CONDENSED CONSOLIDATED STATEMENTS OF OPERATIONS (USD $)	3 Months Ended	9 Months Ended
Sep. 30, 2011	Sep. 30, 2010	Sep. 30, 2011	Sep. 30, 2010
CONDENSED CONSOLIDATED STATEMENTS OF OPERATIONS [Abstract]
SALES, NET	$ 3,330,839	$ 2,780,399	$ 12,634,823	$ 7,520,233
Cost of goods sold	1,906,920	1,657,485	5,324,505	4,161,503
GROSS PROFIT	1,423,919	1,122,914	7,310,318	3,358,730
Expenses:
Selling, general and administrative	1,153,510	1,086,403	3,170,969	2,986,574
Advertising	469,488	454,873	3,320,116	1,447,189
TOTAL EXPENSES	1,622,998	1,541,276	6,491,085	4,433,763
INCOME (LOSS) BEFORE INCOME TAX EXPENSE (BENEFIT)	(199,079)	(418,362)	819,233	(1,075,033)
Income tax expense (benefit)	(74,537)	(51,826)	314,900	(62,000)
NET INCOME (LOSS)	$ (124,542)	$ (366,536)	$ 504,333	$ (1,013,033)
BASIC AND DILUTED NET INCOME (LOSS) PER COMMON SHARE	$ 0.0	$ (0.01)	$ 0.01	$ (0.02)
WEIGHTED AVERAGE COMMON SHARES OUTSTANDING - BASIC AND DILUTED	60,185,344	60,022,735	60,173,256	60,007,890

Amount charged to advertising expense for the period, which are expenses incurred with the objective of increasing revenue for a specified brand, product or product line.

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