CONTRACT LIABILITIES

9 Months Ended

Sep. 30, 2020

CONTRACT LIABILITIES [Abstract]

CONTRACT LIABILITIES

Note 7. CONTRACT LIABILITIES

The Company’s contract liabilities consists of gift cards and loyalty rewards, for which the Company has a performance obligation to deliver products when customers redeem balances or terms expire through breakage. Our breakage policy is twenty four-month for gift cards, twelve months for Grocery loyalty rewards, and six months for Vapor loyalty rewards. As such, all contract liabilities are expected to be recognized within a twenty four-month period. Revenue is recognized when gift card and loyalty points are redeemed.

A summary of the net changes in contract liabilities activity for the nine months ended September 30, 2020 and 2019 is presented below:

	As of September 30,
	2020		2019
Beginning balance as January 1,	$	26,823	$	442,630
Issued		33,221		50,778
Redeemed		(39,405)		(57,319)
Breakage recognized		(341)		(1,563)
Fulfillment of contract		(898)		(260,198)
Ending balance as of September 30,	$	19,400	$	174,328