CONSOLIDATED STATEMENTS OF OPERATIONS - USD ($)	12 Months Ended
	Dec. 31, 2015	Dec. 31, 2014
SALES, NET:
Wholesale and online sales, net	$ 6,521,354	$ 15,143,552
Retail sales, net	4,228,679	136,307
Total Sales, net	10,750,033	15,279,859
Cost of sales wholesale and online	6,398,082	14,296,121
Cost of sales retail	1,616,561	201,133
GROSS PROFIT	2,735,390	782,605
OPERATING EXPENSES:
Advertising	336,342	2,374,329
Selling, general and administrative	15,744,130	11,126,759
Impairment of goodwill and intangible assets	15,403,833
Total operating expenses	31,484,305	13,501,088
Operating loss	(28,748,915)	(12,718,483)
OTHER INCOME (EXPENSES):
Costs associated with underwritten offering (see Note 9)	(5,279,003)
Amortization of debt discounts	(833,035)	(156,250)
Amortization of deferred financing costs	(144,903)	(17,458)
Loss on debt extinguishment	(1,497,169)
Non-cash change in fair value of derivatives	42,221,418
Stock-based expense in connection with waiver agreements	(3,748,062)
Interest income	19,323
Interest expense	(108,356)	(192,725)
Interest expense-related party	(80,545)
Total other income (expense)	30,549,668	(366,433)
Income (loss) before for income tax expense	1,800,753	(13,084,916)
Income tax expense		(767,333)
NET INCOME (LOSS)	1,800,753	(13,852,249)
Deemed dividend	(38,068,021)
NET LOSS ALLOCABLE TO COMMON SHAREHOLDERS	$ (36,267,268)	$ (13,852,249)
LOSS PER SHARE -BASIC AND DILUTED (in dollars per share)	$ (349.55)	$ (295.36)
WEIGHTED AVERAGE NUMBER OF COMMON SHARES OUTSTANDING-BASIC AND DILUTED (in shares)	103,754	46,900