CONDENSED CONSOLIDATED STATEMENTS OF OPERATIONS (UNAUDITED) - USD ($)	3 Months Ended
	Mar. 31, 2016	Mar. 31, 2015
SALES, NET:
Wholesale and online sales, net	$ 1,889,777	$ 927,269
Retail sales, net	1,846,451	541,352
Total Sales, net	3,736,228	1,468,621
Cost of sales wholesale and online	1,494,207	1,491,761
Cost of sales retail	755,755	159,349
GROSS PROFIT (LOSS)	1,486,266	(182,489)
OPERATING EXPENSES:
Advertising	49,732	105,177
Selling, general and administrative	2,845,896	3,243,189
Total operating expenses	2,895,628	3,348,366
Operating loss	(1,409,362)	(3,530,855)
OTHER INCOME (EXPENSES):
Amortization of debt discounts		(317,702)
Amortization of deferred financing costs		(34,917)
Non-cash change in fair value of derivative liabilities	(14,782,039)	250,826
Interest income	9,040	1,316
Interest expense	(4,539)	(21,073)
Interest expense-related party		(40,000)
Total other expense	(14,777,538)	(161,550)
NET LOSS	$ (16,186,900)	$ (3,692,405)
LOSS PER SHARE - BASIC AND DILUTED	$ (1.80)	$ (57.50)
WEIGHTED AVERAGE NUMBER OF COMMON SHARES OUTSTANDING - BASIC AND DILUTED	8,993,213	64,212