This right is comparable to the right afforded to the purchaser of a new Contract, except that, any COI charge for the increase in the Basic Insurance Amount will be
 
38
 


returned to the Contract Fund instead of a refund of premium.  Generally, the "free-look" right must be exercised no later than 10 days after receipt of the Contract with an increase.

Payment of a significant premium in conjunction with an increase in Basic Insurance Amount may cause the Contract to be classified as a Modified Endowment Contract.  See Tax Treatment of Contract Benefits.  Therefore, before increasing the Basic Insurance Amount, you should consult with your tax adviser and your Pruco Life representative.

Decreases in Basic Insurance Amount

You have the option of decreasing the Basic Insurance Amount of your Contract without withdrawing any Cash Surrender Value.  If a change in circumstances causes you to determine that your amount of insurance is greater than needed, a decrease will reduce your insurance protection and the monthly deductions for the cost of insurance.

The following conditions must be met:

(1)  
the amount of the decrease must be at least equal to the minimum decrease in the Basic Insurance Amount shown under Contract Limitations in your Contract Data pages;
(2)  
the Basic Insurance Amount after the decrease must be at least equal to the minimum Basic Insurance Amount shown under Contract Limitations in your Contract Data pages;
(3)  
the Contract must not be in default;
(4)  
the surrender charge on the decrease, if any, plus any transaction charge for the decrease may not exceed the Contract Fund;
(5)  
if we ask you to do so, you must send us the Contract to be endorsed; and
(6)  
your Contract must not be in-force under the provisions of the Overloan Protection Rider.

If we approve the decrease, we will send you new Contract Data pages showing the amount and effective date of the change and the recomputed charges, values, and limitations.  Currently, no transaction charge is being made in connection with a decrease in the Basic Insurance Amount.  However, we reserve the right to charge such a fee in an amount of up to $25.
 
 
For Contracts with more than one Coverage Segment, a decrease in Basic Insurance Amount will reduce each Coverage Segment based on the proportion of each Coverage Segment amount to the total of all Coverage Segment amounts before the decrease.  Each Coverage Segment will have its own surrender charge threshold equal to the segment’s lowest coverage amount since its effective date.  If the decrease in Basic Insurance Amount reduces a Coverage Segment to an amount less than its surrender charge threshold, we will deduct a surrender charge.  See Surrender Charges.

We may decline a decrease in the Basic Insurance Amount if we determine it would cause the Contract to fail to qualify as "life insurance" for purposes of Section 7702 of the Internal Revenue Code.  See Tax Treatment of Contract Benefits.

It is important to note, however, that if the Basic Insurance Amount is decreased, there is a possibility that the Contract will be classified as a Modified Endowment Contract.  See Tax Treatment of Contract Benefits.  You should consult with your tax adviser and your Pruco Life representative before requesting any decrease in Basic Insurance Amount.

CONTRACT VALUES

Surrender of a Contract
 
You may surrender your Contract at any time for its Cash Surrender Value (referred to as net cash value in the Contract) while the insured is living.  To surrender your Contract, we may require you to deliver or mail the following items in Good Order to a Service Office; the Contract, a signed request for surrender, and any tax withholding information required under federal or state law.  Generally, we will pay your Contract’s Cash Surrender Value within seven days after all the documents required for such a payment are received in Good Order at a Service Office.  Surrender of a Contract may have tax consequences.  See Tax Treatment of Contract Benefits.

Additional requirements exist if you are exchanging your Contract for a new one at another insurance company.  We specifically require a properly signed assignment to change ownership of your Contract to the new insurer and a request for surrender, signed by an authorized officer of the new insurer.  The new insurer should submit these documents directly to us by sending them in Good Order to our Customer Value Service Center in Minneapolis.  Generally, we will pay your Contract’s Cash Surrender Value to the new insurer within seven days after all the documents required for such a payment are received in Good Order at our Customer Value Service Center.
 
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How a Contract's Cash Surrender Value Will Vary

The Cash Surrender Value will be determined as of the end of the Valuation Period in which a surrender request is received in Good Order at a Service Office.  The Contract's Cash Surrender Value on any date will be the Contract Fund less any applicable surrender charges and less any Contract Debt.  The Contract Fund value changes daily, reflecting:

(1)  
increases or decreases in the value of the Variable Investment Option[s];
(2)  
interest credited on any amounts allocated to the Fixed Rate Option;
(3)  
interest credited on any loan; and
(4)  
the daily asset charge for mortality and expense risks assessed against the Variable Investment Options.

The Contract Fund value also changes to reflect the receipt of premium payments after any charges are deducted and the monthly deductions described under CHARGES AND EXPENSES.  Upon request, we will tell you the Cash Surrender Value of your Contract.  It is possible for the Cash Surrender Value of a Contract to decline to zero because of unfavorable investment performance or outstanding Contract Debt.

Loans

You may borrow an amount up to the current loan value of your Contract less any existing Contract Debt using the Contract as the only security for the loan.  The loan value at any time is equal to the sum of (1) 99% of the portion of the cash value attributable to the Variable Investment Options and (2) the balance of the cash value, provided the Contract is not in default.  The cash value is equal to the Contract Fund less any surrender charge.  A Contract in default has no loan value.  For Contracts issued on Contract Form VUL-2008, there is no minimum loan amount.  The minimum loan amount you may borrow if you have Contract Form VUL-2004 or Contract Form VUL-2005 is generally $500, but may be lower in some states.

Interest charged on a loan accrues daily.  We charge interest on the full loan amount, including all unpaid interest.  Interest is due on each Contract Anniversary or when the loan is paid back, whichever comes first.  If interest is not paid when due, we will increase the loan amount by any unpaid interest.  We charge interest at an effective annual rate of 4% for standard loans.

A portion of any amount you borrow on or after the 10th Contract Anniversary may be considered a preferred loan. The maximum preferred loan amount is the total amount you may borrow minus the total net premiums paid (net premiums equal premiums paid less total withdrawals, if any).  If the net premium amount is less than zero, we will, for purposes of this calculation, consider it to be zero.  On the tenth Contract Anniversary and each Contract Anniversary thereafter, if the insured is living and the Contract is not in default, any existing loan amount will automatically be converted to a preferred loan to the extent that there is a preferred loan amount available.  Preferred loans are charged interest at an effective annual rate of 3.10%.

When a loan is made, an amount equal to the loan proceeds is transferred out of the Variable Investment Options and/or the Fixed Rate Option, as applicable.  Unless you ask us to take the loan amount from specific Variable Investment Options and we agree, the reduction will be made in the same proportions as the value in each Variable Investment Option and the Fixed Rate Option bears to the total value of the Contract.  While a loan is outstanding, the amount that was transferred will continue to be treated as part of the Contract Fund.  It will be credited with interest at an effective annual rate of 3%.  On each Monthly Date, we will increase the portion of the Contract Fund in the investment options by interest credits accrued on the loan since the last Monthly Date.  The net interest rate spread of a standard loan is 1% and the net interest rate spread of a preferred loan is 0.10%.

The Contract Debt is the amount of all outstanding loans plus any interest accrued but not yet due.  If, on any Monthly Date, the Contract Debt equals or exceeds the Contract Fund less any applicable surrender charges, the Contract will go into default.  The No-Lapse Guarantee will not prevent default under those circumstances.  We will notify you of a 61-day grace period, within which time you may repay all or enough of the loan to obtain a positive Cash Surrender Value and thus keep the Contract in-force.  If the Contract lapses or is surrendered, the amount of unpaid Contract Debt will be treated as a distribution and will be immediately taxable to the extent of gain in the Contract.  Reinstatement of the Contract after lapse will not eliminate the taxable income, which we are required to report to the Internal Revenue Service.  See LAPSE AND REINSTATEMENT and Tax Treatment of Contract Benefits - Pre-Death Distributions.
 
If your Contract includes the Overloan Protection Rider and you meet the requirements to exercise the rider, you may have protection against lapse due to excessive Contract Debt.  See Overloan Protection Rider - Other Riders section.
 
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Loans you take against the Contract are ordinarily treated as debt and are not considered distributions subject to tax. However, you should know that the Internal Revenue Service may take the position that the loan should be treated as a distribution for tax purposes because of the relatively low differential between the loan interest rate and the Contract’s crediting rate.  Distributions are subject to income tax.  Were the Internal Revenue Service to take this position, we would take reasonable steps to attempt to avoid this result, including modifying the Contract’s loan provisions, but cannot guarantee that such efforts would be successful.

A loan will not cause the Contract to lapse as long as Contract Debt does not equal or exceed the Contract Fund, less any applicable surrender charges.  Loans from Modified Endowment Contracts may be treated for tax purposes as distributions of income.  See Tax Treatment of Contract Benefits.

Any Contract Debt will directly reduce a Contract's Cash Surrender Value and will be subtracted from the Death Benefit to determine the amount payable.  In addition, even if the loan is fully repaid, it may have an effect on future Death Benefits because the investment results of the selected investment options will apply only to the amount remaining invested under those options.  The longer the loan is outstanding, the greater the effect is likely to be.  The effect could be favorable or unfavorable.  If investment results are greater than the rate being credited on the amount of the loan while the loan is outstanding, values under the Contract will not increase as rapidly as they would have if no loan had been made.  If investment results are below that rate, Contract values will be higher than they would have been had no loan been made.

Loan repayments are applied to reduce the total outstanding Contract Debt, which is equal to the principal plus accrued interest.  Interest accrues daily on the total outstanding Contract Debt, and making a loan repayment will reduce the amount of interest accruing.

Loan repayments will be applied towards the loan according to when they are received.  Loan interest is due 21 days prior to your Contract Anniversary.  If we receive your loan repayment within 21 days prior to your Contract Anniversary, we will apply the repayment towards interest due on a standard loan first, then towards the interest due on a preferred loan, if applicable.  Any loan repayment amount exceeding the interest due is applied towards the existing principal amount of a standard loan first, then towards the principal amount of a preferred loan, if applicable.

If we receive your loan repayment at any time outside of 21 days prior to your Contract Anniversary, we will apply the repayment towards the principal amount of a standard loan first, then to the principal amount of a preferred loan, if applicable.  We will apply the remainder of the loan repayment towards the interest due on a standard loan, then towards the interest due on a preferred loan, if applicable.

When you repay all or part of a loan, we will increase the portion of the Contract Fund in the investment options by the amount of the loan you repay plus interest credits accrued on the loan since the last transaction date.  We will apply the loan repayment to the investment allocation used for future premium payments as of the loan repayment date.  If loan interest is paid when due, it will not change the portion of the Contract Fund allocated to the investment options.  We reserve the right to change the manner in which we allocate loan repayments.

Withdrawals

You may withdraw a portion of the Contract's Cash Surrender Value without surrendering the Contract, subject to the following restrictions:

(a)  
Your Contract’s Cash Surrender Value after the withdrawal may not be less than or equal to zero after deducting any charges associated with the withdrawal.
(b)  
The Cash Surrender Value after the withdrawal must be an amount that we estimate will be sufficient to cover two months of Contract Fund deductions.
(c)  
The withdrawal amount must be at least $500.
(d)  
Your Contract must not be in-force under the provisions of the Overloan Protection Rider.

There is a transaction fee for each withdrawal, which is the lesser of: (a) $25 and; (b) 2% of the withdrawal amount.  A withdrawal may not be repaid except as a premium subject to the applicable charges.  Upon request, we will tell you how much you may withdraw.  Withdrawal of the Cash Surrender Value may have tax consequences.  See Tax Treatment of Contract Benefits.

Whenever a withdrawal is made, the Death Benefit may immediately be reduced by at least the amount of the withdrawal.  Withdrawals under a Contract with a Type B (variable) Death Benefit and a Contract with a Type C (return of premium) Death Benefit, will not change the Basic Insurance Amount.  However, under a Contract with a Type A (fixed) Death Benefit, the withdrawal may require a reduction in the Basic Insurance Amount and Target Term Rider coverage amount.  If a decrease in Basic Insurance Amount reduces a Coverage Segment below its surrender charge threshold, a surrender charge may be deducted.  See Surrender Charges.  No withdrawal will be permitted under a
 
 
41
 


Contract with a Type A (fixed) Death Benefit if it would result in a Basic Insurance Amount of less than the minimum Basic Insurance Amount shown under Contract Limitations in your Contract Data pages.  It is important to note, however, that if the Basic Insurance Amount is decreased, there is a possibility that the Contract might be classified as a Modified Endowment Contract.  Before making any withdrawal that causes a decrease in Basic Insurance Amount, you should consult with your tax adviser and your Pruco Life representative.  See Tax Treatment of Contract Benefits.

Currently, we will provide an authorization form if your withdrawal request causes a decrease in Basic Insurance Amount that results in your Contract being classified as a Modified Endowment Contract.  The authorization form will confirm that you are aware of your Contract becoming a Modified Endowment Contract if the transaction is completed.  We will complete the transaction and send a confirmation notice after we receive the completed authorization form in Good Order at a Service Office.

When a withdrawal is made, the Contract Fund is reduced by the withdrawal amount and any charges associated with the withdrawal.  An amount equal to the reduction in the Contract Fund will be withdrawn proportionally from the investment options unless you direct otherwise.  Withdrawal of any portion of the Cash Surrender Value increases the risk that the Contract Fund may be insufficient to provide Contract benefits.  If such a withdrawal is followed by unfavorable investment experience, the Contract may go into default.  Withdrawals may also affect whether a Contract is kept in-force under the No-Lapse Guarantee, since withdrawals decrease your Accumulated Net Payments.  See No-Lapse Guarantee.

Generally, we will pay any withdrawal amount within seven days after all the documents required for such a payment are received in Good Order at a Service Office.  See When Proceeds Are Paid.

A Contract returned during the “free-look” period shall be deemed void from the beginning, and not considered a surrender or withdrawal.

LAPSE AND REINSTATEMENT

We will determine the value of the Contract Fund on each Monthly Date.  If the Contract Fund less any applicable surrender charges is zero or less, the Contract is in default unless it remains in-force under a No-Lapse Guarantee, assuming there are no outstanding loans.  See No-Lapse Guarantee.  Separately, if the Contract Debt ever grows to be equal to or more than the Contract Fund less any applicable surrender charges, the Contract will be in default.  Should this happen, we will send you a notice of default setting forth the payment which we estimate will keep the Contract in-force for three months from the date of default.  This payment must be received at the Payment Office within the 61-day grace period after the notice of default is mailed or the Contract will end and have no value.  A Contract that lapses with an outstanding Contract loan may have tax consequences.  See Tax Treatment of Contract Benefits.

A Contract that ended in default may be reinstated within five years after the date of default, if the following conditions are met:

(1)   
renewed evidence of insurability is provided on the insured;
(2)   
submission of certain payments sufficient to bring the Contract up to date plus a premium that we estimate will cover all charges and deductions for the next three months; and
(3)   
For Contracts issued on Forms VUL-2004 or VUL-2005 (and may be followed by state and/or other codes), any Contract Debt must be restored with interest to date, or paid back. If the Contract Debt is restored and the debt with interest would exceed the loan value of the reinstated Contract, the excess must be paid to us before reinstatement.

The reinstatement date will be the date we approve your request.  We will deduct all required charges from your payment and the balance will be placed into your Contract Fund.  If we approve the reinstatement, we will credit the Contract Fund with an amount equal to the surrender charge applicable as of the date of reinstatement.

TAXES

Tax Treatment of Contract Benefits

This summary provides general information on the federal income tax treatment of the Contract.  It is not a complete statement of what the federal income taxes will be in all circumstances.  It is based on current law and interpretations, which may change.  It does not cover state taxes or other taxes.  It is not intended as tax advice.  You should consult your own tax adviser for complete information and advice.
 
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Treatment as Life Insurance.  The Contract must meet certain requirements to qualify as life insurance for tax purposes.  These requirements include certain definitional tests and rules for diversification of the Contract’s investments.  For further information on the diversification requirements, see Taxation of the Fund in the statement of additional information for the Series Fund.

In order to meet the definition of life insurance rules for federal income tax purposes, the Contract must satisfy one of the two following tests:  (1) Cash Value Accumulation Test or (2) Guideline Premium Test.  At issue, the Contract Owner chooses which of these two tests will apply to their Contract.  This choice cannot be changed thereafter.

Under the Cash Value Accumulation Test, the Contract must maintain a minimum ratio of Death Benefit to cash value. Therefore, in order to ensure that the Contract qualifies as life insurance, the Contract's Death Benefit may increase as the Contract Fund value increases.  The Death Benefit, at all times, must be at least equal to the Contract Fund multiplied by the applicable Attained Age factor.  A listing of Attained Age factors can be found on your Contract Data pages.

Under the Guideline Premium Test, there is a limit as to the amount of premium that can be paid into the Contract in relation to the Death Benefit.  In addition, there is a minimum ratio of Death Benefit to cash value associated with this test.  This ratio, however, is less than the required ratio under the Cash Value Accumulation Test.  Therefore, the Death Benefit required under this test is generally lower than that of the Cash Value Accumulation Test.

The selection of the definition of life insurance test most appropriate for you is dependent on several factors, including the insured’s age at issue, actual Contract earnings, and whether or not the Contract is classified as a Modified Endowment Contract.  In addition, the Guideline Premium Test is required for the definition of life insurance if you choose to have the Overloan Protection Rider.  See the Overloan Protection Rider section.  You should consult your own tax adviser for complete information and advice with respect to the selection of the definition of life insurance test.

We believe we have taken adequate steps to insure that the Contract qualifies as life insurance for tax purposes.

Generally speaking, this means that:

·  
you will not be taxed on the growth of the Funds in the Contract, unless you receive a distribution from the Contract, or if the Contract lapses or is surrendered, and

·  
the Contract's Death Benefit will generally be income tax free to your beneficiary.  However, your Death Benefit may be subject to estate taxes, and

·  
we may refuse to accept any payment that increases the Death Benefit by more than it increases the Contract Fund.

Although we believe that the Contract should qualify as life insurance for tax purposes, there are some uncertainties, particularly because the Secretary of Treasury has not yet issued permanent regulations that bear on this question. Accordingly, we reserve the right to make changes -- which will be applied uniformly to all Contract Owners after advance written notice -- that we deem necessary to insure that the Contract will qualify as life insurance.

Pre-Death Distributions.  The tax treatment of any distribution you receive before the insured’s death depends on whether the Contract is classified as a Modified Endowment Contract.

Contracts Not Classified as Modified Endowment Contracts

·  
If you surrender the Contract or allow it to lapse, you will be taxed on the amount you received in excess of the premiums you paid less the untaxed portion of any prior withdrawals.  For this purpose, you will be treated as receiving any portion of the Cash Surrender Value used to repay Contract Debt. In other words, you will immediately have taxable income to the extent of gain in the Contract.  Reinstatement of the Contract after lapse will not eliminate the taxable income, which we are required to report to the Internal Revenue Service.  The tax consequences of a surrender may differ if you take the proceeds under an income payment settlement option.

·  
Generally, you will be taxed on a withdrawal to the extent the amount you receive exceeds the premiums you paid for the Contract less the untaxed portion of any prior withdrawals.  However, under some limited circumstances, in the first 15 Contract Years, all or a portion of a withdrawal may be taxed if the Contract Fund exceeds the total premiums paid less the untaxed portions of any prior withdrawals, even if total withdrawals do not exceed total premiums paid.
 
43
 
 

 
 
·  
Extra premiums for optional benefits and riders generally do not count in computing the premiums paid for the Contract for the purposes of determining whether a withdrawal is taxable.

·  
Loans you take against the Contract are ordinarily treated as debt and are not considered distributions subject to tax.  However, you should know that the Internal Revenue Service may take the position that the preferred loan should be treated as a distribution for tax purposes because of the relatively low differential between the loan interest rate and Contract’s crediting rate.  Were the Internal Revenue Service to take this position, we would take reasonable steps to avoid this result, including modifying the Contract’s loan provisions.

Modified Endowment Contracts

·  
The rules change if the Contract is classified as a Modified Endowment Contract. The Contract could be classified as a Modified Endowment Contract if premiums in amounts that are too large are paid or a decrease in the Basic Insurance Amount is made (or a rider removed).  The addition of a rider or an increase in the Basic Insurance Amount may also cause the Contract to be classified as a Modified Endowment Contract if a significant premium is paid in conjunction with an increase or the addition of a rider.  We will notify you if a premium or a change in Basic Insurance Amount would cause the Contract to become a Modified Endowment Contract, and advise you of your options.  You should first consult a tax adviser and your Pruco Life representative if you are contemplating any of these steps.

·  
If the Contract is classified as a Modified Endowment Contract, then amounts you receive under the Contract before the insured's death, including loans and withdrawals, are included in income to the extent that the Contract Fund before surrender charges exceeds the premiums paid for the Contract increased by the amount of any loans previously included in income and reduced by any untaxed amounts previously received other than the amount of any loans excludible from income.  An assignment of a Modified Endowment Contract is taxable in the same way.  These rules also apply to pre-death distributions, including loans and assignments, made during the two-year period before the time that the Contract became a Modified Endowment Contract.

·  
Any taxable income on pre-death distributions (including full surrenders) is subject to a penalty of 10 percent unless the amount is received on or after age 59½, on account of your becoming disabled or as a life annuity.  It is presently unclear how the penalty tax provisions apply to Contracts owned by businesses.

·  
All Modified Endowment Contracts issued by us to you during the same calendar year are treated as a single Contract for purposes of applying these rules.

Investor Control. Treasury Department regulations do not provide specific guidance concerning the extent to which you may direct your investment in the particular Variable Investment Options without causing you, instead of Pruco Life, to be considered the owner of the underlying assets.  Because of this uncertainty, we reserve the right to make such changes as we deem necessary to assure that the Contract qualifies as life insurance for tax purposes.  Any such changes will apply uniformly to affected Contract Owners and will be made with such notice to affected Contract Owners as is feasible under the circumstances.

Withholding.  You must affirmatively elect that no taxes be withheld from a pre-death distribution.  Otherwise, the taxable portion of any amounts you receive will be subject to withholding.  You are not permitted to elect out of withholding if you do not provide a social security number or other taxpayer identification number.  You may be subject to penalties under the estimated tax payment rules if your withholding and estimated tax payments are insufficient to cover the tax due.

Other Tax Considerations.  If you transfer or assign the Contract to someone else, there may be gift, estate and/or income tax consequences.  If you transfer the Contract to a person two or more generations younger than you (or designate such a younger person as a beneficiary), there may be Generation Skipping Transfer tax consequences.  Deductions for interest paid or accrued on Contract Debt or on other loans that are incurred or continued to purchase or carry the Contract may be denied.  Your individual situation or that of your beneficiary will determine the federal estate taxes and the state and local estate, inheritance and other taxes due if you or the insured dies.

Business-Owned Life Insurance.  If a business, rather than an individual, is the owner of the Contract, there are some additional rules.  Business Contract Owners generally cannot deduct premium payments.  Business Contract Owners generally cannot take tax deductions for interest on Contract Debt paid or accrued after October 13, 1995.  An exception permits the deduction of interest on policy loans on Contracts for up to 20 key persons.  The interest deduction for Contract Debt on these loans is limited to a prescribed interest rate and a maximum aggregate loan amount of $50,000 per key insured person.  The corporate alternative minimum tax also applies to business-owned life insurance.  This is an indirect tax on additions to the Contract Fund or Death Benefits received under business-owned life insurance policies.
 
 
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For business-owned life insurance coverage issued after August 17, 2006, Death Benefits will generally be taxable as ordinary income to the extent it exceeds cost basis.  Life insurance Death Benefits will continue to be generally income tax free if, prior to policy issuance, the employer provided a prescribed notice to the proposed insured/employee, obtained the employee's consent to the life insurance, and one of the following requirements is met: (a) the insured was an employee at any time during the 12-month period prior to his or her death; (b) the insured was a director or highly compensated employee or individual (as defined in the Code) at the time the policy was issued; or (c) the Death Benefits are paid to the insured's heirs or his or her designated beneficiaries (other than the employer), either directly as a Death Benefit or received from the purchase of an equity (or capital or profits) interest in the applicable policyholder.  Annual reporting and record keeping requirements will apply to employers maintaining such business-owned life insurance.

DISTRIBUTION AND COMPENSATION

Pruco Securities, LLC (“Prusec”), an indirect wholly-owned subsidiary of Prudential Financial, acts as the principal underwriter of the Contract.  Prusec, organized on September 22, 2003 under New Jersey law, is registered as a broker and dealer under the Securities Exchange Act of 1934 and is a registered member of the Financial Industry Regulatory Authority, Inc. (FINRA). (Prusec is a successor company to Pruco Securities Corporation, established on February 22, 1971.)  Prusec’s principal business address is 751 Broad Street, Newark, New Jersey 07102.  Prusec serves as principal underwriter of the variable insurance Contracts issued by Pruco Life.  The Contract is sold by registered representatives of Prusec who are also our appointed insurance agents under state insurance law.  The Contract may also be sold through other broker-dealers authorized by Prusec and applicable law to do so.  Prusec received gross distribution revenue for its variable life insurance products of $61,514,049 in 2010, $67,749,409 in 2009, and $96,759,988 in 2008.  Prusec passes through the gross distribution revenue it receives to broker-dealers for their sales and does not retain any portion of it in return for its services as distributor for the policies.  However, Prusec does retain a portion of compensation it receives with respect to sales by its representatives.  Prusec retained compensation of $2,379,140 in 2010, $8,360,812 in 2009, and $15,852,244 in 2008.  Prusec offers the Contract on a continuous basis.

Compensation (commissions, overrides, and any expense reimbursement allowance) is paid to broker-dealers that are registered under the Exchange Act and/or entities that are exempt from such registration (“firms”) according to one or more schedules.  The individual representative will receive all or a portion of the compensation, depending on the practice of the firm.   Compensation is based on a premium value referred to as the Commissionable Target Premium.  The Commissionable Target Premium is equal to the first year's surrender charge (which is found in your Contract Data pages) divided by the Percentage of Sales Load Target Premium at start of year one from the table in the Surrender Charges section of this prospectus, plus the premium for any riders other than the Target Term Rider.  The Commissionable Target Premium will vary by issue age, sex, smoker/nonsmoker, substandard rating class, and any riders selected by the Contract Owner, with the exception of the Target Term Rider.

Pruco Life pays significantly lower compensation on a Contract with a Target Term Rider than on an all base Contract with the same initial Death Benefit and premium payments because the Target Term Rider is not used in the determination of the Commissionable Target Premium.

Broker-dealers will receive compensation of up to 122% of premiums received in the first 24 months following the Contract Date on total premiums received since issue up to the first year’s Commissionable Target Premium, up to 4.2% on premiums received in excess of the first year's Commissionable Target Premium.  Broker-dealers will receive compensation up to 6% of the Commissionable Target Premium in Contract Years two through four and up to 4% of the Commissionable Target Premium in years five through 10.  Moreover, broker-dealers will receive compensation up to 3% on premiums received in years two through four and up to 2.5% on premiums in years five through 10 to the extent that premiums paid in any year exceed the Commissionable Target Premium.  Broker-dealers will also receive compensation in years two and beyond of up to 0.25% of the Contract Fund, net of Contract Debt.

If the Basic Insurance Amount is increased, broker-dealers will receive compensation of up to 122% on premiums received up to the Commissionable Target Premium for the increase received in the first 12 months following the effective date of the increase, up to 6% of premiums received in years two through four, and up to 4% on premiums received in years five through 10 up to the Commissionable Target Premium for the increase.  Moreover, broker-dealers will receive compensation of up to 4.2% on premiums received in year one, and up to 3% on premiums received in years two through four, and up to 2.5% on premiums received in years five through 10 following the effective date of the increase to the extent that premiums in any year exceed the Commissionable Target Premium.

Prusec registered representatives who sell the Contract are also our life insurance agents, and may be eligible for various cash bonuses and insurance benefits and non-cash compensation programs that we or our affiliates offer such as conferences, trips, prizes and awards, subject to applicable regulatory requirements.  In some circumstances and to the extent permitted by applicable regulatory requirements, we may also reimburse certain sales and marketing expenses.
 
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In addition, in an effort to promote the sale of our variable products (which may include the placement of our Contracts on a preferred or recommended company or product list and/or access to a broker-dealer’s registered representatives), we or Prusec may enter into compensation arrangements with certain broker-dealer firms authorized by Prusec to sell the Contract, or branches of such firms, with respect to certain or all registered representatives of such firms under which such firms may receive separate compensation or reimbursement for, among other things, training of sales personnel, marketing and/or administrative and/or other services they provide to us or our affiliates.  To the extent permitted by applicable rules, laws, and regulations, Prusec may pay or allow other promotional incentives or payments in the form of cash or non-cash compensation.  These arrangements may not be offered to all firms, and the terms of such arrangements may differ between firms.  You should note that firms and individual registered representatives and branch managers within some firms participating in one of these compensation arrangements might receive greater compensation for selling the Contract than for selling a different Contract that is not eligible for these compensation arrangements.

A list of the names of the firms (or their affiliated broker/dealers) that we are aware of (as of December 31, 2010) that received payment or accrued a payment amount with respect to variable product business during 2010 may be found in the Statement of Additional Information.  The least amount paid or accrued and the greatest amount paid or accrued during 2010 were $0.19 and $3,732,624, respectively.

While compensation is generally taken into account as an expense in considering the charges applicable to a variable life insurance product, any such compensation will be paid by us, and will not result in any additional charge to you or to the Separate Account.  Your registered representative can provide you with more information about the compensation arrangements that apply upon the sale of the Contract.

In addition, we or our affiliates may provide such compensation, payments and/or incentives to firms arising out of the marketing, sale and/or servicing of variable annuities or life insurance offered by different Prudential business units.
 
 
LEGAL PROCEEDINGS
 
Pruco Life is subject to legal and regulatory actions in the ordinary course of its business, including class action lawsuits. Pruco Life’s pending legal and regulatory actions may include proceedings specific to it and proceedings generally applicable to business practices in the industry in which it operates. Pruco Life is subject to class action lawsuits and individual lawsuits involving a variety of issues, including sales practices, underwriting practices, claims payment and procedures, additional premium charges for premiums paid on a periodic basis, denial or delay of benefits, return of premiums or excessive premium charges and breaching fiduciary duties to customers. Pruco Life is subject to litigation involving commercial disputes with counterparties or partners and class action lawsuits and other litigation alleging, among other things, that it made improper or inadequate disclosures in connection with the sale of assets and annuity and investment products or charged excessive or impermissible fees on these products, recommended unsuitable products to customers, mishandled customer accounts or breached fiduciary duties to customers.  Pruco Life may be a defendant in, or be contractually responsible to third parties for, class action lawsuits and individual litigation arising from its operations, including claims for breach of contract.  Pruco Life is also subject to litigation arising out of its general business activities, such as its investments, contracts, leases and labor and employment relationships, including claims of discrimination and harassment and could be exposed to claims or litigation concerning certain business or process patents. Regulatory authorities from time to time make inquiries and conduct investigations and examinations relating particularly to Pruco Life and its products.  In addition, Pruco Life, along with other participants in the businesses in which it engages, may be subject from time to time to investigations, examinations and inquiries, in some cases industry-wide, concerning issues or matters upon which such regulators have determined to focus. In some of Pruco Life’s pending legal and regulatory actions, parties may seek large and/or indeterminate amounts, including punitive or exemplary damages.  The outcome of a litigation or regulatory matter, and the amount or range of potential loss at any particular time, is often inherently uncertain.

In July 2010, Pruco Life and certain affiliates, as well as other life insurance industry participants, received a formal request for information from the State of New York Attorney General’s Office in connection with its investigation into industry practices relating to life insurance policies for which death benefits, unless the beneficiary elects another settlement method, are placed in retained asset accounts, which earn interest and are subject to withdrawal in whole or in part at any time by the beneficiary.  Pruco Life is cooperating with this investigation.  Pruco Life has also been contacted by state insurance regulators and other governmental entities regarding retained asset accounts. In April 2010, a purported state-wide class action was filed against Prudential Insurance in Nevada state court alleging that Prudential Insurance delayed payment of death benefits and improperly retained undisclosed profits by placing death benefits in retained asset accounts.    In January 2011, this action was dismissed.  In February 2011, the plaintiff appealed the dismissal.  An earlier case by the same plaintiff making substantially the same allegations was dismissed in federal court. In December 2010, a purported state-wide class action was filed in state court against Prudential Insurance and Prudential Financial and removed to federal court in Illinois.  The complaint makes allegations under Illinois law substantially similar to the other retained asset account cases on behalf of a class of Illinois residents.  In
 
46
 


March 2011, an amended complaint dropping Prudential Financial, Phillips v. Prudential Insurance and Pruco Life, was filed.  In July 2010, a purported nationwide class action was filed in Massachusetts federal court against Prudential Insurance relating to retained asset accounts associated with life insurance covering U.S. service members and veterans.  Prudential Insurance has moved to dismiss the complaint.  In November and December 2010, three additional purported class actions making substantially the same allegations on behalf of the same purported class of beneficiaries were filed against Prudential Insurance and Prudential Financial in New Jersey federal court.  In March 2011, all four cases were consolidated in the Massachusetts federal court by the Judicial Panel on Multi-District Litigation and the motion to dismiss was denied. In October 2010, a purported nationwide class action was filed in Pennsylvania federal court on behalf of beneficiaries of ERISA-governed welfare benefit plans claiming that the use of retained asset accounts violates ERISA.  Additional investigations, information requests, hearings, claims, litigation and adverse publicity may arise with respect to the retained asset accounts.

Pruco Life’s litigation and regulatory matters are subject to many uncertainties, and given their complexity and scope, their outcome cannot be predicted.   It is possible that Pruco Life’s results of operations or cash flow in a particular quarterly or annual period could be materially affected by an ultimate unfavorable resolution of pending litigation and regulatory matters depending, in part, upon the results of operations or cash flow for such period. In light of the unpredictability of Pruco Life’s litigation and regulatory matters, it is also possible that in certain cases an ultimate unfavorable resolution of one or more pending litigation or regulatory matters could have a material adverse effect on Pruco Life’s financial position.  Management believes, however, that, based on information currently known to it, the ultimate outcome of all pending litigation and regulatory matters, after consideration of applicable reserves and rights to indemnification, is not likely to have a material adverse effect on Pruco Life’s financial position.


ADDITIONAL INFORMATION

Pruco Life has filed a registration statement with the SEC under the Securities Act of 1933, relating to the offering described in this prospectus.  This prospectus does not include all the information set forth in the registration statement.  Certain portions have been omitted pursuant to the rules and regulations of the SEC.  The omitted information may, however, be obtained from the SEC's Public Reference Room at 100 F Street, N.E., Washington, D.C. 20549, or by telephoning (202) 551-8090, upon payment of a prescribed fee.

To reduce costs, we now generally send only a single copy of prospectuses and shareholder reports to each household ("householding"), in lieu of sending a copy to each Contract Owner that resides in the household.  You should be aware that you can revoke or "opt out" of householding at any time by calling 1-877-778-5008.

You may contact us for further information at the address and telephone number inside the front cover of this prospectus. For service or questions about your Contract, please contact our Service Office at the phone number on the back cover or at P.O. Box 7390, Philadelphia, Pennsylvania 19176.
 
47
 

 
 
DEFINITIONS OF SPECIAL TERMS
USED IN THIS PROSPECTUS

Accumulated Net Payments - The actual premium payments you make, accumulated at an effective annual rate of 4%, less any withdrawals you make, also accumulated at an effective annual rate of 4%.

Attained Age - The insured's age on the Contract Date plus the number of years since then.  For any Coverage Segment effective after the Contract Date, the insured's Attained Age is the issue age of that segment plus the length of time since its effective date.

Basic Insurance Amount - The total amount of life insurance as shown in the Contract, including any applicable increases, and no riders.

Cash Surrender Value - The amount payable to the Contract Owner upon surrender of the Contract.  It is equal to the Contract Fund minus any Contract Debt and minus any applicable surrender charge.  Also referred to in the Contract as “Net Cash Value.”

Contract - The variable universal life insurance Contract described in this prospectus.

Contract Anniversary - The same date as the Contract Date in each later year.

Contract Date -The date the Contract is effective, as specified in the Contract.

Contract Debt - The principal amount of all outstanding loans plus any interest accrued thereon.

Contract Fund - The total amount credited to a specific Contract.  On any date it is equal to the sum of the amounts in all the Variable Investment Options and the Fixed Rate Option, and the principal amount of any Contract Debt plus any interest earned thereon.

Contract Owner - You.  Unless a different owner is named in the application, the owner of the Contract is the insured.

Contract Year - A year that starts on the Contract Date or on a Contract Anniversary.  For any Coverage Segment representing an increase, “Contract Year” is a year that starts on the effective date of the increase (referred to as “Target year” in the Contract).

Coverage Segment - The Basic Insurance Amount at issue is the first Coverage Segment.  For each increase in Basic Insurance Amount, a new Coverage Segment is created for the amount of the increase.

Death Benefit - If the Contract is not in default, this is the amount we will pay upon the death of the insured, assuming no Contract Debt.

Fixed Rate Option - An investment option under which interest is accrued daily at a rate that we declare periodically, but not less than an effective annual rate of 3%.

Fund/Portfolio/Variable Investment Option - These are terms may be used interchangeably and represent the underlying investments held in the Separate Account which you may select for your Contract.

Good Order - An instruction received at our Service Office utilizing such forms, signatures, and dating as we require, which is sufficiently clear and complete and for which we do not need to exercise any discretion to follow such instructions.

Limited No-Lapse Guarantee Premiums - Premiums that, if paid at the beginning of each Contract Year, will keep a Type A or a Contract with a Type B (variable) Death Benefit in-force until the insured’s Attained Age 75 for Contract Form VUL-2008 (insured's Attained Age 70 for Contracts issued on Contract Form VUL-2004 or Contract Form VUL-2005), or if later, during the first 10 Contract Years, regardless of investment performance and assuming no loans or withdrawals.

Lifetime No-Lapse Guarantee Premiums - Premiums that, if paid at the beginning of each Contract Year, will keep a Type A or a Contract with a Type B (variable) Death Benefit in-force for the lifetime of the insured, regardless of investment performance and assuming no loans or withdrawals.

Monthly Date - The Contract Date and the same date in each subsequent month.

No-Lapse Guarantee - Sufficient premium payments, on an accumulated basis, will guarantee that your Contract will not lapse for a specified duration and a Death Benefit will be paid upon the death of the insured, regardless of investment experience and assuming no loans or withdrawals.  See No-Lapse Guarantee.

Payment Office - The address on your bill to which you are directed to send premium payments, loan payments, and payments to bring your Contract out of default.

Pruco Life Insurance Company - Pruco Life, us, we, our, or the Depositor.  The company offering the Contract.

Sales Load Target Premium - A premium that is used to determine sales load based on issue age and rating class of the insured, and any extra risk charges or riders, if applicable.

Separate Account - Amounts under the Contract that are allocated to the Variable Investment Options held by us in a Separate Account called the Pruco Life Variable Universal Account (the "Account" or the "Registrant").  The Separate Account is set apart from all of the general assets of Pruco Life Insurance Company.
 
48

 
 


Service Office - The mailing address of our Service Office is: P.O. Box 7390, Philadelphia, Pennsylvania 19176.

Short Term No-Lapse Guarantee Premiums -Premiums that, if paid at the beginning of each Contract Year, will keep the Contract in-force during the first eight Contract Years for Contract Form VUL-2008 (six Contract Years for issue ages 60 and above), seven Contract Years for Contracts issued on Contract Form VUL-2004 and Contract Form VUL-2005 (five Contract Years for issue ages 60 and above), regardless of investment performance and assuming no loans or withdrawals.

Target Term Rider - A Rider that provides a flexible term insurance benefit to Attained Age 100 on the life of the insured (Not available with Contract Form VUL-2008).

Valuation Period - The period of time from one determination of the value of the amount invested in a Variable Investment Option to the next. Such determinations are made when the net asset values of the Variable Investment Options are calculated, which would be as of the close of regular trading on the New York Stock Exchange (generally 4:00 p.m. Eastern time).


49

 



To Learn More About PruLife® Custom Premier II

 
To learn more about the PruLife® Custom Premier II variable universal life Contract, you can request a copy of the Statement of Additional Information (“SAI”), dated May 1, 2011, or view it online at www.prudential.com.  See the Table of Contents of the SAI below.

TABLE OF CONTENTS OF THE
STATEMENT OF ADDITIONAL INFORMATION
Page
GENERAL INFORMATION AND HISTORY
1
Description of Pruco Life Insurance Company
1
Control of Pruco Life Insurance Company
1
State Regulation
1
Records
1
Services and Third Party Administration Agreements
1
 
INITIAL PREMIUM PROCESSING
2
 
ADDITIONAL INFORMATION ABOUT OPERATION OF CONTRACTS
3
Legal Considerations Relating to Sex-Distinct Premiums and Benefits
3
How a Type A (Fixed) Contract's Death Benefit Will Vary
3
How a Type B (Variable) Contract's Death Benefit Will Vary
4
How a Type C (Return of Premium) Contract’s Death Benefit Will Vary
5
Reports to Contract Owners
6
 
UNDERWRITING PROCEDURES
6
 
ADDITIONAL INFORMATION ABOUT CHARGES
7
Charges for Increases in Basic Insurance Amount
7
 
ADDITIONAL INFORMATION ABOUT CONTRACTS IN DEFAULT
7
 
DISTRIBUTION AND COMPENSATION
7
 
EXPERTS
9
 
PERFORMANCE DATA
9
Average Annual Total Return
9
Non-Standard Total Return
9
Money Market Subaccount Yield
10
 
FINANCIAL STATEMENTS
10

50

 
 


TABLE OF CONTENTS OF
THE FUND PROSPECTUSES

Advanced Series Trust.............................................................................................................................................................................................................................................................................................................................................................. Appendix 1
AST Balanced Asset Allocation Portfolio
AST BlackRock Global Strategies
AST BlackRock Value
AST Cohen & Steers Realty Portfolio
AST Federated Aggressive Growth Portfolio
AST Goldman Sachs Mid-Cap Growth Portfolio
AST JPMorgan International Equity Portfolio
AST JPMorgan Strategic Opportunities Portfolio
AST Large-Cap Value Portfolio
AST Marsico Capital Growth Portfolio
AST MFS Global Equity Portfolio
AST MFS Growth Portfolio
AST Neuberger Berman Mid-Cap Growth Portfolio
AST PIMCO Limited Maturity Bond Portfolio
AST PIMCO Total Return Bond Portfolio
AST Preservation Asset Allocation Portfolio
AST Small-Cap Growth Portfolio
AST Small-Cap Value Portfolio
AST T. Rowe Price Global Bond Portfolio
AST T. Rowe Price Large-Cap Growth Portfolio
AST T. Rowe Price Natural Resources Portfolio
AST Wellington Management Hedged Equity

American Century Investments®: American Century VP Mid Cap Value Fund.............................................................................................................................................................................................................................................................Appendix 2

Dreyfus Investment Portfolios: Dreyfus MidCap Stock Portfolio....................................................................................................................................................................................................................................................................................Appendix 3

Dreyfus Socially Responsible Growth Fund, Inc.: Dreyfus Socially Responsible
Growth Fund..............................................................................................................................................................................................................................................................................................................................................................................Appendix 4

Janus Aspen Series: Janus Aspen Series Overseas Portfolio..........................................................................................................................................................................................................................................................................................Appendix 5

JPMorgan Insurance Trust: JPMorgan Intrepid Mid Cap Portfolio...............................................................................................................................................................................................................................................................................Appendix 6

MFS® Variable Insurance Trust: MFS Utilities Series......................................................................................................................................................................................................................................................................................................Appendix 7

Neuberger Berman Advisers Management Trust: Neuberger Berman AMT Socially
Responsive Portfolio................................................................................................................................................................................................................................................................................................................................................................Appendix 8

51
 



Prudential Series Fund...........................................................................................................................................................................................................................................................................................................................................................Appendix 9
PSF Diversified Bond Portfolio
PSF Equity Portfolio
PSF Global Portfolio
PSF High Yield Bond Portfolio
PSF Jennison Portfolio
PSF Jennison 20/20 Focus Portfolio
PSF Money Market Portfolio
PSF Natural Resources Portfolio
PSF Small Capitalization Stock Portfolio
PSF Stock Index Portfolio
PSF Value Portfolio
PSF SP International Growth Portfolio
PSF SP International Value Portfolio
PSF SP Prudential U.S. Emerging Growth Portfolio
PSF SP Small Cap Value Portfolio
 
52

 
 


The SAI is legally a part of this prospectus, both of which are filed with the Securities and Exchange Commission (“SEC”) under the Securities Act of 1933, Registration No. 333-112808.  The SAI contains additional information about the Pruco Life Variable Universal Account.  All of these filings can be reviewed and copied at the SEC’s Public Reference Room in Washington, D.C.  Information on the operation of the public reference room may be obtained by calling the Commission at (202) 551-8090.  The SEC also maintains a Web site (http://www.sec.gov) that contains the PruLife® Custom Premier II SAI, material incorporated by reference, and other information about Pruco Life.  Copies of these materials can also be obtained, upon payment of duplicating fees, from the SEC’s Public Reference Room, 100 F Street, N.E., Washington, D.C. 20549.

You can call us at 1-800-944-8786 to ask us questions, request information about the Contract, and obtain copies of the Statement of Additional Information, and personalized illustrations, without charge, or other documents.  You can also view the Statement of Additional Information located with the prospectus at www.prudential.com, or request a copy by writing to us at:

Pruco Life Insurance Company
213 Washington Street
Newark, New Jersey  07102










































Investment Company Act of 1940: Registration No. 811-5826

53

 



 









PART B:

INFORMATION REQUIRED IN THE STATEMENT OF ADDITIONAL INFORMATION

 



 STATEMENT OF ADDITIONAL INFORMATION
 
Pruco Life Variable Universal Account
Pruco Life Insurance Company

PruLife® Custom Premier II

VARIABLE UNIVERSAL LIFE INSURANCE CONTRACTS

This Statement of Additional Information is not a prospectus.  Please review the PruLife® Custom Premier II prospectus (the “prospectus”), which contains information concerning the Contracts described above.  You may obtain a copy of the prospectus without charge by calling us at 1-800-944-8786.  You can also view the Statement of Additional Information located with the prospectus at www.prudential.com, or request a copy by writing to us.
 
 
The defined terms used in this Statement of Additional Information are as defined in the prospectus.

Pruco Life Insurance Company
213 Washington Street
Newark, New Jersey 07102

The Date of this Statement of Additional Information and of the related prospectus is May 1, 2011.

TABLE OF CONTENTS
Page
GENERAL INFORMATION AND HISTORY
1
Description of Pruco Life Insurance Company
1
Control of Pruco Life Insurance Company
1
State Regulation
1
Records
1
Services and Third Party Administration Agreements
1
 
INITIAL PREMIUM PROCESSING
2
 
ADDITIONAL INFORMATION ABOUT OPERATION OF CONTRACTS
3
Legal Considerations Relating to Sex-Distinct Premiums and Benefits
3
How a Type A (Fixed) Contract's Death Benefit Will Vary
3
How a Type B (Variable) Contract's Death Benefit Will Vary
4
How a Type C (Return of Premium) Contract’s Death Benefit Will Vary
5
Reports to Contract Owners
6
 
UNDERWRITING PROCEDURES
6
 
ADDITIONAL INFORMATION ABOUT CHARGES
7
Charges for Increases in Basic Insurance Amount
7
 
ADDITIONAL INFORMATION ABOUT CONTRACTS IN DEFAULT
7
 
DISTRIBUTION AND COMPENSATION
7
 
EXPERTS
9
 
PERFORMANCE DATA
9
Average Annual Total Return
9
Non-Standard Total Return
9
Money Market Subaccount Yield
10
 
FINANCIAL STATEMENTS
10

 



GENERAL INFORMATION AND HISTORY

Description of Pruco Life Insurance Company

Pruco Life Insurance Company ("Pruco Life", “us”, “we”, or “our”) is a stock life insurance company, organized on December 23, 1971 under the laws of the State of Arizona.  It is licensed to sell life insurance and annuities in the District of Columbia, Guam, and in all states except New York.  Pruco Life’s principal Executive Office is located at 213 Washington Street, Newark, New Jersey 07102.

Control of Pruco Life Insurance Company

Pruco Life is a wholly-owned subsidiary of The Prudential Insurance Company of America ("Prudential"), a New Jersey stock life insurance company that has been doing business since October 13, 1875.  Prudential is an indirect wholly-owned subsidiary of Prudential Financial, Inc. (“Prudential Financial”), a New Jersey insurance holding company for financial services businesses offering a wide range of insurance, investment management, and other financial products and services.  The Principal Executive Office of Prudential and Prudential Financial is Prudential Plaza, 751 Broad Street, Newark, New Jersey 07102.

As Pruco Life’s ultimate parent, Prudential Financial exercises significant influence over the operations and capital structure of Pruco Life and Prudential.  However, neither Prudential Financial, Prudential, nor any other related company has any legal responsibility to pay amounts that Pruco Life may owe under the Contract.

State Regulation

Pruco Life is subject to regulation and supervision by the Department of Insurance of the State of Arizona, which periodically examines its operations and financial condition.  It is also subject to the insurance laws and regulations of all jurisdictions in which it is authorized to do business.

Pruco Life is required to submit annual statements of its operations, including financial statements, to the insurance departments of the various jurisdictions in which it does business to determine solvency and compliance with local insurance laws and regulations.

In addition to the annual statements referred to above, Pruco Life is required to file with Arizona and other jurisdictions, a separate statement with respect to the operations of all of its variable contract accounts, in a form promulgated by the National Association of Insurance Commissioners.

Records

We maintain all records and accounts relating to the Account at our Principle Executive Office.  As presently required by the Investment Company Act of 1940, as amended, and regulations promulgated thereunder, reports containing such information as may be required under the Act or by any other applicable law or regulation will be sent to you semi-annually at your last address known to us.

Services and Third Party Administration Agreements

Pruco Life and Prudential have entered into a Service Agreement pursuant to which Prudential furnishes to Pruco Life various services, including preparation, maintenance, and filing of accounts, books, records, and other documents required under federal or state law, and various other accounting, administrative, and legal services, which are customarily performed by the officers and employees of Prudential.  Pruco Life reimburses Prudential for its costs in providing such services.  Under this Agreement, Pruco Life has reimbursed Prudential $23,382,978 in 2010, $17,879,927 in 2009, and $18,861,514 in 2008.

Pruco Life and Prudential have entered into an agreement under which Prudential furnishes Pruco Life the same administrative support services that it provides in the operation of its own business with regard to the payment of death claim proceeds by way of Prudential’s Alliance Account, Prudential’s retained asset settlement option.  Pruco Life transfers to Prudential an amount equal to the amount of the death claim, and Prudential establishes a retained asset settlement option for the beneficiary within its General Account and makes all payments necessary to satisfy such obligations.  As soon as the Pruco Life death claim is processed, the beneficiaries are furnished with an information kit that describes the settlement option and a check book on which they may write checks.  Pruco Life pays no fees or other compensation to Prudential under this agreement.
 
1
 

 
 
Our individual life reinsurance treaties covering PruLife® Custom Premier II Contracts provide for the reinsurance of the mortality risk on a Yearly Renewable Term basis.  Reinsurance is on a first-dollar quota share basis, with Pruco Life retaining 10% of the face amount, up to a limit of $100,000 per Contract, and the remainder is reinsured by Prudential.  Prudential then reinsures some portion of this business with various reinsurers.

On December 23, 2010, Prudential entered into an administrative Agreement with the Regulus Group, LLC ("Regulus") in which Regulus performs remittance processing services for Prudential, Pruco Life Insurance Company ("Pruco Life"), and Pruco Life Insurance Company of New Jersey ("Pruco Life of New Jersey").  Regulus began performing these administrative services for Prudential in 2009 under a temporary arrangement with Prudential and First Tennessee Bank National Association (“First Express”), which had been supplying such services previously.  Regulus is a provider of outsourced billing and payment services.  Regulus received $2,750,655 in 2010 and $223,178 in 2009 from Prudential for services rendered.  Regulus' principal business address is 450 Raritan Center Parkway, Suite B, Edison, New Jersey 08837.

Under a previous Agreement, First Tennessee Bank National Association ("First Express") provided remittance processing services for Prudential, Pruco Life, and Pruco Life of New Jersey, and received $2,790,008 in 2009 and $3,014,514 in 2008 for services rendered.  First Express no longer provides the remittance processing services for Prudential, Pruco Life, and Pruco Life of New Jersey, or any of its affiliates.


INITIAL PREMIUM PROCESSING

In general, the invested portion of the minimum initial premium will be placed in the Contract Fund as of the later of the Contract Date and the date we receive the premium.

Upon receipt of a request for life insurance from a prospective Contract owner, Pruco Life will follow certain insurance underwriting (i.e., evaluation of risk) procedures designed to determine whether the proposed Insured is insurable.  The process may involve such verification procedures as medical examinations and may require that further information be provided by the proposed Insured before a determination can be made.  A Contract cannot be issued, (i.e., physically issued through Pruco Life’s computerized issue system) until this underwriting procedure has been completed.

These processing procedures are designed to provide temporary life insurance coverage to every prospective Contract owner who pays the minimum initial premium at the time the request for coverage is submitted, subject to the terms of the Limited Insurance Agreement.  Since a Contract cannot be issued until after the underwriting process has been completed, we will provide temporary life insurance coverage through use of the Limited Insurance Agreement. This coverage is for the total Death Benefit applied for, up to the maximum described by the Limited Insurance Agreement.

The Contract Date is the date specified in the Contract.  This date is used to determine the insurance age of the proposed insured.  It represents the first day of the Contract year and therefore determines the Contract Anniversary and Monthly Dates.  It also represents the commencement of the suicide and contestable periods for purposes of the basic insurance amount.

If the minimum initial premium is paid with the application and no medical examination is required, the Contract Date will ordinarily be the date of the application.  If a delay is encountered (e.g., if a request for further information is not met promptly), generally, the Contract Date will be 21 days prior to the date on which the Contract is physically issued.  If a medical examination is required, the Contract Date will ordinarily be the date the examination is completed, subject to the same qualification as that noted above.

If the premium paid with the application is less than the minimum initial premium, the Contract Date will be determined as described above.  The balance of the minimum initial premium amount will be applied as of the later of the Contract Date and the date premiums were received.

If no premium is paid with the application, the Contract Date will be the Contract Date stated in the Contract, which will generally be the date the minimum initial premium is received from the Contract owner and the Contract is delivered.
 
2

 
 


There is one principal variation from the foregoing procedure.  If permitted by the insurance laws of the state in which the Contract is issued, the Contract may be backdated up to six months.   The Contract may not be backdated before the product introduction date.

In situations where the Contract Date precedes the date that the minimum initial premium is received, charges due prior to the initial premium receipt date will be deducted immediately after the net premium has been applied to the Contract Fund.

ADDITIONAL INFORMATION ABOUT
OPERATION OF CONTRACTS

Legal Considerations Relating to Sex-Distinct Premiums and Benefits

The Contract generally employs mortality tables that distinguish between males and females.  Thus, premiums and benefits differ under Contracts issued on males and females of the same age.  However, in those states that have adopted regulations prohibiting sex-distinct insurance rates, premiums and cost of insurance charges will be based on male rates, whether the insureds are male or female.  In addition, employers and employee organizations considering purchase of a Contract should consult their legal advisers to determine whether purchase of a Contract based on sex-distinct actuarial tables is consistent with Title VII of the Civil Rights Act of 1964 or other applicable law.

How a Type A (Fixed) Contract's Death Benefit Will Vary

There are three types of Death Benefit available under the Contract:  (1) Type A, a generally fixed Death Benefit; (2) Type B, a variable Death Benefit; and (3) Type C, a return of premium Death Benefit.  A Type C (return of premium) Death Benefit generally varies by the amount of premiums paid, a Type B (variable) Death Benefit varies with investment performance, and a Type A (fixed) Death Benefit does not vary unless it must be increased to comply with the Internal Revenue Code's definition of life insurance.

Under the Type A (fixed) Contract, the Death Benefit is generally equal to the basic insurance amount, before the reduction of any Contract Debt.  If the Contract is kept in-force for several years, depending on how much premium you pay, and/or if investment performance is reasonably favorable, the Contract Fund may grow to the point where we will increase the Death Benefit in order to ensure that the Contract will satisfy the Internal Revenue Code's definition of life insurance.

Assuming no Contract Debt, the Death Benefit of a Type A (fixed) Contract will always be the greater of:

(1)   
the basic insurance amount; and
 
(2)   
the Contract Fund before the deduction of any monthly charges due on that date, multiplied by the attained age factor that applies.

A listing of attained age factors can be found on your Contract Data pages.  The latter provision ensures that the Contract will always have a Death Benefit large enough so that the Contract will be treated as life insurance for tax purposes under current law.  Before the Contract is issued, the Contract owner may choose between two methods that we use to determine the tax treatment of the Contract.

The following table illustrates at different ages how the attained age factor affects the Death Benefit for different Contract Fund amounts.  The table assumes a $250,000 Type A (fixed) Contract was issued when the insured was a male nonsmoker, age 35, and there is no Contract Debt.
 
3
 



 
Type A (Fixed) Death Benefit
 
If
Then
The insured is age
and the Contract Fund is
the attained age factor is**
the Contract Fund multiplied by the attained age factor is
and the Death Benefit is
40
40
40
$ 25,000
$ 75,000
$100,000
4.04
4.04
4.04
101,000
303,000
404,000
$250,000
$303,000*
$404,000*
60
60
60
$ 75,000
$125,000
$150,000
2.11
2.11
2.11
158,250
263,750
316,500
$250,000
$263,750*
$316,500*
80
80
80
$150,000
$200,000
$225,000
1.32
1.32
1.32
198,000
264,000
297,000
$250,000
$264,000*
$297,000*
*  Note that the Death Benefit has been increased to comply with the Internal Revenue Code’s definition of life insurance.
** Assumes the Contract owner selected the Cash Value Accumulation Test.  These figures are based on the 2001
   Commissioner's Standard Ordinary ("CSO") Mortality Tables.

This means, for example, that if the insured has reached the age of 60, and the Contract Fund is $150,000, the Death Benefit will be $316,500, even though the basic insurance amount is $250,000.  In this situation, for every $1 increase in the Contract Fund, the Death Benefit will be increased by $2.11.  We reserve the right to refuse to accept any premium payment that increases the Death Benefit by more than it increases the Contract Fund.  If we exercise this right, in certain situations it may result in the loss of the No-Lapse Guarantee.

How a Type B (Variable) Contract's Death Benefit Will Vary

Under the Type B (variable) Contract, while the Contract is in-force, the Death Benefit will never be less than the basic insurance amount, before the reduction of any Contract Debt, but will also vary immediately after it is issued, with the investment results of the selected Variable Investment Options.  The Death Benefit may be increased to ensure that the Contract will satisfy the Internal Revenue Code's definition of life insurance.

Assuming no Contract Debt, the Death Benefit of a Type B (variable) Contract will always be the greater of:

(1)   
the basic insurance amount plus the Contract Fund before the deduction of any monthly charges due on that date; and
 
(2)   
the Contract Fund before the deduction of any monthly charges due on that date, multiplied by the attained age factor that applies.

For purposes of computing the Death Benefit, if the Contract Fund is less than zero, we will consider it to be zero.  A listing of attained age factors can be found on your Contract Data pages.  The latter provision ensures that the Contract will always have a Death Benefit large enough so that the Contract will be treated as life insurance for tax purposes under current law.  Before the Contract is issued, the Contract owner may choose between two methods that we use to determine the tax treatment of the Contract.

The following table illustrates various attained age factors and Contract Funds and the corresponding Death Benefits. The table assumes a $250,000 Type B (variable) Contract was issued when the insured was a male nonsmoker, age 35, and there is no Contract Debt.
 
4
 
 



Type B (Variable) Death Benefit
 
If
Then
The insured is age
and the Contract Fund is
the attained age factor is**
the Contract Fund multiplied by the attained age factor is
and the Death Benefit is
40
40
40
$ 25,000
$ 75,000
$100,000
4.04
4.04
4.04
101,000
303,000
404,000
$275,000
$375,000
$404,000*
60
60
60
$ 75,000
$125,000
$150,000
2.11
2.11
2.11
158,250
263,750
316,500
$325,000
$375,000
$400,000
80
80
80
$150,000
$200,000
$225,000
1.32
1.32
1.32
198,000
264,000
297,000
$400,000
$450,000
$475,000
*  Note that the Death Benefit has been increased to comply with the Internal Revenue Code’s definition of life insurance.
** Assumes the Contract owner selected the Cash Value Accumulation Test.  These figures are based on the 2001
   Commissioner's Standard Ordinary ("CSO") Mortality Tables.

This means, for example, that if the insured has reached the age of 40, and the Contract Fund is $100,000, the Death Benefit will be $404,000, even though the basic insurance amount is $250,000.  In this situation, for every $1 increase in the Contract Fund, the Death Benefit will be increased by $4.04.  We reserve the right to refuse to accept any premium payment that increases the Death Benefit by more than it increases the Contract Fund.  If we exercise this right, in certain situations it may result in the loss of the No-Lapse Guarantee.

How a Type C (Return of Premium) Contract’s Death Benefit Will Vary

Under the Type C (return of premium) Contract, while the Contract is in-force, the Death Benefit will vary by the amount of premiums paid, less any withdrawals, both accumulated with interest at the rate(s) chosen by the Contract owner and shown in the Contract Data pages.  The interest rate will range from 0% to 8%; in ½% increments.  The Death Benefit on a Type C Contract is limited to the basic insurance amount plus an amount equal to: the Contract Fund plus the Type C Limiting Amount (the sum of the initial basic insurance amount plus any initial Target Term Rider coverage amount) multiplied by the Type C Death Benefit Factor, both located in the Contract Limitations section of your Contract.  The Death Benefit may be increased to ensure that the Contract will satisfy the Internal Revenue Code’s definition of life insurance.  Unlike Type A and Type B Contracts, the Death Benefit of a Type C Contract may be less than the basic insurance amount in the event total withdrawals are greater than total premiums paid.

Assuming no Contract Debt, the Death Benefit of a Type C (return of premium) Contract will always be the lesser of:

(1)   
the basic insurance amount plus the total premiums paid into the Contract less any withdrawals, both accumulated with interest at the rate(s) displayed in the Contract Data pages; and
 
(2)   
the basic insurance amount plus the Contract Fund before deduction of any monthly charges due on that date plus the product of the Type C Limiting Amount multiplied by the Type C Death Benefit Factor, both found in the Contract Limitations section of the Contract Data pages.

However, if the product of the Contract Fund, before any monthly charges, multiplied by the attained age factor is greater than either (1) or (2), described above, then it will become the Death Benefit.

A listing of attained age factors can be found on your Contract Data pages.  The latter provision ensures that the Contract will always have a Death Benefit large enough so that the Contract will be treated as life insurance for tax purposes under current law.  Before the Contract is issued, the Contract owner may choose between two methods that we use to determine the tax treatment of the Contract.
 
5

 
 


The following table illustrates various attained age factors and Contract Funds and the corresponding Death Benefits. The table assumes a $250,000 Type C (return of premium) Contract was issued when the insured was a male nonsmoker, age 35, and there is no Contract Debt.

Type C (Return of Premium) Death Benefit
 
If
Then
the insured is age
and the Contract Fund is
and the premium paid less any withdrawals is
the attained age factor is**
the Contract Fund multiplied by the attained age factor is
and the Death Benefit is
 
40
40
40
 
$25,000
$75,000
$100,000
 
$15,000
$60,000
$80,000
 
4.04
4.04
4.04
 
101,000
303,000
404,000
 
$265,000
$310,000
$404,000*
 
60
60
60
 
$75,000
$125,000
$150,000
 
$ 60,000
$100,000
$125,000
 
2.11
2.11
2.11
 
158,250
263,750
316,500
 
$310,000
$350,000
$375,000
 
80
80
80
 
$150,000
$200,000
$225,000
 
$125,000
$150,000
$175,000
 
1.32
1.32
1.32
 
198,000
264,000
297,000
 
$375,000
$400,000
$425,000
* Note that the Death Benefit has been increased to comply with the Internal Revenue Code’s definition of life insurance.
** Assumes the Contract owner selected the Cash Value Accumulation Test.  These figures are based on the 2001
   Commissioner's Standard Ordinary ("CSO") Mortality Tables.

This means, for example, that if the insured has reached the age of 40, and the premiums paid less any withdrawals equals $80,000, the Death Benefit will be $404,000, even though the basic insurance amount is $250,000.  In this situation, for every $1 increase in the Contract Fund, the Death Benefit will be increased by $4.04.  We reserve the right to refuse to accept any premium payment that increases the Death Benefit by more than it increases the Contract Fund.  If we exercise this right, in certain situations it may result in the loss of the No-Lapse Guarantee.

Reports to Contract Owners

Once each year, we will send you a statement that provides certain information pertinent to your Contract.  This statement will detail values, transactions made, and specific Contract data that apply only to your particular Contract.

You will also be sent annual and semi-annual reports of the Funds showing the financial condition of the portfolios and the investments held in each portfolio.

UNDERWRITING PROCEDURES

When you express interest in obtaining insurance from us, you may apply for coverage in one of two ways, via a paper application or through our Worksheet process.  When using the paper application, a registered representative completes a full application and submits it to our underwriting unit to commence the underwriting process.  A registered representative may be an agent/broker who is a representative of Pruco Securities, LLC (“Prusec”), a broker dealer affiliate of Prudential, or in some cases, a broker dealer not directly affiliated with Prudential.

When using the Worksheet process, a registered representative typically collects enough applicant information to start the underwriting process.  The representative will submit the information to our New Business Department to begin processing, which includes scheduling a direct call to the applicant to obtain medical information, and to confirm other data.

Regardless of which of the two underwriting processes is followed, once we receive the necessary information, which may include doctors’ statements, medical examinations from physicians or paramedical vendors, test results, and other information, we will make a decision regarding our willingness to accept the risk, and the price at which we will accept the risk.  We will issue the Contract when the risk has been accepted and priced.
 
6

 
 


ADDITIONAL INFORMATION ABOUT CHARGES

Charges for Increases in Basic Insurance Amount

Each time you increase your basic insurance amount, we will send you new Contract Data pages showing the amount and effective date of the change and the recomputed charges, values, and limitations.  No transaction charge is currently being made in connection with an increase in basic insurance amount.  However, we reserve the right to make such a charge in an amount of up to $25.

The Sales Load Target Premium is calculated separately for each Coverage Segment.  When premiums are paid, each payment is allocated to each Coverage Segment based on the proportion of the Sales Load Target Premium in each segment to the total Sales Load Target Premiums of all segments.  Currently, the sales load charge for each Coverage Segment is equal to 4% of premiums paid in Contract years one through four and 3% in Contract years five though 10 of the premiums paid in each Contract year up to the Sales Load Target Premium and 3.5% of premiums paid in excess of this amount in Contract years one through four and 2.5% in Contract years five through 10.

ADDITIONAL INFORMATION ABOUT CONTRACTS IN DEFAULT

When your Contract is in default, no part of your Contract Fund is available to you.  Consequently, you are not able to take any loans, partial withdrawals or surrenders, or make any transfers among the investment options.  In addition, during any period in which your Contract is in default, you may not change the way in which subsequent premiums are allocated or increase the amount of your insurance by increasing the basic insurance amount of the Contract.

DISTRIBUTION AND COMPENSATION

In an effort to promote the sale of our variable products (which may include the placement of our Contracts on a preferred or recommended company or product list and/or access to a broker-dealer’s registered representatives), we or Prusec may enter into compensation arrangements with certain broker-dealer firms authorized by Prusec to sell the Contract, or branches of such firms, with respect to certain or all registered representatives of such firms under which such firms may receive separate compensation or reimbursement for, among other things, training of sales personnel, marketing and / or administrative and / or other services they provide to us or our affiliates.  To the extent permitted by applicable rules, laws, and regulations, Prusec may pay or allow other promotional incentives or payments in the form of cash or non-cash compensation.  These arrangements may not be offered to all firms, and the terms of such arrangements may differ between firms.  You should note that firms and individual registered representatives and branch managers within some firms participating in one of these compensation arrangements might receive greater compensation for selling the Contract than for selling a different Contract that is not eligible for these compensation arrangements.  

Pruco Life makes these promotional payments directly to or in sponsorship of the firm (or its affiliated broker/dealers).  Examples of arrangements under which such payments may be made currently include, but are not limited to, sponsorships, conferences (national, regional and top producer), speaker fees, promotional items and reimbursements to firms for marketing activities or services paid by the firms and/or their individual representatives.  The amount of these payments varies widely because some payments may encompass only a single event, such as a conference, and others have a much broader scope.

The list below provides the names of the firms (or their affiliated broker/dealers) that we are aware of (as of December 31, 2010) that received payment or accrued a payment amount with respect to variable product business during 2010.  The least amount paid or accrued and the greatest amount paid or accrued during 2010 were $0.19 and $3,732,624, respectively.

Name of Firms:

1 Financial Marketplace Securities LLC , 1717 Capital Management Company, 1st Global Capital Corp., 3 Mark Equities Inc., Ace Diversified Capital, Inc., AFA Financial Group LLC, Allstate Financial Services LLC, American Equity Investment Corp., American Portfolios Financial Services Inc., Ameriprise Financial Services Inc., Ameritas Investment Corp., Amsouth Investment Services Inc., AON Benfield Securities, Inc., Arlington Securities Inc., Askar Corp., Associated Securities Corp., Aurum Securities Corp., Ausdal Financial Partners Inc., AXA Advisors LLC, Bancnorth Investment Group Inc., BB&T Investments Services Inc., BBVA Compass Investment Solutions Inc., BCG Securities Inc., Benefit Funding Services LLC, Berthel Fisher & Co. Financial Services Inc., BG Worldwide Securities Inc.,
 
7
 


Broker Dealer Financial Services Corp., Brokers International Financial Services, Brookstone Securities, Inc., Cadaret  Grant & Co. Inc., Cambridge Investment Research Inc., Cambridge Legacy Securities LLC, Cantella & Company Inc., Cap Pro Brokerage Services Inc., Capital Analysts Inc., Capital Financial Services Inc., Capital Investment Group Inc., Capital Select Investments Corp., Catholic Financial Services Corp., CBIZ Financial Solutions Inc., CCO Investment Services, Corp., Centara Capital Securities, Inc., Centaurus Financial Inc., CFA/Lincoln Financial Advisors, CFD Investments Inc., CFG Financial Associates Inc., CIBC World Markets Corp., Citigroup Global Markets Inc., Clark Bardes Securities Inc., Clark Securities Inc., CMS Investment Resources Inc., Comerica Securities Inc., Commonwealth Financial Network, Comprehensive Asset Management & Services, Concord Equity Group LLC (The), Conservative Financial Services Inc., Coordinated Capital Securities, Cornerstone Institutional Investors Inc., CPS Financial and Insurance Services Inc., Crown Capital Securities LP, Curtis Securities LLC, Cuso Financial Services LP, Cutter & Company Brokerage Inc., CW Securities LLC, Dempsey Financial Network Inc., Dewaay Financial Network, LLC., Dolphin Securities Inc., Dunwoody Brokerage Services Inc., Edward D Jones and Company LP, Elite Securities Inc., Empire Securities Corp., Eplanning Securities Inc., Equitrust Marketing Services, LLC, Equity Services Inc., Essex Financial Services Inc., Executive Services Securities, Farmers Financial Solutions Inc., FAS Corp., Fifth Third Securities Inc., Financial Network Investment Corp., Financial West Group, Fintegra LLC, First Allied Securities Inc., First Asset Financial Inc., First Brokerage America, LLC, First Heartland Capital Inc., First State Financial Mgmt. Inc., First Wall Street Corp., Foothill Securities Inc., Fortune Financial Services Inc., Fortune Securities Inc., FPCM Securities, LLC, Franklin Financial Services Corp., FSC Securities Corp., GA Financial Inc., Geneos Wealth Management Inc., Genworth Financial Securities Corp., Girard Securities Inc., Great American Advisors Inc., Guardian Investors Services Corp., Gunn Allen Financial Inc., GWN Securities Inc., H&R Block Financial Advisors Inc., Haas Financial Products Inc., Hancock Securities Group, Hantz Financial Services, Inc., Harbor Financial Services LLC, Harbour Investments Inc., HD Vest Investment Securities Inc., Herndon Plant Oakley Limited, Horan Securities Inc., Hornor Townsend & Kent Inc., Huntleigh Securities Corp., IFG Network Securities, IMS Securities Inc., Independent Financial Group Inc., ING Financial Partners Inc., Interlink Securities Corp., Intervest Int'l Equities Corp., Invest Financial Corp. Insurance Agency Inc., Invest Financial Corp., Investacorp Inc., Investment Professionals Inc., Investors Capital Corp., Investors Security Company Inc., Iron Street Securities Inc., Janney Montgomery Scott LLC, JJB Hilliard, WL Lyons, LLC, JW Cole Financial Inc., KCD Financial Inc., KMS Financial Services, Inc., Kovack Securities Inc., Lasalle Street Securities LLC, Leaders Group Inc. (The), Legacy Financial Services Inc., Legend Equities Corp., Lifemark Securities Corp., Lincoln Financial Advisors Corp., Lincoln Financial Securities Corp., Lincoln Investment Planning Inc., Liss Financial Services, LM Kohn & Company, Loria Financial Group LLC, LPL Financial Corp., LSY Inc. DBA American Investors Company, M Financial Securities Marketing, Inc., M Holdings Securities Inc., M&T Securities, Inc., MAFG Ria Services Inc., Medallion Investment Services Inc., Meridien Financial Group Inc., Merrill Lynch Pierce Fenner & Smith Inc., Metlife Securities, Inc., Mid Atlantic Capital Corp., MMC Securities Corp., MML Investors Services Inc., Money Concepts Capital Corp., Morgan Keegan & Company Inc., Morgan Stanley & Company Inc., Morgan Stanley DW Inc., MTL Equity Products Inc., Multi Financial Securities Corp., Mutual Service Corp., Mutual Trust Company of America Sec., MWA Financial Services Inc., National Planning Corp., NBC Securities Inc., New England Securities, Newport Group Securities Inc., Next Financial Group Inc., NFP Securities Inc., Northland Securities Inc., Northwestern Mutual Investment Services, NPB Financial Group, LLC, NRP Financial, Inc., NYLife Securities, Oberweis Securities, Ogilvie Security Advisors Corp., Olde Economie Financial Consultants Ltd., One Securities Corp., OneAmerica Securities Inc., Pacific West Securities Inc., Packerland Brokerage Services Inc., Pan American Financial Services Inc., Papalia Securities, Inc., Park Avenue Securities LLC, Partnervest Securities Inc., Pension Planners Securities Inc., PJ Robb Variable Corp., Primevest Financial Services Inc., Princor Financial Services, Private Client Services LLC, Private Consulting Group Inc., Private Placement Insurance Products, LL, Proequities Inc., Prospera Financial Services, Inc., Purshe Kaplan Sterling Investments Inc., QA3 Financial Corp., Quest Capital Strategies Inc., Questar Capital Corp., RA Bench, Rampart Financial Services Inc., Raymond James & Associates Inc., RBC Capital Markets Corp., Resource Horizons Group LLC, Retirement Capital Group Securities Inc., RMIN Securities Inc., Robert W Baird & Co. Inc., Royal Alliance Associates Inc., Rydex Distributors Inc., Sagepoint Financial, Inc., Sammons Securities Company LLC, SCF Securities Inc., Securian Financial Services Inc., Securities America Inc., Securities Service Network Inc., Sigma Financial Corp., Signal Securities Inc., Signator Investors Inc., SII Investments Inc., SMH Capital, Inc., Smith, Brown & Groover Inc., Source Capital Group Inc., Southern Financial Group Inc., Southwest Securities Inc., Springboard Securities Inc., SSI Equity Services Inc., Stanley Laman Group Securities LLC, Stephens Inc., Stifel Nicolaus & Co. Inc., Stone & Youngberg LLC, Summit Brokerage Services, Inc., Summit Equities Inc., Sunset Financial Services Inc., Superior Financial Services Inc., Symetra Investment Services Inc., Syndicated Capital Inc., Synergy Investment Group LLC, TBN Securities & Insurance Services Inc., TD Wealth Management Services, TFS Securities Inc., The Enterprise Securities Company, The Investment Center Inc., The Leaders Group Inc., The New Penfacs, Inc., The ON Equity Sales Company, The Strategic Financial Alliance Inc., Thoroughbred Financial Services LLC, Tower Square Securities Inc., Trading Services Group Inc., Transamerica Financial Advisors, Inc., Triad Advisors Inc., Trustmont Financial Group, Inc., UBS Financial Services Inc., United Planners Financial Services, United Securities Alliance Inc., Univest Investments Inc., USA Advanced Planners, Inc., USA Financial Securities Corp., USALLIANZ Securities Inc., USI Securities Inc., Uvest Investment Services Inc., Valmark Securities Inc., Veravest Investments Inc.,
 
8
 


VFIC Securities Inc., VSR Financial Services Inc., Wachovia Insurance Services Broker Dealer, Wall Street Financial Group Inc., Walnut Street Securities, Waterstone Financial Group Inc., Wells Fargo Advisors LLC, Wells Fargo Brokerage Services LLC, Wells Fargo Investments LLC, Western Equity Group Inc., Windham Financial Services Inc., Woodbury Financial Services Inc., Workman Securities Corp, World Equity Group, Worth Financial Group Inc., WRP Investments Inc., WS Griffith Securities Inc.

Your registered representative can provide you with more information about the compensation arrangements that apply upon the sale of the Contract.

EXPERTS

The consolidated financial statements of Pruco Life Insurance Company and its subsidiaries as of December 31, 2010 and 2009 and for each of the three years in the period ended December 31, 2010 and the financial statements of Pruco Life Variable Universal Account as of December 31, 2010 and for each of the two years in the period then ended included in this Statement of Additional Information have been so included in reliance on the reports of PricewaterhouseCoopers LLP, an independent registered public accounting firm, given on the authority of said firm as experts in auditing and accounting. PricewaterhouseCoopers LLP's principal business address is 300 Madison Avenue, New York, New York 10017.

Actuarial matters included in this Statement of Additional Information have been examined by Nancy D. Davis, MAAA, FSA, Vice President and Actuary of Prudential.

PERFORMANCE DATA

Average Annual Total Return

The Account may advertise average annual total return information calculated according to a formula prescribed by the U.S. Securities and Exchange Commission (“SEC”).  Average annual total return shows the average annual percentage increase, or decrease, in the value of a hypothetical contribution allocated to a Subaccount from the beginning to the end of each specified period of time.  The SEC standardized version of this performance information is based on an assumed contribution of $1,000 allocated to a Subaccount at the beginning of each period and full withdrawal of the value of that amount at the end of each specified period.  This method of calculating performance further assumes that (i) a $1,000 contribution was allocated to a Subaccount and (ii) no transfers or additional payments were made.  Premium taxes are not included in the term “charges” for purposes of this calculation.  Average annual total return is calculated by finding the average annual compounded rates of return of a hypothetical contribution that would compare the Unit Value on the first day of a specified period to the ending redeemable value at the end of the period according to the following formula:

P(1+T)n = ERV

Where T equals average annual total return, where ERV (the ending redeemable value) is the value at the end of the applicable period of a hypothetical contribution of $1,000 made at the beginning of the applicable period, where P equals a hypothetical contribution of $1,000, and where n equals the number of years.

Non-Standard Total Return

In addition to the standardized average annual total return information described above, we may present total return information computed on bases different from that standardized method.  The Account may also present aggregate total return figures for various periods, reflecting the cumulative change in value of an investment in the Account for the specified period.

For the periods prior to the date the Subaccounts commenced operations, non-standard performance information for the Contracts will be calculated based on the performance of the Funds and the assumption that the Subaccounts were in existence for the same periods as those indicated for the Funds, with the level of Contract charges that were in effect at the inception of the Subaccounts (this is referred to as “hypothetical performance data”).  Standard and non-standard average annual return calculations include the mortality and expense risk charge under the Contract, but do not reflect other life insurance Contract charges (sales, administration, and actual cost of insurance) nor any applicable surrender or lapse charges, which would significantly lower the returns.  Information stated for any given period does not indicate or represent future performance.
 
9
 


Money Market Subaccount Yield

The “total return” figures for the Money Market Subaccount are calculated using historical investment returns of the Money Market Portfolio of The Prudential Series Fund, Inc. as if  PruLife® Custom Premier II had been investing in that subaccount during a specified period.  Fees associated with the Series Fund are reflected; however, all fees, expenses, and charges associated with PruLife® Custom Premier II are not reflected.

The yield is computed by determining the net change, exclusive of capital changes, in the value of a hypothetical pre-existing account having a balance of one accumulation unit of the Money Market Subaccount at the beginning of a specified period, subtracting a hypothetical charge reflecting deductions from Contract owner accounts, and dividing the difference by the value of the subaccount at the beginning of the base period to obtain the base period return, and then multiplying the base period return by (365/7), with the resulting figure carried to the nearest ten-thousandth of 1%.  The effective yield is obtained by taking the base period return, adding 1, raising the sum to a power equal to 365 divided by 7, and subtracting 1 from the result, according to the following formula: Effective Yield ([base period return + 1] 365/7)-1.

The yields on amounts held in the Money Market Subaccount will fluctuate on a daily basis.  Therefore, the stated yields for any given period are not an indication of future yields.

FINANCIAL STATEMENTS

The financial statements of the Account should be distinguished from the consolidated financial statements of Pruco Life and its subsidiaries, which should be considered only as bearing upon the ability of Pruco Life to meet its obligations under the Contracts.

10

 
 
 
 
 
 
 







 
 

 



FINANCIAL STATEMENTS OF
PRUCO LIFE VARIABLE UNIVERSAL ACCOUNT
 
STATEMENT OF NET ASSETS
December 31, 2010
 
           
 
SUBACCOUNTS
 
 
Prudential
Money Market
Portfolio
 
Prudential
Diversified Bond
Portfolio
 
Prudential Equity
Portfolio
 
Prudential
Flexible
Managed
Portfolio
 
Prudential
Conservative
Balanced
Portfolio
 
ASSETS
         
Investment in the portfolios, at value
$168,218,452
$105,024,908
$62,293,757
$7,036,872
$8,417,197
           
Net Assets
$168,218,452
$105,024,908
$62,293,757
$7,036,872
$8,417,197
           
           
NET ASSETS, representing:
         
Accumulation units
$168,218,452
$105,024,908
$62,293,757
$7,036,872
$8,417,197
           
 
$168,218,452
$105,024,908
$62,293,757
$7,036,872
$8,417,197
           
           
Units outstanding
108,016,830
38,859,278
37,120,211
5,095,247
5,128,733
           
           
Portfolio shares held
16,821,845
8,999,564
                   2,516,919
450,216
527,393
Portfolio net asset value per share
$                 10.00
$                  11.67
$                   24.75
$              15.63
$               15.96
Investment in portfolio shares, at cost
$168,218,452
$99,401,567
$55,854,816
$6,645,516
$7,814,579
 
STATEMENT OF OPERATIONS
For the period ended December 31, 2010
 
SUBACCOUNTS
 
 
Prudential
Money Market
Portfolio
 
Prudential
Diversified Bond
Portfolio
 
Prudential Equity
Portfolio
 
Prudential
Flexible
Managed
Portfolio
 
Prudential
Conservative
Balanced
Portfolio
 
INVESTMENT INCOME
         
Dividend income
$                 66,202
$4,315,751
$                   449,074
$148,712
$189,320
           
           
EXPENSES
         
Charges to contract owners for assuming
mortality risk and expense risk and for administration
                 824,005
                  495,708
                   193,768
              50,849
               36,661
Reimbursement for excess expenses
                 0
                  0
                   0
              0
               0
           
           
NET EXPENSES
                 824,005
                  495,708
                   193,768
              50,849
               36,661
           
           
NET INVESTMENT INCOME (LOSS)
 (757,803)
3,820,043
                   255,306
              97,863
152,659
           
           
NET REALIZED AND UNREALIZED GAIN (LOSS) ON INVESTMENTS
         
Capital gains distributions received
                 0
1,338,399
                   0
              0
               0
Realized gain (loss) on shares redeemed
                 0
                  897,774
                   283,121
(51,987)
156,557
Net change in unrealized gain (loss) on investments
                 0
3,669,748
                   5,921,103
632,889
548,926
           
           
NET GAIN (LOSS) ON INVESTMENTS
                 0
5,905,921
                   6,204,224
580,902
705,483
           
           
NET INCREASE (DECREASE) IN NET ASSETS
RESULTING FROM OPERATIONS
$(757,803)
$9,725,964
$6,459,530
$678,765
$858,142
           
 
The accompanying notes are an integral part of these financial statements.


 
A1
 
 

 

 
 
               
SUBACCOUNTS (Continued)
 
 
Prudential
Value
Portfolio
 
 
Prudential High
Yield Bond
Portfolio
 
 
Prudential
Natural
Resources
Portfolio
 
 
Prudential Stock
Index Portfolio
 
 
Prudential
Global Portfolio
 
 
Prudential
Government
Income
Portfolio
 
 
Prudential
Jennison
Portfolio
 
 
Prudential
Small
Capitalization
Stock Portfolio
 
 
               
$55,063,503
$25,154,776
$9,080,450
$216,635,019
$19,225,741
$129,805,237
$56,721,883
$32,517,086
               
$55,063,503
$25,154,776
$9,080,450
$216,635,019
$19,225,741
$129,805,237
$56,721,883
$32,517,086
               
               
               
$55,063,503
$25,154,776
$9,080,450
$216,635,019
$19,225,741
$129,805,237
$56,721,883
$32,517,086
               
$55,063,503
$25,154,776
$9,080,450
$216,635,019
$19,225,741
$129,805,237
$56,721,883
$32,517,086
               
               
10,812,530
13,095,516
               751,343
118,971,937
14,695,766
36,770,459
49,432,261
7,709,001
               
               
3,231,426
                   4,971,300
               191,854
                    6,905,802
                   1,039,791
10,790,128
2,438,602
1,882,865
$               17.04
$                   5.06
$               47.33
$                    31.37
$                   18.49
$                  12.03
$                 23.26
$                 17.27
$53,897,298
$23,975,055
$6,737,805
$203,732,929
$17,761,294
$128,697,851
$45,513,082
$29,645,625
               
               
SUBACCOUNTS (Continued)
 
 
Prudential
Value
Portfolio
 
 
Prudential High
Yield Bond
Portfolio
 
 
Prudential
Natural
Resources
Portfolio
 
 
Prudential Stock
Index Portfolio
 
 
Prudential
Global Portfolio
 
 
Prudential
Government
Income
Portfolio
 
 
Prudential
Jennison
Portfolio
 
 
Prudential
Small
Capitalization
Stock Portfolio
 
 
               
$437,447
$1,970,483
$               27,368
$3,630,477
$                   277,435
$3,529,850
$216,866
$238,025
               
               
               
               136,452
                   61,661
               23,306
                    815,536
                   57,643
                  742,705
                 148,670
                 163,074
               0
                   0
               0
                    0
                   0
                  0
                 0
                 0
               
               
               136,452
                   61,661
               23,306
                    815,536
                   57,643
                  742,705
                 148,670
                 163,074
               
               
               300,995
                   1,908,822
               4,062
                    2,814,941
                   219,792
2,787,145
                 68,196
                 74,951
               
               
               
               0
                   0
               0
                    0
                   0
3,157,137
                 0
                 0
(592,913)
                   101,731
               125,261
 (1,462,047)
 (88,919)
                  190,624
                 576,881
 (211,808)
4,162,066
                   1,019,006
1,743,635
23,517,308
                   1,941,057
1,318,737
5,106,921
6,177,135
               
               
3,569,153
                   1,120,737
1,868,896
22,055,261
                   1,852,138
4,666,498
5,683,802
5,965,327
               
               
$3,870,148
$3,029,559
$1,872,958
$24,870,202
$2,071,930
$7,453,643
$5,751,998
$6,040,278
               
 
The accompanying notes are an integral part of these financial statements.
 
 


 
A2
 
 

 

FINANCIAL STATEMENTS OF
PRUCO LIFE VARIABLE UNIVERSAL ACCOUNT
 
STATEMENT OF NET ASSETS
December 31, 2010
 
           
 
SUBACCOUNTS
 
 
 
T. Rowe Price
International
Stock Portfolio
 
 
Janus Aspen
Janus
Portfolio –
Institutional
Shares
 
 
MFS Growth
Series –
Initial Class
 
 
American
Century VP
Value Fund
 
 
Franklin
Small-
Mid Cap
Growth
Securities
Fund
 
 
ASSETS
         
Investment in the portfolios, at value
$9,040,447
$3,765,791
$2,455,496
$9,162,606
$4,169,714
           
Net Assets
$9,040,447
$3,765,791
$2,455,496
$9,162,606
$4,169,714
           
           
NET ASSETS, representing:
         
Accumulation units
$9,040,447
$3,765,791
$2,455,496
$9,162,606
$4,169,714
           
 
$9,040,447
$3,765,791
$2,455,496
$9,162,606
$4,169,714
           
           
Units outstanding
7,210,798
4,473,381
2,890,255
5,257,491
4,220,425
           
           
Portfolio shares held
                 651,329
                 155,226
                99,453
1,563,585
                193,580
Portfolio net asset value per share
$                 13.88
$                 24.26
$                24.69
$                 5.86
$                21.54
Investment in portfolio shares, at cost
$8,259,934
$3,303,421
$1,946,687
$10,656,891
$3,444,649
 
STATEMENT OF OPERATIONS
For the period ended December 31, 2010
 
SUBACCOUNTS
 
 
 
T. Rowe Price
International
Stock Portfolio
 
 
Janus Aspen
Janus
Portfolio –
Institutional
Shares
 
 
MFS Growth
Series –
Initial Class
 
 
American
Century VP
Value Fund
 
 
Franklin
Small-
Mid Cap
Growth
Securities
Fund
 
 
INVESTMENT INCOME
         
Dividend income
$                 78,688
$                  37,489
$                 2,623
$                 185,370
$                0
           
           
EXPENSES
         
Charges to contract owners for assuming mortality risk and expense risk and for administration
                 45,443
                  22,254
                 13,227
                 50,493
                17,353
Reimbursement for excess expenses
                 0
                  0
                 0
                 0
                0
           
           
NET EXPENSES
                 45,443
                  22,254
                 13,227
                 50,493
                17,353
           
           
NET INVESTMENT INCOME (LOSS)
                 33,245
                  15,235
 (10,604)
                 134,877
 (17,353)
           
           
NET REALIZED AND UNREALIZED GAIN (LOSS) ON INVESTMENTS
         
Capital gains distributions received
                 26,229
                  0
                 0
                 0
                0
Realized gain (loss) on shares redeemed
 (78,346)
 (7,632)
                 45,741
 (109,540)
                5,519
Net change in unrealized gain (loss) on investments
1,026,198
                  448,248
                 282,863
1,013,204
                920,056
           
           
NET GAIN (LOSS) ON INVESTMENTS
                 974,081
                  440,616
                 328,604
                 903,664
                925,575
           
           
NET INCREASE (DECREASE) IN NET ASSETS RESULTING FROM OPERATIONS
$1,007,326
$                  455,851
$318,000
$1,038,541
$908,222
           
 
The accompanying notes are an integral part of these financial statements.

 
 
A3
 
 

 

 
 
               
SUBACCOUNTS (Continued)
 
 
American
Century VP
Income &
Growth Fund
 
 
Prudential
SP Davis
Value
Portfolio
 
 
Dreyfus MidCap
Stock Portfolio –
Initial Shares
 
 
    
Dreyfus
Opportunistic
Small Cap
Portfolio –
Initial Shares
 
 
Prudential
SP Small
Cap Value
Portfolio
 
 
Prudential
Jennison
20/20
Focus
Portfolio
 
 
Goldman Sachs
Structured
Small Cap
Equity Fund
 
 
Invesco V.I.
Utilities Fund
 
 
               
$1,009,137
$                 0
$                    343,255
$2,813,536
$45,561,867
$2,380,088
$1,501,475
$               67,188
               
$1,009,137
$                 0
$                    343,255
$2,813,536
$45,561,867
$2,380,088
$1,501,475
$               67,188
               
               
               
$1,009,137
$                 0
$                    343,255
$2,813,536
$45,561,867
$2,380,088
$1,501,475
$               67,188
               
$1,009,137
$                 0
$                    343,255
$2,813,536
$45,561,867
$2,380,088
$1,501,475
$               67,188
               
               
               920,645
                 0
                    228,803
4,689,696
24,926,206
                228,401
                    951,855
               62,185
               
               
               166,800
                 0
                    26,063
                  92,006
3,710,250
                153,060
                    131,478
               4,518
$               6.05
$                 0.00
$                    13.17
$                  30.58
$                 12.28
$                15.55
$                    11.42
$               14.87
$989,034
$                 0
$                    357,112
$2,655,927
$42,496,382
$1,937,875
$1,441,462
$               67,551
               
               
SUBACCOUNTS (Continued)
 
 
American
Century VP
Income &
Growth Fund
 
 
Prudential
SP Davis
Value
Portfolio
 
 
Dreyfus MidCap
Stock Portfolio –
Initial Shares
 
 
    
Dreyfus
Opportunistic
Small Cap
Portfolio –
Initial Shares
 
 
Prudential
SP Small
Cap Value
Portfolio
 
 
Prudential
Jennison
20/20
Focus
Portfolio
 
 
Goldman Sachs
Structured
Small Cap
Equity Fund
 
 
Invesco V.I.
Utilities Fund
 
 
               
$               12,756
$                 0
$                    2,950
$                  17,591
$                 254,205
$                0
$                    6,840
$               2,247
               
               
               
               1,629
                 30,468
                    586
                  5,074
                 94,919
                1,772
                    2,368
               107
               0
                 0
                    0
                  0
                 0
                0
                    0
               0
               
               
               1,629
                 30,468
                    586
                  5,074
                 94,919
                1,772
                    2,368
               107
               
               
               11,127
 (30,468)
                    2,364
                  12,517
                 159,286
 (1,772)
                    4,472
               2,140
               
               
               
               0
                 0
                    0
                  0
                 0
                0
                    0
               0
 (50,585)
(1,904,492)
 (7,161)
 (46,644)
 (418,541)
                30,988
 (14,274)
 (62)
               156,827
4,008,502
                    77,708
                  796,890
9,661,064
                167,910
                    330,270
               3,231
               
               
               106,242
2,104,010
                    70,547
                  750,246
9,242,523
                198,898
                    315,996
               3,169
               
               
$117,369
$2,073,542
$                    72,911
$                  762,763
$9,401,809
$197,126
$                    320,468
$               5,309
               
 
The accompanying notes are an integral part of these financial statements.
 
 


 
A4
 
 

 

FINANCIAL STATEMENTS OF
PRUCO LIFE VARIABLE UNIVERSAL ACCOUNT
 
STATEMENT OF NET ASSETS
December 31, 2010
 
           
 
SUBACCOUNTS
 
 
 
Invesco V.I.
Technology
Fund
 
 
Janus Aspen
Enterprise
Portfolio –
Service
Shares
 
 
Janus Aspen
Balanced
Portfolio –
Service
Shares
 
 
Oppenheimer
Small- &
Mid-Cap
Growth
Fund/VA
Service
Shares
 
 
Janus Aspen
Janus Portfolio –
Service
Shares
 
 
ASSETS
         
Investment in the portfolios, at value
$500,950
$2,343,267
$23,364,612
$70,045
$3,001,059
           
Net Assets
$500,950
$2,343,267
$23,364,612
$70,045
$3,001,059
           
           
NET ASSETS, representing:
         
Accumulation units
$500,950
$2,343,267
$23,364,612
$70,045
$3,001,059
           
 
$500,950
$2,343,267
$23,364,612
$70,045
$3,001,059
           
           
Units outstanding
1,423,517
2,821,717
14,781,461
116,606
2,773,622
           
           
Portfolio shares held
              31,309
              62,437
794,174
              1,541
124,888
Portfolio net asset value per share
$              16.00
$              37.53
$              29.42
$              45.46
$              24.03
Investment in portfolio shares, at cost
$383,134
$2,082,882
$19,524,957
$64,193
$2,475,940
 
STATEMENT OF OPERATIONS
For the period ended December 31, 2010
 
SUBACCOUNTS
 
 
 
Invesco V.I.
Technology
Fund
 
 
Janus Aspen
Enterprise
Portfolio –
Service
Shares
 
 
Janus Aspen
Balanced
Portfolio –
Service
Shares
 
 
Oppenheimer
Small- &
Mid-Cap
Growth
Fund/VA
Service
Shares
 
 
Janus Aspen
Janus Portfolio –
Service Shares
 
 
INVESTMENT INCOME
         
Dividend income
$             0
$             0
$562,875
$             0
$10,034
           
           
EXPENSES
         
Charges to contract owners for assuming mortality risk and expense risk and for administration
             837
             2,652
             43,906
             1,772
             6,683
Reimbursement for excess expenses
             0
             0
             0
             0
             0
           
           
NET EXPENSES
             837
             2,652
             43,906
             1,772
             6,683
           
           
NET INVESTMENT INCOME (LOSS)
 (837)
 (2,652)
518,969
 (1,772)
             3,351
           
           
NET REALIZED AND UNREALIZED GAIN (LOSS)
ON INVESTMENTS
         
Capital gains distributions received
             0
             0
             0
             0
             0
Realized gain (loss) on shares redeemed
             2,533
             1,648
118,845
             36,430
             21,928
Net change in unrealized gain (loss) on investments
             86,743
322,918
1,048,622
165,576
340,094
           
           
NET GAIN (LOSS) ON INVESTMENTS
             89,276
324,566
1,167,467
202,006
362,022
           
           
NET INCREASE (DECREASE) IN NET ASSETS RESULTING FROM OPERATIONS
$88,439
$321,914
$1,686,436
$200,234
$365,373
           
 
The accompanying notes are an integral part of these financial statements.

 
 
A5
 
 

 

 
 
               
SUBACCOUNTS (Continued)
 
 
    
Prudential SP
Strategic
Partners
Focused
Growth
Portfolio
 
 
Prudential SP
Mid Cap
Growth
Portfolio
 
 
Prudential
SP Prudential
U.S. Emerging
Growth
Portfolio
 
 
Prudential SP
Growth Asset
Allocation
Portfolio
 
 
Janus Aspen
Overseas
Portfolio –
Service
Shares
 
 
Prudential SP
International
Growth
Portfolio
 
 
Prudential SP
International
Value
Portfolio
 
 
M Large
Cap Growth
Fund
 
 
               
$                 0
$                  0
$51,321,317
$111,508,323
$9,730,221
$16,832,731
$32,262,332
$1,196,642
               
$                 0
$                  0
$51,321,317
$111,508,323
$9,730,221
$16,832,731
$32,262,332
$1,196,642
               
               
               
$                 0
$                  0
$51,321,317
$111,508,323
$9,730,221
$16,832,731
$32,262,332
$1,196,642
               
$                 0
$                  0
$51,321,317
$111,508,323
$9,730,221
$16,832,731
$32,262,332
$1,196,642
               
               
                 0
                  0
29,307,023
78,724,588
3,390,695
10,846,913
20,984,242
              79,637
               
               
                 0
                  0
                  6,630,661
12,445,125
                 173,630
3,243,301
4,696,118
              73,730
$                 0.00
$                  0.00
$                  7.74
$                   8.96
$                 56.04
$                  5.19
$                  6.87
$              16.23
$                 0
$                  0
$45,781,967
$110,893,343
$7,105,619
$19,133,838
$35,779,979
$1,079,906
               
               
SUBACCOUNTS (Continued)
 
 
    
Prudential SP
Strategic
Partners
Focused
Growth
Portfolio
 
 
Prudential SP
Mid Cap
Growth
Portfolio
 
 
Prudential
SP Prudential
U.S. Emerging
Growth
Portfolio
 
 
Prudential SP
Growth Asset
Allocation
Portfolio
 
 
Janus Aspen
Overseas
Portfolio –
Service
Shares
 
 
Prudential SP
International
Growth
Portfolio
 
 
Prudential SP
International
Value
Portfolio
 
 
M Large
Cap Growth
Fund
 
 
               
$                 0
$                  0
$                  160,515
$1,921,096
$                 41,622
$                  224,809
$                  697,980
$              3,609
               
               
               
                 4,361
                  12,566
                  96,573
                   195,493
                 12,669
                  32,215
                  73,856
              0
                 0
                  0
                  0
                   0
                 0
                  0
                  0
              0
               
               
                 4,361
                  12,566
                  96,573
                   195,493
                 12,669
                  32,215
                  73,856
              0
               
               
 (4,361)
 (12,566)
                  63,942
                   1,725,603
                 28,953
                  192,594
                  624,124
              3,609
               
               
               
                 0
                  0
                  0
                   0
                 0
                  0
                  0
              0
                 68,840
(2,700,858)
 (53,707)
(1,269,477)
                 244,033
 (536,347)
 (647,711)
 (28,747)
 (70,079)
4,415,869
                  7,198,287
12,827,988
1,497,145
2,405,312
3,681,067
332,156
               
               
 (1,239)
1,715,011
                  7,144,580
11,558,511
1,741,178
1,868,965
3,033,356
303,409
               
               
$ (5,600)
$1,702,445
$7,208,522
$13,284,114
$1,770,131
$2,061,559
$3,657,480
$307,018
               
 
The accompanying notes are an integral part of these financial statements.
 
 


 
A6
 
 

 

FINANCIAL STATEMENTS OF
PRUCO LIFE VARIABLE UNIVERSAL ACCOUNT
 
STATEMENT OF NET ASSETS
December 31, 2010
 
           
 
SUBACCOUNTS
 
 
 
M Capital
Appreciation
Fund
 
 
M International
Equity Fund
 
 
M Business
Opportunity
Value Fund
 
 
ProFund VP
Asia 30
 
 
ProFund VP
Banks
 
 
ASSETS
         
Investment in the portfolios, at value
$1,553,518
$1,604,796
$822,700
$               3,512
$               2
           
Net Assets
$1,553,518
$1,604,796
$822,700
$               3,512
$               2
           
           
NET ASSETS, representing:
         
Accumulation units
$1,553,518
$1,604,796
$822,700
$               3,512
$               2
           
 
$1,553,518
$1,604,796
$822,700
$               3,512
$               2
           
           
Units outstanding
               83,823
103,382
               55,761
               1,003
               3
           
           
Portfolio shares held
               59,889
136,928
               79,874
               57
 0*
Portfolio net asset value per share
$               25.94
$               11.72
$               10.30
$               61.12
$               12.71
Investment in portfolio shares, at cost
$1,264,696
$1,991,713
$777,729
$               3,156
$               1
 
STATEMENT OF OPERATIONS
For the period ended December 31, 2010
 
SUBACCOUNTS
 
 
 
M Capital
Appreciation
Fund
 
 
M International
Equity Fund
 
 
M Business
Opportunity
Value Fund
 
 
ProFund VP
Asia 30
 
 
ProFund VP
Banks
 
 
INVESTMENT INCOME
         
Dividend income
$               2,599
$                   50,910
$                4,926
$                36
$                0
           
           
EXPENSES
         
Charges to contract owners for assuming mortality risk and expense risk and for administration
               0
                   0
                0
                27
                0
Reimbursement for excess expenses
               0
                   0
                0
                0
                0
           
           
NET EXPENSES
               0
                   0
                0
                27
                0
           
           
NET INVESTMENT INCOME (LOSS)
               2,599
                   50,910
                4,926
                9
                0
           
           
NET REALIZED AND UNREALIZED GAIN (LOSS) ON INVESTMENTS
         
Capital gains distributions received
               0
                   0
                0
                0
                0
Realized gain (loss) on shares redeemed
               3,943
 (181,518)
 (3,121)
                6,516
                0
Net change in unrealized gain (loss) on investments
324,157
                   203,572
                70,092
 (6,339)
                0
           
           
NET GAIN (LOSS) ON INVESTMENTS
328,100
                   22,054
                66,971
                177
                0
           
           
NET INCREASE (DECREASE) IN NET ASSETS RESULTING FROM OPERATIONS
$330,699
$                   72,964
$                71,897
$                186
$                0
           
 
*
Represents less than one share.
 
The accompanying notes are an integral part of these financial statements.


 
 
A7
 
 

 

 
 
               
SUBACCOUNTS (Continued)
 
 
ProFund VP
Basic
Materials
 
 
ProFund VP
Bear
 
 
ProFund VP
Biotechnology
 
 
ProFund VP
UltraBull
 
 
ProFund VP
Consumer
Services
 
 
ProFund VP
Consumer
Goods
 
 
ProFund VP
Oil & Gas
 
 
ProFund VP
Europe 30
 
 
               
$               2,506
$                  3,626
$                    440
$                  99,616
$                  1,784
$                  259
$                  88,764
$               45,029
               
$               2,506
$                  3,626
$                    440
$                  99,616
$                  1,784
$                  259
$                  88,764
$               45,029
               
               
               
$               2,506
$                  3,626
$                    440
$                  99,616
$                  1,784
$                  259
$                  88,764
$               45,029
               
$               2,506
$                  3,626
$                    440
$                  99,616
$                  1,784
$                  259
$                  88,764
$               45,029
               
               
               1,079
                  7,111
                    239
                  80,467
                  1,332
                  167
                  31,542
               26,353
               
               
               48
                  178
                    19
                  8,485
                  56
                  7
                  1,909
               2,117
$               52.17
$                  20.37
$                    22.87
$                  11.74
$                  32.01
$                  34.58
$                  46.49
$               21.27
$               2,175
$                  3,779
$                    440
$                  99,616
$                  1,691
$                  235
$                  76,307
$               41,621
               
               
SUBACCOUNTS (Continued)
 
 
ProFund VP
Basic
Materials
 
 
ProFund VP
Bear
 
 
ProFund VP
Biotechnology
 
 
ProFund VP
UltraBull
 
 
ProFund VP
Consumer
Services
 
 
ProFund VP
Consumer
Goods
 
 
ProFund VP
Oil & Gas
 
 
ProFund VP
Europe 30
 
 
               
$               47
$                  0
$                    0
$                  0
$                  0
$                  1
$                  245
$               561
               
               
               
               6
                  15
                    3
                  127
                  2
                  0
                  194
               87
               0
                  0
                    0
                  0
                  0
                  0
                  0
               0
               
               
               6
                  15
                    3
                  127
                  2
                  0
                  194
               87
               
               
               41
 (15)
 (3)
 (127)
 (2)
                  1
                  51
               474
               
               
               
               0
                  0
                    0
                  0
                  0
                  0
                  0
               0
               1,549
 (3,225)
                    310
                  29,464
                  168
 (39)
 (5,739)
               1,680
 (969)
                  1,449
 (22)
                  11
                  94
                  36
                  14,392
 (5,792)
               
               
               580
 (1,776)
                    288
                  29,475
                  262
 (3)
                  8,653
 (4,112)
               
               
$               621
$ (1,791)
$                    285
$                  29,348
$                  260
$ (2)
$                  8,704
$ (3,638)
               
 
The accompanying notes are an integral part of these financial statements.
 
 


 
A8
 
 

 

FINANCIAL STATEMENTS OF
PRUCO LIFE VARIABLE UNIVERSAL ACCOUNT
 
STATEMENT OF NET ASSETS
December 31, 2010
 
           
 
SUBACCOUNTS
 
 
 
ProFund VP
Financials
 
 
ProFund VP
Health Care
 
 
ProFund VP
Internet
 
 
ProFund VP
Japan
 
 
ProFund VP
Mid-Cap
Growth
 
 
ASSETS
         
Investment in the portfolios, at value
$              2,704
$100,107
$              1,784
$15,103
$              3,339
           
Net Assets
$              2,704
$100,107
$              1,784
$15,103
$              3,339
           
           
NET ASSETS, representing:
         
Accumulation units
$              2,704
$100,107
$              1,784
$15,103
$              3,339
           
 
$              2,704
$100,107
$              1,784
$15,103
$              3,339
           
           
Units outstanding
              3,207
              78,462
              657
              11,944
              1,749
           
           
Portfolio shares held
              136
              3,463
              29
              1,186
              98
Portfolio net asset value per share
$              19.81
$              28.91
$              60.73
$              12.73
$              34.21
Investment in portfolio shares, at cost
$              2,760
$92,471
$              1,424
$14,515
$              2,755
 
STATEMENT OF OPERATIONS
For the period ended December 31, 2010
 
SUBACCOUNTS
 
 
 
ProFund VP
Financials
 
 
ProFund VP
Health Care
 
 
ProFund VP
Internet
 
 
ProFund VP
Japan
 
 
ProFund VP
Mid-Cap
Growth
 
 
INVESTMENT INCOME
         
Dividend income
$              171
$                144
$                0
$                0
$                0
           
           
EXPENSES
         
Charges to contract owners for assuming
mortality risk and expense risk and for administration
              32
                217
                3
                65
                6
Reimbursement for excess expenses
              0
                0
                0
                0
                0
           
           
NET EXPENSES
              32
                217
                3
                65
                6
           
           
NET INVESTMENT INCOME (LOSS)
              139
 (73)
 (3)
 (65)
 (6)
           
           
NET REALIZED AND UNREALIZED GAIN (LOSS)
ON INVESTMENTS
         
Capital gains distributions received
              0
                0
                171
                0
                0
Realized gain (loss) on shares redeemed
 (6,014)
                785
                282
 (5,431)
                747
Net change in unrealized gain (loss) on investments
              9,892
                42
                278
                376
 (37)
           
           
NET GAIN (LOSS) ON INVESTMENTS
              3,878
                827
                731
 (5,055)
                710
           
           
NET INCREASE (DECREASE) IN NET ASSETS RESULTING FROM OPERATIONS
$              4,017
$                754
$                728
$ (5,120)
$                704
           
 
The accompanying notes are an integral part of these financial statements.


 
A9
 
 

 

 
 
               
SUBACCOUNTS (Continued)
 
 
ProFund VP
Mid-Cap
Value
 
 
ProFund VP
Money
Market
 
 
ProFund VP
NASDAQ-100
 
 
ProFund VP
Pharmaceuticals
 
 
ProFund VP
Precious
Metals
 
 
ProFund VP
Real Estate
 
 
ProFund VP
Rising
Rates
Opportunity
 
 
ProFund VP
Semiconductor
 
 
               
$13,794
$2,462,543
$                  88,496
$                     465
$                 36,854
$                 43,001
$                 45,329
$                  1,723
               
$13,794
$2,462,543
$                  88,496
$                     465
$                 36,854
$                 43,001
$                 45,329
$                  1,723
               
               
               
$13,794
$2,462,543
$                  88,496
$                     465
$                 36,854
$                 43,001
$                 45,329
$                  1,723
               
$13,794
$2,462,543
$                  88,496
$                     465
$                 36,854
$                 43,001
$                 45,329
$                  1,723
               
               
               7,213
2,274,467
                  45,901
                     485
                 12,589
                 24,979
                 87,452
                  1,424
               
               
               530
2,462,543
                  4,597
                     21
                 660
                 996
                 3,777
                  86
$               26.01
$                 1.00
$                  19.25
$                     22.09
$                 55.83
$                 43.17
$                 12.00
$                  19.98
$15,251
$2,462,543
$                  79,181
$                     457
$                 26,725
$                 40,726
$                 50,934
$                  1,663
               
               
SUBACCOUNTS (Continued)
 
 
ProFund VP
Mid-Cap
Value
 
 
ProFund VP
Money
Market
 
 
ProFund VP
NASDAQ-100
 
 
ProFund VP
Pharmaceuticals
 
 
ProFund VP
Precious
Metals
 
 
ProFund VP
Real Estate
 
 
ProFund VP
Rising
Rates
Opportunity
 
 
ProFund VP
Semiconductor
 
 
               
$               39
$                 604
$                  0
$                     15
$                 0
$                 1,542
$                 0
$                  0
               
               
               
               31
                 7,516
                  173
                     1
                 112
                 101
                 96
                  1
               0
                 0
                  0
                     0
                 0
                 0
                 0
                  0
               
               
               31
                 7,516
                  173
                     1
                 112
                 101
                 96
                  1
               
               
               8
 (6,912)
 (173)
                     14
 (112)
                 1,441
 (96)
 (1)
               
               
               
               0
                 0
                  0
                     0
                 0
                 0
                 0
                  0
 (276)
                 0
                  18,832
                     1
                 7,966
                 9,107
 (395)
 (441)
               2,619
                 0
 (15,618)
 (9)
                 1,132
 (2,194)
 (6,889)
                  60
               
               
               2,343
                 0
                  3,214
 (8)
                 9,098
                 6,913
 (7,284)
 (381)
               
               
$               2,351
$ (6,912)
$                  3,041
$                     6
$                 8,986
$                 8,354
$ (7,380)
$ (382)
               
 
The accompanying notes are an integral part of these financial statements.
 
 


 
 
A10
 
 

 

FINANCIAL STATEMENTS OF
PRUCO LIFE VARIABLE UNIVERSAL ACCOUNT
 
STATEMENT OF NET ASSETS
December 31, 2010
 
           
 
SUBACCOUNTS
 
 
 
ProFund VP
Short
NASDAQ-100
 
 
ProFund VP
Short
Small-Cap
 
 
ProFund VP
Small-Cap
 
 
ProFund VP
Small-Cap
Growth
 
 
ProFund VP
Small-Cap
Value
 
 
ASSETS
         
Investment in the portfolios, at value
$               58,617
$                0
$                93,021
$                7,699
$                1
           
Net Assets
$               58,617
$                0
$                93,021
$                7,699
$                1
           
           
NET ASSETS, representing:
         
Accumulation units
$               58,617
$                0
$                93,021
$                7,699
$                1
           
 
$               58,617
$                0
$                93,021
$                7,699
$                1
           
           
Units outstanding
               173,902
                0
                49,186
                3,915
                1
           
           
Portfolio shares held
               6,203
                0
                3,329
                268
 0*
Portfolio net asset value per share
$               9.45
$                8.47
$                27.94
$                28.69
$                27.30
Investment in portfolio shares, at cost
$               66,830
$                0
$                76,707
$                6,411
$                1
 
STATEMENT OF OPERATIONS
For the period ended December 31, 2010
 
SUBACCOUNTS
 
 
 
ProFund VP
Short
NASDAQ-100
 
 
ProFund VP
Short
Small-Cap
 
 
ProFund VP
Small-Cap
 
 
ProFund VP
Small-Cap
Growth
 
 
ProFund VP
Small-Cap
Value
 
 
INVESTMENT INCOME
         
Dividend income
$               0
$                0
$                0
$                0
$                0
           
           
EXPENSES
         
Charges to contract owners for assuming
mortality risk and expense risk and for
administration
               98
                1
                173
                11
                0
Reimbursement for excess expenses
               0
                0
                0
                0
                0
           
           
NET EXPENSES
               98
                1
                173
                11
                0
           
           
NET INVESTMENT INCOME (LOSS)
 (98)
 (1)
 (173)
 (11)
                0
           
           
NET REALIZED AND UNREALIZED GAIN (LOSS) ON INVESTMENTS
         
Capital gains distributions received
               0
                0
                0
                0
                0
Realized gain (loss) on shares redeemed
 (5,172)
 (404)
                11,294
                1,459
                0
Net change in unrealized gain (loss) on investments
 (8,264)
                0
                2,168
                78
                0
           
           
NET GAIN (LOSS) ON INVESTMENTS
 (13,436)
 (404)
                13,462
                1,537
                0
           
           
NET INCREASE (DECREASE) IN NET ASSETS
RESULTING FROM OPERATIONS
$(13,534)
$ (405)
$                13,289
$                1,526
$                0
           
 
*
Represents less than one share.
 
The accompanying notes are an integral part of these financial statements.


 
A11
 
 

 

 
 
               
SUBACCOUNTS (Continued)
 
 
ProFund VP
Technology
 
 
ProFund VP
Telecommunications
 
 
ProFund VP
U.S. Government
Plus
 
 
ProFund VP
UltraMid-Cap
 
 
ProFund VP
UltraNASDAQ-100
 
 
ProFund VP
UltraSmall-Cap
 
 
ProFund VP
Bull
 
 
ProFund VP
Utilities
 
 
               
$              503
$                       2,854
$                    87,174
$                55,414
$                     347,235
$                  55,412
$48,637
$              714
               
$              503
$                       2,854
$                    87,174
$                55,414
$                     347,235
$                  55,412
$48,637
$              714
               
               
               
$              503
$                       2,854
$                    87,174
$                55,414
$                     347,235
$                  55,412
$48,637
$              714
               
$              503
$                       2,854
$                    87,174
$                55,414
$                     347,235
$                  55,412
$48,637
$              714
               
               
              291
                       2,256
                    63,108
                24,095
                     160,778
                  28,528
               35,263
              375
               
               
              30
                       378
                    4,445
                2,017
                     15,950
                  3,431
               1,849
              25
$              16.82
$                       7.56
$                    19.61
$                27.48
$                     21.77
$                  16.15
$               26.30
$              28.36
$              399
$                       2,528
$                    89,789
$                55,414
$                     347,243
$                  55,412
$43,495
$              711
               
               
SUBACCOUNTS (Continued)
 
 
ProFund VP
Technology
 
 
ProFund VP
Telecommunications
 
 
ProFund VP
U.S. Government
Plus
 
 
ProFund VP
UltraMid-Cap
 
 
ProFund VP
UltraNASDAQ-100
 
 
ProFund VP
UltraSmall-Cap
 
 
ProFund VP
Bull
 
 
ProFund VP
Utilities
 
 
               
$              0
$                       62
$                    390
$                0
$                     0
$                  0
$               111
$              14
               
               
               
              62
                       5
                    186
                27
                     73
                  35
               149
              1
              0
                       0
                    0
                0
                     0
                  0
               0
              0
               
               
              62
                       5
                    186
                27
                     73
                  35
               149
              1
               
               
 (62)
                       57
                    204
 (27)
 (73)
 (35)
 (38)
              13
               
               
               
              0
                       0
                    0
                0
                     0
                  0
               0
              0
              6,048
 (10)
                    11,116
 (6,517)
                     32,026
                  9,138
               6,726
              315
 (8,346)
                       318
 (2,615)
                0
 (284)
                  0
 (8,559)
 (20)
               
               
 (2,298)
                       308
                    8,501
 (6,517)
                     31,742
                  9,138
 (1,833)
              295
               
               
$(2,360)
$                       365
$                    8,705
$ (6,544)
$                     31,669
$                  9,103
$ (1,871)
$              308
               
 
The accompanying notes are an integral part of these financial statements.
 
 

 
 
A12
 
 

 

FINANCIAL STATEMENTS OF
PRUCO LIFE VARIABLE UNIVERSAL ACCOUNT
 
STATEMENT OF NET ASSETS
December 31, 2010
 
           
 
SUBACCOUNTS
 
 
 
AST T. Rowe
Price
Large-Cap
Growth
Portfolio
 
 
AST Cohen
& Steers
Realty
Portfolio
 
 
AST JPMorgan
Strategic
Opportunities
Portfolio
 
 
AST Value
Portfolio
 
 
AST Neuberger
Berman
Small-Cap
Growth
Portfolio
 
 
ASSETS
         
Investment in the portfolios, at value
$15,313,244
$2,790,093
$1,749,398
$2,375,711
$                   762,039
           
Net Assets
$15,313,244
$2,790,093
$1,749,398
$2,375,711
$                   762,039
           
           
NET ASSETS, representing:
         
Accumulation units
$15,313,244
$2,790,093
$1,749,398
$2,375,711
$                   762,039
           
 
$15,313,244
$2,790,093
$1,749,398
$2,375,711
$                   762,039
           
           
Units outstanding
1,379,508
                213,377
                   136,936
                216,939
                   65,804
           
           
Portfolio shares held
1,236,934
                457,392
                   134,776
                275,925
                   83,925
Portfolio net asset value per share
$               12.38
$                6.10
$                   12.98
$                8.61
$                   9.08
Investment in portfolio shares, at cost
$13,158,945
$2,486,798
$1,639,632
$2,540,653
$                   665,731
 
STATEMENT OF OPERATIONS
For the period ended December 31, 2010
 
SUBACCOUNTS
 
 
 
AST T. Rowe
Price
Large-Cap
Growth
Portfolio
 
 
AST Cohen
& Steers
Realty
Portfolio
 
 
AST JPMorgan
Strategic
Opportunities
Portfolio
 
 
AST Value
Portfolio
 
 
AST Neuberger
Berman
Small-Cap
Growth
Portfolio
 
 
INVESTMENT INCOME
         
Dividend income
$              0
$37,276
$              6,106
$30,337
$              0
           
           
EXPENSES
         
Charges to contract owners for assuming mortality risk and expense risk and for administration
              35,272
              2,285
              1,602
              2,042
              626
Reimbursement for excess expenses
              0
              0
              0
              0
              0
           
           
NET EXPENSES
              35,272
              2,285
              1,602
              2,042
              626
           
           
NET INVESTMENT INCOME (LOSS)
(35,272)
              34,991
              4,504
              28,295
 (626)
           
           
NET REALIZED AND UNREALIZED GAIN (LOSS) ON INVESTMENTS
         
Capital gains distributions received
              0
              0
              0
              0
              0
Realized gain (loss) on shares redeemed
              57,411
              277
              3,728
(63,596)
              1,052
Net change in unrealized gain (loss) on investments
2,045,070
542,150
101,047
298,175
128,740
           
           
NET GAIN (LOSS) ON INVESTMENTS
2,102,481
542,427
104,775
234,579
129,792
           
           
NET INCREASE (DECREASE) IN NET ASSETS
RESULTING FROM OPERATIONS
$2,067,209
$577,418
$109,279
$262,874
$129,166
           
 
The accompanying notes are an integral part of these financial statements.


 
A13
 
 

 

 
 
               
SUBACCOUNTS (Continued)
 
 
AST Federated
Aggressive
Growth
Portfolio
 
 
AST Small- Cap
Value Portfolio
 
 
AST Goldman
Sachs
Mid-Cap
Growth
Portfolio
 
 
AST Large- Cap
Value Portfolio
 
 
AST Marsico
Capital
Growth
Portfolio
 
 
AST MFS
Growth
Portfolio
 
 
AST Neuberger
Berman
Mid-Cap
Growth
Portfolio
 
 
AST Small-Cap
Growth
Portfolio
 
 
               
$1,536,886
$3,409,359
$2,339,879
$13,846,022
$9,301,147
$743,515
$                   365,945
$11,960,210
               
$1,536,886
$3,409,359
$2,339,879
$13,846,022
$9,301,147
$743,515
$                   365,945
$11,960,210
               
               
               
$1,536,886
$3,409,359
$2,339,879
$13,846,022
$9,301,147
$743,515
$                   365,945
$11,960,210
               
$1,536,886
$3,409,359
$2,339,879
$13,846,022
$9,301,147
$743,515
$                   365,945
$11,960,210
               
               
                 113,181
                   253,199
                 157,024
                   1,669,219
                881,325
              62,597
                   25,419
                 965,554
               
               
                 165,970
                   251,242
                 430,125
                   1,039,491
                480,928
              77,208
                   17,132
                 586,285
$                 9.26
$                   13.57
$                 5.44
$                   13.32
$                19.34
$              9.63
$                   21.36
$                 20.40
$1,328,611
$2,940,437
$1,980,735
$15,867,099
$8,902,759
$653,358
$                   337,602
$9,210,947
               
               
SUBACCOUNTS (Continued)
 
 
AST Federated
Aggressive
Growth
Portfolio
 
 
AST Small- Cap
Value Portfolio
 
 
AST Goldman
Sachs
Mid-Cap
Growth
Portfolio
 
 
AST Large- Cap
Value Portfolio
 
 
AST Marsico
Capital
Growth
Portfolio
 
 
AST MFS
Growth
Portfolio
 
 
AST Neuberger
Berman
Mid-Cap
Growth
Portfolio
 
 
AST Small-Cap
Growth
Portfolio
 
 
               
$                 570
$                   12,578
$                 0
$                   129,245
$                55,950
$              769
$                   0
$                 21,675
               
               
               
                 1,194
                   2,801
                 1,938
                   28,132
                15,217
              606
                   335
                 23,107
                 0
                   0
                 0
                   0
                0
              0
                   0
                 0
               
               
                 1,194
                   2,801
                 1,938
                   28,132
                15,217
              606
                   335
                 23,107
               
               
 (624)
                   9,777
 (1,938)
                   101,113
                40,733
              163
 (335)
 (1,432)
               
               
               
                 0
                   0
                 0
                   0
                0
              0
                   0
                 0
 (3,664)
 (9,880)
                 7,383
 (527,237)
 (65,216)
              4,247
 (6,222)
                 63,987
                 359,440
                   662,722
                 356,203
                   2,028,664
1,549,899
              78,626
                   90,931
3,018,583
               
               
                 355,776
                   652,842
                 363,586
                   1,501,427
1,484,683
              82,873
                   84,709
3,082,570
               
               
$355,152
$                   662,619
$                 361,648
$1,602,540
$1,525,416
$83,036
$                   84,374
$3,081,138
               
 
The accompanying notes are an integral part of these financial statements.
 
 


 
A14
 
 

 

FINANCIAL STATEMENTS OF
PRUCO LIFE VARIABLE UNIVERSAL ACCOUNT
 
STATEMENT OF NET ASSETS
December 31, 2010
 
           
 
SUBACCOUNTS
 
 
 
AST PIMCO
Limited
Maturity
Bond
Portfolio
 
 
AST T. Rowe
Price Natural
Resources
Portfolio
 
 
AST MFS
Global
Equity
Portfolio
 
 
AST JPMorgan
International
Equity
Portfolio
 
 
AST T. Rowe
Price Global
Bond
Portfolio
 
 
ASSETS
         
Investment in the portfolios, at value
$1,045,151
$10,884,176
$1,021,332
$3,310,414
$1,277,447
           
Net Assets
$1,045,151
$10,884,176
$1,021,332
$3,310,414
$1,277,447
           
           
NET ASSETS, representing:
         
Accumulation units
$1,045,151
$10,884,176
$1,021,332
$3,310,414
$1,277,447
           
 
$1,045,151
$10,884,176
$1,021,332
$3,310,414
$1,277,447
           
           
Units outstanding
              81,231
                 675,627
                73,854
                   273,479
                 95,787
           
           
Portfolio shares held
              98,786
                 482,027
                100,823
                   159,692
                 115,816
Portfolio net asset value per share
$              10.58
$                 22.58
$                10.13
$                   20.73
$                 11.03
Investment in portfolio shares, at cost
$1,050,626
$11,067,125
$981,466
$3,208,959
$1,305,987
 
STATEMENT OF OPERATIONS
For the period ended December 31, 2010
 
SUBACCOUNTS
 
 
 
AST PIMCO
Limited
Maturity
Bond
Portfolio
 
 
AST T. Rowe
Price Natural
Resources
Portfolio
 
 
AST MFS
Global
Equity
Portfolio
 
 
AST JPMorgan
International
Equity
Portfolio
 
 
AST T. Rowe
Price Global
Bond
Portfolio
 
 
INVESTMENT INCOME
         
Dividend income
$30,659
$                40,790
$                4,327
$                   32,902
$                32,214
           
           
EXPENSES
         
Charges to contract owners for assuming mortality risk and expense risk and for administration
              1,106
                8,823
                853
                   2,885
                1,189
Reimbursement for excess expenses
              0
                0
                0
                   0
                0
           
           
NET EXPENSES
              1,106
                8,823
                853
                   2,885
                1,189
           
           
NET INVESTMENT INCOME (LOSS)
              29,553
                31,967
                3,474
                   30,017
                31,025
           
           
NET REALIZED AND UNREALIZED GAIN
(LOSS) ON INVESTMENTS
         
Capital gains distributions received
              1,819
                0
                0
                   0
                6,066
Realized gain (loss) on shares redeemed
 (12,848)
 (277,993)
 (12,271)
 (26,383)
 (11,030)
Net change in unrealized gain (loss) on investments
              22,161
2,070,300
                114,657
                   218,277
                45,249
           
           
NET GAIN (LOSS) ON INVESTMENTS
              11,132
1,792,307
                102,386
                   191,894
                40,285
           
           
NET INCREASE (DECREASE) IN NET ASSETS
RESULTING FROM OPERATIONS
$40,685
$1,824,274
$105,860
$                   221,911
$                71,310
           
 
The accompanying notes are an integral part of these financial statements.


 
A15
 
 

 

 
 
               
SUBACCOUNTS (Continued)
 
 
Neuberger
Berman Adviser’s
Management
Trust Socially
Responsive
Portfolio –
Service Shares
 
 
American
Century VP
Mid Cap
Value Fund –
Class 1 Shares
 
 
JPMorgan
Insurance Trust
Intrepid Mid
Cap Portfolio –
Class 1 Shares
 
 
The Dreyfus
Socially
Responsible
Growth Fund –
Service Shares
 
 
Dreyfus MidCap
Stock Portfolio –
Service Shares
 
 
MFS Utilities
Series –
Initial Class
 
 
AST Schroders
Multi-Asset
World Strategies
Portfolio
 
 
AST PIMCO
Total Return
Bond
Portfolio
 
 
               
$                   76,917
$                 567,895
$                  112,648
$                 47,095
$                   111,290
$737,798
$                   292,574
$62,996,218
               
$                   76,917
$                 567,895
$                  112,648
$                 47,095
$                   111,290
$737,798
$                   292,574
$62,996,218
               
               
               
$                   76,917
$                 567,895
$                  112,648
$                 47,095
$                   111,290
$737,798
$                   292,574
$62,996,218
               
$                   76,917
$                 567,895
$                  112,648
$                 47,095
$                   111,290
$737,798
$                   292,574
$62,996,218
               
               
                   7,576
                 47,720
                  10,702
                 4,448
                   10,664
               76,232
                   20,751
5,899,474
               
               
                   5,162
                 40,162
                  7,212
                 1,585
                   8,457
               29,197
                   21,672
5,180,610
$                   14.90
$                 14.14
$                  15.62
$                 29.71
$                   13.16
$               25.27
$                   13.50
$               12.16
$                   68,245
$                 477,404
$                  90,131
$                 39,462
$                   99,107
$629,342
$                   269,715
$61,231,800
               
               
SUBACCOUNTS (Continued)
 
 
Neuberger
Berman Adviser’s
Management
Trust Socially
Responsive
Portfolio –
Service Shares
 
 
American
Century VP
Mid Cap
Value Fund –
Class 1 Shares
 
 
JPMorgan
Insurance Trust
Intrepid Mid
Cap Portfolio –
Class 1 Shares
 
 
The Dreyfus
Socially
Responsible
Growth Fund –
Service Shares
 
 
Dreyfus MidCap
Stock Portfolio –
Service Shares
 
 
MFS Utilities
Series –
Initial Class
 
 
AST Schroders
Multi – Asset
World Strategies
Portfolio
 
 
AST PIMCO
Total Return
Bond
Portfolio
 
 
               
$                   8
$                 9,327
$                  1,058
$                 277
$                   260
$16,990
$                   1,065
$1,149,443
               
               
               
                   33
                 217
                  78
                 44
                   55
               531
                   389
161,998
                   0
                 0
                  0
                 0
                   0
               0
                   0
               0
               
               
                   33
                 217
                  78
                 44
                   55
               531
                   389
161,998
               
               
 (25)
                 9,110
                  980
                 233
                   205
               16,459
                   676
987,445
               
               
               
                   0
                 0
                  0
                 0
                   0
               0
                   0
1,110,407
                   1,418
                 7,399
                  13,584
                 1,239
                   3,509
               8,085
                   393
544,392
                   6,993
                 61,406
                  3,415
                 3,676
                   9,369
               57,022
                   22,033
1,916,246
               
               
                   8,411
                 68,805
                  16,999
                 4,915
                   12,878
               65,107
                   22,426
3,571,045
               
               
$                   8,386
$                 77,915
$                  17,979
$                 5,148
$                   13,083
$81,566
$                   23,102
$4,558,490
               
 
The accompanying notes are an integral part of these financial statements.
 
 


 
A16
 
 

 

FINANCIAL STATEMENTS OF
PRUCO LIFE VARIABLE UNIVERSAL ACCOUNT
 
STATEMENT OF NET ASSETS
December 31, 2010
 
           
 
SUBACCOUNTS
 
 
 
AST T. Rowe
Price Asset
Allocation
Portfolio
 
 
AST Aggressive
Asset
Allocation
Portfolio
 
 
AST Balanced
Asset
Allocation
Portfolio
 
 
AST Preservation
Asset Allocation
Portfolio
 
 
AST First
Trust
Balanced
Target
Portfolio
 
 
ASSETS
         
Investment in the portfolios, at value
$300,517
$40,642,519
$66,264,414
$14,484,703
$362,890
           
Net Assets
$300,517
$40,642,519
$66,264,414
$14,484,703
$362,890
           
           
NET ASSETS, representing:
         
Accumulation units
$300,517
$40,642,519
$66,264,414
$14,484,703
$362,890
           
 
$300,517
$40,642,519
$66,264,414
$14,484,703
$362,890
           
           
Units outstanding
               21,762
                   3,474,400
5,835,875
                    1,309,841
              25,518
           
           
Portfolio shares held
               17,626
                   4,351,447
5,964,394
                    1,232,741
              37,181
Portfolio net asset value per share
$               17.05
$                   9.34
$                 11.11
$                    11.75
$              9.76
Investment in portfolio shares, at cost
$282,337
$35,354,586
$59,382,173
$13,323,148
$333,118
 
STATEMENT OF OPERATIONS
For the period ended December 31, 2010
 
SUBACCOUNTS
 
 
 
AST T. Rowe
Price Asset
Allocation
Portfolio
 
 
AST Aggressive
Asset
Allocation
Portfolio
 
 
AST Balanced
Asset
Allocation
Portfolio
 
 
AST Preservation
Asset Allocation
Portfolio
 
 
AST First
Trust
Balanced
Target
Portfolio
 
 
INVESTMENT INCOME
         
Dividend income
$               848
$                   171,354
$                 518,895
$                    182,398
$              1,261
           
           
EXPENSES
         
Charges to contract owners for assuming mortality risk and expense risk and for administration
               285
                   62,169
                 119,759
                    31,044
              415
Reimbursement for excess expenses
               0
                   0
                 0
                    0
              0
           
           
NET EXPENSES
               285
                   62,169
                 119,759
                    31,044
              415
           
           
NET INVESTMENT INCOME (LOSS)
               563
                   109,185
                 399,136
                    151,354
              846
           
           
NET REALIZED AND UNREALIZED GAIN (LOSS) ON INVESTMENTS
         
Capital gains distributions received
               0
                   0
                 0
                    0
              0
Realized gain (loss) on shares redeemed
               892
                   123,215
                 412,223
                    63,952
              1,611
Net change in unrealized gain (loss) on investments
               18,105
                   4,813,727
6,426,545
                    1,117,521
              29,705
           
           
NET GAIN (LOSS) ON INVESTMENTS
               18,997
                   4,936,942
6,838,768
                    1,181,473
              31,316
           
           
NET INCREASE (DECREASE) IN NET ASSETS
RESULTING FROM OPERATIONS
$19,560
$5,046,127
$7,237,904
$                    1,332,827
$32,162
           
 
The accompanying notes are an integral part of these financial statements.


 
A17
 
 

 

 
 
       
SUBACCOUNTS (Continued)
 
 
AST First
Trust Capital
Appreciation
Target
Portfolio
 
 
AST Advanced
Strategies
Portfolio
 
 
AST CLS
Growth Asset
Allocation
Portfolio
 
 
AST CLS
Moderate
Asset
Allocation
Portfolio
 
 
       
$                        247,111
$                           294,690
$                          239,655
$                     324,614
       
$                        247,111
$                           294,690
$                          239,655
$                     324,614
       
       
       
$                        247,111
$                           294,690
$                          239,655
$                     324,614
       
$                        247,111
$                           294,690
$                          239,655
$                     324,614
       
       
                        16,768
                           20,519
                          16,660
                     23,866
       
       
                        24,936
                           26,962
                          22,377
                     32,592
$                        9.91
$                           10.93
$                          10.71
$                     9.96
$                        224,227
$                           274,935
$                          216,339
$                     300,686
       
       
SUBACCOUNTS (Continued)
 
 
AST First
Trust Capital
Appreciation
Target
Portfolio
 
 
AST Advanced
Strategies
Portfolio
 
 
AST CLS
Growth Asset
Allocation
Portfolio
 
 
AST CLS
Moderate
Asset
Allocation
Portfolio
 
 
       
$                           792
$                          1,209
$                              518
$                      450
       
       
       
                           242
                          316
                              378
                      312
                           0
                          0
                              0
                      0
       
       
                           242
                          316
                              378
                      312
       
       
                           550
                          893
                              140
                      138
       
       
       
                           0
                          0
                              0
                      0
                           535
                          487
                              3,006
                      715
                           22,738
                          19,406
                              22,997
                      23,732
       
       
                           23,273
                          19,893
                              26,003
                      24,447
       
       
$                           23,823
$                          20,786
$                              26,143
$                      24,585
       
 
The accompanying notes are an integral part of these financial statements.
 
 


 
A18
 
 

 

FINANCIAL STATEMENTS OF
PRUCO LIFE VARIABLE UNIVERSAL ACCOUNT
 
STATEMENT OF CHANGES IN NET ASSETS
For the periods ended December 31, 2010 and 2009
 
             
 
SUBACCOUNTS
 
 
 
Prudential Money Market
Portfolio
 
 
Prudential Diversified Bond
Portfolio
 
 
Prudential Equity
Portfolio
 
 
 
01/01/2010
to
12/31/2010
 
 
01/01/2009
to
12/31/2009
 
 
01/01/2010
to
12/31/2010
 
 
01/01/2009
to
12/31/2009
 
 
01/01/2010
to
12/31/2010
 
 
01/01/2009
to
12/31/2009
 
 
OPERATIONS
           
Net investment income (loss)
$(757,803)
$(185,325)
$3,820,043
$3,770,787
$255,306
$610,678
Capital gains distributions received
                0
                0
1,338,399
1,547,761
                0
                0
Realized gain (loss) on shares redeemed
                0
                0
                897,774
(525,331)
                283,121
(1,465,592)
Net change in unrealized gain (loss) on investments
                0
                0
3,669,748
11,300,609
5,921,103
16,841,764
             
             
NET INCREASE (DECREASE) IN NET ASSETS RESULTING FROM OPERATIONS
(757,803)
(185,325)
9,725,964
16,093,826
6,459,530
15,986,850
             
             
CONTRACT OWNER TRANSACTIONS
           
Contract owner net payments
17,757,046
18,327,263
5,836,081
6,012,280
7,539,940
8,136,049
Policy loans
(1,275,955)
(1,748,951)
(1,058,839)
(719,060)
(1,421,335)
(980,208)
Policy loan repayments and interest
                978,998
                583,194
                215,527
                112,735
                279,332
                159,987
Surrenders, withdrawals and death benefits
(10,386,797)
(9,709,938)
(10,043,517)
(6,440,821)
(3,043,305)
(3,455,247)
Net transfers between other subaccounts or fixed rate option
(86,834,344)
3,826,018
8,485,489
                634,981
(1,322,933)
(1,531,458)
Withdrawal and other charges
(5,927,148)
(6,998,193)
(3,532,142)
(4,009,698)
(3,527,735)
(3,729,004)
             
             
NET INCREASE (DECREASE) IN NET ASSETS RESULTING FROM CONTRACT OWNER TRANSACTIONS
(85,688,200)
4,279,393
 (97,401)
(4,409,583)
(1,496,036)
(1,399,881)
             
             
TOTAL INCREASE (DECREASE) IN NET ASSETS
(86,446,003)
4,094,068
9,628,563
11,684,243
4,963,494
14,586,969
             
NET ASSETS
           
Beginning of period
254,664,455
250,570,387
95,396,345
83,712,102
57,330,263
42,743,294
             
End of period
$168,218,452
$254,664,455
$105,024,908
$95,396,345
$62,293,757
$57,330,263
             
             
Beginning units
155,045,619
152,864,507
39,173,444
40,753,032
39,201,075
38,469,319
             
Units issued
39,924,743
36,456,479
9,258,912
6,371,039
8,042,084
8,882,906
Units redeemed
(86,953,532)
(34,275,367)
(9,573,078)
(7,950,627)
(10,122,948)
(8,151,150)
             
Ending units
108,016,830
155,045,619
38,859,278
39,173,444
37,120,211
39,201,075
             
 
The accompanying notes are an integral part of these financial statements.
 
 
 
 
A19

 
               
SUBACCOUNTS (Continued)
 
 
Prudential Flexible Managed
Portfolio
 
 
Prudential Conservative
Balanced Portfolio
 
 
Prudential Value
Portfolio
 
 
Prudential High Yield Bond
Portfolio
 
 
01/01/2010
to
12/31/2010
 
 
01/01/2009
to
12/31/2009
 
 
01/01/2010
to
12/31/2010
 
 
01/01/2009
to
12/31/2009
 
 
01/01/2010
to
12/31/2010
 
 
01/01/2009
to
12/31/2009
 
 
01/01/2010
to
12/31/2010
 
 
01/01/2009
to
12/31/2009
 
 
               
$               97,863
$140,449
$                  152,659
$                  248,459
$                  300,995
$                  159,337
$1,908,822
$1,136,966
               0
                 0
                  0
                  0
                  0
                  0
                  0
                0
               (51,987)
 (90,708)
                  156,557
 (216,591)
 (592,913)
(2,237,559)
                  101,731
(150,850)
               632,889
                 851,946
                  548,926
1,242,833
                  4,162,066
                  6,057,974
                  1,019,006
3,219,089
               
               
               678,765
                 901,687
                  858,142
1,274,701
                  3,870,148
                  3,979,752
                  3,029,559
4,205,205
               
               
               
1,354,607
1,401,307
                  318,206
                  199,851
                  4,764,854
                  938,966
                  3,402,216
2,112,576
 (783)
 (4,801)
 (55,433)
 (6,247)
 (631,346)
 (12,153)
 (534,025)
(526,465)
               4,114
                 5,263
                  5,143
                  4,701
                  187,415
                  23,702
                  146,495
                32,195
(1,046,412)
 (62,781)
 (124,968)
 (85,367)
(2,457,506)
(1,770,431)
(1,477,220)
(799,204)
               161,239
                 13,718
 (95,632)
(1,148,212)
38,920,009
(1,231,962)
                  500,435
9,833,171
(404,680)
 (381,346)
 (248,817)
 (168,628)
(2,221,814)
 (484,473)
(1,766,212)
(1,052,438)
               
               
               68,085
                 971,360
 (201,501)
(1,203,902)
38,561,612
(2,536,351)
                  271,689
9,599,835
               
               
               746,850
1,873,047
                  656,641
                  70,799
42,431,760
                  1,443,401
                  3,301,248
13,805,040
               
               
6,290,022
4,416,975
7,760,556
7,689,757
12,631,743
11,188,342
21,853,528
8,048,488
               
$7,036,872
$6,290,022
$8,417,197
$7,760,556
$55,063,503
$12,631,743
$25,154,776
$21,853,528
               
               
5,133,665
4,252,635
4,262,125
4,921,791
                  5,906,002
                  7,685,223
12,997,575
6,981,547
               
1,103,919
1,325,303
2,306,312
                  237,307
                  6,924,410
                  999,016
                  2,870,272
8,239,788
(1,142,337)
 (444,273)
(1,439,704)
 (896,973)
(2,017,882)
(2,778,237)
(2,772,331)
(2,223,760)
               
5,095,247
5,133,665
5,128,733
4,262,125
10,812,530
                  5,906,002
13,095,516
12,997,575
               
 
The accompanying notes are an integral part of these financial statements.
 
 

 
 
A20
 
 

 

FINANCIAL STATEMENTS OF
PRUCO LIFE VARIABLE UNIVERSAL ACCOUNT
 
STATEMENT OF CHANGES IN NET ASSETS
For the periods ended December 31, 2010 and 2009
 
             
 
SUBACCOUNTS
 
 
 
Prudential Natural
Resources Portfolio
 
 
Prudential Stock Index
Portfolio
 
 
Prudential Global
Portfolio
 
 
 
01/01/2010
to
12/31/2010
 
 
01/01/2009
to
12/31/2009
 
 
01/01/2010
to
12/31/2010
 
 
01/01/2009
to
12/31/2009
 
 
01/01/2010
to
12/31/2010
 
 
01/01/2009
to
12/31/2009
 
 
OPERATIONS
           
Net investment income
(loss)
$              4,062
$                10,613
$2,814,941
$3,214,948
$                 219,792
$                 366,511
Capital gains distributions received
              0
                503,919
                  0
                  0
                 0
                 0
Realized gain (loss) on
shares redeemed
125,261
                18,841
(1,462,047)
(6,262,022)
 (88,919)
 (661,028)
Net change in unrealized
gain (loss) on
investments
1,743,635
2,007,236
23,517,308
35,608,040
1,941,057
4,344,637
             
             
NET INCREASE
(DECREASE) IN NET ASSETS RESULTING
FROM OPERATIONS
1,872,958
2,540,609
24,870,202
32,560,966
2,071,930
4,050,120
             
             
CONTRACT OWNER TRANSACTIONS
           
Contract owner net
payments
1,418,127
                954,730
16,377,622
18,256,154
2,323,499
2,447,758
Policy loans
 (29,320)
(179,448)
(2,692,813)
(1,791,456)
 (372,632)
 (224,237)
Policy loan repayments and interest
              74,900
                12,290
                  674,710
                  425,429
                 186,067
                 42,553
Surrenders, withdrawals and death benefits
(539,021)
(243,685)
(7,219,129)
(7,073,503)
(1,090,770)
 (871,091)
Net transfers between other subaccounts or fixed rate option
728,102
                770,271
30,546,111
(3,778,915)
                 54,939
 (449,077)
Withdrawal and other charges
(812,347)
(551,135)
(8,487,506)
(8,876,328)
(1,037,474)
(1,136,426)
             
             
NET INCREASE
(DECREASE) IN NET ASSETS RESULTING
FROM CONTRACT
OWNER
TRANSACTIONS
840,441
                763,023
29,198,995
(2,838,619)
                 63,629
 (190,520)
             
             
TOTAL INCREASE
(DECREASE) IN NET ASSETS
2,713,399
3,303,632
54,069,197
29,722,347
2,135,559
3,859,600
             
NET ASSETS
           
Beginning of period
6,367,051
3,063,419
162,565,822
132,843,475
17,090,182
13,230,582
             
End of period
$9,080,450
$6,367,051
$216,635,019
$162,565,822
$19,225,741
$17,090,182
             
             
Beginning units
607,531
                455,764
112,803,027
115,268,388
14,707,808
15,081,278
             
Units issued
520,617
                802,818
31,940,960
25,260,960
2,758,223
3,499,463
Units redeemed
(376,805)
(651,051)
(25,772,050)
(27,726,321)
(2,770,265)
(3,872,933)
             
Ending units
751,343
                607,531
118,971,937
112,803,027
14,695,766
14,707,808
             
 
The accompanying notes are an integral part of these financial statements.


 
A21
 
 

 

 
 
               
SUBACCOUNTS (Continued)
 
 
Prudential Government Income
Portfolio
 
 
Prudential Jennison
Portfolio
 
 
Prudential Small
Capitalization Stock Portfolio
 
 
T. Rowe Price International
Stock Portfolio
 
 
01/01/2010
to
12/31/2010
 
 
01/01/2009
to
12/31/2009
 
 
01/01/2010
to
12/31/2010
 
 
01/01/2009
to
12/31/2009
 
 
01/01/2010
to
12/31/2010
 
 
01/01/2009
to
12/31/2009
 
 
01/01/2010
to
12/31/2010
 
 
01/01/2009
to
12/31/2009
 
 
               
         $2,787,145
$2,476,037
$68,196
$140,963
$74,951
$228,427
$33,245
$92,798
                      
3,157,137
346,985
               0
               0
               0
1,837,031
             26,229
            0
                      
190,624
(27,202)
576,881
(428,644)
(211,808)
(190,280)
(78,346 )
(283,710)
                      
    
1,318,737
3,957,210
5,106,921
14,561,747
6,177,135
2,488,432
1,026,198
2,135,420
               
               
                      
    
    
7,453,643
6,753,030
5,751,998
14,274,066
6,040,278
4,363,610
1,007,326
1,944,508
               
               
               
                      
0
3,666
7,323,643
7,452,225
165,666
               95,736
149,463
132,429
                  (157,662)
(147,484)
(1,553,350)
(1,399,881)
 (4,888)
 (770)
(130,754)
(12,403)
                 117,979
110,370
357,781
191,132
               56,867
               4,426
             12,889
            6,739
                  (773,334)
(191)
(2,503,524)
(4,575,692)
(148,610)
 (34,889)
(604,324)
(267,737)
21,886,942
(14,310)
4,620,212
(268,944)
4,340,430
               59,876
3,537,761
(249,898)
                  (726,519)
(575,107)
(3,406,431)
(3,494,221)
(238,286)
(313,741)
(159,353)
(139,361)
               
               
                      
    
    
    
    
20,347,406
(623,056)
4,838,331
(2,095,381)
4,171,179
(189,362)
2,805,682
(530,231)
               
               
                      
    
27,801,049
6,129,974
10,590,329
12,178,685
10,211,457
4,174,248
3,813,008
1,414,277
               
               
102,004,188
95,874,214
46,131,554
33,952,869
22,305,629
18,131,381
5,227,439
3,813,162
               
$129,805,237
$102,004,188
$56,721,883
$46,131,554
$32,517,086
$22,305,629
$9,040,447
$5,227,439
               
               
30,729,521
30,924,772
45,194,782
48,152,481
6,665,913
6,771,516
4,935,118
5,409,695
               
9,949,172
35,273
12,743,053
10,164,833
1,766,740
               57,330
4,495,508
886,327
(3,908,234)
(230,524)
(8,505,574)
(13,122,532)
(723,652)
(162,933)
(2,219,828 )
(1,360,904)
               
36,770,459
30,729,521
49,432,261
45,194,782
7,709,001
6,665,913
7,210,798
4,935,118
               
 
The accompanying notes are an integral part of these financial statements.
 
 


 
A22
 
 

 

FINANCIAL STATEMENTS OF
PRUCO LIFE VARIABLE UNIVERSAL ACCOUNT
 
STATEMENT OF CHANGES IN NET ASSETS
For the periods ended December 31, 2010 and 2009
 
             
 
SUBACCOUNTS
 
 
 
Janus Aspen Janus Portfolio –
Institutional Shares
 
 
MFS Growth Series – Initial
Class
 
 
American Century VP Value
Fund
 
 
 
01/01/2010
to
12/31/2010
 
 
01/01/2009
to
12/31/2009
 
 
01/01/2010
to
12/31/2010
 
 
01/01/2009
to
12/31/2009
 
 
01/01/2010
to
12/31/2010
 
 
01/01/2009
to
12/31/2009
 
 
OPERATIONS
           
Net investment income
(loss)
$15,235
$(3,113)
$(10,604)
$(5,490)
$134,877
$344,043
Capital gains distributions
received
             0
             0
             0
             0
             0
             0
Realized gain (loss) on
shares redeemed
 (7,632)
(622,255)
             45,741
(13,321)
(109,540)
(1,016,058)
Net change in unrealized
gain (loss) on
investments
448,248
1,616,895
282,863
662,813
1,013,204
1,864,514
             
             
NET INCREASE
(DECREASE) IN NET
ASSETS RESULTING
FROM OPERATIONS
455,851
991,527
318,000
644,002
1,038,541
1,192,499
             
             
CONTRACT OWNER TRANSACTIONS
           
Contract owner net
payments
119,970
179,493
             90,387
116,402
168,370
181,173
Policy loans
 (5,458)
(160,461)
(25,190)
(10,773)
(37,282)
(62,778)
Policy loan repayments and interest
             3,977
             8,333
             3,712
             14,739
             12,221
             2,310
Surrenders, withdrawals
and death benefits
(152,211)
(198,400)
(153,560)
(110,012)
(137,240)
(88,539)
Net transfers between other subaccounts or fixed rate
option
(167,708)
(1,124,582)
149,601
(53,502)
208,676
(1,022,942)
Withdrawal and other
charges
(174,595)
(229,412)
(125,675)
(124,306)
(184,193)
(173,972)
             
             
NET INCREASE
(DECREASE) IN NET
ASSETS RESULTING
FROM CONTRACT
OWNER
TRANSACTIONS
(376,025)
(1,525,029)
(60,725)
(167,452)
             30,552
(1,164,748)
             
             
TOTAL INCREASE
(DECREASE) IN NET
ASSETS
             79,826
(533,502)
257,275
476,550
1,069,093
             27,751
             
NET ASSETS
           
Beginning of period
3,685,965
4,219,467
2,198,221
1,721,671
8,093,513
8,065,762
             
End of period
$3,765,791
$3,685,965
$2,455,496
$2,198,221
$9,162,606
$8,093,513
             
             
Beginning units
5,000,422
7,670,514
3,014,924
3,262,079
5,240,821
6,143,873
             
Units issued
261,106
369,756
426,925
469,060
276,340
215,455
Units redeemed
(788,147)
(3,039,848)
(551,594)
(716,215)
(259,670)
(1,118,507)
             
Ending units
4,473,381
5,000,422
2,890,255
3,014,924
5,257,491
5,240,821
             
 
**
Date subaccount was no longer available for investment
 
The accompanying notes are an integral part of these financial statements.

 
 
A23
 
 

 

 
 
               
SUBACCOUNTS (Continued)
 
 
Franklin Small-Mid Cap
Growth Securities Fund
 
 
American Century VP Income &
Growth Fund
 
 
Prudential SP Davis Value
Portfolio
 
 
Dreyfus MidCap Stock
Portfolio – Initial Shares
 
 
01/01/2010
to
12/31/2010
 
 
01/01/2009
to
12/31/2009
 
 
01/01/2010
to
12/31/2010
 
 
01/01/2009
to
12/31/2009
 
 
01/01/2010
to
4/30/2010**
 
 
01/01/2009
to
12/31/2009
 
 
01/01/2010
to
12/31/2010
 
 
01/01/2009
to
12/31/2009
 
 
               
$(17,353)
$ (14,397)
$                  11,127
$                 38,848
$ (30,468)
$                    439,353
$                 2,364
$              3,308
               0
                  0
                  0
                 0
                    0
                    0
                 0
              0
               5,519
 (171,048)
 (50,585)
 (115,346)
 (1,904,492)
 (1,624,091)
 (7,161)
(65,264)
               920,056
1,293,261
                  156,827
                 233,506
                    4,008,502
10,449,228
                 77,708
134,984
               
               
               908,222
1,107,816
                  117,369
                 157,008
                    2,073,542
                    9,264,490
                 72,911
              73,028
               
               
               
               122,670
                  116,460
                  17,492
                 20,593
                    2,193,243
                    7,146,820
                 8,901
              17,278
 (24,177)
 (102,304)
                  0
                 0
 (404,385)
 (1,196,677)
 (2,416)
 (2,015)
               18,561
                  21,960
                  42
                 1,572
                    200,519
                    176,672
                 2,052
              1,924
(281,958)
 (135,970)
 (125,141)
 (17,926)
 (1,022,455)
 (1,765,919)
                 0
(54,696)
 (53,183)
                  53,223
                  173,197
 (50,924)
(40,658,306)
 (1,480,141)
 (8,188)
              8,446
(102,293)
 (99,945)
 (18,428)
 (22,284)
 (963,671)
 (2,950,873)
 (11,778)
(13,974)
               
               
(320,380)
 (146,576)
                  47,162
 (68,969)
(40,655,055)
 (70,118)
 (11,429)
(43,037)
               
               
               587,842
                  961,240
                  164,531
                 88,039
(38,581,513)
                    9,194,372
                 61,482
              29,991
               
               
3,581,872
2,620,632
                  844,606
                 756,567
38,581,513
29,387,141
                 281,773
251,782
               
$4,169,714
$3,581,872
$1,009,137
$844,606
$                    0
$38,581,513
$343,255
$281,773
               
               
4,607,685
4,816,681
                  877,650
                 926,620
32,190,595
31,771,459
                 238,213
287,850
               
               477,608
                  637,165
                  431,991
                 347,863
                    2,473,353
                    8,541,758
                 20,722
              53,089
(864,868)
 (846,161)
 (388,996)
 (396,833)
(34,663,948)
 (8,122,622)
 (30,132)
(102,726)
               
4,220,425
4,607,685
                  920,645
                 877,650
                    0
32,190,595
                 228,803
238,213
               
 
The accompanying notes are an integral part of these financial statements.
 
 


 
A24
 
 

 

FINANCIAL STATEMENTS OF
PRUCO LIFE VARIABLE UNIVERSAL ACCOUNT
 
STATEMENT OF CHANGES IN NET ASSETS
For the periods ended December 31, 2010 and 2009
 
             
 
SUBACCOUNTS
 
 
 
Dreyfus Opportunistic Small
Cap Portfolio – Initial Shares
 
 
Prudential SP Small Cap
Value Portfolio
 
 
Prudential Jennison 20/20
Focus Portfolio
 
 
 
01/01/2010
to
12/31/2010
 
 
01/01/2009
to
12/31/2009
 
 
01/01/2010
to
12/31/2010
 
 
01/01/2009
to
12/31/2009
 
 
01/01/2010
to
12/31/2010
 
 
01/01/2009
to
12/31/2009
 
 
OPERATIONS
           
Net investment income
(loss)
$12,517
$33,674
$159,286
$364,233
$ (1,772)
$              2,201
Capital gains distributions received
              0
              0
              0
              0
              0
              0
Realized gain (loss) on
shares redeemed
 (46,644)
(770,997)
(418,541)
(2,995,023)
              30,988
              3,656
Net change in unrealized
gain (loss) on
investments
796,890
1,144,833
9,661,064
10,946,448
167,910
336,380
             
             
NET INCREASE
(DECREASE) IN NET
ASSETS RESULTING
FROM OPERATIONS
762,763
407,510
9,401,809
8,315,658
197,126
342,237
             
             
CONTRACT OWNER TRANSACTIONS
           
Contract owner net
payments
              45,649
              47,179
5,594,593
6,277,518
1,046,156
654,791
Policy loans
 (18,140)
 (15,804)
(1,079,920)
(960,313)
 (43,642)
 (11,463)
Policy loan repayments and interest
              26,679
              19,028
302,915
189,715
              12,852
              5,542
Surrenders, withdrawals
and death benefits
(104,807)
(666,207)
(2,515,406)
(1,294,336)
 (44,174)
 (11,040)
Net transfers between other subaccounts or fixed rate option
(128,909)
237,315
207,943
(2,612,075)
313,621
510,815
Withdrawal and other
charges
 (49,122)
 (54,671)
(2,495,364)
(2,505,792)
(523,962)
(342,104)
             
             
NET INCREASE
(DECREASE) IN NET
ASSETS RESULTING
FROM CONTRACT
OWNER
TRANSACTIONS
(228,650)
(433,160)
              14,761
(905,283)
760,851
806,541
             
             
TOTAL INCREASE
(DECREASE) IN NET ASSETS
534,113
 (25,650)
9,416,570
7,410,375
957,977
1,148,778
             
NET ASSETS
           
Beginning of period
2,279,423
2,305,073
36,145,297
28,734,922
1,422,111
273,333
             
End of period
$2,813,536
$2,279,423
$45,561,867
$36,145,297
$2,380,088
$1,422,111
             
             
Beginning units
4,972,129
6,324,799
24,945,254
25,605,093
147,019
              44,556
             
Units issued
1,175,317
1,271,256
4,860,104
6,272,858
164,756
155,485
Units redeemed
(1,457,750)
(2,623,926)
(4,879,152)
(6,932,697)
 (83,374)
 (53,022)
             
Ending units
4,689,696
4,972,129
24,926,206
24,945,254
228,401
147,019
             
 
The accompanying notes are an integral part of these financial statements.


 
A25
 
 

 

 
 
               
SUBACCOUNTS (Continued)
 
 
Goldman Sachs Structured
Small Cap Equity Fund
 
 
Invesco V.I. Utilities
Fund
 
 
Invesco V.I. Technology
Fund
 
 
Janus Aspen Enterprise
Portfolio – Service Shares
 
 
01/01/2010
to
12/31/2010
 
 
01/01/2009
to
12/31/2009
 
 
01/01/2010
to
12/31/2010
 
 
01/01/2009
to
12/31/2009
 
 
01/01/2010
to
12/31/2010
 
 
01/01/2009
to
12/31/2009
 
 
01/01/2010
to
12/31/2010
 
 
01/01/2009
to
12/31/2009
 
 
               
$               4,472
$                  9,554
$                 2,140
$                 710
$ (837)
$ (688)
$ (2,652)
$ (2,087)
               0
                  0
                 0
                 187
                  0
                  0
                  0
                0
(14,274)
 (179,419)
 (62)
 (5,562)
                  2,533
 (71,155)
                  1,648
(491,269)
               330,270
                  366,772
                 3,231
                 7,000
                  86,743
                  214,806
                  322,918
                839,119
               
               
               320,468
                  196,907
                 5,309
                 2,335
                  88,439
                  142,963
                  321,914
                345,763
               
               
               
               146,404
                  146,873
                 9,262
                 3,211
                  6,440
                  1
                  140,137
                171,344
               0
                  0
                 0
                 0
 (8,798)
 (175,050)
 (31,671)
 (25,143)
               21
                  0
                 0
                 15
                  21
                  0
                  28,586
                26,240
 (9,034)
 (34,249)
                 0
 (10,295)
                  0
                  0
 (9,390)
 (51,395)
               23,307
 (97,923)
                 36,967
 (3,285)
                  43,851
                  0
                  730,790
(724,750)
 (80,410)
 (76,317)
 (1,065)
 (887)
 (5,749)
 (4,791)
 (107,915)
(112,649)
               
               
               80,288
 (61,616)
                 45,164
 (11,241)
                  35,765
 (179,840)
                  750,537
(716,353)
               
               
               400,756
                  135,291
                 50,473
 (8,906)
                  124,204
 (36,877)
1,072,451
(370,590)
               
               
1,100,719
                  965,428
                 16,715
                 25,621
                  376,746
                  413,623
1,270,816
1,641,406
               
$1,501,475
$1,100,719
$                 67,188
$                 16,715
$                  500,950
$                  376,746
$2,343,267
$1,270,816
               
               
               906,128
1,012,637
                 16,412
                 28,855
1,297,335
2,237,735
1,917,055
3,569,283
               
               120,276
                  166,181
                 46,822
                 3,730
                  171,334
                  0
1,115,848
                336,004
 (74,549)
 (272,690)
 (1,049)
 (16,173)
 (45,152)
 (940,400)
 (211,186)
(1,988,232)
               
               951,855
                  906,128
                 62,185
                 16,412
1,423,517
1,297,335
2,821,717
1,917,055
               
 
The accompanying notes are an integral part of these financial statements.
 
 


 
A26
 
 

 

FINANCIAL STATEMENTS OF
PRUCO LIFE VARIABLE UNIVERSAL ACCOUNT
 
STATEMENT OF CHANGES IN NET ASSETS
For the periods ended December 31, 2010 and 2009
 
             
 
SUBACCOUNTS
 
 
 
Janus Aspen Balanced
Portfolio – Service Shares
 
 
Oppenheimer Small- &
Mid-Cap Growth Fund/VA
Service Shares
 
 
Janus Aspen Janus
Portfolio – Service Shares
 
 
 
01/01/2010
to
12/31/2010
 
 
01/01/2009
to
12/31/2009
 
 
01/01/2010
to
12/31/2010
 
 
01/01/2009
to
12/31/2009
 
 
01/01/2010
to
12/31/2010
 
 
01/01/2009
to
12/31/2009
 
 
OPERATIONS
           
Net investment income
(loss)
$518,969
$495,787
$ (1,772)
$ (1,762)
$              3,351
$              3,117
Capital gains distributions received
              0
715,271
              0
              0
              0
              0
Realized gain (loss) on
shares redeemed
118,845
              20,879
              36,430
(474,523)
              21,928
 (31,457)
Net change in unrealized
gain (loss) on
investments
1,048,622
3,216,647
165,576
691,893
340,094
713,685
             
             
NET INCREASE
(DECREASE) IN NET
ASSETS RESULTING
FROM OPERATIONS
1,686,436
4,448,584
200,234
215,608
365,373
685,345
             
             
CONTRACT OWNER TRANSACTIONS
           
Contract owner net
payments
              28,277
              62,174
              4,815
              7,130
383,431
428,641
Policy loans
              0
              0
 (1,488)
 (5,919)
 (78,644)
 (53,476)
Policy loan repayments and interest
              1,394
              10
              7,659
              56
              11,381
              10,707
Surrenders, withdrawals
and death benefits
              0
 (56,566)
 (56,390)
(742,141)
(142,936)
(170,799)
Net transfers between other subaccounts or fixed rate option
407,482
              38,697
(927,297)
              78,021
 (8,241)
 (29,623)
Withdrawal and other
charges
(571,389)
(544,569)
 (12,424)
 (25,946)
(121,033)
(125,002)
             
             
NET INCREASE (DECREASE) IN NET ASSETS RESULTING FROM CONTRACT OWNER TRANSACTIONS
(134,236)
(500,254)
(985,125)
(688,799)
              43,958
              60,448
             
             
TOTAL INCREASE
(DECREASE) IN NET ASSETS
1,552,200
3,948,330
(784,891)
(473,191)
409,331
745,793
             
NET ASSETS
           
Beginning of period
21,812,412
17,864,082
854,936
1,328,127
2,591,728
1,845,935
             
End of period
$23,364,612
$21,812,412
$70,045
$854,936
$3,001,059
$2,591,728
             
             
Beginning units
14,890,035
15,283,861
1,806,063
3,704,161
2,729,629
2,637,728
             
Units issued
502,501
              87,956
464,183
248,137
454,320
619,606
Units redeemed
(611,075)
(481,782)
(2,153,640)
(2,146,235)
(410,327)
(527,705)
             
Ending units
14,781,461
14,890,035
116,606
1,806,063
2,773,622
2,729,629
             
 
**
Date subaccount was no longer available for investment
 
The accompanying notes are an integral part of these financial statements.


 
A27
 
 

 


 
 
               
SUBACCOUNTS (Continued)
 
 
Prudential SP Strategic
Partners Focused
Growth Portfolio
 
 
Prudential SP Mid Cap
Growth Portfolio
 
 
Prudential SP Prudential U.S.
Emerging Growth Portfolio
 
 
Prudential SP Growth Asset
Allocation Portfolio
 
 
01/01/2010
to
4/30/2010**
 
 
01/01/2009
to
12/31/2009
 
 
01/01/2010
to
4/30/2010**
 
 
01/01/2009
to
12/31/2009
 
 
01/01/2010
to
12/31/2010
 
 
01/01/2009
to
12/31/2009
 
 
01/01/2010
to
12/31/2010
 
 
01/01/2009
to
12/31/2009
 
 
               
$ (4,361)
$ (11,501)
$ (12,566)
$ (31,086)
$                 63,942
$                 104,374
$1,725,603
$1,548,056
               0
                 0
                  0
                 0
                 0
                 0
                   0
1,115,592
               68,840
 (150,483)
(2,700,858)
 (811,045)
 (53,707)
 (826,875)
(1,269,477)
(3,745,055)
 (70,079)
1,564,083
                  4,415,869
4,612,145
7,198,287
8,393,809
12,827,988
20,457,863
               
               
 (5,600)
1,402,099
                  1,702,445
3,770,014
7,208,522
7,671,308
13,284,114
19,376,456
               
               
               
               239,442
                 842,500
                  1,006,556
3,255,285
6,051,015
4,657,308
26,565,428
28,234,528
 (40,588)
 (85,535)
 (194,186)
 (437,356)
(1,208,983)
 (632,010)
(2,899,622)
(1,619,070)
               12,033
                 23,375
                  48,744
                 75,056
                 218,405
                 119,144
                   371,025
                508,041
(217,891)
 (350,065)
 (333,215)
 (811,915)
(2,332,233)
(1,217,231)
(6,337,944)
(4,227,327)
(4,521,595)
                 67,641
(17,724,826)
 (139,850)
17,780,989
 (231,257)
 (344,249)
(2,554,742)
(122,663)
 (385,571)
 (400,646)
(1,251,219)
(2,831,692)
(2,062,471)
(12,945,400)
(13,791,071)
               
               
(4,651,262)
                 112,345
(17,597,573)
                 690,001
17,677,501
                 633,483
                   4,409,238
6,550,359
               
               
(4,656,862)
1,514,444
(15,895,128)
4,460,015
24,886,023
8,304,791
17,693,352
25,926,815
               
               
4,656,862
3,142,418
15,895,128
11,435,113
26,435,294
18,130,503
93,814,971
67,888,156
               
$               0
$4,656,862
$                  0
$15,895,128
$51,321,317
$26,435,294
$111,508,323
$93,814,971
               
               
4,048,077
3,942,512
20,978,395
19,940,715
18,088,573
17,657,382
75,887,967
69,182,639
               
               383,473
1,135,451
                  1,378,256
5,641,161
16,104,251
4,517,510
21,829,778
28,831,406
(4,431,550)
(1,029,886)
(22,356,651)
(4,603,481)
(4,885,801)
(4,086,319)
(18,993,157)
(22,126,078)
               
               0
4,048,077
                  0
20,978,395
29,307,023
18,088,573
78,724,588
75,887,967
               
 
The accompanying notes are an integral part of these financial statements.
 
 


 
A28
 
 

 

FINANCIAL STATEMENTS OF
PRUCO LIFE VARIABLE UNIVERSAL ACCOUNT
 
STATEMENT OF CHANGES IN NET ASSETS
For the periods ended December 31, 2010 and 2009
 
             
 
SUBACCOUNTS
 
 
 
Janus Aspen Overseas
Portfolio – Service Shares
 
 
Prudential SP International
Growth Portfolio
 
 
Prudential SP International
Value Portfolio
 
 
 
01/01/2010
to
12/31/2010
 
 
01/01/2009
to
12/31/2009
 
 
01/01/2010
to
12/31/2010
 
 
01/01/2009
to
12/31/2009
 
 
01/01/2010
to
12/31/2010
 
 
01/01/2009
to
12/31/2009
 
 
OPERATIONS
           
Net investment income
(loss)
$28,953
$              9,457
$192,594
$225,332
$624,124
$583,022
Capital gains distributions received
              0
119,246
              0
              0
              0
              0
Realized gain (loss) on shares redeemed
244,033
(33,085)
(536,347)
(1,331,712)
(647,711 )
(4,132,873)
Net change in unrealized gain (loss) on
investments
1,497,145
2,597,602
2,405,312
4,807,372
3,681,067
9,363,278
             
             
NET INCREASE
(DECREASE) IN NET ASSETS RESULTING FROM OPERATIONS
1,770,131
2,693,220
2,061,559
3,700,992
3,657,480
5,813,427
             
             
CONTRACT OWNER TRANSACTIONS
           
Contract owner net
payments
1,097,656
766,089
2,789,264
3,288,873
4,160,107
4,687,165
Policy loans
(41,248)
 (5,359)
(462,911)
(239,493)
(682,893 )
(662,712)
Policy loan repayments and interest
              65,673
              305
264,741
              76,331
330,024
397,891
Surrenders, withdrawals and death benefits
(41,131)
(171,288)
(603,298)
(532,627)
(2,664,197)
(850,560)
Net transfers between other subaccounts or fixed rate option
1,052,921
              77,210
(134,485)
(369,815)
4,407,782
(2,018,688)
Withdrawal and other charges
(708,898)
(497,213)
(1,249,795)
(1,332,252)
(1,820,823)
(1,884,248)
             
             
NET INCREASE (DECREASE) IN NET ASSETS RESULTING FROM CONTRACT
OWNER
TRANSACTIONS
1,424,973
169,744
603,516
891,017
3,730,000
(331,152)
             
             
TOTAL INCREASE
(DECREASE) IN NET ASSETS
3,195,104
2,862,964
2,665,075
4,592,009
7,387,480
5,482,275
             
NET ASSETS
           
Beginning of period
6,535,117
3,672,153
14,167,656
9,575,647
24,874,852
19,392,577
             
End of period
$9,730,221
$6,535,117
$16,832,731
$14,167,656
$32,262,332
$24,874,852
             
             
Beginning units
3,189,340
3,778,567
10,408,651
9,545,027
18,228,427
18,735,988
             
Units issued
602,591
488,161
2,920,006
3,707,942
14,257,750
5,656,184
Units redeemed
(401,236)
(1,077,388)
(2,481,744)
(2,844,318)
(11,501,935)
(6,163,745)
             
Ending units
3,390,695
3,189,340
10,846,913
10,408,651
20,984,242
18,228,427
             
 
The accompanying notes are an integral part of these financial statements.
 

 
A29

 
 
               
SUBACCOUNTS (Continued)
 
 
M Large Cap Growth
Fund
 
 
M Capital Appreciation
Fund
 
 
M International Equity
Fund
 
 
M Business Opportunity
Value Fund
 
 
01/01/2010
to
12/31/2010
 
 
01/01/2009
to
12/31/2009
 
 
01/01/2010
to
12/31/2010
 
 
01/01/2009
to
12/31/2009
 
 
01/01/2010
to
12/31/2010
 
 
01/01/2009
to
12/31/2009
 
 
01/01/2010
to
12/31/2010
 
 
01/01/2009
to
12/31/2009
 
 
               
$               3,609
$                  9,386
$                  2,599
$                  431
$                  50,910
$                  40,299
$                 4,926
$              4,243
               0
                  0
                  0
                  0
                  0
                  0
                 0
              0
               (28,747)
 (109,686)
                  3,943
 (197,685)
 (181,518)
 (473,488)
 (3,121)
(47,487)
               332,156
                  572,137
                  324,157
                  516,335
                  203,572
                  705,350
                 70,092
164,231
               
               
               307,018
                  471,837
                  330,699
                  319,081
                  72,964
                  272,161
                 71,897
120,987
               
               
               
               77,523
                  123,279
                  73,270
                  81,746
                  118,173
                  161,767
                 46,417
              87,956
 (2,618)
 (19,569)
 (3,872)
 (28,128)
 (2,598)
 (63,371)
 (1,263)
(34,552)
               62
                  612
                  56,777
                  729
                  56,806
                  1,980
                 0
              934
 (1,676)
 (6,114)
 (1,888)
 (5,841)
 (1,710)
 (6,519)
 (267)
 (5,337)
(797,416)
                  13,401
                  22,330
 (12,950)
 (335,084)
 (98,035)
                 153,886
              25,601
(103,840)
 (140,988)
 (98,908)
 (82,718)
 (155,886)
 (171,018)
 (73,725)
(72,352)
               
               
(827,965)
 (29,379)
                  47,709
 (47,162)
 (320,299)
 (175,196)
                 125,048
              2,250
               
               
(520,947)
                  442,458
                  378,408
                  271,919
 (247,335)
                  96,965
                 196,945
123,237
               
               
1,717,589
                  1,275,131
                  1,175,110
                  903,191
                  1,852,131
                  1,755,166
                 625,755
502,518
               
$1,196,642
$1,717,589
$1,553,518
$1,175,110
$1,604,796
$1,852,131
$822,700
$625,755
               
               
               140,671
                  143,496
                  80,527
                  91,977
                  124,811
                  148,178
                 46,345
              46,367
               
               25,353
                  33,035
                  14,392
                  24,402
                  23,373
                  32,072
                 16,632
              23,265
 (86,387)
 (35,860)
 (11,096)
 (35,852)
 (44,802)
 (55,439)
 (7,216)
(23,287)
               
               79,637
                  140,671
                  83,823
                  80,527
                  103,382
                  124,811
                 55,761
              46,345
               
 
The accompanying notes are an integral part of these financial statements.
 
 


 
 
A30
 
 

 

FINANCIAL STATEMENTS OF
PRUCO LIFE VARIABLE UNIVERSAL ACCOUNT
 
STATEMENT OF CHANGES IN NET ASSETS
For the periods ended December 31, 2010 and 2009
 
             
 
SUBACCOUNTS
 
 
 
ProFund VP Asia 30
 
 
ProFund VP Banks
 
 
ProFund VP Basic Materials
 
 
 
01/01/2010
to
12/31/2010
 
 
01/01/2009
to
12/31/2009
 
 
01/01/2010
to
12/31/2010
 
 
01/01/2009
to
12/31/2009
 
 
01/01/2010
to
12/31/2010
 
 
01/01/2009
to
12/31/2009
 
 
OPERATIONS
           
Net investment income
(loss)
$             9
$               265
$               0
$               0
$                41
$                21
Capital gains distributions
received
             0
               4,809
               0
               0
                0
                0
Realized gain (loss) on
shares redeemed
             6,516
               12
               0
 (2,588)
                1,549
                1,378
Net change in unrealized
gain (loss) on
investments
 (6,339)
               11,278
               0
               3
 (969)
                7,459
             
             
NET INCREASE
(DECREASE) IN NET
ASSETS RESULTING
FROM OPERATIONS
             186
               16,364
               0
 (2,585)
                621
                8,858
             
             
CONTRACT OWNER
TRANSACTIONS
           
Contract owner net
payments
             275
               265
               0
               0
                235
                222
Policy loans
             0
               0
               0
               0
                0
                0
Policy loan repayments and
interest
             0
               0
               0
               0
                0
                0
Surrenders, withdrawals
and death benefits
             0
               0
               0
               0
                0
                0
Net transfers between
other subaccounts or fixed rate
option
(43,235)
               473
               0
               2,585
 (8,254)
 (3,732)
Withdrawal and other
charges
 (245)
 (806)
               0
               0
 (137)
 (309)
             
             
NET INCREASE
(DECREASE) IN NET
ASSETS RESULTING
FROM CONTRACT
OWNER
TRANSACTIONS
(43,205)
 (68)
               0
               2,585
 (8,156)
 (3,819)
             
             
TOTAL INCREASE
(DECREASE) IN NET
ASSETS
(43,019)
               16,296
               0
               0
 (7,535)
                5,039
             
NET ASSETS
           
Beginning of period
             46,531
               30,235
               2
               2
                10,041
                5,002
             
End of period
$             3,512
$               46,531
$               2
$               2
$                2,506
$                10,041
             
             
Beginning units
             15,096
               15,088
               3
               3
                5,593
                4,512
             
Units issued
             1,585
               443
               0
               151,774
                3,962
                127,334
Units redeemed
(15,678)
 (435)
               0
(151,774)
 (8,476)
(126,253)
             
Ending units
             1,003
               15,096
               3
               3
                1,079
                5,593
             
 
The accompanying notes are an integral part of these financial statements.


 
A31
 
 

 

 
 
               
SUBACCOUNTS (Continued)
 
 
ProFund VP Bear
 
 
ProFund VP
Biotechnology
 
 
ProFund VP UltraBull
 
 
ProFund VP Consumer
Services
 
 
01/01/2010
to
12/31/2010
 
 
01/01/2009
to
12/31/2009
 
 
01/01/2010
to
12/31/2010
 
 
01/01/2009
to
12/31/2009
 
 
01/01/2010
to
12/31/2010
 
 
01/01/2009
to
12/31/2009
 
 
01/01/2010
to
12/31/2010
 
 
01/01/2009
to
12/31/2009
 
 
               
$ (15)
$ (65)
$ (3)
$ (4)
$ (127)
$ (57)
$ (2)
$               0
               0
                  0
                  0
                  0
                   0
                   0
                  0
               0
               (3,225)
                  10,415
                  310
                  23
                   29,464
                   41,324
                  168
               0
               1,449
 (2,026)
 (22)
                  0
                   11
 (258)
                  94
               1
               
               
 (1,791)
                  8,324
                  285
                  19
                   29,348
                   41,009
                  260
               1
               
               
               
               0
                  0
                  0
                  13,179
                   1,084
                   11,697
                  0
               0
               0
                  0
                  0
                  0
                   0
                   0
                  0
               0
               0
                  0
                  0
                  0
                   0
                   0
                  0
               0
               0
                  0
 (8)
                  0
                   0
 (12,210)
                  0
 (1)
               1,058
 (2,183)
 (14)
 (12,967)
                   68,077
 (40,400)
                  1,578
               0
 (456)
 (8,603)
 (137)
 (170)
 (458)
 (1,939)
 (57)
               0
               
               
               602
 (10,786)
 (159)
                  42
                   68,703
 (42,852)
                  1,521
 (1)
               
               
 (1,189)
 (2,462)
                  126
                  61
                   98,051
 (1,843)
                  1,781
               0
               
               
               4,815
                  7,277
                  314
                  253
                   1,565
                   3,408
                  3
               3
               
$               3,626
$                  4,815
$                  440
$                  314
$                   99,616
$                   1,565
$                  1,784
$               3
               
               
               7,744
                  8,422
                  179
                  149
                   1,542
                   4,839
                  3
               4
               
149,371
                  726,176
                  5,089
                  53,721
                   6,384,427
                   5,383,518
                  10,012
               0
(150,004)
 (726,854)
 (5,029)
 (53,691)
(6,305,502)
(5,386,815)
 (8,683)
 (1)
               
               7,111
                  7,744
                  239
                  179
                   80,467
                   1,542
                  1,332
               3
               
 
The accompanying notes are an integral part of these financial statements.
 
 


 
A32
 
 

 

FINANCIAL STATEMENTS OF
PRUCO LIFE VARIABLE UNIVERSAL ACCOUNT
 
STATEMENT OF CHANGES IN NET ASSETS
For the periods ended December 31, 2010 and 2009
 
             
 
SUBACCOUNTS
 
 
 
ProFund VP Consumer Goods
 
 
ProFund VP Oil & Gas
 
 
ProFund VP Europe 30
 
 
 
01/01/2010
to
12/31/2010
 
 
01/01/2009
to
12/31/2009
 
 
01/01/2010
to
12/31/2010
 
 
01/01/2009
to
12/31/2009
 
 
01/01/2010
to
12/31/2010
 
 
01/01/2009
to
12/31/2009
 
 
OPERATIONS
           
Net investment income
(loss)
$               1
$                 4
$               51
$ (105)
$               474
$               1,125
Capital gains distributions
received
               0
                 0
               0
               7,260
               0
               0
Realized gain (loss) on
shares redeemed
 (39)
 (95)
 (5,739)
 (7,582)
               1,680
 (3,477)
Net change in unrealized
gain (loss) on
investments
               36
                 144
               14,392
               204
 (5,792)
               13,837
             
             
NET INCREASE
(DECREASE) IN NET
ASSETS RESULTING
FROM OPERATIONS
 (2)
                 53
               8,704
 (223)
 (3,638)
               11,485
             
             
CONTRACT OWNER
TRANSACTIONS
           
Contract owner net
payments
               117
                 117
               20
               4
               682
               507
Policy loans
               0
                 0
               0
               0
               0
               0
Policy loan repayments and
interest
               0
                 0
               27
               0
               0
               0
Surrenders, withdrawals
and death benefits
               0
 (230)
 (5,164)
               0
 (5,084)
 (6,446)
Net transfers between other
subaccounts or fixed rate
option
               38
                 0
               22,174
               52,642
               5,497
               50,323
Withdrawal and other
charges
 (64)
 (188)
 (3,062)
 (5,399)
 (4,103)
 (9,382)
             
             
NET INCREASE
(DECREASE) IN NET
ASSETS RESULTING
FROM CONTRACT
OWNER
TRANSACTIONS
               91
 (301)
               13,995
               47,247
 (3,008)
               35,002
             
             
TOTAL INCREASE
(DECREASE) IN NET
ASSETS
               89
 (248)
               22,699
               47,024
 (6,646)
               46,487
             
NET ASSETS
           
Beginning of period
               170
                 418
               66,065
               19,041
               51,675
               5,188
             
End of period
$               259
$                 170
$               88,764
$               66,065
$45,029
$               51,675
             
             
Beginning units
               128
                 382
               27,577
               9,157
               30,962
               4,102
             
Units issued
               1,251
                 103
               22,933
               101,413
               34,523
               57,757
Units redeemed
 (1,212)
 (357)
 (18,968)
 (82,993)
 (39,132)
 (30,897)
             
Ending units
               167
                 128
               31,542
               27,577
               26,353
               30,962
             
 
The accompanying notes are an integral part of these financial statements.


 
A33
 
 

 

 
 
               
SUBACCOUNTS (Continued)
 
 
    
ProFund VP Financials
 
 
ProFund VP Health Care
 
 
ProFund VP Internet
 
 
ProFund VP Japan
 
 
01/01/2010
to
12/31/2010
 
 
01/01/2009
to
12/31/2009
 
 
01/01/2010
to
12/31/2010
 
 
01/01/2009
to
12/31/2009
 
 
01/01/2010
to
12/31/2010
 
 
01/01/2009
to
12/31/2009
 
 
01/01/2010
to
12/31/2010
 
 
01/01/2009
to
12/31/2009
 
 
               
$               139
$                  774
$ (73)
$                  210
$ (3)
$ (1)
$ (65)
$               140
               0
                  0
                  0
                  0
                  171
                  0
                  0
               0
 (6,014)
 (2,841)
                  785
 (6,899)
                  282
 (54)
 (5,431)
 (2,077)
               9,892
                  10,772
                  42
                  15,847
                  278
                  388
                  376
               6,789
               
               
               4,017
                  8,705
                  754
                  9,158
                  728
                  333
 (5,120)
               4,852
               
               
               
               1,272
                  10,552
                  319
                  7,629
                  25
                  0
                  390
               227
               0
                  0
                  0
                  0
                  0
                  0
                  0
               0
               27
                  0
                  27
                  0
                  0
                  0
                  0
               0
               0
 (1,854)
                  0
                  0
                  0
 (372)
 (5,183)
 (6,266)
 (57,006)
                  3,350
                  46,550
 (5,770)
 (953)
                  1,885
 (19,833)
               51,910
 (606)
 (2,950)
 (951)
 (910)
 (77)
 (144)
 (3,027)
 (8,159)
               
               
 (56,313)
                  9,098
                  45,945
                  949
 (1,005)
                  1,369
 (27,653)
               37,712
               
               
 (52,296)
                  17,803
                  46,699
                  10,107
 (277)
                  1,702
 (32,773)
               42,564
               
               
               55,000
                  37,197
                  53,408
                  43,301
                  2,061
                  359
                  47,876
               5,312
               
$               2,704
$                  55,000
$                  100,107
$                  53,408
$                  1,784
$                  2,061
$                  15,103
$47,876
               
               
               72,180
                  56,010
                  42,941
                  41,519
                  1,024
                  315
                  35,298
               4,310
               
               1,639
                  27,582
                  40,897
                  99,854
                  3,732
                  7,822
                  17,310
               46,187
 (70,612)
 (11,412)
 (5,376)
 (98,432)
 (4,099)
 (7,113)
 (40,664)
 (15,199)
               
               3,207
                  72,180
                  78,462
                  42,941
                  657
                  1,024
                  11,944
               35,298
               
 
The accompanying notes are an integral part of these financial statements.
 
 


 
A34
 
 

 

FINANCIAL STATEMENTS OF
PRUCO LIFE VARIABLE UNIVERSAL ACCOUNT
 
STATEMENT OF CHANGES IN NET ASSETS
For the periods ended December 31, 2010 and 2009
 
             
 
SUBACCOUNTS
 
 
 
ProFund VP Mid-Cap Growth
 
 
ProFund VP Mid-Cap Value
 
 
ProFund VP Money Market
 
 
 
01/01/2010
to
12/31/2010
 
 
01/01/2009
to
12/31/2009
 
 
01/01/2010
to
12/31/2010
 
 
01/01/2009
to
12/31/2009
 
 
01/01/2010
to
12/31/2010
 
 
01/01/2009
to
12/31/2009
 
 
OPERATIONS
           
Net investment income
(loss)
$ (6)
$ (6)
$                8
$                95
$ (6,912)
$ (6,669)
Capital gains distributions
received
               0
                 0
                0
                0
                  0
                  0
Realized gain (loss) on shares redeemed
               747
                 9
 (276)
 (666)
                  0
                  0
Net change in unrealized
gain (loss) on
investments
 (37)
                 938
                2,619
                3,454
                  0
                  0
             
             
NET INCREASE
(DECREASE) IN NET
ASSETS RESULTING
FROM OPERATIONS
               704
                 941
                2,351
                2,883
 (6,912)
 (6,669)
             
             
CONTRACT OWNER
TRANSACTIONS
           
Contract owner net
payments
               378
                 378
                378
                379
                  145,044
                  85,429
Policy loans
               0
                 0
                0
                0
 (102,714)
 (2,287)
Policy loan repayments and
interest
               0
                 0
                0
                0
                  2,213
                  2,111
Surrenders, withdrawals
and death benefits
               0
                 0
                0
                0
 (14,983)
 (26,224)
Net transfers between other
subaccounts or fixed rate
option
 (323)
                 1,654
                0
                0
 (549,702)
 (420,367)
Withdrawal and other
charges
 (328)
 (597)
 (1,133)
 (1,020)
 (42,797)
 (119,646)
             
             
NET INCREASE
(DECREASE) IN NET
ASSETS RESULTING
FROM CONTRACT
OWNER
TRANSACTIONS
 (273)
                 1,435
 (755)
 (641)
 (562,939)
 (480,984)
             
             
TOTAL INCREASE
(DECREASE) IN NET
ASSETS
               431
                 2,376
                1,596
                2,242
 (569,851)
 (487,653)
             
NET ASSETS
           
Beginning of period
               2,908
                 532
                12,198
                9,956
3,032,394
3,520,047
             
End of period
$               3,339
$                 2,908
$                13,794
$                12,198
$2,462,543
$3,032,394
             
             
Beginning units
               1,951
                 492
                7,664
                8,167
2,792,851
3,233,406
             
Units issued
               3,790
                 1,940
                225
                294
13,452,582
10,499,239
Units redeemed
 (3,992)
 (481)
 (676)
 (797)
(13,970,966)
(10,939,794)
             
Ending units
               1,749
                 1,951
                7,213
                7,664
2,274,467
2,792,851
             
 
The accompanying notes are an integral part of these financial statements.
 

 
A35

 
               
SUBACCOUNTS (Continued)
 
 
ProFund VP NASDAQ-100
 
 
ProFund VP
Pharmaceuticals
 
 
ProFund VP Precious
Metals
 
 
ProFund VP Real Estate
 
 
01/01/2010
to
12/31/2010
 
 
01/01/2009
to
12/31/2009
 
 
01/01/2010
to
12/31/2010
 
 
01/01/2009
to
12/31/2009
 
 
01/01/2010
to
12/31/2010
 
 
01/01/2009
to
12/31/2009
 
 
01/01/2010
to
12/31/2010
 
 
01/01/2009
to
12/31/2009
 
 
               
$ (173)
$ (178)
$                  14
$                  8
$ (112)
$                  343
$                  1,441
$               870
               0
                  0
                  0
                  0
                  0
                  0
                  0
               0
               18,832
                  4,350
                  1
 (16)
                  7,966
 (5,148)
                  9,107
               5,775
 (15,618)
                  25,103
 (9)
                  57
                  1,132
                  9,204
 (2,194)
               5,689
               
               
               3,041
                  29,275
                  6
                  49
                  8,986
                  4,399
                  8,354
               12,334
               
               
               
               0
                  48,726
                  188
                  188
                  0
                  0
                  1,084
               8,467
               0
                  0
                  0
                  0
                  0
                  0
                  0
               0
               0
                  0
                  27
                  0
                  0
                  0
                  0
               0
 (18,478)
                  0
                  0
                  0
 (23,786)
 (6,183)
 (5,087)
 (5,195)
               5,045
                  0
                  0
                  0
 (1,560)
                  70,188
 (2,350)
               30,077
 (4,887)
                  0
 (86)
 (130)
 (4,791)
 (11,368)
 (5,083)
 (8,485)
               
               
 (18,320)
                  48,726
                  129
                  58
 (30,137)
                  53,261
 (11,436)
               24,864
               
               
 (15,279)
                  78,001
                  135
                  107
 (21,151)
                  57,660
 (3,082)
               37,198
               
               
103,775
                  25,774
                  330
                  223
                  58,005
                  345
                  46,083
               8,885
               
$88,496
$                  103,775
$                  465
$                  330
$                  36,854
$                  58,005
$                  43,001
$46,083
               
               
               63,488
                  23,908
                  345
                  272
                  26,273
                  211
                  33,296
               8,190
               
               52,396
                  253,444
                  232
                  234
                  11,859
                  230,100
                  85,383
120,560
 (69,983)
 (213,864)
 (92)
 (161)
 (25,543)
 (204,038)
 (93,700)
 (95,454)
               
               45,901
                  63,488
                  485
                  345
                  12,589
                  26,273
                  24,979
               33,296
               
 
The accompanying notes are an integral part of these financial statements.
 
 


 
A36
 
 

 

FINANCIAL STATEMENTS OF
PRUCO LIFE VARIABLE UNIVERSAL ACCOUNT
 
STATEMENT OF CHANGES IN NET ASSETS
For the periods ended December 31, 2010 and 2009
 
             
 
SUBACCOUNTS
 
 
 
ProFund VP Rising Rates
Opportunity
 
 
ProFund VP
Semiconductor
 
 
ProFund VP Short
NASDAQ-100
 
 
 
01/01/2010
to
12/31/2010
 
 
01/01/2009
to
12/31/2009
 
 
01/01/2010
to
12/31/2010
 
 
01/01/2009
to
12/31/2009
 
 
01/01/2010
to
12/31/2010
 
 
01/01/2009
to
12/31/2009
 
 
OPERATIONS
           
Net investment income
(loss)
$ (96)
$               43
$ (1)
$ (3)
$ (98)
$ (31)
Capital gains distributions
received
             0
               0
               0
               0
               0
               0
Realized gain (loss) on
shares redeemed
 (395)
               2,062
 (441)
               143
 (5,172)
               660
Net change in unrealized
gain (loss) on
investments
 (6,889)
               1,289
               60
               0
 (8,264)
               51
             
             
NET INCREASE
(DECREASE) IN NET
ASSETS RESULTING
FROM OPERATIONS
 (7,380)
               3,394
 (382)
               140
 (13,534)
               680
             
             
CONTRACT OWNER
TRANSACTIONS
           
Contract owner net
payments
             1
               13
               0
               0
               5,971
               40,534
Policy loans
             0
               0
               0
               0
               0
               0
Policy loan repayments and
interest
             0
               0
               0
               0
               0
               0
Surrenders, withdrawals
and death benefits
             0
               0
               0
               0
               0
(100,122)
Net transfers between other
subaccounts or fixed rate
option
             37,899
               12,049
               2,130
 (83)
               66,107
               94,139
Withdrawal and other
charges
 (406)
 (246)
 (26)
 (57)
 (5,515)
 (29,643)
             
             
NET INCREASE
(DECREASE) IN NET
ASSETS RESULTING
FROM CONTRACT
OWNER
TRANSACTIONS
             37,494
               11,816
               2,104
 (140)
               66,563
               4,908
             
             
TOTAL INCREASE
(DECREASE) IN NET
ASSETS
             30,114
               15,210
               1,722
               0
               53,029
               5,588
             
NET ASSETS
           
Beginning of period
             15,215
               5
               1
               1
               5,588
               0
             
End of period
$45,329
$               15,215
$               1,723
$               1
$               58,617
$               5,588
             
             
Beginning units
             24,588
               11
               1
               2
               13,035
               0
             
Units issued
             66,559
               164,319
               8,562
               19,512
               336,258
               602,596
Units redeemed
 (3,695)
(139,742)
 (7,139)
 (19,513)
(175,391)
(589,561)
             
Ending units
             87,452
               24,588
               1,424
               1
               173,902
               13,035
             
 
The accompanying notes are an integral part of these financial statements.
 

 
A37

 
               
SUBACCOUNTS (Continued)
 
 
 
ProFund VP Short Small-Cap
ProFund VP Small-Cap
 
 
ProFund VP Small-Cap Growth
 
 
ProFund VP Small-Cap Value
 
 
01/01/2010
to
12/31/2010
 
 
01/01/2009
to
12/31/2009
 
 
01/01/2010
to
12/31/2010
 
 
01/01/2009
to
12/31/2009
 
 
01/01/2010
to
12/31/2010
 
 
01/01/2009
to
12/31/2009
 
 
01/01/2010
to
12/31/2010
 
 
01/01/2009
to
12/31/2009
 
 
               
$ (1)
$ (55)
$ (173)
$ (126)
$ (11)
$ (14)
$                  0
$               0
               0
                  0
                  0
                  0
                  0
                  154
                  0
               0
 (404)
                  16,762
                  11,294
                  2,283
                  1,459
                  4,052
                  0
               0
               0
                  3
                  2,168
                  13,295
                  78
                  1,210
                  0
               0
               
               
 (405)
                  16,710
                  13,289
                  15,452
                  1,526
                  5,402
                  0
               0
               
               
               
               0
                  1,016
                  0
                  0
                  564
                  704
                  0
               0
               0
                  0
                  0
                  0
                  0
                  0
                  0
               0
               0
                  0
                  0
                  0
                  0
                  0
                  0
               0
               0
 (1,071)
 (12,975)
 (8,000)
                  0
                  0
                  0
               0
               405
 (8,360)
                  1,704
                  81,923
 (857)
                  1,375
                  0
               0
               0
 (8,317)
 (9,088)
 (15,797)
 (302)
 (713)
                  0
               0
               
               
               405
 (16,732)
 (20,359)
                  58,126
 (595)
                  1,366
                  0
               0
               
               
               0
 (22)
 (7,070)
                  73,578
                  931
                  6,768
                  0
               0
               
               
               0
                  22
                  100,091
                  26,513
                  6,768
                  0
                  1
               1
               
$               0
$                  0
$                  93,021
$                  100,091
$                  7,699
$                  6,768
$                  1
$               1
               
               
               0
                  32
                  65,878
                  21,944
                  4,316
                  0
                  1
               1
               
160,454
                  539,899
                  51,150
                  159,937
                  12,731
                  59,982
                  0
               0
(160,454)
 (539,931)
 (67,842)
 (116,003)
 (13,132)
 (55,666)
                  0
               0
               
               0
                  0
                  49,186
                  65,878
                  3,915
                  4,316
                  1
               1
               
 
The accompanying notes are an integral part of these financial statements.
 
 


 
 
A38
 
 

 

FINANCIAL STATEMENTS OF
PRUCO LIFE VARIABLE UNIVERSAL ACCOUNT
 
STATEMENT OF CHANGES IN NET ASSETS
For the periods ended December 31, 2010 and 2009
 
             
 
SUBACCOUNTS
 
 
 
ProFund VP Technology
 
 
ProFund VP
Telecommunications
 
 
ProFund VP U.S.
Government Plus
 
 
 
01/01/2010
to
12/31/2010
 
 
01/01/2009
to
12/31/2009
 
 
01/01/2010
to
12/31/2010
 
 
01/01/2009
to
12/31/2009
 
 
01/01/2010
to
12/31/2010
 
 
01/01/2009
to
12/31/2009
 
 
OPERATIONS
           
Net investment income
(loss)
$ (62)
$ (57)
$               57
$               99
$               204
$ (8)
Capital gains distributions
received
             0
               0
               0
               0
               0
               1,075
Realized gain (loss) on
shares redeemed
             6,048
 (2,083)
 (10)
 (3,839)
               11,116
 (1,327)
Net change in unrealized
gain (loss) on
investments
 (8,346)
               12,316
               318
               4,097
 (2,615)
 (3)
             
             
NET INCREASE
(DECREASE) IN NET
ASSETS RESULTING
FROM OPERATIONS
 (2,360)
               10,176
               365
               357
               8,705
 (263)
             
             
CONTRACT OWNER
TRANSACTIONS
           
Contract owner net
payments
             188
               188
               1,286
               1,312
               365
               271
Policy loans
             0
               0
               0
               0
               0
               0
Policy loan repayments and
interest
             0
               0
               0
               0
               0
               0
Surrenders, withdrawals
and death benefits
             0
               0
               0
 (2,061)
               0
               0
Net transfers between other
subaccounts or fixed rate
option
(27,038)
               5,295
 (1,976)
               1,494
               78,891
               38
Withdrawal and other
charges
 (308)
 (482)
 (507)
 (3,000)
 (793)
 (49)
             
             
NET INCREASE
(DECREASE) IN NET
ASSETS RESULTING
FROM CONTRACT
OWNER
TRANSACTIONS
(27,158)
               5,001
 (1,197)
 (2,255)
               78,463
               260
             
             
TOTAL INCREASE
(DECREASE) IN NET
ASSETS
(29,518)
               15,177
 (832)
 (1,898)
               87,168
 (3)
             
NET ASSETS
           
Beginning of period
             30,021
               14,844
               3,686
               5,584
               6
               9
             
End of period
$             503
$               30,021
$               2,854
$               3,686
$               87,174
$               6
             
             
Beginning units
             19,215
               15,298
               3,361
               5,451
               5
               5
             
Units issued
             16,310
               129,829
               1,161
               75,907
               193,057
               226,956
Units redeemed
(35,234)
(125,912)
 (2,266)
 (77,997)
(129,954)
(226,956)
             
Ending units
             291
               19,215
               2,256
               3,361
               63,108
               5
             
 
The accompanying notes are an integral part of these financial statements.
 

 
A39

 
 
               
SUBACCOUNTS (Continued)
 
 
    
ProFund VP UltraMid-Cap
 
 
ProFund VP UltraNASDAQ-100
 
 
ProFund VP UltraSmall-Cap
 
 
ProFund VP Bull
 
 
01/01/2010
to
12/31/2010
 
 
01/01/2009
to
12/31/2009
 
 
01/01/2010
to
12/31/2010
 
 
01/01/2009
to
12/31/2009
 
 
01/01/2010
to
12/31/2010
 
 
01/01/2009
to
12/31/2009
 
 
01/01/2010
to
12/31/2010
 
 
01/01/2009
to
12/31/2009
 
 
               
$ (27)
$ (18)
$ (73)
$ (49)
$ (35)
$ (21)
$ (38)
$              473
              0
                 0
                   0
                   0
                   0
                   0
                 0
              0
              (6,517)
                 7,629
                   32,026
                   37,082
                   9,138
                   16,883
                 6,726
              5,876
              0
                 0
 (284)
                   116
                   0
                   0
 (8,559)
              13,017
               
               
 (6,544)
                 7,611
                   31,669
                   37,149
                   9,103
                   16,862
 (1,871)
              19,366
               
               
               
              0
                 0
                   104
                   24,398
                   0
                   5,834
                 762
              767
              0
                 0
                   0
                   0
                   0
                   0
                 0
              0
              0
                 0
                   0
                   0
                   0
                   0
                 0
              0
 (1)
                 0
                   0
 (24,387)
                   0
 (5,834)
 (12,947)
 (8,134)
              61,974
 (7,609)
                   302,752
 (26,885)
                   46,341
 (16,821)
 (34,853)
              82,859
 (18)
                 0
 (45)
 (122)
 (36)
 (41)
 (7,471)
 (16,625)
               
               
              61,955
 (7,609)
                   302,811
 (26,996)
                   46,305
 (16,862)
 (54,509)
              58,867
               
               
              55,411
                 2
                   334,480
                   10,153
                   55,408
                   0
 (56,380)
              78,233
               
               
              3
                 1
                   12,755
                   2,602
                   4
                   4
                 105,017
              26,784
               
$55,414
$                 3
$                   347,235
$                   12,755
$                   55,412
$                   4
$                 48,637
$105,017
               
               
              2
                 1
                   7,966
                   3,555
                   3
                   4
                 85,508
              27,050
               
926,596
                 964,082
                   2,410,727
                   2,064,259
                   1,608,224
                   1,487,444
                 50,864
303,907
(902,503)
 (964,081)
(2,257,915)
(2,059,848)
(1,579,699)
(1,487,445)
 (101,109)
(245,449)
               
              24,095
                 2
                   160,778
                   7,966
                   28,528
                   3
                 35,263
              85,508
               
 
The accompanying notes are an integral part of these financial statements.
 
 

 
 
A40
 
 

 

FINANCIAL STATEMENTS OF
PRUCO LIFE VARIABLE UNIVERSAL ACCOUNT
 
STATEMENT OF CHANGES IN NET ASSETS
For the periods ended December 31, 2010 and 2009
 
             
 
SUBACCOUNTS
 
 
 
ProFund VP Utilities
 
 
AST T. Rowe Price
Large-Cap Growth
Portfolio
 
 
AST Cohen & Steers
Realty Portfolio
 
 
 
01/01/2010
to
12/31/2010
 
 
01/01/2009
to
12/31/2009
 
 
01/01/2010
to
12/31/2010
 
 
01/01/2009
to
12/31/2009
 
 
01/01/2010
to
12/31/2010
 
 
01/01/2009
to
12/31/2009
 
 
OPERATIONS
           
Net investment income
(loss)
$             13
$              30
$ (35,272)
$ (26,795)
$                34,991
$                35,937
Capital gains distributions
received
             0
              0
                 0
                 0
                0
                0
Realized gain (loss) on shares redeemed
             315
              32
                 57,411
 (272,874)
                277
 (487,489)
Net change in unrealized
gain (loss) on
investments
 (20)
              164
2,045,070
4,760,323
                542,150
                929,060
             
             
NET INCREASE
(DECREASE) IN NET
ASSETS RESULTING
FROM OPERATIONS
             308
              226
2,067,209
4,460,654
                577,418
                477,508
             
             
CONTRACT OWNER
TRANSACTIONS
           
Contract owner net
payments
             190
              190
2,156,036
2,105,779
                820,283
                825,984
Policy loans
             0
              0
 (710,778)
 (228,773)
 (37,913)
 (13,059)
Policy loan repayments and
interest
             0
              0
                 85,147
                 35,183
                16,597
                698
Surrenders, withdrawals
and death benefits
             0
 (303)
 (585,047)
 (675,558)
 (115,522)
 (51,172)
Net transfers between other subaccounts or
fixed rate option
 (268)
 (182)
                 77,941
                 379,949
                115,226
                85,198
Withdrawal and other
charges
 (82)
 (275)
 (951,671)
 (956,902)
 (481,587)
 (437,423)
             
             
NET INCREASE
(DECREASE) IN NET
ASSETS RESULTING
FROM CONTRACT
OWNER
TRANSACTIONS
 (160)
 (570)
                 71,628
                 659,678
                317,084
                410,226
             
             
TOTAL INCREASE
(DECREASE) IN NET
ASSETS
             148
 (344)
2,138,837
5,120,332
                894,502
                887,734
             
NET ASSETS
           
Beginning of period
             566
              910
13,174,407
8,054,075
1,895,591
1,007,857
             
End of period
$             714
$              566
$15,313,244
$13,174,407
$2,790,093
$1,895,591
             
             
Beginning units
             314
              558
1,371,341
1,282,315
                186,370
                130,599
             
Units issued
27,697
              7,919
                 294,752
                 367,984
                95,638
                174,220
Units redeemed
(27,636)
 (8,163)
 (286,585)
 (278,958)
 (68,631)
 (118,449)
             
Ending units
             375
              314
1,379,508
1,371,341
                213,377
                186,370
             
 
The accompanying notes are an integral part of these financial statements.
 
 

 
A41

 
               
SUBACCOUNTS (Continued)
 
 
AST JPMorgan
Strategic Opportunities
Portfolio
 
 
AST Value Portfolio
 
 
AST Neuberger Berman
Small-Cap Growth
Portfolio
 
 
AST Federated
Aggressive Growth
Portfolio
 
 
01/01/2010
to
12/31/2010
 
 
01/01/2009
to
12/31/2009
 
 
01/01/2010
to
12/31/2010
 
 
01/01/2009
to
12/31/2009
 
 
01/01/2010
to
12/31/2010
 
 
01/01/2009
to
12/31/2009
 
 
01/01/2010
to
12/31/2010
 
 
01/01/2009
to
12/31/2009
 
 
               
$               4,504
$                  6,353
$                  28,295
$                  12,820
$ (626)
$ (437)
$ (624)
$               847
               0
                  60,760
                  0
                  0
                 0
                 0
                  0
               0
               3,728
 (15,732)
 (63,596)
 (141,227)
                 1,052
 (19,032)
 (3,664)
 (50,570)
               101,047
                  129,674
                  298,175
                  451,570
                 128,740
                 127,665
                  359,440
               283,117
               
               
               109,279
                  181,055
                  262,874
                  323,163
                 129,166
                 108,196
                  355,152
               233,394
               
               
               
               808,857
                  592,629
                  781,179
                  911,142
                 246,474
                 257,872
                  394,154
               395,585
 (10,603)
 (7,087)
 (19,920)
 (16,579)
 (10,617)
 (3,602)
 (18,251)
 (1,110)
               8,667
                  1,003
                  2,657
                  938
                 864
                 127
                  422
               103
 (28,849)
 (8,634)
 (208,214)
 (47,865)
 (19,346)
 (8,798)
 (46,297)
 (19,788)
               168,091
                  99,515
                  21,093
 (75,227)
 (22,577)
                 28,186
                  52,738
               48,587
(411,599)
 (309,173)
 (411,874)
 (460,651)
 (139,648)
 (142,151)
 (202,499)
(198,770)
               
               
               534,564
                  368,253
                  164,921
                  311,758
                 55,150
                 131,634
                  180,267
               224,607
               
               
               643,843
                  549,308
                  427,795
                  634,921
                 184,316
                 239,830
                  535,419
               458,001
               
               
1,105,555
                  556,247
                  1,947,916
                  1,312,995
                 577,723
                 337,893
                  1,001,467
               543,466
               
$1,749,398
$1,105,555
$2,375,711
$1,947,916
$                 762,039
$                 577,723
$1,536,886
$1,001,467
               
               
               92,906
                  57,023
                  199,803
                  159,111
                 59,937
                 42,923
                  97,655
               70,235
               
               86,014
                  71,805
                  87,374
                  118,854
                 28,961
                 37,913
                  44,492
               58,728
 (41,984)
 (35,922)
 (70,238)
 (78,162)
 (23,094)
 (20,899)
 (28,966)
 (31,308)
               
               136,936
                  92,906
                  216,939
                  199,803
                 65,804
                 59,937
                  113,181
               97,655
               
 
The accompanying notes are an integral part of these financial statements.
 
 


 
A42
 
 

 

FINANCIAL STATEMENTS OF
PRUCO LIFE VARIABLE UNIVERSAL ACCOUNT
 
STATEMENT OF CHANGES IN NET ASSETS
For the periods ended December 31, 2010 and 2009
 
             
 
SUBACCOUNTS
 
 
 
AST Small-Cap Value
Portfolio
 
 
AST Goldman Sachs
Mid-Cap Growth Portfolio
 
 
AST Large-Cap Value
Portfolio
 
 
 
01/01/2010
to
12/31/2010
 
 
01/01/2009
to
12/31/2009
 
 
01/01/2010
to
12/31/2010
 
 
01/01/2009
to
12/31/2009
 
 
01/01/2010
to
12/31/2010
 
 
01/01/2009
to
12/31/2009
 
 
OPERATIONS
           
Net investment income
(loss)
$              9,777
$                29,168
$ (1,938)
$ (1,228)
$101,113
$263,604
Capital gains distributions received
              0
                0
                0
                0
                 0
                 0
Realized gain (loss) on
shares redeemed
 (9,880)
(111,663)
                7,383
 (51,770)
 (527,237)
 (672,289)
Net change in unrealized
gain (loss) on
investments
662,722
                598,275
                356,203
                619,982
2,028,664
2,412,136
             
             
NET INCREASE
(DECREASE) IN NET
ASSETS RESULTING
FROM OPERATIONS
662,619
                515,780
                361,648
                566,984
1,602,540
2,003,451
             
             
CONTRACT OWNER TRANSACTIONS
           
Contract owner net
payments
1,009,414
1,023,577
                623,298
                561,887
2,583,246
2,784,208
Policy loans
 (50,324)
 (13,265)
 (42,719)
 (8,683)
 (505,129)
 (289,973)
Policy loan repayments and interest
              15,395
                422
                11,188
                521
                 215,291
                 67,255
Surrenders, withdrawals
and death benefits
 (81,409)
 (53,827)
 (59,680)
 (24,923)
 (666,140)
 (540,482)
Net transfers between other subaccounts or fixed rate
option
 (11,321)
                9,175
                33,868
                163,065
 (451,352)
                 40,163
Withdrawal and other
charges
(568,335)
(570,826)
(367,839)
(328,222)
(1,102,395)
(1,177,510)
             
             
NET INCREASE
(DECREASE) IN NET
ASSETS RESULTING
FROM CONTRACT
OWNER
TRANSACTIONS
313,420
                395,256
                198,116
                363,645
                 73,521
                 883,661
             
             
TOTAL INCREASE
(DECREASE) IN NET
ASSETS
976,039
                911,036
                559,764
                930,629
1,676,061
2,887,112
             
NET ASSETS
           
Beginning of period
2,433,320
1,522,284
1,780,115
                849,486
12,169,961
9,282,849
             
End of period
$3,409,359
$2,433,320
$2,339,879
$1,780,115
$13,846,022
$12,169,961
             
             
Beginning units
227,455
                180,535
                142,997
                107,092
1,657,064
1,506,109
             
Units issued
104,406
                132,083
                65,228
                79,304
                 443,728
                 525,570
Units redeemed
 (78,662)
 (85,163)
 (51,201)
 (43,399)
 (431,573)
 (374,615)
             
Ending units
253,199
                227,455
                157,024
                142,997
1,669,219
1,657,064
             
 
The accompanying notes are an integral part of these financial statements.


 
A43
 
 

 

 
 
               
SUBACCOUNTS (Continued)
 
 
AST Marsico Capital Growth
Portfolio
 
 
AST MFS Growth
Portfolio
 
 
AST Neuberger Berman
Mid-Cap Growth Portfolio
 
 
AST Small-Cap Growth
Portfolio
 
 
01/01/2010
to
12/31/2010
 
 
01/01/2009
to
12/31/2009
 
 
01/01/2010
to
12/31/2010
 
 
01/01/2009
to
12/31/2009
 
 
01/01/2010
to
12/31/2010
 
 
01/01/2009
to
12/31/2009
 
 
01/01/2010
to
12/31/2010
 
 
01/01/2009
to
12/31/2009
 
 
               
$               40,733
$                   39,900
$                 163
$                 232
$ (335)
$ (338)
$ (1,432)
$(13,189)
               0
                   0
                 0
                 0
                 0
                 0
                    0
               0
               (65,216)
 (282,885)
                 4,247
 (14,907)
 (6,222)
 (43,120)
                    63,987
(214,625)
1,549,899
                   1,913,684
                 78,626
                 104,951
                 90,931
                 131,099
                    3,018,583
2,329,086
               
               
1,525,416
                   1,670,699
                 83,036
                 90,276
                 84,374
                 87,641
                    3,081,138
2,101,272
               
               
               
1,591,643
                   2,040,832
                 355,834
                 298,021
                 4,482
                 7,421
                    1,598,535
1,666,669
(154,533)
 (128,904)
 (15,226)
 (2,149)
 (1,934)
 (2,016)
 (283,352)
(202,438)
               43,409
                   12,122
                 10,931
                 180
                 5
                 4
                    62,900
               35,629
(533,720)
 (188,142)
 (38,615)
 (5,337)
 (6,883)
 (22,650)
 (575,643)
(413,530)
               196,193
 (65,873)
                 16,408
                 55,168
 (12,463)
 (42,543)
                    459,301
               121,978
(803,698)
 (846,586)
 (195,091)
 (170,184)
 (34,495)
 (48,696)
 (760,784)
(711,049)
               
               
               339,294
                   823,449
                 134,241
                 175,699
 (51,288)
 (108,480)
                    500,957
               497,259
               
               
1,864,710
                   2,494,148
                 217,277
                 265,975
                 33,086
 (20,839)
                    3,582,095
2,598,531
               
               
7,436,437
                   4,942,289
                 526,238
                 260,263
                 332,859
                 353,698
                    8,378,115
5,779,584
               
$9,301,147
$7,436,437
$                 743,515
$                 526,238
$                 365,945
$                 332,859
$11,960,210
$8,378,115
               
               
               845,067
                   733,355
                 49,918
                 30,658
                 29,721
                 40,949
                    920,501
               848,243
               
               242,762
                   309,315
                 37,196
                 40,425
                 425
                 870
                    256,128
               286,605
(206,504)
 (197,603)
 (24,517)
 (21,165)
 (4,727)
 (12,098)
 (211,075)
(214,347)
               
               881,325
                   845,067
                 62,597
                 49,918
                 25,419
                 29,721
                    965,554
               920,501
               
 
The accompanying notes are an integral part of these financial statements.
 
 


 
A44
 
 

 

FINANCIAL STATEMENTS OF
PRUCO LIFE VARIABLE UNIVERSAL ACCOUNT
 
STATEMENT OF CHANGES IN NET ASSETS
For the periods ended December 31, 2010 and 2009
 
                                     
   
SUBACCOUNTS
 
 
 
   
AST PIMCO Limited
Maturity Bond Portfolio
 
 
   
AST T. Rowe Price Natural
Resources Portfolio
 
 
   
 
AST MFS Global Equity
Portfolio
 
 
 
   
01/01/2010
to
12/31/2010
 
 
   
01/01/2009
to
12/31/2009
 
 
   
01/01/2010
to
12/31/2010
 
 
   
01/01/2009
to
12/31/2009
 
 
   
01/01/2010
to
12/31/2010
 
 
   
01/01/2009
to
12/31/2009
 
 
 
OPERATIONS
                                   
Net investment income
(loss)
  $ 29,553     $ 31,289     $ 31,967     $ 83,402     $ 3,474     $ 10,560  
Capital gains distributions
received
    1,819       43,611       0       1,929,692       0       0  
Realized gain (loss) on
shares redeemed
    (12,848 )     (5,603 )     (277,993 )     (550,113 )     (12,271 )     (46,611 )
Net change in unrealized
gain (loss) on
investments
    22,161       (11,743 )     2,070,300       1,153,645       114,657       201,687  
                                                 
                                                 
NET INCREASE
(DECREASE) IN NET
ASSETS RESULTING
FROM OPERATIONS
    40,685       57,554       1,824,274       2,616,626       105,860       165,636  
                                                 
                                                 
CONTRACT OWNER
TRANSACTIONS
                                               
Contract owner net
payments
    440,916       239,593       3,051,250       3,446,252       357,218       328,526  
Policy loans
    (15,889 )     (4,031 )     (164,249 )     (71,005 )     (8,102 )     (2,008 )
Policy loan repayments and
interest
    1,807       460       29,369       12,112       1,182       84  
Surrenders, withdrawals
and death benefits
    (53,281 )     (6,982 )     (281,566 )     (212,212 )     (53,250 )     (12,441 )
Net transfers between other
subaccounts or fixed rate
option
    (195,793 )     375,999       (281,822 )     143,642       89,644       12,084  
Withdrawal and other
charges
    (192,598 )     (175,110 )     (1,684,056 )     (1,856,315 )     (194,859 )     (196,289 )
                                                 
                                                 
NET INCREASE
(DECREASE) IN NET
ASSETS RESULTING
FROM CONTRACT
OWNER
TRANSACTIONS
    (14,838 )     429,929       668,926       1,462,474       191,833       129,956  
                                                 
                                                 
TOTAL INCREASE
(DECREASE) IN NET
ASSETS
    25,847       487,483       2,493,200       4,079,100       297,693       295,592  
                                                 
NET ASSETS
                                               
Beginning of period
    1,019,304       531,821       8,390,976       4,311,876       723,639       428,047  
                                                 
End of period
  $ 1,045,151     $ 1,019,304     $ 10,884,176     $ 8,390,976     $ 1,021,332     $ 723,639  
                                                 
                                                 
Beginning units
    82,229       47,245       626,765       480,540       58,572       45,517  
                                                 
Units issued
    131,612       59,440       245,129       404,316       39,741       38,422  
Units redeemed
    (132,610 )     (24,456 )     (196,267 )     (258,091 )     (24,459 )     (25,367 )
                                                 
Ending units
    81,231       82,229       675,627       626,765       73,854       58,572  
                                                 
 
The accompanying notes are an integral part of these financial statements.


 
A45
 
 

 

 
 
                                             
SUBACCOUNTS (Continued)
 
 
 
AST JPMorgan
International Equity
Portfolio
 
 
   
AST T. Rowe Price Global
Bond Portfolio
 
 
   
Neuberger Berman
Adviser’s Management
Trust Socially Responsive
Portfolio – Service Shares
 
 
   
American Century VP
Mid Cap Value Fund –
Class 1 Shares
 
 
 
01/01/2010
to
12/31/2010
 
 
   
01/01/2009
to
12/31/2009
 
 
   
01/01/2010
to
12/31/2010
 
 
   
01/01/2009
to
12/31/2009
 
 
   
01/01/2010
to
12/31/2010
 
 
   
01/01/2009
to
12/31/2009
 
 
   
01/01/2010
to
12/31/2010
 
 
   
01/01/2009
to
12/31/2009
 
 
 
                                             
$ 30,017     $ 89,188     $ 31,025     $ 72,775     $ (25 )   $ 293     $ 9,110     $ 3,625  
  0       0       6,066       49,897       0       0       0       0  
  (26,383 )     (94,892 )     (11,030 )     (27,729 )     1,418       80       7,399       1,582  
  218,277       722,530       45,249       5,770       6,993       2,868       61,406       33,952  
                                                             
                                                             
  221,911       716,826       71,310       100,713       8,386       3,241       77,915       39,159  
                                                             
                                                             
                                                             
  1,114,057       1,141,077       370,728       355,744       44,507       11,381       119,415       58,805  
  (69,163 )     (15,948 )     (13,110 )     (10,143 )     (107 )     0       (1,081 )     (947 )
  10,990       866       1,626       802       9       0       300       1  
  (116,206 )     (73,903 )     (40,285 )     (16,933 )     (6,089 )     (1,805 )     (5,912 )     (2,839 )
  (73,497 )     46,353       6,724       (71,410 )     24,443       6,273       222,916       111,005  
  (584,160 )     (631,950 )     (222,556 )     (235,207 )     (11,460 )     (8,090 )     (64,007 )     (32,559 )
                                                             
                                                             
  282,021       466,495       103,127       22,853       51,303       7,759       271,631       133,466  
                                                             
                                                             
  503,932       1,183,321       174,437       123,566       59,689       11,000       349,546       172,625  
                                                             
                                                             
  2,806,482       1,623,161       1,103,010       979,444       17,228       6,228       218,349       45,724  
                                                             
$ 3,310,414     $ 2,806,482     $ 1,277,447     $ 1,103,010     $ 76,917     $ 17,228     $ 567,895     $ 218,349  
                                                             
                                                             
  248,220       194,880       87,371       86,895       2,081       987       21,857       5,945  
                                                             
  108,275       141,573       54,440       44,140       7,807       2,624       36,274       21,810  
  (83,016 )     (88,233 )     (46,024 )     (43,664 )     (2,312 )     (1,530 )     (10,411 )     (5,898 )
                                                             
  273,479       248,220       95,787       87,371       7,576       2,081       47,720       21,857  
                                                             
 
The accompanying notes are an integral part of these financial statements.
 
 


 
A46
 
 

 

FINANCIAL STATEMENTS OF
PRUCO LIFE VARIABLE UNIVERSAL ACCOUNT
 
STATEMENT OF CHANGES IN NET ASSETS
For the periods ended December 31, 2010 and 2009
 
                                     
   
SUBACCOUNTS
 
 
 
   
JPMorgan Insurance
Trust Intrepid Mid Cap
Portfolio – Class 1
Shares
 
 
   
The Dreyfus Socially
Responsible Growth
Fund – Service
Shares
 
 
   
Dreyfus MidCap Stock
Portfolio – Service
Shares
 
 
 
   
01/01/2010
to
12/31/2010
 
 
   
01/01/2009
to
12/31/2009
 
 
   
01/01/2010
to
12/31/2010
 
 
   
01/01/2009
to
12/31/2009
 
 
   
01/01/2010
to
12/31/2010
 
 
   
01/01/2009
to
12/31/2009
 
 
 
OPERATIONS
                                   
Net investment income
(loss)
  $ 980     $ 764     $ 233     $ 85     $ 205     $ 14  
Capital gains distributions
received
    0       0       0       0       0       0  
Realized gain (loss) on
shares redeemed
    13,584       775       1,239       (483 )     3,509       118  
Net change in unrealized
gain (loss) on
investments
    3,415       18,666       3,676       7,358       9,369       3,092  
                                                 
                                                 
NET INCREASE
(DECREASE) IN NET
ASSETS RESULTING
FROM OPERATIONS
    17,979       20,205       5,148       6,960       13,083       3,224  
                                                 
                                                 
CONTRACT OWNER
TRANSACTIONS
                                               
Contract owner net
payments
    50,167       25,781       25,061       18,475       26,573       8,355  
Policy loans
    (686 )     (218 )     (212 )     0       0       0  
Policy loan repayments and
interest
    4       0       1       0       18       0  
Surrenders, withdrawals
and death benefits
    (840 )     (9 )     (4,366 )     0       (92 )     0  
Net transfers between other
subaccounts or fixed rate
option
    (20,621 )     20,122       (7,446 )     13,777       64,284       9,593  
Withdrawal and other
charges
    (22,246 )     (13,029 )     (13,231 )     (10,818 )     (11,546 )     (3,890 )
                                                 
                                                 
NET INCREASE
(DECREASE) IN NET
ASSETS RESULTING
FROM CONTRACT
OWNER
TRANSACTIONS
    5,778       32,647       (193 )     21,434       79,237       14,058  
                                                 
                                                 
TOTAL INCREASE
(DECREASE) IN NET
ASSETS
    23,757       52,852       4,955       28,394       92,320       17,282  
                                                 
NET ASSETS
                                               
Beginning of period
    88,891       36,039       42,140       13,746       18,970       1,688  
                                                 
End of period
  $ 112,648     $ 88,891     $ 47,095     $ 42,140     $ 111,290     $ 18,970  
                                                 
                                                 
Beginning units
    10,079       5,539       4,555       1,981       2,305       277  
                                                 
Units issued
    8,592       6,653       3,270       3,965       14,944       2,608  
Units redeemed
    (7,969 )     (2,113 )     (3,377 )     (1,391 )     (6,585 )     (580 )
                                                 
Ending units
    10,702       10,079       4,448       4,555       10,664       2,305  
                                                 
 
*
Date subaccount became available for investment
 

 
A47
 

 
 
                                             
SUBACCOUNTS (Continued)
 
 
 
MFS Utilities Series –
Initial Class
 
 
   
 
AST Schroders
Multi-Asset World
Strategies Portfolio
 
 
   
AST PIMCO Total Return
Bond Portfolio
 
 
   
AST T. Rowe
Price Asset Allocation
Portfolio
 
 
 
01/01/2010
to
12/31/2010
 
 
   
01/01/2009
to
12/31/2009
 
 
   
01/01/2010
to
12/31/2010
 
 
   
07/20/2009*
to
12/31/2009
 
 
   
01/01/2010
to
12/31/2010
 
 
   
12/04/2009*
to
12/31/2009
 
 
   
01/01/2010
to
12/31/2010
 
 
   
07/20/2009*
to
12/31/2009
 
 
 
                                             
$ 16,459     $ 9,502     $ 676     $ (16 )   $ 987,445     $ (11,379 )   $ 563     $ (3 )
  0       0       0       0       1,110,407       0       0       0  
  8,085       935       393       4       544,392       476       892       4  
  57,022       70,024       22,033       825       1,916,246       (151,829 )     18,105       75  
                                                             
                                                             
  81,566       80,461       23,102       813       4,558,490       (162,732 )     19,560       76  
                                                             
                                                             
                                                             
  326,593       221,678       133,696       27,244       5,790,205       370,964       201,382       4,493  
  (14,554 )     (1,540 )     0       0       (1,156,073 )     (51,161 )     (3,495 )     0  
  86       4       0       0       374,669       112,277       9       0  
  (29,353 )     (5,188 )     (3 )     0       (7,352,745 )     (109,837 )     (5 )     0  
  142,112       81,235       157,278       19,886       4,740,752       59,154,862       176,207       8,530  
  (155,445 )     (114,698 )     (67,906 )     (1,536 )     (3,093,428 )     (180,025 )     (104,336 )     (1,904 )
                                                             
                                                             
  269,439       181,491       223,065       45,594       (696,620 )     59,297,080       269,762       11,119  
                                                             
                                                             
  351,005       261,952       246,167       46,407       3,861,870       59,134,348       289,322       11,195  
                                                             
                                                             
  386,793       124,841       46,407       0       59,134,348       0       11,195       0  
                                                             
$ 737,798     $ 386,793     $ 292,574     $ 46,407     $ 62,996,218     $ 59,134,348     $ 300,517     $ 11,195  
                                                             
                                                             
  45,442       19,520       3,671       0       5,950,000       0       902       0  
                                                             
  59,529       46,301       22,298       3,794       2,279,255       6,000,064       29,294       1,056  
  (28,739 )     (20,379 )     (5,218 )     (123 )     (2,329,781 )     (50,064 )     (8,434 )     (154 )
                                                             
  76,232       45,442       20,751       3,671       5,899,474       5,950,000       21,762       902  
                                                             
 
 


 
A48
 
 

 

FINANCIAL STATEMENTS OF
PRUCO LIFE VARIABLE UNIVERSAL ACCOUNT
 
STATEMENT OF CHANGES IN NET ASSETS
For the periods ended December 31, 2010 and 2009
 
                                     
   
SUBACCOUNTS
 
 
 
   
AST Aggressive Asset
Allocation Portfolio
 
 
   
AST Balanced Asset
Allocation Portfolio
 
 
   
AST Preservation Asset
Allocation Portfolio
 
 
 
   
01/01/2010
to
12/31/2010
 
 
   
11/13/2009*
to
12/31/2009
 
 
   
01/01/2010
to
12/31/2010
 
 
   
11/13/2009*
to
12/31/2009
 
 
   
01/01/2010
to
12/31/2010
 
 
   
11/20/2009*
to
12/31/2009
 
 
 
OPERATIONS
                                   
Net investment income
(loss)
  $ 109,185     $ (7,553 )   $ 399,136     $ (15,204 )   $ 151,354     $ (3,236 )
Capital gains distributions received
    0       0       0       0       0       0  
Realized gain (loss) on
shares redeemed
    123,215       3,100       412,223       2,502       63,952       692  
Net change in unrealized
gain (loss) on
investments
    4,813,727       474,206       6,426,545       455,696       1,117,521       44,034  
                                                 
                                                 
NET INCREASE
(DECREASE) IN NET
ASSETS RESULTING
FROM OPERATIONS
    5,046,127       469,753       7,237,904       442,994       1,332,827       41,490  
                                                 
                                                 
CONTRACT OWNER TRANSACTIONS
                                               
Contract owner net
payments
    10,211,701       1,404,422       13,787,073       1,977,820       2,765,346       263,761  
Policy loans
    (936,822 )     (63,822 )     (1,277,079 )     (68,165 )     (319,397 )     (21,107 )
Policy loan repayments and
interest
    264,176       10,398       254,436       31,622       45,910       3,191  
Surrenders, withdrawals and
death benefits
    (1,748,675 )     (146,958 )     (5,206,499 )     (314,938 )     (754,934 )     (36,458 )
Net transfers between other subaccounts or fixed rate option
    (158,992 )     32,102,870       948,179       56,890,872       772,818       11,990,880  
Withdrawal and other charges
    (5,140,011 )     (671,648 )     (7,504,124 )     (935,681 )     (1,450,956 )     (148,668 )
                                                 
                                                 
NET INCREASE
(DECREASE) IN NET ASSETS RESULTING
FROM CONTRACT
OWNER
TRANSACTIONS
    2,491,377       32,635,262       1,001,986       57,581,530       1,058,787       12,051,599  
                                                 
                                                 
TOTAL INCREASE
(DECREASE) IN NET ASSETS
    7,537,504       33,105,015       8,239,890       58,024,524       2,391,614       12,093,089  
                                                 
NET ASSETS
                                               
Beginning of period
    33,105,015       0       58,024,524       0       12,093,089       0  
                                                 
End of period
  $ 40,642,519     $ 33,105,015     $ 66,264,414     $ 58,024,524     $ 14,484,703     $ 12,093,089  
                                                 
                                                 
Beginning units
    3,238,511       0       5,728,421       0       1,206,275       0  
                                                 
Units issued
    1,102,554       3,334,299       1,587,042       5,867,934       376,339       1,234,371  
Units redeemed
    (866,665 )     (95,788 )     (1,479,588 )     (139,513 )     (272,773 )     (28,096 )
                                                 
Ending units
    3,474,400       3,238,511       5,835,875       5,728,421       1,309,841       1,206,275  
                                                 
 
*
Date subaccount became available for investment

 
A49
 

 
                                             
SUBACCOUNTS (Continued)
 
 
 
AST First Trust Balanced
Target Portfolio
 
 
   
AST First Trust Capital
Appreciation Target
Portfolio
 
 
   
AST Advanced Strategies
Portfolio
 
 
   
AST CLS Growth
Asset Allocation
Portfolio
 
 
 
01/01/2010
to
12/31/2010
 
 
   
07/20/2009*
to
12/31/2009
 
 
   
01/01/2010
to
12/31/2010
 
 
   
07/20/2009*
to
12/31/2009
 
 
   
01/01/2010
to
12/31/2010
 
 
   
07/20/2009*
to
12/31/2009
 
 
   
01/01/2010
to
12/31/2010
 
 
   
07/20/2009*
to
12/31/2009
 
 
 
                                             
$ 846     $ (5 )   $ 550     $ (8 )   $ 893     $ (10 )   $ 140     $ (7 )
  0       0       0       0       0       0       0       0  
  1,611       4       535       1       487       8       3,006       3  
  29,705       67       22,738       146       19,406       349       22,997       319  
                                                             
                                                             
  32,162       66       23,823       139       20,786       347       26,143       315  
                                                             
                                                             
                                                             
  86,987       3,898       156,739       3,198       153,734       27,745       134,339       7,292  
  0       0       0       0       0       0       0       0  
  0       0       0       0       0       0       0       0  
  (578 )     0       (428 )     0       (506 )     0       (52 )     0  
  309,829       13,017       115,852       18,407       159,404       7,299       131,644       13,979  
  (81,177 )     (1,314 )     (68,505 )     (2,114 )     (72,063 )     (2,056 )     (72,095 )     (1,910 )
                                                             
                                                             
  315,061       15,601       203,658       19,491       240,569       32,988       193,836       19,361  
                                                             
                                                             
  347,223       15,667       227,481       19,630       261,355       33,335       219,979       19,676  
                                                             
                                                             
  15,667       0       19,630       0       33,335       0       19,676       0  
                                                             
$ 362,890     $ 15,667     $ 247,111     $ 19,630     $ 294,690     $ 33,335     $ 239,655     $ 19,676  
                                                             
                                                             
  1,257       0       1,581       0       2,633       0       1,560       0  
                                                             
  30,567       1,362       20,528       1,753       23,458       2,796       22,762       1,713  
  (6,306 )     (105 )     (5,341 )     (172 )     (5,572 )     (163 )     (7,662 )     (153 )
                                                             
  25,518       1,257       16,768       1,581       20,519       2,633       16,660       1,560  
                                                             
 
 


 
A50
 
 

 

FINANCIAL STATEMENTS OF
PRUCO LIFE VARIABLE UNIVERSAL ACCOUNT
 
STATEMENT OF CHANGES IN NET ASSETS
For the periods ended December 31, 2010 and 2009
 
             
   
SUBACCOUNTS
 
 
 
   
AST CLS Moderate
Asset Allocation
Portfolio
 
 
 
   
01/01/2010
to
12/31/2010
 
 
   
07/20/2009*
to
12/31/2009
 
 
 
OPERATIONS
           
Net investment income (loss)
  $ 138     $ (5 )
Capital gains distributions received
    0       0  
Realized gain (loss) on shares redeemed
    715       12  
Net change in unrealized gain (loss) on investments
    23,732       196  
                 
                 
NET INCREASE (DECREASE) IN NET ASSETS RESULTING FROM OPERATIONS
    24,585       203  
                 
                 
CONTRACT OWNER TRANSACTIONS
               
Contract owner net payments
    106,270       10,097  
Policy loans
    0       0  
Policy loan repayments and interest
    0       0  
Surrenders, withdrawals and death benefits
    (948 )     0  
Net transfers between other subaccounts or fixed rate option
    234,724       5,887  
Withdrawal and other charges
    (53,658 )     (2,546 )
                 
                 
NET INCREASE (DECREASE) IN NET ASSETS RESULTING FROM CONTRACT OWNER TRANSACTIONS
    286,388       13,438  
                 
                 
TOTAL INCREASE (DECREASE) IN NET ASSETS
    310,973       13,641  
                 
NET ASSETS
               
Beginning of period
    13,641       0  
                 
End of period
  $ 324,614     $ 13,641  
                 
                 
Beginning units
    1,120       0  
                 
Units issued
    28,711       1,330  
Units redeemed
    (5,965 )     (210 )
                 
Ending units
    23,866       1,120  
                 
 
*
Date subaccount became available for investment
 
 


 
A51
 
 

 

NOTES TO FINANCIAL STATEMENTS OF
PRUCO LIFE VARIABLE UNIVERSAL ACCOUNT
December 31, 2010
 
Note  1:
General
 
Pruco Life Variable Universal Account (the “Account”) was established on April 17, 1989 under Arizona law as a separate investment account of Pruco Life Insurance Company (“Pruco Life”) which is a wholly-owned subsidiary of The Prudential Insurance Company of America (“Prudential”), a wholly-owned subsidiary of Prudential Financial, Inc. (“PFI”). Under applicable insurance law, the assets and liabilities of the Account are clearly identified and distinguished from Prudential's other assets and liabilities. The portion of the Account's assets applicable to the variable life contracts is not chargeable with liabilities arising out of any other business Prudential may conduct. Proceeds from purchases of Pruselect I, Pruselect II, Pruselect III, Survivorship Variable Universal Life (“SVUL”), PruLife Custom Premier (“VULII”), PruLife Advisor Select (“PROSEL”), MPremier VUL (“MPVUL”), PruLife Custom Premier II (“ENVUL”), and Variable Universal Life Protector (“VULP”) contracts are invested in the Account.
 
The Account is registered under the Investment Company Act of 1940, as amended, as a unit investment trust. The Account is a funding vehicle for individual variable life insurance contracts. There are one hundred and fourteen subaccounts within the Account of which one hundred and thirteen had activity during 2010. Each contract offers the option to invest in various subaccounts, each of which invests in either a corresponding portfolio of The Prudential Series Fund, Inc., Advanced Series Trust, (collectively the “Series Funds”) or one of the non-Prudential administered funds (collectively, the “portfolios”). Investment options vary by contract.
 
The name of each Portfolio and the corresponding subaccount name are as follows:
 
Prudential Series Fund
 
Money Market Portfolio
 
Diversified Bond Portfolio
 
Equity Portfolio
 
Flexible Managed Portfolio
 
Conservative Balanced Portfolio
 
High Yield Bond Portfolio
 
Stock Index Portfolio
 
Value Portfolio
 
Natural Resources Portfolio
 
Global Portfolio
 
Government Income Portfolio
 
Jennison Portfolio
 
Small Capitalization Stock Portfolio
 
SP Davis Value Portfolio
 
SP Small Cap Value Portfolio
 
Jennison 20/20 Focus Portfolio
 
SP Strategic Partners Focused Growth Portfolio
 
SP Mid Cap Growth Portfolio
 
SP Prudential U.S. Emerging Growth Portfolio
 
SP Growth Asset Allocation Portfolio
 
SP International Growth Portfolio
 
SP International Value Portfolio
 
Advanced Series Trust
 
AST T. Rowe Price Large-Cap Growth Portfolio
 
AST Cohen & Steers Realty Portfolio
 
AST JPMorgan Strategic Opportunities Portfolio
 
AST Value Portfolio
 
AST Neuberger Berman Small-Cap Growth Portfolio
 
AST Federated Aggressive Growth Portfolio
 
AST Small-Cap Value Portfolio
 
AST Goldman Sachs Mid-Cap Growth Portfolio
 
AST Large-Cap Value Portfolio
 
AST Marsico Capital Growth Portfolio
 
AST MFS Growth Portfolio
 
AST Neuberger Berman Mid-Cap Growth Portfolio
 
AST Small-Cap Growth Portfolio
 
AST PIMCO Limited Maturity Bond Portfolio
 
AST T.Rowe Price Natural Resources Portfolio
 
AST MFS Global Equity Portfolio
 
AST JPMorgan International Equity Portfolio
 
AST T.Rowe Price Global Bond Portfolio
 
AST PIMCO Total Return Bond Portfolio
 
AST Aggressive Asset Allocation Portfolio
 
AST Balanced Asset Allocation Portfolio
 
AST Preservation Asset Allocation Portfolio
 
AST Schroders Multi-Asset World Stategies Portfolio
 
 
 
 
 
 
 
 
 
 
 
 

 
A52
 

 
 
 
AST T.Rowe Price Asset Allocation Portfolio
 
AST First Trust Balanced Target Portfolio
 
AST First Trust Capital Appreciation Target Portfolio
 
AST Advanced Strategies Portfolio
 
AST CLS Growth Asset Allocation Portfolio
 
AST CLS Moderate Asset Allocation Portfolio
 
Invesco Variable Insurance
 
Utilities Fund
 
Technology Fund
 
American Century Variable Portfolios
 
Value Fund
 
Income & Growth Fund
 
Mid Cap Value Fund – Class 1 Shares
 
Dreyfus Funds
 
MidCap Stock Portfolio – Initial Shares
 
Opportunistic Small Cap Portfolio – Initial Shares
 
Note 1:
General (Continued)
 
 
The Dreyfus Socially Responsible Growth Fund – Service Shares
 
MidCap Stock Portfolio – Service Shares
 
Franklin Templeton Funds
 
Small-Mid Cap Growth Securities Fund
 
Goldman Sachs Funds
 
Structured Small Cap Equity Fund
 
Janus Aspen Series
 
Enterprise Portfolio – Service Shares
 
Overseas Portfolio – Service Shares
 
Janus Portfolio – Service Shares
 
Janus Portfolio – Institutional Shares
 
Balanced Portfolio – Service Shares
 
JPMorgan Insurance Trust
 
Intrepid Mid Cap Portfolio – Class 1 Shares
 
M Financial Funds
 
International Equity Fund
 
Business Opportunity Value Fund
 
Capital Appreciation Fund
 
Large Cap Growth Fund
 
MFS Variable Insurance Trust
 
Growth Series – Initial Class
 
Utilities Series – Initial Class
 
Neuberger Berman
 
Adviser’s Management Trust Socially Responsive Portfolio – Service Shares
 
Oppenheimer Funds
 
Small-& Mid-Cap Growth Fund/ VA Service Shares
 
ProFunds VP
 
Asia 30
 
Banks
 
Basic Materials
 
Bear
 
Biotechnology
 
UltraBull
 
Consumer Services
 
Consumer Goods
 
Oil & Gas
 
Europe 30
 
Financials
 
Health Care
 
Industrials
 
Internet
 
Japan
 
Mid-Cap Growth
 
Mid-Cap Value
 
Money Market
 
NASDAQ-100
 
Pharmaceuticals
 
Precious Metals
 
Real Estate
 
Rising Rates Opportunity
 
Semiconductor
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 

 
A53

 
 
Short NASDAQ-100
 
Short Small-Cap
 
Small-Cap
 
Small Cap-Growth
 
Small-Cap Value
 
Technology
 
Telecommunications
 
U.S. Government Plus
 
UltraMid-Cap
 
UltraNASDAQ-100
 
UltraSmall-Cap
 
Bull
 
Utilities
 
 
 
T. Rowe Price
 
International Stock Portfolio
 
 
 
The Series Funds are diversified open-ended management investment companies, and are managed by affiliates of Prudential. Each of the variable investment options of the Account bears indirectly exposure to the market, credit and liquidity risks of the portfolio in which it invests. These financials statements should be read in conjunction with the financial statements and footnotes of the underlying mutual funds. Additional information on these mutual funds is available upon request to the appropriate companies.
 
At December 31, 2010, there were no balances or transactions for the period then ended pertaining to Profund VP Industrials.
 
The following table sets forth the dates on which mergers took place in the Account along with relevant information pertaining to each merger. The transfers from the old subaccounts to the new subaccounts are reflected in the Statement of Changes in Net Assets for the year ended December 31, 2010 as net transfers between subaccounts. The transfers occurred as follows:
 
     
April 30, 2010
Removed Portfolio
 
 
Surviving Portfolio
 
 
 
Prudential SP Mid Cap
Growth Portfolio
 
 
Prudential
SP Prudential U.S. Emerging
Growth Portfolio
 
 
Shares
                      3,511,791
                      6,648,575
Value
$                      5.00
$                      7.00
Net assets before merger
$                    17,558,957
$                  28,981,071
Net assets after merger
$                      0
$                  46,540,028
     
 
Prudential SP Davis
Value Portfolio
 
 
Prudential
Value Portfolio
 
 
Shares
                       4,411,402
                       3,315,230
Value
$                       9.15
$                       16.19
Net assets before merger
$                       40,364,325
$                       13,309,254
Net assets after merger
$                       0
$                       53,673,579
 
 
     
 
Prudential SP Strategic Partners
Focused Growth Portfolio
 
 
Prudential
Jennison Portfolio
 
 
Shares
                                669,671
                    2,423,227
Value
$                                6.88
$                    21.65
Net assets before merger
$                                4,607,338
$               47,855,529
Net assets after merger
$                                0
$               52,462,867
 
Note  2:
Significant Accounting Policies
 
The accompanying financial statements are prepared in conformity with accounting principles generally accepted in the United States of America (“GAAP”). The preparation of the financial statements in conformity with GAAP requires management to make estimates and assumptions that affect the reported amounts and disclosures. Actual results could differ from those estimates.
 
In January 2010, the FASB issued updated guidance that requires new fair value disclosures about significant transfers between Level 1 and 2 measurement categories and separate presentation of purchases, sales, issuances, and settlements within the roll forward of Level 3 activity. Also, this updated fair value guidance clarifies the disclosure requirements about level of disaggregation and valuation techniques and inputs. This new guidance is effective for interim and annual reporting periods beginning after December 15, 2009, except for the disclosures about purchases, sales, issuances, and settlements in the roll forward of Level 3 activity, which are effective for interim and annual reporting periods beginning after December 15, 2010. The Account adopted this guidance effective January 1, 2010. The required disclosures are provided in Note 3.
 
Investments—The investments in shares of the portfolios are stated at the net asset value of the respective portfolios, whose investment securities are stated at fair value.
 

 
A54
 

Security Transactions—Realized gains and losses on security transactions are determined based upon an average cost. Purchase and sale transactions are recorded as of the trade date of the security being purchased or sold.
 
Dividend and Distributions Received—Dividend and capital gain distributions received are reinvested in additional shares of the portfolios and are recorded on the ex distribution date.
 
Note 3:
Fair Value
 
The guidance defines fair value as the price that would be received to sell an asset or paid to transfer a liability in an orderly transaction between market participants at the measurement date. The authoritative guidance around fair value established a framework for measuring fair value that includes a hierarchy used to classify the inputs used in measuring fair value. The hierarchy prioritizes the inputs to valuation techniques into three levels. The level in the fair value hierarchy within which the fair value measurement falls is determined based on the lowest level input that is significant to the fair value measurement. The levels of the fair value hierarchy are as follows:
 
Level 1—Fair value is based on quoted prices for identical instruments in active markets. Level 1 fair values generally are supported by market transactions that occur with sufficient frequency and volume to provide pricing information on an ongoing basis.
 
Level 2—Fair value is based on significant inputs, other than Level 1 inputs, that are observable for the asset, either directly or indirectly, for substantially the full term of the asset through corroboration with observable market data.
 
Level 3—Fair value is based on unobservable inputs supported by little or no market activity and often requiring significant judgment or estimation, such as an entity’s own assumptions about the cash flows or other significant components of value that market participants would use in pricing the asset or liability.
 
 


 
A55
 
 

 

Note 3:
Fair Value (Continued)
 
The table below presents the balances of assets and liabilities measured at fair value on a recurring basis, as of December 31, 2010. All funds have been classified as level 1 with the exception of proprietary funds, consisting of all AST and PruSeries funds, and any non-proprietary funds not available for public investment, as listed below.
 
         
 
As of December 31, 2010
 
 
 
Level 1
 
 
Level 2
 
 
Level 3
 
 
Total
 
 
Proprietary Funds ( AST & PruSeries)
$         0
$                    1,425,543,411
$           0
$                    1,425,543,411
Goldman Sachs Structured Small Cap Equity Fund
$         0
$                    1,501,475
$           0
$                    1,501,475
Dreyfus MidCap Stock Portfolio – Initial Shares
$         0
$                    343,255
$           0
$                    343,255
The Dreyfus Socially Responsible Growth Fund – Service Shares
$         0
$                    47,095
$           0
$                    47,095
Dreyfus MidCap Stock Portfolio – Service Shares
$         0
$                    111,290
$           0
$                    111,290
Dreyfus Opportunistic Small Cap Portfolio – Initial Shares
$         0
$                    2,813,536
$           0
$                    2,813,536
Janus Aspen Enterprise Portfolio – Service Shares
$         0
$                    2,343,267
$           0
$                    2,343,267
Janus Aspen Balanced Portfolio – Service Shares
$         0
$                  23,364,612
$           0
$                   23,364,612
Janus Aspen Overseas Portfolio – Service Shares
$         0
$                    9,730,221
$           0
$                    9,730,221
Janus Aspen Janus Portfolio – Service Shares
$         0
$                    3,001,059
$           0
$                    3,001,059
Janus Aspen Janus Portfolio – Institutional Shares
$         0
$                    3,765,791
$           0
$                    3,765,791
M International Equity Fund
$         0
$                    1,604,796
$           0
$                    1,604,796
M Capital Appreciation Fund
$         0
$                    1,553,518
$           0
$                    1,553,518
M Business Opportunity Value Fund
$         0
$                    822,700
$           0
$                    822,700
M Large Cap Growth Fund
$         0
$                    1,196,642
$           0
$                    1,196,642
Oppenheimer Small- & Mid-Cap Growth Fund/VA Service Shares
$         0
$                    70,045
$           0
$                    70,045
ProFund VP Asia 30
$         0
$                    3,512
$           0
$                    3,512
ProFund VP Banks
$         0
$                    2
$           0
$                    2
ProFund VP Bear
$         0
$                    3,626
$           0
$                    3,626
ProFund VP Biotechnology
$         0
$                    440
$           0
$                    440
ProFund VP Basic Materials
$         0
$                    2,506
$           0
$                    2,506
ProFund VP UltraBull
$         0
$                    99,616
$           0
$                    99,616
ProFund VP Bull
$         0
$                    48,637
$           0
$                    48,637
ProFund VP Consumer Services
$         0
$                    1,784
$           0
$                    1,784
ProFund VP Consumer Goods
$         0
$                     259
$           0
$                     259
ProFund VP Oil & Gas
$         0
$                    88,764
$           0
$                    88,764
ProFund VP Europe 30
$         0
$                    45,029
$           0
$                    45,029
ProFund VP Financials
$         0
$                    2,704
$           0
$                    2,704
ProFund VP U.S. Government Plus
$         0
$                    87,174
$           0
$                    87,174
ProFund VP Health Care
$         0
$                    100,107
$           0
$                    100,107
ProFund VP Internet
$         0
$                    1,784
$           0
$                    1,784
ProFund VP Japan
$         0
$                    15,103
$           0
$                    15,103
ProFund VP Precious Metals
$         0
$                    36,854
$           0
$                    36,854
ProFund VP Mid-Cap Growth
$         0
$                    3,339
$           0
$                    3,339
ProFund VP Money Market
$         0
$                    2,462,543
$           0
$                    2,462,543
ProFund VP Mid-Cap Value
$         0
$                    13,794
$           0
$                    13,794
ProFund VP Pharmaceuticals
$         0
$                    465
$           0
$                    465
ProFund VP Real Estate
$         0
$                    43,001
$           0
$                    43,001
ProFund VP Rising Rates Opportunity
$         0
$                    45,329
$           0
$                    45,329
ProFund VP NASDAQ-100
$         0
$                    88,496
$           0
$                    88,496
ProFund VP Small-Cap
$         0
$                    93,021
$           0
$                    93,021
ProFund VP Semiconductor
$         0
$                    1,723
$           0
$                    1,723
ProFund VP Small-Cap Growth
$         0
$                    7,699
$           0
$                    7,699
ProFund VP Short NASDAQ-100
$         0
$                    58,617
$           0
$                    58,617
ProFund VP Short Small-Cap
$         0
$                     0
$           0
$                     0
ProFund VP Small-Cap Value
$         0
$                    1
$           0
$                    1
ProFund VP Technology
$         0
$                    503
$           0
$                    503
ProFund VP Telecommunications
$         0
$                    2,854
$           0
$                    2,854
ProFund VP UltraMid-Cap
$         0
$                    55,414
$           0
$                    55,414
ProFund VP UltraNASDAQ-100
$         0
$                    347,235
$           0
$                    347,235
ProFund VP UltraSmall-Cap
$         0
$                    55,412
$           0
$                    55,412
ProFund VP Utilities
$         0
$                    714
$           0
$                    714
Invesco V.I. Technology Fund
$         0
$                    500,950
$           0
$                    500,950
Invesco V.I. Utilities Fund
$         0
$                    67,188
$           0
$                    67,188
 
Note 3:
Fair Value (Continued)
 
 
During the twelve months ended December 31, 2010, there were no material transfers between Level 1 and Level 2.
 
As there are no Level 3 assets for either period, a presentation of the reconciliation of Level 3 assets is not required at this time.
 

 
A56

 
Note  4:
Taxes
 
Pruco Life is taxed as a “life insurance company” as defined by the Internal Revenue Code. The results of operations of the Account form a part of PFI’s consolidated federal tax return. No federal income taxes are payable by the Account. As such, no provision for tax liability has been recorded in these financial statements. Pruco Life management will review periodically the status of the policy in the event of changes in the tax law. A charge may be made in future years for any federal income taxes that would be attributable to the contracts.
 
Note 5:
Purchases and Sales of Investments
 
The aggregate costs of purchases and proceeds from sales, excluding distributions received and reinvested, of investments in the portfolios for the year ended December 31, 2010 were as follows:
 
             
   
Purchases
 
 
   
Sales
 
 
 
Prudential Money Market Portfolio
  $ 53,966,917     $ (140,479,123 )
Prudential Diversified Bond Portfolio
  $ 19,419,387     $ (20,012,496 )
Prudential Equity Portfolio
  $ 8,810,829     $ (10,500,632 )
Prudential Flexible Managed Portfolio
  $ 1,519,967     $ (1,502,732 )
Prudential Conservative Balanced Portfolio
  $ 3,511,087     $ (3,749,249 )
Prudential Value Portfolio
  $ 44,099,713     $ (5,674,553 )
Prudential High Yield Bond Portfolio
  $ 3,146,446     $ (2,936,418 )
Prudential Natural Resources Portfolio
  $ 3,373,744     $ (2,556,608 )
Prudential Stock Index Portfolio
  $ 55,902,706     $ (27,519,248 )
Prudential Global Portfolio
  $ 2,153,007     $ (2,147,020 )
Prudential Government Income Portfolio
  $ 33,945,097     $ (14,340,397 )
Prudential Jennison Portfolio
  $ 9,833,515     $ (5,143,854 )
Prudential Small Capitalization Stock Portfolio
  $ 6,795,547     $ (2,787,441 )
T. Rowe Price International Stock Portfolio
  $ 5,269,043     $ (2,508,804 )
Janus Aspen Janus Portfolio – Institutional Shares
  $ 121,539     $ (519,818 )
MFS Growth Series – Initial Class
  $ 273,378     $ (347,330 )
American Century VP Value Fund
  $ 433,980     $ (453,921 )
Franklin Small-Mid Cap Growth Securities Fund
  $ 397,762     $ (735,495 )
American Century VP Income & Growth Fund
  $ 466,989     $ (421,456 )
Prudential SP Davis Value Portfolio
  $ 1,545,830     $ (42,231,353 )
Dreyfus MidCap Stock Portfolio – Initial Shares
  $ 23,747     $ (35,761 )
Dreyfus Opportunistic Small Cap Portfolio – Initial Shares
  $ 573,927     $ (807,651 )
Prudential SP Small Cap Value Portfolio
  $ 4,035,006     $ (4,115,163 )
Prudential Jennison 20/20 Focus Portfolio
  $ 1,046,011     $ (286,932 )
Goldman Sachs Structured Small Cap Equity Fund
  $ 176,621     $ (98,701 )
Invesco V.I. Utilities Fund
  $ 46,077     $ (1,020 )
Invesco V.I. Technology Fund
  $ 49,754     $ (14,827 )
Janus Aspen Enterprise Portfolio – Service Shares
  $ 885,948     $ (138,064 )
Janus Aspen Balanced Portfolio – Service Shares
  $ 759,324     $ (937,465 )
Oppenheimer Small- & Mid-Cap Growth Fund/VA Service Shares
  $ 239,264     $ (1,226,161 )
Janus Aspen Janus Portfolio – Service Shares
  $ 284,025     $ (246,750 )
Prudential SP Strategic Partners Focused Growth Portfolio
  $ 323,274     $ (4,978,898 )
Prudential SP Mid Cap Growth Portfolio
  $ 539,504     $ (18,149,641 )
Prudential SP Prudential U.S. Emerging Growth Portfolio
  $ 21,595,335     $ (4,014,407 )
Prudential SP Growth Asset Allocation Portfolio
  $ 17,125,874     $ (12,912,129 )
Janus Aspen Overseas Portfolio – Service Shares
  $ 2,872,440     $ (1,460,136 )
 


 
A57
 
 

 

Note 5:
Purchases and Sales of Investments (Continued)
 
             
   
Purchases
 
 
   
Sales
 
 
 
Prudential SP International Growth Portfolio
  $ 2,514,227     $ (1,942,926 )
Prudential SP International Value Portfolio
  $ 18,720,982     $ (15,064,837 )
M Large Cap Growth Fund
  $ 294,706     $ (1,122,671 )
M Capital Appreciation Fund
  $ 197,821     $ (150,111 )
M International Equity Fund
  $ 314,826     $ (635,125 )
M Business Opportunity Value Fund
  $ 202,403     $ (77,354 )
ProFund VP Asia 30
  $ 4,993     $ (48,224 )
ProFund VP Banks
  $ 0     $ 0  
ProFund VP Basic Materials
  $ 7,867     $ (16,029 )
ProFund VP Bear
  $ 84,617     $ (84,029 )
ProFund VP Biotechnology
  $ 9,126     $ (9,289 )
ProFund VP UltraBull
  $ 6,655,481     $ (6,586,906 )
ProFund VP Consumer Services
  $ 11,983     $ (10,464 )
ProFund VP Consumer Goods
  $ 1,746     $ (1,655 )
ProFund VP Oil & Gas
  $ 54,458     $ (40,658 )
ProFund VP Europe 30
  $ 54,709     $ (57,803 )
ProFund VP Financials
  $ 1,299     $ (57,644 )
ProFund VP Health Care
  $ 52,520     $ (6,792 )
ProFund VP Internet
  $ 7,659     $ (8,667 )
ProFund VP Japan
  $ 21,356     $ (49,075 )
ProFund VP Mid-Cap Growth
  $ 5,787     $ (6,066 )
ProFund VP Mid-Cap Value
  $ 259     $ (1,045 )
ProFund VP Money Market
  $ 14,366,771     $ (14,937,226 )
ProFund VP NASDAQ-100
  $ 90,008     $ (108,501 )
ProFund VP Pharmaceuticals
  $ 216     $ (87 )
ProFund VP Precious Metals
  $ 24,825     $ (55,074 )
ProFund VP Real Estate
  $ 139,272     $ (150,810 )
ProFund VP Rising Rates Opportunity
  $ 39,268     $ (1,870 )
ProFund VP Semiconductor
  $ 9,791     $ (7,689 )
ProFund VP Short NASDAQ-100
  $ 130,222     $ (63,757 )
ProFund VP Short Small-Cap
  $ 57,744     $ (57,340 )
ProFund VP Small-Cap
  $ 79,825     $ (100,357 )
ProFund VP Small-Cap Growth
  $ 20,510     $ (21,116 )
ProFund VP Small-Cap Value
  $ 0     $ 0  
ProFund VP Technology
  $ 25,426     $ (52,645 )
ProFund VP Telecommunications
  $ 1,272     $ (2,473 )
ProFund VP U.S. Government Plus
  $ 262,006     $ (183,729 )
ProFund VP UltraMid-Cap
  $ 1,681,194     $ (1,619,265 )
ProFund VP UltraNASDAQ-100
  $ 4,242,269     $ (3,939,531 )
ProFund VP UltraSmall-Cap
  $ 2,394,878     $ (2,348,608 )
ProFund VP Bull
  $ 62,413     $ (117,071 )
ProFund VP Utilities
  $ 52,141     $ (52,303 )
AST T. Rowe Price Large-Cap Growth Portfolio
  $ 1,799,397     $ (1,763,041 )
AST Cohen & Steers Realty Portfolio
  $ 675,005     $ (360,206 )
AST JPMorgan Strategic Opportunities Portfolio
  $ 759,077     $ (226,115 )
AST Value Portfolio
  $ 538,382     $ (375,503 )
AST Neuberger Berman Small-Cap Growth Portfolio
  $ 181,949     $ (127,425 )
AST Federated Aggressive Growth Portfolio
  $ 343,242     $ (164,169 )
AST Small-Cap Value Portfolio
  $ 704,536     $ (393,918 )
AST Goldman Sachs Mid-Cap Growth Portfolio
  $ 547,534     $ (351,357 )
AST Large-Cap Value Portfolio
  $ 2,008,317     $ (1,962,927 )
AST Marsico Capital Growth Portfolio
  $ 1,537,288     $ (1,213,210 )
AST MFS Growth Portfolio
  $ 256,209     $ (122,574 )
AST Neuberger Berman Mid-Cap Growth Portfolio
  $ 3,275     $ (54,898 )
AST Small-Cap Growth Portfolio
  $ 1,685,316     $ (1,207,466 )
AST PIMCO Limited Maturity Bond Portfolio
  $ 1,474,268     $ (1,490,212 )
AST T. Rowe Price Natural Resources Portfolio
  $ 1,787,682     $ (1,127,580 )
AST MFS Global Equity Portfolio
  $ 343,206     $ (152,226 )
AST JPMorgan International Equity Portfolio
  $ 672,456     $ (393,320 )
AST T. Rowe Price Global Bond Portfolio
  $ 493,366     $ (391,428 )
 


 
A58
 
 

 

Note 5:
Purchases and Sales of Investments (Continued)
 
             
   
Purchases
 
 
   
Sales
 
 
 
Neuberger Berman Adviser’s Management Trust Socially Responsive Portfolio – Service Shares
  $ 67,312     $ (16,042 )
American Century VP Mid Cap Value Fund – Class 1 Shares
  $ 334,898     $ (63,484 )
JPMorgan Insurance Trust Intrepid Mid Cap Portfolio – Class 1 Shares
  $ 63,718     $ (58,017 )
The Dreyfus Socially Responsible Growth Fund – Service Shares
  $ 24,326     $ (24,563 )
Dreyfus MidCap Stock Portfolio – Service Shares
  $ 124,212     $ (45,030 )
MFS Utilities Series – Initial Class
  $ 386,701     $ (117,793 )
AST Schroders Multi-Asset World Strategies Portfolio
  $ 238,473     $ (15,796 )
AST PIMCO Total Return Bond Portfolio
  $ 20,407,900     $ (21,266,518 )
AST T. Rowe Price Asset Allocation Portfolio
  $ 303,666     $ (34,190 )
AST Aggressive Asset Allocation Portfolio
  $ 6,825,311     $ (4,396,103 )
AST Balanced Asset Allocation Portfolio
  $ 9,503,172     $ (8,620,945 )
AST Preservation Asset Allocation Portfolio
  $ 2,693,457     $ (1,665,715 )
AST First Trust Balanced Target Portfolio
  $ 365,892     $ (51,246 )
AST First Trust Capital Appreciation Target Portfolio
  $ 220,762     $ (17,344 )
AST Advanced Strategies Portfolio
  $ 257,470     $ (17,216 )
AST CLS Growth Asset Allocation Portfolio
  $ 247,597     $ (54,140 )
AST CLS Moderate Asset Allocation Portfolio
  $ 329,110     $ (43,036 )
 
Note  6:
Related Party Transactions
 
PFI and its affiliates perform various services on behalf of the Series Funds in which the Account invests and may receive fees for the services performed. These services include, among other things, investment management, subadvisory, shareholder communications, preparation, postage, fund transfer agency and various other record keeping, administrative and customer service functions.
 
The Series Funds have management agreements with Prudential Investment LLC (“PI”) and AST Investment Services, Inc, indirect, wholly-owned subsidiaries of PFI (together the “Investment Managers”). Pursuant to these agreements, the Investment Managers have responsibility for all investment advisory services and supervise the subadvisors’ performance of such services. The Investment Managers entered into subadvisory agreements with several subadvisors, including Prudential Investment Management, Inc. and Jennison Associates LLC, which are indirect, wholly-owned subsidiaries of PFI.
 
The Prudential Series Fund has a distribution agreement with Prudential Investment Management Services LLC (“PIMS”), an indirect, wholly-owned subsidiary of PFI, which acts as the distributor of the Class I and Class II shares of the Series Fund. No distribution or service fees are paid to PIMS as distributor of the Class I shares of the Series Fund. The Investment Managers have agreed to reimburse certain portfolios of the Series Funds the portion of the management fee for that Portfolio equal to the amount that the aggregate annual ordinary operating expenses (excluding interest, taxes, brokerage commissions, and acquired fund expenses, as applicable) exceeds various agreed upon percentages of the portfolio’s average daily net assets.
 
Prudential Mutual Fund Services LLC, an affiliate of the Investment Managers and an indirect, wholly-owned subsidiary of PFI, serves as the transfer agent of the Series Funds.
 
Note  7:
Financial Highlights
 
Pruco Life sells a number of variable life products that are funded by the Account. These products have unique combinations of features and fees that are charged against the contract owner’s account balance. Differences in the fee structures result in a variety of unit values, expense ratios and total returns.
 

 
 
A59
 
 

 

Note 7:
Financial Highlights (Continued)
 
 
The following table was developed by determining which products offered by Pruco Life and funded by the Account have the lowest and highest expense ratio. Only product designs within each subaccount that had units outstanding throughout the respective periods were considered when determining the lowest and highest expense ratio. The summary may not reflect the minimum and maximum contract charges offered by Pruco Life as contract owners may not have selected all available and applicable contract options as discussed in note 1.
 
                         
 
At year ended
 
 
For year ended
 
 
 
Units
(000s)
 
 
Unit Value
Lowest — Highest
 
 
Net
Assets
(000s)
 
 
Investment
Income
Ratio*
 
 
Expense Ratio**
Lowest — Highest
 
 
Total Return***
Lowest — Highest
 
 
 
Prudential Money Market Portfolio
 
 
December 31, 2010
108,017
$1.16879
to
$11.79799
$168,218
             0.04%
0.00%
     to
0.90%
-0.89%
to
0.04%
December 31, 2009
155,046
$1.16919
to
$11.79333
$254,664
             0.40%
0.00%
     to
0.90%
-0.50%
to
0.40%
December 31, 2008
152,865
$1.16584
to
$11.74670
$250,570
             2.58%
0.00%
     to
0.90%
1.71%
to
2.65%
December 31, 2007
132,612
$1.13677
to
$11.44374
$213,692
             4.93%
0.00%
     to
0.90%
4.14%
to
5.06%
December 31, 2006
134,946
$1.08287
to
$10.89271
$209,028
             4.68%
0.00%
     to
0.90%
3.83%
to
4.75%
   
 
Prudential Diversified Bond Portfolio
 
 
December 31, 2010
38,859
$1.56925
to
$15.62673
$105,025
             4.19%
0.00%
     to
0.90%
9.59%
to
10.57%
December 31, 2009
39,173
$1.42063
to
$14.13312
$95,396
             4.73%
0.00%
     to
0.90%
19.43%
to
20.51%
December 31, 2008
40,753
$1.17995
to
$11.72770
$83,712
             5.15%
0.00%
     to
0.90%
-4.31%
to
-3.46%
December 31, 2007
49,523
$1.22341
to
$12.14763
$108,670
             5.23%
0.00%
     to
0.90%
4.76%
to
5.71%
December 31, 2006
41,665
$1.15836
to
$11.49153
$86,903
             4.87%
0.00%
     to
0.90%
4.06%
to
4.98%
   
 
Prudential Equity Portfolio
 
 
December 31, 2010
37,120
$1.27159
to
$14.91964
$62,294
             0.79%
0.00%
     to
0.90%
10.91%
to
11.90%
December 31, 2009
39,201
$1.14646
to
$13.33280
$57,330
             1.60%
0.00%
     to
0.90%
36.95%
to
38.17%
December 31, 2008
38,469
$0.83715
to
$9.64954
$42,743
             1.44%
0.00%
     to
0.90%
-38.71%
to
-38.16%
December 31, 2007
37,025
$1.36594
to
$15.60349
$68,386
             1.08%
0.00%
     to
0.90%
8.34%
to
9.32%
December 31, 2006
37,183
$1.26076
to
$14.27258
$64,825
             1.01%
0.00%
     to
0.90%
11.57%
to
12.57%
   
 
Prudential Flexible Managed Portfolio
 
 
December 31, 2010
5,095
$1.28426
to
$13.69306
$7,037
             2.36%
0.20%
     to
0.90%
11.03%
to
11.81%
December 31, 2009
5,134
$1.15666
to
$12.25274
$6,290
             3.62%
0.20%
     to
0.90%
13.21%
to
19.70%
December 31, 2008
4,253
$0.97293
to
$2.88180
$4,417
             3.13%
0.20%
     to
0.90%
-25.49%
to
-24.97%
December 31, 2007
3,210
$1.30579
to
$3.85621
$4,690
             2.40%
0.20%
     to
0.90%
5.41%
to
6.15%
December 31, 2006
3,208
$1.23882
to
$3.64750
$4,506
             2.05%
0.20%
     to
0.90%
11.17%
to
11.94%
   
 
Prudential Conservative Balanced Portfolio
 
 
December 31, 2010
5,129
$1.33292
to
$13.46019
$8,417
             2.41%
0.20%
     to
0.90%
10.75%
to
11.52%
December 31, 2009
4,262
$1.20355
to
$12.07580
$7,761
             3.95%
0.20%
     to
0.90%
12.05%
to
19.77%
December 31, 2008
4,922
$1.01188
to
$2.64903
$7,690
             4.31%
0.20%
     to
0.90%
-22.11%
to
-21.56%
December 31, 2007
13,125
$1.29912
to
$3.39077
$35,693
             2.86%
0.20%
     to
0.90%
5.17%
to
5.91%
December 31, 2006
16,371
$1.23522
to
$3.21437
$40,521
             2.87%
0.20%
     to
0.90%
9.45%
to
10.22%
   
 
Prudential High Yield Bond Portfolio
 
 
December 31, 2010
13,096
$1.71027
to
$16.99325
$25,155
             8.40%
0.00%
     to
0.90%
13.05%
to
14.05%
December 31, 2009
12,998
$1.50083
to
$14.89993
$21,854
10.12%
0.00%
     to
0.90%
45.85%
to
47.16%
December 31, 2008
6,982
$1.02083
to
$10.12490
$8,048
             8.72%
0.00%
     to
0.90%
-22.97%
to
-22.28%
December 31, 2007
6,530
$1.31459
to
$13.02717
$9,764
             7.16%
0.00%
     to
0.90%
1.69%
to
2.62%
December 31, 2006
6,078
$1.28200
to
$12.69428
$8,962
             7.85%
0.00%
     to
0.90%
9.30%
to
10.25%
   
 
Prudential Stock Index Portfolio
 
 
December 31, 2010
118,972
$0.94652
to
$13.22764
$216,635
             1.88%
0.00%
     to
0.90%
13.55%
to
14.59%
December 31, 2009
112,803
$0.83357
to
$11.54386
$162,566
             2.75%
0.00%
     to
0.90%
24.94%
to
26.07%
December 31, 2008
115,268
$0.66717
to
$9.15654
$132,843
             2.25%
0.00%
     to
0.90%
-37.51%
to
-36.94%
December 31, 2007
110,391
$1.06764
to
$14.52015
$207,464
             1.64%
0.00%
     to
0.90%
4.16%
to
5.10%
December 31, 2006
107,743
$1.02498
to
$13.81575
$200,140
             1.59%
0.00%
     to
0.90%
14.52%
to
15.54%
   
 
Prudential Value Portfolio
 
 
December 31, 2010
10,813
$1.66848
to
$10.45158
$55,064
             1.14%
0.00%
     to
0.90%
6.02%
to
13.63%
December 31, 2009
5,906
$1.47859
to
$5.08421
$12,632
             1.98%
0.20%
     to
0.90%
40.66%
to
41.65%
December 31, 2008
7,685
$1.05115
to
$3.60373
$11,188
             1.84%
0.20%
     to
0.90%
-42.81%
to
-42.41%
December 31, 2007
7,411
$1.83802
to
$6.28234
$19,178
             1.41%
0.20%
     to
0.90%
2.26%
to
2.98%
December 31, 2006
7,174
$1.79732
to
$6.12496
$18,547
             1.51%
0.20%
     to
0.90%
18.87%
to
19.70%
 
 
 
 
A60

 
 
 
 
 
Note 7:
Financial Highlights (Continued)
 
                         
 
At year ended
 
 
For year ended
 
 
 
Units
(000s)
 
 
Unit Value
Lowest — Highest
 
 
Net
Assets
(000s)
 
 
Investment
Income
Ratio*
 
 
Expense Ratio**
Lowest — Highest
 
 
Total Return***
Lowest — Highest
 
 
 
Prudential Natural Resources Portfolio
 
 
December 31, 2010
         751
$9.95074
to
$17.04921
$9,080
             0.40%
0.00%
     to
0.60%
27.22%
to
27.98%
December 31, 2009
         608
$7.78270
to
$13.40114
$6,367
             0.67%
0.00%
     to
0.60%
76.05%
to
77.11%
December 31, 2008
         456
$4.39882
to
$7.61216
$3,063
             0.75%
0.00%
     to
0.60%
-55.21%
to
-53.28%
December 31, 2007
         371
$16.29431
to
$16.29431
$6,052
             0.58%
0.60%
     to
0.60%
47.41%
to
47.41%
December 31, 2006
         376
$11.05400
to
$11.05400
$4,155
             1.92%
0.60%
     to
0.60%
21.47%
to
21.47%
   
 
Prudential Global Portfolio
 
 
December 31, 2010
14,696
$0.89473
to
$14.82290
$19,226
             1.59%
0.00%
     to
0.90%
11.74%
to
12.74%
December 31, 2009
14,708
$0.80076
to
$13.14756
$17,090
             2.88%
0.00%
     to
0.90%
30.22%
to
31.39%
December 31, 2008
15,081
$0.61494
to
$10.00641
$13,231
             1.80%
0.00%
     to
0.90%
-43.43%
to
-42.92%
December 31, 2007
14,239
$1.08699
to
$17.53064
$21,965
             1.15%
0.00%
     to
0.90%
9.48%
to
10.48%
December 31, 2006
13,093
$0.99282
to
$15.86794
$18,280
             0.69%
0.00%
     to
0.90%
18.59%
to
19.65%
   
 
Prudential Government Income Portfolio
 
 
December 31, 2010
36,770
$3.53015
to
$3.53015
$129,805
             2.84%
0.60%
     to
0.60%
6.35%
to
6.35%
December 31, 2009
30,730
$3.31942
to
$3.31942
$102,004
             3.10%
0.60%
     to
0.60%
7.07%
to
7.07%
December 31, 2008
30,925
$3.10024
to
$3.10024
$95,874
             4.18%
0.60%
     to
0.60%
3.68%
to
3.68%
December 31, 2007
24,252
$2.99010
to
$2.99010
$72,515
             4.45%
0.60%
     to
0.60%
5.06%
to
5.06%
December 31, 2006
24,963
$2.84605
to
$2.84605
$71,046
             4.89%
0.60%
     to
0.60%
3.12%
to
3.12%
   
 
Prudential Jennison Portfolio
 
 
December 31, 2010
49,432
$0.77289
to
$14.85977
$56,722
             0.44%
0.00%
     to
0.90%
10.95%
to
11.95%
December 31, 2009
45,195
$0.69663
to
$13.27361
$46,132
             0.66%
0.00%
     to
0.90%
41.76%
to
43.03%
December 31, 2008
48,152
$0.49141
to
$9.28019
$33,953
             0.52%
0.00%
     to
0.90%
-37.84%
to
-37.28%
December 31, 2007
47,025
$0.79060
to
$14.79607
$52,956
             0.30%
0.00%
     to
0.90%
11.00%
to
12.00%
December 31, 2006
49,111
$0.71228
to
$13.21079
$48,749
             0.31%
0.00%
     to
0.90%
0.89%
to
1.79%
   
 
Prudential Small Capitalization Stock Portfolio
 
 
December 31, 2010
7,709
$4.16370
to
$11.28986
$32,517
             0.86%
0.00%
     to
0.60%
25.18%
to
25.93%
December 31, 2009
6,666
$3.32627
to
$8.96530
$22,306
             1.83%
0.00%
     to
0.60%
24.44%
to
25.18%
December 31, 2008
6,772
$2.67299
to
$7.16174
$18,131
             1.15%
0.00%
     to
0.60%
-31.45%
to
-29.58%
December 31, 2007
6,884
$3.89928
to
$3.89928
$26,844
             0.58%
0.60%
     to
0.60%
-1.13%
to
-1.13%
December 31, 2006
7,275
$3.94365
to
$3.94365
$28,692
             0.60%
0.60%
     to
0.60%
13.99%
to
13.99%
   
 
T. Rowe Price International Stock Portfolio
 
 
December 31, 2010
7,211
$1.04924
to
$1.32482
$9,040
             0.98%
0.20%
     to
0.90%
13.44%
to
14.23%
December 31, 2009
4,935
$0.92493
to
$1.16432
$5,227
             2.57%
0.20%
     to
0.90%
51.03%
to
52.08%
December 31, 2008
5,410
$0.61243
to
$0.76868
$3,813
             1.91%
0.20%
     to
0.90%
-49.16%
to
-48.80%
December 31, 2007
5,913
$1.20458
to
$1.50742
$8,200
             1.27%
0.20%
     to
0.90%
12.02%
to
12.81%
December 31, 2006
6,606
$1.07531
to
$1.34163
$8,126
             1.14%
0.20%
     to
0.90%
18.01%
to
18.87%
   
 
Janus Aspen Janus Portfolio - Institutional Shares
 
 
December 31, 2010
4,473
$0.73375
to
$0.98636
$3,766
             1.07%
0.20%
     to
0.90%
13.49%
to
14.30%
December 31, 2009
5,000
$0.64654
to
$0.86645
$3,686
             0.52%
0.20%
     to
0.90%
35.14%
to
36.12%
December 31, 2008
7,671
$0.47843
to
$0.63919
$4,219
             0.75%
0.20%
     to
0.90%
-40.24%
to
-39.84%
December 31, 2007
7,733
$0.80064
to
$1.06662
$7,078
             0.73%
0.20%
     to
0.90%
14.06%
to
14.87%
December 31, 2006
5,987
$0.70196
to
$0.93243
$4,793
             0.47%
0.20%
     to
0.90%
10.38%
to
11.17%
   
 
MFS Growth Series - Initial Class
 
 
December 31, 2010
2,890
$0.69580
to
$1.13884
$2,455
             0.12%
0.20%
     to
0.90%
14.30%
to
15.11%
December 31, 2009
3,015
$0.60874
to
$0.99337
$2,198
             0.32%
0.20%
     to
0.90%
36.47%
to
37.40%
December 31, 2008
3,262
$0.44607
to
$0.72584
$1,722
             0.22%
0.20%
     to
0.90%
-37.97%
to
-37.55%
December 31, 2007
2,964
$0.71912
to
$1.16675
$2,440
             0.00%
0.20%
     to
0.90%
20.08%
to
20.92%
December 31, 2006
3,002
$0.59884
to
$0.96872
$2,046
             0.00%
0.20%
     to
0.90%
6.94%
to
7.68%
   
 
American Century VP Value Fund
 
 
December 31, 2010
5,257
$1.67009
to
$1.91839
$9,163
             2.24%
0.20%
     to
0.90%
12.41%
to
13.19%
December 31, 2009
5,241
$1.48130
to
$1.69480
$8,094
             5.52%
0.20%
     to
0.90%
18.79%
to
19.63%
December 31, 2008
6,144
$1.24327
to
$1.41671
$8,066
             2.44%
0.20%
     to
0.90%
-27.43%
to
-26.92%
December 31, 2007
6,191
$1.70819
to
$1.93919
$11,146
             1.51%
0.20%
     to
0.90%
-5.99%
to
-5.33%
December 31, 2006
5,924
$1.81151
to
$2.06277
$11,300
             1.40%
0.20%
     to
0.90%
17.60%
to
18.42%
 
 
 
A61

 
 
 
Note 7:
Financial Highlights (Continued)
 
                         
 
At year ended
 
 
For year ended
 
 
 
Units
(000s)
 
 
Unit Value
Lowest — Highest
 
 
Net
Assets
(000s)
 
 
Investment
Income
Ratio*
 
 
Expense Ratio**
Lowest — Highest
 
 
Total Return***
Lowest — Highest
 
 
 
Franklin Small-Mid Cap Growth Securities Fund
 
 
December 31, 2010
4,220
$0.96110
to
$1.00543
$4,170
             0.00%
0.20%
     to
0.90%
26.48%
to
27.37%
December 31, 2009
4,608
$0.75991
to
$0.78940
$3,582
             0.00%
0.20%
     to
0.90%
42.30%
to
43.27%
December 31, 2008
4,817
$0.53401
to
$0.55099
$2,621
             0.00%
0.20%
     to
0.90%
-43.00%
to
-42.61%
December 31, 2007
5,022
$0.93693
to
$0.96014
$4,776
             0.00%
0.20%
     to
0.90%
10.25%
to
11.02%
December 31, 2006
5,953
$0.84981
to
$0.86481
$5,118
             0.00%
0.20%
     to
0.90%
7.72%
to
8.46%
   
 
American Century VP Income & Growth Fund
 
 
December 31, 2010
         921
$1.09612
to
$1.09612
$1,009
             1.56%
0.20%
     to
0.20%
13.90%
to
13.90%
December 31, 2009
         878
$0.96235
to
$0.96235
$          845
             4.94%
0.20%
     to
0.20%
17.87%
to
17.87%
December 31, 2008
         927
$0.81648
to
$0.81648
$          757
             2.33%
0.20%
     to
0.20%
-34.71%
to
-34.71%
December 31, 2007
1,442
$1.25061
to
$1.25061
$1,803
             2.11%
0.20%
     to
0.20%
-0.28%
to
-0.28%
December 31, 2006
1,366
$1.25409
to
$1.25409
$1,713
             1.76%
0.20%
     to
0.20%
16.86%
to
16.86%
   
 
Prudential SP Davis Value Portfolio (Expired on April 30, 2010)
 
 
December 31, 2010
         0
$1.21106
to
$12.74908
$          0
             0.00%
0.00%
     to
0.90%
5.11%
to
5.42%
December 31, 2009
32,191
$1.15218
to
$12.09417
$38,582
             1.61%
0.00%
     to
0.90%
30.09%
to
31.27%
December 31, 2008
31,771
$0.88155
to
$9.21351
$29,387
             1.47%
0.00%
     to
0.90%
-40.42%
to
-39.88%
December 31, 2007
29,581
$1.46785
to
$15.32495
$45,674
             0.80%
0.00%
     to
0.90%
3.65%
to
4.58%
December 31, 2006
30,460
$1.40487
to
$14.65332
$44,755
             0.75%
0.00%
     to
0.90%
14.00%
to
15.02%
   
 
Dreyfus MidCap Stock Portfolio - Initial Shares
 
 
December 31, 2010
         229
$1.50022
to
$1.50022
$          343
             1.00%
0.20%
     to
0.20%
26.83%
to
26.83%
December 31, 2009
         238
$1.18286
to
$1.18286
$          282
             1.49%
0.20%
     to
0.20%
35.23%
to
35.23%
December 31, 2008
         288
$0.87470
to
$0.87470
$          252
             0.97%
0.20%
     to
0.20%
-40.54%
to
-40.54%
December 31, 2007
         348
$1.47108
to
$1.47108
$          512
             0.40%
0.20%
     to
0.20%
1.29%
to
1.29%
December 31, 2006
         311
$1.45229
to
$1.45229
$          452
             0.88%
0.20%
     to
0.20%
7.53%
to
7.53%
   
 
Dreyfus Opportunistic Small Cap Portfolio - Initial Shares
 
 
December 31, 2010
4,690
$0.59994
to
$0.59994
$2,814
             0.69%
0.20%
     to
0.20%
30.87%
to
30.87%
December 31, 2009
4,972
$0.45844
to
$0.45844
$2,279
             1.93%
0.20%
     to
0.20%
25.79%
to
25.79%
December 31, 2008
6,325
$0.36445
to
$0.36445
$2,305
             0.96%
0.20%
     to
0.20%
-37.72%
to
-37.72%
December 31, 2007
7,529
$0.58521
to
$0.58521
$4,406
             0.65%
0.20%
     to
0.20%
-11.23%
to
-11.23%
December 31, 2006
3,852
$0.65922
to
$0.65922
$2,539
             0.56%
0.20%
     to
0.20%
3.57%
to
3.57%
   
 
Prudential SP Small Cap Value Portfolio
 
 
December 31, 2010
24,926
$1.62854
to
$15.92112
$45,562
             0.64%
0.00%
     to
0.90%
25.15%
to
26.27%
December 31, 2009
24,945
$1.29106
to
$12.60902
$36,145
             1.49%
0.00%
     to
0.90%
29.63%
to
30.80%
December 31, 2008
25,605
$0.98795
to
$9.63974
$28,735
             1.10%
0.00%
     to
0.90%
-31.12%
to
-30.50%
December 31, 2007
24,587
$1.42297
to
$13.87037
$39,943
             0.81%
0.00%
     to
0.90%
-4.49%
to
-3.63%
December 31, 2006
22,004
$1.47770
to
$14.39211
$37,000
             0.50%
0.00%
     to
0.90%
13.58%
to
14.60%
   
 
Goldman Sachs Structured Small Cap Equity Fund
 
 
December 31, 2010
         952
$1.57742
to
$1.57742
$1,501
             0.58%
0.20%
     to
0.20%
29.86%
to
29.86%
December 31, 2009
         906
$1.21475
to
$1.21475
$1,101
             1.29%
0.20%
     to
0.20%
27.42%
to
27.42%
December 31, 2008
1,013
$0.95338
to
$0.95338
$          965
             0.67%
0.20%
     to
0.20%
-34.16%
to
-34.16%
December 31, 2007
1,164
$1.44802
to
$1.44802
$1,685
             0.37%
0.20%
     to
0.20%
-16.65%
to
-16.65%
December 31, 2006
1,126
$1.73735
to
$1.73735
$1,956
             0.56%
0.20%
     to
0.20%
12.05%
to
12.05%
   
 
Invesco V.I. Utilities Fund
 
 
December 31, 2010
         62
$1.08045
to
$1.08045
$          67
             4.18%
0.20%
     to
0.20%
6.08%
to
6.08%
December 31, 2009
         16
$1.01849
to
$1.01849
$          17
             4.79%
0.20%
     to
0.20%
14.70%
to
14.70%
December 31, 2008
         29
$0.88793
to
$0.88793
$          26
             2.08%
0.20%
     to
0.20%
-32.49%
to
-32.49%
December 31, 2007
         45
$1.31532
to
$1.31532
$          59
             2.15%
0.20%
     to
0.20%
20.40%
to
20.40%
December 31, 2006
         37
$1.09243
to
$1.09243
$          41
             0.56%
0.20%
     to
0.20%
25.21%
to
25.21%
   
 
Invesco V.I. Technology Fund
 
 
December 31, 2010
1,424
$0.35191
to
$0.35191
$          501
             0.00%
0.20%
     to
0.20%
21.18%
to
21.18%
December 31, 2009
1,297
$0.29040
to
$0.29040
$          377
             0.00%
0.20%
     to
0.20%
57.11%
to
57.11%
December 31, 2008
2,238
$0.18484
to
$0.18484
$          414
             0.00%
0.20%
     to
0.20%
-44.62%
to
-44.62%
December 31, 2007
2,088
$0.33374
to
$0.33374
$          697
             0.00%
0.20%
     to
0.20%
7.47%
to
7.47%
December 31, 2006
1,869
$0.31056
to
$0.31056
$          580
             0.00%
0.20%
     to
0.20%
10.24%
to
10.24%
 
 
 
A62

 
 
 
Note 7:
Financial Highlights (Continued)
 
                         
 
At year ended
 
 
For year ended
 
 
 
Units
(000s)
 
 
Unit Value
Lowest — Highest
 
 
Net
Assets
(000s)
 
 
Investment
Income
Ratio*
 
 
Expense Ratio**
Lowest — Highest
 
 
Total Return***
Lowest — Highest
 
 
 
Janus Aspen Enterprise Portfolio - Service Shares
 
 
December 31, 2010
2,822
$0.83044
to
$0.83044
$2,343
             0.00%
0.20%
     to
0.20%
25.27%
to
25.27%
December 31, 2009
1,917
$0.66290
to
$0.66290
$1,271
             0.00%
0.20%
     to
0.20%
44.15%
to
44.15%
December 31, 2008
3,569
$0.45987
to
$0.45987
$1,641
             0.07%
0.20%
     to
0.20%
-43.97%
to
-43.97%
December 31, 2007
3,297
$0.82079
to
$0.82079
$2,706
             0.07%
0.20%
     to
0.20%
21.49%
to
21.49%
December 31, 2006
1,779
$0.67559
to
$0.67559
$1,202
             0.00%
0.20%
     to
0.20%
13.16%
to
13.16%
   
 
Janus Aspen Balanced Portfolio - Service Shares
 
 
December 31, 2010
14,781
$1.58067
to
$1.58067
$23,365
             2.56%
0.20%
     to
0.20%
7.90%
to
7.90%
December 31, 2009
14,890
$1.46490
to
$1.46490
$21,812
             2.75%
0.20%
     to
0.20%
25.33%
to
25.33%
December 31, 2008
15,284
$1.16882
to
$1.16882
$17,864
             2.38%
0.20%
     to
0.20%
-16.23%
to
-16.23%
December 31, 2007
16,340
$1.39522
to
$1.39522
$22,798
             2.28%
0.20%
     to
0.20%
10.06%
to
10.06%
December 31, 2006
17,141
$1.26765
to
$1.26765
$21,729
             1.87%
0.20%
     to
0.20%
10.19%
to
10.19%
   
 
Oppenheimer Small- & Mid-Cap Growth Fund/VA Service Shares
 
 
December 31, 2010
         117
$0.60070
to
$0.60070
$           70
             0.00%
0.20%
     to
0.20%
26.90%
to
26.90%
December 31, 2009
1,806
$0.47337
to
$0.47337
$           855
             0.00%
0.20%
     to
0.20%
32.02%
to
32.02%
December 31, 2008
3,704
$0.35855
to
$0.35855
$1,328
             0.00%
0.20%
     to
0.20%
-49.32%
to
-49.32%
December 31, 2007
2,976
$0.70743
to
$0.70743
$2,106
             0.00%
0.20%
     to
0.20%
5.83%
to
5.83%
December 31, 2006
4,252
$0.66843
to
$0.66843
$2,842
             0.00%
0.20%
     to
0.20%
2.49%
to
2.49%
   
 
Janus Aspen Janus Portfolio - Service Shares
 
 
December 31, 2010
2,774
$1.08200
to
$1.08200
$3,001
             0.37%
0.25%
     to
0.25%
13.96%
to
13.96%
December 31, 2009
2,730
$0.94948
to
$0.94948
$2,592
             0.39%
0.25%
     to
0.25%
35.67%
to
35.67%
December 31, 2008
2,638
$0.69982
to
$0.69982
$1,846
             0.60%
0.25%
     to
0.25%
-40.02%
to
-40.02%
December 31, 2007
2,420
$1.16670
to
$1.16670
$2,824
             0.60%
0.25%
     to
0.25%
14.52%
to
14.52%
December 31, 2006
2,142
$1.01876
to
$1.01876
$2,183
             0.28%
0.25%
     to
0.25%
10.86%
to
10.86%
   
 
Prudential SP Strategic Partners Focused Growth Portfolio (Expired on April 30, 2010)
 
 
December 31, 2010
         0
$1.04476
to
$13.38622
$           0
             0.00%
0.00%
     to
0.90%
-0.45%
to
-0.15%
December 31, 2009
4,048
$1.04943
to
$13.40567
$4,657
             0.00%
0.00%
     to
0.90%
42.87%
to
44.14%
December 31, 2008
3,943
$0.73453
to
$0.91719
$3,142
             0.00%
0.10%
     to
0.90%
-38.97%
to
-38.48%
December 31, 2007
2,968
$1.20358
to
$15.10168
$3,866
             0.00%
0.00%
     to
0.90%
14.21%
to
15.24%
December 31, 2006
3,007
$1.05384
to
$13.10433
$3,389
             0.00%
0.00%
     to
0.90%
-1.55%
to
-0.66%
   
 
Prudential SP Mid Cap Growth Portfolio (Expired on April 30, 2010)
 
 
December 31, 2010
         0
$0.77462
to
$12.39485
$           0
             0.00%
0.00%
     to
0.90%
10.54%
to
10.86%
December 31, 2009
20,978
$0.69923
to
$11.18013
$15,895
             0.00%
0.00%
     to
0.90%
30.35%
to
31.49%
December 31, 2008
19,941
$0.53307
to
$8.50283
$11,435
             0.00%
0.00%
     to
0.90%
-43.08%
to
-42.56%
December 31, 2007
18,776
$0.93041
to
$14.80357
$18,748
             0.23%
0.00%
     to
0.90%
15.16%
to
16.21%
December 31, 2006
17,780
$0.80266
to
$12.73876
$15,138
             0.00%
0.00%
     to
0.90%
-2.81%
to
-1.94%
   
 
Prudential SP Prudential U.S. Emerging Growth Portfolio
 
 
December 31, 2010
29,307
$1.64508
to
$20.34034
$51,321
             0.40%
0.00%
     to
0.90%
10.82%
to
20.43%
December 31, 2009
18,089
$1.37832
to
$16.88951
$26,435
             0.74%
0.00%
     to
0.90%
40.63%
to
41.89%
December 31, 2008
17,657
$0.98012
to
$11.90349
$18,131
             0.30%
0.00%
     to
0.90%
-36.80%
to
-36.23%
December 31, 2007
16,817
$1.55088
to
$18.66589
$27,087
             0.34%
0.00%
     to
0.90%
15.76%
to
16.82%
December 31, 2006
15,876
$1.33323
to
$15.97896
$21,901
             0.00%
0.00%
     to
0.90%
8.61%
to
9.59%
   
 
Prudential SP Growth Asset Allocation Portfolio
 
 
December 31, 2010
78,725
$1.31357
to
$14.58092
$111,508
             1.94%
0.00%
     to
0.90%
12.88%
to
13.90%
December 31, 2009
75,888
$1.16365
to
$12.83363
$93,815
             2.18%
0.00%
     to
0.90%
15.74%
to
26.22%
December 31, 2008
69,183
$0.93022
to
$9.95378
$67,888
             1.69%
0.00%
     to
0.90%
-36.93%
to
-36.36%
December 31, 2007
58,676
$1.47484
to
$15.64015
$90,584
             1.68%
0.00%
     to
0.90%
8.26%
to
9.23%
December 31, 2006
47,121
$1.36237
to
$14.31851
$66,683
             1.66%
0.00%
     to
0.90%
11.89%
to
12.88%
   
 
Janus Aspen Overseas Portfolio - Service Shares
 
 
December 31, 2010
3,391
$2.10977
to
$10.53801
$9,730
             0.54%
0.00%
     to
0.20%
24.77%
to
25.02%
December 31, 2009
3,189
$1.69089
to
$8.42931
$6,535
             0.38%
0.00%
     to
0.20%
78.72%
to
79.07%
December 31, 2008
3,779
$0.94610
to
$4.70718
$3,672
             1.08%
0.00%
     to
0.20%
-53.25%
to
-52.32%
December 31, 2007
3,372
$1.98444
to
$1.98444
$6,692
             0.48%
0.20%
     to
0.20%
27.76%
to
27.76%
December 31, 2006
5,167
$1.55321
to
$1.55321
$8,026
             1.79%
0.20%
     to
0.20%
46.33%
to
46.33%
 
 
 
A63

 
 
 
Note 7:
Financial Highlights (Continued)
 
                         
 
At year ended
 
 
For year ended
 
 
 
Units
(000s)
 
 
Unit Value
Lowest — Highest
 
 
Net
Assets
(000s)
 
 
Investment
Income
Ratio*
 
 
Expense Ratio**
Lowest — Highest
 
 
Total Return***
Lowest — Highest
 
 
 
Prudential SP International Growth Portfolio
 
 
December 31, 2010
10,847
$1.36526
to
$15.93013
$16,833
             1.53%
0.00%
     to
0.90%
12.99%
to
14.01%
December 31, 2009
10,409
$1.20832
to
$13.97300
$14,168
             2.19%
0.00%
     to
0.90%
35.93%
to
37.15%
December 31, 2008
9,545
$0.88890
to
$10.18821
$9,576
             1.65%
0.00%
     to
0.90%
-50.74%
to
-50.30%
December 31, 2007
8,455
$1.80456
to
$20.49745
$17,081
             0.78%
0.00%
     to
0.90%
18.48%
to
19.55%
December 31, 2006
7,142
$1.52315
to
$17.14606
$11,967
             1.60%
0.00%
     to
0.90%
19.98%
to
21.05%
   
 
Prudential SP International Value Portfolio
 
 
December 31, 2010
20,984
$1.42208
to
$17.21726
$32,262
             2.25%
0.00%
     to
0.90%
9.82%
to
10.81%
December 31, 2009
18,228
$1.28655
to
$15.53780
$24,875
             3.07%
0.00%
     to
0.90%
31.18%
to
32.35%
December 31, 2008
18,736
$0.97450
to
$11.73996
$19,393
             2.77%
0.00%
     to
0.90%
-44.56%
to
-44.06%
December 31, 2007
17,967
$1.74645
to
$20.98673
$33,931
             2.47%
0.00%
     to
0.90%
17.03%
to
18.08%
December 31, 2006
13,644
$1.48271
to
$17.77266
$21,356
             1.35%
0.00%
     to
0.90%
27.95%
to
29.09%
   
 
M Large Cap Growth Fund
 
 
December 31, 2010
         80
$15.02620
to
$15.02620
$1,197
             0.29%
0.00%
     to
0.00%
23.06%
to
23.06%
December 31, 2009
         141
$12.21001
to
$12.21001
$1,718
             0.65%
0.00%
     to
0.00%
37.40%
to
37.40%
December 31, 2008
         143
$8.88618
to
$8.88618
$1,275
             0.02%
0.00%
     to
0.00%
-48.97%
to
-48.97%
December 31, 2007
         93
$17.41443
to
$17.41443
$1,611
             0.40%
0.00%
     to
0.00%
22.43%
to
22.43%
December 31, 2006
         85
$14.22394
to
$14.22394
$1,204
             0.80%
0.00%
     to
0.00%
8.52%
to
8.52%
   
 
M Capital Appreciation Fund
 
 
December 31, 2010
         84
$18.53329
to
$18.53329
$1,554
             0.20%
0.00%
     to
0.00%
27.00%
to
27.00%
December 31, 2009
         81
$14.59268
to
$14.59268
$1,175
             0.05%
0.00%
     to
0.00%
48.61%
to
48.61%
December 31, 2008
         92
$9.81970
to
$9.81970
$          903
             0.00%
0.00%
     to
0.00%
-42.03%
to
-42.03%
December 31, 2007
         76
$16.93924
to
$16.93924
$1,289
             0.00%
0.00%
     to
0.00%
11.92%
to
11.92%
December 31, 2006
         70
$15.13547
to
$15.13547
$1,064
             0.00%
0.00%
     to
0.00%
16.35%
to
16.35%
   
 
M International Equity Fund
 
 
December 31, 2010
         103
$15.52304
to
$15.52304
$1,605
             2.95%
0.00%
     to
0.00%
4.61%
to
4.61%
December 31, 2009
         125
$14.83943
to
$14.83943
$1,852
             2.50%
0.00%
     to
0.00%
25.28%
to
25.28%
December 31, 2008
         148
$11.84498
to
$11.84498
$1,755
             3.51%
0.00%
     to
0.00%
-39.84%
to
-39.84%
December 31, 2007
         126
$19.69030
to
$19.69030
$2,483
             2.15%
0.00%
     to
0.00%
8.01%
to
8.01%
December 31, 2006
         122
$18.23050
to
$18.23050
$2,231
             1.70%
0.00%
     to
0.00%
26.78%
to
26.78%
   
 
M Business Opportunity Value Fund
 
 
December 31, 2010
         56
$14.75415
to
$14.75415
$          823
             0.69%
0.00%
     to
0.00%
9.27%
to
9.27%
December 31, 2009
         46
$13.50201
to
$13.50201
$          626
             0.80%
0.00%
     to
0.00%
24.58%
to
24.58%
December 31, 2008
         46
$10.83791
to
$10.83791
$          503
             0.05%
0.00%
     to
0.00%
-34.48%
to
-34.48%
December 31, 2007
         18
$16.54237
to
$16.54237
$          295
             0.64%
0.00%
     to
0.00%
5.44%
to
5.44%
December 31, 2006
         29
$15.68894
to
$15.68894
$          462
             0.66%
0.00%
     to
0.00%
13.89%
to
13.89%
   
 
ProFund VP Asia 30
 
 
December 31, 2010
         1
$3.50228
to
$3.50228
$          4
             0.34%
0.25%
     to
0.25%
13.62%
to
13.62%
December 31, 2009
         15
$3.08242
to
$3.08242
$          47
             0.95%
0.25%
     to
0.25%
53.82%
to
53.82%
December 31, 2008
         15
$2.00394
to
$2.00394
$          30
             0.74%
0.25%
     to
0.25%
-50.94%
to
-50.94%
December 31, 2007
         4
$4.08506
to
$4.08506
$          16
             0.10%
0.25%
     to
0.25%
47.37%
to
47.37%
December 31, 2006
         0
$2.77195
to
$2.77195
$          0
             0.00%
0.25%
     to
0.25%
38.94%
to
38.94%
   
 
ProFund VP Banks****
 
 
December 31, 2010
         0
$0.62360
to
$0.62360
$          0
             0.00%
0.25%
     to
0.25%
8.07%
to
8.07%
December 31, 2009
         0
$0.57706
to
$0.57706
$          0
             0.03%
0.25%
     to
0.25%
-4.48%
to
-4.48%
December 31, 2008
         0
$0.60411
to
$0.60411
$          0
             0.00%
0.25%
     to
0.25%
-47.05%
to
-47.05%
December 31, 2007
         0
$1.14082
to
$1.14082
$          0
             0.00%
0.25%
     to
0.25%
-27.46%
to
-27.46%
December 31, 2006
         0
$1.57260
to
$1.57260
$          0
             0.00%
0.25%
     to
0.25%
15.12%
to
15.12%
   
 
ProFund VP Basic Materials
 
 
December 31, 2010
         1
$2.32290
to
$2.32290
$          3
             1.83%
0.25%
     to
0.25%
29.38%
to
29.38%
December 31, 2009
         6
$1.79541
to
$1.79541
$          10
             0.47%
0.25%
     to
0.25%
61.97%
to
61.97%
December 31, 2008
         5
$1.10848
to
$1.10848
$          5
             0.23%
0.25%
     to
0.25%
-51.54%
to
-51.54%
December 31, 2007
         15
$2.28765
to
$2.28765
$          35
             0.47%
0.25%
     to
0.25%
30.39%
to
30.39%
December 31, 2006
         0
$1.75453
to
$1.75453
$          0
             3.09%
0.25%
     to
0.25%
15.18%
to
15.18%
 
 
 
A64

 
 
 
Note 7:
Financial Highlights (Continued)
 
                         
 
At year ended
 
 
For year ended
 
 
 
Units
(000s)
 
 
Unit Value
Lowest — Highest
 
 
Net
Assets
(000s)
 
 
Investment
Income
Ratio*
 
 
Expense Ratio**
Lowest — Highest
 
 
Total Return***
Lowest — Highest
 
 
 
ProFund VP Bear
 
 
December 31, 2010
        7
$0.50989
to
$0.50989
$         4
             0.00%
0.25%
     to
0.25%
-17.99%
to
-17.99%
December 31, 2009
        8
$0.62176
to
$0.62176
$         5
             0.03%
0.25%
     to
0.25%
-28.04%
to
-28.04%
December 31, 2008
        8
$0.86403
to
$0.86403
$         7
             2.84%
0.25%
     to
0.25%
39.57%
to
39.57%
December 31, 2007
        9
$0.61905
to
$0.61905
$         6
             0.28%
0.25%
     to
0.25%
0.34%
to
0.34%
December 31, 2006
        70
$0.61693
to
$0.61693
$         43
             0.10%
0.25%
     to
0.25%
-7.72%
to
-7.72%
   
 
ProFund VP Biotechnology****
 
 
December 31, 2010
        0
$1.84134
to
$1.84134
$         0
             0.00%
0.25%
     to
0.25%
4.84%
to
4.84%
December 31, 2009
        0
$1.75633
to
$1.75633
$         0
             0.00%
0.25%
     to
0.25%
3.46%
to
3.46%
December 31, 2008
        0
$1.69755
to
$1.69755
$         0
             0.00%
0.25%
     to
0.25%
1.59%
to
1.59%
December 31, 2007
        0
$1.67093
to
$1.67093
$         0
             0.00%
0.25%
     to
0.25%
-1.40%
to
-1.40%
December 31, 2006
        30
$1.69473
to
$1.69473
$         51
             0.00%
0.25%
     to
0.25%
-4.34%
to
-4.34%
   
 
ProFund VP UltraBull
 
 
December 31, 2010
        80
$1.23797
to
$1.23797
$100
             0.00%
0.25%
     to
0.25%
21.86%
to
21.86%
December 31, 2009
        2
$1.01589
to
$1.01589
$         2
             0.05%
0.25%
     to
0.25%
44.26%
to
44.26%
December 31, 2008
        5
$0.70421
to
$0.70421
$         3
             1.78%
0.25%
     to
0.25%
-67.48%
to
-67.48%
December 31, 2007
        9
$2.16524
to
$2.16524
$         19
             0.64%
0.25%
     to
0.25%
0.60%
to
0.60%
December 31, 2006
        36
$2.15227
to
$2.15227
$         78
             0.32%
0.25%
     to
0.25%
22.76%
to
22.76%
   
 
ProFund VP Consumer Services
 
 
December 31, 2010
        1
$1.33913
to
$1.33913
$         2
             0.00%
0.25%
     to
0.25%
21.09%
to
21.09%
December 31, 2009
        0
$1.10591
to
$1.10591
$         0
             0.00%
0.25%
     to
0.25%
30.46%
to
30.46%
December 31, 2008
        0
$0.84767
to
$0.84767
$         0
             0.00%
0.25%
     to
0.25%
-31.55%
to
-31.55%
December 31, 2007
        0
$1.23845
to
$1.23845
$         0
             0.00%
0.25%
     to
0.25%
-8.47%
to
-8.47%
December 31, 2006
        0
$1.35305
to
$1.35305
$         0
             0.00%
0.25%
     to
0.25%
11.72%
to
11.72%
   
 
ProFund VP Consumer Goods****
 
 
December 31, 2010
        0
$1.55383
to
$1.55383
$         0
             0.48%
0.25%
     to
0.25%
17.06%
to
17.06%
December 31, 2009
        0
$1.32740
to
$1.32740
$         0
             1.12%
0.25%
     to
0.25%
21.26%
to
21.26%
December 31, 2008
        0
$1.09464
to
$1.09464
$         0
             1.28%
0.25%
     to
0.25%
-26.89%
to
-26.89%
December 31, 2007
        0
$1.49735
to
$1.49735
$         1
             0.36%
0.25%
     to
0.25%
7.33%
to
7.33%
December 31, 2006
        0
$1.39508
to
$1.39508
$         1
             0.00%
0.25%
     to
0.25%
12.34%
to
12.34%
   
 
ProFund VP Oil & Gas
 
 
December 31, 2010
        32
$2.81416
to
$2.81416
$         89
             0.31%
0.25%
     to
0.25%
17.47%
to
17.47%
December 31, 2009
        28
$2.39569
to
$2.39569
$         66
             0.00%
0.25%
     to
0.25%
15.21%
to
15.21%
December 31, 2008
        9
$2.07935
to
$2.07935
$         19
             0.00%
0.25%
     to
0.25%
-37.11%
to
-37.11%
December 31, 2007
        12
$3.30620
to
$3.30620
$         41
             0.00%
0.25%
     to
0.25%
32.14%
to
32.14%
December 31, 2006
        6
$2.50196
to
$2.50196
$         15
             0.00%
0.25%
     to
0.25%
20.32%
to
20.32%
   
 
ProFund VP Europe 30
 
 
December 31, 2010
        26
$1.70866
to
$1.70866
$         45
             1.60%
0.25%
     to
0.25%
2.38%
to
2.38%
December 31, 2009
        31
$1.66900
to
$1.66900
$         52
             3.46%
0.25%
     to
0.25%
31.96%
to
31.96%
December 31, 2008
        4
$1.26476
to
$1.26476
$         5
             1.37%
0.25%
     to
0.25%
-44.14%
to
-44.14%
December 31, 2007
        13
$2.26430
to
$2.26430
$         30
             1.60%
0.25%
     to
0.25%
14.29%
to
14.29%
December 31, 2006
        16
$1.98114
to
$1.98114
$         31
             0.06%
0.25%
     to
0.25%
17.21%
to
17.21%
   
 
ProFund VP Financials
 
 
December 31, 2010
        3
$0.84316
to
$0.84316
$         3
             1.38%
0.25%
     to
0.25%
10.65%
to
10.65%
December 31, 2009
        72
$0.76198
to
$0.76198
$         55
             1.99%
0.25%
     to
0.25%
14.74%
to
14.74%
December 31, 2008
        56
$0.66411
to
$0.66411
$         37
             1.09%
0.25%
     to
0.25%
-50.67%
to
-50.67%
December 31, 2007
        33
$1.34622
to
$1.34622
$         44
             1.29%
0.25%
     to
0.25%
-19.31%
to
-19.31%
December 31, 2006
        30
$1.66848
to
$1.66848
$         50
             0.41%
0.25%
     to
0.25%
17.06%
to
17.06%
   
 
ProFund VP Health Care
 
 
December 31, 2010
        78
$1.27586
to
$1.27586
$100
             0.16%
0.25%
     to
0.25%
2.58%
to
2.58%
December 31, 2009
        43
$1.24376
to
$1.24376
$         53
             0.75%
0.25%
     to
0.25%
19.26%
to
19.26%
December 31, 2008
        42
$1.04293
to
$1.04293
$         43
             0.29%
0.25%
     to
0.25%
-24.48%
to
-24.48%
December 31, 2007
        43
$1.38105
to
$1.38105
$         60
             0.00%
0.25%
     to
0.25%
6.31%
to
6.31%
December 31, 2006
        24
$1.29913
to
$1.29913
$         31
             0.00%
0.25%
     to
0.25%
4.99%
to
4.99%
 
 
 
A65

 
 
 
Note 7:
Financial Highlights (Continued)
 
                         
 
At year ended
 
 
For year ended
 
 
 
Units
(000s)
 
 
Unit Value
Lowest — Highest
 
 
Net
Assets
(000s)
 
 
Investment
Income
Ratio*
 
 
Expense Ratio**
Lowest — Highest
 
 
Total Return***
Lowest — Highest
 
 
 
ProFund VP Internet
 
 
December 31, 2010
        1
$2.71677
to
$2.71677
$         2
             0.00%
0.25%
     to
0.25%
34.94%
to
34.94%
December 31, 2009
        1
$2.01325
to
$2.01325
$         2
             0.00%
0.25%
     to
0.25%
76.83%
to
76.83%
December 31, 2008
        0
$1.13850
to
$1.13850
$         0
             0.00%
0.25%
     to
0.25%
-44.97%
to
-44.97%
December 31, 2007
        0
$2.06872
to
$2.06872
$         1
             0.12%
0.25%
     to
0.25%
9.91%
to
9.91%
December 31, 2006
        0
$1.88222
to
$1.88222
$         1
             0.00%
0.25%
     to
0.25%
1.11%
to
1.11%
   
 
ProFund VP Japan
 
 
December 31, 2010
        12
$1.26453
to
$1.26453
$         15
             0.00%
0.25%
     to
0.25%
-6.77%
to
-6.77%
December 31, 2009
        35
$1.35634
to
$1.35634
$         48
             0.71%
0.25%
     to
0.25%
10.05%
to
10.05%
December 31, 2008
        4
$1.23244
to
$1.23244
$         5
13.09%
0.25%
     to
0.25%
-40.99%
to
-40.99%
December 31, 2007
        5
$2.08851
to
$2.08851
$         10
             4.59%
0.25%
     to
0.25%
-10.22%
to
-10.22%
December 31, 2006
        5
$2.32618
to
$2.32618
$         12
             0.46%
0.25%
     to
0.25%
10.54%
to
10.54%
   
 
ProFund VP Mid-Cap Growth
 
 
December 31, 2010
        2
$1.90962
to
$1.90962
$         3
             0.00%
0.25%
     to
0.25%
28.10%
to
28.10%
December 31, 2009
        2
$1.49070
to
$1.49070
$         3
             0.00%
0.25%
     to
0.25%
37.97%
to
37.97%
December 31, 2008
        0
$1.08049
to
$1.08049
$         1
             0.00%
0.25%
     to
0.25%
-38.96%
to
-38.96%
December 31, 2007
        0
$1.77011
to
$1.77011
$         1
             0.00%
0.25%
     to
0.25%
11.47%
to
11.47%
December 31, 2006
        2
$1.58804
to
$1.58804
$         3
             0.00%
0.25%
     to
0.25%
3.72%
to
3.72%
   
 
ProFund VP Mid-Cap Value
 
 
December 31, 2010
        7
$1.91229
to
$1.91229
$         14
             0.31%
0.25%
     to
0.25%
20.15%
to
20.15%
December 31, 2009
        8
$1.59152
to
$1.59152
$         12
             1.18%
0.25%
     to
0.25%
30.55%
to
30.55%
December 31, 2008
        8
$1.21912
to
$1.21912
$         10
             0.00%
0.25%
     to
0.25%
-36.46%
to
-36.46%
December 31, 2007
        9
$1.91854
to
$1.91854
$         17
             0.44%
0.25%
     to
0.25%
0.72%
to
0.72%
December 31, 2006
        10
$1.90489
to
$1.90489
$         19
             0.01%
0.25%
     to
0.25%
12.02%
to
12.02%
   
 
ProFund VP Money Market
 
 
December 31, 2010
2,274
$1.08269
to
$1.08269
$2,463
             0.02%
0.25%
     to
0.25%
-0.28%
to
-0.28%
December 31, 2009
2,793
$1.08577
to
$1.08577
$3,032
             0.03%
0.25%
     to
0.25%
-0.26%
to
-0.26%
December 31, 2008
3,233
$1.08865
to
$1.08865
$3,520
             0.81%
0.25%
     to
0.25%
0.58%
to
0.58%
December 31, 2007
2,916
$1.08241
to
$1.08241
$3,156
             3.69%
0.25%
     to
0.25%
3.54%
to
3.54%
December 31, 2006
2,684
$1.04542
to
$1.04542
$2,806
             3.57%
0.25%
     to
0.25%
3.39%
to
3.39%
   
 
ProFund VP NASDAQ-100
 
 
December 31, 2010
        46
$1.92798
to
$1.92798
$         88
             0.00%
0.25%
     to
0.25%
17.95%
to
17.95%
December 31, 2009
        63
$1.63457
to
$1.63457
$104
             0.00%
0.25%
     to
0.25%
51.62%
to
51.62%
December 31, 2008
        24
$1.07804
to
$1.07804
$         26
             0.00%
0.25%
     to
0.25%
-42.63%
to
-42.63%
December 31, 2007
        138
$1.87894
to
$1.87894
$260
             0.00%
0.25%
     to
0.25%
17.33%
to
17.33%
December 31, 2006
        79
$1.60137
to
$1.60137
$127
             0.00%
0.25%
     to
0.25%
5.20%
to
5.20%
   
 
ProFund VP Pharmaceuticals****
 
 
December 31, 2010
        0
$0.95947
to
$0.95947
$         0
             3.95%
0.25%
     to
0.25%
0.22%
to
0.22%
December 31, 2009
        0
$0.95732
to
$0.95732
$         0
             2.99%
0.25%
     to
0.25%
16.61%
to
16.61%
December 31, 2008
        0
$0.82097
to
$0.82097
$         0
             1.87%
0.25%
     to
0.25%
-19.71%
to
-19.71%
December 31, 2007
        0
$1.02254
to
$1.02254
$         0
             0.22%
0.25%
     to
0.25%
2.06%
to
2.06%
December 31, 2006
        0
$1.00191
to
$1.00191
$         0
             0.00%
0.25%
     to
0.25%
11.90%
to
11.90%
   
 
ProFund VP Precious Metals
 
 
December 31, 2010
        13
$2.92744
to
$2.92744
$         37
             0.00%
0.25%
     to
0.25%
32.60%
to
32.60%
December 31, 2009
        26
$2.20776
to
$2.20776
$         58
             0.94%
0.25%
     to
0.25%
34.99%
to
34.99%
December 31, 2008
        0
$1.63551
to
$1.63551
$         0
             0.18%
0.25%
     to
0.25%
-30.93%
to
-30.93%
December 31, 2007
        9
$2.36800
to
$2.36800
$         21
             1.25%
0.25%
     to
0.25%
22.15%
to
22.15%
December 31, 2006
        0
$1.93853
to
$1.93853
$         1
             5.21%
0.25%
     to
0.25%
7.09%
to
7.09%
   
 
ProFund VP Real Estate
 
 
December 31, 2010
        25
$1.72150
to
$1.72150
$         43
             3.78%
0.25%
     to
0.25%
24.38%
to
24.38%
December 31, 2009
        33
$1.38406
to
$1.38406
$         46
             3.32%
0.25%
     to
0.25%
27.58%
to
27.58%
December 31, 2008
        8
$1.08482
to
$1.08482
$         9
             0.00%
0.25%
     to
0.25%
-41.40%
to
-41.40%
December 31, 2007
        8
$1.85127
to
$1.85127
$         15
             0.51%
0.25%
     to
0.25%
-19.81%
to
-19.81%
December 31, 2006
        24
$2.30871
to
$2.30871
$         56
             0.49%
0.25%
     to
0.25%
32.16%
to
32.16%
 
 
 
A66

 
 
 
Note 7:
Financial Highlights (Continued)
 
                         
 
At year ended
 
 
For year ended
 
 
 
Units
(000s)
 
 
Unit Value
Lowest — Highest
 
 
Net
Assets
(000s)
 
 
Investment
Income
Ratio*
 
 
Expense Ratio**
Lowest — Highest
 
 
Total Return***
Lowest — Highest
 
 
 
ProFund VP Rising Rates Opportunity
 
 
December 31, 2010
        87
$0.51833
to
$0.51833
$         45
             0.00%
0.25%
     to
0.25%
-16.24%
to
-16.24%
December 31, 2009
        25
$0.61881
to
$0.61881
$         15
             0.54%
0.25%
     to
0.25%
31.86%
to
31.86%
December 31, 2008
        0
$0.46929
to
$0.46929
$         0
             5.32%
0.25%
     to
0.25%
-38.13%
to
-38.13%
December 31, 2007
        0
$0.75847
to
$0.75847
$         0
             0.00%
0.25%
     to
0.25%
-5.43%
to
-5.43%
December 31, 2006
        0
$0.80203
to
$0.80203
$         0
14.41%
0.25%
     to
0.25%
9.87%
to
9.87%
   
 
ProFund VP Semiconductor
 
 
December 31, 2010
        1
$1.20988
to
$1.20988
$         2
             0.00%
0.25%
     to
0.25%
12.11%
to
12.11%
December 31, 2009
        0
$1.07918
to
$1.07918
$         0
             0.00%
0.25%
     to
0.25%
63.56%
to
63.56%
December 31, 2008
        0
$0.65980
to
$0.65980
$         0
             0.00%
0.25%
     to
0.25%
-49.92%
to
-49.92%
December 31, 2007
        0
$1.31750
to
$1.31750
$         0
             0.00%
0.25%
     to
0.25%
6.81%
to
6.81%
December 31, 2006
        0
$1.23352
to
$1.23352
$         0
             0.00%
0.25%
     to
0.25%
-7.32%
to
-7.32%
   
 
ProFund VP Short NASDAQ-100
 
 
December 31, 2010
        174
$0.33707
to
$0.33707
$         59
             0.00%
0.25%
     to
0.25%
-21.37%
to
-21.37%
December 31, 2009
        13
$0.42870
to
$0.42870
$         6
             0.00%
0.25%
     to
0.25%
-40.81%
to
-40.81%
December 31, 2008
        0
$0.72427
to
$0.72427
$         0
             0.00%
0.25%
     to
0.25%
47.80%
to
47.80%
December 31, 2007
        0
$0.49002
to
$0.49002
$         0
             0.00%
0.25%
     to
0.25%
-11.77%
to
-11.77%
December 31, 2006
        66
$0.55537
to
$0.55537
$         37
             0.00%
0.25%
     to
0.25%
-1.63%
to
-1.63%
   
 
ProFund VP Short Small-Cap****
 
 
December 31, 2010
        0
$0.33156
to
$0.33156
$         0
             0.00%
0.25%
     to
0.25%
-29.12%
to
-29.12%
December 31, 2009
        0
$0.46780
to
$0.46780
$         0
             0.00%
0.25%
     to
0.25%
-32.54%
to
-32.54%
December 31, 2008
        0
$0.69346
to
$0.69346
$         0
             0.00%
0.25%
     to
0.25%
23.78%
to
23.78%
December 31, 2007
        0
$0.56025
to
$0.56025
$         0
             5.76%
0.25%
     to
0.25%
4.27%
to
4.27%
December 31, 2006
        0
$0.53733
to
$0.53733
$         0
             0.08%
0.25%
     to
0.25%
-12.00%
to
-12.00%
   
 
ProFund VP Small-Cap
 
 
December 31, 2010
        49
$1.89121
to
$1.89121
$         93
             0.00%
0.25%
     to
0.25%
24.47%
to
24.47%
December 31, 2009
        66
$1.51935
to
$1.51935
$100
             0.00%
0.25%
     to
0.25%
25.75%
to
25.75%
December 31, 2008
        22
$1.20821
to
$1.20821
$         27
             0.66%
0.25%
     to
0.25%
-35.56%
to
-35.56%
December 31, 2007
        0
$1.87505
to
$1.87505
$         0
             0.00%
0.25%
     to
0.25%
-2.46%
to
-2.46%
December 31, 2006
        65
$1.92231
to
$1.92231
$125
             0.00%
0.25%
     to
0.25%
14.47%
to
14.47%
   
 
ProFund VP Small-Cap Growth
 
 
December 31, 2010
        4
$1.96650
to
$1.96650
$         8
             0.00%
0.25%
     to
0.25%
25.41%
to
25.41%
December 31, 2009
        4
$1.56803
to
$1.56803
$         7
             0.00%
0.25%
     to
0.25%
25.86%
to
25.86%
December 31, 2008
        0
$1.24589
to
$1.24589
$         0
             0.00%
0.25%
     to
0.25%
-34.19%
to
-34.19%
December 31, 2007
        0
$1.89322
to
$1.89322
$         0
             0.00%
0.25%
     to
0.25%
3.80%
to
3.80%
December 31, 2006
        3
$1.82390
to
$1.82390
$         6
             0.00%
0.25%
     to
0.25%
8.38%
to
8.38%
   
 
ProFund VP Small-Cap Value****
 
 
December 31, 2010
        0
$1.82076
to
$1.82076
$         0
             0.00%
0.25%
     to
0.25%
21.79%
to
21.79%
December 31, 2009
        0
$1.49495
to
$1.49495
$         0
             0.00%
0.25%
     to
0.25%
20.10%
to
20.10%
December 31, 2008
        0
$1.24474
to
$1.24474
$         0
             0.00%
0.25%
     to
0.25%
-30.85%
to
-30.85%
December 31, 2007
        0
$1.80016
to
$1.80016
$         0
             0.00%
0.25%
     to
0.25%
-7.45%
to
-7.45%
December 31, 2006
        0
$1.94513
to
$1.94513
$         0
             0.00%
0.25%
     to
0.25%
17.14%
to
17.14%
   
 
ProFund VP Technology****
 
 
December 31, 2010
        0
$1.72574
to
$1.72574
$         1
             0.00%
0.25%
     to
0.25%
10.46%
to
10.46%
December 31, 2009
        19
$1.56236
to
$1.56236
$         30
             0.00%
0.25%
     to
0.25%
61.01%
to
61.01%
December 31, 2008
        15
$0.97032
to
$0.97032
$         15
             0.00%
0.25%
     to
0.25%
-44.49%
to
-44.49%
December 31, 2007
        5
$1.74811
to
$1.74811
$         8
             0.00%
0.25%
     to
0.25%
14.13%
to
14.13%
December 31, 2006
        0
$1.53173
to
$1.53173
$         0
             0.00%
0.25%
     to
0.25%
7.80%
to
7.80%
   
 
ProFund VP Telecommunications
 
 
December 31, 2010
        2
$1.26535
to
$1.26535
$         3
             2.96%
0.25%
     to
0.25%
15.39%
to
15.39%
December 31, 2009
        3
$1.09655
to
$1.09655
$         4
             3.05%
0.25%
     to
0.25%
7.05%
to
7.05%
December 31, 2008
        5
$1.02437
to
$1.02437
$         6
             7.79%
0.25%
     to
0.25%
-34.58%
to
-34.58%
December 31, 2007
        5
$1.56590
to
$1.56590
$         8
             0.32%
0.25%
     to
0.25%
8.12%
to
8.12%
December 31, 2006
        5
$1.44828
to
$1.44828
$         7
             0.59%
0.25%
     to
0.25%
33.95%
to
33.95%
 
 
 
A67

 
 
 
Note 7:
Financial Highlights (Continued)
 
                         
 
At year ended
 
 
For year ended
 
 
 
Units
(000s)
 
 
Unit Value
Lowest — Highest
 
 
Net
Assets
(000s)
 
 
Investment
Income
Ratio*
 
 
Expense Ratio**
Lowest — Highest
 
 
Total Return***
Lowest — Highest
 
 
 
ProFund VP U.S. Government Plus
 
 
December 31, 2010
        63
$1.38134
to
$1.38134
$         87
             0.51%
0.25%
     to
0.25%
9.82%
to
9.82%
December 31, 2009
        0
$1.25782
to
$1.25782
$         0
             0.00%
0.25%
     to
0.25%
-32.79%
to
-32.79%
December 31, 2008
        0
$1.87135
to
$1.87135
$         0
             1.77%
0.25%
     to
0.25%
49.36%
to
49.36%
December 31, 2007
        1
$1.25289
to
$1.25289
$         1
             3.71%
0.25%
     to
0.25%
9.84%
to
9.84%
December 31, 2006
        1
$1.14061
to
$1.14061
$         1
             3.49%
0.25%
     to
0.25%
-4.78%
to
-4.78%
   
 
ProFund VP UltraMid-Cap
 
 
December 31, 2010
        24
$2.29986
to
$2.29986
$         55
             0.00%
0.25%
     to
0.25%
49.30%
to
49.30%
December 31, 2009
        0
$1.54042
to
$1.54042
$         0
             0.00%
0.25%
     to
0.25%
65.38%
to
65.38%
December 31, 2008
        0
$0.93147
to
$0.93147
$         0
             2.33%
0.25%
     to
0.25%
-67.56%
to
-67.56%
December 31, 2007
        0
$2.87113
to
$2.87113
$         0
             0.21%
0.25%
     to
0.25%
5.70%
to
5.70%
December 31, 2006
        0
$2.71632
to
$2.71632
$         0
             0.00%
0.25%
     to
0.25%
10.37%
to
10.37%
   
 
ProFund VP UltraNASDAQ-100
 
 
December 31, 2010
        161
$2.15972
to
$2.15972
$347
             0.00%
0.25%
     to
0.25%
34.88%
to
34.88%
December 31, 2009
        8
$1.60122
to
$1.60122
$         13
             0.00%
0.25%
     to
0.25%
118.79%
to
118.79%
December 31, 2008
        4
$0.73185
to
$0.73185
$         3
             0.00%
0.25%
     to
0.25%
-72.81%
to
-72.81%
December 31, 2007
        16
$2.69168
to
$2.69168
$         42
             0.00%
0.25%
     to
0.25%
28.16%
to
28.16%
December 31, 2006
        40
$2.10022
to
$2.10022
$         83
             0.00%
0.25%
     to
0.25%
4.62%
to
4.62%
   
 
ProFund VP UltraSmall-Cap
 
 
December 31, 2010
        29
$1.94240
to
$1.94240
$         55
             0.00%
0.25%
     to
0.25%
48.07%
to
48.07%
December 31, 2009
        0
$1.31181
to
$1.31181
$         0
             0.04%
0.25%
     to
0.25%
39.83%
to
39.83%
December 31, 2008
        0
$0.93812
to
$0.93812
$         0
             0.00%
0.25%
     to
0.25%
-66.27%
to
-66.27%
December 31, 2007
        0
$2.78119
to
$2.78119
$         0
             1.55%
0.25%
     to
0.25%
-13.39%
to
-13.39%
December 31, 2006
        0
$3.21134
to
$3.21134
$         0
             0.02%
0.25%
     to
0.25%
25.69%
to
25.69%
   
 
ProFund VP Bull
 
 
December 31, 2010
        35
$1.37925
to
$1.37925
$         49
             0.19%
0.25%
     to
0.25%
12.30%
to
12.30%
December 31, 2009
        86
$1.22816
to
$1.22816
$105
             1.08%
0.25%
     to
0.25%
24.04%
to
24.04%
December 31, 2008
        27
$0.99015
to
$0.99015
$         27
             0.00%
0.25%
     to
0.25%
-37.82%
to
-37.82%
December 31, 2007
        169
$1.59252
to
$1.59252
$268
             0.62%
0.25%
     to
0.25%
3.30%
to
3.30%
December 31, 2006
        86
$1.54166
to
$1.54166
$133
             0.12%
0.25%
     to
0.25%
13.38%
to
13.38%
   
 
ProFund VP Utilities****
 
 
December 31, 2010
        0
$1.90332
to
$1.90332
$         1
             1.72%
0.25%
     to
0.25%
5.68%
to
5.68%
December 31, 2009
        0
$1.80094
to
$1.80094
$         1
             4.03%
0.25%
     to
0.25%
10.46%
to
10.46%
December 31, 2008
        1
$1.63041
to
$1.63041
$         1
             3.29%
0.25%
     to
0.25%
-30.87%
to
-30.87%
December 31, 2007
        1
$2.35848
to
$2.35848
$         1
             0.32%
0.25%
     to
0.25%
15.51%
to
15.51%
December 31, 2006
        1
$2.04183
to
$2.04183
$         1
             0.04%
0.25%
     to
0.25%
18.93%
to
18.93%
   
 
AST Cohen & Steers Realty Portfolio
 
 
December 31, 2010
        213
$13.07588
to
$13.07588
$2,790
             1.63%
0.10%
     to
0.10%
28.56%
to
28.56%
December 31, 2009
        186
$10.17113
to
$10.17113
$1,896
             2.91%
0.10%
     to
0.10%
31.80%
to
31.80%
December 31, 2008
        131
$7.71717
to
$7.71717
$1,008
             4.86%
0.10%
     to
0.10%
-35.11%
to
-35.11%
December 31, 2007
        95
$11.89316
to
$11.89316
$1,126
             5.26%
0.10%
     to
0.10%
-20.02%
to
-20.02%
December 31, 2006
        32
$14.86960
to
$14.86960
$480
             0.35%
0.10%
     to
0.10%
36.60%
to
36.60%
   
 
AST JPMorgan Strategic Opportunities Portfolio
 
 
December 31, 2010
        137
$12.74838
to
$12.95649
$1,749
             0.43%
0.10%
     to
0.25%
7.05%
to
7.21%
December 31, 2009
        93
$11.89089
to
$12.10314
$1,106
             0.87%
0.10%
     to
0.25%
12.58%
to
21.90%
December 31, 2008
        57
$9.75476
to
$9.75476
$556
             0.29%
0.10%
     to
0.10%
-17.70%
to
-17.70%
December 31, 2007
        23
$11.85230
to
$11.85230
$273
             1.07%
0.10%
     to
0.10%
1.84%
to
1.84%
December 31, 2006
        11
$11.63805
to
$11.63805
$130
             1.17%
0.10%
     to
0.10%
11.03%
to
11.03%
   
 
AST Value Portfolio
 
 
December 31, 2010
        217
$10.95106
to
$10.95106
$2,376
             1.48%
0.10%
     to
0.10%
12.33%
to
12.33%
December 31, 2009
        200
$9.74919
to
$9.74919
$1,948
             0.92%
0.10%
     to
0.10%
18.14%
to
18.14%
December 31, 2008
        159
$8.25207
to
$8.25207
$1,313
             2.34%
0.10%
     to
0.10%
-37.36%
to
-37.36%
December 31, 2007
        117
$13.17406
to
$13.17406
$1,538
             1.34%
0.10%
     to
0.10%
1.08%
to
1.08%
December 31, 2006
        53
$13.03370
to
$13.03370
$693
             0.24%
0.10%
     to
0.10%
21.60%
to
21.60%
 
 
 
 
A68

 
 
 
Note 7:
Financial Highlights (Continued)
 
                         
 
At year ended
 
 
For year ended
 
 
 
Units
(000s)
 
 
Unit Value
Lowest — Highest
 
 
Net
Assets
(000s)
 
 
Investment
Income
Ratio*
 
 
Expense Ratio**
Lowest — Highest
 
 
Total Return***
Lowest — Highest
 
 
 
AST Neuberger Berman Small-Cap Growth Portfolio
 
 
December 31, 2010
        66
$11.58046
to
$11.58046
$          762
             0.00%
0.10%
     to
0.10%
20.14%
to
20.14%
December 31, 2009
        60
$9.63877
to
$9.63877
$          578
             0.00%
0.10%
     to
0.10%
22.44%
to
22.44%
December 31, 2008
        43
$7.87214
to
$7.87214
$          338
             0.00%
0.10%
     to
0.10%
-42.60%
to
-42.60%
December 31, 2007
        27
$13.71336
to
$13.71336
$          373
             0.00%
0.10%
     to
0.10%
18.60%
to
18.60%
December 31, 2006
        14
$11.56299
to
$11.56299
$          166
             0.00%
0.10%
     to
0.10%
7.65%
to
7.65%
   
 
AST Federated Aggressive Growth Portfolio
 
 
December 31, 2010
        113
$13.57902
to
$13.57902
$1,537
             0.05%
0.10%
     to
0.10%
32.41%
to
32.41%
December 31, 2009
        98
$10.25516
to
$10.25516
$1,001
             0.21%
0.10%
     to
0.10%
32.53%
to
32.53%
December 31, 2008
        70
$7.73785
to
$7.73785
$          543
             0.00%
0.10%
     to
0.10%
-44.15%
to
-44.15%
December 31, 2007
        46
$13.85377
to
$13.85377
$          632
             0.00%
0.10%
     to
0.10%
11.10%
to
11.10%
December 31, 2006
        16
$12.46956
to
$12.46956
$          193
             0.00%
0.10%
     to
0.10%
12.80%
to
12.80%
   
 
AST Small-Cap Value Portfolio
 
 
December 31, 2010
        253
$13.46514
to
$13.46514
$3,409
             0.45%
0.10%
     to
0.10%
25.87%
to
25.87%
December 31, 2009
        227
$10.69805
to
$10.69805
$2,433
             1.69%
0.10%
     to
0.10%
26.87%
to
26.87%
December 31, 2008
        181
$8.43205
to
$8.43205
$1,522
             1.12%
0.10%
     to
0.10%
-29.79%
to
-29.79%
December 31, 2007
        90
$12.00890
to
$12.00890
$1,081
             1.22%
0.10%
     to
0.10%
-5.70%
to
-5.70%
December 31, 2006
        39
$12.73508
to
$12.73508
$          498
             0.16%
0.10%
     to
0.10%
19.92%
to
19.92%
   
 
AST Goldman Sachs Mid-Cap Growth Portfolio
 
 
December 31, 2010
        157
$14.90141
to
$14.90141
$2,340
             0.00%
0.10%
     to
0.10%
19.70%
to
19.70%
December 31, 2009
        143
$12.44858
to
$12.44858
$1,780
             0.00%
0.10%
     to
0.10%
56.94%
to
56.94%
December 31, 2008
        107
$7.93227
to
$7.93227
$          849
             0.00%
0.10%
     to
0.10%
-40.85%
to
-40.85%
December 31, 2007
        72
$13.41062
to
$13.41062
$          959
             0.00%
0.10%
     to
0.10%
19.23%
to
19.23%
December 31, 2006
        18
$11.24783
to
$11.24783
$          198
             0.00%
0.10%
     to
0.10%
6.17%
to
6.17%
   
 
AST Marsico Capital Growth Portfolio
 
 
December 31, 2010
        881
$9.29647
to
$11.53529
$9,301
             0.70%
0.00%
     to
0.90%
18.68%
to
19.75%
December 31, 2009
        845
$7.83294
to
$9.64240
$7,436
             0.87%
0.00%
     to
0.90%
28.60%
to
29.76%
December 31, 2008
        733
$6.09083
to
$7.43832
$4,942
             0.47%
0.00%
     to
0.90%
-43.71%
to
-39.37%
December 31, 2007
        140
$13.21537
to
$13.21537
$1,854
             0.22%
0.10%
     to
0.10%
14.85%
to
14.85%
December 31, 2006
        99
$11.50673
to
$11.50673
$1,139
             0.01%
0.10%
     to
0.10%
7.13%
to
7.13%
   
 
AST MFS Growth Portfolio
 
 
December 31, 2010
        63
$11.87773
to
$11.87773
$          744
             0.13%
0.10%
     to
0.10%
12.67%
to
12.67%
December 31, 2009
        50
$10.54203
to
$10.54203
$          526
             0.16%
0.10%
     to
0.10%
24.18%
to
24.18%
December 31, 2008
        31
$8.48930
to
$8.48930
$          260
             0.26%
0.10%
     to
0.10%
-36.37%
to
-36.37%
December 31, 2007
        20
$13.34068
to
$13.34068
$          268
             0.04%
0.10%
     to
0.10%
14.99%
to
14.99%
December 31, 2006
        7
$11.60124
to
$11.60124
$          77
             0.00%
0.10%
     to
0.10%
9.55%
to
9.55%
   
 
AST Neuberger Berman Mid-Cap Growth Portfolio
 
 
December 31, 2010
        25
$14.39631
to
$14.39631
$          366
             0.00%
0.10%
     to
0.10%
28.55%
to
28.55%
December 31, 2009
        30
$11.19937
to
$11.19937
$          333
             0.00%
0.10%
     to
0.10%
29.66%
to
29.66%
December 31, 2008
        41
$8.63751
to
$8.63751
$          354
             0.00%
0.10%
     to
0.10%
-43.24%
to
-43.24%
December 31, 2007
        61
$15.21710
to
$15.21710
$          927
             0.00%
0.10%
     to
0.10%
22.08%
to
22.08%
December 31, 2006
        32
$12.46468
to
$12.46468
$          404
             0.00%
0.10%
     to
0.10%
13.94%
to
13.94%
   
 
AST PIMCO Limited Maturity Bond Portfolio
 
 
December 31, 2010
        81
$12.86642
to
$12.86642
$1,045
             2.77%
0.10%
     to
0.10%
3.80%
to
3.80%
December 31, 2009
        82
$12.39589
to
$12.39589
$1,019
             4.85%
0.10%
     to
0.10%
10.12%
to
10.12%
December 31, 2008
        47
$11.25675
to
$11.25675
$          532
             4.20%
0.10%
     to
0.10%
1.01%
to
1.01%
December 31, 2007
        16
$11.14366
to
$11.14366
$          177
             6.08%
0.10%
     to
0.10%
6.69%
to
6.69%
December 31, 2006
        8
$10.44481
to
$10.44481
$          82
             0.58%
0.10%
     to
0.10%
3.72%
to
3.72%
   
 
AST T. Rowe Price Natural Resources Portfolio
 
 
December 31, 2010
        676
$16.10975
to
$16.10975
$10,884
             0.46%
0.10%
     to
0.10%
20.33%
to
20.33%
December 31, 2009
        627
$13.38775
to
$13.38775
$8,391
             1.42%
0.10%
     to
0.10%
49.20%
to
49.20%
December 31, 2008
        481
$8.97298
to
$8.97298
$4,312
             0.61%
0.10%
     to
0.10%
-50.03%
to
-50.03%
December 31, 2007
        340
$17.95833
to
$17.95833
$6,107
             0.75%
0.10%
     to
0.10%
40.37%
to
40.37%
December 31, 2006
        176
$12.79360
to
$12.79360
$2,247
             0.13%
0.10%
     to
0.10%
15.75%
to
15.75%
 
 
 
A69

 
 
 
Note 7:
Financial Highlights (Continued)
 
                         
 
At year ended
 
For year ended
 
 
Units
(000s)
 
Unit Value
Lowest — Highest
 
Net
Assets
(000s)
 
Investment
Income
Ratio*
 
Expense Ratio**
Lowest — Highest
 
Total Return***
Lowest — Highest
 
 
AST MFS Global Equity Portfolio
 
December 31, 2010
        74
$13.82901
to
$13.82901
$1,021
             0.51%
0.10%
     to
0.10%
11.93%
to
11.93%
December 31, 2009
        59
$12.35465
to
$12.35465
$          724
             2.05%
0.10%
     to
0.10%
31.38%
to
31.38%
December 31, 2008
        46
$9.40407
to
$9.40407
$          428
             1.18%
0.10%
     to
0.10%
-34.05%
to
-34.05%
December 31, 2007
        34
$14.26042
to
$14.26042
$          489
             3.00%
0.10%
     to
0.10%
9.29%
to
9.29%
December 31, 2006
        7
$13.04794
to
$13.04794
$          94
             0.17%
0.10%
     to
0.10%
24.18%
to
24.18%
   
 
AST JPMorgan International Equity Portfolio
 
December 31, 2010
        273
$12.10483
to
$12.10483
$3,310
             1.14%
0.10%
     to
0.10%
7.06%
to
7.06%
December 31, 2009
        248
$11.30642
to
$11.30642
$2,806
             4.29%
0.10%
     to
0.10%
35.75%
to
35.75%
December 31, 2008
        195
$8.32902
to
$8.32902
$1,623
             2.51%
0.10%
     to
0.10%
-41.44%
to
-41.44%
December 31, 2007
        132
$14.22255
to
$14.22255
$1,881
             1.91%
0.10%
     to
0.10%
9.33%
to
9.33%
December 31, 2006
        60
$13.00880
to
$13.00880
$          779
             0.50%
0.10%
     to
0.10%
22.67%
to
22.67%
   
 
AST T. Rowe Price Global Bond Portfolio
 
December 31, 2010
        96
$13.33628
to
$13.33628
$1,277
             2.71%
0.10%
     to
0.10%
5.64%
to
5.64%
December 31, 2009
        87
$12.62447
to
$12.62447
$1,103
             7.68%
0.10%
     to
0.10%
12.00%
to
12.00%
December 31, 2008
        87
$11.27158
to
$11.27158
$          979
             4.76%
0.10%
     to
0.10%
-2.53%
to
-2.53%
December 31, 2007
        54
$11.56442
to
$11.56442
$          625
             3.86%
0.10%
     to
0.10%
9.54%
to
9.54%
December 31, 2006
        25
$10.55767
to
$10.55767
$          264
             0.44%
0.10%
     to
0.10%
6.17%
to
6.17%
   
 
Prudential Jennison 20/20 Focus Portfolio (became available May 1, 2008)
 
December 31, 2010
        228
$10.42032
to
$10.44817
$2,380
             0.00%
0.00%
     to
0.10%
7.73%
to
7.84%
December 31, 2009
        147
$9.67279
to
$9.68892
$1,422
             0.41%
0.00%
     to
0.10%
57.67%
to
57.83%
December 31, 2008
        45
$6.13465
to
$6.13876
$          273
             0.04%
0.00%
     to
0.10%
-39.76%
to
-39.72%
   
 
AST T. Rowe Price Large-Cap Growth Portfolio (became available May 1, 2008)
 
December 31, 2010
1,380
$10.91116
to
$11.17554
$15,313
             0.00%
0.00%
     to
0.90%
14.78%
to
15.81%
December 31, 2009
1,371
$9.50639
to
$9.64997
$13,174
             0.00%
0.00%
     to
0.90%
52.00%
to
53.37%
December 31, 2008
1,282
$6.25402
to
$6.29182
$8,054
             0.13%
0.00%
     to
0.90%
-38.57%
to
-38.20%
   
 
AST Large-Cap Value Portfolio (became available May 1, 2008)
 
December 31, 2010
1,669
$8.14615
to
$8.34362
$13,846
             1.04%
0.00%
     to
0.90%
12.15%
to
13.16%
December 31, 2009
1,657
$7.26363
to
$7.37344
$12,170
             2.85%
0.00%
     to
0.90%
18.37%
to
19.44%
December 31, 2008
1,506
$6.13644
to
$6.17356
$9,283
             1.68%
0.00%
     to
0.90%
-39.72%
to
-39.36%
   
 
AST Small-Cap Growth Portfolio (became available May 1, 2008)
 
December 31, 2010
        966
$12.17259
to
$12.46751
$11,960
             0.23%
0.00%
     to
0.90%
35.20%
to
36.41%
December 31, 2009
        921
$9.00344
to
$9.13940
$8,378
             0.05%
0.00%
     to
0.90%
32.71%
to
33.91%
December 31, 2008
        848
$6.78407
to
$6.82518
$5,780
             0.00%
0.00%
     to
0.90%
-33.14%
to
-32.73%
   
 
Neuberger Berman Adviser’s Management Trust Socially Responsive Portfolio -
Service Shares (became available May 1, 2008)
 
December 31, 2010
        8
$10.15289
to
$10.15289
$          77
             0.02%
0.10%
     to
0.10%
22.64%
to
22.64%
December 31, 2009
        2
$8.27884
to
$8.27884
$          17
             2.70%
0.10%
     to
0.10%
31.18%
to
31.18%
December 31, 2008
        1
$6.31123
to
$6.31123
$          6
             3.53%
0.10%
     to
0.10%
-38.47%
to
-38.47%
   
 
American Century VP Mid Cap Value Fund - Class 1 Shares
(became available May 1, 2008)
 
December 31, 2010
        48
$11.89229
to
$11.92384
$          568
             2.64%
0.00%
     to
0.10%
19.13%
to
19.25%
December 31, 2009
        22
$9.98222
to
$9.99877
$          218
             3.22%
0.00%
     to
0.10%
29.82%
to
29.94%
December 31, 2008
        6
$7.68954
to
$7.69471
$          46
             0.00%
0.00%
     to
0.10%
-24.65%
to
-24.60%
   
 
JPMorgan Insurance Trust Intrepid Mid Cap Portfolio - Class 1 Shares
(became available May 1, 2008)
 
December 31, 2010
        11
$10.52627
to
$10.55447
$          113
             1.20%
0.00%
     to
0.10%
19.40%
to
19.52%
December 31, 2009
        10
$8.81578
to
$8.83065
$          89
             1.42%
0.00%
     to
0.10%
35.53%
to
35.66%
December 31, 2008
        6
$6.50477
to
$6.50919
$          36
             0.00%
0.00%
     to
0.10%
-35.75%
to
-35.71%
   
 
The Dreyfus Socially Responsible Growth Fund - Service Shares (became available May 1, 2008)
 
December 31, 2010
        4
$10.58715
to
$10.58715
$          47
             0.63%
0.10%
     to
0.10%
14.43%
to
14.43%
December 31, 2009
        5
$9.25211
to
$9.25211
$          42
             0.47%
0.10%
     to
0.10%
33.31%
to
33.31%
December 31, 2008
        2
$6.94043
to
$6.94043
$          14
             0.00%
0.10%
     to
0.10%
-31.73%
to
-31.73%
 
 
 
A70

 
 
 
Note 7:
Financial Highlights (Continued)
 
                         
 
At year ended
 
 
For year ended
 
 
 
Units
(000s)
 
 
Unit Value
Lowest — Highest
 
 
Net
Assets
(000s)
 
 
Investment
Income
Ratio*
 
 
Expense Ratio**
Lowest — Highest
 
 
Total Return***
Lowest — Highest
 
 
 
Dreyfus MidCap Stock Portfolio - Service Shares (became available May 1, 2008)
 
 
December 31, 2010
        11
$10.43481
to
$10.46270
$          111
             0.46%
0.00%
     to
0.10%
26.82%
to
26.94%
December 31, 2009
        2
$8.22815
to
$8.24194
$          19
             0.27%
0.00%
     to
0.10%
35.19%
to
35.33%
December 31, 2008
        0
$6.08622
to
$6.08622
$          2
             0.00%
0.10%
     to
0.10%
-40.03%
to
-40.03%
   
 
MFS Utilities Series - Initial Class (became available May 1, 2008)
 
 
December 31, 2010
        76
$9.67717
to
$9.70305
$          738
             3.04%
0.00%
     to
0.10%
13.69%
to
13.81%
December 31, 2009
        45
$8.51168
to
$8.52592
$          387
             4.01%
0.00%
     to
0.10%
33.08%
to
33.22%
December 31, 2008
        20
$6.39575
to
$6.40002
$          125
             0.00%
0.00%
     to
0.10%
-36.47%
to
-36.42%
   
 
AST Schroders Multi-Asset World Strategies Portfolio (became available July 20, 2009)
 
 
December 31, 2010
        21
$14.09909
to
$14.09909
$          293
             0.67%
0.25%
     to
0.25%
11.53%
to
11.53%
December 31, 2009
        4
$12.64122
to
$12.64122
$          46
             0.00%
0.25%
     to
0.25%
12.59%
to
12.59%
   
 
AST PIMCO Total Return Bond Portfolio (became available December 4, 2009)
 
 
December 31, 2010
5,899
$10.60498
to
$10.70774
$62,996
             1.84%
0.00%
     to
0.90%
6.76%
to
7.72%
December 31, 2009
5,950
$9.93371
to
$9.94054
$59,134
             0.00%
0.00%
     to
0.90%
-0.32%
to
-0.26%
   
 
AST T. Rowe Price Asset Allocation Portfolio (became available July 20, 2009)
 
 
December 31, 2010
        22
$13.80923
to
$13.80923
$          301
             0.73%
0.25%
     to
0.25%
11.26%
to
11.26%
December 31, 2009
        1
$12.41205
to
$12.41205
$          11
             0.00%
0.25%
     to
0.25%
12.89%
to
12.89%
   
 
AST Aggressive Asset Allocation Portfolio (became available November 13, 2009)
 
 
December 31, 2010
3,474
$11.60267
to
$11.70781
$40,643
             0.49%
0.10%
     to
0.90%
13.61%
to
14.52%
December 31, 2009
3,239
$10.21245
to
$10.22336
$33,105
             0.00%
0.10%
     to
0.90%
1.37%
to
1.47%
   
 
AST Balanced Asset Allocation Portfolio (became available November 16, 2009)
 
 
December 31, 2010
5,836
$11.26449
to
$11.37952
$66,264
             0.85%
0.00%
     to
0.90%
11.31%
to
12.31%
December 31, 2009
5,728
$10.11979
to
$10.13198
$58,025
             0.00%
0.00%
     to
0.90%
-0.21%
to
-0.10%
   
 
AST Preservation Asset Allocation Portfolio (became available November 23, 2009)
 
 
December 31, 2010
1,310
$10.97772
to
$11.08789
$14,485
             1.37%
0.00%
     to
0.90%
9.58%
to
10.57%
December 31, 2009
1,206
$10.01755
to
$10.02788
$12,093
             0.00%
0.00%
     to
0.90%
-0.19%
to
-0.09%
   
 
AST First Trust Balanced Target Portfolio (became available July 20, 2009)
 
 
December 31, 2010
        26
$14.22079
to
$14.22079
$          363
             0.74%
0.25%
     to
0.25%
14.08%
to
14.08%
December 31, 2009
        1
$12.46593
to
$12.46593
$          16
             0.00%
0.25%
     to
0.25%
13.62%
to
13.62%
   
 
AST First Trust Capital Appreciation Target Portfolio (became available July 20, 2009)
 
 
December 31, 2010
        17
$14.73691
to
$14.73691
$          247
             0.80%
0.25%
     to
0.25%
18.72%
to
18.72%
December 31, 2009
        2
$12.41303
to
$12.41303
$          20
             0.00%
0.25%
     to
0.25%
11.25%
to
11.25%
   
 
AST Advanced Strategies Portfolio (became available July 20, 2009)
 
 
December 31, 2010
        21
$14.36148
to
$14.36148
$          295
             0.94%
0.25%
     to
0.25%
13.42%
to
13.42%
December 31, 2009
        3
$12.66200
to
$12.66200
$          33
             0.00%
0.25%
     to
0.25%
14.75%
to
14.75%
   
 
AST CLS Growth Asset Allocation Portfolio (became available July 20, 2009)
 
 
December 31, 2010
        17
$14.38530
to
$14.38530
$          240
             0.34%
0.25%
     to
0.25%
14.06%
to
14.06%
December 31, 2009
        2
$12.61250
to
$12.61250
$          20
             0.00%
0.25%
     to
0.25%
13.54%
to
13.54%
   
 
AST CLS Moderate Asset Allocation Portfolio (became available July 20, 2009)
 
 
December 31, 2010
        24
$13.60173
to
$13.60173
$          325
             0.35%
0.25%
     to
0.25%
11.64%
to
11.64%
December 31, 2009
        1
$12.18380
to
$12.18380
$          14
             0.00%
0.25%
     to
0.25%
10.92%
to
10.92%

 
 
 
*
These amounts represent the dividends, excluding distributions of capital gains, received by the subaccount from the underlying mutual fund, net of management fees assessed by the fund manager, divided by the average net assets. This ratio is annualized and excludes those expenses, such as mortality and expense charges, that result in direct reductions in the unit values. The recognition of investment income by the subaccount is affected by the timing of the declaration of dividends by the underlying fund in which the subaccounts invest.
 
 
 
A71

 
 
 
Note 7:
Financial Highlights (Continued)
 
 
 
**
These ratios represent the annualized contract expenses of the separate account, consisting primarily of mortality and expense charges, for each period indicated. The ratios include only those expenses that result in a direct reduction to unit values. Charges made directly to contract owner accounts through the redemption of units and expenses of the underlying fund are excluded.
 
 
***
These amounts represent the total return for the periods indicated, including changes in the value of the underlying fund, and reflect deductions for all items included in the expense ratio. The total return does not include any expenses assessed through the redemption of units; inclusion of these expenses in the calculation would result in a reduction in the total return presented. Product designs within a subaccount with an effective date during a period were excluded from the range of total return for that period. Contract owners may experience different total returns based on their investment options. Investment options with a date notation indicate the effective date of that investment option in the Account. Total returns for periods less than one year are not annualized. The total return is calculated for each of the five years in the period ended December 31, 2010 or from the effective date of the subaccount through the end of the reporting period.
 
 
****
Represents a fund containing less than 1,000 units and/or $1,000 in net assets.
 
Charges and Expenses
 
The expense ratio represents the annualized contract expenses of the Pruco Life Variable Universal Account for the period indicated and includes those expenses that are charged through a reduction of the unit value, which consists solely of the mortality & expense charges. These fees range from an effective annual rate of up to 0.45% to 0.90%, per Contract. Expenses of the underlying Fund portfolios and charges made directly to Contract Owner accounts through either the redemption of units or from premium payments are excluded.
 
Charges deducted from premium payments range from 0% to 22.5%, except that CVUL1 and CVUL2 Contracts also assess a $2 premium processing charge for each premium paid. The percentage of the premium payment deducted consists of taxes attributable to premiums, any applicable sales charge, and any premium based administrative charge.
 
The charges made directly to the contract owner through the redemption of units depend on the product and the options or transactions selected by the client. The following charges are made through the redemption of units.
 
 
We charge from $0.02 to $83.34 per $1,000 of basic insurance amount for the cost of insurance plus additional mortality for extra ratings of up to $2.08 per $1,000 of basic insurance amount.
 
 
We charge surrender fees that range from 0% to 100% of the Sales Load Target Premium, except for SVUL and VULP Contracts, where the fees range from $0 to $34.53 per $1,000 of Basic Insurance Amount.
 
 
The charge for withdrawals ranges from the lesser of $15 and 2% to the lesser of $25 and 2% of the withdrawal amount.
 
 
We charge monthly administrative fees that range from $3.00 to $30.00 per Contract plus $0.00 to $2.20 per $1,000 of basic insurance amount, although it may be less for subsequent increases.
 
 
We also charge $15 to $25 per change to the basic insurance amount.
 
Note 8:
Other
 
 
Contract owner net payments—represent contract owner contributions under the Variable Life Policies reduced by applicable deductions, charges, and state premium taxes.
 
Policy loans—represent amounts borrowed by contractholders using the policy as the security for the loan.
 
Policy loan repayments and interest—represent payments made by contractholders to reduce the total outstanding policy loan balance.
 
Surrenders, withdrawals, and death benefits—are payments to contract owners and beneficiaries made under the terms of the Variable Life Policies, and amounts that contract owners have requested to be withdrawn or paid to them.
 
Net transfers between other subaccounts or fixed rate options—are amounts that contract owners have directed to be moved among subaccounts, including permitted transfers to and from the Guaranteed Interest Account and Market Value Adjustment.
 
Withdrawals and other charges—are various contract level charges as described in contract charges and features section located above.
 
 
 
A72

 
 
 
Report of Independent Registered Public Accounting Firm
 
To the Contract Owners of
Pruco Life Variable Universal Account
and the Board of Directors of
Pruco Life Insurance Company
 
In our opinion, the accompanying statements of net assets and the related statements of operations and of changes in net assets present fairly, in all material respects, the financial position of each of the subaccounts listed in Note 1 of the Pruco Life Variable Universal Account at December 31, 2010, and the results of each of their operations and the changes in each of their net assets for each of the periods presented, in conformity with accounting principles generally accepted in the United States of America. These financial statements are the responsibility of the management of Pruco Life Insurance Company. Our responsibility is to express an opinion on these financial statements based on our audits. We conducted our audits of these financial statements in accordance with the standards of the Public Company Accounting Oversight Board (United States). Those standards require that we plan and perform the audit to obtain reasonable assurance about whether the financial statements are free of material misstatement. An audit includes examining, on a test basis, evidence supporting the amounts and disclosures in the financial statements, assessing the accounting principles used and significant estimates made by management, and evaluating the overall financial statement presentation. We believe that our audits, which included confirmation of fund shares owned at December 31, 2010 by correspondence with the transfer agents of the investee mutual funds, provide a reasonable basis for our opinion.
 
/s/ PricewaterhouseCoopers LLP
New York, New York
April 11, 2011


 
A73

 
 

 
 
 
 

 

                                                  PRUCO LIFE INSURANCE COMPANY

                                INDEX TO CONSOLIDATED FINANCIAL STATEMENTS

Financial Statements
Page Number
   
Consolidated Statements of Financial Position - December 31, 2010 and 2009
B-1
   
Consolidated Statements of Operations and Comprehensive Income
Years ended December 31, 2010, 2009 and 2008                                                                                                                     
B-2
   
Consolidated Statements of Stockholder’s Equity
Years ended December 31, 2010, 2009 and 2008                                                                                                                     
B-3
   
Consolidated Statements of Cash Flows
Years ended December 31, 2010, 2009 and 2008                                                                                                                     
B-4
   
Notes to Consolidated Financial Statements                                                                                                                     
B-5
   
Management’s Annual Report on Internal Control Over Financial Reporting
B-53
   
Report of Independent Registered Public Accounting Firm                                                                                                                     
B-54
   

 





Pruco Life Insurance Company

 
Consolidated Statements of Financial Position
 
As of December 31, 2010 and 2009 (in thousands, except share amounts)

 
 
   2010
 
 
 
   2009
 
ASSETS
     
Fixed maturities available for sale,
     
    at fair value (amortized cost, 2010 - $5,701,829; 2009 - $5,669,377)
$            6,042,303
 
$          5,854,073
Equity securities available for sale,
    at fair value (cost, 2010 - $17,964; 2009 - $27,332)
19,407
 
27,642
Trading account assets at fair value
22,705
 
26,937
Policy loans
1,061,607
 
1,012,014
Short-term investments
246,904
 
172,913
Commercial mortgage loans
1,275,022
 
1,048,346
Other long-term investments
131,994
 
73,671
     Total investments
8,799,942
 
8,215,596
Cash and cash equivalents
364,999
 
143,111
Deferred policy acquisition costs
3,377,557
 
2,483,494
Accrued investment income
92,806
 
90,120
Reinsurance recoverable
2,727,161
 
2,396,095
Receivables from parent and affiliates
249,339
 
263,268
Deferred sales inducements
537,943
 
296,341
Other assets
53,375
 
31,730
Separate account assets
43,269,091
 
25,163,277
TOTAL ASSETS
$          59,472,213
 
    $    39,083,032
       
LIABILITIES AND EQUITY
     
LIABILITIES
     
Policyholders’ account balances
$            7,509,169
 
  $       6,794,721
Future policy benefits and other policyholder liabilities
3,327,549
 
3,145,520
Cash collateral for loaned securities
76,574
 
196,166
Securities sold under agreement to repurchase
2,957
 
11,540
Income taxes payable
548,280
 
514,762
Short-term debt to affiliates
-
 
-
Long-term debt to affiliates
Payables to parent and affiliates
895,000
41,910
 
-
34,156
Other liabilities
475,489
 
315,308
Separate account liabilities
43,269,091
 
25,163,277
TOTAL LIABILITIES
56,146,019
 
$      36,175,450
       
COMMITMENTS AND CONTINGENT LIABILITIES (See Note 12)
     
       
EQUITY
     
Common stock, ($10 par value;
        1,000,000 shares, authorized;
        250,000 shares, issued and outstanding)
2,500
 
2,500
Additional paid-in capital
792,226
 
828,858
Retained earnings
2,370,525
 
2,000,457
Accumulated other comprehensive income
160,943
 
75,767
TOTAL EQUITY
3,326,194
 
2,907,582
TOTAL LIABILITIES AND EQUITY
$          59,472,213
 
$     39,083,032 


See Notes to Consolidated Financial Statements

B-1
 
 

 


 
Pruco Life Insurance Company

Consolidated Statements of Operations and Comprehensive Income
Years Ended December 31, 2010, 2009 and 2008 (in thousands)


 
 
2010
 
 
2009
 
 
2008
           
REVENUES
         
           
Premiums
$          66,392
 
$      71,593
 
$        76,794
Policy charges and fee income
589,051
 
653,134
 
686,149
Net investment income
438,244
 
406,040
 
363,751
Asset administration fees
81,358
 
34,004
 
24,903
Other income
51,319
 
45,841
 
28,783
Realized investment gains/(losses), net;
         
Other-than-temporary impairments on fixed maturity securities
(120,637)
 
(97,552)
 
(57,790)
    Other-than-temporary impairments on fixed maturity securities transferred to Other Comprehensive Income
108,826
 
          65,656
 
-
    Other realized investment gains (losses), net
122,445
 
(437,288)
 
263,996
         Total realized investment gains (losses), net
 
110,634
 
        (469,184)
 
 
206,206
Total revenues
1,336,998
 
741,428
 
1,386,586
           
BENEFITS AND EXPENSES
         
           
Policyholders’ benefits
(891)
 
160,333
 
339,148
Interest credited to policyholders’ account balances
250,517
 
271,379
 
213,371
Amortization of deferred policy acquisition costs
93,125
 
294,286
 
308,617
General, administrative and other expenses
352,366
 
217,181
 
211,121
           
Total benefits and expenses
695,117
 
943,179
 
1,072,257
           
 
Income (Loss) from operations before income taxes
 
641,881
 
 
(201,751)
 
 
314,329
           
Income Taxes:
         
  Current
157,318
 
93,658
 
  (126,180)
  Deferred
14,495
 
(229,618)
 
191,184
Income tax expense (benefit)
171,813
 
(135,960)
 
65,004
NET INCOME/(LOSS)
470,068
 
(65,791)
 
249,325
           
Change in net unrealized investment gains/(losses) and changes in foreign currency translation, net of taxes (1)
85,176
 
232,438
 
(155,000)
           
COMPREHENSIVE INCOME
$        555,244
 
$    166,647
 
$        94,325

(1)  
Amounts are net of tax expense of $46 million, $111 million and $83 million for the years ended December 31, 2010, 2009 and 2008, respectively.

See Notes to Consolidated Financial Statements

 

B-2


 

 

 

 
Pruco Life Insurance Company
Consolidated Statements of Stockholder’s Equity
Years Ended December 31, 2010, 2009 and 2008 (in thousands)
 
 
                     
   
 
 
 
Common Stock
 
 
 
Additional
Paid-in- Capital
 
 
 
 
Retained Earnings
 
Total Accumulated
Other
Comprehensive
Income (Loss)
 
 
 
 
Total
Equity
Balance, December 31, 2007
 
$ 2,500
 
$ 455,664
 
$ 1,797,387
 
$   17,865
 
$  2,273,416
                     
Net Income
         
249,325
     
249,325
                     
Contributed Capital
 
-
 
360,000
 
-
 
-
 
   360,000
                     
Cumulative effect of changes in accounting principles, net of taxes
 
-
 
-
 
-
 
(477)
 
(477)
                     
Change in net unrealized investment (losses), net of taxes
 
-
 
-
 
-
 
(154,523)
 
(154,523)
Balance, December 31, 2008
 
$ 2,500
 
$ 815,664
 
$ 2,046,712
 
($    137,135)
 
$  2,727,741
                     
Net income
         
(65,791)
     
(65,791)
                     
Contributed Capital
 
-
 
13,194
 
-
 
-
 
13,194
                     
Change in foreign currency
translation adjustments, net
of taxes
 
-
 
-
 
-
 
227
 
227
                     
Impact of adoption of new guidance for other-than-temporary impairments of debt securities, net of taxes
         
19,536
 
    (19,536)
 
-
                     
Change in net unrealized investment (losses), net of taxes
 
-
 
-
 
-
 
232,211
 
232,211
Balance, December 31, 2009
 
$ 2,500
 
$ 828,858
 
$2,000,457
 
$     75,767
 
$  2,907,582
                     
Net income
         
470,068
     
470,068
                     
Contributed Capital
 
-
 
10
 
-
 
-
 
10
Affiliated Asset Transfers
 
-
 
(36,642)
 
-
 
-
 
(36,642)
                     
Dividend to Parent
 
 
-
     
(100,000)
 
-
 
(100,000)
Change in foreign currency
translation adjustments, net
of taxes
 
-
 
-
 
-
 
(127)
 
(127)
                     
Change in net unrealized investment gains/(losses), net of taxes
 
-
 
-
 
-
 
85,303
 
85,303
Balance, December 31, 2010
 
$ 2,500
 
$ 792,226
 
$ 2,370,525
 
$   160,943
 
$  3,326,194


See Notes to Consolidated Financial Statements


B-3













Pruco Life Insurance Company
Consolidated Statements of Cash Flows
Years Ended December 31, 2010, 2009 and 2008 (in thousands)
 
 2010
 
 2009
 
 2008
CASH FLOWS FROM (USED IN) OPERATING ACTIVITIES:
         
Net (Loss)/Income
$            470,068
 
$           (65,791)
 
$     249,325
Adjustments to reconcile net income to net cash from
     (used in) operating activities:
         
     Policy charges and fee income
(202,268)
 
(266,769)
 
(207,498)
     Interest credited to policyholders’ account balances
250,517
 
271,379
 
213,371
     Realized investment (gains)/losses, net
(110,634)
 
469,184
 
(206,206)
     Amortization and other non-cash items
(20,870)
 
(10,451)
 
(5,505)
     Change in:
         
         Future policy benefits and other policyholders’ liabilities
728,898
 
475,721
 
603,349
         Reinsurance recoverable
(819,599)
 
(533,781)
 
(384,087)
         Accrued investment income
(2,686)
 
(10,959)
 
(5,193)
         Receivables from parent and affiliates
(37,402)
 
94,287
 
(30,500)
         Payables to parent and affiliates
7,754
 
(41,496)
 
15,446
         Deferred policy acquisition costs
(966,699)
 
(251,131)
 
(163,154)
         Income taxes payable
(12,338)
 
(67,851)
 
76,532
         Deferred sales inducements
(246,006)
 
(94,526)
 
(71,899)
         Other, net
(34,532)
 
(16,104)
 
(116,754)
CASH FLOWS USED IN OPERATING ACTIVITIES
(995,797)
 
(48,288)
 
(32,773)
           
CASH FLOWS FROM (USED IN) INVESTING ACTIVITIES:
         
     Proceeds from the sale/maturity/prepayment of:
         
         Fixed maturities available for sale
1,843,933
 
1,673,613
 
1,485,142
         Policy loans
115,225
 
150,744
 
110,856
         Commercial mortgage loans
64,520
 
46,286
 
20,553
         Equity securities, available for sale
15,978
 
19,541
 
(47)
         Trading account assets, available for sale
4,527
 
5
 
-
     Payments for the purchase of:
         
         Fixed maturities available for sale
(1,846,086)
 
(2,443,789)
 
(2,019,688)
         Policy loans
(119,752)
 
(117,727)
 
(109,096)
         Commercial mortgage loans
(305,789)
 
(230,550)
 
(126,892)
         Equity securities, available for sale
(6,777)
 
(19,636)
 
-
         Trading account assets, available for sale
-
 
(13,301)
 
(8,803)
     Notes receivable from parent and affiliates, net
55,863
 
(143,419)
 
(8,687)
     Other long term investments, net
(33,684)
 
2,325
 
(9,343)
     Short term investments, net
(73,803)
 
(96,775)
 
43,490
CASH FLOWS USED IN INVESTING ACTIVITIES
(285,845)
 
(1,172,683)
 
(622,515)
           
CASH FLOWS FROM (USED IN) FINANCING  ACTIVITIES:
         
     Policyholders’ account deposits
3,092,710
 
1,937,462
 
2,243,781
     Policyholders’ account withdrawals
(2,328,806)
 
(1,223,565)
 
(1,126,295)
     Net change in securities sold under agreement to repurchase and cash collateral for loaned securities
(128,177)
 
53,994
 
(261,770)
     Dividend to parent
(100,000)
 
-
 
-
     Contribution from parent
10
 
-
 
360,000
     Net change in financing arrangements (maturities 90 days or
     less)
 
72,793
 
 
1,146
 
 
(58,347)
     Net increase in long-term borrowing
895,000
 
-
 
-
CASH FLOWS FROM FINANCING ACTIVITIES
1,503,530
 
769,037
 
1,157,369
     Net increase (decrease) in cash and cash equivalents
221,888
 
(451,934)
 
502,081
     Cash and cash equivalents, beginning of year
143,111
 
595,045
 
92,964
CASH AND CASH EQUIVALENTS, END OF YEAR
$        364,999
 
$            143,111
 
$           595,045
           
SUPPLEMENTAL CASH FLOW INFORMATION
         
     Income taxes (refunded) paid
$        185,220
 
$           (68,108)
 
$          (11,525)
     Interest paid
 $            3,212
 
$                       8
 
$                  573

See Notes to Consolidated Financial Statements

B-4
 
 

 


Pruco Life Insurance Company
Notes to Consolidated Financial Statements

1.  BUSINESS AND BASIS OF PRESENTATION

Pruco Life Insurance Company, or the “Company,” is a wholly owned subsidiary of The Prudential Insurance Company of America, or “Prudential Insurance,” which in turn is an indirect wholly owned subsidiary of Prudential Financial, Inc., or “Prudential Financial.”  Pruco Life Insurance Company was organized in 1971 under the laws of the State of Arizona.  It is licensed to sell life insurance and annuities in the District of Columbia, Guam, and in all States except New York.

The Company has three subsidiaries, including one wholly owned life insurance subsidiary, Pruco Life Insurance Company of New Jersey, or “PLNJ,” and two subsidiaries formed in 2009 for the purpose of holding certain commercial loan investments. Pruco Life Insurance Company and its subsidiaries are together referred to as the Company and all financial information is shown on a consolidated basis. Two additional subsidiaries formerly owned by the Company for the purpose of acquiring fixed income investments were liquidated in 2009. Pruco Life Insurance Company and its subsidiaries are together referred to as the Company and all financial information is shown on a consolidated basis.

PLNJ is a stock life insurance company organized in 1982 under the laws of the state of New Jersey.  It is licensed to sell universal life insurance, variable life insurance, term life insurance, fixed and variable annuities only in New Jersey and New York.

Beginning in March 2010, Prudential Annuities Life Assurance Corporation (“PALAC”), an affiliate of the Company, ceased offering its existing variable annuity products (and where offered, the companion market value adjustment option) to new investors upon the launch of a new product in the Company.   In general, the new product line offers the same optional living benefits and optional death benefits as offered by PALAC’s existing variable annuities.   However, subject to applicable contractual provisions and administrative rules, PALAC will continue to accept subsequent purchase payments on in force contracts under existing annuity products.  These initiatives were implemented to create operational and administrative efficiencies by offering a single product line of annuity products from a more limited group of legal entities.  In addition, by limiting its variable annuity offerings to a single product line sold through one insurer (and its affiliate, for New York sales), the Prudential Annuities business unit of Prudential Financial expects to convey a more focused, cohesive image in the marketplace.

Basis of Presentation
The Consolidated Financial Statements include the accounts of Pruco Life Insurance Company and its subsidiaries.  The Consolidated Financial Statements have been prepared in accordance with accounting principles generally accepted in the United States of America (“U.S. GAAP”).

The Company has extensive transactions and relationships with Prudential Insurance and other affiliates, (as more fully described in Note 13 to the Consolidated Financial Statements).  Due to these relationships, it is possible that the terms of these transactions are not the same as those that would result from transactions among wholly unrelated parties.

Use of Estimates
The preparation of financial statements in conformity with U.S. GAAP requires management to make estimates and assumptions that affect the reported amounts of assets and liabilities and disclosure of contingent assets and liabilities as of the date of the financial statements and the reported amounts of revenues and expenses during the reporting period. Actual results could differ from those estimates.

The most significant estimates include those used in determining deferred policy acquisition costs and related amortization; amortization of sales inducements; valuation of investments including derivatives and the recognition of other-than-temporary impairments; future policy benefits including guarantees; provision for income taxes and valuation of deferred tax assets; and reserves for contingent liabilities, including reserves for losses in connection with unresolved legal matters.

Reclassifications
Certain amounts in prior periods have been reclassified to conform to the current period presentation.


2.  SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES

Investments in Debt and Equity Securities

The Company’s investments in debt and equity securities include fixed maturities; trading account assets; equity securities and short-term investments. The accounting policies related to these are as follows:

Fixed maturities are comprised of bonds, notes and redeemable preferred stock. Fixed maturities classified as “available for sale” are carried at fair value. See Note 10 for additional information regarding the determination of fair value. Interest income, as well as the related amortization of premium and accretion of discount is included in “Net investment income” under the effective yield method. For mortgage-backed and asset-backed securities, the effective yield is based on estimated cash flows, including prepayment assumptions based on data from widely accepted third-party data sources or internal estimates. In addition to prepayment assumptions, cash flow estimates vary based on assumptions regarding the underlying collateral, including default rates and changes in value. These assumptions can significantly impact income recognition and the amount of other-than-temporary impairments recognized in earnings and other comprehensive income. For high credit quality mortgage-backed and asset-backed securities (those rated AA or above), cash flows are provided quarterly, and the amortized cost and effective yield of the security are adjusted as necessary to reflect historical prepayment experience and changes in estimated future prepayments. The adjustments to amortized cost are recorded as a charge or credit to net investment income in accordance with the retrospective method. For asset-backed and mortgage-backed securities rated below AA, the effective yield is adjusted prospectively for any changes in estimated cash flows. See the discussion below on realized investment gains and losses
B-5



2.     SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES (continued)

for a description of the accounting for impairments, as well as the impact of the Company’s adoption on January 1, 2009 of new authoritative guidance for the recognition and presentation of other-than-temporary impairments for debt securities. Unrealized gains and losses on fixed maturities classified as “available for sale,” net of tax, and the effect on deferred policy acquisition costs, deferred sales inducements, future policy benefits that would result from the realization of unrealized gains and losses, are included in “Accumulated other comprehensive income (loss).”

Trading account assets consist primarily of asset-backed securities, public corporate bonds and commercial mortgage-backed securities whose fair values are determined consistent with similar instruments described above under “Fixed Maturity Securities.”  Realized and unrealized gains and losses for these investments are reported in “Other Income.” Interest and dividend income from these investments is reported in “Net investment income.”
 
Equity securities, available for sale are comprised of common stock, non-redeemable preferred stock, and perpetual preferred stock, and are carried at fair value. The associated unrealized gains and losses, net of tax, and the effect on deferred policy acquisition costs, deferred sales inducements and future policy benefits that would result from the realization of unrealized gains and losses, are included in “Accumulated other comprehensive income (loss).” The cost of equity securities is written down to fair value when a decline in value is considered to be other- than- temporary. See the discussion below on realized investment gains and losses for a description of the accounting for impairments. Dividends from these investments are recognized in “Net investment income” when declared.

Commercial mortgage loans consist of commercial mortgage loans and agricultural loans.  Commercial mortgage loans are broken down by class which is based on property type (industrial properties, retail, office, multi-family/apartment, hospitality, and other).

Commercial mortgage loans originated and held for investment are generally carried at unpaid principal balance, net of an allowance for losses.

Interest income, as well as prepayment fees and the amortization of the related premiums or discounts, related to commercial mortgage and other loans, are included in “Net investment income.”

Impaired loans include those loans for which it is probable that amounts due according to the contractual terms of the loan agreement will not all be collected. The Company defines “past due” as principal or interest not collected at least 30 days past the scheduled contractual due date. Interest received on impaired loans, including loans that were previously modified in a troubled debt restructuring, is either applied against the principal or reported as net investment income based on the Company’s assessment as to the collectability of the principal. See Note 3 for additional information about the Company’s past due loans.

The Company discontinues accruing interest on impaired loans after the loans become 90 days delinquent as to principal or interest payments, or earlier when the Company has doubts about collectability. When a loan is deemed to be impaired, any accrued but uncollectible interest on the impaired loan and other loans backed by the same collateral, if any, is charged to interest income in the period the loan is deemed to be impaired. Generally, a loan is restored to accrual status only after all delinquent interest and principal are brought current and, in the case of loans where the payment of interest has been interrupted for a substantial period, a regular payment performance has been established.

The Company reviews the performance and credit quality of the commercial mortgage loan and agricultural loan portfolios on an on-going basis. Loans are placed on watch list status based on a predefined set of criteria and are assigned one of three categories.  Loans are placed on “early warning” status in cases where, based on the Company’s analysis of the loan’s collateral, the financial situation of the borrower or tenants or other market factors, it is believed a loss of principal or interest could occur. Loans are classified as “closely monitored” when it is determined that there is a collateral deficiency or other credit events that may lead to a potential loss of principal or interest. Loans “not in good standing” are those loans where the Company has concluded that there is a high probability of loss of principal, such as when the loan is delinquent or in the process of foreclosure. As described below, in determining our allowance for losses, the Company evaluates each loan on the watch list to determine if it is probable that amounts due according to the contractual terms of the loan agreement will not be collected.

Loan-to-value and debt service coverage ratios are measures commonly used to assess the quality of commercial mortgage loans. The loan-to-value ratio compares the amount of the loan to the fair value of the underlying property collateralizing the loan, and is commonly expressed as a percentage. Loan-to-value ratios greater than 100% indicate that the loan amount exceeds the collateral value. A smaller loan-to-value ratio indicates a greater excess of collateral value over the loan amount. The debt service coverage ratio compares a property’s net operating income to its debt service payments. Debt service coverage ratios less than 1.0 times indicate that property operations do not generate enough income to cover the loan’s current debt payments. A larger debt service coverage ratio indicates a greater excess of net operating income over the debt service payments. The values utilized in calculating these ratios are developed as part of the Company’s periodic review of the commercial mortgage loan and agricultural loan portfolio, which includes an internal appraisal of the underlying collateral value. The Company’s periodic review also includes a quality re-rating process, whereby the internal quality rating originally assigned at underwriting is updated based on current loan, property and market information using a proprietary quality rating system. The loan-to-value ratio is the most significant of several inputs used to establish the internal credit rating of a loan which in turn drives the allowance for losses. Other key factors considered in determining the internal credit rating include debt service coverage ratios, amortization, loan term, estimated market value growth rate and volatility for the property type and region. See Note 3 for additional information related to the loan-to-value ratios and debt service coverage ratios related to the Company’s commercial mortgage and agricultural loan portfolios.


B-6





2.     SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES (continued)

Loans are reported at carrying value, and the allowance for losses includes a loan specific reserve for each impaired loan that has a specifically identified loss and a portfolio reserve for probable incurred but not specifically identified losses. For impaired commercial mortgage loans and agricultural loans the allowances for losses are determined based on the present value of expected future cash flows discounted at the loan’s effective interest rate, or based upon the fair value of the collateral if the loan is collateral dependent. The portfolio reserves for probable incurred but not specifically identified losses in the commercial mortgage and agricultural loan portfolio segments considers the current credit composition of the portfolio based on an internal quality rating, (as described above). The portfolio reserves are determined using past loan experience, including historical credit migration, default probability and loss severity factors by property type. Historical credit migration, default and loss severity factors are updated each quarter based on the Company’s actual loan experience, and are considered together with other relevant qualitative factors in making the final portfolio reserve calculations.

The allowance for losses on commercial mortgage loans and agricultural loans can increase or decrease from period to period based on the factors noted above. “Realized investment gains (losses), net” includes changes in the allowance for losses and changes in value for loans accounted for under the fair value option. “Realized investment gains (losses), net” also includes gains and losses on sales, certain restructurings, and foreclosures.

When a commercial mortgage or other loan is deemed to be uncollectible, any specific valuation allowance associated with the loan is reversed and a direct write down to the carrying amount of the loan is made. The carrying amount of the loan is not adjusted for subsequent recoveries in value.

Policy loans are carried at unpaid principal balances. Interest income on policy loans is recognized in “Net investment income” at the contract interest rate when earned.

Securities repurchase and resale agreements and securities loaned transactions are used to earn spread income, to borrow funds, or to facilitate trading activity. Securities repurchase and resale agreements are generally short term in nature, and therefore, the carrying amounts of these instruments approximate fair value. As part of securities repurchase agreements or securities loan transactions the Company transfers U.S. government and government agency securities and receives cash as collateral. As part of securities resale agreements, the Company transfers cash as collateral and receives U.S. government securities. For securities repurchase agreements and securities loaned transactions used to earn spread income, the cash received is typically invested in cash equivalents, short term investments or fixed maturities.

Securities repurchase and resale agreements that satisfy certain criteria are treated as collateralized financing arrangements. These agreements are carried at the amounts at which the securities will be subsequently resold or reacquired, as specified in the respective agreements. For securities purchased under agreements to resell, the Company’s policy is to take possession or control of the securities and to value the securities daily. Securities to be resold are the same, or substantially the same, as the securities received. For securities sold under agreements to repurchase, the market value of the securities to be repurchased is monitored, and additional collateral is obtained where appropriate, to protect against credit exposure. Securities to be repurchased are the same, or substantially the same as those sold. Income and expenses related to these transactions executed within the insurance subsidiary used to earn spread income are reported as “Net investment income,” however, for transactions used to borrow funds, the associated borrowing cost is reported as interest expense (included in “General, administrative and other expenses”).

Securities loaned transactions are treated as financing arrangements and are recorded at the amount of cash received. The Company obtains collateral in an amount equal to 102% and 105% of the fair value of the domestic and foreign securities, respectively. The Company monitors the market value of the securities loaned on a daily basis with additional collateral obtained as necessary. Substantially all of the Company’s securities loaned transactions are with large brokerage firms. Income and expenses associated with securities loaned transactions used to earn spread income are generally reported as “Net investment income;” however, for securities loaned transactions used for funding purposes the associated rebate is reported as interest expense (included in “General, administrative and other expenses”).

Other long-term investments consist of the derivatives, the Company’s investments in joint ventures and limited partnerships in which the Company does not exercise control, as well as investments in the Company’s own separate accounts, which are carried at fair value, and investment real estate. Joint venture and partnership interests are generally accounted for using the equity method of accounting, except in instances in which the Company’s interest is so minor that it exercises virtually no influence over operating and financial policies. In such instances, the Company applies the cost method of accounting. The Company’s share of net income from investments in joint ventures and partnerships is generally included in “Net investment income.”

Short-term investments primarily consist of highly liquid debt instruments with a maturity of greater than three months and less than twelve months when purchased. These investments are generally carried at fair value and include certain money market investments, short-term debt securities issued by government sponsored entities and other highly liquid debt instruments.

Realized investment gains (losses) are computed using the specific identification method. Realized investment gains and losses are generated from numerous sources, including the sale of fixed maturity securities, equity securities, investments in joint ventures and limited partnerships and other types of investments, as well as adjustments to the cost basis of investments for net other-than-temporary impairments recognized in earnings. Realized investment gains and losses are also generated from prepayment premiums received on private fixed maturity securities, recoveries of principal on previously impaired securities, provisions for losses on commercial mortgage loans and fair value changes on embedded derivatives and free-standing derivatives that do not qualify for hedge accounting treatment.


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2.     SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES (continued)

The Company’s available-for-sale securities with unrealized losses are reviewed quarterly to identify other-than-temporary impairments in value. In evaluating whether a decline in value is other-than-temporary, the Company considers several factors including, but not limited to the following: (1) the extent and the duration of the decline; (2) the reasons for the decline in value (credit event, currency or interest-rate related, including general credit spread widening); and (3) the financial condition of and near-term prospects of the issuer. With regard to available-for-sale equity securities, the Company also considers the ability and intent to hold the investment for a period of time to allow for a recovery of value. When it is determined that a decline in value of an equity security is other-than-temporary, the carrying value of the equity security is reduced to its fair value, with a corresponding charge to earnings.

In addition, in April 2009, the Financial Accounting Standards Board (“FASB”) revised the authoritative guidance for the recognition and presentation of other-than-temporary impairments for debt securities. The Company early adopted this guidance on January 1, 2009.  Prior to the adoption of this guidance the Company was required to record an other-than-temporary impairment for a debt security unless it could assert that it had both the intent and ability to hold the security for a period of time sufficient to allow for a recovery in its’ fair value to its amortized cost basis.  This revised guidance indicates that an other-than-temporary impairment must be recognized in earnings for a debt security in an unrealized loss position when an entity either (a) has the intent to sell the debt security or (b) more likely than not will be required to sell the debt security before its anticipated recovery. For all debt securities in unrealized loss positions that do not meet either of these two criteria, the guidance requires that the Company analyze its ability to recover the amortized cost by comparing the net present value of projected future cash flows with the amortized cost of the security. The net present value is calculated by discounting the Company’s best estimate of projected future cash flows at the effective interest rate implicit in the debt security prior to impairment. The Company may use the estimated fair value of collateral as a proxy for the net present value if it believes that the security is dependent on the liquidation of collateral for recovery of its investment. If the net present value is less than the amortized cost of the investment, an other-than-temporary impairment is recognized. In addition to the above mentioned circumstances, the Company also recognizes an other-than-temporary impairment in earnings when a foreign currency denominated security in an unrealized loss position approaches maturity.

Under the authoritative guidance for the recognition and presentation of other-than-temporary impairments, when an other-than-temporary impairment of a debt security has occurred, the amount of the other-than-temporary impairment recognized in earnings depends on whether the Company intends to sell the security or more likely than not will be required to sell the security before recovery of its amortized cost basis. If the debt security meets either of these two criteria, the other-than-temporary impairment recognized in earnings is equal to the entire difference between the security’s amortized cost basis and its fair value at the impairment measurement date. For other-than-temporary impairments of debt securities that do not meet these two criteria, the net amount recognized in earnings is equal to the difference between the amortized cost of the debt security and its net present value calculated as described above. Any difference between the fair value and the net present value of the debt security at the impairment measurement date is recorded in “Other comprehensive income (loss).” Unrealized gains or losses on securities for which an other-than-temporary impairment has been recognized in earnings is tracked as a separate component of “Accumulated other comprehensive income (loss).”  Prior to the adoption of this guidance in 2009, an other-than-temporary impairment recognized in earnings for debt securities was equal to the total difference between amortized cost and fair value at the time of impairment.

For debt securities, the split between the amount of an other-than-temporary impairment recognized in other comprehensive income and the net amount recognized in earnings is driven principally by assumptions regarding the amount and timing of projected cash flows. For mortgage-backed and asset-backed securities, cash flow estimates consider the payment terms of the underlying assets backing a particular security, including prepayment assumptions, and are based on data from widely accepted third-party data sources or internal estimates. In addition to prepayment assumptions, cash flow estimates include assumptions regarding the underlying collateral including default rates and recoveries which vary based on the asset type and geographic location, as well as the vintage year of the security. For structured securities, the payment priority within the tranche structure is also considered. For all other debt securities, cash flow estimates are driven by assumptions regarding probability of default and estimates regarding timing and amount of recoveries associated with a default. The Company has developed these estimates using information based on its historical experience as well as using market observable data, such as industry analyst reports and forecasts, sector credit ratings and other data relevant to the collectability of a security, such as the general payment terms of the security and the security’s position within the capital structure of the issuer.

The new cost basis of an impaired security is not adjusted for subsequent increases in estimated fair value.  In periods subsequent to the recognition of an other-than-temporary impairment, the impaired security is accounted for as if it had been purchased on the measurement date of the impairment. For debt securities, the discount (or reduced premium) based on the new cost basis may be accreted into net investment income in future periods, including increases in cash flow on a prospective basis.

Cash and Cash Equivalents

Cash and cash equivalents include cash on hand, amounts due from banks, certain money market investments, and other debt issues with maturities of three months or less when purchased. The Company also engages in overnight borrowing and lending of funds with Prudential Financial and affiliates which are considered cash and cash equivalents.




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2.     SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES (continued)

Deferred Policy Acquisition Costs

Costs that vary with and that are related primarily to the production of new insurance and annuity products are deferred to the extent such costs are deemed recoverable from future profits. Such deferred policy acquisition costs (“DAC”) include commissions, costs of policy issuance and underwriting, and variable field office expenses that are incurred in producing new business. In each reporting period, capitalized DAC is amortized. DAC is subject to recoverability testing at the end of each reporting period to ensure that the capitalized amounts do not exceed the present value of anticipated gross profits or premiums less benefits and maintenance expenses, as applicable. DAC, for applicable products, is adjusted for the impact of unrealized gains or losses on investments as if these gains or losses had been realized, with corresponding credits or charges included in “Accumulated other comprehensive income (loss).”

Policy acquisition costs are deferred and amortized over the expected life of the contracts (approximately 25 – 99 years) in proportion to gross profits arising principally from investment results, mortality and expense margins, and surrender charges, based on historical and anticipated future experience, which is updated periodically. The Company uses a reversion to the mean approach to derive the future rate of return assumptions. However, if the projected future rate of return calculated using this approach is greater than the maximum future rate of return assumption, the maximum future rate of return is utilized. In addition to the gross profit components previously mentioned, we also include the impact of the embedded derivatives associated with certain optional living benefit features of the Company’s variable annuity contracts and related hedging activities in actual gross profits used as the basis for calculating current period amortization, regardless of which affiliated legal entity this activity occurs. In calculating gross profits, profits and losses related to contracts issued by the Company that are reported in affiliated legal entities other than the Company as a result of, for example, reinsurance agreements with those affiliated entities are also included. The Company is an indirect subsidiary of Prudential Financial (an SEC registrant) and has extensive transactions and relationships with other subsidiaries of Prudential Financial, including reinsurance agreements. See Note 13 in the Consolidated Financial Statements.  Incorporating all product-related profits and losses in gross profits, including those that are reported in affiliated legal entities, produces a DAC amortization pattern representative of the economics of the products. The effect of changes to estimated gross profits on unamortized deferred acquisition costs is reflected in “Amortization of deferred policy acquisition costs” in the period such estimated gross profits are revised.

For some products, policyholders can elect to modify product benefits, features, rights or coverages by exchanging a contract for a new contract or by amendment, endorsement, or rider to a contract, or by the election of a feature or coverage within a contract. These transactions are known as internal replacements. If policyholders surrender traditional life insurance policies in exchange for life insurance policies that do not have fixed and guaranteed terms, the Company immediately charges to expense the remaining unamortized DAC on the surrendered policies. For other internal replacement transactions, except those that involve the addition of a non-integrated contract feature that does not change the existing base contract, the unamortized DAC is immediately charged to expense if the terms of the new policies are not substantially similar to those of the former policies. If the new terms are substantially similar to those of the earlier policies, the DAC is retained with respect to the new policies and amortized over the expected life of the new policies.

Reinsurance recoverables

Reinsurance recoverables include corresponding payables and receivables associated with reinsurance arrangements with affiliates. For additional information about these arrangements see Note 13 to the Financial Statements.

Separate Account Assets and Liabilities

Separate account assets are reported at fair value and represent segregated funds, which are invested for certain policyholders and other customers. The assets consist primarily of equity securities, fixed maturities, real estate related investments, real estate mortgage loans and short term investments and derivative instruments. The assets of each account are legally segregated and are generally not subject to claims that arise out of any other business of the Company. Investment risks associated with market value changes are borne by the customers, except to the extent of minimum guarantees made by the Company with respect to certain accounts. Separate account liabilities primarily represent the contractholder’s account balance in separate account assets and to a lesser extent borrowings of the separate account.  See Note 7 to the Consolidated Financial Statements for additional information regarding separate account arrangements with contractual guarantees. The investment income and realized investment gains or losses from separate accounts generally accrue to the policyholders and are not included in the Consolidated Statements of Operations. Mortality, policy administration and surrender charges assessed against the accounts are included in “Policy charges and fee income.” Asset administration fees charged to the accounts are included in “Asset administration fees.”

Deferred sales inducements

The Company provides sales inducements to contractholders, which primarily reflect an up-front bonus added to the contractholder's initial deposit for certain annuity contracts.  These costs are deferred and recognized in “Deferred sales inducements”.  They are amortized using the same methodology and assumptions used to amortize DAC. Sales inducements balances are subject to recoverability testing at the end of each reporting period to ensure that the capitalized amounts do not exceed the present value of anticipated gross profits. The Company records amortization of deferred sales inducements in “Interest credited to policyholders’ account balances.”



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2.     SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES (continued)

Other Assets and Other Liabilities

Other assets consist primarily of premiums due, certain restricted assets, and receivables resulting from sales of securities that had not yet settled at the balance sheet date. Other liabilities consist primarily of accrued expenses, technical overdrafts, derivatives, and payables resulting from purchases of securities that had not yet been settled at the balance sheet date.

Future Policy Benefits

The Company’s liability for future policy benefits is primarily comprised of the present value of estimated future payments to or on behalf of policyholders, where the timing and amount of payment depends on policyholder mortality or morbidity, less the present value of future net premiums. For life insurance and annuity products, expected mortality and morbidity is generally based on the Company’s historical experience or standard industry tables including a provision for the risk of adverse deviation on our term life products. Interest rate assumptions are based on factors such as market conditions and expected investment returns. Although mortality and morbidity and interest rate assumptions are “locked-in” upon the issuance of new insurance or annuity products with fixed and guaranteed terms, significant changes in experience or assumptions may require the Company to provide for expected future losses on a product by establishing premium deficiency reserves. Premium deficiency reserves, if required, are determined based on assumptions at the time the premium deficiency reserve is established and do not include a provision for the risk of adverse deviation. The Company’s liability for future policy benefits also includes net liabilities for guarantee benefits related to certain nontraditional long-duration life and annuity contracts, which are discussed more fully in Note 7, and certain unearned revenues.

Policyholders’ Account Balances

The Company’s liability for policyholders’ account balances represents the contract value that has accrued to the benefit of the policyholder as of the balance sheet date. This liability is generally equal to the accumulated account deposits, plus interest credited, less policyholders’ withdrawals and other charges assessed against the account balance. These policyholders’ account balances also include a provision for benefits under non-life contingent payout annuities and certain unearned revenues.

Contingent Liabilities

Amounts related to contingent liabilities are accrued if it is probable that a liability has been incurred and an amount is reasonably estimable. Management evaluates whether there are incremental legal or other costs directly associated with the ultimate resolution of the matter that are reasonably estimable and, if so, they are included in the accrual.

Insurance Revenue and Expense Recognition

Premiums from individual life products, other than interest-sensitive life contracts, are recognized when due. When premiums are due over a significantly shorter period than the period over which benefits are provided, any gross premium in excess of the net premium (i.e., the portion of the gross premium required to provide for all expected future benefits and expenses) is deferred and recognized into revenue in a constant relationship to insurance in force. Benefits are recorded as an expense when they are incurred. A liability for future policy benefits is recorded when premiums are recognized using the net premium method.

Certain individual annuity contracts provide the holder a guarantee that the benefit received upon death or annuitization will be no less than a minimum prescribed amount. These benefits are accounted for as insurance contracts and are discussed in further detail in Note 7. The Company also provides contracts with certain living benefits which are accounted for as embedded derivatives. These contracts are discussed in further detail in Note 7.

Amounts received as payment for interest-sensitive contracts, are reported as deposits to “Policyholders’ account balances.” Revenues from these contracts are reflected in “Policy charges and fee income” consisting primarily of fees assessed during the period against the policyholders’ account balances for mortality charges, policy administration charges and surrender charges. In addition to fees, the Company earns investment income from the investment of policyholders’ deposits in the Company’s general account portfolio. Fees assessed that represent compensation to the Company for services to be provided in future periods and certain other fees are deferred and amortized into revenue over the life of the related contracts in proportion to estimated gross profits. Benefits and expenses for these products include claims in excess of related account balances, expenses of contract administration, interest credited to policyholders’ account balances and amortization of DAC. Premiums, benefits and expenses are stated net of reinsurance ceded to other companies. Estimated reinsurance recoverables and the cost of reinsurance are recognized over the life of the reinsured policies using assumptions consistent with those used to account for the underlying policies.

Asset Administration Fees

The Company receives asset administration fee income from policyholders’ account balances invested in The Prudential Series Funds or, “PSF,” which are a portfolio of mutual fund investments related to the Company’s separate account products. Also the Company receives fee income calculated on contractholder separate account balances invested in the Advanced Series Trust Funds (see Note 13 to the Consolidated Financial Statements). In addition, the Company receives fees from policyholders’ account balances invested in funds managed by companies other than affiliates of Prudential Insurance. Asset administration fees are recognized as income when earned.

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2.  SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES (continued)

Derivative Financial Instruments

Derivatives are financial instruments whose values are derived from interest rates, financial indices, or the values of securities. Derivative financial instruments generally used by the Company include swaps, futures, forwards and options which are contracted in the over-the-counter market with an affiliate. Derivative positions are carried at fair value, generally by obtaining quoted market prices or through the use of valuation models. Values can be affected by changes in interest rates, financial indices, values of securities, credit spreads, market volatility, expected returns and liquidity. Values can also be affected by changes in estimates and assumptions, including those related to counterparty behavior and non performance risk, used in valuation models.

Derivatives are used to manage the characteristics of the Company’s asset/liability mix to manage the interest rate and currency characteristics of assets or liabilities. Additionally, derivatives may be used to seek to reduce exposure to interest rate, credit, foreign currency and equity risks associated with assets held or expected to be purchased or sold, and liabilities incurred or expected to be incurred.

Derivatives are recorded either as assets, within “Other long-term investments,” or as liabilities, within “Other liabilities,” except for embedded derivatives, which are recorded with the associated host contract. The Company nets the fair value of all derivative financial instruments with its affiliated counterparty for which a master netting arrangement has been executed. As discussed below and in Note 11, all realized and unrealized changes in fair value of derivatives, with the exception of the effective portion of cash flow hedges, are recorded in current earnings. Cash flows from these derivatives are reported in the operating and investing activities sections in the Statements of Cash Flows.

The Company designates derivatives as either (1) a hedge of a forecasted transaction or of  the variability of cash flows to be received or paid related to a recognized asset or liability (“cash flow” hedge), or (2) a derivative that does not qualify for hedge accounting.

To qualify for hedge accounting treatment, a derivative must be highly effective in mitigating the designated risk of the hedged item. Effectiveness of the hedge is formally assessed at inception and throughout the life of the hedging relationship. Even if a derivative qualifies for hedge accounting treatment, there may be an element of ineffectiveness of the hedge. Under such circumstances, the ineffective portion is recorded in “Realized investment gains (losses), net.”

The Company formally documents at inception all relationships between hedging instruments and hedged items, as well as its risk-management objective and strategy for undertaking various hedge transactions. This process includes linking all derivatives designated as cash flow hedges to specific assets and liabilities on the balance sheet or to forecasted transactions.

When a derivative is designated as a cash flow hedge and is determined to be highly effective, changes in its fair value are recorded in “Accumulated other comprehensive income (loss)” until earnings are affected by the variability of cash flows being hedged (e.g., when periodic settlements on a variable-rate asset or liability are recorded in earnings). At that time, the related portion of deferred gains or losses on the derivative instrument is reclassified and reported in the income statement line item associated with the hedged item.

If it is determined that a derivative no longer qualifies as an effective cash flow hedge, or management removes the hedge designation, the derivative will continue to be carried on the balance sheet at its fair value, with changes in fair value recognized currently in “Realized investment gains (losses), net.” The asset or liability under a fair value hedge will no longer be adjusted for changes in fair value and the existing basis adjustment is amortized to the income statement line associated with the asset or liability. The component of “Accumulated other comprehensive income (loss)” related to discontinued cash flow hedges is amortized to the income statement line associated with the hedged cash flows consistent with the earnings impact of the original hedged cash flows.

When hedge accounting is discontinued because it is probable that the forecasted transaction will not occur by the end of the specified time period, the derivative will continue to be carried on the balance sheet at its fair value, with changes in fair value recognized currently in “Realized investment gains (losses), net.” Gains and losses that were in “Accumulated other comprehensive income (loss)” pursuant to the hedge of a forecasted transaction are recognized immediately in “Realized investment gains (losses), net.”
 
If a derivative does not qualify for hedge accounting, all changes in its fair value, including net receipts and payments, are included in “Realized investment gains (losses), net” without considering changes in the fair value of the economically associated assets or liabilities.
 
The Company is a party to financial instruments that contain derivative instruments that are “embedded” in the financial instruments. At inception, the Company assesses whether the economic characteristics of the embedded derivative are clearly and closely related to the economic characteristics of the remaining component of the financial instrument (i.e., the host contract) and whether a separate instrument with the same terms as the embedded instrument would meet the definition of a derivative instrument. When it is determined that (1) the embedded derivative possesses economic characteristics that are not clearly and closely related to the economic characteristics of the host contract, and (2) a separate instrument with the same terms would qualify as a derivative instrument, the embedded derivative is separated from the host contract, carried at fair value, and changes in its fair value are included in “Realized investment gains/(losses), net.” For certain financial instruments that contain an embedded derivative that otherwise would need to be bifurcated and reported at fair value, the Company may elect to classify the entire instrument as an Other long-term investments and report it within “Other long-term investments.”

The Company sells variable annuity contracts that include features that may be treated from an accounting perspective as embedded derivatives. The Company has reinsurance agreements to transfer the risk related to most of these embedded derivatives to an affiliate, Pruco Reinsurance Ltd. (“Pruco Re”). These embedded derivatives are carried at fair value and included in “Future policy benefits and other policyholder liabilities” and
 
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2.  SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES (continued)

“Reinsurance recoverable.” Changes in “Realized investment gains/(losses), net” are based on the change in value of the underlying contractual guarantees, which are determined using valuation models.

The Company, excluding its subsidiaries, also sells certain universal life products that contain a no-lapse guarantee provision that is reinsured with an affiliate Universal Prudential Arizona Reinsurance Company (“UPARC”). The reinsurance of this no-lapse guarantee results in an embedded derivative that incurs market risk primarily in the form of interest rate risk. Interest rate sensitivity can result in changes in the value of the underlying contractual guarantees that are carried at fair value and included in “Reinsurance recoverables”, and changes in “Realized investment gains/(losses), net.”

Income Taxes
 
The Company is a member of the consolidated federal income tax return of Prudential Financial and primarily files separate company state and local tax returns. Pursuant to the tax allocation arrangement with Prudential Financial, total federal income tax expense is determined on a separate company basis. Members with losses record tax benefits to the extent such losses are recognized in the consolidated federal tax provision.

Deferred income taxes are recognized, based on enacted rates, when assets and liabilities have different values for financial statement and tax reporting purposes. A valuation allowance is recorded to reduce a deferred tax asset to the amount expected to be realized.

The Company’s liability for income taxes includes the liability for unrecognized tax benefits and interest and penalties which relate to tax years still subject to review by the Internal Revenue Service (“IRS”) or other taxing jurisdictions. Audit periods remain open for review until the statute of limitations has passed. Generally, for tax years which produce net operating losses, capital losses or tax credit carryforwards (“tax attributes”), the statute of limitations does not close, to the extent of these tax attributes, until the expiration of the statute of limitations for the tax year in which they are fully utilized. The completion of review or the expiration of the statute of limitations for a given audit period could result in an adjustment to the liability for income taxes. The Company classifies all interest and penalties related to tax uncertainties as income tax expense. See Note 9 for additional information regarding income taxes.

Adoption of New Accounting Pronouncements

In July 2010, the FASB issued updated guidance that requires enhanced disclosures related to the allowance for credit losses and the credit quality of a company’s financing receivable portfolio. The disclosures as of the end of a reporting period are effective for interim and annual reporting periods ending on or after December 15, 2010. The Company adopted this guidance effective December 31, 2010. The required disclosures are included above and in Note 3. The disclosures about activity that occurs during a reporting period are effective for interim and annual reporting periods beginning after December 15, 2010. The Company will provide these required disclosures in the interim reporting period ended March 31, 2011.  In January 2011, the FASB deferred the disclosures required by this guidance related to troubled debt restructurings. The disclosures will be effective, and the Company will provide these disclosures, concurrent with the effective date of proposed guidance for determining what constitutes a troubled debt restructuring.
 
In March 2010, the FASB issued updated guidance that amends and clarifies the accounting for credit derivatives embedded in interests in securitized financial assets. This new guidance eliminates the scope exception for embedded credit derivatives (except for those that are created solely by subordination) and provides new guidance on how the evaluation of embedded credit derivatives is to be performed. This new guidance is effective for the first interim reporting period beginning after June 15, 2010. The Company’s adoption of this guidance effective with the interim reporting period ending September 30, 2010 did not have a material effect on the Company’s financial position, results of operations, and financial statement disclosures.

In January 2010, the FASB issued updated guidance that requires new fair value disclosures about significant transfers between Level 1 and 2 measurement categories and separate presentation of purchases, sales, issuances, and settlements within the roll forward of Level 3 activity.  Also, this updated fair value guidance clarifies the disclosure requirements about level of disaggregation and valuation techniques and inputs. This new guidance is effective for interim and annual reporting periods beginning after December 15, 2009, except for the disclosures about purchases, sales, issuances, and settlements in the roll forward of Level 3 activity, which are effective for interim and annual reporting periods beginning after December 15, 2010. The Company adopted the effective portions of this guidance on January 1, 2010. The required disclosures are provided in Note 10 and Note 11.  The Company will provide the required disclosures about purchases, sales, issuances, and settlements in the roll forward of Level 3 activity in the interim reporting period ending March 31, 2011.

In September 2009, the FASB issued updated guidance for the fair value measurement of investments in certain entities that calculate net asset value per share including certain alternative investments such as hedge funds, private equity funds, and venture capital funds. This guidance allows companies to determine the fair value of such investments using net asset value (“NAV”) as a practical expedient if the fair value of the investment is not readily determinable and the investee entity issues financial statements in accordance with measurement principles for investment companies. Use of this practical expedient is prohibited if it is probable the investment will be sold at something other than NAV. This guidance also requires new disclosures for each major category of alternative investments. It was effective for the first annual or interim reporting period ending after December 15, 2009. The Company’s adoption of this guidance effective December 31, 2009 did not have a material effect on the Company’s consolidated financial position, results of operations and financial statement disclosures.

In August 2009, the FASB issued updated guidance for the fair value measurement of liabilities. This guidance provides clarification on how to measure fair value in circumstances in when a quoted price in an active market for the identical liability is not available. This guidance also clarifies that restrictions preventing the transfer of a liability should not be considered as a separate input or adjustment in the measurement of fair value. The
 
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2.   SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES (continued)

Company adopted this guidance effective with the annual reporting period ended December 31, 2009, and the adoption did not have a material impact on the Company’s consolidated financial position, results of operations, and financial statement disclosures.

In June 2009, the FASB issued authoritative guidance for the FASB’s Accounting Standards Codification TM as the source of authoritative U.S. GAAP. The Codification is not intended to change U.S. GAAP but is a new structure which organizes accounting pronouncements by accounting topic. This guidance is effective for financial statements issued for interim and annual periods ending after September 15, 2009. The Company’s adoption of this guidance effective with the interim reporting period ending September 30, 2009 impacted the way the Company references U.S. GAAP accounting standards in the financial statements.

In April 2009, the FASB revised the authoritative guidance for disclosures about fair value of financial instruments. This new guidance requires disclosures about fair value of financial instruments for interim reporting periods similar to those included in annual financial statements. This guidance is effective for interim reporting periods ending after June 15, 2009. The Company adopted this guidance effective with the interim period ending June 30, 2009.

In April 2009, the FASB revised the authoritative guidance for the recognition and presentation of other-than-temporary impairments. This new guidance amends the other-than-temporary impairment guidance for debt securities and expands the presentation and disclosure requirements of other-than-temporary impairments on debt and equity securities in the financial statements. This guidance also requires that the required annual disclosures for debt and equity securities be made for interim reporting periods. This guidance does not amend existing recognition and measurement guidance related to other-than-temporary impairments of equity securities. This guidance is effective for interim and annual reporting periods ending after June 15, 2009, with early adoption permitted for periods ending after March 15, 2009. The Company early adopted this guidance effective January 1, 2009, which resulted in a net after-tax increase to retained earnings and decrease to accumulated other comprehensive income (loss) of $19.6 million. The disclosures required by this new guidance are provided in Note 3. See “Investments and Investment-Related Liabilities” above for more information.

In April 2009, the FASB revised the authoritative guidance for fair value measurements and disclosures to provide guidance on (1) estimating the fair value of an asset or liability if there was a significant decrease in the volume and level of trading activity for these assets or liabilities, and (2) identifying transactions that are not orderly.  Further, this new guidance requires additional disclosures about fair value measurements in interim and annual periods. This guidance is effective for interim and annual reporting periods ending after June 15, 2009, and shall be applied prospectively. Early adoption is permitted for periods ending after March 15, 2009. The Company’s early adoption of this guidance effective January 1, 2009 did not have a material effect on the Company’s consolidated financial position or results of operations. The disclosures required by this revised guidance are provided in Note 10.

In October 2008, the FASB revised the authoritative guidance on determining the fair value of a financial asset when the market for that asset is not active.  This guidance clarifies the application of fair value measurements in a market that is not active and applies to financial assets within the scope of accounting pronouncements that require or permit fair value measurements. The guidance was effective upon issuance, including prior periods for which financial statements had not been issued.  The Company’s adoption of this guidance effective September 30, 2008 did not have a material effect on the Company’s consolidated financial position or results of operations.

In March 2008, the FASB issued authoritative guidance for derivative instruments and hedging activities which  amends and expands the disclosure requirements for derivative instruments and hedging activities by requiring companies to provide enhanced disclosures about (a) how and why an entity uses derivative instruments, (b) how derivative instruments and related hedged items are accounted for, and (c) how derivative instruments and related hedged items affect an entity’s financial position, financial performance, and cash flows. The Company’s adoption of this guidance effective January 1, 2009 did not have a material effect on the Company’s consolidated financial position or results of operations. The required disclosures are provided in Note 11.

In February 2008, the FASB revised the authoritative guidance for the accounting for transfers of financial assets and repurchase financing transactions. The new guidance provides recognition and derecognition guidance for a repurchase financing transaction, which is a repurchase agreement that relates to a previously transferred financial asset between the same counterparties that is entered into contemporaneously with or in contemplation of, the initial transfer. The guidance is effective for fiscal years beginning after November 15, 2008. The Company’s adoption of this guidance on a prospective basis effective January 1, 2009 did not have a material effect on the Company’s consolidated financial position or results of operations.

In February 2008, the FASB revised the authoritative guidance which delays the effective date of the authoritative guidance related to fair value measurements and disclosures for nonfinancial assets and nonfinancial liabilities, except for items that are recognized or disclosed at fair value in the financial statements on a recurring basis (at least annually), to fiscal years beginning after November 15, 2008, and interim periods within those fiscal years. The Company’s adoption of this guidance effective January 1, 2009 did not have a material effect on the Company’s consolidated financial position or results of operations.

In January 2008, the FASB issued authoritative guidance for application of the shortcut method to hedge accounting with respect to the conditions that must be met to apply the shortcut method for assessing hedge effectiveness. This new guidance was effective for hedging relationships designated on or after January 1, 2008. The Company’s adoption of this guidance effective January 1, 2008 did not have a material effect on the Company’s consolidated financial position or results of operations.

B-13



2.   SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES (continued)

In February 2007, the FASB issued authoritative guidance on the fair value option for financial assets and financial liabilities. This guidance provides companies with an option to report selected financial assets and liabilities at fair value, with the associated changes in fair value reflected in the Consolidated Statements of Operations. The Company adopted this guidance effective January 1, 2008.

In September 2006, the FASB issued authoritative guidance on fair value measurements. This guidance defines fair value, establishes a framework for measuring fair value, and expands disclosures about fair value measurements. This guidance does not change which assets and liabilities are required to be recorded at fair value, but the application of this guidance could change practices in determining fair value.  The Company adopted this guidance effective January 1, 2008.  See Note 10 for more information on fair value measurements guidance.

Future Adoption of New Accounting Pronouncements

In October 2010, the FASB issued guidance to address diversity in practice regarding the interpretation of which costs relating to the acquisition of new or renewal insurance contracts qualify for deferral. Under the new guidance acquisition costs are to include only those costs that are directly related to the acquisition or renewal of insurance contracts by applying a model similar to the accounting for loan origination costs. An entity may defer incremental direct costs of contract acquisition that are incurred in transactions with independent third parties or employees as well as the portion of employee compensation costs related to underwriting, policy issuance and processing, medical inspection, and contract selling for successfully negotiated contracts. Additionally, an entity may capitalize as a deferred acquisition cost only those advertising costs meeting the capitalization criteria for direct-response advertising. This change is effective for fiscal years beginning after December 15, 2011 and interim periods within those years. Early adoption as of the beginning of a fiscal year is permitted. The guidance is to be applied prospectively upon the date of adoption, with retrospective application permitted, but not required. The Company will adopt this guidance effective January 1, 2012. The Company is currently assessing the impact of the guidance on the Company’s consolidated financial position, results of operations, and financial statement disclosures.

In April 2010, the FASB issued guidance clarifying that an insurance entity should not consider any separate account interests in an investment held for the benefit of policyholders to be the insurer’s interests, and should not combine those interests with its general account interest in the same investment when assessing the investment for consolidation, unless the separate account interests are held for a related party policyholder, whereby consolidation of such interests must be considered under applicable variable interest guidance. This guidance is effective for interim and annual periods beginning after December 15, 2010 and retrospectively to all prior periods upon the date of adoption, with early adoption permitted. The
Company’s adoption of this guidance effective January 1, 2011 is not expected to have a material effect on the Company’s consolidated financial position, results of operations, and financial statement disclosures.


3.  INVESTMENTS
 
Fixed Maturities and Equity Securities

The following tables provide information relating to fixed maturities and equity securities (excluding investments classified as trading) as of the dates indicated:


   
December  31, 2010
   
Amortized Cost
 
Gross Unrealized Gains
 
Gross Unrealized Losses
 
Fair Value
 
Other-than-temporary impairments
 in AOCI (3)
 
   
(in thousands)
Fixed maturities, available for sale
  
   
  
   
  
   
  
           
U.S. Treasury securities and obligations of U.S. government authorities and agencies
  
$
223,442
  
$
4,563
  
$
43
  
$
227,962
 
  $
-
 
Obligations of U.S. states and their political subdivisions
  
 
25,126
  
 
66
  
 
1,063
  
 
24,129
 
  
-
 
Foreign government bonds
  
 
48,725
  
 
5,984
  
 
-
  
 
54,709
 
  
-
 
Corporate securities
  
 
4,090,968
   
292,696
  
 
13,467
  
 
4,370,197
   
(694)
 
Asset-backed securities(1)
   
417,339
   
22,316
   
30,077
   
409,578
   
(37,817)
 
Commercial mortgage-backed securities
   
546,056
   
34,711
   
247
   
580,520
   
-
 
Residential mortgage-backed securities (2)
  
 
350,173
  
 
25,228
  
 
193
  
 
375,208
   
(1,437)
 
Total fixed maturities, available for sale
  
$
5,701,829
  
$
385,564
  
$
45,090
  
$
6,042,303
 
$
(39,948)
 
 
  
   
  
   
  
   
  
           
Equity securities, available for sale
  
$
17,964
  
$
3,352
  
$
1,909
 
$
19,407
       
                                 
(1) Includes credit tranched securities collateralized by sub-prime mortgages, auto loans, credit cards, education loans, and other asset types.
(2) Includes publicly traded agency pass-through securities and collateralized mortgage obligations.
(3) Represents the amount of other-than-temporary impairment losses in “Accumulated other comprehensive income (loss),” or “AOCI,” which were not included in earnings under new authoritative accounting guidance.  Amount excludes $15 million of net unrealized gains (losses) on impaired securities relating to changes in the value of such securities subsequent to the impairment measurement date.
 
 
 
 
 
 
B-14


 
 
3.  INVESTMENTS (continued)
   
December  31, 2009
   
Amortized Cost
 
Gross Unrealized Gains
 
Gross Unrealized Losses
 
Fair Value
 
Other-than-temporary impairments
 in AOCI (3)
 
   
(in thousands)
Fixed maturities, available for sale
  
   
  
   
  
   
  
           
U.S. Treasury securities and obligations of U.S. government authorities and agencies
  
$
169,849
  
$
2,270
  
$
459
  
$
171,660
 
  $
          -
 
Obligations of U.S. states and their political subdivisions
  
 
16,924
  
 
-
  
 
922
  
 
16,002
 
  
             -
 
Foreign government bonds
  
 
39,405
  
 
5,157
  
 
287
  
 
44,275
 
  
             -
 
Corporate securities
  
 $
    3,802,403
  
 $
181,748
  
 $
26,354
  
 $
3,957,797
 
$
(2,635)
 
Asset-backed securities(1)
   
468,747
   
21,638
   
39,604
   
450,781
   
        (45,134)
 
Commercial mortgage-backed securities
   
494,023
   
12,224
   
4,631
   
501,616
   
             -
 
Residential mortgage-backed securities (2)
  
 
678,026
  
 
35,559
  
 
1,643
  
 
711,942
   
          (1,826)
 
Total fixed maturities, available for sale
  
$
5,669,377
  
$
258,596
  
$
73,900
  
$
5,854,073
 
$
(49,595)
 
 
  
   
  
   
  
   
  
           
Equity securities, available for sale
  
$
27,332
  
$
1,663
  
$
1,353
  
$
27,642
       
                                 
(1) Includes credit tranched securities collateralized by sub-prime mortgages, auto loans, credit cards, education loans, and other asset types.
(2) Includes publicly traded agency pass-through securities and collateralized mortgage obligations.
(3) Represents the amount of other-than-temporary impairment losses in “Accumulated other comprehensive income (loss),” or “AOCI,” which were not included in earnings under new authoritative accounting guidance.  Amount excludes $(24) million of net unrealized gains (losses) on impaired securities relating to changes in the value of such securities subsequent to the impairment measurement date.
 
The amortized cost and fair value of fixed maturities by contractual maturities at December 31, 2010, are as follows:
 
   
Available for Sale
    
   
  
Amortized Cost
  
Fair Value
    
   
  
(in thousands)
Due in one year or less
 
$
371,910
 
$        375,268
 
Due after one year through five years
   
1,745,335
 
1,859,455
 
Due after five years through ten years
   
1,708,560
 
1,842,996
 
Due after ten years
   
562,456
 
599,278
 
Asset-backed securities
   
417,339
   
409,578
 
Commercial mortgage-backed securities
   
546,056
   
580,520
 
Residential mortgage-backed securities
   
350,173
   
375,208
 
Total
 
$
5,701,829
 
$
6,042,303
 
   
  
   
  
 

Actual maturities may differ from contractual maturities because issuers may have the right to call or prepay obligations. Asset-backed, commercial mortgage-backed, and residential mortgage-backed securities are shown separately in the table above, as they are not due at a single maturity date.

The following table depicts the sources of fixed maturity proceeds and related gross investment gains (losses), as well as losses on impairments of both fixed maturities and equity securities:

   
2010
 
2009
 
2008
 
   
(in thousands)
 
Fixed maturities, available for sale:
             
               
Proceeds from sales
$
788,657
$
572,902
$
1,070,088
 
Proceeds from maturities/repayments
 
919,875
 
1,100,012
 
416,196
 
Gross investment gains from sales, prepayments and maturities
 
45,098
 
17,375
 
13,949
 
Gross investment losses from sales and maturities
 
(2,497)
 
(19,291)
 
(6,516)
 
               
               
Fixed maturity and equity security impairments:
             
               
Net writedowns for other-than-temporary impairment losses on fixed maturities recognized in earnings (1)
$
(11,811)
$
(31,896)
$
(57,790)
 
               
Writedowns for other-than-temporary impairment losses on equity securities
$
(147)
$
(2,259)
$
(22)
 
 
(1) Effective with the adoption of new authoritative guidance January 1, 2009, excludes the portion of other-than-temporary impairments recorded in “Other comprehensive income (loss),” representing any difference between the fair value of the impaired debt security and the net present value of its projected future cash flows at the time of impairment.
 
B-15


 

 
3.  INVESTMENTS (continued)

As discussed in Note 2, a portion of certain other-than-temporary impairment (“OTTI”) losses on fixed maturity securities are recognized in “Other comprehensive income (loss)” (“OCI”). The net amount recognized in earnings (“credit loss impairments”) represents the difference between the amortized cost of the security and the net present value of its projected future cash flows discounted at the effective interest rate implicit in the debt security prior to impairment. Any remaining difference between the fair value and amortized cost is recognized in OCI. The following table sets forth the amount of pre-tax credit loss impairments on fixed maturity securities held by the Company as of the dates indicated, for which a portion of the OTTI loss was recognized in OCI, and the corresponding changes in such amounts.




Credit losses recognized in earnings on fixed maturity securities held by the Company for which a portion of the OTTI loss was recognized in OCI
   
Year Ended
 December 31,
2010
 
     
(in thousands)
 
Balance, beginning of  period, January 1, 2009
   
$                     -
 
Credit losses remaining in retained earnings related to adoption of new authoritative guidance on January 1, 2009
   
21,827
 
Credit loss impairments previously recognized on securities which matured, paid down, prepaid or were sold during the period
   
(10,181)
 
Credit loss impairments previously recognized on securities impaired to fair value during the period (1)
   
-
 
Credit loss impairment recognized in the current period on securities not previously impaired
   
19,090
 
Additional credit loss impairments recognized in the current period on securities previously impaired
   
11,479
 
Increases due to the passage of time on previously recorded credit losses
   
1,589
 
Accretion of credit loss impairments previously recognized due to an increase in cash flows expected to be collected
   
(861)
 
Balance, December 31, 2009
   
$            42,943
 
         
3.  INVESTMENTS (continued)
 
Balance, beginning of  period, January 1, 2010
  
 
$            42,943
 
Credit loss impairments previously recognized on securities which matured, paid down, prepaid or were sold during the period
   
             (7,144)
 
Credit loss impairments previously recognized on securities impaired to fair value during the period (1)
   
(7,158)
 
Credit loss impairment recognized in the current period on securities not previously impaired
   
26
 
Additional credit loss impairments recognized in the current period on securities previously impaired
   
8,950
 
Increases due to the passage of time on previously recorded credit losses
   
2,222
 
Accretion of credit loss impairments previously recognized due to an increase in cash flows expected to be collected
   
(3,019)
 
Balance, December 31, 2010
 
$
36,820
 

(1)  
Represents circumstances where the Company determined in the current period that it intends to sell the security or it is more likely than not that it will be required to sell the security before recovery of the security’s amortized cost.

Trading Account Assets

The following table provides information relating to trading account assets at December 31:

 
  
2010
 
2009
 
  
Amortized Cost
  
Fair
Value
 
Amortized
Cost
  
Fair
Value
 
  
(in thousands)
 
(in thousands)
Fixed maturities:
     
  
   
    
   
  
   
Corporate securities
 
$
-
   
$          -
    
$
1,200
 
$
 1,182
Asset-backed securities………………………………………………….
   
16,074
   
17,525
   
18,903
   
20,647
Commercial mortgage-backed securities
   
4,950
   
5,180
    
 
4,924
  
 
5,108
Total fixed maturities                                                                               
 
$
21,024
   
$ 22,705
 
$
  25,027
 
$
26,937
Total trading account assets                                                                               
 
$
21,024
   
$ 22,705
 
 $
  25,027
 
$
26,937

The net change in unrealized gains (losses) from trading account assets still held at period end, recorded within “Asset administration fees” were ($0.2) million and $3 million during year ended December 31, 2010 and  2009, respectively.

B-16





3.  INVESTMENTS (continued)

Commercial Mortgage Loans

The Company’s commercial mortgage loans are comprised as follows at December 31:
 
  
2010
 
  
2009
 
 
  
Amount (in thousands)
 
  
% of Total
 
  
Amount
(in thousands)
 
  
% of Total
 
Commercial mortgage loans by property type
  
     
  
   
  
     
  
   
Industrial buildings
 
$         226,174
     
17.4
%
   
$         200,168
 
  
18.6
%
Retail stores
  
438,072
   
  
33.8
%
  
 
336,699
 
  
31.3
%
Apartments/Multi-family
  
203,749
   
  
15.7
%
  
 
159,669
 
  
14.9
%
Office buildings
  
208,699
   
  
16.1
%
  
 
164,412
 
  
15.3
%
Hospitality
 
57,409
     
4.4
%
   
58,714
   
5.5
%
Other
  
85,133
   
  
6.6
%
  
 
85,729
 
  
8.0
%
 
  
     
  
   
  
     
  
   
Total commercial mortgage loans
  
1,219,236
   
  
94.0
%
  
 
1,005,391
 
  
93.6
%
Agricultural properties
  
77,214
   
  
6.0
%
  
 
68,697
 
  
6.4
%
Total commercial mortgage and agricultural loans
 
1,296,450
     
100.0
%
   
1,074,088
   
100.0
%
       Valuation allowance
  
(21,428)
   
  
   
  
 
(25,742)
       
                             
 
  
     
  
   
  
     
  
   
Total net commercial mortgage and agricultural loans
  
            1,275,022
   
  
   
  
 
                1,048,346
       
Total other uncollaterized loans
  
-
   
  
   
  
 
               -
 
 
  
   
Total commercial mortgage and other loans
  
  $    1,275,022
   
  
   
  
 
  $    1,048,346
 
  
   
                             

The commercial loans are geographically dispersed throughout the United States with the largest concentrations in California (20%) and New Jersey (13%) at December 31, 2010.

Activity in the allowance for losses for all commercial loans, for the years ended December 31, is as follows:

   
2010
 
2009
 
2008
           
     
(in thousands)
       
Allowance for losses, beginning of year
 
   $    25,742
 
$       8,173
 
$       4,517
           
Increase/(Decrease) in allowance for losses
 
(4,314)
 
       17,569
 
         3,656
           
Allowance for losses, end of year
 
$       21,428
 
$     25,742
 
$       8,173
           



The following table sets forth the allowance for credit losses and the recorded investment in commercial mortgage and other loans as of December 31, 2010:


 
 
Commercial
 
Agricultural
 
 
 
 
 
 
 
 
Mortgage
 
Property
 
 
 
 
 
 
 
 
Loans
 
Loans
 
Total
 
 
 
 
 
(in thousands)
 
 
 
 
 
 
 
 
 
 
Allowance for Credit Losses:
 
                 
Ending Balance: individually evaluated
 
 
 
 
 
 
 
 
 
 
 
for impairment
 
$
10,536
 
$
-
 
$
10,536
 
Ending Balance: collectively evaluated
 
 
 
 
 
 
 
 
 
 
 
for impairment
 
 
10,471
 
 
421
 
 
10,892
 
Total Ending Balance
 
$
21,007
 
$
421
 
$
21,428
 
 
 
 
 
 
 
 
 
 
 
 
Recorded Investment:
 
 
 
 
 
 
 
 
 
 
Ending balance gross of reserves:
 
 
 
 
 
 
 
 
 
 
 
individually evaluated for impairment
 
$
38,061
 
$
-
 
$
38,061 
 
Ending balance gross of reserves:
 
 
 
 
 
 
 
 
 
 
 
collectively evaluated for impairment
 
 
1,181,175 
 
 
77,214
 
 
1,258,389 
 
Total Ending balance, gross of reserves
 
$
1,219,236
 
$
77,214
 
$
1,296,450 
 


B-17




 

3.  INVESTMENTS (continued)

Impaired loans include those loans for which it is probable that amounts due according to the contractual terms of the loan agreement will not all be collected. Impaired commercial mortgage and other loans identified in management’s specific review of probable loan losses and the related allowance for losses at December 31, 2010 are as follows:

Impaired Commercial Mortgage Loans
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Year Ended December 31, 2010
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Unpaid
 
 
 
 
 
 
 
 
Recorded
 
Principal
 
Related
 
 
 
 
 
Investment (1)
 
Balance
 
Allowance
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
(in thousands)
With an allowance recorded:
 
 
             
Commercial mortgage loans:
 
 
 
 
 
 
 
 
 
 
Industrial
 
$
-
 
$
-
 
$
-
 
Retail
 
 
12,555
 
 
12,555
 
 
2,079
 
Office
 
 
-
 
 
-
 
 
-
 
Apartments/Multi-Family
 
 
-
 
 
-
 
 
-
 
Hospitality
 
 
15,844
 
 
15,844
 
 
7,816
 
Other
 
 
9,662
 
 
9,662
 
 
641
Total commercial mortgage loans
 
$
38,061
 
$
38,061
 
$
10,536
 
 
 
 
 
 
 
 
 
 
 
(1)  
Recorded investment reflects the balance sheet carrying value gross of related allowance.

At December 31, 2010, the Company held no impaired agricultural loans.

Non-performing commercial mortgage and other loans with no allowance for losses are loans in which the fair value of the collateral or the net present value of the loans’ expected future cash flows equals or exceeds the recorded investment. The average recorded investment in non-performing loans before allowance for losses was $38 million and $24 million for 2010 and 2009, respectively. Net investment income recognized on these loans totaled $1 million and $2 million for the years ended December 31, 2010 and 2009, respectively. See Note 2 for information regarding the Company’s accounting policies for non-performing loans.

The following tables set forth the credit quality indicators as of December 31, 2010:

Commercial mortgage loans
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Debt Service Coverage Ratio
 
 
 
 
 
Greater than 2.0X
 
1.8X to 2.0X
 
1.5X to <1.8X
 
1.2X to <1.5X
 
1.0X to <1.2X
 
Less than 1.0X
 
Grand Total
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Loan-to-Value Ratio
 
(in thousands)
 
 
 
0%-49.99%
 
$
113,353
 
$
66,295
 
$
94,130
 
$
29,678
 
$
5,957
 
$
4,211
 
$
313,624
50%-59.99%
 
 
48,665
 
 
19,063
 
 
34,349
 
 
-
 
 
8,900
 
 
-
 
 
110,977
60%-69.99%
 
 
97,374
 
 
92,211
 
 
34,119
 
 
104,588
 
 
32,743
 
 
-
 
 
361,035
70%-79.99%
 
 
5,000
 
 
14,462
 
 
21,558
 
 
132,812
 
 
95,433
 
 
2,365
 
 
271,630
80%-89.99%
 
 
-
 
 
-
 
 
-
 
 
62,323
 
 
8,909
 
 
17,972
 
 
89,204
90%-100%
 
 
-
 
 
-
 
 
-
 
 
-
 
 
11,216
 
 
21,846
 
 
33,062
Greater than 100%
 
 
-
 
 
-
 
 
-
 
 
3,847
 
 
14,198
 
 
21,659
 
 
39,704
 
Total Commercial Mortgage
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Loans
$
264,392
 
$
192,031
 
$
184,156
 
$
332,248
 
$
177,356
 
$
68,053
 
$
1,219,236

 

B-18



 

 
3.  INVESTMENTS (continued)
Agricultural loans
 

 
 
 
 
 
 
Debt Service Coverage Ratio
 
 
 
 
 
Greater than 2.0X
 
1.8X to 2.0X
 
1.5X to <1.8X
 
1.2X to <1.5X
 
1.0X to <1.2X
 
Less than 1.0X
 
Grand Total
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Loan-to-Value Ratio
 
(in thousands)
 
 
 
0%-49.99%
 
$
13,368
 
$
960
 
$
20,192
 
$
15,129
 
$
12,731
 
$
-
 
$
62,380
50%-59.99%
 
 
-
 
 
5,105
 
 
-
 
 
-
 
 
-
 
 
-
 
 
5,105
60%-69.99%
 
 
9,729
 
 
-
 
 
-
 
 
-
 
 
-
 
 
-
 
 
9,729
70%-79.99%
 
 
-
 
 
-
 
 
-
 
 
-
 
 
-
 
 
-
 
 
-
80%-89.99%
 
 
-
 
 
-
 
 
-
 
 
-
 
 
-
 
 
-
 
 
-
90%-100%
 
 
-
 
 
-
 
 
-
 
 
-
 
 
-
 
 
-
 
 
-
Greater than 100%
 
 
-
 
 
-
 
 
-
 
 
-
 
 
-
 
 
-
 
 
-
 
Total Agricultural
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Loans
$
23,097
 
$
6,065
 
$
20,192
 
$
15,129
 
$
12,731
 
$
-
 
$
77,214
 
 
Commercial mortgage and
agricultural loans
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Debt Service Coverage Ratio
 
 
 
 
 
Greater than 2.0X
 
1.8X to 2.0X
 
1.5X to <1.8X
 
1.2X to <1.5X
 
1.0X to <1.2X
 
Less than 1.0X
 
Grand Total
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Loan-to-Value Ratio
 
(in thousands)
 
 
 
0%-49.99%
 
$
126,721
 
$
67,255
 
$
114,322
 
$
44,807
 
$
18,688
 
$
4,211
 
$
376,004
50%-59.99%
 
 
48,665
 
 
24,168
 
 
34,349
 
 
-
 
 
8,900
 
 
-
 
 
116,082
60%-69.99%
 
 
107,103
 
 
92,211
 
 
34,119
 
 
104,588
 
 
32,743
 
 
-
 
 
370,764
70%-79.99%
 
 
5,000
 
 
14,462
 
 
21,558
 
 
132,812
 
 
95,433
 
 
2,365
 
 
271,630
80%-89.99%
 
 
-
 
 
-
 
 
-
 
 
62,323
 
 
8,909
 
 
17,972
 
 
89,204
90%-100%
 
 
-
 
 
-
 
 
-
 
 
-
 
 
11,216
 
 
21,846
 
 
33,062
Greater than 100%
 
 
-
 
 
-
 
 
-
 
 
3,847
 
 
14,198
 
 
21,659
 
 
39,704
 
Total Commercial Mortgage and
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Agricultural Loans
$
287,489
 
$
198,096
 
$
204,348
 
$
348,377
 
$
190,087
 
$
68,053
 
$
1,296,450

 

 
B-19



 
 

 
3.  INVESTMENTS (continued)

The following table provides an aging of past due commercial mortgage and other loans as of December 31, 2010:
 
 
 
 
 
 
As of  December 31, 2010
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Total
 
 
 
 
 
 
 
 
 
 
 
Greater
 
Greater
 
 
 
Commercial
 
 
 
 
 
 
 
 
 
 
 
Than 90
 
Than 90
 
 
 
Mortgage
 
 
 
 
 
 
 
30-59 Days
 
60-89 Days
 
Day -
 
Day - Not
 
Total Past
 
and other
 
 
 
 
 
Current
 
Past Due
 
Past Due
 
Accruing
 
Accruing
 
Due
 
Loans
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
(in thousands)
 
 
 
Commercial mortgage loans:
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Industrial
 
$
226,175
 
$
-
 
$
-
 
$
-
 
$
-
 
$
-
 
$
226,175
 
Retail
 
 
425,516
 
 
12,555
 
 
-
 
 
-
 
 
-
 
 
12,555
 
 
438,071
 
Office
 
 
208,699
 
 
-
 
 
-
 
 
-
 
 
-
 
 
-
 
 
208,699
 
Multi-Family/Apartment
 
 
203,748
 
 
-
 
 
-
 
 
-
 
 
-
 
 
-
 
 
203,748
 
Hospitality
 
 
57,410
 
 
-
 
 
-
 
 
-
 
 
-
 
 
-
 
 
57,410
 
Other
 
 
75,471
 
 
-
 
 
-
 
 
-
 
 
9,662
 
 
9,662
 
 
85,133
Total commercial mortgage loans
 
$
1,197,019
 
$
12,555
 
$
               -
 
$
-
 
$
9,662
 
$
22,217
 
$
1,219,236
 
 
 
 
 
 
     
 
 
 
   
 
 
 
 
   
 
 
Agricultural property loans
 
$
77,214
 
$
-
   
$
 
$
   
$
-
 
$
-
 
$
77,214
Total
 
$
1,274,233
 
$
12,555
 
$
               -
-
$
-
 
$
9,662
 
$
22,217
 
$
1,296,450

 
See Note 2 for further discussion regarding nonaccrual status loans.
 
The following table sets forth commercial mortgage and other loans on nonaccrual status as of December 31:
 
 
 
 
 
 
2010 
 
 
 
 
 
 
 
 
 
(in thousands)
Commercial mortgage loans:
 
 
 
 
Industrial
 
$
-
 
Retail
 
 
12,555
 
Office
 
 
-
 
Multi-Family/Apartment
 
 
-
 
Hospitality
 
 
15,844
 
Other
 
 
9,662
Total commercial mortgage loans
 
$
38,061


Other Long term Investments

“Other long-term investments” are comprised as follows at December 31:
   
2010
 
 
2009
   
(in thousands)
Company’s investment in Separate accounts
 
 $            29,827
 
$           34,558
Joint ventures and limited partnerships
 
               86,972
 
              39,113
Derivatives (1)
 
               15,195
 
-
Total other long- term investments
 
  $         131,994
 
  $           73,671

(1)  
Derivative balance of ($20.5) million at December 31, 2009 was reclassed to Other Liabilities.


B-20






3.  INVESTMENTS (continued)

 Net Investment Income

        Net investment income for the years ended December 31, was from the following sources:
     
2010
 
2009
 
2008
 
     
(in thousands)
 
 
Fixed maturities, available for sale
  
$
313,036
$
306,535
$
269,498
 
Equity securities, available for sale
   
1,005
 
   1,966
 
   2,230
 
Trading account assets
   
1,156
 
   1,086
 
      283
 
Commercial mortgage loans
   
71,541
 
  60,575
 
  49,786
 
Policy loans
   
55,599
 
  53,934
 
  53,073
 
Short-term investments and cash equivalents
   
918
 
   2,407
 
10,142
 
Other long-term investments
   
              11,552
 
            (6,700)
 
          (3,694)
 
                 
Gross investment income
   
454,807
 
419,803
 
381,318
 
Less investment expenses
   
(16,563)
 
(13,763)
 
(17,567)
 
                 
Net investment income
 
$
438,244
$
   406,040
$
  363,751
 

Carrying value for non-income producing assets included in fixed maturities totaled $14.2 million and $15.5 million as of December 31, 2010 and December 31, 2009, respectively.  Non-income producing assets represent investments that have not produced income for the twelve months preceding December 31, 2010.


Realized Investment Gains (Losses), Net

Realized investment gains (losses), net, for the years ended December 31, were from the following sources:
 
     
2010
 
2009
 
2008
 
     
(in thousands)
 
                 
Fixed maturities
 
$
30,790
$
(33,813)
$
(50,358)
 
Equity securities
  
 
(166)
  
(837)
 
(22)
 
Commercial mortgage loans
   
1,379
 
(17,568)
 
(3,656)
 
Joint ventures and limited partnerships
   
-
 
(731)
 
-
 
Derivatives
   
78,577
 
(416,318)
 
260,027
 
Other
   
54
 
83
 
215
 
                 
Realized investment gains/(losses), net
 
$
110,634
$
(469,184)
$
206,206
 


Net Unrealized Investment Gains (Losses)

Net unrealized investment gains and losses on securities classified as “available for sale” and certain other long-term investments and other assets are included in the Consolidated Statements of Financial Position as a component of “Accumulated other comprehensive income (loss),” or “AOCI.” Changes in these amounts include reclassification adjustments to exclude from “Other comprehensive income (loss)” those items that are included as part of “Net income” for a period that had been part of “Other comprehensive income (loss)” in earlier periods. The amounts for the periods indicated below, split between amounts related to fixed maturity securities on which an OTTI loss has been recognized, and all other net unrealized investment gains and losses, are as follows:


B-21





3.  INVESTMENTS (continued)


Net Unrealized Investment Gains and Losses on Fixed Maturity Securities on which an OTTI loss has been recognized

 
  
Net
Unrealized Gains (Losses) On Investments
 
  
Deferred Policy Acquisition Costs and Other Costs
 
  
Policy Holder Account Balances
   
Deferred Income Tax (Liability) Benefit
 
Accumulated Other Comprehensive Income (Loss) Related To Net Unrealized Investment Gains (Losses)
   
 
  
(in thousands)
Balance, December 31, 2008
   
$                  -
     
-
     
$              -
     
$         -
     
$                  -
     
Cumulative impact of the adoption  of  new authoritative guidance on January 1, 2009
   
(19,184)
     
1,446
     
-
     
6,208
     
(11,530)
     
Net investment gains (losses) on investments arising during the period
   
26,718
     
-
     
-
     
(9,431)
     
17,287
     
Reclassification adjustment for OTTI losses included in net income
   
9,704
     
-
     
-
     
(3,426)
     
6,278
     
Reclassification adjustment for OTTI losses excluded from net income (1)
   
(43,123)
     
-
     
-
     
15,222
     
(27,901)
     
Impact of net unrealized investment (gains) losses on deferred policy acquisition costs
   
-
     
17,429
     
-
     
(6,152)
     
11,277
     
Impact of net unrealized investment (gains) losses on Policyholder account balance
   
-
     
-
     
(8,037)
     
2,837
     
(5,200)
     
                                             
Balance, December 31, 2009
  
$
(25,885)
   
$
18,875
   
$
(8,037)
   
$
5,258
   
$
(9,789)
     
Net investment gains (losses) on investments arising during the period
   
(6,744)
     
-
     
-
     
2,359
     
(4,385)
     
Reclassification adjustment for OTTI losses included in net income
  
 
7,954
     
-
     
-
     
(2,784)
     
5,170
     
Reclassification adjustment for OTTI losses excluded from net income (1)
   
(29)
     
-
     
-
     
10
     
(19)
     
Impact of net unrealized investment (gains) losses on deferred policy acquisition and other costs
  
 
-
     
(2,620)
     
-
     
917
     
(1,703)
     
Impact of net unrealized investment (gains) losses on policyholders’ account balances
   
-
     
-
     
908
     
(317)
     
591
     
 
  
                                         
Balance, December  31, 2010
  
$
(24,704)
   
$
16,255
   
$
(7,129)
   
$
5,443
   
$
(10,135)
     
 

(1)  
Represents “transfers in” related to the portion of OTTI losses recognized during the period that were not recognized in earnings for securities with no prior OTTI loss.



All Other Net Unrealized Investment Gains and Losses in AOCI
 
  
Net
Unrealized Gains (Losses) On Investments(1)
 
  
Deferred Policy Acquisition Costs and Other Costs
 
  
Policy Holder Account Balances
   
Deferred Income Tax (Liability) Benefit
 
Accumulated Other Comprehensive Income (Loss) Related To Net Unrealized Investment Gains (Losses)
 
  
(in thousands)
Balance, December 31, 2007
 
$
43,960
   
$
  (25,019)
   
$
10,358
   
$
(12,063)
   
$
17,236
                                       
Net investment gains (losses) on investments arising during the period
   
(325,480)
     
-
     
-
     
113,648
     
(211,832)
Reclassification adjustment for gains (losses) included in net income
   
(50,380)
     
-
     
-
     
17,633
     
(32,747)
Impact of net unrealized investment (gains) losses on deferred policy acquisition and other costs
   
-
     
264,616
     
-
     
(92,616)
     
172,000
Impact of net unrealized investment (gains) losses on policyholders’ account balances
   
-
     
-
     
(126,068)
     
44,124
     
(81,944)
Balance, December 31, 2008
 
$
  (331,900)
   
$
239,597
   
$
(115,710)
   
$
70,726
   
$
(137,287)
                                       
Cumulative impact of the adoption of new authoritative guidance on January 1, 2009
   
(12,856)
     
538
     
-
     
4,311
     
(8,007)
Net investment gains (losses) on investments arising during the period
   
513,845
     
-
     
-
     
(179,846)
     
333,999
 
 
B-22


 
 
Reclassification adjustment for (gains) losses included in net income
   
24,946
     
-
     
-
     
(8,731)
     
16,215
Reclassification adjustment for OTTI losses excluded from net income (2)
   
43,123
     
-
     
-
     
(15,093)
     
28,030
Impact of net unrealized investment (gains) losses on deferred policy acquisition and other costs
   
-
     
(407,199)
     
-
     
144,673
     
(262,526)
Impact of net unrealized investment (gains) losses on policyholders’ account balances
   
-
     
-
     
176,541
     
(61,788)
     
114,753
Balance, December 31, 2009
 
$
237,158
   
$
(167,064)
   
$
   60,831
   
$
(45,748)
   
$
 85,177
Net investment gains (losses) on investments arising during the period
   
124,639
     
-
     
-
     
(43,622)
     
81,017
Reclassification adjustment for (gains) losses included in net income
   
38,578
     
-
     
-
     
(13,501)
     
25,077
Reclassification adjustment for OTTI losses excluded from net income (2)
   
29
     
-
     
-
     
(10)
     
19
Impact of net unrealized investment (gains) losses on deferred policy acquisition and other costs
   
-
     
(63,685)
     
-
     
22,291
     
(41,394)
Impact of net unrealized investment (gains) losses on policyholders’ account balances
   
-
     
-
     
32,198
     
(11,268)
     
20,930
Balance, December 31, 2010
 
$
400,404
   
$
(230,749)
   
$
93,029
   
$
(91,858)
   
$
170,826

(1)  
Includes cash flow hedges.  See Note 11 for information on cash flow hedges.
(2)  
Represents “transfers out” related to the portion of OTTI losses recognized during the period that were not recognized in earnings for securities with no prior OTTI loss.

The table below presents net unrealized gains (losses) on investments by asset class at December 31:
 
 
  
 
2010
 
  
2009
 
   
( in thousands)
 
Fixed maturity securities on which an OTTI loss has been recognized
  
$
(24,704)
 
  
$
(25,885)
 
Fixed maturity securities, available for sale – all other
   
365,178
     
210,581
 
Equity securities, available for sale
  
 
1,443
 
  
 
310
 
Derivatives designated as cash flow hedges(1)
   
808
     
(2,974)
 
Other investments
  
 
32,975
 
  
 
29,241
 
 
  
     
  
     
Net unrealized gain/(losses) on investments
  
$
375,700
 
  
$
211,273
 
        (1)   See Note 11 for more information on cash flow hedges.


Duration of Gross Unrealized Loss Positions for Fixed Maturities

The following table shows the fair value and gross unrealized losses aggregated by investment category and length of time that individual fixed maturity securities have been in a continuous unrealized loss position, as of the dates indicated:
 

 
 
December 31, 2010
   
Less than twelve months (1)
 
Twelve months or more
 
Total
   
Fair Value
 
Unrealized Losses
 
Fair Value
 
Unrealized Losses
 
Fair Value
 
Unrealized Losses
   
(in thousands)
Fixed maturities, available for sale
                                   
U.S. Treasury securities and obligations of U.S. government authorities and agencies
 
$
9,075
 
$
43
 
$
-
 
$
-
  
$
9,075
 
$
43
Obligations of U.S. states and their political subdivisions
   
20,662
   
1,063
   
-
   
-
  
 
20,662
   
1,063
Foreign government bonds
   
152
   
-
   
-
   
-
  
 
152
   
-
Corporate securities
   
330,322
   
9,606
   
51,283
   
3,860
   
381,605
   
13,466
Asset-backed securities
   
23,625
   
189
   
95,622
   
29,888
   
119,247
   
30,077
Commercial mortgage-backed securities
   
14,375
   
247
   
-
   
-
   
14,375
   
247
Residential mortgage-backed securities
   
3,406
   
57
   
5,934
   
137
  
 
9,340
   
194
Total
 
$
401,617
 
$
11,205
 
$
152,839
 
$
33,885
  
$
554,456
 
$
45,090


B-23





3.  INVESTMENTS (continued)


 
December 31, 2009
 
   
Less than twelve months
 
Twelve months or more (1)
 
Total
 
   
Fair Value
 
Unrealized Losses
 
Fair Value
 
Unrealized Losses
 
Fair Value
 
Unrealized Losses
 
   
(in thousands)
 
Fixed maturities, available for sale
                                     
U.S. Treasury securities and obligations of U.S. government authorities and agencies
 
$
20,888
 
$
459
 
$
-
 
$
-
  
$
20,888
 
$
459
 
Obligations of U.S. states and their political subdivisions
   
15,752
   
922
   
-
   
-
  
 
15,752
   
922
 
Foreign government bonds
   
6,719
   
272
   
85
   
15
  
 
6,804
   
287
 
Corporate securities
   
521,900
   
9,918
   
218,362
   
16,436
   
740,262
   
26,354
 
Asset-backed securities
   
32,045
   
7,055
   
113,323
   
32,549
   
145,368
   
39,604
 
Commercial mortgage-backed securities
   
120,153
   
1,639
   
76,082
   
2,992
   
196,235
   
4,631
 
Residential mortgage-backed securities
   
42,560
   
1,097
   
6,819
   
546
  
 
49,379
   
1,643
 
Total
 
$
760,017
 
$
21,362
 
$
414,671
 
$
52,538
  
$
1,174,688
 
$
73,900
 

(1)   The month count for aging of unrealized losses was reset back to historical unrealized loss month counts for securities impacted by the adoption of new authoritative guidance related to other-than-temporary impairments of debt securities on January 1, 2009.

The gross unrealized losses at December 31, 2010 and 2009 are composed of $23 million and $28 million related high or highest quality securities based on NAIC or equivalent rating and $22 million and $46 million, respectively related to other than high or highest quality securities based on NAIC or equivalent rating. At December 31, 2010, $27 million of the gross unrealized losses represented declines in value of greater than 20%, none of which had been in that position for less than six months, as compared to $39 million at December 31, 2009 that represented declines in value of greater than 20%, $4 million of which had been in that position for less than six months. At December 31, 2010 and December 31, 2009, the $34 million and $53 million respectively, of gross unrealized losses of twelve months or more were concentrated in asset backed securities, and in the utilities and transportation sectors of the Company’s corporate securities. In accordance with its policy described in Note 2, the Company concluded that an adjustment to earnings for other-than-temporary impairments for these securities was not warranted at December 31, 2010 or 2009. These conclusions are based on a detailed analysis of the underlying credit and cash flows on each security. The gross unrealized losses are primarily attributable to credit spread widening and increased liquidity discounts. At December 31, 2010, the Company does not intend to sell the securities and it is not more likely than not that the Company will be required to sell the securities before the anticipated recovery of its remaining amortized cost basis.

Duration of Gross Unrealized Loss Positions for Equity Securities

The following table shows the fair value and gross unrealized losses aggregated by length of time that individual equity securities have been in a continuous unrealized loss position, as of the following dates:
 
December 31, 2010
   
Less than twelve months
 
Twelve months or more
 
Total
   
Fair Value
 
Unrealized Losses
 
Fair Value
 
Unrealized Losses
 
Fair Value
 
Unrealized Losses
   
(in thousands)
Equity Securities, available for sale
 
$
6,606
 
$
1,750
 
$
1,536
 
 $
159
 
$
8,142
  
$
1,909

 
December 31, 2009
   
Less than twelve months
 
Twelve months or more
 
Total
   
Fair Value
 
Unrealized Losses
 
Fair Value
 
Unrealized Losses
 
Fair Value
 
Unrealized Losses
   
(in thousands)
Equity Securities, available for sale
 
$
6,728
 
$
  521
 
$
5,839
 
 $
832
  
$
      12,567
  
$
   1,353


At December 31, 2010, $2 million of the gross unrealized losses represented declines of greater than 20%, all of which have been in that position for less than six months.  At December 31, 2009, $135 thousand of the gross unrealized losses represented declines of greater than 20%, all of which had been in that position for less than six months. Perpetual preferred securities have characteristics of both debt and equity securities. Since an impairment model similar to fixed maturity securities is applied to these securities, an other-than-temporary impairment has not been recognized on certain perpetual preferred securities that have been in a continuous unrealized loss position for twelve months or more as of December 31, 2010 and 2009. In accordance with its policy described in Note 2, the Company concluded that an adjustment for other-than-temporary impairments for these equity securities was not warranted at December 31, 2010 or 2009.



B-24






3.  INVESTMENTS (continued)

Securities Pledged and Special Deposits

The Company pledges as collateral investment securities it owns to unaffiliated parties through certain transactions, including securities lending, securities sold under agreements to repurchase and futures contracts. At December 31, the carrying value of investments pledged to third parties as reported in the Consolidated Statements of Financial Position included the following:
 
  
 
2010
 
  
2009
 
   
( in thousands)
 
Fixed maturity securities, available for sale – all other
   
76,981
     
199,852
 
 
  
     
  
     
Total securities pledged
  
$
76,981
 
  
$
199,852
 

As of December 31, 2010, the carrying amount of the associated liabilities supported by the pledged collateral was $80 million. Of this amount, $3 million was “Securities sold under agreements to repurchase” and $77 million was “Cash collateral for loaned securities. As of December 31, 2009, the carrying amount of the associated liabilities supported by the pledged collateral was $208 million. Of this amount, $12 million was “Securities sold under agreements to repurchase” and $196 million was “Cash collateral for loaned securities.”

Fixed maturities of $4 million at December 31, 2010 and December 31, 2009 were on deposit with governmental authorities or trustees as required by certain insurance laws.

4.  DEFERRED POLICY ACQUISITION COSTS

The balances of and changes in deferred policy acquisition costs as of and for the years ended December 31, are as follows:
 
 
 
2010
 
2009
 
2008
     
(in thousands)
   
Balance, beginning of year
$2,483,494
 
$2,602,085
 
$2,174,315
Capitalization of commissions, sales and issue expenses
1,059,823
 
545,418
 
471,771
Amortization
   (93,125)
 
(294,286)
 
(308,617)
Change in unrealized investment gains/(losses)
 (72,635)
 
(369,723)
 
264,616
Balance, end of year
3,377,557
 
$2,483,494
 
$2,602,085


Deferred acquisition costs include reductions in capitalization and amortization related to reinsurance expense allowances resulting from the coinsurance treaties with Prudential Arizona Reinsurance Captive Company, or “PARCC,” Prudential Arizona Reinsurance Term Company, or “PAR TERM” and Prudential Arizona Reinsurance III Company, or “PAR III”, as discussed in Note 13 to the Consolidated Financial Statements.

Ceded capitalization amounted to $220 million, $220 million and $126 million in 2010, 2009 and 2008, respectively. Ceded amortization amounted to $67 million, $53 million and $22 million in 2010, 2009 and 2008, respectively.

5.  POLICYHOLDERS’ LIABILITIES

Future Policy Benefits

Future policy benefits at December 31, are as follows:
     
   
2010
 
2009
   
(in thousands)
Life insurance – domestic
 
$         2,690,544
 
$          2,195,902
Life insurance – Taiwan
 
939,159
 
786,044
Individual and group annuities
 
57,313
 
54,241
Policy claims and other contract liabilities
 
(359,467)
 
109,333
Total future policy benefits
 
$         3,327,549
 
$          3,145,520

Life insurance liabilities include reserves for death benefits and other policy benefits.  Individual and Group annuity liabilities include reserves for annuities with life contingencies that are in payout status.

Future policy benefits for domestic and Taiwan individual non-participating traditional life insurance policies are generally equal to the aggregate of (1) the present value of future benefit payments and related expenses, less the present value of future net premiums, and (2) any premium deficiency reserves.  Assumptions as to mortality and persistency are based on the Company’s experience, and in certain instances, industry experience, when the basis of the reserve is established.  Interest rates range from 2.50% to 8.25% for setting domestic insurance reserves and 6.18% to 7.43% for setting Taiwan reserves.


B-25





5.  POLICYHOLDERS’ LIABILITIES (continued)

Future policy benefits for individual and group annuities and supplementary contracts are generally equal to the aggregate of (1) the present value of expected future payments, and (2) any premium deficiency reserves. Assumptions as to mortality are based on the Company’s experience, and in certain instances, industry experience, when the basis of the reserve is established.  The interest rates used in the determination of present values range from 1.32% to 14.75%, with approximately 15.44% of the reserves based on an interest rate in excess of 8.00%. The interest rate used in the determination of group annuities reserves is 14.75%.

Future policy benefits for other contract liabilities are generally equal to the present value of expected future payments based on the Company’s experience.  The interest rates used in the determination of the present values range from 0.77% to 6.21%.

Policyholders’ Account Balances

Policyholders’ account balances at December 31, are as follows:
     
   
2010
 
2009
   
(in thousands)
         
Interest-sensitive life contracts
 
$     4,320,045
 
$       3,954,459
Individual annuities
 
1,869,965
 
2,172,332
Guaranteed  interest accounts
 
841,268
 
274,434
Other
 
477,891
 
393,496
Total policyholders’ account balances
 
$    7,509,169
 
$       6,794,721

Policyholders’ account balances represent an accumulation of account deposits plus credited interest less withdrawals, expenses and mortality charges, if applicable.  Interest crediting rates range from 3.00% to 5.00% for interest-sensitive contracts. Interest crediting rates for individual annuities may range from 1.00 % to 9.00 % with 0.00 % of policyholders’ account balances with interest crediting rates in excess of 8.00%. Interest crediting rates for guaranteed interest accounts range from 1.00 % to 6.00 %.  Interest crediting rates range from 1.00 % to 8.00 % for other.

6.  REINSURANCE

The Company participates in reinsurance with its affiliates Prudential Insurance, Prudential of Taiwan, Prudential Arizona Reinsurance Captive Company, or “PARCC”, Universal Prudential Arizona Reinsurance Company, or “UPARC”, Pruco Reinsurance Ltd., or “Pruco Re”, Prudential Arizona Reinsurance III Company, or “PAR III”, and Prudential Arizona Reinsurance Term Company, or “PAR TERM”, in order to provide risk diversification, additional capacity for future growth and limit the maximum net loss potential. Life reinsurance is accomplished through various plans of reinsurance, primarily yearly renewable term and coinsurance. Reinsurance ceded arrangements do not discharge the Company as the primary insurer. Ceded balances would represent a liability of the Company in the event the reinsurers were unable to meet their obligations to the Company under the terms of the reinsurance agreements. The likelihood of a material reinsurance liability resulting from such an inability of the reinsurers to meet their obligation is considered to be remote.

The Company has entered into various reinsurance agreements with an affiliate, Pruco Re, to reinsure its living benefit features sold on certain of its annuities as part of its risk management and capital management strategies.  For additional details on these agreements, see Note 13.

Reinsurance premiums, commissions, expense reimbursements, benefits and reserves related to reinsured long-duration contracts are accounted for over the life of the underlying reinsured contracts using assumptions consistent with those used to account for the underlying contracts. Amounts recoverable from reinsurers, for long duration reinsurance arrangements, are estimated in a manner consistent with the claim liabilities and policy benefits associated with the reinsured policies. The affiliated reinsurance agreements are described further in Note 13 of the Consolidated Financial Statements.

Reinsurance amounts included in the Consolidated Statements of Operations and Comprehensive Income for the years December 31, are as follows:

 
2010
 
2009
 
2008
 
(in thousands)
 
Gross premiums and policy charges and fee income
 
$         2,092,147
 
$        1,896,683
 
$         1,717,526
Reinsurance ceded
 
(1,436,704)
 
(1,171,957)
 
(954,583)
Net premiums and policy charges and fee income
 
$            655,443
 
$           724,726
 
$            762,943
             
Policyholders’ benefits ceded
 
$            678,782
 
$           515,539
 
$            496,280
Realized capital (losses)/gains net, associated with derivatives
 
 $          (497,195)
 
$     (1,183,687)
 
$          1,059,476


Reinsurance premiums ceded for interest-sensitive products are accounted for as a reduction of policy charges and fee income.
Reinsurance premiums ceded for term insurance products are accounted for as a reduction of premiums.
 
 
B-26



 
6.  REINSURANCE (continued)


In 2009, reinsurance ceded included a $17 million expense due to an underpayment to an affiliate in prior periods and in 2008 reinsurance ceded included a $49 million benefit due to an overpayment to an affiliate in prior periods.

Realized investment gains and losses include the reinsurance of certain of the Company’s embedded derivatives. Changes in the fair value of the embedded derivatives are recognized through “Realized investment gains”. The Company has entered into reinsurance agreements to transfer the risk related to certain living benefit options on variable annuities to Pruco Re.  The Company also sells certain universal life products that contain a no-lapse guarantee provision.  The Company excluding its subsidiaries, entered into an agreement with UPARC (See Note 13 to the Consolidated Financial Statements) to reinsure these guarantees.  These reinsurance agreements are derivatives and have been accounted for in the same manner as an embedded derivative.

Reinsurance recoverables included in the Company’s Consolidated Statements of Financial Position at December 31, were as follows:


   
2010
 
2009
 
 
(in thousands)
Domestic life insurance – affiliated
 
$     1,780,911
 
$   1,606,000
Domestic life insurance - unaffiliated
 
239
 
4,050
Taiwan life insurance-affiliated
 
946,011
 
786,045
   
$     2,727,161
 
$   2,396,095

Substantially all reinsurance contracts are with affiliates as of December 31, 2010 and 2009.  These contracts are described further in Note 13 of the Consolidated Financial Statements.



The gross and net amounts of life insurance in- force as December 31st, were as follows:


 
2010
 
2009
 
2008
     
(in thousands)
   
           
Gross life insurance in force
$      546,708,450
 
$      517,012,733
 
$     450,675,048
Reinsurance ceded
(492,314,245)
 
(465,245,943)
 
(405,820,776)
Net  life insurance in force
$        54,394,205
 
$        51,766,790
 
$       44,854,272


7.    CERTAIN NONTRADITIONAL LONG-DURATION CONTRACTS

The Company issues traditional variable annuity contracts through its separate accounts for which investment income and investment gains and losses accrue directly to, and investment risk is borne by, the contractholder. The Company also issues variable annuity contracts with general and separate account options where the Company contractually guarantees to the contractholder a return of no less than (1) total deposits made to the contract less any partial withdrawals (“return of net deposits”), (2) total deposits made to the contract less any partial withdrawals plus a minimum return (“minimum return”), or (3) the highest contract value on a specified date minus any withdrawals (“contract value”). These guarantees include benefits that are payable in the event of death, annuitization or at specified dates during the accumulation period and withdrawal and income benefits payable during specified periods.

The Company also issues annuity contracts with market value adjusted investment options (“MVAs”), which provide for a return of principal plus a fixed rate of return if held to maturity, or, alternatively, a “market adjusted value” if surrendered prior to maturity or if funds are allocated to other investment options. The market value adjustment may result in a gain or loss to the Company, depending on crediting rates or an indexed rate at surrender, as applicable.

In addition, the Company issues variable life, variable universal life and universal life contracts where the Company contractually guarantees to the contractholder a death benefit even when there is insufficient value to cover monthly mortality and expense charges, whereas otherwise the contract would typically lapse (“no lapse guarantee”). Variable life and variable universal life contracts are offered with general and separate account options similar to variable annuities.

The assets supporting the variable portion of both traditional variable annuities and certain variable contracts with guarantees are carried at fair value and reported as “Separate account assets” with an equivalent amount reported as “Separate account liabilities.” Amounts assessed against the contractholders for mortality, administration, and other services are included within revenue in “Policy charges and fee income” and changes in liabilities for minimum guarantees are generally included in “Policyholders’ benefits.” In 2010, 2009 and 2008 there were no gains or losses on transfers of assets from the general account to a separate account.  
 
B-27


 
7.  
CERTAIN NONTRADITIONAL LONG-DURATION CONTRACTS (continued)

For those guarantees of benefits that are payable in the event of death, the net amount at risk is generally defined as the current guaranteed minimum death benefit in excess of the current account balance at the balance sheet date. The Company’s primary risk exposures for these contracts relates to actual deviations from, or changes to, the assumptions used in the original pricing of these products, including equity market returns, contract lapses and contractholder mortality.

For guarantees of benefits that are payable at annuitization, the net amount at risk is generally defined as the present value of the minimum guaranteed annuity payments available to the contractholder determined in accordance with the terms of the contract in excess of the current account balance. The Company’s primary risk exposures for these contracts relates to actual deviations from, or changes to, the assumptions used in the original pricing of these products, including equity market returns, timing of annuitization, contract lapses and contractholder mortality.

For guarantees of benefits that are payable at withdrawal, the net amount at risk is generally defined as the present value of the minimum guaranteed withdrawal payments available to the contractholder determined in accordance with the terms of the contract in excess of the current account balance. For guarantees of accumulation balances, the net amount at risk is generally defined as the guaranteed minimum accumulation balance minus the current account balance. The Company’s primary risk exposures for these contracts relates to actual deviations from, or changes to, the assumptions used in the original pricing of these products, including equity market returns, interest rates, market volatility or contractholder behavior used in the original pricing of these products.

The Company’s contracts with guarantees may offer more than one type of guarantee in each contract; therefore, the amounts listed may not be mutually exclusive. The liabilities related to the net amount at risk are reflected within “Future policy benefits.” As of December 31, 2010 and 2009, the Company had the following guarantees associated with these contracts, by product and guarantee type:


 
December 31, 2010
 
December 31, 2009
   
 
At Annuitization / Accumulation (1)
   
 
At Annuitization / Accumulation (1)
In the Event of Death
 
In the Event of Death
Variable Annuity Contracts
( in thousands)
 
( in thousands)
           
Return of Net Deposits
         
Account value
$23,853,223
                          N/A
 
$9,277,670
                        N/A
Net amount at risk
$112,961
                          N/A
 
$275,876
                        N/A
Average attained age of contractholders
                                                                                                     60 years
                          N/A
 
                               61 years
                        N/A
           
Minimum return or contract value
         
Account value
$12,334,087
$29,079,105
 
$9,397,969
  $12,015,386
Net amount at risk
$1,725,293
$847,993
 
$2,255,244
       $773,487
Average attained age of contractholders
                 66 years
                  60 years
 
                       66 years
                 62 years
Average period remaining until earliest expected annuitization
                     N/A
               1.24 years
 
                            N/A
              2.21 years
(1) Includes income and withdrawal benefits as described herein
         
Market value adjusted annuities
Unadjusted Value
Adjusted Value
 
Unadjusted Value
Adjusted Value
Account value
                       $738,349
$744,269
 
                 $180,099
$187,867
           
           
           
 
December 31, 2010
December 31, 2009
     
 
In the Event of Death
     
Variable Life, Variable Universal Life and Universal Life Contracts
(in thousands)
     
           
No Lapse Guarantees
         
Separate account value
$2,391,911
$2,157,765
     
General account value
$1,789,570
  $1,517,912
     
Net amount at risk
               $51,499,882
                 $49,987,909
     
Average attained age of contractholders
51 years
50 years
     


B-28




7.  CERTAIN NONTRADITIONAL LONG-DURATION CONTRACTS (continued)
 
 
Account balances of variable annuity contracts with guarantees were invested in separate account investment options as follows:

 
     
 
December 31, 2010
December 31, 2009
 
(in thousands)
     
Equity funds
$    20,486,317
$    10,489,477
Bond funds
11,185,349
3,743,443
Money market funds
2,035,929
2,221,208
   Total
$   33,707,595
$   16,454,128


In addition to the above mentioned amounts invested in separate account investment options, $2.480 billion and $2.222 billion of account balances of variable annuity contracts with guarantees, inclusive of contracts with MVA feature, were invested in general account investment options in 2010 and 2009, respectively.

Liabilities for Guaranteed Benefits

The table below summarizes the changes in general account liabilities for guarantees on variable contracts. The liabilities for guaranteed minimum death benefits (“GMDB”) and guaranteed minimum income benefits (“GMIB”) are included in “Future policy benefits” and the related changes in the liabilities are included in “Policyholders’ benefits.” Guaranteed minimum income and withdrawal benefits (“GMIWB”), guaranteed minimum withdrawal benefits (“GMWB”) and guaranteed minimum accumulation benefits (“GMAB”) features are considered to be bifurcated embedded derivatives and are recorded at fair value. Changes in the fair value of these derivatives, including changes in the Company’s own risk of non-performance, along with any fees attributed or payments made relating to the derivative, are recorded in “Realized investment gains (losses), net.” See Note 10 for additional information regarding the methodology used in determining the fair value of these embedded derivatives. The liabilities for GMAB, GMWB and GMIWB are included in “Future policy benefits.”


   
GMDB
 
GMIB
 
GMIWB -GMAB
 
Total
 
   
Variable Annuity
 
Variable Life, Variable Universal Life & Universal Life
 
Variable Annuity
     
   
(in thousands)
 
Balance as of December 31, 2007
 
$  35,671
 
$                    55,184
 
$    8,905
 
$        35,233
 
$   134,993
 
Incurred guarantee benefits (1)
 
162,244
 
32,311
 
32,112
 
759,407
 
986,074
 
Paid guarantee benefits
 
(35,346)
 
(756)
 
-
 
-
 
(36,102)
 
Balance as of December 31, 2008
 
$162,569
 
$                    86,739
 
$  41,017
 
$      794,640
 
$1,084,965
 
Incurred guarantee benefits (1)
 
(13,709)
 
63,694
 
(14,478)
 
(812,179)
 
(776,672)
 
Paid guarantee benefits
 
(68,937)
 
(7,262)
 
-
 
-
 
(76,199)
 
Balance as of December 31, 2009
 
$  79,923
 
$                  143,171
 
$  26,539
 
$     (17,539)
 
$   232,094
 
Incurred guarantee benefits (1)
 
5,522
 
18,496
 
361
 
(435,284)
 
(410,905)
 
Paid guarantee benefits
 
(36,616)
 
(560)
 
(182)
 
-
 
(37,358)
 
Balance as of December 31, 2010
 
$  48,829
 
$                  161,107
 
$  26,718
 
$   (452,823)
 
$(216,169)
 

 (1) Incurred guarantee benefits include the portion of assessments established as additions to reserves as well as changes in estimates affecting the reserves.  Also includes changes in the fair value of features considered to be embedded derivatives.

The GMDB liability is determined each period end by estimating the accumulated value of a portion of the total assessments to date less the accumulated value of the death benefits in excess of the account balance. The GMIB liability is determined each period by estimating the accumulated value of a portion of the total assessments to date less the accumulated value of the projected income benefits in excess of the account balance. The portion of assessments used is chosen such that, at issue (or, in the case of acquired contracts, at the acquisition date), the present value of expected death benefits or expected income benefits in excess of the projected account balance and the portion of the present value of total expected assessments over the lifetime of the contracts are equal. The Company regularly evaluates the estimates used and adjusts the GMDB and GMIB liability balances, with an associated charge or credit to earnings, if actual experience or other evidence suggests that earlier assumptions should be revised.

The GMAB features provide the contractholder with a guaranteed return of initial account value or an enhanced value if applicable. The most significant of the Company’s GMAB features are the guaranteed return option (“GRO”) features, which includes an asset transfer feature that reduces the Company’s exposure to these guarantees. The GMAB liability is calculated as the present value of future expected payments to customers less the present value of assessed rider fees attributable to the embedded derivative feature.
 
B-29


7.  
CERTAIN NONTRADITIONAL LONG-DURATION CONTRACTS (continued)

 
The GMWB features provide the contractholder with a guaranteed remaining balance if the account value is reduced to zero through a combination of market declines and withdrawals. The guaranteed remaining balance is generally equal to the protected value under the contract, which is initially established as the greater of the account value or cumulative deposits when withdrawals commence, less cumulative withdrawals. The contractholder also has the option, after a specified time period, to reset the guaranteed remaining balance to the then-current account value, if greater. The GMWB liability is calculated as the present value of future expected payments to customers less the present value of assessed rider fees attributable to the embedded derivative feature.

The GMIWB features, taken collectively, provides a contractholder two optional methods to receive guaranteed minimum payments over time, a “withdrawal” option or an “income” option. The withdrawal option (which is available under only one of the Company's GMIWBs) guarantees that a contract holder can withdraw an amount each year until the cumulative withdrawals reach a total guaranteed balance. The income option (which varies among the Company's GMIWBs) in general guarantees the contract holder the ability to withdraw an amount each year for life (or for joint lives, in the case of any spousal version of the benefit) where such amount is equal to a percentage of a protected value under the benefit. The contractholder also has the potential to increase this annual amount, based on certain subsequent increases in account value that may occur.  Certain GMIWB features include an asset transfer feature that reduces the Company’s exposure to these guarantees. The GMIWB liability is calculated as the present value of future expected payments to customers less the present value of assessed rider fees attributable to the embedded derivative feature.

As part of its risk management strategy, the Company limits its exposure to these risks through a combination of product design elements, such as an asset transfer feature, and affiliated reinsurance agreements.  The asset transfer feature included in the design of certain optional living benefits transfers assets between the variable investments selected by the annuity contractholder and, depending on the benefit feature, a fixed rate account in the general account or a bond portfolio within the separate account. The transfers are based on the static mathematical formula, used with the particular optional benefit, which considers a number of factors, including the impact of investment performance of the contractholder total account value. In general, negative investment performance may result in transfers to a fixed-rate account in the general account or a bond portfolio within the separate account, and positive investment performance may result in transfers back to contractholder-selected investments. Other product design elements utilized for certain products to manage these risks include asset allocation restrictions and minimum purchase age requirements.   For risk management purposes the Company segregates the variable annuity living benefit features into those that include the asset transfer feature including certain GMIWB riders and certain GMAB riders that feature the GRO policyholder benefits; and those that do not include the asset transfer feature, including certain legacy GMIWB, GMWB, GMAB and GMIB riders. Living benefit riders that include the asset transfer feature also include GMDB riders, and as such the GMDB risk in these riders also benefits from the asset transfer feature

Sales Inducements

These inducements include: (1) a bonus whereby the policyholder’s initial account balance is increased by an amount equal to a specified percentage of the customer’s initial deposit and (2) additional credits after a certain number of years a contract is held.   Changes in deferred sales inducements, reported as “Interest credited to policyholders’ account balances”, are as follows:

The Company defers sales inducements and amortizes them over the life of the policy using the same methodology and assumptions used to amortize deferred policy acquisition costs. These deferred sales inducements are included in “Other Assets” in the Company’s Statements of Financial Position. The Company offers various types of sales inducements. These inducements include: (1) a bonus whereby the policyholder’s initial account balance is increased by an amount equal to a specified percentage of the customer’s initial deposit and (2) additional credits after a certain number of years a contract is held.   Changes in deferred sales inducements, reported as “Interest credited to policyholders’ account balances,” are as follows:

 
2010
 
2009
 
2008
     
((in thousands)
   
Balance, beginning of year
$    296,341
 
$     269,310
 
$     215,057
Capitalization
246,006
 
94,526
 
71,899
Amortization
(10,734)
 
(47,565)
 
(17,646)
Change in unrealized investment gains and (losses)
6,330
 
(19,930)
 
-
Balance, end of year
$    537,943
 
$      296,341
 
$     269,310

8.  
STATUTORY NET INCOME AND SURPLUS AND DIVIDEND RESTRICTIONS

The Company is required to prepare statutory financial statements in accordance with accounting practices prescribed or permitted by the Arizona Department of Insurance. Statutory accounting practices primarily differ from GAAP by charging policy acquisition costs to expense as incurred, establishing future policy benefit liabilities using different actuarial assumptions and valuing investments, deferred taxes, and certain assets on a different basis.

Statutory net income (loss) for the Company amounted to $277 million, $167 million, and ($566) million for the years ended December 31, 2010, 2009, and 2008, respectively.  Statutory surplus of the Company amounted to $1,218 million and $909 million at December 31, 2010 and 2009, respectively.

B-30



8.  STATUTORY NET INCOME AND SURPLUS AND DIVIDEND RESTRICTIONS

The Company prepares its statutory financial statements in accordance with accounting practices prescribed or permitted by the Arizona Department of Insurance. Prescribed statutory accounting practices include publications of the NAIC, state laws, regulations, and general administrative rules.  Permitted statutory accounting practices encompass all accounting practices not so prescribed.

The Company is subject to Arizona law, which limits the amount of dividends that insurance companies can pay to stockholders without approval of the Arizona Department of Insurance.  The maximum dividend, which may be paid in any twelve-month period without notification or approval, is limited to the lesser of 10% of statutory surplus as of December 31 of the preceding year or the net gain from operations of the preceding calendar year.  Cash dividends may only be paid out of surplus derived from realized net profits. Based on these limitations, there is $122 million capacity to pay a dividend in 2011 without prior approval.  In 2008 and 2009, there were neither dividends nor any returns of capital paid by the Company to the parent company.   The Company paid a dividend of $100 million in 2010, of which $90 million was considered an ordinary dividend and $10 million was considered an extraordinary dividend.

9.  INCOME TAXES

The components of income tax expense (benefit) for the years ended December 31, were as follows:

 
2010
 
2009
 
2008
 
 
(in thousands)
     Current tax expense (benefit):
           
        U.S.
$         157,318
 
$           93,658
 
$     (126,180)
 
     Total
157,318
 
93,658
 
(126,180)
 
             
             
     Deferred tax expense (benefit):
           
        U.S.
14,495
 
(229,618)
 
191,184
 
     Total
14,495
 
(229,618)
 
191,184
 
             
      Total income tax expense (benefit) on income from operations
$         171,813
 
$       (135,960)
 
$          65,004
 
        Other comprehensive (loss) income
45,855
 
111,335
 
(83,046)
 
        Cumulative effect of changes in accounting policy
-
 
10,637
 
-
 
      Total income tax expense (benefit) on continuing operations
$           217,668
 
$         (13,988)
 
$       (18,042)
 

 
The Company’s income (loss) from continuing operations before income taxes includes income (loss) from domestic operations of $641.9 million, ($201.8) million and $314.3 million, and no income from foreign operations for the years ended December 31, 2010, 2009 and 2008, respectively.
The Company’s actual income tax expense for the years ended December 31, differs from the expected amount computed by applying the statutory federal income tax rate of 35% to income from continuing operations before income taxes and cumulative effect of accounting change for the following reasons:
 
2010
 
2009
 
2008
 
(in thousands)
           
         Expected federal income tax expense (benefit)
$    224,658
 
$         (70,612)
 
$       110,015
         Non-taxable investment income
(46,577)
 
(35,900)
 
(43,914)
 Tax credits
(3,469)
 
(2,270)
 
(4,974)
         Expiration of statute of limitations and related interest
-
 
  (33,812)
 
-
         Other
(2,799)
 
6,634
 
3,877
         Total income tax expense (benefit) on continuing operations
$    171,813
 
$       (135,960)
 
$         65,004


B-31




 



9.  INCOME TAXES    (continued)

Deferred tax assets and liabilities at December 31, resulted from the items listed in the following table:

 
2010
 
2009
                                                                             (in thousands)
     Deferred tax assets
     
          Insurance reserves
$     507,852
 
$      202,477
          Investments
45,654
 
65,527
          Other
1,821
 
-
          Deferred tax assets
$     555,327
 
$      268,004
 
     
     Deferred tax liabilities
     
          Deferred acquisition costs
$     920,187
 
     $     634,229
          Net unrealized gains on securities
131,136
 
74,916
          Other
-
 
               11,672
          Deferred tax liabilities
1,051,323
 
720,817
       
     Net deferred tax asset (liability)
$  (495,996)
 
$   (452,813)
       

The application of U.S. GAAP requires the Company to evaluate the recoverability of deferred tax assets and establish a valuation allowance if necessary to reduce the deferred tax asset to an amount that is more likely than not expected to be realized. Considerable judgment is required in determining whether a valuation allowance is necessary, and if so, the amount of such valuation allowance. In evaluating the need for a valuation allowance the Company considers many factors, including: (1) the nature of the deferred tax assets and liabilities; (2) whether they are ordinary or capital; (3) in which tax jurisdictions they were generated and the timing of their reversal; (4) taxable income in prior carryback years as well as projected taxable earnings exclusive of reversing temporary differences and carryforwards; (5) the length of time that carryovers can be utilized in the various taxing jurisdictions; (6) any unique tax rules that would impact the utilization of the deferred tax assets; and (7) any tax planning strategies that the Company would employ to avoid a tax benefit from expiring unused. Although realization is not assured, management believes it is more likely than not that the deferred tax assets, net of valuation allowances, will be realized. The company had no valuation allowance as of December 31, 2010, 2009 and 2008.

Management believes that based on its historical pattern of taxable income, the Company will produce sufficient income in the future to realize its deferred tax assets. Adjustments to the valuation allowance will be made if there is a change in management’s assessment of the amount of deferred tax asset that is realizable.

The Company’s unrecognized tax benefits as of December 31, 2008, 2009 and 2010 are as follows:
 
   
Unrecognized tax benefits prior to 2002
 
Unrecognized tax benefits 2002 and forward
 
Total unrecognized tax benefits all years
   
(in thousands)
Amounts as of December 31, 2007
 
$
45,118
   
$
5,782
   
$
50,900
 
Increases in unrecognized tax benefits taken in prior period                                                                                                        
   
—  
     
297 
     
297  
 
(Decreases) in unrecognized tax benefits taken in prior period                                                                                                        
   
                     —
     
     
 
Amounts as of December 31, 2008
 
$
45,118
   
$
6,079
   
$
51,197
 
Increases in unrecognized tax benefits taken in prior period                                                                                                        
   
—  
     
—  
     
—  
 
(Decreases) in unrecognized tax benefits taken in prior period                                                                                                        
   
                     —
     
(826
)
   
(826
)
Settlements with parent                                                                                                        
   
(17,197
)
   
—  
     
(17,197
)
Settlements with taxing authorities                                                                                                        
   
—  
     
—  
     
—  
 
(Decreases) in unrecognized tax benefits as a result of lapse of the applicable statute of limitations
   
  (26,431)
     
—  
     
  (26,431)
 
Amounts as of December 31, 2009
 
$
1,490
   
$
5,253
   
$
6,743
 
Increases in unrecognized tax benefits taken in prior period                                                                                                        
   
   -
     
-
     
-
 
(Decreases) in unrecognized tax benefits taken in prior period                                                                                                        
      -
 
   
(5,123)
     
(5,123)
 
Amounts as of December 31, 2010                                                                                                        
 
$
1,490
   
 $
130
 
 
$
1,620
 
                         
Unrecognized tax benefits that, if recognized, would favorably impact the effective rate as of
December 31, 2008                                                                                                        
 
$
45,118
   
$
— 
   
$
45,118
 
Unrecognized tax benefits that, if recognized, would favorably impact the effective rate as of
December 31, 2009                                                                                                        
 
$
1,490
   
$
— 
   
$
1,490
 
Unrecognized tax benefits that, if recognized, would favorably impact the effective rate as of
December 31, 2010                                                                                                        
 
$
1,490
     
   
$
1,490
 

 
B-32



 
9.  INCOME TAXES    (continued)
 
The Company classifies all interest and penalties related to tax uncertainties as income tax expense (benefit). The amounts recognized in the consolidated financial statements for tax-related interest and penalties for the years ended December 31, are as follows:
 
 
 
 
 
 
 
 
 
 
 
 
 
2010 
 
2009 
 
2008 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
(in thousands)
Interest and penalties recognized in the consolidated statements of operations
 
$
(1,100)
 
$
(4,900)
 
$
1,200 
Interest and penalties recognized in liabilities in the consolidated statements of
 
 
 
 
 
 
 
 
 
 
financial position
 
$
 
$
1,100 
 
$
6,000 


During 2009, in accordance with the terms of tax sharing agreement with its parent, Prudential Financial, the Company settled $17 million of its contingent tax liability with PFI and was relieved of any future obligation related thereto. The liability is primarily related to tax years prior to 2002. The settlement of this liability was recorded as an increase to additional paid-in-capital.
 
The Company's liability for income taxes includes the liability for unrecognized tax benefits, interest and penalties which relate to tax years still subject to review by the Internal Revenue Service (“IRS”) or other taxing authorities. Audit periods remain open for review until the statute of limitations has passed. Generally, for tax years which produce net operating losses, capital losses or tax credit carryforwards (“tax attributes”), the statute of limitations does not close, to the extent of these tax attributes, until the expiration of the statute of limitations for the tax year in which they are fully utilized. The completion of review or the expiration of the statute of limitations for a given audit period could result in an adjustment to the liability for income taxes. The statute of limitations for the 2002 tax year expired on April 30, 2009. The statute of limitations for the 2003 tax year expired on July 31, 2009. The statute of limitations for the 2004 through 2007 tax years will expire in February 2012, unless extended. Tax years 2008 and 2009 are still open for IRS examination. The Company does not anticipate any significant changes within the next 12 months to its total unrecognized tax benefits related to tax years for which the statute of limitations has not expired.
 
As discussed above, the completion of review or the expiration of the statute of limitations for a given audit period could result in an adjustment to the liability for income taxes. As such, 2009 benefited from a reduction to the liability for unrecognized tax benefits and related interest of $34 million, primarily related to tax years prior to 2002 as a result of the expiration of the statute of limitations for the 2002 and 2003 tax years.
 
The dividends received deduction (“DRD”) reduces the amount of dividend income subject to U.S. tax and is the primary component of the non-taxable investment income shown in the table above, and, as such, is a significant component of the difference between the Company’s effective tax rate and the federal statutory tax rate of 35%. The DRD for the current period was estimated using information from 2009, current year results, and was adjusted to take into account the current year’s equity market performance. The actual current year DRD can vary from the estimate based on factors such as, but not limited to, changes in the amount of dividends received that are eligible for the DRD, changes in the amount of distributions received from mutual fund investments, changes in the account balances of variable life and annuity contracts, and the Company’s taxable income before the DRD.
 
In August 2007, the IRS released Revenue Ruling 2007-54, which included, among other items, guidance on the methodology to be followed in calculating the DRD related to variable life insurance and annuity contracts. In September 2007, the IRS released Revenue Ruling 2007-61. Revenue Ruling 2007-61 suspended Revenue Ruling 2007-54 and informed taxpayers that the U.S. Treasury Department and the IRS intend to address through new regulations the issues considered in Revenue Ruling 2007-54, including the methodology to be followed in determining the DRD related to variable life insurance and annuity contracts. On February 14, 2011, the Obama Administration released the “General Explanations of the Administration’s Revenue Proposals.” Although the Administration has not released proposed statutory language, one proposal would change the method used to determine the amount of the DRD. A change in the DRD, including the possible retroactive or prospective elimination of this deduction through regulation or legislation, could increase actual tax expense and reduce the Company’s consolidated net income. These activities had no impact on the Company’s 2008, 2009 or 2010 results.
 
In December 2006, the IRS completed all fieldwork with respect to its examination of the consolidated federal income tax returns for tax years 2002 and 2003. The final report was initially submitted to the Joint Committee on Taxation for their review in April 2007. The final report was resubmitted in March 2008 and again in April 2008. The Joint Committee returned the report to the IRS for additional review of an industry issue regarding the methodology for calculating the DRD related to variable life insurance and annuity contracts. The IRS completed its review of the issue and proposed an adjustment with respect to the calculation of the DRD. In order to expedite receipt of an income tax refund related to the 2002 and 2003 tax years, the Company agreed to such adjustment. The report, with the adjustment to the DRD, was submitted to the Joint Committee on Taxation in October 2008. The Company was advised on January 2, 2009 that the Joint Committee completed its consideration of the report and took no exception to the conclusions reached by the IRS. Accordingly, the final report was processed and a $157 million refund was received in February 2009. The Company believed that its return position with respect to the calculation of the DRD was technically correct. Therefore, the Company filed protective refund claims on October 1, 2009 to recover the taxes associated with the agreed upon adjustment. The IRS recently issued an Industry Director Directive (“IDD”) stating that the methodology for calculating the DRD set forth in Revenue Ruling 2007-54 should not be followed. The IDD also confirmed that the IRS guidance issued before Revenue Ruling 2007-54, which guidance the Company relied upon in calculating its DRD, should be used to determine the DRD. The Company is working with its IRS audit team to bring the DRD issue to a close in accordance with the IDD. These activities had no impact on the Company’s 2008, 2009 or 2010 results.
 

B-33



 
9.  INCOME TAXES    (continued)
 
In January 2007, the IRS began an examination of tax years 2004 through 2006. For tax years 2007 through 2010, the Company is participating in the IRS’s Compliance Assurance Program (“CAP”). Under CAP, the IRS assigns an examination team to review completed transactions contemporaneously during these tax years in order to reach agreement with the Company on how they should be reported in the tax returns. If disagreements arise, accelerated resolutions programs are available to resolve the disagreements in a timely manner before the tax returns are filed. It is management’s expectation this program will shorten the time period between the filing of the Company’s federal income tax returns and the IRS’s completion of its examination of the returns.
 
10.  FAIR VALUE OF ASSETS AND LIABILITIES

Fair Value Measurement – Fair value is defined as the price that would be received to sell an asset or paid to transfer a liability in an orderly transaction between market participants at the measurement date. The authoritative guidance around fair value established a framework for measuring fair value that includes a hierarchy used to classify the inputs used in measuring fair value. The hierarchy prioritizes the inputs to valuation techniques into three levels. The level in the fair value hierarchy within which the fair value measurement falls is determined based on the lowest level input that is significant to the fair value measurement. The levels of the fair value hierarchy are as follows:

Level 1 - Fair value is based on unadjusted quoted prices in active markets that are accessible to the Company for identical assets or liabilities. These generally provide the most reliable evidence and are used to measure fair value whenever available. Active markets are defined as having the following characteristics for the measured asset/liability:  (i) many transactions, (ii) current prices, (iii) price quotes not varying substantially among market makers, (iv) narrow bid/ask spreads and (v) most information publicly available. The Company’s Level 1 assets and liabilities primarily include certain cash equivalents and short term investments, equity securities and derivative contracts that are traded in an active exchange market. Prices are obtained from readily available sources for market transactions involving identical assets or liabilities.

Level 2 - Fair value is based on significant inputs, other than Level 1 inputs, that are observable for the asset or liability, either directly or indirectly, for substantially the full term of the asset or liability through corroboration with observable market data. Level 2 inputs include quoted market prices in active markets for similar assets and liabilities, quoted market prices in markets that are not active for identical or similar assets or liabilities, and other market observable inputs. The Company’s Level 2 assets and liabilities include:  fixed maturities (corporate public and private bonds, most government securities, certain asset-backed and mortgage-backed securities, etc.), certain equity securities (mutual funds, which do not actively trade and are priced based on a net asset value) and commercial mortgage loans, short-term investments and certain cash equivalents (primarily commercial paper), and certain over-the-counter derivatives. Valuations are generally obtained from third party pricing services for identical or comparable assets or liabilities or through the use of valuation methodologies using observable market inputs. Prices from services are validated through comparison to trade data and internal estimates of current fair value, generally developed using market observable inputs and economic indicators.

Level 3 - Fair value is based on at least one or more significant unobservable inputs for the asset or liability. These inputs reflect the Company’s assumptions about the inputs market participants would use in pricing the asset or liability. The Company’s Level 3 assets and liabilities primarily include:  certain private fixed maturities and equity securities, certain manually priced public equity securities and fixed maturities, certain highly structured over-the-counter derivative contracts, certain commercial mortgage loans, certain consolidated real estate funds for which the Company is the general partner, and embedded derivatives resulting from certain products with guaranteed benefits.  Prices are determined using valuation methodologies such as option pricing models, discounted cash flow models and other similar techniques. Non-binding broker quotes, which are utilized when pricing service information is not available, are reviewed for reasonableness based on the Company’s understanding of the market, and are generally considered Level 3. Under certain conditions, based on its observations of transactions in active markets, the Company may conclude the prices received from independent third party pricing services or brokers are not reasonable or reflective of market activity. In those instances, the Company may choose to over-ride the third-party pricing information or quotes received and apply internally developed values to the related assets or liabilities. To the extent the internally developed valuations use significant unobservable inputs, they are classified as Level 3. As of December 31, 2010 and 2009 these over-rides on a net basis were not material.

 
Inactive Markets - During 2009 and continuing through the first quarter of 2010, the Company observed that the volume and level of activity in the market for asset-backed securities collateralized by sub-prime mortgages remained at historically low levels. This stood in particular contrast to the markets for other structured products with similar cash flow and credit profiles. The Company also observed significant implied relative liquidity risk premiums, yields, and weighting of “worst case” cash flows for asset-backed securities collateralized by sub-prime mortgages in comparison with its own estimates for such securities.  In contrast, the liquidity of other spread-based asset classes, such as corporate bonds, high yield and consumer asset-backed securities, such as those collateralized by credit cards or autos, which were previously more correlated with sub-prime securities, improved beginning in the second quarter of 2009. Based on this information, the Company concluded as of June 30, 2009, and continuing through March 31, 2010, that the market for asset-backed securities collateralized by sub-prime mortgages was inactive and also determined the pricing quotes it received were based on limited market transactions, calling into question their representation of observable fair value. As a result, the Company considered both third-party pricing information and an internally developed price based on a discounted cash flow model in determining the fair value of certain of these securities as of June 30, 2009 through March 31, 2010. Based on the unobservable inputs used in the discounted cash flow model and the limited observable market activity, the Company classified these securities within Level 3 as of June 30, 2009 through March 31, 2010.


B-34






10.  FAIR VALUE OF ASSETS AND LIABILITIES (continued)

Beginning in the second quarter of 2010, the Company observed an increasingly active market, as evidence of orderly transactions in asset-backed securities collateralized by sub-prime mortgages became more apparent. Additionally, the valuation based on the pricing the Company received from independent pricing services was not materially different from its internal estimates of current market value for these securities.  As a result, where third party pricing information based on observable inputs was used to fair value the security, and based on the assessment that the market has been becoming increasingly active, the Company reported fair values for these asset-backed securities collateralized by sub-prime mortgages in Level 2 since June 30, 2010. As of December 31, 2010, the fair value of these securities included in Level 2 were $69.7 million included in Fixed Maturities Available for Sale – Asset-Backed Securities.

Assets and Liabilities by Hierarchy Level - The tables below present the balances of assets and liabilities measured at fair value on a recurring basis, as of the dates indicated.


   
As of December 31, 2010
   
Level 1
     
Level 2
     
Level 3
     
Total
 
                               
 
                                                  (in thousands)
Fixed maturities, available for sale:
                             
U.S. Treasury securities and obligations of U.S. government authorities and agencies
$
   - 
     
$      227,962
     
$               - 
     
$         227,962
 
Obligations of U.S. states and their political subdivisions
 
   - 
     
24,129
     
   - 
     
24,129
 
Foreign government bonds
 
   - 
     
54,709
     
   - 
     
54,709
 
Corporate securities
 
   - 
     
4,321,147
     
49,050
     
4,370,197
 
Asset-backed securities
 
   - 
     
349,808
     
59,770
     
409,578
 
Commercial mortgage-backed securities
 
   - 
     
580,520
     
   - 
     
580,520
 
Residential mortgage-backed securities
 
   - 
     
375,208
     
   - 
     
375,208
 
     Sub-total
 
   - 
     
5,933,483
     
108,820
     
6,042,303
 
                               
Trading account assets:
                             
Asset-backed securities
 
   - 
     
17,525
     
-  
     
17,525
 
Commercial mortgage-backed securities
 
   - 
     
5,180
     
   - 
     
5,180
 
     Sub-total
 
   - 
     
22,705
     
   - 
     
22,705
 
                               
Equity securities, available for sale
 
8,920
     
8,695
     
1,792
     
19,407
 
Short-term investments
 
50,989
     
195,915
     
   - 
     
246,904
 
Cash equivalents
 
42,040
     
237,871
     
   - 
     
279,911
 
Other long-term investments
 
   - 
     
15,195
     
   - 
     
15,195
 
Other assets
 
   - 
     
48,071
     
(222,491)
     
(174,420)
 
     Sub-total excluding separate account assets
 
101,949
     
6,461,935
     
(111,879)
     
6,452,005
 
                               
Separate account assets (1)
 
1,654,810
     
41,415,830
     
198,451
     
43,269,091
 
                               
  Total assets
$
1,756,759 
     
$ 47,877,765
     
$      86,572
     
$    49,721,096
 
                               
Future policy benefits
 
   - 
     
   - 
     
(452,822)
     
(452,822)
 
                               
  Total liabilities
$
   - 
     
$                 - 
     
$ (452,822)
     
$      (452,822)
 




B-35




10.  FAIR VALUE OF ASSETS AND LIABILITIES (continued)

   
As of December 31, 2009 (2)
 
   
Level 1
     
Level 2
     
Level 3
     
Total
 
                               
 
                                                  (in thousands)
Fixed maturities, available for sale:
                             
U.S. Treasury securities and obligations of U.S. government authorities and agencies
$
-
   
$
171,660
   
$
-
   
$
171,660
 
Obligations of U.S. states and their political subdivisions
 
-
     
16,002
     
-
     
16,002
 
Foreign government bonds
 
-
     
43,193
     
1,082
     
44,275
 
Corporate securities
 
-
     
3,925,335
     
32,462
     
3,957,797
 
Asset-backed securities
 
-
     
315,315
     
135,466
     
450,781
 
Commercial mortgage-backed securities
 
-
     
501,616
     
-
     
501,616
 
Residential mortgage-backed securities
 
-
     
711,942
     
-
     
711,942
 
     Sub-total
 
-
     
5,685,063
     
169,010
     
5,854,073
 
                               
Trading account assets:
                             
Corporate securities
 
   - 
     
-
     
1,182 
     
1,182
 
Asset-backed securities
 
   - 
     
20,647
     
     
20,647
 
Commercial mortgage-backed securities
 
   - 
     
5,108
     
   - 
     
5,108
 
     Sub-total
 
   - 
     
25,755
     
1,182
     
26,937
 
                               
Equity securities, available for sale
 
6,929
     
16,880
     
3,833
     
27,642
 
Short-term investments
 
20,083 
     
152,830
     
   - 
     
172,913
 
Cash equivalents
 
  -  
     
139,589
     
-  
     
139,589
 
Other assets
 
  -  
     
       49,552 
     
159,618
     
209,170
 
     Sub-total excluding separate account assets
 
27,012
     
6,069,669
     
333,643
     
6,430,324
 
                               
Separate account assets (1)
 
623,948
     
24,386,654
     
152,675
     
25,163,277
 
                               
  Total assets
$
650,960
   
$
30,456,323
   
$
486,318
   
$
31,593,601
 
                               
Future policy benefits
 
   -  
     
   -  
     
(17,539)
     
(17,539)
 
                               
Other liabilities
 
264
     
(19,736)
     
(960)
     
(20,432)
 
                               
  Total liabilities
$
   264
   
$
(19,736)
   
$
(18,499)
   
$
(37,971)
 



 
(1)  
Separate account assets represent segregated funds that are invested for certain customers. Investment risks associated with market value changes are borne by the customers, except to the extent of minimum guarantees made by the Company with respect to certain accounts. Separate account assets classified as Level 3 consist primarily of real estate and real estate investment funds. Separate account liabilities are not included in the above table as they are reported at contract value and not fair value in the Company’s Consolidated Statement of Financial Position.
(2)  
Includes reclassifications to conform to current period presentation.

The methods and assumptions the Company uses to estimate fair value of assets and liabilities measured at fair value on a recurring basis are summarized below.  Information regarding Separate Account Assets is excluded as the risk of assets for these categories is primarily borne by our customers and policyholders.
 
Fixed Maturity Securities - The fair values of the Company’s public fixed maturity securities are generally based on prices obtained from independent pricing services. Prices from pricing services are sourced from multiple vendors, and a vendor hierarchy is maintained by asset type based on historical pricing experience and vendor expertise. The Company generally receives prices from multiple pricing services for each security, but ultimately uses the price from the pricing service highest in the vendor hierarchy based on the respective asset type. To validate reasonability, prices are reviewed by internal asset managers through comparison with directly observed recent market trades and internal estimates of current fair value, developed using market observable inputs and economic indicators. Consistent with the fair value hierarchy described above, securities with validated quotes from pricing services are generally reflected within Level 2, as they are primarily based on observable pricing for similar assets and/or other market observable inputs. If the pricing information received from third party pricing services is not reflective of market activity or other inputs observable in the market, the Company may challenge the price through a formal process with the pricing service.  If the pricing service updates the price to be more consistent in comparison to the presented market observations, the security remains within Level 2.
 
If the Company ultimately concludes that pricing information received from the independent pricing service is not reflective of market activity, non-binding broker quotes are used, if available. If the Company concludes the values from both pricing services and brokers are not reflective of market activity, it may over-ride the information from the pricing service or broker with an internally developed valuation. As of December 31, 2010 and 2009 over-rides on a net basis were not material. Internally developed valuations or non-binding broker quotes are also used to determine fair value in circumstances where vendor pricing is not available. These estimates may use significant unobservable inputs, which reflect our own assumptions about the inputs market participants would use in pricing the asset. Circumstances where observable market data are not available may include events
 
B-36



10.  FAIR VALUE OF ASSETS AND LIABILITIES (continued)

such as market illiquidity and credit events related to the security. Pricing service over-rides, internally developed valuations and non-binding broker quotes are generally included in Level 3 in our fair value hierarchy.
 
The fair value of private fixed maturities, which are primarily comprised of investments in private placement securities, originated by internal private asset managers, are primarily determined using a discounted cash flow model. In certain cases these models primarily use observable inputs with a discount rate based upon the average of spread surveys collected from private market intermediaries who are active in both primary and secondary transactions, taking into account, among other factors, the credit quality and industry sector of the issuer and the reduced liquidity associated with private placements. Generally, these securities have been reflected within Level 2. For certain private fixed maturities, the discounted cash flow model may also incorporate significant unobservable inputs, which reflect the Company’s own assumptions about the inputs market participants would use in pricing the asset.  To the extent management determines such inputs are not significant to the price of a security, a Level 2 classification is made. Otherwise, a Level 3 classification is used.
 
Private fixed maturities also include debt investments in funds that, in addition to a stated coupon, pay a return based upon the results of the underlying portfolios. The fair values of these securities are determined by reference to the funds’ net asset value (NAV). Since the NAV at which the funds trade can be observed by redemption and subscription transactions between third parties, the fair values of these investments have been reflected within Level 2 in the fair value hierarchy.
 
Trading Account Assets – Trading account assets consist primarily of asset-backed securities, public corporate bonds and commercial mortgage-backed securities whose fair values are determined consistent with similar instruments described above under “Fixed Maturity Securities.”
 
Equity Securities –Equity securities consist principally of investments in common and preferred stock of publicly traded companies, privately traded securities, as well as common stock mutual fund shares. The fair values of most publicly traded equity securities are based on quoted market prices in active markets for identical assets and are classified within Level 1 in the fair value hierarchy. The fair values of preferred equity securities are based on prices obtained from independent pricing services and, in order to validate reasonability, are compared with directly observed recent market trades. Accordingly, these securities are generally classified within Level 2 in the fair value hierarchy.
 
Derivative Instruments - Derivatives are recorded at fair value as assets within “Other long-term investments,” or as liabilities within “Other liabilities,” except for embedded derivatives which are recorded with the associated host contract. The fair values of derivative contracts are determined based on quoted prices in active exchanges or through the use of valuation models. The fair values of derivative contracts can be affected by changes in interest rates, foreign exchange rates, credit spreads, market volatility, expected returns, non-performance risk and liquidity as well as other factors. Liquidity valuation adjustments are made to reflect the cost of exiting significant risk positions, and consider the bid-ask spread, maturity, complexity, and other specific attributes of the underlying derivative position.  Fair values can also be affected by changes in estimates and assumptions including those related to counterparty behavior used in valuation models.
 
All of the Company’s derivative positions are traded in the over-the-counter (OTC) derivative market and is classified within Level 2 in the fair value hierarchy. OTC derivatives classified within Level 2 are valued using models generally accepted in the financial services industry that use actively quoted or observable market input values from external market data providers, third-party pricing vendors and/or recent trading activity. The fair values of most OTC derivatives, including interest rate and cross currency swaps, are determined using discounted cash flow models. These models’ key assumptions include the contractual terms of the respective contract, along with significant observable inputs, including interest rates, currency rates, credit spreads, equity prices, index dividend yields, non-performance risk and volatility.

To reflect the market’s perception of its own and the counterparty’s non-performance risk, the Company incorporates an additional spread over London Interbank Offered Rate (“LIBOR”) into the discount rate used in determining the fair value of OTC derivative assets and liabilities which are uncollateralized.  Most OTC derivative contracts inputs have bid and ask prices that are actively quoted or can be readily obtained from external market data providers. The Company’s policy is to use mid-market pricing in determining its best estimate of fair value and classify these derivative contracts as Level 2.
 
Derivatives classified as Level 3 include first-to-default credit basket swaps and other structured products. These derivatives are valued based upon models with some significant unobservable market inputs or inputs from less actively traded markets. The fair values of first to default credit basket swaps are derived from relevant observable inputs such as: individual credit default spreads, interest rates, recovery rates and unobservable model-specific input values such as correlation between different credits within the same basket. Level 3 methodologies are validated through periodic comparison of the Company’s fair values to broker-dealer values.

Cash Equivalents and Short-Term Investments - Cash equivalents and short-term investments include money market instruments, commercial paper and other highly liquid debt instruments. Money market instruments are generally valued using unadjusted quoted prices in active markets that are accessible for identical assets and are primarily classified as Level 1. The remaining instruments in the Cash Equivalents and Short-term Investments category are typically not traded in active markets; however, their fair values are based on market observable inputs and, accordingly, these investments have been classified within Level 2 in the fair value hierarchy.

Other Assets - Other assets carried at fair value include reinsurance recoverables related to the reinsurance of our living benefit guarantees on certain of our variable annuities.  These guarantees are described further below in "Future Policy Benefits."  Also included in other assets are certain universal life products that contain a no-lapse guarantee provision. The reinsurance agreements covering these guarantees are derivatives and are accounted for in the same manner as an embedded derivative.

B-37





10.  FAIR VALUE OF ASSETS AND LIABILITIES (continued)

Future Policy Benefits - The liability for future policy benefits includes general account liabilities for guarantees on variable annuity contracts, including guaranteed minimum accumulation benefits (“GMAB”) and guaranteed minimum income and withdrawal benefits (“GMIWB”), accounted for as embedded derivatives. The fair values of the GMAB and GMIWB liabilities are calculated as the present value of future expected benefit payments to customers less the present value of assessed rider fees attributable to the embedded derivative feature. Since there is no observable active market for the transfer of these obligations, the valuations are calculated using internally developed models with option pricing techniques. The models are based on a risk neutral valuation framework and incorporate premiums for risks inherent in valuation techniques, inputs, and the general uncertainty around the timing and amount of future cash flows. The determination of these risk premiums requires the use of management judgment.

The Company is also required to incorporate the market perceived risk of its own non-performance in the valuation of the embedded derivatives associated with its optional living benefit features and no-lapse feature on certain universal life products. Since insurance liabilities are senior to debt, the Company believes that reflecting the financial strength ratings of the Company in the valuation of the liability appropriately takes into consideration the Company’s own risk of non-performance. To reflect the market’s perception of its non-performance risk, the Company incorporates an additional spread over LIBOR into the discount rate used in the valuations of the embedded derivatives associated with its optional living benefit features. The additional spread over LIBOR is determined taking into consideration publicly available information relating to the financial strength of the Company. The additional spread over LIBOR incorporated into the discount rate as of December 31, 2010 generally ranged from 50 to 150 basis points for the portion of the interest rate curve most relevant to these liabilities.

Other significant inputs to the valuation models for the embedded derivatives associated with the optional living benefit features of the Company’s variable annuity products include capital market assumptions, such as interest rate and implied volatility assumptions, as well as various policyholder behavior assumptions that are actuarially determined, including lapse rates, benefit utilization rates, mortality rates and withdrawal rates. These assumptions are reviewed at least annually, and updated based upon historical experience and give consideration to any observable market data, including market transactions such as acquisitions and reinsurance transactions. Since many of the assumptions utilized in the valuation of the embedded derivatives associated with the Company’s optional living benefit features are unobservable and are considered to be significant inputs to the liability valuation, the liability included in future policy benefits has been reflected within Level 3 in the fair value hierarchy.

Transfers between Levels 1 and 2 - During the twelve months ended December 31, 2010, there were no material transfers between Level 1 and Level 2.
 

Changes in Level 3 assets and liabilities - The following tables provide a summary of the changes in fair value of Level 3 assets and liabilities for the three and twelve months ended December 31, 2010, as well as the portion of gains or losses included in income for the three and twelve months ended December 31, 2010 attributable to unrealized gains or losses related to those assets and liabilities still held at December 31, 2010.



 
Year Ended December 31, 2010
 
Fixed Maturities, Available For Sale – Foreign Government Bonds
 
Fixed Maturities, Available For Sale – Corporate Securities
 
Fixed Maturities, Available For Sale – Asset-Backed Securities
 
Fixed Maturities, Available For Sale – Commercial Mortgage-Backed Securities
 
Equity Securities, Available for Sale
                                         
 
(in thousands)
 
Fair value, beginning of period
$
1,082
   
$
32,462
   
$
135,466
   
$
-
   
$
3,833
 
   Total gains or (losses) (realized/unrealized):
                                     
       Included in earnings:
                                     
          Realized investment gains (losses), net:
 
   -  
     
(438)
     
 (1,438)
     
   -  
     
(90)
 
          Asset  administration fees and other income
 
   -  
     
   -  
     
   -  
     
   -  
     
   -  
 
       Included in other comprehensive income (loss)
 
(11)
     
1,958
     
(582)
     
82
     
(2,291)
 
   Net investment income
 
(1)
     
328
     
735
     
   (7)
     
   -  
 
   Purchases, sales, issuances, and settlements
 
   -  
     
(14,534)
     
4,839
     
  5,160
     
  340 
 
   Foreign currency translation
 
   -  
     
   -  
     
   -  
     
   -  
     
   -  
 
   Transfers into Level 3 (2)
 
   -  
     
 30,910
     
4,525
     
   -  
     
   -  
 
   Transfers out of Level 3 (2)
 
   (1,070)
     
(1,636)
     
(83,775)
     
  (5,235)
     
   -  
 
Fair value, end of period
$
   -  
   
$
49,050
   
$
59,770
   
$
   -  
   
$
 1,792 
 
Unrealized gains (losses) for the period relating to those Level 3 assets that were still held at the end of the period (3):
                                     
       Included in earnings:
                                     
          Realized investment gains (losses), net:
$
   -  
   
$
(1,027)
   
$
   (868)
   
$
   -  
   
$
   90
 
          Asset administration fees and other income
$
   -  
   
$
   -  
   
$
   -  
   
$
   -  
   
$
   -  
 
          Interest credited to policyholder account balances
$
   -  
   
$
   -  
   
$
   -  
   
$
   -  
   
$
   -  
 
       Included in other comprehensive income (loss)
$
(11)  
   
$
2,786
   
$
(634)
   
$
 126
   
$
(2,291)

B-38





10.  FAIR VALUE OF ASSETS AND LIABILITIES (continued)

 
Year Ended December 31, 2010
   
 
Trading Account Asset -Backed Securities
 
Other Liabilities
 
Other Assets
 
Separate Account Assets (1)
 
Future Policy Benefits
                                   
 
(in thousands)
   
Fair value, beginning of period
$
1,182  
 
$
(960)
 
$
159,618
   
$
152,675
   
$
17,539
 
   Total gains or (losses) (realized/unrealized):
                                 
       Included in earnings:
                                 
          Realized investment gains (losses), net
 
   -  
   
960
   
(474,147)
     
(799)
     
540,017
 
          Asset administration fees and other income
 
   -  
   
   -  
   
   -  
     
   -  
     
   -  
 
          Interest credited to policyholder account balances
 
   -  
   
   -  
   
   -  
     
9,119
     
   -  
 
       Included in other comprehensive income (loss)
 
  18
   
   -  
   
2,465
     
   -  
     
   -  
 
   Net investment income
 
   -  
   
   -  
   
   -  
     
   -  
     
   -  
 
   Purchases, sales, issuances, and settlements
 
  (1,200)
   
   -  
   
89,573
     
37,456
     
(104,733)
 
   Foreign currency translation
 
   -  
   
   -  
   
   -  
     
   -  
     
   -  
 
   Transfers into Level 3 (2)
 
   -  
   
   -  
   
   -  
     
   -  
     
   -  
 
   Transfers out of Level 3 (2)
 
   -  
   
   -  
   
   -  
     
   -  
     
   -  
 
Fair value, end of period
$
   -  
 
$
   -  
 
$
(222,491)
   
$
198,451
   
$
452,823
 
Unrealized gains (losses) for the period relating to those Level 3 assets that were still held at the end of the period (3) :
 
   -  
   
   -  
   
   -  
     
   -  
     
   -  
 
       Included in earnings:
                                 
          Realized investment gains (losses), net
$
   -  
 
$
   -  
 
$
(473,023)
   
$
   -  
   
$
499,913
 
          Asset administration fees and other income
$
   -  
 
$
   -  
 
$
   -  
   
$
   -  
   
$
   -  
 
          Interest credited to policyholder account balances
$
   -  
 
$
   -  
 
$
   -  
   
$
9,119 
   
$
   -  
 
       Included in other comprehensive income (loss)
$
   -  
 
$
   -  
 
$
2,465
   
$
   -  
   
$
   -  
 

(1)  
Separate account assets represent segregated funds that are invested for certain customers. Investment risks associated with market value changes are borne by the customers, except to the extent of minimum guarantees made by the Company with respect to certain accounts. Investment risks associated with market value changes are borne by the customers, except to the extent minimum guarantees made by the Company with respect to certain accounts.  Separate account liabilities are not included in the above table as they are reported at contract value and not fair value in the Company’s Consolidated Statement of Financial Position.
(2)  
Transfers into or out of Level 3 are generally reported as the value as of the beginning of the quarter in which the transfer occurs.
(3)  
Unrealized gains or losses related to assets still held at the end of the period do not include amortization or accretion of premiums and discounts.


Transfers – Transfers out of Level 3 for Fixed Maturities Available for Sale – Asset-Backed Securities totaled $79.5 million for the year ended December 31, 2010 resulting from the Company’s conclusion that the market for asset-backed securities collateralized by sub-prime mortgages has been becoming increasingly active, as evidenced by orderly transactions. The pricing received from independent pricing services could be validated by the Company, as discussed in detail above. Other transfers out of Level 3 were typically due to the use of observable inputs in valuation methodologies as well as the utilization of pricing service information for certain assets that the Company was able to validate. Transfers into Level 3 were primarily the result of significant unobservable inputs utilized within valuation methodologies and the use of broker quotes (that could not be validated) when previously, information from third party pricing services (that could be validated) was utilized.

Changes in Level 3 assets and liabilities - The following tables provide a summary of the changes in fair value of Level 3 assets and liabilities for the year ended December 31, 2009, as well as the portion of gains or losses included in income for the year ended December 31, 2009 attributable to unrealized gains or losses related to those assets and liabilities still held at December 31, 2009.
 

B-39






10.  FAIR VALUE OF ASSETS AND LIABILITIES (continued)

 
 
Year Ended December 31, 2009
 
Fixed Maturities, Available For Sale – Foreign Government Bonds
 
Fixed Maturities, Available For Sale – Corporate Securities
 
Fixed Maturities, Available For Sale – Asset-Backed Securities
 
Fixed Maturities, Available For Sale – Residential Mortgage-Backed Securities
 
Equity Securities, Available for Sale
                                         
 
(in thousands)
 
Fair value, beginning of period
$
867
   
$
13,357
   
$
43,642
   
$
6,309
   
$
968
 
   Total gains or (losses) (realized/unrealized):
                                     
       Included in earnings:
                                     
          Realized investment gains (losses), net:
 
―  
     
(2,344
)
   
(10,559
)
   
―  
     
   (2) 
 
          Asset management fees and other income
 
―  
     
―  
     
―  
     
―  
     
   —  
 
       Included in other comprehensive income (loss)
 
217
     
3,991
     
42,357
     
43 
     
2,864 
 
   Net investment income
 
(2)
     
916
     
1,004
     
―  
     
   —  
 
   Purchases, sales, issuances, and settlements
 
―  
     
(4,636
)
   
(20,381
)
   
(1,252)
     
   —  
 
   Foreign currency translation
 
―  
     
―  
     
―  
     
―  
     
   —  
 
   Transfers into Level 3 (2)
 
―  
     
28,257
     
89,358
     
―  
     
49
 
   Transfers out of Level 3 (2)
 
―  
     
(7,079
)
   
(9,955
)
   
(5,100)
     
(46)
 
Fair value, end of period
$
1,082
   
$
32,462
   
$
135,466
   
$
―  
   
$
3,833
 
Unrealized gains (losses) for the period relating to those Level 3 assets that were still held at the end of the period (3):
                                 
 
 
       Included in earnings:
                                     
          Realized investment gains (losses), net:
$
―  
   
$
(2,904
 
$
(10,020
)
 
$
―  
   
$
(2)
 
          Asset management fees and other income
$
―  
   
$
―  
   
$
―  
   
$
―  
   
$
   —  
 
          Interest credited to policyholder account
$
   —  
   
$
   —  
   
$
   —  
   
$
   —  
   
$
   —  
 
       Included in other comprehensive income (loss)
$
217
   
$
3,986
   
$
42,587
   
$
                         —
   
$
2,864
 

 
Year Ended December 31, 2009
   
 
Trading Account Asset -Backed Securities
 
Other Assets
 
Separate Account Assets (1)
 
Other Liabilities
 
Future Policy Benefits
                                   
 
(in thousands)
   
Fair value, beginning of period
$
1,089
 
$
1,157,884
 
$
154,316
   
$
(17,167)
   
$
(794,640)
 
   Total gains or (losses) (realized/unrealized):
                                 
       Included in earnings:
                                 
          Realized investment gains (losses), net
 
   —  
   
(1,157,338)
   
      (3,608) 
     
16,207
     
848,282
 
          Asset management fees and other income
 
93
   
— 
   
   —  
     
   —  
     
   —  
 
          Interest credited to policyholder account
 
   —  
   
   —  
   
(10,140)
     
   —  
     
   —  
 
       Included in other comprehensive income (loss)
 
   —  
   
22,282
   
   —  
     
   —  
     
   —  
 
   Net investment income
 
   —  
   
— 
   
   —  
     
   —  
     
   —  
 
   Purchases, sales, issuances, and settlements
 
   —  
   
136,790
   
17,545 
     
   —  
     
   (36,103)
 
   Foreign currency translation
 
   —  
   
— 
   
—  
     
 —  
     
—  
 
   Transfers into Level 3 (2)
 
   —  
   
— 
   
—  
     
   —  
     
   —  
 
   Transfers out of Level 3 (2)
 
   —  
   
— 
   
(5,438)
     
   —  
     
   —  
 
Fair value, end of period
$
1,182
 
$
 
159,618
 
$
152,675
   
$
(960)
   
$
17,539
 
Unrealized gains (losses) for the period relating to those Level 3 assets that were still held at the end of the period (3) :
                     
 
         
       Included in earnings:
                                 
          Realized investment gains (losses), net
$
―  
 
$
(788,470)
 
$
— 
   
$
16,215
   
$
830,739
 
          Asset management fees and other income
$
93 
 
$
   —  
 
$
— 
   
$
   —  
   
$
   —  
 
          Interest credited to policyholder account
$
   —  
 
$
   —  
 
$
(10,141)
   
$
   —  
   
$
   —  
 
       Included in other comprehensive income (loss)
$
―  
 
$
   —  
 
$
— 
   
$
―  
   
$
   —  
 

______

(1)  
Separate account assets represent segregated funds that are invested for certain customers.  Investment risks associated with market value changes are borne by the customers, except to the extent minimum guarantees made by the Company with respect to certain accounts.  Separate account liabilities are not included in the above table as they are reported at contract value and not fair value in the Company’s consolidated Statement of Financial Position.
(2)  
Transfers into or out of Level 3 are generally reported as the value as of the beginning of the quarter in which the transfer occurs.
(3)  
Unrealized gains or losses related to assets still held at the end of the period do not include amortization or accretion of premiums and discounts.


B-40






10.  FAIR VALUE OF ASSETS AND LIABILITIES (continued)

Transfers – Transfers into Level 3 for Fixed Maturities Available for Sale totaled $118 million during 2009. Transfers into Level 3 for these investments were primarily the result of unobservable inputs utilized within valuation methodologies and the use of broker quotes (that could not be validated) when information from third party pricing services or models with observable inputs were utilized. Transfers out of Level 3 for Fixed Maturities Available for Sale were primarily due to the use of observable inputs in valuation methodologies as well as the utilization of pricing service information for certain assets that the Company was able to validate.

The following tables provide a summary of the changes in fair value of Level 3 assets and liabilities for the year ended December 31, 2008, as well as the portion of gains or losses included in income for the year ended December 31, 2008, attributable to unrealized gains or losses related to those assets and liabilities still held at December 31, 2008.
 
 
Year Ended December 31, 2008
 
Fixed Maturities, Available For Sale
 
Equity Securities, Available for Sale
 
Other Trading Account Assets
 
Other Liabilities
 
(in thousands)
Fair value, beginning of period
$
107,063
   
$
4,703
   
$
1,164
   
$
(4,768)
 
   Total gains or (losses) (realized/unrealized):
 
—  
     
—  
     
—  
     
—  
 
       Included in earnings:
 
—  
     
—  
     
—  
     
—  
 
          Realized investment gains (losses), net
 
(7,165)
     
(19)
     
—  
     
(12,399)
 
          Asset management fees and other income
 
—  
     
—  
     
(75)
     
—  
 
          Interest credited to policyholder account
 
—  
     
—  
     
—  
     
—  
 
       Included in other comprehensive income (loss)
 
(20,006)
     
(2,365)
     
—  
     
—  
 
   Net investment income
 
(329)
     
—  
     
—  
     
—  
 
   Purchases, sales, issuances, and settlements
 
41,319
     
—  
     
—  
     
—  
 
   Transfers into (out of) Level 3 (2)
 
(56,706)
     
(1,351)
     
—  
     
—  
 
Fair value, end of period
$
64,176
   
$
968
   
$
1,089
   
$
(17,167)
 
Unrealized gains (losses) for the period relating to those level 3 assets that were still held at the end of the period (3):
                             
       Included in earnings:
                             
          Realized investment gains (losses), net
$
(5,390)
   
$
(19)
   
$
—  
   
$
(12,394)
 
          Asset management fees and other income
$
—  
   
$
—  
   
$
(75)
   
$
—  
 
          Interest credited to policyholder account
$
—  
   
$
—  
   
$
—  
   
$
—  
 
       Included in other comprehensive income (loss)
$
(20,261)
   
$
(2,366)
   
$
—  
   
$
—  
 


 
 
Other Assets
   
Separate Account Assets (1)
   
Future Policy Benefits
 
(in thousands)
                     
Fair value, beginning of period
$
48,024
   
$
172,226
   
$
(35,232)
   Total gains or (losses) (realized/unrealized):
 
—  
     
—  
     
—  
       Included in earnings:
 
—  
     
—  
     
—  
          Realized investment gains (losses), net
 
1,066,865
     
—  
     
(739,407)
          Asset management fees and other income
 
—  
     
—  
     
—  
          Interest credited to policyholder account
 
—  
     
(36,648)
     
—  
       Included in other comprehensive income
 
(1,393)
     
—  
     
—  
   Net investment income
 
—  
     
—  
     
—  
   Purchases, sales, issuances, and settlements
 
17,899
     
18,738
     
(20,001)
   Transfers into (out of) Level 3 (2)
 
26,489
     
—  
     
—  
   Other
 
—  
     
—  
     
—  
Fair value, end of period
$
1,157,884
   
$
154,316
   
$
(794,640)
Unrealized gains (losses) for the period ending relating to those level 3 assets that were still held at the end of the period (3):
                   
       Included in earnings:
                   
          Realized investment gains (losses), net
$
1,067,417
   
$
—  
   
$
(739,961)
          Asset management fees and other income
$
—  
   
$
—  
   
$
—  
          Interest credited to policyholder account
$
—  
   
$
(36,648)
   
$
—  
       Included in other comprehensive income (loss)
$
(1,393)
   
$
—  
   
$
—  

 
(1)  
Separate account assets represent segregated funds that are invested for certain customers. Investment risks associated with market value changes are borne by the customers, except to the extent of minimum guarantees made by the Company with respect to certain accounts.  Separate account liabilities are not included in the above table as they are reported at contract value and not fair value in the Company’s consolidated Statement of Financial Position.
(2)  
Transfers into or out of Level 3 are generally reported as the value as of the beginning of the quarter in which the transfer occurs.
(3)  
Unrealized gains or losses related to assets still held at the end of the period do not include amortization or accretion of premiums and discounts.

Transfers – Net transfers out of Level 3 for Fixed Maturities Available for Sale totaled $57 million for the year ended December 31, 2008. Transfers into Level 3 for these investments were primarily the result of unobservable inputs utilized within valuation methodologies and the use of broker quotes when information from third party pricing services was utilized. Partially offsetting these transfers into Level 3 were transfers out of Level 3 due to the use of observable inputs in valuation methodologies as well as the utilization of pricing service information for certain assets that the Company was able to validate.
 
B-41



10.  FAIR VALUE OF ASSETS AND LIABILITIES (continued)

Derivative Fair Value Information - The following tables present additional information regarding derivative assets and liabilities measured at fair value on a recurring basis. These derivative assets and liabilities are included in “Other long-term investments” or “Other liabilities” in the tables presented above. These tables exclude embedded derivatives which are recorded with the associated host contract.

The table below presents the balance of derivative assets and liabilities measured at fair value on a recurring basis as of the date indicated.

 
 
 
 
As of December 31, 2010
   
 
 
 
 
Level 1
 
Level 2
 
Level 3
 
 
Netting (1)
 
Total
   
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
   
 
 
 
 
(in thousands)
   
Derivative assets:
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
   
 
Interest Rate
 
$
               -
 
$
      19,171
 
$
               -
 
$
 
 
$
      19,171
   
 
Currency
 
 
               -
 
 
               -
 
 
               -
 
 
 
 
 
               -
   
 
Credit
 
 
               -
 
 
        1,206
 
 
               -
 
 
 
 
 
        1,206
   
 
Currency/Interest Rate
 
 
               -
 
 
        3,627
 
 
               -
 
 
 
 
 
        3,627
   
 
Equity
 
 
               -
 
 
        2,749
 
 
               -
 
 
 
 
 
        2,749
   
 
Netting
 
 
               -
 
 
               -
 
 
               -
 
 
      (11,557)
 
 
      (11,557)
 
 
 
Total derivative assets
 
$
               -
 
$
      26,753
 
$
               -
 
$
      (11,557)
 
$
      15,196
   
Derivative liabilities:
 
 
 
 
 
 
 
 
 
 
 
 
 
 
     
 
Interest Rate
 
$
               -
 
$
        4,738
 
$
               -
 
$
               -
 
$
        4,738
   
 
Currency
 
 
               -
 
 
              43
 
 
               -
 
 
               -
 
 
              43
   
 
Credit
 
 
               -
 
 
        1,653
 
 
               -
 
 
               -
 
 
        1,653
   
 
Currency/Interest Rate
 
 
               -
 
 
        3,998
 
 
               -
 
 
               -
 
 
        3,998
   
 
Equity
 
 
               -
 
 
        1,125
 
 
               -
 
 
               -
 
 
        1,125
   
 
Netting
 
 
               -
 
 
               -
 
 
               -
 
 
      (11,557)
 
 
      (11,557)
 
 
 
 
Total derivative liabilities
 
$
               -
 
$
      11,557
 
$
               -
 
$
      (11,557)
 
$
-
   

(1)  
“Netting” amounts represent cash collateral and the impact of offsetting asset and liability positions held with the same counterparty.



Changes in Level 3 derivative assets and liabilities - The following tables provide a summary of the changes in fair value of Level 3 derivative assets and liabilities for the three and nine months ended December 31, 2010, as well as the portion of gains or losses included in income for the three and nine months ended December 31, 2010, attributable to unrealized gains or losses related to those assets and liabilities still held at December 31, 2010.


 
 
 
 
 
 
Year  ended     December 31, 2010
 
 
 
 
 
 
 
Other Liabilities
Derivative Liability – Credit
 
 
       
 
(in thousands)
Fair Value, beginning of period
 
 $                           (960)
 
 
Total gains or (losses) (realized/unrealized):
 
 
 
 
 
Included in earnings:
 
 
 
 
 
 
Realized investment gains (losses), net
 
960
 
 
 
 
Asset management fees and other income
 
 
 
 
Purchases, sales, issuances and settlements
 
 
 
 
Transfers into Level 3
 
 
 
 
Transfers out of Level 3
 
 
 
Fair Value, end of period
 
 
 $                                   -
 
 
 
 
 
 
 
 
 
Unrealized gains (losses) for the period relating to those level 3
 
 
 
 
assets that were still held at the end of the period:
 
 
 
 
 
Included in earnings:
 
 
 
 
 
 
Realized investment gains (losses), net
 
-
 
 
 
 
Asset management fees and other income
 
-
 
               


B-42




10.  FAIR VALUE OF ASSETS AND LIABILITIES (continued)

Fair Value of Financial Instruments – The Company is required by U.S. GAAP to disclose the fair value of certain financial instruments including those that are not carried at fair value. For the following financial instruments the carrying amount equals or approximates fair value: fixed maturities classified as available for sale, trading account assets, equity securities, securities purchased under agreements to resell, short-term investments, cash and cash equivalents, accrued investment income, separate account assets, securities sold under agreements to repurchase, and cash collateral for loaned securities, as well as certain items recorded within other assets and other liabilities such as broker-dealer related receivables and payables. See Note 11 for a discussion of derivative instruments.



The following table discloses the Company’s financial instruments where the carrying amounts and fair values may differ:

   
December 31, 2010
 
December 31, 2009
 
   
Carrying
Amount
 
Fair
Value
 
Carrying
Amount
 
Fair
Value
 
   
(in thousands)
 
Assets:
                 
  Commercial mortgage loans
$
1,275,022
$
1,352,761
$
1,048,346
$
1,038,323
 
  Policy loans
 
1,061,607
 
1,258,411
 
1,012,014
 
1,144,641
 
Liabilities:
                 
Policyholder account balances – Investment contracts
 
588,200
 
584,112
 
507,386
 
502,033
 


Commercial mortgage loans
The fair value of commercial mortgage loans are primarily based upon the present value of the expected future cash flows discounted at the appropriate U.S. Treasury rate adjusted for the current market spread for similar quality loans.

Policy loans
The fair value of policy loans is calculated using a discounted cash flow model based upon current U.S. Treasury rates and historical loan repayment patterns.

Investment Contracts – Policyholders’ Account Balances
Only the portion of policyholders’ account balances related to products that are investment contracts (those without significant mortality or morbidity risk) are reflected in the table below. For fixed deferred annuities, payout annuities and other similar contracts without life contingencies, fair values are derived using discounted projected cash flows based on interest rates that are representative of the Company’s claims paying ratings, and hence reflect the Company’s own nonperformance risk. For those balances that can be withdrawn by the customer at any time without prior notice or penalty, the fair value is the amount estimated to be payable to the customer as of the reporting date, which is generally the carrying value.

11.  DERIVATIVE INSTRUMENTS
 
Types of Derivative Instruments and Derivative Strategies

Interest rate swaps are used by the Company to manage interest rate exposures arising from mismatches between assets and liabilities (including duration mismatches) and to hedge against changes in the value of assets it anticipates acquiring and other anticipated transactions and commitments. Swaps may be attributed to specific assets or liabilities or may be used on a portfolio basis. Under interest rate swaps, the Company agrees with other parties to exchange, at specified intervals, the difference between fixed rate and floating rate interest amounts calculated by reference to an agreed upon notional principal amount. Generally, no cash is exchanged at the outset of the contract and no principal payments are made by either party. These transactions are entered into pursuant to master agreements that provide for a single net payment to be made by one counterparty at each due date.

Exchange-traded futures are used by the Company to reduce risks from changes in interest rates, to alter mismatches between the duration of assets in a portfolio and the duration of liabilities supported by those assets, and to hedge against changes in the value of securities it owns or anticipates acquiring or selling. In exchange-traded futures transactions, the Company agrees to purchase or sell a specified number of contracts, the values of which are determined by the values of underlying referenced investments, and to post variation margin on a daily basis in an amount equal to the difference in the daily market values of those contracts. The Company enters into exchange-traded futures and options with regulated futures commissions merchants who are members of a trading exchange.

Currency derivatives, including currency swaps and forwards, are used by the Company to reduce risks from changes in currency exchange rates with respect to investments denominated in foreign currencies that the Company either holds or intends to acquire or sell.

Under currency swaps, the Company agrees with other parties to exchange, at specified intervals, the difference between one currency and another at an exchange rate and calculated by reference to an agreed principal amount. Generally, the principal amount of each currency is exchanged at the beginning and termination of the currency swap by each party. These transactions are entered into pursuant to master agreements that provide for a single net payment to be made by one counterparty for payments made in the same currency at each due date.

B-43




11.  DERIVATIVE INSTRUMENTS (continued)

Credit derivatives are used by the Company to enhance the return on the Company’s investment portfolio by creating credit exposure similar to an investment in public fixed maturity cash instruments. With credit derivatives the Company can sell credit protection on an identified name, or a basket of names in a first to default structure, and in return receive a quarterly premium. With first to default baskets, the premium generally corresponds to a high proportion of the sum of the credit spreads of the names in the basket. If there is an event of default by the referenced name or one of the referenced names in a basket, as defined by the agreement, then the Company is obligated to pay the counterparty the referenced amount of the contract and receive in return the referenced defaulted security or similar security. In addition to selling credit protection, the Company may purchase credit protection using credit derivatives in order to hedge specific credit exposures in the Company’s investment portfolio.

Embedded Derivatives

The Company holds certain externally managed investments in the European market which contain embedded derivatives whose fair value are primarily driven by changes in credit spreads. These investments are medium term notes that are collateralized by investment portfolios primarily consisting of investment grade European fixed income securities, including corporate bonds and asset-backed securities, and derivatives, as well as
varying degrees of leverage. The notes have a stated coupon and provide a return based on the performance of the underlying portfolios and the level of leverage. The Company invests in these notes to earn a coupon through maturity, consistent with its investment purpose for other debt securities. The notes are accounted for under U.S. GAAP as available for sale fixed maturity securities with bifurcated embedded derivatives (total return swaps). Changes in the value of the fixed maturity securities are reported in Equity under the heading “Accumulated Other Comprehensive Income” and changes in the market value of the embedded total return swaps are included in current period earnings in “Realized investment gains (losses), net.” The Company’s maximum exposure to loss from these interests was $91 million at December 31, 2010 and $90 million at December 31, 2009. The fair value of the embedded derivatives included in Fixed maturities, available for sale was a liability of $30 million at December 31, 2010 and $36 million at December 31, 2009.

The fair value of the embedded derivatives included in Future policy benefits was an asset of $453 million as of December 31, 2010 and an asset of $18 million as of December 31, 2009 included in Future policy benefits.

The Company also incorporates risk of non-performance of its affiliates in the valuation of the embedded derivatives associated with our living benefit features on our variable annuity contracts and the no lapse feature of our universal life contracts.  We include an additional spread over LIBOR into the discount rate used in the valuation of the embedded derivative liabilities to reflect an increase in market perceived non-performance risk, thereby reducing the value of the embedded derivative assets.  The non-performance cannot reduce the value of the liability to a point that the value would go below zero. In that case the value of the liability is floored at zero.

Some of the Company’s variable annuity products contain a living benefit feature which is reinsured with an affiliate, Pruco Re. The reinsurance contract contains an embedded derivative related to market performance risk. These embedded derivatives are mark-to-market through “Realized investment gains (losses), net” based on the change in value of the underlying contractual guarantees, which are determined using valuation models. The affiliates maintain a portfolio of derivative instruments that are intended to economically hedge the risks related to the reinsured products’ features. The derivatives may include, but are not limited to equity options, total return swaps, interest rate swap options, caps, floors, and other instruments. Also, some variable annuity products include an asset transfer feature to minimize risks inherent in the Company’s guarantees which reduces the need for hedges.

Some of the Company’s universal life products contain a no-lapse guarantee provision that is reinsured with an affiliate, UPARC. The reinsurance agreement contains an embedded derivative related to the interest rate risk of the reinsurance contract.  Interest sensitivity can result in mark-to-market changes in the value of the underlying contractual guarantees, as well as actual activity related to premium and benefits. Realized investment losses were ($18) and ($370) million as of December 31, 2010 and 2009, respectively; primarily due to the change in non-performance risk in the valuation of embedded derivatives.

The Company invests in fixed maturities that, in addition to a stated coupon, provide a return based upon the results of an underlying portfolio of fixed income investments and related investment activity. The Company accounts for these investments as available for sale fixed maturities containing embedded derivatives.

B-44




11.  DERIVATIVE INSTRUMENTS (continued)

The table below provides a summary of the gross notional amount and fair value of derivatives contracts, excluding embedded derivatives which are recorded with the associated host, by the primary underlying. Many derivative instruments contain multiple underlyings.
           
 
  
December  31,  2010
 
  
December 31, 2009
 
  
Notional
Amount
  
Fair Value
 
  
Notional Amount
  
Fair Value
Assets
 
Liabilities
Assets
 
Liabilities
 
 Qualifying Hedge Relationships
  
(in thousands)
Currency/Interest Rate
   
46,749
     
2,193
     
(1,152)
     
39,635
     
-
     
(1,626)
   
 Total Qualifying Hedge Relationships
 
$
46,749
   
$
2,193
   
$
(1,152)
   
$
39,635
   
$
-
   
$
(1,626)
   
                                                   
   
 Non-qualifying Hedge Relationships
  
 
  
 
Interest Rate
  
$
481,500
   
$
19,170
   
$
(4,738)
 
  
$
695,100
   
$
10,901
   
$
(24,084)
   
Currency
  
 
2,109
     
-
     
(43)
 
  
 
2,670
     
10
     
-
   
Credit
  
 
16,900
     
1,206
     
(1,653)
 
  
 
112,085
     
11,173
     
(4,500)
   
                                                   
Currency/Interest Rate
   
51,943
     
1,434
     
(2,846)
     
77,586
     
-
     
(3,898)
   
Equity
  
 
93,955
     
2,749
     
(1,125)
 
  
 
355,004
     
2,300
     
(10,706)
   
Total Non-qualifying Hedge Relationships
 
$
646,407
   
$
24,559
   
$
(10,405)
   
$
1,242,445
   
$
24,384
   
$
(43,188)
   
Total Derivatives
 
$
693,156
   
$
26,752
   
$
(11,557)
   
$
1,282,080
   
$
       24,384
   
$
(44,814)
   


Cash Flow Hedges
 
The Company uses currency swaps in its cash flow hedge accounting relationships.  This instrument is only designated for hedge accounting in instances where the appropriate criteria are met. The Company does not use futures, options, credit, and equity or embedded derivatives in any of its cash flow hedge accounting relationships.


The following table provides the financial statement classification and impact of derivatives used in qualifying and non-qualifying hedge relationships, excluding the offset of the hedged item in an effective hedge relationship:



     
Year Ended December 31,
 
     
2010
 
2009
 
2008
 
         
(in thousands)
     
Cash flow hedges
             
                 
Currency/ Interest Rate
           
 
Net investment income
$
529
$
170
$
-
 
Other Income
 
89
 
(22)
 
14
 
Accumulated Other Comprehensive Income (Loss) (1)
 
2,646
 
(2,302)
 
1,063

   
Total cash flow hedges
$
3,264
$
(2,154)
$
1,077
               
Non- qualifying hedges
         
Realized investment gains (losses)
           
 
Interest Rate
$
25,842
$
(29,765)
$
(13,247)
 
Currency
 
169
 
(91)
 
2,385
 
Currency/Interest Rate
 
1,177
 
(6,537)
 
-
 
Credit
 
(1,631)
 
9,885
 
(4,303)
 
Equity
 
742
 
(76,567)
 
(45)
 
Embedded Derivatives
   
52,278
 
(313,243)
 
275,237
   
Total non-qualifying  hedges
$
78,577
$
(416,318)
$
260,027
   
Total Derivative Impact
$
81,841
$
(418,472)
$
261,104
(1)  
Amounts deferred in  Equity

B-45





11.  DERIVATIVE INSTRUMENTS (continued)

For the year ended December 31, 2010, the ineffective portion of derivatives accounted for using hedge accounting was not material to the Company’s results of operations and there were no material amounts reclassified into earnings relating to instances in which the Company discontinued cash flow hedge accounting because the forecasted transaction did not occur by the anticipated date or within the additional time period permitted by the authoritative guidance for the accounting for derivatives and hedging.
 
Presented below is a roll forward of current period cash flow hedges in “Accumulated other comprehensive income (loss)” before taxes:
 
 
         
   
(in thousands)
 
Balance, December 31, 2009
  
$
(2,974)
   
Net deferred losses on cash flow hedges from January 1 to December 31, 2010
  
 
(2,870)
   
Amount reclassified into current period earnings
   
6,652
   
Balance, December  31, 2010
  
$
808
   
           
           

As of December 31, 2010, the Company does not have any qualifying cash flow hedges of forecasted transactions other than those related to the variability of the payment or receipt of interest or foreign currency amounts on existing financial instruments. The maximum length of time for which these variable cash flows are hedged is 7 years. Income amounts deferred in “Accumulated other comprehensive income (loss)” as a result of cash flow hedges are included in “Net unrealized investment gains (losses)” in the Consolidated Statements of Stockholders’ Equity.

Credit Derivatives Written

The following tables set forth exposure from credit derivatives where the company has written credit protection excluding embedded derivatives contained in externally-managed investments in the European market, by NAIC rating of the underlying credits as of the dates indicated.
                                   
     
December 31, 2010
         
     
First to Default Basket
       
       NAIC
Designation (1)
   
Notional
 
Fair Value
       
   
(in millions)
         
                 
1
   
$
-
 
$
-
         
2
     
-
   
-
       
                       
3
     
-
   
-
         
4
     
-
   
-
   
5
     
-
   
-
   
6
     
-
   
-
   
        Total
$
-
 
$
-
   
                                     
                                   
     
December 31, 2009
           
     
First to Default Basket
         
     NAIC
Designation (1)
   
Notional
 
Fair Value
       
     
(in millions)
           
                       
1
   
$
-
 
$
        -
                 
2
     
52
   
    (1)
                 
       
52
   
         (1)
                 
3
     
7
   
        -
                 
4
     
-
   
-
                 
5
     
5
   
-
                 
6
     
-
   
-
                 
        Total
$
64
 
$
(1)
                 

 (1) First-to-default credit swap baskets, which may include credits of varying qualities, are grouped above based on the lowest credit in the basket.  However, such basket swaps may entail greater credit risk than the rating level of the lowest credit.

B-46




11.  DERIVATIVE INSTRUMENTS (continued)

The following table sets forth the composition of credit derivatives where the Company has written credit protection excluding embedded derivatives contained in externally-managed investments in European markets, by industry category as of the dates indicated.

 
December 31, 2010
 
December 31, 2009
Industry
 
Notional
 
Fair Value
 
Notional
 
Fair Value
 
       
(in millions)
     
Corporate Securities:
                 
         First to Default Baskets(1)
 
-
 
-
 
  64
 
(1)
 
Total Credit Derivatives
 
$      - 
 
$       - 
 
$        64
 
$        ( 1)

(1) Credit default baskets may include various industry categories.

The Company writes credit derivatives under which the Company is obligated to pay the counterparty the referenced amount of the contract and receive in return the defaulted security or similar security. The Company’s maximum amount at risk under these credit derivatives, assuming the value of the underlying referenced securities become worthless, is $0 million and $64 million notional of credit default swap (“CDS”) selling protection at December 31, 2010 and December 31, 2009, respectively. These credit derivatives generally have maturities of five years or less.

In addition to writing credit protection, the Company has purchased credit protection using credit derivatives in order to hedge specific credit exposures in the Company’s investment portfolio. As of December 31, 2010 the Company had $17 million of outstanding notional amounts, reported at fair value as an asset of $0 million. As of December 31, 2009 the Company had $48 million of outstanding notional amounts, reported at fair value as an asset of $8 million.

Credit Risk

The Company is exposed to credit-related losses in the event of non-performance by our counterparty to financial derivative transactions. Generally, the credit exposure of the Company’s over-the-counter (OTC) derivative transactions is represented by the contracts with a positive fair value (market value) at the reporting date after taking into consideration the existence of netting agreements.

The Company has credit risk exposure to an affiliate, Prudential Global Funding, LLC related to its over-the-counter derivative transactions.  Prudential Global Funding, LLC manages credit risk with external counterparties by entering into derivative transactions with highly rated major international financial institutions and other creditworthy counterparties, and by obtaining collateral where appropriate.  The Company effects exchange-traded futures transactions through regulated exchanges and these transactions are settled on a daily basis, thereby reducing credit risk exposure in the event of nonperformance by counterparties to such financial instruments.

Under fair value measurements, the Company incorporates the market’s perceptions of its own and the counterparty’s non-performance risk in determining the fair value of the portion of its OTC derivative assets and liabilities that are uncollateralized. Credit spreads are applied to the derivative fair values on a net basis by counterparty.  To reflect the Company’s own credit spread a proxy based on relevant debt spreads is applied to OTC derivative net liability positions.  Similarly, the Company’s counterparty’s credit spread is applied to OTC derivative net asset positions.

12.  
COMMITMENTS, CONTINGENT LIABILITIES AND LITIGATION AND REGULATORY MATTERS

Commitments

The Company has made commitments to fund $13 million of commercial loans as of December 31, 2010 The Company also made commitments to purchase or fund investments, mostly private fixed maturities, of $58 million as of December 31, 2010.

Contingent Liabilities

On an ongoing basis, the Company’s internal supervisory and control functions review the quality of sales, marketing and other customer interface procedures and practices and may recommend modifications or enhancements. From time to time, this review process results in the discovery of product administration, servicing or other errors, including errors relating to the timing or amount of payments or contract values due to customers.  In certain cases, if appropriate, the Company may offer customers remediation and may incur charges, including the costs of such remediation, administrative costs and regulatory fines.

It is possible that the results of operations or the cash flow of the Company in a particular quarterly or annual period could be materially affected as a result of payments in connection with the matters discussed above or other matters depending, in part, upon the results of operations or cash flow for such period.  Management believes, however, that ultimate payments in connection with these matters, after consideration of applicable reserves and rights to indemnification, should not have a material adverse effect on the Company’s financial position.


B-47






12.  COMMITMENTS, CONTINGENT LIABILITIES AND LITIGATION AND REGULATORY MATTERS (continued)
 
Litigation and Regulatory Matters

The Company is subject to legal and regulatory actions in the ordinary course of its business. Pending legal and regulatory actions include proceedings relating to aspects of the Company’s business and operations that are specific to it and proceedings that are typical of the business in which it operates.  In certain of these matters, the plaintiffs may seek large and/or indeterminate amounts, including punitive or exemplary damages. The outcome of a litigation or regulatory matter, and the amount or range of potential loss at any particular time, is often inherently uncertain.

In July 2010, the Company and certain affiliates, as well as other life insurance industry participants, received a formal request for information from the State of New York Attorney General’s Office in connection with its investigation into industry practices relating to life insurance policies for which death benefits, unless the beneficiary elects another settlement method, are placed in retained asset accounts, which earn interest and are subject to withdrawal in whole or in part at any time by the beneficiary.  The Company is cooperating with this investigation.  The Company has also been contacted by state insurance regulators and other governmental entities regarding retained asset accounts. In April 2010, a purported state-wide class action was filed against Prudential Insurance in Nevada state court alleging that Prudential Insurance delayed payment of death benefits and improperly retained undisclosed profits by placing death benefits in retained asset accounts.    In January 2011, this action was dismissed.  In February 2011, the plaintiff appealed the dismissal.  An earlier case by the same plaintiff making substantially the same allegations was dismissed in federal court. In December 2010, a purported state-wide class action was filed in state court against Prudential Insurance and Prudential Financial and removed to federal court in Illinois.  The complaint makes allegations under Illinois law substantially similar to the other retained asset account cases on behalf of a class of Illinois residents.

In July 2010, a purported nationwide class action was filed in Massachusetts federal court against Prudential Insurance relating to retained asset accounts associated with life insurance covering U.S. service members and veterans.  The Company has moved to dismiss the complaint.  In November and December 2010, three additional purported class actions making substantially the same allegations on behalf of the same purported class of beneficiaries were filed against Prudential Insurance and Prudential Financial in New Jersey federal court and were transferred to the Massachusetts federal court by the Judicial Panel on Multi-District Litigation. In October 2010, a purported nationwide class action was filed in Pennsylvania federal court on behalf of beneficiaries of ERISA-governed welfare benefit plans claiming that the use of retained asset accounts violates ERISA.  Additional investigations, information requests, hearings, claims, litigation and adverse publicity may arise with respect to the retained asset accounts.

The Company’s litigation and regulatory matters are subject to many uncertainties, and given their complexity and scope, their outcome cannot be predicted.   It is possible that the Company’s results of operations or cash flow in a particular quarterly or annual period could be materially affected by an ultimate unfavorable resolution of pending litigation and regulatory matters depending, in part, upon the results of operations or cash flow for such period. In light of the unpredictability of the Company’s litigation and regulatory matters, it is also possible that in certain cases an ultimate unfavorable resolution of one or more pending litigation or regulatory matters could have a material adverse effect on the Company’s financial position.  Management believes, however, that, based on information currently known to it, the ultimate outcome of all pending litigation and regulatory matters, after consideration of applicable reserves and rights to indemnification, is not likely to have a material adverse effect on the Company’s financial position.

13.  RELATED PARTY TRANSACTIONS

The Company has extensive transactions and relationships with Prudential Insurance and other affiliates.  Although we seek to ensure that these transactions and relationships are fair and reasonable, it is possible that the terms of these transactions are not the same as those that would result from transactions among wholly unrelated parties.

Expense Charges and Allocations

Many of the Company’s expenses are allocations or charges from Prudential Insurance or other affiliates. These expenses can be grouped into general and administrative expenses and agency distribution expenses.

The Company’s general and administrative expenses are charged to the Company using allocation methodologies based on business production processes. Management believes that the methodology is reasonable and reflects costs incurred by Prudential Insurance to process transactions on behalf of the Company. The Company operates under service and lease agreements whereby services of officers and employees, supplies, use of equipment and office space are provided by Prudential Insurance. The Company reviews its allocation methodology periodically which it may adjust accordingly. General and administrative expenses also include allocations of stock compensation expenses related to a stock option program and a deferred compensation program issued by Prudential Financial. The expense charged to the Company for the stock option program was less than $1 million for the twelve months ended December 31, 2010, 2009 and 2008.  The expense charged to the Company for the deferred compensation program was $4 million, $3 million and $2 million for the twelve months ended December 31, 2010, 2009 and 2008, respectively.

The Company receives a charge to cover its share of employee benefits expenses. These expenses include costs for funded and non-funded contributory and non-contributory defined benefit pension plans. Some of these benefits are based on final group earnings and length of service. While others are based on an account balance, which takes into consideration age, service and earnings during career.

Prudential Insurance sponsors voluntary savings plans for the Company’s employees (401(k) plans).  The plans provide for salary reduction contributions by employees and matching contributions by the Company of up to 4% of annual salary.  The Company's expense for its share of the voluntary savings plan was $6.2 million, $4.2 million and $3.5 million in 2010, 2009 and 2008, respectively.
 
B-48


 
 
13.  RELATED PARTY TRANSACTIONS (continued)

The Company’s share of net expense for the pension plans was $12.6 million, $8.3 million and $7.7 million in 2010, 2009 and 2008, respectively.

The Company is charged distribution expenses from Prudential Insurance’s agency network for both its domestic life and annuity products through a transfer pricing agreement, which is intended to reflect a market based pricing arrangement.

Affiliated Asset Administration Fee Income

Effective April 1, 2009, the Company amended an existing agreement to add AST Investment Services, Inc., formerly known as American Skandia Investment Services, Inc, as a party, whereby the Company receives fee income calculated on contractholder separate account balances invested in the Advanced Series Trust, formerly known as American Skandia Trust. Income received from AST Investment Services, Inc. related to this agreement was $51.3 million $14.9 million for the years ended December 31, 2010 and December 31, 2009, respectively.  These revenues are recorded as “Asset administration fees” in the Consolidated Statements of Operations and Comprehensive Income.
 
 
The Company participates in a revenue sharing agreement with Prudential Investments LLC, whereby the Company receives fee income from policyholders’ account balances invested in The Prudential Series Fund (“PSF”). Income received from Prudential Investments LLC, related to this agreement were $10 million for the years ended December 31, 2010 and 2009, respectively. These revenues are recorded as “Asset administration fees” in the Consolidated Statements of Operations and Comprehensive Income.

Corporate Owned Life Insurance
 
 
The Company has sold four Corporate Owned Life Insurance or, “COLI,” policies to Prudential Insurance, and one to Prudential Financial.  The cash surrender value included in separate accounts for these COLI policies was $2.061 billion at December 31, 2010 and $1.772 billion at December 31, 2009, respectively. Fees collected related to these COLI policies were $41 million, $37 million and $32 million for the years ending December 31, 2010, 2009 and 2008, respectively.

Reinsurance with Affiliates

UPARC

The Company, excluding its subsidiaries, reinsures its universal protector policies having no-lapse guarantees with an affiliated company, UPARC.  UPARC reinsures 90% of the amount of mortality at risk as well as 100% of the risk of uncollectible policy charges and fees associated with the no-lapse guarantee provision of these policies. The Company is not relieved of its primary obligation to the policyholder as a result of these reinsurance transactions.

The portion of this reinsurance contract related to mortality is accounted for as reinsurance. Reinsurance recoverables related to the reinsurance agreement were $50 million and $12 million as of December 31, 2010 and December 31, 2009, respectively.  Fees ceded to UPARC in 2010, 2009, and 2008 were $102 million, $51 million, and $39 million respectively.  Benefits ceded to UPARC in 2010, 2009 and 2008 were $52 million, $48 million and $57 million, respectively. The portion of this reinsurance contract related to the no lapse guarantee provision is accounted for as an embedded derivative.  Realized losses were $18 million for the year ended December 31, 2010, compared to realized losses of $370 million for the year ended December 31, 2009, and realized gains of $340 million for the year ended December 31, 2008, primarily due to the impact of interest rate fluctuations and changes in non-performance risk beginning in 2009.  The underlying asset is reflected as a reinsurance recoverable in the Company’s Consolidated Statements of Financial Position.

PARCC

The Company reinsures 90% of the risk under its term life insurance policies, with effective dates prior to January 1, 2010, exclusive of those reinsured by PAR III (see below) through an automatic coinsurance agreement with PARCC. The Company is not relieved of its primary obligation to the policyholder as a result of this agreement. Reinsurance recoverables related to this agreement were $1.826 billion and $1.521 billion as of December 31, 2010 and December 31, 2009, respectively. Premiums ceded to PARCC in 2010, 2009 and 2008 were $785 million, $799 million and $654 million, respectively.  Benefits ceded in 2010, 2009 and 2008 were $328 million, $295 million and $249 million, respectively. Reinsurance expense allowances, net of capitalization and amortization were $167 million, $174 million and $130 million for the years ended December 31, 2010, 2009 and 2008, respectively.

PAR TERM

The Company reinsures 95% of the risk under its term life insurance policies with effective dates on or after January 1, 2010 through an automatic coinsurance agreement with PAR TERM. The Company is not relieved of its primary obligation to the policyholder as a result of this agreement.

Reinsurance recoverables related to this agreement were $91 million as of December 31, 2010. Premiums and benefits ceded to PAR TERM were $102 million and $16 million for the year-ended December 31, 2010, respectively.

Reinsurance expense allowances, net of capitalization and amortization were $24 million for the year ended December 31, 2010.
 
 
B-49



 
13.  RELATED PARTY TRANSACTIONS (continued)

PAR III

The Company, excluding its subsidiaries, reinsures 90% of the risk under its ROP term life insurance policies with effective dates in 2009 through an automatic coinsurance agreement with PAR III.  The Company is not relieved of its primary obligation to the policyholder as a result of this agreement. Reinsurance recoverables related to this agreement were $5 million and $3 million as of December 31, 2010 and 2009, respectively.  Premiums ceded to PAR III for the years ended December 31, 2010 and 2009 were $3 million and $2 million, respectively.  Benefits ceded in 2010 and 2009 were $461 million and $377 million, respectively.

Reinsurance expense allowances, net of capitalization and amortization were $1 million and $0.8 for the years ended December 31, 2010 and 2009, respectively.

Prudential Insurance

The Company has a yearly renewable term reinsurance agreement with Prudential Insurance and reinsures the majority of all mortality risks not otherwise reinsured.  Reinsurance recoverables related to this agreement were $175 million and $53 million as of December 31, 2010 and December 31, 2009.  Premiums and fees ceded to Prudential Insurance in 2010, 2009 and 2008 were $355 million, $240 million and $184 million, respectively.  Benefits ceded in 2010, 2009 and 2008 were $263 million, $218 million and $172, respectively.  In addition, there are two yearly renewable term agreements which the Company can offer on any life in excess of the Company’s maximum limit of retention.  The Company is not relieved of its primary obligation to the policyholder as a result of this agreement.

The Company has reinsured a group annuity contract with Prudential Insurance, in consideration for a single premium payment by the Company, providing reinsurance equal to 100% of all payments due under the contract.  The Company is not relieved of its primary obligation to the policyholders as a result of this agreement.  Reinsurance recoverables related to this agreement were $7 million and $8 million as of December 31, 2010 and December 31, 2009, respectively. Benefits ceded were $2 million for both years ended December 31, 2010 and 2009.

Pruco Re

The Company has entered into reinsurance agreements with Pruco Re as part of its risk management and capital management strategies.

Effective March 15, 2010, the Company entered into a coinsurance agreement with Pruco Re providing for the 100% reinsurance of its GRO Plus II. Fees ceded on this agreement, included in “Realized investment gains/(losses), net” on the financial statements, were $0.8 million at December 31, 2010.

Effective August 24, 2009, the Company entered into a coinsurance agreement with Pruco Re providing for the 100% reinsurance of its Highest Daily Lifetime 6 Plus and Spousal Highest Daily Lifetime 6 Plus benefit features sold on certain of its annuities.  Further, effective March 15, 2010 the Company entered into a coinsurance agreement with Pruco Re providing for 100% reinsurance of such riders, as modified and issued subsequent to March 15, 2010. Fees ceded on these agreements were $38.3 million and $0.2 million as of December 31, 2010 and 2009, respectively.

Effective June 30, 2009, the Company entered into a coinsurance agreement with Pruco Re providing for the 100% reinsurance of its Highest Daily Lifetime 7 Plus and Spousal Highest Daily Lifetime 7 Plus benefit features sold on certain of its annuities.  Fees ceded on this agreement were $22.0 million and $6.7 million at December 31, 2010 and 2009, respectively.

Effective January 28, 2008, the Company entered into a coinsurance agreement with Pruco Re providing for the 100% reinsurance of its Highest Daily Lifetime Seven and Spousal Highest Daily Lifetime Seven benefit feature sold on certain of its annuities.  Fees ceded on this agreement were $12.8 million, $11.2 million and $4.2 million for the year ended December 31, 2010, 2009, and 2008, respectively.

Effective January 28, 2008 the Company entered into a coinsurance agreement with Pruco Re providing for the 100% reinsurance of its Highest Daily Guaranteed Return Option (“HD GRO”) benefit feature sold on certain of its annuities. This agreement was amended effective January 1, 2010 to include a form of the HD GRO benefit feature (“HD GRO II”) on business issued after November 16, 2009. Fees ceded on this agreement were $1.4 million for the year ended December 31, 2010, and less than $1 million for the years ended December 31, 2009, and 2008, respectively.

Since 2006, the Company has in place two coinsurance agreements with Pruco Re providing for the 100% reinsurance of its Highest Daily Lifetime Five benefit feature (“HDLT5”) and its Spousal Lifetime Five benefit feature (“SLT5”).  Fees ceded on the HDLT5 agreement were $4.8 million, $4.8 million, and $5.4 million for the years ended December 31, 2010, 2009, and 2008, respectively.  Fees ceded on the SLT5 agreement were $2.3 million, $1.9 million and $2.3 million for December 31, 2010, 2009, and 2008, respectively.

Since 2005 the Company reinsures 100% of the risk on its Lifetime Five benefit feature sold on certain of its annuities through an automatic coinsurance agreement with Pruco Re. Fees ceded on the Lifetime Five agreement were $15.0 million, $15.6 million, and $22.5 million for the years ended December 31, 2010, 2009, and 2008, respectively.


B-50




13.  RELATED PARTY TRANSACTIONS (continued)

The Company’s reinsurance recoverables related to the above product reinsurance agreements were ($373) million and $9 million as of December 31, 2010 and December 31, 2009, respectively. Realized losses ceded were ($479) million and ($814) million for the years ended December 31, 2010 and December 31, 2009, respectively. The underlying asset is reflected as reinsurance recoverable in the Company’s Consolidated Statements of Financial Position.

Taiwan branch reinsurance agreement

On January 31, 2001, the Company transferred all of its assets and liabilities associated with its Taiwan branch, including, its Taiwan insurance book of business, to an affiliate, Prudential Life Insurance Company of Taiwan Inc. (“Prudential of Taiwan”).

The mechanism used to transfer this block of business in Taiwan is referred to as a “full acquisition and assumption” transaction. Under this mechanism, the Company is jointly liable with Prudential of Taiwan for two years from the giving of notice to all obligees for all matured obligations and for two years after the maturity date of not-yet-matured obligations. Prudential of Taiwan is also contractually liable, under indemnification provisions of the transaction, for any liabilities that may be asserted against the Company.

The transfer of the insurance related assets and liabilities was accounted for as a long-duration coinsurance transaction under accounting principles generally accepted in the United States. Under this accounting treatment, the insurance related liabilities remain on the books of the Company and an offsetting reinsurance recoverable is established.

Affiliated premiums ceded for the periods ended December 31, 2010, 2009 and 2008 from the Taiwan coinsurance agreement were $87 million, $77 million and $77 million, respectively. Affiliated benefits ceded for the periods ended December 31, 2010, 2009 and 2008 from the Taiwan coinsurance agreement were $23 million, $21 million and $21 million, respectively.

Reinsurance recoverable related to the Taiwan coinsurance agreement of $946 million and $786 million at December 31, 2010 and December 31, 2009, respectively.  Realized losses ceded were ($18) million and ($370) million for the years ended December 31, 2010 and December 31, 2009, respectively.
 
Affiliated Asset Transfers

The Company buys and sells assets to and from affiliated companies.  The difference between fair market value and book value of these transfers was accounted for in additional paid-in capital.

In December 2010, the Company purchased fixed maturity securities from affiliated companies, PALAC and Pruco Re.  The investments included public bonds. The securities purchased from PALAC were recorded at an amortized cost of $256.4 million and a fair value of $291.9 million. The securities purchased from Pruco Re were recorded at an amortized cost of $76.3 million and a fair value of $81.0 million. As stated above, the difference between fair market value and book value of these transfers was accounted for in additional paid-in capital.

In December 2010, the Company amended certain of its affiliated reinsurance treaties to change the settlement mode from monthly to annual.  As a result of these treaty amendments, we were required to pay our reinsurers, Prudential Insurance and UPARC, the premium difference that resulted.  Settlement of this premium difference was made by transfers of securities of $120 million to Prudential Insurance, and $35 million to UPARC.

During 2009, the Company purchased fixed maturity securities from an affiliated company, Prudential Insurance. The investments included public bonds. These securities were recorded at an amortized cost of $168 million and a fair value of $168 million.

During 2009, the Company purchased fixed maturity securities from an affiliated company, PARCC. The investments included public bonds. These securities were recorded at an amortized cost of $85 million and a fair value of $89 million.
 
Affiliated Loan Agreements

During 2009, the Company issued a loan for $105 million with an affiliate, Prudential International Insurance Holdings.
 
Debt Agreements

On December 20, 2010, the Company borrowed $650 million from Prudential Insurance.  This loan has an interest rate of 3.47% and matures on December 21, 2015. The total related interest expense to the Company was $689 thousand for the year ended December 31, 2010.

On November 15, 2010 the Company borrowed $245 million from Prudential Financial.  This loan has an interest rate of 3.01% and matures on November 13, 2015. The total related interest expense to the Company was $941 thousand for the year ended December 31, 2010.

On October 8, 2010, the Company borrowed $225 million from Prudential Financial.  This loan had an interest rate of 2.82% and was subsequently paid off on December 20, 2010. The total related interest expense to the Company was $1.3 million for the year ended December 31, 2010.


B-51




13.  RELATED PARTY TRANSACTIONS (continued)

Derivative Trades

In the ordinary course of business, the Company enters into over-the-counter (“OTC”) derivative contracts with an affiliate, Prudential Global Funding, LLC. For these OTC derivative contracts, Prudential Global Funding, LLC has a substantially equal and offsetting position with an external counterparty.


14.  QUARTERLY RESULTS OF OPERATIONS (UNAUDITED)

The unaudited quarterly results of operations for the years ended December 31, 2010 and 2009 are summarized in the table below:

   
Three months ended
   
March 31
 
June 30
 
September 30
 
December 31
   
(in thousands)
2010
     
 
       
Total revenues
 
$        303,116
 
$        417,824
 
$        314,011
 
 $           302,047
Total benefits and expenses
 
      239,398
 
         642,263
 
   (77,111)
 
(109,433)
Income/(Loss) from operations before income taxes
 
63,718
 
          (224,439)
 
    391,122
 
411,480
Net income/(loss)
 
$          57,222
 
$     (144,791)
 
$        276,974
 
$           280,663
                 
2009
               
Total revenues
 
$        (89,035)
 
$        239,841
 
$       258,896
 
 $           331,726
Total benefits and expenses
 
      671,273
 
         (71,911)
 
   128,146
 
  215,671
Income/(Loss)  from operations before income taxes
 
        (760,308)
 
          311,752
 
    130,750
 
 116,055
Net income/(loss)
 
$      (466,220)
 
$        168,816
 
$       157,304
 
$              74,309
                 



B-52








Management’s Annual Report on Internal Control Over Financial Reporting

Management of Pruco Life Insurance Company (“the Company”) is responsible for establishing and maintaining adequate internal control over financial reporting.  Management conducted an assessment of the effectiveness, as of December 31, 2010, of the Company’s internal control over financial reporting, based on the framework established in Internal Control – Integrated Framework issued by the Committee of Sponsoring Organizations of the Treadway Commission (COSO).  Based on our assessment under that framework, management concluded that the Company’s internal control over financial reporting was effective as of December 31, 2010.

Our internal control over financial reporting is a process designed by or under the supervision of our principal executive and principal financial officers to provide reasonable assurance regarding the reliability of financial reporting and the preparation of financial statements for external purposes in accordance with generally accepted accounting principles.  Our internal control over financial reporting includes policies and procedures that (1) pertain to the maintenance of records that, in reasonable detail, accurately and fairly reflect transactions and dispositions of assets; (2) provide reasonable assurance that transactions are recorded as necessary to permit preparation of financial statements in accordance with generally accepted accounting principles, and that receipts and expenditures are being made only in accordance with authorizations of management and the directors of the Company; and (3) provide reasonable assurance regarding prevention or timely detection of unauthorized acquisition, use, or disposition of the Company’s assets that could have a material effect on our financial statements.

Because of its inherent limitations, internal control over financial reporting may not prevent or detect misstatements.  Also, projections of any evaluation of effectiveness to future periods are subject to the risk that controls may become inadequate because of changes in conditions, or that the degree of compliance with the policies or procedures may deteriorate.

This Annual Report does not include an attestation report of the Company’s registered public accounting firm, PricewaterhouseCoopers LLP, regarding internal control over financial reporting. Management’s report was not subject to attestation by the Company’s registered public accounting firm pursuant to final rules of the Securities and Exchange Commission that permit the Company to provide only management’s report in this Annual Report.


March 11, 2011



B-53




 


Report of Independent Registered Public Accounting Firm



To the Board of Directors and Stockholder of
Pruco Life Insurance Company:

In our opinion, the accompanying consolidated statements of financial position and the related statements of operations and comprehensive income, of stockholder's equity and of cash flows present fairly, in all material respects, the financial position of Pruco Life Insurance Company (a wholly owned subsidiary of The Prudential Insurance Company of America) and its subsidiaries at December 31, 2010 and December 31, 2009, and the results of their operations and their cash flows for each of the three years in the period ended December 31, 2010 in conformity with accounting principles generally accepted in the United States of America.  These financial statements are the responsibility of the Company’s management.  Our responsibility is to express an opinion on these financial statements based on our audits.  We conducted our audits of these statements in accordance with the standards of the Public Company Accounting Oversight Board (United States).  Those standards require that we plan and perform the audit to obtain reasonable assurance about whether the financial statements are free of material misstatement.  An audit includes examining, on a test basis, evidence supporting the amounts and disclosures in the financial statements, assessing the accounting principles used and significant estimates made by management, and evaluating the overall financial statement presentation.  We believe that our audits provide a reasonable basis for our opinion.

As described in Note 2 of the consolidated financial statements, the Company changed its method of determining and recording other-than-temporary impairment for debt securities on January 1, 2009.

/s/ PRICEWATERHOUSECOOPERS LLP

New York, New York
March 11, 2011





B-54





PART C:

OTHER INFORMATION




Item 26.   EXHIBITS

 
Exhibit numberDescription of Exhibit

(a)  
Board of Directors Resolution:
 
(i)Resolution of Board of Directors of Pruco Life Insurance Company establishing the Pruco Life Variable Universal Account.  (Note 4)
  
(ii)Amendment of Separate Account Resolution.  (Note 5)

                                (b)Not Applicable.

          (c) Underwriting Contracts:
 
(i)   Distribution Agreement between Pruco Securities, LLC and Pruco Life Insurance Company.  (Note 15)
 
(ii)   Proposed form of Agreement between Pruco Securities, LLC and independent brokers with respect to the Sale of the Contracts. (Note 4)
 
(iii)
Selling Agreement used from 11-2008 to current. (Note 15)
 
(iv)
Selling Agreement used from 1-2008 to 11-2008. (Note 15)
 
(v)
Selling Agreement used from 11-2007 to 1-2008. (Note 15)
 
(vi)
Selling Agreement used from 12-2006 to 11-2007. (Note 15)
 
(vii)
Selling Agreement used from 11-2005 to 12-2006. (Note 15)
 
(viii)
Selling Agreement used from 9-2003 to 11-2005. (Note 15)
 
(ix)
Selling Agreement used from 3-1999 to 9-2003. (Note 15)

(d)  
Contracts:
(i)  
Variable Universal Life Insurance Contract (VUL-2004). (Note 7)  
(ii)  
Variable Universal Life Insurance Contract (VUL-2005). (Note 10)  
(iii)  
Variable Universal Life Insurance Contract (VUL-2008).  (Note 13)
(iv)  
Rider for Insured’s Accidental Death Benefit  - VL 110B 2000 (Note 6)  
(v)  
Rider for Payment of Invested Premium Amount Benefit Upon Insured’s Total Disability - VL 100 B-2004. (Note 8)  
(vi)  
Rider for Payment of Invested Premium Amount Benefit Upon Insured's Total Disability - VL 100 B-2007 (Note 13)
(vii)  
Rider for Level Term Insurance Benefit on Dependent Children - VL 182B 2000.
(Note 6)
(viii)  
Rider for Level Term Insurance Benefit on Dependent Children - VL 182B 2005.
(Note 13)
(ix)  
Rider for Level Term Insurance Benefit on Dependent Children-From Conversions - V L 184 B 2000.  (Note 6)
(x)  
Rider for Level Term Insurance Benefit on Dependent Children-From Conversions - V L 184 B 2005.  (Note 13)
(xi)  
Rider for Flexible Term Insurance Benefit on Life of Insured - VL 197 B 2003. (Note 7)
(xii)  
Rider for Flexible Term Insurance Benefit on Life of Insured -VL 197 B3 2003.
(Note 6)
(xiii)  
Rider for Settlement Options to Provide Acceleration of Death Benefits: All states       except NY-ORD87241-90-P (Note 6)
(xiv)  
Rider for Excess Loan Protection - PLI 518-2008 (Note 14)
(xv)  
Endorsement for Type C Death Benefit Option - PLI 492 2003 (Note 6)
(xvi)  
Endorsement for Type C Death Benefit Option - PLI 492-2007 (Note 13)

(e)  
Application:
(i)  
Application for Variable Universal Life Insurance Contract.  (Note 1)
(ii)  
Supplement to the Application for Variable Universal Life Insurance Contract.  (Note 3)

(f)  
Depositor’s Certificate of Incorporation and By-Laws:
 
(i)Articles of Incorporation of Pruco Life Insurance Company, as amended October 19, 1993.  (Note 2)
 
(ii)By-laws of Pruco Life Insurance Company, as amended May 6, 1997.  (Note 1)
 




         (g)  Reinsurance Contracts:
(i)  
Agreement between Pruco Life and Munich American Reassurance Company. (Note 9)
(ii)  
Amendments (1, 5, 6, Exhibit A) to the Agreement between Pruco Life and Munich American Reassurance Company.  (Note 9)
(iii)  
Amendment (7) to the Agreement between Pruco Life and Munich American Reassurance Company (Note 12)
(iv)  
Amendments (8, 9) to the Agreement between Pruco Life and Munich American Reassurance Company.  (Note 13)
(v)  
Amendments (2, 3, 4, 10, 11) to the Agreement between Pruco Life and Munich American Reassurance Company.  (Note 14)
(vi)  
Agreement between Pruco Life and Prudential. (Note 11)
(vii)  
Agreement between Pruco Life and General Re Life Corporation. (Note 12)
(viii)  
Amendments (1, 2) to the Agreement between Pruco Life and General Re Life Corporation. (Note 13)
(ix)  
Amendments (3, 4) to the Agreement between Pruco Life and General Re Life Corporation.  (Note 14)
(x)  
Agreement between Pruco Life and Optimum Re Insurance Company.  (Note 12)
(xi)  
Amendment (1) to the Agreement between Pruco Life and Optimum Re Insurance Company.  (Note 13)
(xii)  
Amendments (2, 3) to the Agreement between Pruco Life and Optimum Re Insurance Company.  (Note 14)
(xiii)  
Agreement between Pruco Life and RGA Reinsurance Company.  (Note 12)
(xiv)  
Amendment (1) to the Agreement between Pruco Life and RGA Reinsurance Company. (Note 12)
(xv)  
Amendments (2) to the Agreement between Pruco Life and RGA Reinsurance Company. (Note 14)
(xvi)  
Amendment (3, 4) to the Agreement between Pruco Life and RGA Reinsurance Company. (Note 1)
(xvii)  
Agreement between Pruco Life and Scor Global Life Re Insurance Company of Texas. (Note 14)
(xviii)  
Amendment (1) to the Agreement between Pruco Life and Scor Global Life Re Insurance Company of Texas. (Note 1)
(xix)  
Agreement between Pruco Life and Scor Global Life U.S. Re Insurance Company. (Note 14)
(xx)  
Amendment (1) to the Agreement between Pruco Life and Scor Global Life U.S. Re Insurance Company.  (Note 14)
(xxi)  
Agreement between Pruco Life and ACE Life Insurance Company. (Note 15)
(xxii)  
Amendment (1) to the Agreement between Pruco Life and ACE Life Insurance Company. (Note 15)  

(h)  
Participation Agreement:
(i)  
American Skandia Trust Participation Agreement, as amended June 8, 2005 (Note 10)
(ii)  
Participation Agreement between Pruco Life and American Century (Note 13)
(iii)  
Amendment #3 to the Participation Agreement between Pruco Life and American Century (Note 13)
(iv)  
Participation Agreement between Pruco Life and Dreyfus (Note 13)
(v)  
Participation Agreement between Pruco Life and Janus (Note 13)
(vi)  
Participation Agreement between Pruco Life and JPMorgan (Note 13)
(vii)  
Participation Agreement between Pruco Life and MFS (Note 13)
(viii)  
Amendment #6 to the Participation Agreement between Pruco Life and MFS (Note 13)
(ix)  
Participation Agreement between Pruco Life and Neuberger Berman (Note 13)  
(x)  
Form of 22c-2 Agreement (Note 12)

(i)  
Administrative Contracts:
 
(i)Service Agreement between Prudential and the Regulus Group, LLC.  (Note 1)

(j)  
Powers of Attorney (Note 1):
(i) James J. Avery, Jr., Thomas J. Diemer, Robert M. Falzon, Bernard J. Jacob, Scott D. Kaplan, Stephen Pelletier, Richard F. Vaccaro, Steven Weinreb.
 



(k)  
Opinion and Consent of Thomas C. Castano, Esq., as to the legality of the securities being registered.  (Note 1)

(l)  
Not Applicable.

(m)  
Not applicable.

(n)  
Consent of PricewaterhouseCoopers LLP, Independent Registered Public Accounting Firm.  (Note 1)

(o)  
None.

(p)  
Not applicable.

(q)  
Redeemability Exemption (Note 14):
 
(i)Memorandum describing Pruco Life Insurance Company's issuance, transfer, and redemption procedures for the Contracts pursuant to Rule 6e-3(T)(b)(12)(iii).  

---------------------------------------------------------

 
(Note1)Filed herewith.
 
(Note2)Incorporated by reference to Form S-6, Registration No. 333-07451, filed July 2, 1996 on behalf of the Pruco Life Variable Appreciable Account.
 
(Note3)Incorporated by reference to Form S-6, Registration No. 333-85115, filed on August 13, 1999 on behalf of the Pruco Life Variable Universal Account.
 
(Note4)Incorporated by reference to Post-Effective Amendment No. 10 to Form S-6, Registration No. 33-29181, filed April 28, 1997 on behalf of the Pruco Life Variable Universal Account.
 
(Note5)Incorporated by reference to Form S-6, Registration No. 333-94117, filed January 5, 2000 on behalf of the Pruco Life Variable Universal Account.
 
(Note6)Incorporated by reference to Form N-6, Registration No. 333-109284, filed September 30, 2003 on behalf of the Pruco Life Variable Universal Account.
 
(Note7)Incorporated by reference to Form N-6 to this Registration Statement, filed February 13, 2004 on behalf of the Pruco Life Variable Universal Account.
 
(Note8)Incorporated by reference to Post-Effective Amendment No. 1 to this Registration Statement, filed February 15, 2005 on behalf of the Pruco Life Variable Universal Account.
 
(Note9)Incorporated by reference to Post-Effective Amendment No. 2 to this Registration Statement, filed April 19, 2005 on behalf of the Pruco Life Variable Universal Account.
 
(Note10)Incorporated by reference to Post-Effective Amendment No. 3 to this Registration Statement, filed August 12, 2005 on behalf of the Pruco Life Variable Universal Account.
 
(Note11)Incorporated by reference to Post-Effective Amendment No. 6 to this Registration Statement, filed April 19, 2006 on behalf of the Pruco Life Variable Universal Account.
 
(Note12)Incorporated by reference to Post-Effective Amendment No. 7 to this Registration Statement, filed April 12, 2007 on behalf of the Pruco Life Variable Universal Account.
 
(Note13)Incorporated by reference to Post-Effective Amendment No. 8 to this Registration Statement, filed April 18, 2008 on behalf of the Pruco Life Variable Universal Account.
 
(Note14)Incorporated by reference to Post-Effective Amendment No. 9 to this Registration Statement, filed April 22, 2009 on behalf of the Pruco Life Variable Universal Account.
 
(Note15)Incorporated by reference to Post-Effective Amendment No. 10 to this Registration Statement, filed April 14, 2010 on behalf of the Pruco Life Variable Universal Account.


 
Item 27.   Directors and Major Officers of Pruco Life

The directors and major officers of Pruco Life, listed with their principal occupations, are shown below.  The Principal business address of the directors and officers listed below is 213 Washington Street, Newark, New Jersey 07102.

 



DIRECTORS OF PRUCO LIFE

JAMES J. AVERY, JR. - Director

THOMAS J. DIEMER - Director

ROBERT M. FALZON -Treasurer and Director

BERNARD J. JACOB - Director

SCOTT D. KAPLAN - Chief Executive Officer, President, and Director

STEPHEN PELLETIER - Director

RICHARD F. VACCARO - Director

OFFICERS WHO ARE NOT DIRECTORS

THOMAS C. CASTANO - Chief Legal Officer and Secretary

CANDACE J. WOODS - Senior Vice President, Chief Actuary and Appointed Actuary

STEVEN WEINREB - Vice President, Chief Financial Officer and Chief Accounting Officer

JAMES M. O’CONNOR - Senior Vice President and Actuary

KENT D. SLUYTER - Senior Vice President and Actuary


Item 28.   Persons Controlled by or Under Common Control with the Depositor or the Registrant

See Annual Report on Form 10-K of Prudential Financial, Inc., File No. 001-16707, filed February 25, 2011.

Item 29.   Indemnification

The Registrant, in connection with certain affiliates, maintains various insurance coverages under which the underwriter and certain affiliated persons may be insured against liability, which may be incurred in such capacity, subject to the terms, conditions, and exclusions of the insurance policies.

Arizona, being the state of organization of Pruco Life, permits entities organized under its jurisdiction to indemnify directors and officers with certain limitations.  The relevant provisions of Arizona law permitting indemnification can be found in Section 10-850 et seq. of the Arizona Statutes Annotated.  The text of Pruco Life’s By-law, Article VIII, which relates to indemnification of officers and directors, is filed herewith on behalf of the Pruco Life Variable Universal Account.

Insofar as indemnification for liabilities arising under the Securities Act of 1933 (the “Act”) may be permitted to directors, officers and controlling persons of the Registrant pursuant to the foregoing provisions or otherwise, the Registrant has been advised that in the opinion of the Securities and Exchange Commission such indemnification is against public policy as expressed in the Act and is, therefore, unenforceable. In the event that a claim for indemnification against such liabilities (other than the payment by the Registrant of expenses incurred or paid by a director, officer or controlling person of the Registrant in the successful defense of any action, suit or proceeding) is asserted by such director, officer or controlling person in connection with the securities being registered, the Registrant will, unless in the opinion of its counsel the matter has been settled by controlling precedent, submit to a court of appropriate jurisdiction the question whether such indemnification by it is against public policy as expressed in the Act and will be governed by the final adjudication of such issue.

 



Item 30.   Principal Underwriters

(a) Pruco Securities, LLC ("Prusec"), an indirect wholly-owned subsidiary of Prudential Financial, acts as the Registrant's principal underwriter of the Contract.  Prusec, organized on September 22, 2003 under New Jersey law, is registered as a broker and dealer under the Securities Exchange Act of 1934 and is a registered member of the Financial Industry Regulatory Authority, Inc. (“FINRA”).  (Prusec is a successor company to Pruco Securities Corporation, established on February 22, 1971.)  Prusec's principal business address is 751 Broad Street, Newark, New Jersey 07102.

Prusec acts as principal underwriter and general distributor for the following separate investment accounts and their affiliates:

Pruco Life Variable Universal Account
Pruco Life Variable Appreciable Account
Pruco Life of New Jersey Variable Appreciable Account
The Prudential Variable Appreciable Account
Pruco Life PRUvider Variable Appreciable Account
Pruco Life Variable Insurance Account
Pruco Life of New Jersey Variable Insurance Account
The Prudential Variable Contract Account GI-2 (prior to May 1, 2010)

The Contract is sold by registered representatives of Prusec who are also authorized by state insurance departments to do so.  The Contract may also be sold through other broker-dealers authorized by Prusec and applicable law to do so.  

 
(b)
 
MANAGERS AND OFFICERS OF PRUCO SECURITIES, LLC
(“Prusec”)
       
 
Name and Principal
Business Address
--------------------------------------------------
 
Position and Office With Prusec
---------------------------------------------
 
John W. Greene  (Note 1)
 
Chairman of the Board, Manager
 
John G. Gordon  (Note 1)  
 
President, Manager, Chief Operating Officer
 
Yolanda M. Doganay (Note 1)
 
Vice President, Controller, Chief Financial Officer
 
Jeffrey J. Butscher (Note 10)
 
Vice President, Chief Compliance Officer
 
Richard W. Kinville (Note 2)
 
Vice President, Anti-Money Laundering Officer
 
Sandra Cassidy (Note 1)
 
Secretary, Chief Legal Officer
 
Charles E. Anderson (Note 9)
 
Vice President
 
Joan H. Cleveland (Note 1)
 
Vice President
 
Margaret M. Foran (Note 2)
 
Vice President, Assistant Secretary
 
Mark A. Hug  (Note 1)
 
Vice President, Manager
 
Patrick L. Hynes  (Note 5)
 
Vice President
 
Charles M. O'Donnell (Note 5)
 
Vice President
 
Charles M. Topp (Note 8)
 
Vice President
 
Michele Talafha  (Note 4)
 
Assistant Vice President
 
James J. Avery, Jr (Note 1)
 
Manager
 
Stephen Pelletier (Note 7)
 
Manager
 
Judy A. Rice (Note 3)
 
Manager
 
Matthew J. Voelker (Note 6)
 
Manager
 
David Campen  (Note 1)
 
Assistant Controller
 
Robert Szuhany  (Note 1)
 
Assistant Controller
 
Daniel D. Rappoccio  (Note 1)
 
Assistant Controller
 
Mary E. Yourth (Note 1)
 
Assistant Controller
 
Thomas A. Hendry (Note 2)
 
Treasurer
 
Paul F. Blinn   (Note 1)
 
Assistant Treasurer
 
Kathleen C. Hoffman  (Note 2)
 
Assistant Treasurer
 
Laura J. Delaney (Note 2)
 
Assistant Treasurer
 
John M. Cafiero (Note 2)
 
Assistant Secretary
 
Thomas C. Castano  (Note 1)
 
Assistant Secretary
 


 
Patricia Christian  (Note 1)
 
Assistant Secretary
 
Mary Jo Reich  (Note 1)
 
Assistant Secretary
       
 
(Note 1) 213 Washington Street, Newark, NJ 07102
 
(Note 2) 751 Broad Street, Newark, NJ 07102
 
(Note 3) Three Gateway Center, Newark, NJ  07102
 
(Note 4) One New York Plaza, New York, NY 10292
 
(Note 5) 200 Wood Avenue South, Iselin, NJ  08830
 
(Note 6) 2998 Douglas Boulevard, Suite 220, Roseville, CA  95661
 
(Note 7) One Corporate Drive, Shelton, CT 06484
 
(Note 8) 15301 Ventura Boulevard, Suite 420, Sherman Oaks, CA 91403
 
(Note 9) 13001 County Road 10, Plymouth, MN 55442
(Note 10) 2101 Welsh Road, Dresher, PA 19025
 

 
(c)  Prusec passes through the gross distribution revenue it receives to broker-dealers for their sales and does not retain any portion of it in return for its services as distributor for the Contracts.  However, Prusec does retain a portion of compensation it receives with respect to sales by its representatives.  Prusec retained compensation of $2,379,140 in 2010, $8,360,812 in 2009, and $15,852,244 in 2008.  Prusec offers the Contract on a continuous basis.

The sum of the chart below is $61,514,049, which represents Prusec's total 2010 Variable Life Distribution Revenue.  The amount includes both agency distribution and broker-dealer distribution.

Compensation received by Prusec during the last fiscal year
with respect to variable life insurance products.
Principal Underwriter
Gross Distribution Revenue*
Compensation on Events Occasioning the Deduction of a Deferred Sales Load
Brokerage Commissions**
Other Compensation
Prusec
$49,094,901
$-0-
$12,419,148
$-0-
* Represents Variable Life Distribution Revenue for the agency channel.
** Represents Variable Life Distribution Revenue for the broker-dealer channel.

Because Prusec registered representatives who sell the Contracts are also our life insurance agents, they may be eligible for various cash bonuses and insurance benefits and non-cash compensation programs that we or our affiliates offer, such as conferences, trips, prizes, and awards, subject to applicable regulatory requirements.  In some circumstances and to the extent permitted by applicable regulatory requirements, we may also reimburse certain sales and marketing expenses.


Item 31.   Location of Accounts and Records

The Depositor, Pruco Life Insurance Company, is located at 213 Washington Street, Newark, New Jersey 07102.

The Principal Underwriter, Pruco Securities, LLC, is located at 751 Broad Street, Newark, New Jersey 07102.

Each company maintains those accounts and records required to be maintained pursuant to Section 31(a) of the Investment Company Act and the rules promulgated thereunder.


Item 32.   Management Services

Not Applicable.


Item 33.   Representation of Reasonableness of Fees

Pruco Life Insurance Company (“Pruco Life”) represents that the fees and charges deducted under the Variable Universal Life Insurance Contracts registered by this registration statement, in the aggregate, are reasonable in relation to the services rendered, the expenses expected to be incurred, and the risks assumed by Pruco Life.


 



Signatures

Pursuant to the requirements of the Securities Act of 1933, the Registrant, the Pruco Life Variable Universal Account, certifies that this Amendment is filed solely for one or more of the purposes specified in Rule 485(b)(1) under the Securities Act of 1933 and that no material event requiring disclosure in the prospectus, other than one listed in Rule 485(b)(1), has occurred since the effective date of the most recent Post-Effective Amendment to the Registration Statement which included a prospectus and has duly caused this Registration Statement to be signed on its behalf by the undersigned thereunto duly authorized and its seal hereunto affixed and attested, all in the city of Newark and the State of New Jersey, on this 12th day of April, 2011.

(Seal)                                                                                                                                                                      Pruco Life Variable Universal Account
(Registrant)

By: Pruco Life Insurance Company
(Depositor)

Attest:/s/  Thomas C. Castano                            
                  Thomas C. Castano
Secretary
 
By:/s/ Scott D. Kaplan                                         
                Scott D. Kaplan                                        
President and Chief Executive Officer

Pursuant to the requirements of the Securities Act of 1933, this Post-Effective Amendment No. 11 to the Registration Statement has been signed below by the following persons in the capacities indicated on this 12th day of April, 2011.
 
Signature and Title
 
 
/s/ *                                                                      
Steven Weinreb
Vice President, Chief Financial Officer and  
Chief Accounting Officer
 
/s/ *                                                                      
James J. Avery, Jr.
Director
 
/s/*                                                                       
Thomas J. Diemer
Director
 
/s/*                                                                       
Robert M. Falzon
Treasurer and Director
 
/s/ *                                                                      
Bernard J. Jacob
Director
 
/s/*                                                                       
Scott D. Kaplan
Director
 
/s/ *                                                                      
Stephen Pelletier
Director
 
/s/ *                                                                      
Richard F. Vaccaro
Director
 
 
 
 
 
 
 
 
 
 
 
 
 
*By:/s/ Thomas C. Castano                                    
               Thomas C. Castano
(Attorney-in-Fact)


 



EXHIBIT INDEX

Item 26.
 
(e) Application:  
 
 
(i)  Application for Variable Universal Life Insurance Contract.  
 
 
C-
     
(f)  Depositor’s Certificate of Incorporation and By-Laws:
 
(g) Reinsurance Contracts:
(ii) By-laws of Pruco Life Insurance Company, as amended  May 6, 1997.  
 
(xvi)  Amendment (3, 4) to the Agreement between Pruco Life and RGA Reinsurance Company.
C-
 
 
C-
 
 
(xviii)  Amendment (1) to the Agreement between Pruco Life and Scor Global Life Re Insurance Company of Texas.
 
 
C-
    (i) Administrative Contracts:         (i) Service Agreement between Prudential and the Regulus Group, LLC.  
    C-
 
 
(j) Powers of Attorney:
 
(i) James J. Avery, Jr., Thomas J. Diemer, Robert M. Falzon, Bernard J. Jacob, Scott D. Kaplan, Stephen Pelletier, Richard F. Vaccaro, Steven Weinreb.
 
 
 
    C-
(k) Legal Opinion and Consent:
Opinion and Consent of Thomas C. Castano, Esq., as to the legality of the securities being registered.
    C-
     
(n) Auditor Consent:
Consent of PricewaterhouseCoopers LLP, Independent Registered Public Accounting Firm.
    C-