UNAUDITED CONDENSED CONSOLIDATED STATEMENTS OF OPERATIONS (2010 amounts restated) (USD $)	3 Months Ended		6 Months Ended
	Jun. 30, 2011	Jun. 30, 2010	Jun. 30, 2011	Jun. 30, 2010
SALES, NET	$ 4,439,692	$ 2,864,192	$ 9,303,984	$ 4,739,834
Cost of Goods Sold	1,119,044	1,503,380	3,417,585	2,504,018
Gross Profit	3,320,648	1,360,812	5,886,399	2,235,816
EXPENSES:
Selling, general and administrative	1,158,735	1,053,025	2,017,459	1,900,171
Advertising	913,959	418,511	2,850,628	992,316
TOTAL EXPENSES	2,072,694	1,471,536	4,868,087	2,892,487
INCOME (LOSS) BEFORE INCOME TAX EXPENSE (BENEFIT)	1,247,954	(110,724)	1,018,313	(656,671)
Income tax expense (benefit)	389,437	88,826	389,437	(10,174)
NET INCOME (LOSS)	$ 858,517	$ (199,550)	$ 628,875	$ (646,497)
BASIC AND DILUTED NET INCOME (LOSS) PER COMMON SHARE	$ 0.01	$ 0.00	$ 0.01	$ (0.01)
WEIGHTED AVERAGE COMMON SHARES OUTSTANDING SHARES-BASIC AND DILUTED	60,185,344	60,000,344	60,167,112	60,000,344