Condensed Consolidated Statements of Operations (Unaudited) (USD $)	3 Months Ended
Mar. 31, 2015	Mar. 31, 2014
Income Statement [Abstract]
SALES, NET	$ 1,468,621us-gaap_SalesRevenueNet	$ 4,792,544us-gaap_SalesRevenueNet
Cost of goods sold	1,651,110us-gaap_CostOfGoodsSold	3,831,928us-gaap_CostOfGoodsSold
GROSS (LOSS) PROFIT	(182,489)us-gaap_GrossProfit	960,616us-gaap_GrossProfit
EXPENSES:
Selling, general and administrative	3,243,189	2,769,726
Advertising	105,177us-gaap_AdvertisingExpense	367,615us-gaap_AdvertisingExpense
Total operating expenses	3,348,366us-gaap_OperatingExpenses	3,137,341us-gaap_OperatingExpenses
Operating loss	(3,530,855)us-gaap_OperatingIncomeLoss	(2,176,725)us-gaap_OperatingIncomeLoss
Other (expense) income:
Amortization of deferred financing costs	(34,917)us-gaap_AmortizationOfFinancingCosts
Change in fair value of derivative liabilities	(37,965)
Interest expense	(378,775)us-gaap_InterestExpense	(28,434)us-gaap_InterestExpense
Interest Income	1,316us-gaap_InterestIncomeExpenseNet
Total other expense	(450,341)us-gaap_NonoperatingIncomeExpense	(28,434)us-gaap_NonoperatingIncomeExpense
LOSS BEFORE INCOME TAX (BENEFIT) EXPENSE	(3,981,196)	(2,205,159)
Income tax benefit		752,400us-gaap_IncomeTaxExpenseBenefit
NET LOSS	$ (3,981,196)us-gaap_NetIncomeLoss	$ (1,452,759)us-gaap_NetIncomeLoss
LOSS PER COMMON SHARE – BASIC AND DILUTED	$ (0.18)us-gaap_EarningsPerShareBasicAndDiluted	$ (0.09)us-gaap_EarningsPerShareBasicAndDiluted
WEIGHTED AVERAGE NUMBER OF COMMON SHARES OUTSTANDING – BASIC AND DILUTED	22,474,273	16,267,750

Amount charged to advertising expense for the period, which are expenses incurred with the objective of increasing revenue for a specified brand, product or product line.

Reference 1: http://www.xbrl.org/2003/role/presentationRef

-Publisher FASB

-Name Accounting Standards Codification

-Topic 720

-SubTopic 35

-Section 50

-Paragraph 1

-URI http://asc.fasb.org/extlink&oid=6420018&loc=d3e36677-107848