CONDENSED CONSOLIDATED BALANCE SHEETS (Parenthetical) (USD $)	Sep. 30, 2011	Dec. 31, 2010
CONDENSED CONSOLIDATED BALANCE SHEETS [Abstract]
Due from merchant credit card processor, reserve for chargebacks	$ 40,000	$ 80,000
Accounts receivable, allowance for doubtful accounts	60,000	5,000
Property and equipment, accumulated depreciation	$ 3,011	$ 0
Preferred stock, par value	$ 0.001	$ 0.001
Preferred stock, shares authorized	1,000,000	1,000,000
Preferred stock, shares issued	0	0
Common stock, par value	$ 0.001	$ 0.001
Common stock, shares authorized	250,000,000	250,000,000
Common Stock, shares issued	60,185,344	60,135,344
Common Stock, shares outstanding	60,185,344	60,135,344