10-Q 1 f10q0619_healthierchoices.htm QUARTERLY REPORT

UNITED STATES

SECURITIES AND EXCHANGE COMMISSION

Washington, D.C. 20549

Form 10-Q

☒ QUARTERLY REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT OF 1934

For the quarterly period ended June 30, 2019

☐ TRANSITION REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT OF 1934

For the transition period from to

Commission file number: 001-36469

HEALTHIER CHOICES MANAGEMENT CORP.

(Exact name of Registrant as specified in its charter)

Delaware		84-1070932
(State or other jurisdiction of		(I.R.S. Employer
incorporation or organization)		Identification No.)

3800 North 28^Th Way
Hollywood, FL		33020
(Address of principal executive offices)		(Zip Code)

Registrant’s telephone number, including area code: 305-600-5004

Indicate by check mark whether the registrant (1) has filed all reports required to be filed by Section 13 or 15(d) of the Securities Exchange Act of 1934 during the preceding 12 months (or for such shorter period that the registrant was required to file such reports), and (2) has been subject to such filing requirements for the past 90 days.

☒ Yes ☐ No

Indicate by check mark whether the registrant has submitted electronically and posted on its corporate Web site, if any, every Interactive Data File required to be submitted and posted pursuant to Rule 405 of Regulation S-T (§232.405 of this chapter) during the preceding 12 months (or for such shorter period that the registrant was required to submit and post such files).

☒ Yes ☐ No

Indicate by check mark whether the registrant is a large accelerated filer, an accelerated filer, a non-accelerated filer, smaller reporting company, or an emerging growth company. See the definitions of “large accelerated filer,” “accelerated filer,” “smaller reporting company,” and “emerging growth company” in Rule 12b-2 of the Exchange Act.

Large accelerated filer	☐	Accelerated filer	☐
Non-accelerated filer	☒	Smaller reporting company	☒
		Emerging growth company	☐

If an emerging growth company, indicate by check mark if the registrant has elected not to use the extended transition period for complying with any new or revised financial accounting standards provided pursuant to Section 13(a) of the Exchange Act. ☐

Indicate by check mark whether the registrant is a shell company (as defined in Rule 12b-2 of the Exchange Act).

☐ Yes ☒ No

Securities registered pursuant to Section 12(b) of the Act:

Title of each class		Trading Symbol		Name of each exchange on which registered
Common Stock, par value $0.0001 per share		HCMC		OTC Pink marketplace

As of August 13, 2019, there were 66,645,257,694 shares of the registrant’s common stock, par value $0.0001 per share, outstanding.

TABLE OF CONTENTS

	PAGE

PART I FINANCIAL INFORMATION	1

ITEM 1. Financial Statements (Unaudited)	1

Condensed Consolidated Balance Sheets as of June 30, 2019 and December 31, 2018	1

Condensed Consolidated Statements of Operations for the Three and Six Months Ended June 30, 2019 and 2018	2

Condensed Consolidated Shareholders’ Equity Statement for the Three and Six Months ended June 30, 2019 and 2018	3

Condensed Consolidated Statements of Cash Flows for the Six Months ended June 30, 2019 and 2018	5

Notes to Condensed Consolidated Financial Statements	6

ITEM 2. Management’s Discussion and Analysis of Financial Condition and Results of Operations	15

ITEM 3. Quantitative and Qualitative Disclosures about Market Risk	20

ITEM 4. Controls and Procedures	20

PART II OTHER INFORMATION	22

ITEM 1. Legal Proceedings	22

ITEM 1A. Risk Factors	22

ITEM 2. Unregistered Sales of Equity Securities and Use of Proceeds	22

ITEM 3. Defaults Upon Senior Securities	22

ITEM 4. Mine Safety Disclosures	22

ITEM 5. Other Information	22

ITEM 6. Exhibits	22

Signatures	23

Exhibit 31.1	24

Exhibit 31.2	24

Exhibit 32.1	24

Exhibit 32.2	24

PART I - FINANCIAL INFORMATION

Item 1. Financial Statements (Unaudited)

HEALTHIER CHOICES MANAGEMENT CORP.

CONDENSED CONSOLIDATED BALANCE SHEETS

(UNAUDITED)

	June 30, 2019			December 31, 2018
ASSETS
CURRENT ASSETS
Cash and cash equivalents	$	5,042,612		$	7,061,253
Accounts receivable, net		36,056			51,951
Inventories		2,018,570			1,864,619
Prepaid expenses and vendor deposits		369,724			402,578
Investment		45,858			90,857
Contract assets		18,000			32,400
TOTAL CURRENT ASSETS		7,530,820			9,503,658

Property and equipment, net of accumulated depreciation		385,931			497,039
Intangible assets, net of accumulated amortization		2,135,772			3,062,204
Goodwill		1,437,314			1,437,314
Note receivable		440,853			528,007
Right of use asset – operating lease, net		4,660,940			-
Other assets		144,122			144,441

TOTAL ASSETS	$	16,735,752		$	15,172,663

LIABILITIES AND STOCKHOLDERS’ EQUITY
CURRENT LIABILITIES
Accounts payable and accrued expenses	$	988,804		$	1,301,418
Contract liabilities		167,381			442,630
Operating lease liability, current		495,075			-
Loan payable, current		282,284			282,224
Credit line		2,000,000			1,868,460
Derivative liabilities – warrants		1,722,028			1,722,928
TOTAL CURRENT LIABILITIES		5,655,572			5,617,660

Loan payable, net of current portion		1,010,411			1,128,234
Operating lease liability, net of current		3,565,703			-
TOTAL LIABILITIES		10,231,686			6,745,894

COMMITMENTS AND CONTINGENCIES (SEE NOTE 9)

STOCKHOLDERS’ EQUITY
Series B convertible preferred stock, $1,000 par value per share, 30,000 shares authorized; 20,150 shares issued and outstanding as of June 30, 2019 and December 31, 2018; aggregate liquidation preference of $20.2 million		20,150,116			20,150,116
Common Stock, $0.0001 par value per share, 750,000,000,000 shares authorized; 66,645,257,694 and 66,623,514,522 shares issued and outstanding as of June 30, 2019 and December 31, 2018, respectively		6,664,526			6,662,351
Additional paid-in capital		7,543,370			7,348,390
Accumulated deficit		(27,853,946	)		(25,734,088	)
TOTAL STOCKHOLDERS’ EQUITY		6,504,066			8,426,769

TOTAL LIABILITIES AND STOCKHOLDERS’ EQUITY	$	16,735,752		$	15,172,663

See notes to unaudited condensed consolidated financial statements

HEALTHIER CHOICES MANAGEMENT CORP.

CONDENSED CONSOLIDATED STATEMENTS OF OPERATIONS

(UNAUDITED)

	Three Months Ended						Six Months Ended
	June 30,						June 30,
	2019			2018			2019			2018
SALES
Vapor sales, net	$	1,085,259		$	1,140,640		$	2,309,300		$	2,449,534
Grocery sales, net		2,731,754			2,137,281			5,887,819			4,435,792
TOTAL SALES, NET		3,817,013			3,277,921			8,197,119			6,885,326

Cost of sales vapor		442,931			565,054			952,347			1,141,715
Cost of sales grocery		1,711,791			1,281,687			3,679,587			2,667,965
GROSS PROFIT		1,662,291			1,431,180			3,565,185			3,075,646

OPERATING EXPENSES		2,534,492			2,019,183			5,524,947			5,154,673

LOSS FROM OPERATIONS		(872,201	)		(588,003	)		(1,959,762	)		(2,079,027	)

OTHER (EXPENSE) INCOME
Loss on investment		(19,286	)		-			(44,999	)		-
Other income (expense), net		-			107,500			(692	)		317,500
Interest income (expense), net		(12,827	)		21,373			(11,390	)		32,761
Total other (expense) income, net		(32,113	)		128,873			(57,081	)		350,261

NET LOSS	$	(904,314	)	$	(459,130	)	$	(2,016,843	)	$	(1,728,766	)

NET LOSS PER SHARE-BASIC AND DILUTED	$	0.00		$	0.00		$	0.00		$	0.00

WEIGHTED AVERAGE NUMBER OF COMMON SHARES OUTSTANDING-BASIC AND DILUTED		66,642,629,630			29,348,867,108			66,635,948,138			29,348,867,108

See notes to unaudited condensed consolidated financial statements

HEALTHIER CHOICES MANAGEMENT CORP.

CONDENSED CONSOLIDATED STOCKHOLDERS’ EQUITY STATEMENT

FOR THE THREE MONTHS ENDED JUNE 30, 2019

(UNAUDITED)

	Convertible Preferred Stock				Common Stock				Additional Paid-In			Accumulated
	Shares		Amount		Shares		Amount		Capital			Deficit			Total
Balance – March 31, 2019		20,150	$	20,150,116		66,634,387,066	$	6,663,438	$	7,460,832		$	(26,949,632	)	$	7,324,754
Issuance of common stock in connection with cashless exercise of Series A warrants		-		-		10,870,628		1,088		(637	)		-			451
Stock-based compensation expense		-		-		-		-		83,175			-			83,175
Net loss													(904,314	)		(904,314	)
Balance – June 30, 2019		20,150	$	20,150,116		66,645,257,694	$	6,664,526	$	7,543,370		$	(27,853,946	)	$	6,504,066

HEALTHIER CHOICES MANAGEMENT CORP.

CONDENSED CONSOLIDATED STOCKHOLDERS’ EQUITY STATEMENT

FOR THE THREE MONTHS ENDED JUNE 30, 2018

(UNAUDITED)

	Convertible Preferred Stock				Common Stock				Additional Paid-In		Accumulated
	Shares		Amount		Shares		Amount		Capital		Deficit			Total
Balance – March 31, 2018		-	$	-		29,348,867,108	$	2,934,887	$	11,152,128	$	(13,840,462	)	$	246,553
Issuance of common stock in connection with cashless exercise of Series A warrants		-		-		-		-		-		-			-
Stock-based compensation expense		-		-		-		-		86,616		-			86,616
Net loss												(459,130	)		(459,130	)
Balance – June 30, 2018		-	$	-		29,348,867,108	$	2,934,887	$	11,238,744	$	(14,299,592	)	$	(125,961	)

See notes to unaudited condensed consolidated financial statements

HEALTHIER CHOICES MANAGEMENT CORP.

CONDENSED CONSOLIDATED STOCKHOLDERS’ EQUITY STATEMENT

FOR THE SIX MONTHS ENDED JUNE 30, 2019

(UNAUDITED)

	Convertible Preferred Stock				Common Stock				Additional Paid-In			Accumulated
	Shares		Amount		Shares		Amount		Capital			Deficit			Total
Balance – December 31, 2018		20,150	$	20,150,116		66,623,514,522	$	6,662,351	$	7,348,390		$	(25,734,088	)	$	8,426,769
Issuance of common stock in connection with cashless exercise of Series A warrants		-		-		21,743,172		2,175		(1,274	)		-			901
Stock-based compensation expense		-		-		-		-		196,254			-			196,254
Cumulative Effect on adoption of ASC 842		-		-		-		-		-			(103,015	)		(103,015	)
Net loss													(2,016,843	)		(2,016,843	)
Balance – June 30, 2019		20,150	$	20,150,116		66,645,257,694	$	6,664,526	$	7,543,370		$	(27,853,946	)	$	6,504,066

HEALTHIER CHOICES MANAGEMENT CORP.

CONDENSED CONSOLIDATED STOCKHOLDERS’ EQUITY STATEMENT

FOR THE SIX MONTHS ENDED JUNE 30, 2018

(UNAUDITED)

	Convertible Preferred Stock				Common Stock				Additional Paid-In		Accumulated
	Shares		Amount		Shares		Amount		Capital		Deficit			Total
Balance – December 31, 2017		-	$	-		29,348,867,108	$	2,934,887	$	10,080,238	$	(12,570,827	)	$	444,298
Stock-based compensation expense		-		-		-		-		1,158,506		-			1,158,506
Net loss		-		-		-		-		-		(1,728,765	)		(1,728,765	)
Balance – June 30, 2018		-	$	-		29,348,867,108	$	2,934,887	$	11,238,744	$	(14,299,592	)	$	(125,961	)

See notes to unaudited condensed consolidated financial statements

HEALTHIER CHOICES MANAGEMENT CORP.

CONDENSED CONSOLIDATED STATEMENTS OF CASH FLOWS

(UNAUDITED)

	Six Months Ended June 30,
	2019			2018
OPERATING ACTIVITIES
Net loss	$	(2,016,843	)	$	(1,728,766	)
Adjustments to reconcile net loss to net cash used in operating activities:
Bad debt expense		(3,002	)		12,695
Depreciation and amortization		302,277			177,472
Loss on disposal of assets		25,427			-
Loss on investment		44,999			-
Amortization of right-of-use asset		327,287			-
Stock-based compensation expense		196,254			1,158,506

Changes in operating assets and liabilities:
Due from merchant credit card processors		-			15,615
Accounts receivable		18,898			12,662
Inventories		(153,951	)		(23,886	)
Prepaid expenses and vendor deposits		30,659			(27,428	)
Contract assets		14,400			-
Other assets		320			41,513
Accounts payable		9,526			140,367
Accrued expenses		(322,140	)		(152,274	)
Contract liabilities		(275,249	)		(30,699	)
Lease liability		(288,850	)		-
NET CASH USED IN OPERATING ACTIVITIES		(2,089,988	)		(404,223	)

INVESTING ACTIVITIES
Collection of note receivable		87,154			-
Purchases of patent		(25,000	)		(25,000	)
Purchases of property and equipment		(4,584	)		(32,720	)
NET CASH PROVIDED BY INVESTING ACTIVITIES		57,570			(57,720	)

FINANCING ACTIVITIES
Proceeds from line of credit		131,540			-
Principal payments on loan payable		(117,763	)		(1,041	)
NET CASH PROVIDED BY FINANCING ACTIVITIES		13,777			(1,041	)

DECREASE IN CASH		(2,018,641	)		(462,984	)
CASH AND CASH EQUIVALENTS — BEGINNING OF PERIOD		7,061,253			7,883,191
CASH AND CASH EQUIVALENTS — END OF PERIOD	$	5,042,612		$	7,420,207

SUPPLEMENTAL DISCLOSURE OF CASH FLOW INFORMATION
Cash paid for interest	$	69,220		$	360

See notes to unaudited condensed consolidated financial statements

HEALTHIER CHOICES MANAGEMENT CORP.

NOTES TO CONDENSED CONSOLIDATED FINANCIAL STATEMENTS

(UNAUDITED)

Note 1. ORGANIZATION, GOING CONCERN, AND BASIS OF PRESENTATION

Organization

Healthier Choices Management Corp. (the “Company”) is a holding company focused on providing consumers with healthier daily choices with respect to nutrition and other lifestyle alternatives. The Company currently operates ten retail vape stores in the Southeast region of the United States, through which it offers e-liquids, vaporizers and related products. The Company also operates Ada’s Natural Market, a natural and organic grocery store, through its wholly owned subsidiary Healthy Choice Markets, Inc and Paradise Health and Nutrition, stores that offer fresh produce, bulk foods, vitamins and supplements, packaged groceries, meat and seafood, deli, baked goods, dairy products, frozen foods, health & beauty products and natural household items through its wholly owned subsidiary Healthy Choice Markets 2, LLC. The Company also sells vitamins and supplements on the Amazon.com marketplace through its wholly owned subsidiary Healthy U Wholesale, Inc. The Company markets the Q-Cup™ technology under the vape segment; this patented technology is based on a small, quartz cup called the Q-Cup™, which a customer partially fills with either cannabis or CBD concentrate (approximately 50 mg) purchased from a third party. The Q-Cup™ is then inserted into the Q-Cup™ Tank or Globe, that heats the cup from the outside without coming in direct contact with the solid concentrate. This Q-Cup™ technology provides significantly more efficiency and an “on the go” solution for consumers who prefer to vape concentrates either medicinally or recreationally.

Liquidity

The accompanying condensed consolidated financial statements have been prepared in conformity with accounting principles generally accepted in the United States of America (“GAAP”), which contemplate continuation of the Company as a going concern and realization of assets and satisfaction of liabilities in the normal course of business and do not include any adjustments that might result from the outcome of any uncertainties related to our going concern assessment. The carrying amounts of assets and liabilities presented in the financial statements do not necessarily purport to represent realizable or settlement values.

The Company incurred a loss from operations of approximately $2.0 million for the six months ended June 30, 2019. As of June 30, 2019, cash and cash equivalents totaled approximately $5.0 million. While we anticipate that our current cash, cash equivalents, and cash to be generated from operations will be sufficient to meet our projected operating plans for the foreseeable future through at least a year and a day from the issuance of these unaudited condensed consolidated financial statements, should we require additional funds (either through equity or debt financings, collaborative agreements or from other sources) we have no commitments to obtain such additional financing, and we may not be able to obtain any such additional financing on terms favorable to us, or at all.

Basis of Presentation and Principles of Consolidation

The Company’s unaudited condensed consolidated financial statements are prepared in accordance with GAAP. The unaudited condensed consolidated financial statements include the accounts of all subsidiaries in which the Company holds a controlling financial interest as of the financial statement date.

The condensed consolidated financial statements include the accounts of the Company and its wholly-owned subsidiaries, Healthy Choice Markets, Inc., Healthy Choice Markets 2, LLC (“Paradise Health and Nutrition”), The Vitamin Store, LLC, Healthy U Wholesale, Inc., The Vape Store, Inc. (“Vape Store”), Vaporin, Inc. (“Vaporin”), Smoke Anywhere U.S.A., Inc. (“Smoke”), Emagine the Vape Store, LLC (“Emagine”), IVGI Acquisition, Inc., Vapormax Franchising LLC, Vaporin LLC, and Vaporin Florida, Inc. All intercompany accounts and transactions have been eliminated in consolidation.

HEALTHIER CHOICES MANAGEMENT CORP.

NOTES TO CONDENSED CONSOLIDATED FINANCIAL STATEMENTS

(UNAUDITED)

Unaudited Interim Financial Information

The unaudited condensed consolidated financial statements have been prepared by the Company and reflect all normal, recurring adjustments that, in the opinion of management, are necessary for a fair presentation of the interim financial information. The results of operations for the interim periods presented are not necessarily indicative of the results to be expected for any subsequent quarter or for the year ending December 31, 2019. Certain information and footnotes normally included in financial statements prepared in accordance with GAAP have been omitted under the instructions to Form 10-Q and Article 10 of Regulation S-X of the Securities and Exchange Commission (“SEC”). These unaudited condensed consolidated financial statements and notes included herein should be read in conjunction with the audited consolidated financial statements and related notes thereto as of and for the year ended December 31, 2018 included in the Company’s Annual Report on Form 10-K for such year as filed with the SEC on March 27, 2019.

Note 2. SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES

Use of Estimates in the Preparation of the Financial Statements

The preparation of condensed consolidated financial statements in conformity with GAAP requires management to make estimates and assumptions that affect the reported amounts of assets and liabilities and disclosure of contingent assets and liabilities at the date of the condensed consolidated financial statements, and the reported amounts of net revenue and expenses during the reporting periods. Actual results could differ from those estimates. These estimates and assumptions include allowances, reserves and write-downs of receivables and inventory, valuing equity securities and hybrid instruments, share-based payment arrangements, deferred taxes and related valuation allowances, and the valuation of the assets and liabilities acquired in business combinations. Certain of management’s estimates could be affected by external conditions, including those unique to our industry, and general economic conditions. It is possible that these external factors could have an effect on our estimates that could cause actual results to differ from our estimates. The Company re-evaluates all of its accounting estimates at least quarterly based on these conditions and records adjustments when necessary.

Adopted Accounting Pronouncements

In February 2016, the FASB issued ASU No. 2016-02, “Leases (Topic 842)” (“ASU 2016-02”). ASU 2016-02 establishes a right-of-use (“ROU”) model that requires a lessee to record a ROU asset and a lease liability on the balance sheet for all leases with terms longer than 12 months. Leases will be classified as either finance or operating, with classification affecting the pattern of expense recognition in the income statement. ASU 2016-02 is effective for annual periods beginning after December 15, 2018, and annual and interim periods thereafter, with early adoption permitted. The Company adopted ASU No. 2016-02 on January 1, 2019 using the cumulative-effect adjustment transition method, which applies the provisions of the standard at the effective date without adjusting the comparative periods presented.

Adoption of this standard resulted in the recognition of operating lease right-of-use assets of $4,988,000 and corresponding lease liabilities of $4,350,000 on the consolidated balance sheet as of January 1, 2019. An adjustment to Ada’s favorable lease of $739,000 and prepaid rent of $2,000, resulted in a cumulative effect adjustment of $103,000. The standard did not materially impact operating results or liquidity. Disclosures related to the amount, timing and uncertainty of cash flows arising from leases are included in Note 10, Leases.

Note 3. CONCENTRATIONS

Cash

Our cash balances are kept liquid to support our growing acquisition and infrastructure needs for operational expansion. The majority of the Company’s cash and cash equivalents are concentrated in one large financial institution, which is in excess of Federal Deposit Insurance Corporation (FDIC) coverage.

HEALTHIER CHOICES MANAGEMENT CORP.

NOTES TO CONDENSED CONSOLIDATED FINANCIAL STATEMENTS

(UNAUDITED)

A summary of the financial institutions that had a cash and cash equivalents in excess of FDIC limits of $250,000 at June 30, 2019 and December 31, 2018 is presented below:

		June 30, 2019				December 31, 2018
Total Cash in excess of FDIC limits of $250,000			3,981,000				6,039,000

The Company continually monitors its positions with, and the credit quality of, the financial institutions with which it invests, as deposits are held in excess of federally insured limits. The Company has not experienced any losses in such accounts.

Vendor

We source from multiple suppliers. These suppliers range from small independent businesses to multinational conglomerates. For the six months ended June 30, 2019, we purchased approximately 68% of the goods we sell from our top 20 suppliers.

Purchase from one vendor in excess of 20% of total purchase is summarized in below table:

	June 30, 2019			December 31, 2018
Purchase in excess of 20% of total purchase
Vendor A		21	%		30	%

Note 4. DISAGGREGATION OF REVENUES

The Company reports the following segments in accordance with management guidance: Vapor and Grocery. When the Company prepares its internal management reporting to evaluate business performance, we disaggregate revenue into the following categories that depict how the nature, amount, timing and uncertainty of revenue and cash flows are affected by economic factors.

	Three Months Ended				Six Months Ended
	June 30, 2019		June 30, 2018		June 30, 2019		June 30, 2018
Vapor	$	1,085,259	$	1,140,640	$	2,309,300	$	2,449,534
Grocery		2,731,754		2,137,281		5,887,819		4,435,792
Total revenue	$	3,817,013	$	3,277,921	$	8,197,199	$	6,885,326

Retail Vapor	$	1,085,181	$	1,139,621	$	2,308,904	$	2,442,476
Retail Grocery		2,349,138		1,526,587		5,010,081		3,173,222
Food service/restaurant		310,124		398,835		657,775		796,399
Online/eCommerce		66,031		206,904		204,855		457,864
Wholesale Grocery		6,462		4,955		15,107		8,307
Wholesale Vapor		77		1,019		397		7,058
Total revenue	$	3,817,013	$	3,277,921	$	8,197,119	$	6,885,326

HEALTHIER CHOICES MANAGEMENT CORP.

NOTES TO CONDENSED CONSOLIDATED FINANCIAL STATEMENTS

(UNAUDITED)

Note 5. INTANGIBLE ASSETS

Intangible assets, net are as follows:

June 30, 2019	Useful Lives (Years)	Gross Carrying Amount		Accumulated Amortization			Net Carrying Amount
Trade names	8-10 years		993,000		(303,265	)		689,735
Customer relationships	4-10 years		1,228,000		(167,136	)		1,060,864
Patents	10 years		270,250		(35,514	)		234,736
Non-compete	4 years		174,000		(23,563	)		150,437
Website	3 years		4,500		(4,500	)		-
Intangible assets, net		$	2,669,750	$	(533,978	)	$	2,135,772

December 31, 2018	Useful Life	Gross Carrying Amount		Accumulated Amortization			Net Carrying Amount
Favorable lease	15 years	$	890,000	$	(150,580	)	$	739,420
Trade names	8-10 years		993,000		(252,329	)		740,671
Customer relationships	4-10 years		1,228,000		(41,010	)		1,186,990
Patents	10 years		245,250		(22,940	)		222,310
Non-compete	4 years		174,000		(1,812	)		172,188
Website	3 years		4,500		(3,875	)		625
Intangible assets, net		$	3,534,750	$	(472,546	)	$	3,062,204

Intangible assets are amortized on a straight-line basis over their estimated useful lives. Amortization expense amounted to approximately $212,000 and $81,000 for the six months ended June 30, 2019 and 2018, respectively. Due to adoption of ASU No. 2016-02 on January 1, 2019, the Company’s favorable lease intangible asset associated with its Ada’s Natural Market location, with a net balance of $739,000 as of December 31, 2018, was reclassified to right-of-use asset in the Ada’s lease amortization schedule to correct the January 1, 2019 opening balance sheet. Future annual estimated amortization expense is as follows:

Years ending December 31,
2019 (remaining six months)	$	212,325
2020		424,650
2021		417,650
2022		402,265
2023		163,400
Thereafter		515,482
Total	$	2,135,772

HEALTHIER CHOICES MANAGEMENT CORP.

NOTES TO CONDENSED CONSOLIDATED FINANCIAL STATEMENTS

(UNAUDITED)

Note 6. CONTRACT ASSETS AND CONTRACT LIABILITIES

The Company’s contract assets consist of sales commissions to third parties that support and facilitate the completion of complex transactions, for which the Company has a performance obligation to pay due to the fact that the sales agreement was fully executed.

The Company’s deferred revenue consists of gift cards and loyalty rewards, for which the Company has a performance obligation to deliver products when customers redeem balances or terms expire through breakage. Our breakage policy is twenty-four months for gift cards, twelve months for Grocery loyalty rewards, and six months for Vapor loyalty rewards. As such, all contract liabilities are expected to be recognized within a twenty-four month period. Revenue is recognized when gift card and loyalty points are redeemed.

A summary of the net changes in contract liabilities activity for the six months ended June 30, 2019 and 2018 is presented below:

	June 30, 2019			June 30, 2018
Beginning balance as January1,	$	442,630		$	61,312
Issued		64,452			80,126
Redeemed		(67,781	)		(111,173	)
Breakage recognized		(1,222	)		347
Fulfillment of contract		(270,698	)		-
Ending balance as of June 30,	$	167,381		$	30,612

Note 7. STOCKHOLDERS’ EQUITY

Series A Warrants

A summary of warrant activity for the six months ended June 30, 2019 is presented below:

	Exercise Price			Warrant Common Stock Equivalent			Remaining Contractual Term
Outstanding at January 1, 2019	$	0.0001			41,642,670,772			1.50
Warrants settlement	$	-			-
Cashless exercises for common stock	$	(0.0001	)		(21,743,172	)
Black Scholes Value adjustment	$	(0.0001	)		(115,104,728	)
Outstanding at June 30, 2019	$	0.0001			41,505,822,872			1.00

Pursuant to the Series A Warrant agreement, the Black Scholes value is calculated by a third-party and utilized in calculating the warrant common stock equivalents at the point of cashless exercise. As such, the value is computed at the end of each reporting period to determine the amount of warrant common stock equivalents outstanding using the formula below:

(Series A Warrants exercised * Black Scholes Value) / Closing common stock bid price as of two trading days prior.

A summary of the outstanding warrant common stock equivalents at June 30, 2019 and December 31, 2018 is presented below:

	June 30, 2019		December 31, 2018
Warrants outstanding ^(A)		2.7334		2.7348
Black Scholes value ^(B)		1,518,481		1,522,692
Subtotal ^{(C)=(A) x (B)}		4,150,582		4,164,258
Closing bid stock price ^(D)	$	0.0001	$	0.0001
Warrant common stock equivalent ^(C)/(D)		41,506,000,000		41,643,000,000

HEALTHIER CHOICES MANAGEMENT CORP.

NOTES TO CONDENSED CONSOLIDATED FINANCIAL STATEMENTS

(UNAUDITED)

Stock Options

The Company recognized stock-based compensation in connection with the amortization of stock options, net of recovery of stock-based charges for forfeited unvested stock options. Stock-based compensation expense is included as part of operating expenses in the accompanying consolidated statements of operations.

A summary of compensation expense recognized is presented below:

	Three Months Ended				Six Months Ended
	June 30, 2019		June 30, 2018		June 30, 2019		June 30, 2018
Stock-based compensation	$	83,175	$	86,616	$	196,254	$	1,158,506

At June 30, 2019, the amount of unamortized stock-based compensation expense associated with unvested stock options granted to employees, directors and consultants was approximately $40,000, which will be amortized over a weighted average period of 1 year.

Loss Per Share

Basic loss per share is computed by dividing the net loss by the weighted average number of shares of common stock outstanding during the period. Diluted loss per share is computed using the weighted average number of shares of common stock outstanding and, if dilutive, potential shares of common stock outstanding during the period. Potential common shares consist of incremental shares of common stock issuable upon (a) the exercise of stock options (using the treasury stock method); (b) the conversion of Series A convertible preferred stock; (c) the exercise of warrants (using the if-converted method); (d) the vesting of restricted stock units; and (e) the conversion of convertible notes payable. Diluted income (loss) per share excludes the potential common shares, as their effect is antidilutive.

The following table summarizes the Company’s securities, in common share equivalents, that have been excluded from the calculation of dilutive loss per share as their effect would be anti-dilutive:

	June 30,
	2019		2018

Preferred stock		201,501,142,000		-
Stock options		90,012,230,680		89,568,899,200
Warrants		41,505,822,872		506,136,603,028
Total		333,019,195,552		595,705,502,228

Note 8. FAIR VALUE MEASUREMENTS

The fair value framework under FASB’s guidance requires the categorization of assets and liabilities into three levels based upon the assumptions used to measure the assets or liabilities. Level 1 provides the most reliable measure of fair value, whereas Level 3, if applicable, would generally require significant management judgment. The three levels for categorizing assets and liabilities under the fair value measurement requirements are as follows:

●

Level 1: Fair value measurement of the asset or liability using observable inputs such as quoted prices in active markets for identical assets or liabilities;

HEALTHIER CHOICES MANAGEMENT CORP.

NOTES TO CONDENSED CONSOLIDATED FINANCIAL STATEMENTS

(UNAUDITED)

●

Level 2: Fair value measurement of the asset or liability using inputs other than quoted prices that are observable for the applicable asset or liability, either directly or indirectly, such as quoted prices for similar (as opposed to identical) assets or liabilities in active markets and quoted prices for identical or similar assets or liabilities in markets that are not active; and

●

Level 3: Fair value measurement of the asset or liability using unobservable inputs that reflect the Company’s own assumptions regarding the applicable asset or liability.

Nonfinancial assets such as goodwill, other intangible assets, and long-lived assets held and used are measured at fair value and tested for impairment annually, or when there is an indicator of impairment between annual tests.

The following table summarizes the liabilities measured at fair value on a recurring basis as of June 30, 2019:

	Level 1		Level 2		Level 3		Total
LIABILITIES
Derivative liabilities – warrants	$	-	$	1,722,028	$	-	$	1,722,028
Total derivative liabilities – warrants	$	-	$	1,722,028	$	-	$	1,722,028

The following table summarizes the liabilities measured at fair value on a recurring basis as of December 31, 2018:

	Level 1		Level 2		Level 3		Total
LIABILITIES
Derivative liabilities – warrants	$	-	$	1,722,928	$	-	$	1,722,928
Total derivative liabilities – warrants	$	-	$	1,722,928	$	-	$	1,722,928

Note 9. COMMITMENTS AND CONTINGENCIES

Legal Proceedings

From time to time the Company may be involved in various claims and legal actions arising in the ordinary course of our business. With respect to legal costs, we record such costs as incurred.

A subsidiary of the Company is a defendant in two lawsuits that stem from purported defect and negligence concerning electronic cigarette products it sold. The action was filed in state court in Broward County, Florida. Plaintiff is seeking damages for his physical injuries as well as his pain and suffering. Plaintiff claims that he was injured by a vape battery explosion that occurred in his pocket on or about September 2017 and that he purchased the battery from a store operated by the Company’s subsidiary.

The other lawsuit was filed in the 8th Judicial Circuit in and for Alachua Court, Florida. Plaintiff claimed that a battery explosion occurred in his pocket on or about May 1, 2018. Plaintiff sued the Company, alleging design and manufacturing defects in the subject battery, as well as breach of warranties and negligence, which caused or contributed to the Plaintiff’s injuries and damages.

While discovery is at its infancy, the Company intends to vigorously dispute these claims that have been asserted against it.

HEALTHIER CHOICES MANAGEMENT CORP.

NOTES TO CONDENSED CONSOLIDATED FINANCIAL STATEMENTS

(UNAUDITED)

Note 10. LEASE

The Company has various lease agreements with terms up to 20 years, including leases of retail stores, headquarter and equipment. All the leases are classified as operating leases. The Company adopted Accounting Standards Codification (“ASC”) 842, “Leases” (“ASC 842”) effective January 1, 2019 using the cumulative-effect adjustment transition method, which applies the provisions of the standard at the effective date without adjusting the comparative periods presented. We elected not to reassess whether any expired or existing contracts are or contain leases, reassess the lease classification for any expired or existing leases, nor reassess initial direct costs for any existing leases.

The standard had an impact on the Company’s condensed consolidated balance sheets, but did not have a material impact on the Company’s condensed consolidated statements of operations or condensed consolidated statements of cash flows upon adoption. Upon adoption, the Company recognized right-of-use asset of $5.0 million and lease liability of $4.3 million for operating leases as of January 1, 2019.

The following table presents information about the amount, timing and uncertainty of cash flows arising from the Company’s operating leases as of June 30, 2019.

Maturity of Lease Liabilities by Fiscal Year
2019 (remaining)	$	357,733
2020		621,435
2021		495,154
2022		455,916
2023		441,262
Thereafter		2,888,699
Total undiscounted operating lease payments	$	5,260,199
Less: Imputed interest		(1,199,421	)
Present value of operating lease liabilities	$	4,060,778

Balance Sheet Classification
Operating lease liability, current	$	495,075
Operating lease liability, net of current		3,565,703
Total operating lease liabilities	$	4,060,778
Other Information
Weighted-average remaining lease term for operating leases		11 years
Weighted-average discount rate for operating leases		4.8	%

Components of lease cost are as follows:

	June 30, 2019
Operating lease cost	$	255,605
Variable lease cost		164,719
Short-term lease cost		71,682
Total Rent Expense	$	492,006

HEALTHIER CHOICES MANAGEMENT CORP.
NOTES TO CONDENSED CONSOLIDATED FINANCIAL STATEMENTS
(UNAUDITED)

Cash Flows

Cash paid for amounts included in the present value of operating lease liabilities was $289,000 during first two quarters 2019 and was included in operating cash flows. The amortization of the right-of-use asset of $327,000 was included in operating cash flows.

Supplemental balance sheet information related to our operating leases is as follows:

	Balance Sheet Classification	January 1, 2019		June 30, 2019
Right of use asset	Other assets	$	4,988,227	$	4,660,940
Lease liability, current	Current liabilities	$	553,316	$	495,075
Lease liability, net of current	Other liabilities	$	3,796,312	$	3,565,703

ITEM 2. MANAGEMENT’S DISCUSSION AND ANALYSIS OF FINANCIAL CONDITION AND RESULTS OF CONDENSED CONSOLDIATED OPERATIONS

The following discussion and analysis should be read in conjunction with our unaudited interim condensed consolidated financial statements and related notes appearing elsewhere in this report on Form 10-Q. In addition to historical information, this discussion and analysis contains forward-looking statements that involve risks, uncertainties, and assumptions. Our actual results may differ materially from those anticipated in these forward-looking statements. The terms “we,” “us,” “our,” and the “Company” refer to Healthier Choices Management Corp. and its wholly-owned subsidiaries, Healthy Choice Markets, Inc., Healthy Choice Markets 2, LLC (“Paradise Health and Nutrition”), The Vitamin Store, LLC, Healthy U Wholesale, Inc., The Vape Store, Inc. (“Vape Store”), Vaporin, Inc. (“Vaporin”), Smoke Anywhere U.S.A., Inc. (“Smoke”), Emagine the Vape Store, LLC (“Emagine”), IVGI Acquisition, Inc., Vapormax Franchising LLC, Vaporin LLC, and Vaporin Florida, Inc. . All intercompany accounts and transactions have been eliminated in consolidation.

Company Overview

Going Concern and Liquidity

The unaudited condensed consolidated financial statements included elsewhere in this Form 10-Q have been prepared in conformity with GAAP, which contemplate continuation of the Company as a going concern and realization of assets and satisfaction of liabilities in the normal course of business and do not include any adjustments that might result from the outcome of any uncertainties related to our going concern assessment. The carrying amounts of assets and liabilities presented in the financial statements do not necessarily purport to represent realizable or settlement values. The unaudited consolidated financial statements do not include any adjustments that might result from the outcome of these uncertainties.

The Company incurred a loss from operations of approximately $2.0 million for the six months ended June 30, 2019. As of June 30, 2019, cash and cash equivalents totaled approximately $5.0 million. While we anticipate that our current cash, cash equivalents, and cash to be generated from operations will be sufficient to meet our projected operating plans for the foreseeable future through a year and a day from the issuance of these unaudited consolidated financial statements, should we require additional funds (either through equity or debt financings, collaborative agreements or from other sources) we have no commitments to obtain such additional financing, and we may not be able to obtain any such additional financing on terms favorable to us, or at all. If adequate financing is not available, the Company will further delay, postpone or terminate product and service expansion and curtail certain selling, general and administrative operations. The inability to raise additional financing may have a material adverse effect on the future performance of the Company.

Factors Affecting Our Performance

We believe the following factors affect our performance:

Vapor Retail: We believe the operating performance of our vapor retail stores will affect our revenue and financial performance. The Company has a total of ten retail vape stores, which are located in Florida, Georgia and Tennessee. The Company has ceased plans to increase the number of retail vape stores due to adverse industry trends and increasing federal and state regulations that, if implemented, may negatively impact future retail revenues.

ITEM 2. MANAGEMENT’S DISCUSSION AND ANALYSIS OF FINANCIAL CONDITION AND RESULTS OF CONDENSED CONSOLDIATED OPERATIONS – (Continued)

Inventory Management: Our vapor segment revenue trends are affected by an evolving product acceptance and consumer demand. We are creating and offering new products to our retail vapor customers. Evolving product development and technology impacts our licensing and intellectual properties spending. We expect the transition to vaporizer and advanced technology and enhanced performance products to continue and will impact our overall operating results in the future.

Increased Competition: The launch by national competitors in both of our business reporting segments have made it more difficult to compete on prices and to secure business. We expect increased product supply and downward pressure on prices to continue and impact our operating results in the future. We also expect the continued expansion of national grocery chains, which leads to greater competition, to impact our operating results in

the future.

Results of Operations

The following table sets forth our unaudited condensed consolidated Statements of Operations for the three months ended June 30, 2019 and 2018 that is used in the following discussions of our results of operations:

	Three Months Ended June 30,						2019 to 2018
	2019			2018			Change $
SALES
Vapor sales, net	$	1,085,259		$	1,140,640		$	(55,381	)
Grocery sales, net		2,731,754			2,137,281			594,473
TOTAL SALES, NET		3,817,013			3,277,921			539,092

Cost of sales vapor		442,931			565,054			(122,123	)
Cost of sales grocery		1,711,791			1,281,687			430,104
GROSS PROFIT		1,662,291			1,431,180			231,111

OPERATING EXPENSES
Advertising		45,230			43,701			1,529
Selling, general and administrative		2,489,262			1,975,482			513,780
Total operating expenses		2,534,492			2,019,183			515,309
LOSS FROM OPERATIONS		(872,201	)		(588,003	)		(284,198	)

OTHER INCOME (EXPENSE)
Loss on investment		(19,286	)		-			(19,286	)
Other income (expense)		-			107,500			(107,500	)
Interest income (expense)		(12,827	)		21,373			(34,200	)
Total other income (expense), net		(32,113	)		128,873			(160,986	)

NET LOSS	$	(904,314	)	$	(459,130	)	$	(445,184	)

Net Vapor sales decreased $55,000 to $1,085,000 for the three months ended June 30, 2019 as compared to $1,141,000 for the same period in 2018. The decrease in sales is primarily due to the decreased number of stores – ten stores open during the three months ended June 30, 2019 as compared to twelve retail stores and one wholesale location for the same period in 2018.

Net Grocery sales increased $594,000 to $2,732,000 for the three months ended June 30, 2019 as compared to $2,137,000 for the same period in 2018. The increase in sales is primarily due to the acquisition of three Paradise Health and Nutrition stores.

ITEM 2. MANAGEMENT’S DISCUSSION AND ANALYSIS OF FINANCIAL CONDITION AND RESULTS OF CONDENSED CONSOLDIATED OPERATIONS – (Continued)

Vapor cost of goods sold for the three months ended June 30, 2019 and 2018 were $443,000 and $565,000, respectively, a decrease of $122,000. The decrease is primarily due to decreases in product costs during the three months ended June 30, 2019 as compared to the same period in 2018. Gross profit was $642,000 and $576,000 for the three months ended June 30, 2019 and 2018, respectively.

Grocery cost of goods sold for the three months ended June 30, 2019 and 2018 were $1,712,000 and $1,282,000 respectively, an increase of $430,000. The increase is primarily due to increases in sales and cost of goods sold from the acquisition of three Paradise Health and Nutrition stores. Gross profit was $1,020,000 and $856,000 for the three months ended June 30, 2019 and 2018, respectively.

Selling, general and administrative expenses increased $514,000 to $2,489,000 for the three months ended June 30, 2019 compared to $1,975,000 for the same period in 2018. The increase is primarily attributable to increases in payroll and employee related cost of $163,000, occupancy costs of $113,000, professional fee of $90,000, depreciation and amortization of $60,000, and insurance of $28,000.

Net other expense of $32,000 for the three months ended June 30, 2019 includes loss on investment of $19,000, and interest expense of $39,000, offset by interest income of $26,000. Net other income of $129,000 for the three months ended June 30, 2018 includes other income of $108,000, and interest income of $22,000, offset by interest expense of $156.

The following table sets forth our unaudited consolidated Statements of Operations for the six months ended June 30, 2019 and 2018 that is used in the following discussions of our results of operations:

	Six Months Ended June 30,						2019 to 2018
	2019			2018			Change $
SALES
Vapor sales, net	$	2,309,300		$	2,449,534		$	(140,234	)
Grocery sales, net		5,887,819			4,435,792			1,452,027
TOTAL SALES, NET		8,197,119			6,885,326			1,311,793

Cost of sales vapor		952,347			1,141,715			(189,368	)
Cost of sales grocery		3,679,587			2,667,965			1,011,622
GROSS PROFIT		3,565,185			3,075,646			489,539

OPERATING EXPENSES
Advertising		89,604			81,464			8,140
Selling, general and administrative		5,435,343			5,073,209			362,134
Total operating expenses		5,524,947			5,154,673			370,274
LOSS FROM OPERATIONS		(1,959,762	)		(2,079,027	)		119,265

OTHER INCOME (EXPENSE)
Loss on investment		(44,999	)		-			(44,999	)
Other income (expense)		(692	)		317,500			(318,192	)
Interest income (expense)		(11,390	)		32,761			(44,151	)
Total other income (expense), net		(57,081	)		350,261			(407,342	)

NET LOSS	$	(2,016,843	)	$	(1,728,766	)	$	(288,077	)

ITEM 2. MANAGEMENT’S DISCUSSION AND ANALYSIS OF FINANCIAL CONDITION AND RESULTS OF CONDENSED CONSOLDIATED OPERATIONS – (Continued)

Net Vapor sales decreased $140,000 to $2,309,000 for the six months ended June 30, 2019 as compared to $2,450,000 for the same period in 2018. The decrease in sales is primarily due to ten stores open during the six months ended June 30, 2019 as compared to twelve retail stores and one wholesale location for the same period in 2018.

Net Grocery sales increased $1,452,000 to $5,888,000 for the six months ended June 30, 2019 as compared to $4,436,000 for the same period in 2018. The increase in sales is primarily due to the acquisition of three Paradise Health and Nutrition stores.

Vapor cost of goods sold for the six months ended June 30, 2019 and 2018 were $952,000 and $1,142,000, respectively, a decrease of $189,000. The decrease is primarily due to the decreased number of stores. Gross profit was $1,357,000 and $1,308,000 for the six months ended June 30, 2019 and 2018, respectively.

Grocery cost of goods sold for the six months ended June 30, 2019 and 2018 were $3,680,000 and $2,668,000, respectively, an increase of $1,012,000. The increase is primarily due to increases in sales and cost of goods sold from the acquisition of three Paradise Health and Nutrition stores. Gross profit was $2,208,000 and $1,768,000 for the six months ended June 30, 2018 and 2018, respectively.

Selling, general and administrative expenses increased $362,000 to $5,435,000 for the six months ended June 30, 2019 compared to $5,073,000 for the same period in 2018. The increase is primarily attributable to increases in payroll and employee related cost of $644,000, occupancy costs of $198,000, professional fee of $158,000, depreciation and amortization of $125,000, and taxes, licenses & permits of $86,000, offset by decreases in stock-based compensation of $962,000.

Net other expense of $57,000 for the six months ended June 30, 2019 includes loss on investment of $45,000, interest expense of $69,000 offset by interest income of $58,000, other income of $25,000 offset by other expense of $25,000. Net other income of $350,000 for the six months ended June 30, 2018 includes other income of $318,000, and interest income of $33,000, offset by interest expense of $360.

The company did not incur activity from discontinued operations for the six months ended June 30, 2019 or for the same period in 2018.

Liquidity and Capital Resources

	Six Months Ended June 30,
	2019			2018

Net cash used in operating activities	$	(2,089,989	)	$	(404,223	)
Net cash provided by investing activities		57,570			(57,720	)
Net cash provided by financing activities		13,777			(1,041	)
	$	(2,018,642	)	$	(462,984	)

Our net cash used in operating activities of $2.1 million for the six months ended June 30, 2019 resulted from our net loss of $2.0 million, a net cash usage of $269,000 from changes in operating assets and liabilities, offset by share-based compensation expense of $196,000. Our net cash used in operating activities of $404,000 for the six months ended June 30, 2018 resulted from our net loss of $1.7 million, a net cash provided by changes in operating assets and liabilities of $166,000, offset by share-based compensation expense of $1.2 million.

The net cash provided by investing activities of $58,000 for the six months ended June 30, 2019 resulted from payments received on the VPR Brands L.P. Note. The net cash used in investing activities of $57,000 for the six months ended June 30, 2018 resulted from the purchases of a patent and property and equipment.

ITEM 2. MANAGEMENT’S DISCUSSION AND ANALYSIS OF FINANCIAL CONDITION AND RESULTS OF CONDENSED CONSOLDIATED OPERATIONS – (Continued)

The net cash provided by financing activities of $14,000 for the six months ended June 30, 2019 resulted from $132,000 proceeds from the credit line with Professional Bank, offset by $118,000 of loan principle payment. The net cash used in financing activities of $1,000 for the six months ended June 30, 2018 resulted from loan payments.

At June 30, 2019 and December 31, 2018, we did not have any material financial guarantees or other contractual commitments with vendors that are reasonably likely to have an adverse effect on liquidity.

Our cash balances are kept liquid to support our growing acquisition and infrastructure needs for operational expansion. The majority of our cash and cash equivalents are concentrated in three financial institutions and are generally in excess of the FDIC insurance limit. The Company has not experienced any losses on its cash and cash equivalents. The following table presents the Company’s cash position as of June 30, 2019 and December 31, 2018.

	June 30, 2019			December 31, 2018

Cash	$	5,042,612		$	7,061,253
Total assets	$	16,735,752		$	15,172,663
Percentage of total assets		30.13	%		46.54	%

The Company reported a net loss of $2.0 million for the six months ended June 30, 2019. The Company also had positive working capital of $1.9 million. The Company expects to continue incurring losses for the foreseeable future and may need to raise additional capital to satisfy warrant obligations, and to continue as a going concern.

Off-Balance Sheet Arrangements

We do not have any off-balance sheet arrangements.

Critical Accounting Policies and Estimates

Our management’s discussion and analysis of financial condition and results of operations is based on our consolidated financial statements, which have been prepared in accordance with accounting principles generally accepted in the United States, or U.S. GAAP. The preparation of these consolidated financial statements requires us to exercise considerable judgment with respect to establishing sound accounting policies and in making estimates and assumptions that affect the reported amounts of our assets and liabilities, our recognition of revenues and expenses, and disclosure of commitments and contingencies at the date of the consolidated financial statements.

We base our estimates on our historical experience, knowledge of our business and industry, current and expected economic conditions, the attributes of our products, the regulatory environment, and in certain cases, the results of outside appraisals. We periodically re-evaluate our estimates and assumptions with respect to these judgments and modify our approach when circumstances indicate that modifications are necessary. These estimates and assumptions form the basis for making judgments about the carrying values of assets and liabilities that are not readily apparent from other sources.

While we believe that the factors we evaluate provide us with a meaningful basis for establishing and applying sound accounting policies, we cannot guarantee that the results will always be accurate. Since the determination of these estimates requires the exercise of judgment, actual results could differ from such estimates.

There have been no material changes to the Company’s critical accounting policies and estimates as compared to the critical accounting policies and estimates described in the 2018 Annual Report, which we believe are the most critical to our business and the understanding of our results of operations and affect the more significant judgments and estimates that we use in the preparation of our consolidated financial statements.

ITEM 2. MANAGEMENT’S DISCUSSION AND ANALYSIS OF FINANCIAL CONDITION AND RESULTS OF CONDENSED CONSOLDIATED OPERATIONS – (Continued)

Seasonality

We do not consider our business to be seasonal.

Cautionary Note Regarding Forward-Looking Statements

This report includes forward-looking statements including statements regarding retail expansion, the future demand for our products, the transition to vaporizer and other products, competition, the adequacy of our cash resources and our authorized Common Stock, and our continued ability to raise capital.

The words “believe,” “may,” “estimate,” “continue,” “anticipate,” “intend,” “should,” “plan,” “could,” “target,” “potential,” “is likely,” “will,” “expect” and similar expressions, as they relate to us, are intended to identify forward-looking statements. We have based these forward-looking statements largely on our current expectations and projections about future events and financial trends that we believe may affect our financial condition, results of operations, business strategy and financial needs.

The results anticipated by any or all of these forward-looking statements might not occur. Important factors that could cause actual results to differ from those in the forward-looking statements include our future common stock price, the timing of future warrant exercises and stock sales, having the authorized capital to issue stock to exercising Series A warrant holders, customer acceptance of our products, and proposed federal and state regulation. We undertake no obligation to publicly update or revise any forward-looking statements, whether as the result of new information, future events or otherwise.

ITEM 3. QUANTITATIVE AND QUALITATIVE DISCLOSURES ABOUT MARKET RISK

Not applicable to smaller reporting companies.

ITEM 4. CONTROLS AND PROCEDURES

Evaluation of Disclosure Controls and Procedures

Our management, including our Principal Executive Officer and Principal Financial Officer, did not carry out an evaluation on internal controls as of June 30, 2019 in regard to the effectiveness of our disclosure controls and procedures as defined in Rule 13a-15(e) and 15d-15(e) under the Securities Exchange Act of 1934, or the Exchange Act. As an evaluation was not carried out, our Principal Executive Officer and Principal Financial Officer concluded that our disclosure controls and procedures were ineffective as of the end of the period covered by this report.

In planning and performing its audit of our financial statements for the year ended December 31, 2018 in accordance with standards of the Public Company Accounting Oversight Board, our independent registered public accounting firm noted material weaknesses in internal control over financial reporting. A list of our material weaknesses are as follows:

●

Failure to have properly documented and designed disclosure controls and procedures and testing of the operating effectiveness of our internal control over financial reporting

●

Weakness around our inventory count procedures

●

Segregation of duties due to lack of personnel

Our management concluded that considering internal control deficiencies that, in the aggregate, rise to the level of material weaknesses, we did not maintain effective internal control over financial reporting as of June 30, 2019 based on the criteria set forth in Internal Control-Integrated Framework (2013) issued by the Committee of Sponsoring Organizations of the Treadway Commission (“COSO”).

ITEM 2. MANAGEMENT’S DISCUSSION AND ANALYSIS OF FINANCIAL CONDITION AND RESULTS OF CONDENSED CONSOLDIATED OPERATIONS – (Continued)

Changes in Internal Control over Financial Reporting

Following this assessment and during the six months ended June 30, 2019, we have undertaken an action plan to

strengthen internal controls and procedures:

●

We continue to improve the process around inventory counts and throughout the current year, we performed a blind-count in 75% of our stores with the purpose of validating our inventory records and increasing the staff knowledge around the importance of the new inventory procedures implemented. In addition, we had an independent third-party count over 50% of our inventory value conducted on June 30, 2019.

●

Our management has increased its focus on the Company’s purchase order process in order to better manage inventory thereby improving cash management and ultimately leading to more reliable and precise financial reporting.

Our management continues to review ways in which we can make improvements in internal control over financial reporting.

PART II - OTHER INFORMATION

ITEM 1. LEGAL PROCEEDINGS.

From time to time the Company may be involved in various claims and legal actions arising in the ordinary course of our business. We do not have any legal proceedings which have a material impact to the financial statements as of June 30, 2019.

While discovery is at its infancy, the Company intends to vigorously dispute these claims that have been asserted against it.

ITEM 1A. RISK FACTORS.

Not Applicable.

ITEM 2. UNREGISTERED SALES OF EQUITY SECURITIES AND USE OF PROCEEDS.

None.

ITEM 3. DEFAULTS UPON SENIOR SECURITIES.

None.

ITEM 4. MINE SAFETY DISCLOSURES.

Not Applicable.

ITEM 5. OTHER INFORMATION.

Not Applicable.

ITEM 6. EXHIBITS.

See the exhibits listed in the accompanying “Index to Exhibits.”

SIGNATURES

Pursuant to the requirements of the Securities Exchange Act of 1934, the registrant has duly caused this report to be signed on its behalf by the undersigned thereunto duly authorized.

	HEALTHIER CHOICES MANAGEMENT CORP.

Date: August 13, 2019	By:	/s/ Jeffrey Holman
		Jeffrey Holman
		Chief Executive Officer

Date: August 13, 2019	By:	/s/ John Ollet
		John Ollet
		Chief Financial Officer

INDEX TO EXHIBITS

Exhibit		Incorporated by Reference			Filed or Furnished
No.	Exhibit Description	Form	Date	Number	Herewith
31.1	Certification of Principal Executive Officer (302)				Filed
31.2	Certification of Principal Financial Officer (302)				Filed
32.1	Certification of Principal Executive Officer (906)				Furnished *
32.2	Certification of Principal Financial Officer (906)				Furnished *
101.INS	XBRL Instance Document				Filed
101.SCH	XBRL Taxonomy Extension Schema Document				Filed
101.CAL	XBRL Taxonomy Extension Calculation Linkbase Document				Filed
101.DEF	XBRL Taxonomy Extension Definition Linkbase Document				Filed
101.LAB	XBRL Taxonomy Extension Label Linkbase Document				Filed
101.PRE	XBRL Taxonomy Extension Presentation Linkbase Document				Filed

This exhibit is being furnished rather than filed and shall not be deemed incorporated by reference into any filing, in accordance with Item 601 of Regulation S-K.